Online Review Infograph Final

I
I
YOU
YOU
?
86% of consumers are searching
for local business online
Why you should care
about online reviews
7 out of 1
0
cu
stomers tr
ust
online re
views
as much
as they
trust pers
onal
recomm
endation
s
76%
of customers
consider online reviews
when choosing which
local business to use
of customers
research products or services
online before they
decide to make a purchase
monthly visitors
alone has over 78 million
Yelp's mobile app was
used on 7.2 million
unique devices on a
monthly average during
the 2nd Q of 2012
85%
87%
80% of consumers have changed
their mind about purchases based
on negative information that they
found online
13%
80%
of customers
said they were more likely to
purchase products/services
when they can find online
recommendations
52%
said they are more likely to use
a local business that has
a positive reputation
85%
claim that positive reviews
reinforce their purchasing
decisions
84%
of customers
I
YOU
!
nks
Tha
expect a reply
would be less likely to buy
from a company that
DOES NOT REPLY to posts,
comments or reviews
on social networks
A bad review
on Yelp
leads to a 13%
drop in sales
of individuals believed there would be
a positive impact from companies taking more
time to find out about their needs and interests
(a.k.a. reading their reviews)
Sources: Your Brand: at risk or ready to go. Alterian Report. www.alterian.com/brands-at-risk
Reviews, Reputation, and Revenue: The Case of Yelp.com. Harvard Business Review. http://hbswk.hbs.edu/item/6833.html
Local Consumer Review Survey 2012- Parts 1 Search Engine Land.
http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152
www.movingtargets.com• © Copyright 2012 Moving Targets. All worldwide rights reserved.
A one-sta
r
improvem
ent on
Yelp leads
to 9%
increase in
revenue
90%