the Sharenet sales deck here.

Advertising Presentation -­‐ 2016
www.sharenet.co.za
INTRODUCTION – Welcome and Overview
Thank you for considering Sharenet as a p latform o n which to p romote your p roducts and services!
As one of the most respected and frequented finance-­based websites in the country we are confident we can help you meet your objective of engaging a high income, 35+ age audience.
The slides that follow are d esigned to g ive you an easy-­to-­understand insight into:
1.Who we are
2.Our audience d emographics
3.Website visitor stats
4.Advertising o pportunities available
5.Our proposal
WHO WE ARE - Background
SHARENET HIGHLIGHTS
•
Was founded in 1988
•
Is celebrating its 28th year and has been part of IAB SA (Interactive Advertising Bureau) since its inception
•
Was first to provide live share prices to private users in South Africa
•
Launched its internet site in 1995
•
Launched share trading in 1999
•
Launched online CFD trading via SharenetCFDs in 2010
•
Launched online share trading via Sharenet Securities in 2013
•
Is a proud member of Unashamedly Ethical
WHO WE ARE – Business Pillars
OUR BUSINESS IS BUILT ON:
•
Data subscriptions
•
Online trading platforms
•
Investor Relations data feeds, IT Services and Web hosting •
Stock market related education and workshops
•
Financial results publishing
•
Digital advertising and sponsorships
AUDIENCE - Demographics
WHO USES OUR PRODUCTS AND SERVICES?
•
Our audience has a general interest in finance and investments
•
The majority of our clients work in corporate management and are decision-­makers
•
Our audience possess high levels of disposable income
•
A high proportion of our audience have a tertiary education
•
Sharenet clients are high net-­worth individuals
•
Many of our clients purchase and trade online
AUDIENCE - Demographics
SHARENET’S AUDIENCE IS A MATURE, METROPOLITAN COMMUNITY
(Nov 2015)
GENDER
AGE
Male 90%
18 – 34
7%
Female
10%
35 – 49
15%
50 – 59
24%
60+
54%
DOMICILLIUM Gauteng
46%
Western Cape
29%
KZN
13%
AUDIENCE - Demographics
OUR TYPICAL CLIENT IS A HIGH NET WORTH, EDUCATED PROFESSIONAL
(Nov 2015)
JOB TITLE
MONTHLY HOUSEHOLD INCOME
Professional
35%
Middle manager, owner of small company 24%
R70,000 +
28%
Dir, CEO, COO, CFO, govt. official, owner
10%
R50 to R70,000
11%
Senior manager, senior govt. official
5%
R30 to R50,000
19%
Up to R30,000
26%
EDUCATION
University or other tertiary – postgraduate 36%
University or other tertiary – graduate
30%
Technical College – certificate / diploma 20%
AUDIENCE - Demographics
OCCUPATIONAL F OOTPRINT
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Occupational footprint
AUDIENCE - Demographics
ONLINE PURCHASING BEHAVIOUR
•
Event reservations (including sporting events).
•
Entertainment and recreation including DVDs, CDs, music, software, books.
•
Travel including aeroplane tickets, hotel reservations and holiday packages.
•
Gifts, clothing and accessories.
1.
Most of our audience live in self-­owned property with a partner or spouse. 2.
Their main digital connectivity and content perusal access point is either through ADSL, Wifi or mobile networks and have multiple access points at work and home. 3.
They use internet primarily for banking, networking, research and content consumption.
