Martin Burn

Why
Digital
Marketing?
Why Digital Marketing is Important?
 One of the biggest advantages of having a digital presence is the ease of
access you offer consumers. Websites can work wonders for businesses –
and there are ample examples to prove this point.
 However, offering your visitors a website is not the final answer. With the
growing competition, it has become extremely important to make your
business visible online and over the entire digital domain.
 Your digital presence needs to be fine tuned and customized to suit your
specific consumer group. This requires careful analysis of your business
domain, your competitors and your targeted consumers.
Digital Mix- Your
Solution to
Profitable
Sales
Digital Mix - Budget Split
Social Media
SEO
PPC
Online Reputation Management
What are your
options on
Digital?
Options for Digital Marketing
 SEO: Ensure that your website is on top for most of the search
terms that are being used by your consumers
 SMM: You need to invest in building your brand online & there is
no better way of doing it by communicating socially with your
target group
 PPC: One needs to advertise on the online space & try and be at
the face of the consumer all the time, thereby creating a higher
recall & higher percentage of leads
How
will we
Improve your SEO
On-Page Optimization
Meta Title, Meta Description, Meta keywords, Alt Txt, Title Tag, Robots.txt creation, XML-Sitemap Creation &
Submission, Keyword Research, Site Indexing in Search Engines, Monitoring through Google Analytics, Webmaster
tool.
Parameters
SEO Optimization
Header Tag optimization
Meta Tag Optimization
Keyword Fixation
Keyword Consistency
Alt Text Setting
Meta Tag and Meta Description Setting
In page links
Broken Links Fixation
Robot Text Fixation
Blog Optimization
Mobile Optimization
Mobile CSS
Responsive
Usability
Favicon
404 Fixation
Load Time Reduction
Safe Browsing
Spam Blocking
Analytics
Google Analytics
Webmaster Tools
Off-Page Optimization
Number of Keywords
15 -20
Search Engine Submission
All Search Engines
Directory Submission
200 Per Month
Social Bookmarking
50 Per Month
Press Release Submission
1 Per Month
Classified Submission
5 Per Month
Article Submission
50 Per Month
Bookmarking Of Approved Articles
All Approved URL’s
Time period
10-11 Months
What
value can
we deliver in PPC
How we can add value through PPC
 Run targeted Display & text ads on Google & YouTube
 Registering your products on merchant centre
 Run remarketing campaigns on Google thereby ensuring a
low cost of conversion
 Ensure that ads run all forms of environment- Tablets,
Desktops & Mobile
 Use different Ad engines to bring average costs
Social
Media
Marketing
Why Social Media is Important?
 Social Media accounts for the largest share in driving targeted traffic to your
website.
 Social Media serves as the best platform to target specific audience to
increase subscription through different promotional activities.
 Through social media you are virtually available besides being physically
accessible.
 You can keep the audience engaged and active through social Media
 You can show special offers and discounts on Facebook.
 Generate leads besides offline marketing.
 Helps create a brand and user engagement.
Social Media Marketing approach
Analyze
Engage
Generate brand
visibility & online
influence
Listen
Drive
engagement
through content
strategy
Activate Social
Media Channels
Increase in
subscriber base
Build follower
base on social
assets
Content strategy for social Channel
1. Facebook Marketing
2. Twitter Marketing
4. YouTube Marketing
5. Pinterest Marketing
6. Content Marketing
FACE BOOK
What we will do
Posts
15-20 post a week
Apps
1 Facebook App per quarter
Run Contest
Run free offer for free e-catalogue downloads/ e-book / whitepapers in exchange
for an email address.
Engage
Ask questions and engage
Updates
Business updates and latest news
Coupons
Publish coupons and attract users
Quotes and videos
These see an average of over 25% more likes and almost 20% more shares.
Fan Posts
35% of Facebook fans “like” a page for the opportunity to participate in contests
80 - 20 Rule
Following the 80-20 rule consistently for all photo posts.
Photo captions
Engaging by asking fans to provide captions to photos
#tags
Use # tag for keyword for better search results
Fortnightly Report
Will provide you fortnightly stats
Monthly Report
Will provide you monthly stats
TWITTER
What we will do
Tweets
20- 25 tweets a week and Retweets
Images
2 image post/ day
Infographics
1 info graphic a month
Unfollowers
Using unfollowers to keep track of your followers and unfollowers
Share links and ideas
Sharing business related links and ideas
PINTEREST
What we will do
Pins
15 - 20 pins / week
video pins
Use Video pins from YouTube
keyword search
Using advanced keyword research tool for recent trends and pins.
Commenting
Commenting to Pins and Engaging
Repining
Re-pinning original content
Slide share Pins
Use Slide share pins to cross promote
Regional pride Pins
Using regional pride pins will engage the local pinners within your city
Run Contest Pins
Add Links to Run contest
Guest pins
Use Guest Pins for guest pinners to engage actively
Target audience Pins
Pins according to specific trends in different countries in the industry
Behind the scene Pin
These pins highlight the company culture, employees and events.
YOU TUBE
What we will do
updates
3 Video update a month
Related Videos
Use related videos to engage
Cross promote
Linking the videos to all other social media.
Back-linking
Back linking the videos to your website/blog
Tags
Using tags within video description
Branding Channel
Branding your channel by your colour or theme
CONTENT MARKETING
What we will do
Blog post
7- 8 blog in a month
Informative blog
Publish informative blog on your services
Real time update
Write tips on real estate blog related to your services
Forum
Posting to forums
Article submission
Submitting articles to forums
Directory submission
Submitting to article submitting directories
Optimized Content Creation
Creating content which would be SEO optimized
Keyword Research
Product related keywords search
Blog promotion
Promoting the blog to different social media
ROI from Social Media
Increase
Referral
Traffic
Brand
Awarenes
s
ROI
Wide Spread
through
Word
of Mouth
Publicity
Lead
Sales
through
Facebook
Apps
How will we deliver ROI
Salt Lake, Sector 1, Kolkata 700064, West
Bengal, India
Phone: +91 33 400 77908
E-Mail: [email protected]
www.infymax.com