program guide
Transcription
program guide
PROGRAM GUIDE Real Estate Connect New York City January 9–11, 2008 Marriott Marquis Times Square, New York City Produced by INMAN NEWS )MPROVE 9OUR 0ROSPECTS 1UALIlEDREFERRALSFOR N "ROKER/WNERSLIKEYOU N .O&EEMORTGAGESFOR YOURCUSTOMERS N 'UARANTEEDONTIMECLOSING 4HEJOURNEYTOCLOSINGSTARTSWITHAQUALIlEDLEAD4HATSWHY"ANKOF!MERICAHASCREATEDTHE2EAL%STATE#ENTERÉ FORTHEMEMBERSOFOUR0REFERRED2EAL%STATE"ROKER.ETWORKË4HE2EAL%STATE#ENTERLISTSHOMESFORSALEINCLUDING NEWCONSTRUCTION)TDELIVERSMOTIVATEDPROSPECTS!NDWHENALEADBECOMESANAPPLICANT"ANKOF!MERICAS.O&EE -ORTGAGE0,53PROGRAMCOMESINTOPLAYINCLUDINGTHE#LOSE/N4IME3ERVICE'UARANTEE4HESEEXCLUSIVEOFFERINGS COMEWITHSERVICEATITSBESTFROMRELIABLEAPPROVALSTOTIMELYCOMMUNICATIONTOYOUANDYOURCUSTOMERSATEVERYSTEP 7EINVITE"ROKER/WNERSTOCALLOURDEDICATEDALLIANCESPECIALISTAT ,ETSDISCUSSARELATIONSHIPTHATCANIMPROVEYOURPROSPECTSFORGROWTHINTHEMARKETSYOUSERVE $SFEJUBOEDPMMBUFSBMTVCKFDUUPBQQSPWBM/P'FF.PSUHBHF1-64BOEUIF$MPTF0O5JNF4FSWJDF(VBSBOUFFPOMZGPS#BOLPG"NFSJDBDVTUPNFST1SPHSBNSBUFUFSNTBOEDPOEJUJPOTBSFTVCKFDUUPDIBOHFXJUIPVU OPUJDF#BOLPG"NFSJDB/".FNCFS'%*$ &RVBM)PVTJOH-FOEFSª#BOLPG"NFSJDB$PSQPSBUJPO"MMSJHIUTSFTFSWFE Search Century2 1.ca At Booth #304 Connect with in Canada. 4."35."3,&5&34 "%7&35*4&5)&*31301&35*&40/$63#&%$0. The webÕs most trafficked real estate blog, serving NYC, LA, SF, and Chicago Drive traffic to your site! Build marketplace awareness! Sell your properties! "VEJFODF"G¿VFOU&EVDBUFEBOE²*OUIF.BSLFU³ 3FBEFSTIJQ$POTVNFS*OEVTUSZ $MJFOUT&YUFMM$PSDPSBO5IF$MBSFUU(SPVQ5JTINBO4QFZFS 1SVEFOUJBM%PVHMBT&MMJNBOBOEEP[FOTNPSF ★ $ $".1"*(/445"35"5 ★ $"--,:-&$3"'50/"5 PS&."*-4"-&4!$63#&%$0. le oklyn r Sa o o r f B t t, Uni tree S n o Fult Beyond A Photograph Lies Virtual Earth. Imagine. A visual, interactive web experience for your clients. And a competitive advantage for you. With an experience so real, you’ll see why companies like Coldwell Banker® and REALTOR.com® use Virtual Earth™. More importantly, with powerful data integration capabilities of Virtual Earth, your clients can see that their condo is walking distance to some of the best restaurants in town, and that the neighborhood is full of people their age. Imagine that. To learn more, come see us at the Virtual Earth booth. www.microsoft.com/ virtualearth THE ULTIMATE HOME PAGE 3 Receiving an average of 50,000 hits each day from the home buying public 3 Averaging 9 minutes per visit T he city's oldest and largest real estate trade association, REBNY has more than 12,000 members who take advantage of the organization's educational, social and networking opportunities through our various seminars, luncheons and panel discussions. In addition to these opportunities, REBNY tirelessly works to enhance the city and state legislation affecting the industry and all professionals. If you would like to learn more about becoming a REBNY member visit our website at REBNY.com or call our Membership Department at (212) 616-5242. For more information on how you can include your company's listings on ResidentialNYC.com contact Sean Lindstone at (212) 616-5299. Come meet your new neighbors at .com! The real estate website powered by Visit us at Booth #106-108. Stay in touch with... ClientDIRECT TM Put yourself in front of your clients every month with ClientDIRECT T M, the online newsletter that you can brand with your photo, listings, and more. Select real estate-related content from a large variety of professionally written articles or create your own. The choice is yours! Online newsletter Customizable Simple to set up and maintain Sent to your clients once a month For only $149.99 a year, you can take advantage of this powerful marketing tool and provide added value to your clients! Sign up for ClientDIRECT T M today at www.clientdirect.net. Same great news. Only better. The new Inman.com takes our leading, independent news reporting and combines it with online video, audio and social media content to offer the most complete look at the top stories in real estate. » Powerful community and social networking platform » Video interviews with leading real estate personalities » Blog Network featuring the Web’s top real estate voices » Podcasts of reporter interviews for a behind-the-scenes look To sign up for the exclusive beta program, visit www.inman.com/beta or visit us in booth #100. Welcome to Real Estate Connect NYC 2008 Challenge. Change. Succeed. There’s a touch of irony in the fact that Real Estate Connect takes place here in New York City, one of the few areas in the country that hasn’t suffered the pinch of the housing market too severely. This is our fourth year in New York, and our goal has always been to inspire real estate and technology professionals to take risks and try new things. We want our attendees to take a hard look at the status quo and come up with ways to make it better—not just to change for change’s sake, but to strive for ways to improve the real estate experience for everyone, industry professionals and consumers alike. Today more than ever, change is not only encouraged, but necessary. Record foreclosures, declining prices and depressed inventories have placed a dark cloud over the industry, one that threatens to doom the rest of the U.S. economy as well. But real estate professionals have always been a resourceful bunch, perhaps none more than those who attend Real Estate Connect. More than