PARKER reveals three bold new finishes of the iconic Duofold line

PARKER reveals three bold new finishes
of the iconic Duofold line:
The Emblem of Excellence in Writing
London, March 2014 – Inspired by 125 years of revolutionary history, PARKER revives three of its
most historical colours of the emblematic Duofold. Created in 1921, Duofold continues to be the
flagship of PARKER and is seen by collectors as an icon of fine writing pens. The release of these
historical colours revives the same avant-garde spirit of modernity today as it did when Duofold
was originally released, the collection embodies the modern mood and visionary spirit that
makes PARKER beloved worldwide.
Duofold – The Emblem of excellence
Duofold offers an exceptionally comfortable and luxurious writing experience thanks to its durable
solid gold nib that effortlessly glides across the page and exudes the quality and luxury of outstanding
craftsmanship, felt in every stroke.
These historical yet striking colours give a spirited edge to the timeless classic. With acrylic finishes
and an 18K gold nib, the elegant and premium pen encapsulates PARKER’s unique writing experience.
Anchored in PARKER history, the Duofold line is recognised by experts as a reference that delivers pen
lovers with the ultimate writing experience. The introduction of the Duofold, in its original colour Big
Red, was an unprecedented triumph in daring design and colour which represented the rage and flare
of the Roaring Twenties.
Showcasing more than a century of design innovation and craftsmanship, the new collection reveals an
elegant combination of cast acrylic and precious metal engraving delicately assembled by hand. The
sophisticated design and bold colour contrast of this collection will charm those seeking to write their
own story and is another mark of Parker’s craftsmanship and dedication to writing excellence.
Historical roots: Advertisement in the Saturday Evening Post, 23 September 1922
PARKER introduces three new finishes celebrating the brand’s innovative spirit:
A homage to PARKER’s most iconic historical colours.
Big Red
The original bold colour of the PARKER Duofold - Big Red solidly put to rest the belief that the public
preferred their pens in black and set the stage for the widespread adoption of colour in pens that
followed a few short years later. From the start, the Big Red’s disruptive, energetic colour stirred the
interest of customers and remained the only available colour in Duofold until black was introduced to
the line in 1923. The Big Red remains an emblematic pen in the Parker and Duofold history
Recommended Retail Price in € (VAT included)
Fountain Pen Centennial €460 | Fountain Pen International €400 | Rollerball €295 | Ballpoint €245
Lapis Lazuli
The intense blue Lapis Lazuli was originally launched in 1927.
It references the deep blue gemstone of the same name. The launch of Lapis Lazuli in the late
twenties extended the Duofold range, creating a lively and diverse addition. The re-release of Lapis
Lazuli today brings that same spirit to the modern collection.
Recommended Retail Price in € (VAT included)
Fountain Pen Centennial €460 | Fountain Pen International €400 | Rollerball €295 | Ballpoint €245
White Ivorine
The availability of a new material called “Ivorine” by Parker was the first plastic material to be used
for pen production and made new colour finishes in white and even pastel tones possible. Today
Duofold is given a refined and elegant look in this White Ivorine tone.
Recommended Retail Price in € (VAT included)
Fountain Pen Centennial €460 | Fountain Pen International €400 | Rollerball €295 | Ballpoint €245
About PARKER
Established in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in fine
writing instruments, giving consumers the confidence to write their own stories. Recognized worldwide for
its use of high quality materials, PARKER puts its renowned expertise into every pen through rigorous testing
and attention to detail. In 1962, Her Majesty Queen Elizabeth II of Great Britain awarded PARKER the Royal
Warrant, a mark of recognition for PARKER’s commitment to the highest standards of service and excellence
which the brand maintains to this day. PARKER is owned by Newell Rubbermaid and is globally distributed
in over 100 countries. PARKER continues to believe in the importance of writing, because the words we speak
can be heard by many, but the words we write transcend time.
Discover more about PARKER’s 125th Anniversary:
• 125 years of History: http://youtu.be/DWiJ8f1X4dk
• 125 years of Craftsmanship: http://youtu.be/_kY19OUKqTU
• 125 years of Expertise: http://youtu.be/1AgcigV260c
• 125 years of Innovation: http://youtu.be/_EWl5HT9Llo
Press Contacts
For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact:
[Agency – Contact Name – Telephone Number – Contact Email ]
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