AUDIENCE – Visitors and Views
1. SHARENET.CO.ZA
Unique Browsers: 121,692
Page Impressions: 4,441,665
2. HOME PAGE
Average Page Views per month: 600,000
5. MARKETVIEWS MONTHLY NEWSLETTER
Subscribers 60,100
Average open rate: 10%
6. SHARENET DAILY NEWSLETTER
Subscribers: 55,800
Average open rate: 29%
3. QUICK SHARE SECTION
Average Page Views per month: 900,000
4. SPOT PRICE PAGE
Average Pages Views per month: 1.2 mllion
(Google Analytics and Effective Measure November 2015)
WEBSITE STATS – Page Impressions Market Share
MARKET SHARE: PAGE IMPRESSIONS (Nov 2015)
Fin24
26%
Sharenet
19%
Bdlive
12%
msn.com
20%
Moneyweb
.co.za
14%
WEBSITE STATS – Visit Frequency
VISIT FREQUENCY: BUSINESS AND FINANCE SITES (Nov 2015)
Average frequency for our category =
2.2 sessions per month
Average frequency for Sharenet = 5.7 sessions p er month
We rank 1st in the Business and F inance category and 11th out of all websites in South Africa tracked by EM (670 in total).
WEBSITE STATS – Visit Duration
AVERAGE VISIT DURATION (AVD): BUSINESS AND FINANCE SITES (Nov 2015)
Average visit duration for our category = 5:00 minutes
Average visit d uration for Sharenet 10:38 minutes
=
We rank 1st in the Business and F inance category for AVD.
ADVERTISING – Opportunities Available 2016
SHARENET OFFERS THE FOLLOWING ADVERTISING OPPORTUNITIES
•Generic banners •Site and section take-­over (skins)
•Roadblocks •Newsletters – Marketviews (monthly) and Sharenet Daily •Promo mailers •Video – Content association and/or sponsorship
•StockPicks Challenge sponsorship
•Load-­shedding Alerts sponsorship
•Podcasts •Advertorials
•Financial reports publishing
•Listed companies quickshare page takeover
ADVERTISING – Home Page Ad Positions
ADVERTISING – MarketViews Newsletter
ABOUT
MarketViews is in-­depth reporting newsletter that concentrates on equipping investors and traders with tools they can apply in respect to wealth creation. Topics include: inflation, tax and pension planning, as well as subjects as diverse and complex as Efficient Market Hypothesis and other stock market theory. QUALITY CONTENT FROM:
•Distinguished team of regular contributors •A former UCT and current Brighton University lecturer
•A professional asset manager •A professional market analyst •The founder of an equities research company
ADVERTISING – MarketViews Newsletter
SUBSCRIBERS = 60,100
•728 x 90
R7 000 •160 x 600 R7 000
•300 x 250
R7 000
All three p ositions: R15 000 per edition
Advertorials:
R5 000 per insert (500 word advertorial incl. logo link and contact)
SPONSORSHIP OPPORTUNITY = R32,500
•Two banner advert positions in the MarketViews newsletter
•1 x Advertorial
•Permanent banners on the MarketViews website for the month of sponsorship
•40,000 impressions on the Sharenet website.
ADVERTISING – The Sharenet Daily
ABOUT
The Sharenet Daily is a succinct end-­of-­day summary of the markets and includes:
•JSE trading stats for the day and graphs
•Major moves up and down
•Index summaries and latest spot prices
•Broker consensus changes and dividend declarations
•Company results, major news headlines and all the SENS releases for the day
Subscribers: 55,800
Exclusive p osition (300 x 250): R4000 ADVERTISING – Some of our Clients Include:
OPPORTUNITY – Element 2: Newsletters
ELEMENT 2 – Newsletters
Option 1: Position: MarketViews Newsletter: Digitorial and 728 x 90 banner
Duration: Monthly Newsletter sent in 1st week of every month
Cost:
Digitorial: R5 000 (this digitorial is also mentioned in the MarketViews section on the Home page)
728 x 90 banner: R7 000
Total Cost: R12 000
3 Inserts:
10 % Discount = R10 800 p er insert
6 Inserts:
15% Discount = R10 200 p er insert
THANK YOU AND CONTACT
Thank you for your time.
If you have any questions or wish to discuss any aspect of this presentation please contact:
Joseph Ngwenya Digital Advertising Manager
T: 011-­440 9851
M: 084 499 3178
E: [email protected]