likely, you are here because you enjoy being on the cutting edge of new trends and technologies, and because you believe in the power of one person or a small group of people to bring about positive, meaningful change for everyone. To see how we at Inman News have embraced change, you need look no further than at our brand new Web site, launching soon. The new site blends our news coverage and advice columns with social media tools and a powerful community platform to bring you an even more complete look at the top stories in real estate. Meanwhile, this week’s event takes the troubled market head on. With hard-hitting topics such as “What Went Wrong in the Housing Market” and “What Can We Do to Fix It? and The Housing Debate: Bull vs. Bear,” we’ll take the true pulse of the real estate market and recommend corrective measures. At the same time, panel discussions such as “25 Things You Must Do to Web 2.0 Your Company” and “Technology Opportunities for Tomorrow” offer powerful ideas to help you get a leg up on your competition. After all, a slow market is the perfect opportunity to solidify your sales and marketing approach. Those who continue to work hard, refine their offering and nurture their relationships will come out on top, while those who hide under a rock until the market turns north will be left in the dust. The feeling around Inman News—and here in New York City—is that we’re not afraid of a little challenge. We assume you’re feeling up to the task as well. Bradley J. Inman Founder & Publisher, Inman News InmanNews REAL ESTATE CONNECT NYC 2008 9 We’re Proud to Be Connected With Real Estate Connect. The New York Times is delighted to be a platinum sponsor of Inman’s Real Estate Connect series and pleased to be associated with these panels in New York: The Housing Debate: Bull vs. Bear Where is the housing market headed? More doom? Stability? Or modest recovery? Join this lively debate between housing bulls and bears who present differing views of housing’s future. Moderator: Andrew Ross Sorkin, assistant editor, Business & Finance, chief Mergers and Acquisitions reporter, The New York Times Panelists: Dottie Herman, president & CEO, Prudential Douglas Elliman Barry Ritholtz, chief market strategist, Ritholtz Research; CEO & director of equity research, Fusion IQ Noah Rosenblatt, founder, UrbanDigs.com/licensed RE salesperson, Citi-Habitats Professor Nouriel Roubini, co-founder & chairman of RGE Monitor; professor of economics, New York University’s Stern School of Business Connect Duet Join the founder of craigslist and The New York Times sr. vp of digital operations as they offer insights on the future of the Internet, marketing and the real estate business. Moderator: Bradley Inman Panelists: Craig Newmark, customer service rep & founder, craigslist.org Martin Nisenholtz, sr. vp, Digital Operations, The New York Times Company 07-8479_INMAN_Prog_EW4.indd 1 12/11/07 11:48:40 AM TABLE OF CONTENTS Conference Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 12–14 Bloggers Connect Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 17–18 Internet Marketing Program. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 19–20 Main Conference Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 21–30 Exhibitor Floor Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 31 Hotel Floor Plans. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 32–34 Speakers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 35–44 Sponsors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 51–53 Sponsor Descriptions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pages 57–64 Real Estate Connect NYC 2008 Conference Overview Tuesday, January 8 Time Session Title 6:00 pm – 8:00 pm BLOGGERS CONNECT Welcome reception Beer with Bloggers Wednesday, January 9 Time Session Title Room 9:00 am – 2:45 pm Workshop: BLOGGERS CONNECT Astor Ballroom 7 9:00 am – 9:45 am Avoid the Content Brick Wall: Ideas for Fresh and Frequent Blogging Astor Ballroom 7 9:45 am – 10:30 am Beyond the Written Word: Videoblogging and Podcasting Astor Ballroom 7 10:30 am – 10:45 am Break Astor Ballroom 7 10:45 am – 11:30 am Keynote Address: The Future of Blogging Astor Ballroom 7 11:30 am – 12:15 pm Marketing Your Blog Astor Ballroom 7 12:15 pm – 1:15 pm Lunch Break Astor Ballroom 7 1:15 pm – 2:00 pm FORUM: Brush Up Your Netiquette: Blogosphere’s Best Practices Astor Ballroom 7 2:00 pm – 2:45 pm FORUM: Steer Your Blog Toward the Long Tail Astor Ballroom 7 9:00 am – 12:00 pm Workshop: iNTERNET MARKETING Westside 3 5 9:00 am – 9:45 am Tap New Methods for Finding Buyers Westside 3 5 9:45 am – 10:30 am Use Technology to Craft a Successful Listings Pitch Westside 3 5 10:30 am – 11:15 am New Ways to Market Properties Effectively Westside 3 5 11:15 am – 12:00 pm Get Your Listings Everywhere Westside 3 5 12:00 pm – 6:00 pm EXHIBIT HALL OPEN Westside 1 & 2 5 12:30 pm – 3:00 pm Sponsored intensives 12:30 pm – 1:30 pm Engage Prospects Online Odets Room 4 12:30 pm – 1:30 pm Real Estate Digitalis: TV, Internet and Real Estate—What it Means for Consumers Wilder Room 4 2:00 pm – 3:00 pm Visualize Your Potential Odets Room 4 2:00 pm – 3:00 pm Real Estate Digitalis: TV, Internet and Real Estate—What it Means for Consumers Wilder Room 4 3:00 pm – 5:00 pm Main conference Westside 3 & 4 5 3:00 pm – 3:30 pm Welcome Address: New Market and New Technology—Making Sense of it All Westside 3 & 4 5 3:30 pm – 4:15 pm The Housing Debate: Bull vs. Bear Westside 3 & 4 5 4:15 pm – 5:00 pm 25 Things You Must Do to Web 2.0 Your Company Westside 3 & 4 5 5:00 pm – 6:00 pm Cocktails@Connect reception Westside 1 & 2 5 12 PROGRAM GUIDE January 9–11, 2008 Level 4 Conference Overview Thursday, January 10 Time Session Title 8:30 am – 12:00 pm main conference Room Level 8:30 am – 9:15 am Online Real Estate as Media Enterprise Westside 3 & 4 5 9:15 am – 10:00 am Connect Duet: Martin Nisenholtz & Craig Newmark Westside 3 & 4 5 10:00 am – 10:45 am Keynote Address: Why People Believe Weird Things Westside 3 & 4 5 10:45 am – 11:15 am What Went Wrong with the Housing Market and What Can We Do to Fix It? Westside 3 & 4 5 11:15 am – 12:00 pm Connect Duet: Pam Liebman & Lockhart Steele Westside 3 & 4 5 12:00 pm – 1:00 pm sponsored intensives 12:00 pm – 1:00 pm Innovate to Grow Your Business Odets Room 4 12:00 pm – 1:00 pm Real Estate Digitalis: TV, Internet and Real Estate—What it Means for Consumers Wilder Room 4 12:00 pm – 6:00 pm exhibit hall open Westside 1 & 2 5 12:30 pm – 2:00 pm meet the leaders Westside 1 & 2, Foyer 5 2:00 pm – 4:45 pm innovation tracks 4 Navigating a Difficult Market 2:00 pm – 2:45 pm Working With Foreclosures Wilder Room 4 3:00 pm – 3:45 pm Getting Financing in a Tough Market Wilder Room 4 4:00 pm – 4:45 pm Finding Buyers When There are None Wilder Room 4 The Future of MLS 2:00 pm – 2:45 pm Public-Facing Web Sites: Good or Bad? O’Neill Room 4 3:00 pm – 3:45 pm Consolidation and Data-Sharing O’Neill Room 4 4:00 pm – 4:45 pm Offer of Compensation: MLS Role Reconsidered O’Neill Room 4 New Technology 2:00 pm – 2:45 pm Social Networking: New Ways to Participate and Prosper Ziegfield Room 4 3:00 pm – 3:45 pm Productivity Tools: Gain a Lasting Edge Ziegfield Room 4 4:00 pm – 4:45 pm Blogging: A Fresh Take on Client Prospecting Ziegfield Room 4 Winning in Today’s Rental Market 2:00 pm – 2:45 pm Marketing Your Rental Properties Online Odets Room 4 3:00 pm – 3:45 pm Rental Portals Odets Room 4 4:00 pm – 4:45 pm Converting Leads to Leases Odets Room 4 InmanNews REAL ESTATE CONNECT NYC 2008 13 Friday, January 11 Time Session Title Room 9:00 am – 11:30 am main conference Westside 3 & 4 Level 5 9:00 am – 9:45 am NYC: Where Real Estate Meets Wall Street Westside 3 & 4 5 9:45 am – 10:30 am Housing Outlook: Reading the Tea Leaves for 2008 Westside 3 & 4 5 10:30 am – 11:15 am Technology Opportunities for Tomorrow Westside 3 & 4 5 11:15 am – 11:30 am What Did We Learn? Westside 3 & 4 5 11:30 am Program Ends Claim your FREE membership to the Inman Community Join the Community at the new Inman.com and add your voice to the conversation. • Publish a personalized profile page • Get listed in the Real Estate Marketplace & Directory • Network with other members • Contribute to the industry’s most comprehensive wiki • Join groups of like-minded individuals • Ask or answer questions in the Q&A • Comment on, rate, tag or forward articles, videos & more It’s FREE! Create your profile at the new www.inman.com — coming soon! 14 PROGRAM GUIDE January 9–11, 2008 About Us beta Century21.ca > Blog > CENTURY 21’s Local Experts Now Blogging Tags: Century21.ca Blogging The Future of Real Estate Marketing Sign In CENTURY 21’s Local Experts Now Blogging Wondering what's happening in the Red Deer, Alberta real estate market? Simply subscribe to CENTURY 21 Canada sales representative Patrick Galesloot's blog* for up to date market conditions and opinions. Patrick is one of thousands of agents across Canada using CENTURY 21 Canada's new website, www.century21.ca, to communicate with prospective customers and fellow real estate professionals. CENTURY 21 Canada's new website, www.century21.ca, gets people talking. How? Through individual agent blogs across the entire country. Search CENTURY 21 Canada's agent directory for local experts. Get to know them through their blogs. Start a conversation. * Find Patrick's blog at http://www.century21.ca/patrick.galesloot/blog Search 21.ca Century #304 At Booth Connect with in Canada. Bloggers Connect Workshop Bloggers Connect Program Astor Ballroom, Level 7 ® Sponsored by: T u e s d ay, J a n u a r y 8 6:00 p.m. – 8:00 p.m. Beer with Bloggers Sponsored by: ® W e d n e s d ay, J a n u a r y 9 9:00 a.m. – 9:45 a.m. Avoid the Content Brick Wall: Ideas for Fresh and Frequent Blogging Don’t waste valuable time writing blog entries just to fill space. Learn how blogging can become a de facto customer relationship management tool and how to gauge what topics will keep them coming back for more. Moderator: Jessica Swesey, Vice President of Content, Inman News Panelists: Rudy Bachraty, Co-Founder, Sellsius; Founder, Kiosk Realty Kris Berg, Broker Associate, Prudential California Realty Jeff Corbett, Author, The XBroker Blog; President, RealEspace Dan Green, Chief Blogging Officer, Bring the Blog 9:45 a.m. – 10:30 a.m. Beyond the Written Word: Videoblogging and Podcasting Join an expert-driven panel discussion on how to infuse color into your blog with videos and podcasting. Panelists will discuss easy methods for using new mediums to connect with your audience. Moderator: Jeff Turner, President, RealEstateShows.com Panelists: Douglas Heddings, Senior Vice President, Prudential Douglas Elliman Rachel Natalie Klein, Founder, IntoTheBox.tv Mike Price, President, MLBroadcast Daniel Rothamel, Realtor, Strong Team