iv vi - India Handloom Brand

No.4/76/2012lDCH/p&E
Government of India
Ministry of Textiles
office of the Development commissioner for Handlooms
**xx*
Udyog Bhawan, New Delhi
Dated the March, Z0L6
OFFICE MEMORANDUM
Sub:
Engagement of retail stores for selling of India Handloom Brand (JHB)
Products - reg..
Notice inviting Expression of Interest (EOI) was placed on website of this
office, wherein proposals were invited from the eligible handloom organization for
partnership framework for IHB retail stores. This will facilitate consumers to
purchase India Handloom Brand products from these stores.
2.
As per the partnership framework, the proposal of M/s. Ratanshi Kheraj
Sarees Pvt. Ltd, Mumbai has been considered by the duly constituted committee
and approved by competent authority for partnership framework for selling India
Handloom Brand products in their four stores/outlet located at the followin[ cities
on the following terms and conditions:-
1.
2.
3.
4.
M/s. Ratanshi Kheraj Sarees Pvt. Ltd,Pandita Rambai Rd., Gamdavi, Mumbai
Aavartan, Nana Chowk, Mumbai.
Peshwai Silk, Ranade Road, Mumbai.
Paaneri Sarees, Dadar West, Mumbai.
Terms and conditions:-
i
ii
iii
iv
v
vi
Set aside an exclusive area within your store for showcasing and
selling IHB branded products only.
Only IHB branded products will be kept in this area.
The staff manning this area shourd be specially trained for
knowledge on the individual products ano their process of
production so that they can explain the discerning customers.
Training material will be provided by Development commissioner
(Handlooms).
Discourage consumers from asking for any discounts on IHB
products by emphasizing on the quality and genuineness of the
products coupled with the specific product features (fast and safe
colours, use of natural fibres, usage of skin friendly dyes and zero
defect products).
Include IHB in your communication/advertising plan in your local
area to generate interest among consumers.
Offer most favourable payment and other commercial terms to IHB
product producers.
- 2Other terms
i.Thispartnershipwillbereviewedafteraperiodoftwoyearsforthesales
achievedandcommercialtermsofferedtohandloomproducers.
the arrangement notice of
ii. Either party will be at discretion to discontinue
IHB logo'
one month after which store will not use
action for launching of retailing of IHB
immediate
take
please
may
You
3.
cell of this office for
mentioned places' You may contact IHB contact details of
products at the
"il;;to design of ,ignugu for v9u.1 store fascia' promotion' public
assistance related
IHB, social media
handloom production agencie, ,"gir[";eundei
at
IHB registered holders are also available
relations exercise etc. Details ,..g;rding
(MCGuPta)
Addl. Development Commissioner (Handlooms)
To
1.
M/s.RatanshiKherajsareesf,t.Ltd,GitaBuilding,PanditaRambai
2.
lfr"fii"#r]tJrui."
3.
ffiHi",
4.
Road, Gamdavi, Mumbai-400007'
centres to support Y/?: lut?l:n:5[T'lrt?:'^::
in operation oi-r"tuir store for seiline of India
il,l':f.',''i,,.iifl,(IHB)
Products'
Handloom Brand
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tJ e r/ o recto r, I n ch a rs e ( H a n d oo m s &
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(MCGuPta)
Addl. Development Commissioner (Handlooms)