MacRAE`S Blue Book`s B2B Pay-Per

1.844.990.6111
Online B2B and Industrial Marketing
Solutions that Deliver Results
MacRaesMarketing.com
MacRaesBlueBook.com
Connecting Business to Business Since 1895
MacRAE'S Blue Book’s
B2B Pay-Per-Lead Service
True Pay-for-Performance marketing for Business-to-Business marketers.
Generate new leads to grow your business in a way that perfectly complements all your current marketing efforts.
This kind of B2B Pay-for-Performance marketing is
now a reality and how it works is simple:
How do the Pay per Lead programs that
MacRAE'S runs for you work?
· We feed you relevant leads in real time
· You pay on a per lead basis
· If we don’t deliver, you don’t pay
The programs are based on Pay per click campaigns managed and paid for by
MacRAE’S that focus on brand names and variations combined with industry
best practice ad creation and site links and can also include:
How we do it
· We all agree to a monthly budget and a cost per lead up front
· We then create and run a Google and Bing paid search
campaign on your behalf
· If you are already doing paid search, this supplements your efforts
· If you are not doing paid search, this acts as your paid search campaign
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Coverage for competitor terms
Coverage for product terms and generic category/vertical searches
Review, Offer, and Callout ad extensions
Remarketing on Google and Facebook
Real time Partner performance reporting
The best way to see how effective a program with MacRAE'S can be is to see it in
action. Imagine if for every branded search query your customers were presented
with the best possible paid search results, and your brand owned the top-of-page
Google listings, through a program controlled by you:
· Users are directed to a special landing page on MacRAE'S Blue
Book. This is your branded page and is designed to be a high
converting lead generator
· When users submit a request information or request a chat session,
that information is sent to you immediately
We are a trusted
pay-for-performance search
provider with Google
Agency Support
Why MacRAE'S?
Gain a competitive advantage with a guaranteed ROI. MacRAE'S Pay Per Lead
Service provides tangible results and a comprehensive strategy that we work
with our clients to develop.
· Guaranteed ROI and Cost certainty
· With MacRAE'S pay-per-click ads, you own more Google and
Bing top-of-page real estate
· Cheaper than running an in-house pay per click team
· Covers trademarks, product names, variations, and generic searches
· User trust with MacRAE'S Blue Book, a 120 year old B2B brand
· You tap into the more than 3 million MacRAE'S Blue Book users annually
Contact us today for a free no obligation consultation – 1.844.990.6111
You can Trust MacRAE'S -- We're 500 Million Users Strong and Counting!
· Trusted B2B brand you can count on
· Online for over 20 Years
Let us show you how our extensive network of directories, partners, clients and
talented resources can give you the competitive B2B advantage you deserve.
· Assisted over 100,000 businesses
with their online presence
· Over 500 Million visitors
to our sites