REALTORS; Blogger, RealEstateZebra.com InmanNews REAL ESTATE CONNECT NYC 2008 17 W e d n e s d ay, J a n u a r y 9 10:30 a.m. – 10:45 a.m. Break 10:45 a.m. – 11:30 a.m. Keynote Address: The Future of Blogging In just a few years, blogging has gone from an obscure word for online journaling to a powerful business tool and innovative publishing platform for all sorts of content. What will blogging look like in years to come? Where will publishers and bloggers push this medium next? Get a glimpse of the future of blogging through the eyes of one of its most successful pioneers. Lockhart Steele, Founder and Publisher, Curbed.com 11:30 a.m. – 12:15 p.m. Marketing Your Blog If you blog it, will they come? You’ve built your blog but no one is reading it. This expert-driven panel explores blog marketing basics and other tips and tricks to land traffic, repeat visitors and prime search engine placement. Moderator: Joel Burslem, Social Media Manager, Inman News Panelists: Erik Hersman, Principal, Zungu LLC Drew Meyers, Community Relations Specialist, Zillow.com Reggie Nicolay, Regional Technology Director, Fidelity National; Author, MyTechOpinion.com Brian Rothenberg, Product Manager, Yahoo! Real Estate 12:15 p.m. – 1:15 p.m. Lunch 1:15 p.m. – 2:00 p.m. FORUM – Brush Up Your Netiquette: Blogosphere’s Best Practices Blogging is a fun and engaging way to market to potential clients. But how do bloggers balance a down-to-earth personal writing style while maintaining a professional presence? How can eager agents engage in other social media without coming off as too salesy? Bring your questions to this open-forum-style discussion on the unwritten rules of social media netiquette. Moderators: Teresa Boardman, Realtor/Broker, Keller Williams Integrity Realty Jay Thompson, Designated Broker, Thompson’s Realty 2:00 p.m. – 2:45 p.m. FORUM -- Steer Your Blog Toward the Long Tail As the blogosphere gets more crowded, bloggers will need to focus on a clear target audience to cut through the noise. This open-forum discussion will take real-life scenarios and explore how bloggers can narrow in on a business plan for their blogs without painting themselves into too small a corner. 18 Moderators: Brian Brady, Managing Director, Worldwide Credit Corporation Dustin Luther, Founder, 4realz.net Consulting PROGRAM GUIDE January 9–11, 2008 Internet Marketing Workshop Internet Marketing Program Westside 3, Level 5 Sponsored by: W e d n e s d ay, J a n u a r y 9 9:00 a.m. – 9:45 a.m. Tap New Methods for Finding Buyers What are successful agents doing in today’s market to find buyers? Explore new methods that have proven cost-effective and will keep your prospect pipeline full without wasting time and money. Moderator: Kevin Boer, Founder, 3 Oceans Real Estate Blog Panelists: Jeffrey Bastress, President, Startpoint Realty Jamie Glenn, Vice President, Product Management, Trulia Brendon Kraham, National Sales Manager Classifieds, Google Greg Tracy, Founder/Realtor, Blueroof.com 9:45 a.m. – 10:30 a.m. Use Technology to Craft a Successful Listings Pitch Today’s sellers expect more than flyers and postcards. Learn how to jazz up your listings presentation to wow sellers and win referrals. Moderator: Kevin Boer, Founder, 3 Oceans Real Estate Blog Panelists: Shari Chase, CEO, President & Founder, Chase International Edward Herson, Vice President, Halstead Property, LLC Heidi Mueller, Broker Associate, Prudential California Realty John Reinhardt, President & CEO, Fillmore Real Estate 10:30 a.m. – 11:15 a.m. New Ways to Market Properties Effectively Video, virtual tours, single property Web sites—there are dozens of options for marketing properties online. Find out new methods and hear panelists discuss what has worked and what hasn’t worked. InmanNews REAL ESTATE CONNECT NYC 2008 19 W e d n e s d ay, J a n u a r y 9 10:30 a.m. – 11:15 a.m. New Ways to Market Properties Effectively (Cont’d) Moderator: Kevin Boer, Founder, 3 Oceans Real Estate Blog Panelists: Renwick Congdon, Chief Executive Officer, IMPREV Jason Doyle, Division Vice President, Homes.com Richard Ferrari, Senior Vice President, Prudential Douglas Elliman Christian Sterner, CEO & Founder, WellcomeMat 11:15 a.m. – 12:00 p.m. Get Your Listings Everywhere Brokers and agents face dozens of options when deciding where to put their listings online. This panel will explore easy methods for syndicating listings out to multiple places, how to track your efforts and what questions to consider before partnering with outside companies. Moderator: Kevin Boer, Founder, 3 Oceans Real Estate Blog Panelists: Alex Montalenti, Co-Founder & CMO, SubmitYourListings.com Oliver Muoto, Co-Founder & Vice President Business Development, vFlyer Celeste Starchild, Vice President Broker Sales, ListHub: Broker Division of Threewide Carey Tufts, Director of Marketing, Point2 20 PROGRAM GUIDE January 9–11, 2008 Main Conference Program Real Estate Connect NYC 2008 Challenge. Change. Succeed. Main Conference Program W e d n e s d ay, J a n u a r y 9 12:00 p.m. – 6:00 p.m. Exhibit Hall Open Westside 1 & 2, Level 5 SPONSORED INTENSIVES These intensive sessions provide in-depth information to help you improve and enhance your business. Attend these sessions and gain valuable training and tools to update or refine your practice and improve your company’s bottom line. 12:30 p.m. – 1:30 p.m. Engage Prospects Online Odets Room, Level 4Learn how delivering rich, visual, property information and neighborhood demographic data using online, intuitive map-based search tools can strengthen client-Realtor relationships, increase Web site usage, and engage prospects. Sponsored by: 12:30 p.m. – 1:30 p.m. Real Estate Digitalis: Wilder Room, Level 4 TV, Internet and Real Estate—What it Means for Consumers Information is the currency of the knowledge economy, and video is the face of the digital age. How does access to data and the explosion of video affect real estate? Sponsored by: InmanNews REAL ESTATE CONNECT NYC 2008 21 W e d n e s d ay, J a n u a r y 9 S P O N S O R E D I N T E N S I V E S ( c o n t ’d ) 2:00 p.m. – 3:00 p.m. Visualize Your Potential Odets Room, Level 4See why using maps to visualize data—for example, demographic, inventory, and market trend data—reveals greater insight to more effectively identify opportunities, target potential clients, and increase market share. Sponsored by: 2:00 p.m. – 3:00 p.m. Real Estate Digitalis: Wilder Room, Level 4 TV, Internet and Real Estate—What it Means for Consumers Information is the currency of the knowledge economy, and video is the face of the digital age. How does access to data and the explosion of video affect real estate? Sponsored by: MAIN CONFERENCE 3:00 p.m. – 3:30 p.m. Welcome Address: New Market and New Technology—Making Sense of It All Westside 3&4, Level 5 New technology for real estate is being developed at warp speed, as the housing market tumbles to new lows. What do these new trends mean for the real estate industry? How do you adapt to a new future and a worsening housing market? Bradley Inman, Publisher, Inman News 3:30 p.m. – 4:15 p.m. The Housing Debate: Bull vs. Bear Westside 3&4, Level 5Where is the housing market headed? More doom? Stability? Or modest recovery? Join this lively debate between housing bulls and bears who present differing views of housing’s future. Moderator: Andrew Ross Sorkin, Assistant Editor, Business & Finance, Chief Mergers and Acquisitions Reporter, The New York Times Panelists: Dottie Herman, President & CEO, Prudential Douglas Elliman Barry Ritholtz, Chief Market Strategist, Ritholtz Research; CEO & Director of Equity Research, Fusion IQ Noah Rosenblatt, Founder, UrbanDigs.com/Licensed RE Salesperson, Citi Habitats Professor Nouriel Roubini, Co-Founder & Chairman of RGE Monitor; Professor of Economics, New York University’s Stern School of Business 22 Sponsored by: PROGRAM GUIDE January 9–11, 2008 Main Conference Program W e d n e s d ay, J a n u a r y 9 4:15 p.m. – 5:00 p.m. 25 Things You Must Do to Web 2.0 Your Company Westside 3 & 4, Level 5While slowing markets present a prime time to return to sales and customer service basics, today’s home buyers and sellers expect a modern approach. Join a panel of experts who discuss ways traditional brokerages can add interactive and engaging online techniques without sacrificing tried-and-true traditional company values. Moderator: Bradley Inman, Publisher, Inman News Panelists: Kevin Boer, Founder, 3 Oceans Real Estate Blog Sherry Chris, President and CEO, Better Homes and Gardens Real Estate Marc Davison, Partner, 1000Watt Consulting Don Lawby, President, Century 21 Canada Charlie Young, Chief Operating Officer, Coldwell Banker Real Estate 5:00 p.m. – 6:00 p.m. Cocktails@Connect Westside 1 & 2, Level 5Wrap up the first day with free cocktails and time with colleagues and the industry elite at this informal gathering on the exhibit floor. Bring plenty of business cards and spend time socializing as you wind down or gear up for the night! Sponsored by: T h u r s d ay, J a n u a r y 1 0 MAIN CONFERENCE 8:30 a.m. – 9:15 a.m. Online Real Estate as Media Enterprise Westside 3 & 4, Level 5New and old online real estate companies in recent years have approached the business as media enterprises, using content and advertising as a business model. What is the outlook for these companies? Can real estate content really work to fetch enough advertising dollars to feed a media enterprise? Moderator: Bradley Inman, Publisher, Inman News Panelists: Simon Baker, CEO & Managing Director, REA Group Thomas Evans, President & CEO, Bankrate, Inc. Pete Flint, Co-Founder & CEO, Trulia Lloyd Frink, President, Zillow Vikki Neil, Vice President, Real Estate, Scripps Networks Interactive InmanNews REAL ESTATE CONNECT NYC 2008 23 T h u r s d ay, J a n u a r y 1 0 9:15 a.m. – 10:00 a.m. Connect Duet Westside 3 & 4, Level 5Join the Founder of craigslist and the New York Times’ Sr. VP of Digital Operations as they offer insights on the future of the Internet, marketing and the real estate business. Moderated by Bradley Inman. Craig Newmark, customer service rep & founder, craigslist.org Martin Nisenholtz, Sr. VP, Digital Operations, The New York Times Company 10:00 a.m. – 10:45 a.m. Keynote Address – Why People Believe Weird Things Westside 3 & 4, Level 5The world is filled with myths, urban legends, cults and other weird things. Do you know what fuels these ideas and how these same behaviors play into irrational beliefs about money? Find out why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. Dr. Michael Shermer, Founding Publisher, Skeptic Magazine & Executive Director, Skeptics Society 10:45 a.m. – 11:15 a.m. What Went Wrong in the Housing Market and What Can We Do to Fix It? Westside 3 & 4, Level 52007 has thrown the housing market into a tailspin thanks in part to the collapse of the subprime market, tightening credit availability and lower prices. What went wrong in this market? How did we get here and how do we successfully navigate our way out? Join a top professor from Dartmouth as we unravel the mess. John H. Vogel Jr., Permanent Adjunct Professor, Tuck School of Business at Dartmouth 11:15 a.m. – 12:00 p.m. Connect Duet Westside 3 & 4, Level 5Listen to the head of The Corcoran Group and the Founder and Publisher of Curbed.com as they expound on the top trends in real estate and technology. Moderator Bradley Inman adds his perspective to the discourse as well. Pamela Liebman, President & CEO, The Corcoran Group Lockhart Steele, Founder & Publisher, Curbed.com 12:00 p.m. – 6:00 p.m. Exhibit Hall Open Westside 1 & 2, Level 5 24 PROGRAM GUIDE January 9–11, 2008 Main Conference Program T h u r s d ay, J a n u a r y 1 0 SPONSORED INTENSIVES 12:00 p.m. – 1:00 p.m. Real Estate Digitalis: TV, Internet and Real Estate—What it Means for Consumers Wilder Room, Level 4 Information is the currency of the knowledge economy, and video is the face of the digital age. How does access to data and the explosion of video affect real estate? Sponsored by: 12:00 p.m. – 1:00 p.m. Innovate to Grow your Business Odets Room, Level 4See how you can leverage the latest innovations in mapping, imagery, and tools to address key business challenges and drive the transactions that will grow your business. Sponsored by: MEET THE LEADERS 12:30 p.m. – 2:00 p.m. Meet the Leaders Westside 1 & 2, 5th Floor LobbyChat one on one with the industry leaders of technology and real estate, and get up close and personal with the best and brightest in the business! Some of the confirmed leaders include: Simon Baker, CEO & Managing Director, REA Group Sherry Chris, President & CEO, Better Homes and Gardens Real Estate Thomas Evans, President & CEO, Bankrate, Inc. Pete Flint, Co-Founder & CEO, Trulia Dottie Herman, President & CEO, Prudential Douglas Elliman Mark Lesswing, Sr. Vice President & Chief Technology Officer, National Association of REALTORS David Michonski, Chief Executive Officer, Coldwell Banker Hunt Kennedy Vikki Neil, Vice President, Real Estate, Scripps Networks Interactive Craig Newmark, customer service rep & founder, craigslist.org Sam Sebastian, Director, Classifieds and Local, Google, Inc. InmanNews REAL ESTATE CONNECT NYC 2008 25 T h u r s d ay, J a n u a r y 1 0 12:30 p.m. – 2:00 p.m. Meet the Leaders (cont’d) Dr. Michael Shermer, Founding Publisher, Skeptic Magazine & Executive Director, Skeptics Society Lockhart Steele, Founder & Publisher, Curbed.com Jorrit Van der Meulen, Vice President of Partner Relations, Zillow.com Michael Yang, General Manager, Yahoo! Real Estate I N N O VAT I O N T R A C K S Get serious about the issues that are important to your company and your future. Meet the experts who are delivering new products, new business models and new ideas. Navigating a Difficult Market 2:00 p.m. – 2:45 p.m. Wilder Room, Level 4 Working With Foreclosures Moderator: Ilyce Glink, President, ThinkGlink, Inc., Syndicated Columnist Panelists: Rupi Rupwani, Owner/Broker, Rupwani Associates; Director, Connecticut MLS Rick Sharga, Vice President of Marketing, RealtyTrac Ryan Slack, Chief Executive Officer, PropertyShark.com Sponsored by: 3:00 p.m. – 3:45 p.m. Wilder Room, Level 4 Getting Financing in a Tough Market Moderator: Ilyce Glink, President, ThinkGlink, Inc., Syndicated Columnist Panelists: Dan Green, Chief Blogging Officer, Bring the Blog Marc Helm, Chief Operating Officer, Reverse Mortgage Solutions, Inc. Mark Lefanowicz, President, E-LOAN Patrick F. Stone, Chairman, The Stone Group 26 PROGRAM GUIDE January 9–11, 2008 Main Conference Program T h u r s d ay, J a n u a r y 1 0 4:00 p.m. – 4:45 p.m. Wilder Room, Level 4 Finding Buyers When There are None Moderator: Ilyce Glink, President, ThinkGlink, Inc., Syndicated Columnist Panelists: Frank Breithaupt, VP of Marketing, Affiliates and Operations, Homescape Glenn Houck, Co-Founder, LeadQual LLC Alison Rogers, Author & Inman News Columnist Steve Sorti, Senior Vice President of Marketing, Fox & Roach/Trident Sponsored by: The Future of MLS 2:00 p.m. – 2:45 p.m. Public-Facing Web sites: Good or Bad? O’Neill Room, Level 4 Moderator: Ken Jenny, CEO & Managing Director, tranCen.com, Inc. Panelists: Bob Hale, President & CEO, Houston Association of Realtors Cameron Paine, Chief Executive Officer, Connecticut Multiple Listing Service, Inc. Anne St. Dennis, Manager, Industry Relations, Strategic Communications & Legal Affairs, Greater Montreal Real Estate Board Michael Wurzer, President & CEO, FBS Data Systems 3:00 p.m. – 3:45 p.m. Consolidation and Data Sharing Moderator: Mark Lesswing, Sr. Vice President & Chief Technology Officer, National Association of REALTORS Panelists: Martin Carpenter, Broker, RE/MAX Realty Plus; Chairperson, MLS PAG David Charron, President & CEO, MRIS, Inc. Robert Eychner, President, Eychner Associates; 2007 President, Manhattan MLS Greg Robertson, Executive Vice President, Sales & Marketing, eNeighborhoods 4:00 p.m. – 4:45 p.m. O’Neill Room, Level 4 Offer of Compensation: MLS Role Reconsidered Moderator: Ken Jenny, CEO & Managing Director, tranCen.com, Inc. Panelists: Jeffrey Bastress, President, Startpoint Realty Saul Klein, President & CEO, InternetCrusade Brian N. Larson, Attorney at Law; President of Larson/Sobotka Business Advisors, LLC O’Neill Room, Level 4 InmanNews REAL ESTATE CONNECT NYC 2008 27 T h u r s d ay, J a n u a r y 1 0 New Technology 2:00 p.m. – 2:45 p.m. Ziegfield Room, Level 4 Social Networking: New Ways to Participate and Prosper Moderator: Marc Davison, Partner, 1000Watt Consulting Panelists: Matthew Goldstein, Chief Operating Officer, LifeAt Matt Heaton, Chief Executive Officer, ActiveRain Corey Leong, Founder & President, Real Estate Metaverse Association Brian Wilson, Founder, Zolve Sponsored by: 3:00 p.m. – 3:45 p.m. Productivity Tools: Gain a Lasting Edge Moderator: Jessica Swesey, Vice President Content, Inman News Ziegfield Room, Level 4 Panelists: Walt Clark, Sr. Vice President, Transaction Management Solutions, Fidelity National Real Estate Solutions Hector Gavilla, President, DiamondHomeVideos.com Dave Marron, Chief Executive Officer, SphereBuilder, LLC Marilyn Wilson, Founding Partner, WAV Group 4:00 p.m. – 4:45 p.m. Ziegfield Room, Level 4 Blogging: A Fresh Take on Client Prospecting Moderator: Joel Burslem, Social Media Manager, Inman News Panelists: Jonathan Butler, Founder, Brownstoner Media, LLC Jim Duncan, Realtor/Real Estate Consultant, Real Central VA Pat Kitano, Managing Principal, Domus Consulting Group Frances Flynn Thorsen, Managing Editor, RealTown.com Winning in Today’s Rental Market 2:00 p.m. – 2:45 p.m. Marketing Your Rental Properties Online Moderator: David Cardwell, VP of Capital Markets & Technology, National Multi Housing Council Panelists: Kate Good, Marketing Solutions Expert, KateGood.com John Sherrod, Director of SEO/Emerging Technologies, Rentals.com Lori Snider, Principal, Creativity for Rent Becca Wilson, President, Spherexx.com Odets Room, Level 4 28 PROGRAM GUIDE January 9–11, 2008 Main Conference Program T h u r s d ay, J a n u a r y 1 0 3:00 p.m. – 3:45 p.m. Rental Portals Moderator: David Cardwell, VP of Capital Markets & Technology, National Multi Housing Council Panelists: Chris Brown, Vice President Product Development, Apartments.com Matt Corgan, Director of Technology, HotPads Rob Massey, Jr., CPM, Founder of RentalHouses.com & Vice President of Industry Development, Rentals.com Laurence Rosenberg, President, Rent-Direct.com Sponsored by: 4:00 p.m. – 4:45 p.m. Converting Leads to Leases Moderator: David Cardwell, VP of Capital Markets & Technology, National Multi Housing Council Odets Room, Level 4 Odets Room, Level 4 Panelists: Joleen Brannigan, Chief Operating Officer, Grace Hill Michael Fortinberry, President, CrossFire Sales & Marketing Systems Lisa Trosien, President, ApartmentExpert.com Jon Tull, President, Lead2Lease F r i d ay, J a n u a r y 1 1 9:00 a.m. – 9:45 a.m. NYC: Where Real Estate Meets Wall Street Westside 3 & 4, Level 5The New York City real estate market has a special relationship with Wall Street, where big bonuses can mean big luxury apartments. But Wall Street is also moving forward with many new investment products that may change the course of property valuation and hedging forever. How is Wall Street doing with these products, and will the New York market benefit? Moderator: Bradley Inman, Publisher, Inman News Panelists: Matthew Haines, Founder & Chairman, PropertyShark.com Jonathan Miller, EVP, Director of Research, Radar Logic Inc., Co-Founder, Miller Samuel Stan Ponte, President, Previews Marketing Division, Coldwell Banker Hunt Kennedy Michael Santoli, Associate Editor, Barron’s, Dow Jones & Company Steve Spinola, President, Real Estate Board of New York InmanNews REAL ESTATE CONNECT NYC 2008 29 F r i d ay, J a n u a r y 1 1 9:45 a.m. – 10:30 a.m. Housing Outlook: Reading the Tea Leaves for 2008 Westside 3 & 4, Level 52007 brought tough times for many housing markets, but what’s in store for 2008? Will the credit squeeze loosen or grow tighter? Noted economists and analysts provide a forecast of what the numbers reveal moving forward. Moderator: Bradley Inman, Publisher, Inman News Panelists: Dr. Mark Fleming, Chief Economist, First American CoreLogic Tom Kunz, President & CEO, Century 21 Real Estate LLC David Michonski, Chief Executive Officer, Coldwell Banker Hunt Kennedy Carter Murdoch, Senior Vice President, Bank of America 10:30 a.m. – 11:15 a.m. Technology Opportunities for Tomorrow Westside 3 & 4, Level 5The real estate industry has seen a slew of new technologies and online services in the last year, but what’s the next big opportunity? Lead generation, blogging and property marketing are fast changing, making it hard to keep up. This panel of experts will discuss where investment dollars are well spent in 2008, what every serious professional needs to look at and what to avoid. Moderator: Bradley Inman, Publisher, Inman News Panelists: Wendy Forsythe, Vice President Broker Services & Product Development, Better Homes and Gardens Real Estate Marty Frame, Chief Information Officer, Fidelity National Real Estate Solutions Mark Lesswing, Sr. Vice President & Chief Technology Officer, National Association of REALTORS Kaira Sturdivant Rouda, President, Real Living Michael Yang, General Manager, Yahoo! Real Estate 11:15 a.m. – 11:30 a.m. Westside 3 & 4, Level 5 What Did We Learn? Bradley Inman, Publisher, Inman News Joel Burslem, Social Media Manager, Inman News Jessica Swesey, Vice President Content, Inman News 11:30 a.m. Program Ends 30 PROGRAM GUIDE January 9–11, 2008 Exhibitor Floor Plan WESTSIDE 1 & 2 – LEVEL 5 EX H I B I T O R LI S T America’s Best Real Estate Education Corporation D-22 Basik LLC 203 Century 21 Canada Limited Partnership 314 Dominion Enterprises 202 Eppraisal.com, Inc D-24 EquityKey, LLC 102 ESRI D-12 FortiusOne D-10 FrontDoor.com 106 Fujitsu Computer Products of America 103 HomeFeedback.com 217 Homeperks.com D-20 Inman News 100 Imprev, Inc. 301 LeadQual D-33 Luxury Property D-21 MANAR 105 MapQuest D-31 Microsoft Virtual Earth 207 MIXPO D-28 Mortgagebot 312 Multimap 317 Obeo 305 OnBoard 204 PlanetRE D-27 RealEspace.com D-26 Real Pro Systems 212 RealSeekr 213 RealtyTrac 215 Rentals.com 104 RGE Monitor 205 Stewart 307 The New York Times 302 Touchbase Doorman 309 VisiStat, Inc 311 VoicePad 313 WolfNet Technologies D-30 Zillow D-29 ZIPVO.com 306 InmanNews REAL ESTATE CONNECT NYC 2008 31 MARRIOTT MARQUIS – LEVEL 4 32 PROGRAM GUIDE January 9–11, 2008 Hotel Floor Plans MARRIOTT MARQUIS – LEVEL 5 InmanNews REAL ESTATE CONNECT NYC 2008 33 MARRIOTT MARQUIS – LEVEL 7 Connect SpotIt NYC Where to Go, Where to Meet, Where to Eat Go to www.SpotItNYC.com to discover the best restaurants, bars, meeting places and tourist attractions based on the picks of local New Yorkers and industry professionals! Visit booth #204 or go to www.SpotItNYC.com Brought to you by: 34 PROGRAM GUIDE January 9–11, 2008 Featured Speakers Real Estate Connect provides the highest quality content and speakers to create an unparalleled learning and interactive experience. Speakers include prominent executives, entrepreneurs and innovators from real estate, mortgage, finance and technology’s leading companies. In addition, you’ll find the celebrated and controversial, including key journalists, authors, influential bloggers, and visionaries who track industry trends. For complete speaker biographies, please visit the InmanWiki at www.InmanWiki.com Rudy Bachraty Co-Founder, Sellsius Founder, Kiosk Realty Kris Berg Broker Associate Prudential California Realty Brian Brady Managing Director Worldwide Credit Corporation Simon Baker CEO & Managing Director REA Group Teresa Boardman Realtor/Broker Keller Williams Integrity Realty Joleen Brannigan Chief Operating Officer Grace Hill Jeffrey Bastress President Startpoint Realty Kevin Boer Founder 3 Oceans Real Estate Blog Frank Breithaupt VP of Marketing, Affiliates and Operations, Homescape InmanNews REAL ESTATE CONNECT NYC 2008 35 Chris Brown VP, Product Development Apartments.com Martin Carpenter Broker, RE/MAX Realty Plus Chairperson, MLS PAG Walt Clark Sr. VP, Transaction Management Solutions Fidelity National Real Estate Solutions Joel Burslem Social Media Manager Inman News David Charron President & CEO MRIS, Inc. Renwick Congdon Chief Executive Officer IMPREV Jonathan Butler Founder Brownstoner Media, LLC Shari Chase CEO, President & Founder Chase International Jeff Corbett Author The XBroker Blog David Cardwell VP of Capital Markets & Technology National Multi Housing Council Sherry Chris President & CEO Better Homes and Gardens Real Estate Matt Corgan Director of Technology HotPads 36 PROGRAM GUIDE January 9–11, 2008 Featured Speakers Marc Davison Partner 1000Watt Consulting Robert Eychner President, Eychner Associates 2007 President, Manhattan MLS Wendy Forsythe VP, Broker Services & Product Development, Better Homes & Gardens Real Estate Jason Doyle Division Vice President Homes.com Richard Ferrari Senior Vice President Prudential Douglas Elliman Michael Fortinberry President CrossFire Sales & Marketing Systems Jim Duncan Realtor/Real Estate Consultant Real Central VA Dr. Mark Fleming Chief Economist First American CoreLogic Marty Frame Chief Information Officer Fidelity National Real Estate Solutions Pete Flint Co-Founder & CEO Trulia Lloyd Frink President Zillow No photo available Thomas Evans President & CEO Bankrate, Inc. InmanNews REAL ESTATE CONNECT NYC 2008 37 Hector Gavilla President DiamondHomeVideos.com Kate Good Marketing Solutions Expert KateGood.com Matt Heaton Chief Executive Officer ActiveRain Jamie Glenn Vice President, Product Management Trulia Dan Green Chief Blogging Officer Bring the Blog Douglas Heddings Senior Vice President Prudential Douglas Elliman Ilyce Glink President, ThinkGlink, Inc. Syndicated Columnist Matthew Haines Founder & Chairman PropertyShark.com Marc Helm Chief Operating Officer Reverse Mortgage Solutions, Inc. Matthew Goldstein Chief Operating Officer LifeAt Bob Hale President & CEO Houston Association of Realtors Dottie Herman President & CEO Prudential Douglas Elliman 38 PROGRAM GUIDE January 9–11, 2008 Featured Speakers Erik Hersman Principal Zungu LLC Kenneth Jenny CEO & Managing Director tranCen.com, Inc. Tom Kunz President & CEO Century 21 Real Estate LLC Edward Herson Vice President Halstead Property, LLC Pat Kitano Managing Principal Domus Consulting Group Brendon Kraham National Sales Manager Classifieds Google Glenn Houck Co-Founder LeadQual LLC Rachel Natalie Klein Founder IntoTheBox.tv Brian N. Larson Attorney at Law; President Larson/Sobotka Business Advisors, LLC Bradley Inman Publisher Inman News Saul Klein President & CEO InternetCrusade Don Lawby President Century 21 Canada InmanNews REAL ESTATE CONNECT NYC 2008 39 Mark Lefanowicz President E-LOAN Dustin Luther Founder 4realz.net Consulting David Michonski Chief Executive Officer Coldwell Banker Hunt Kennedy Corey Leong Founder & President Real Estate Metaverse Association Dave Marron Chief Executive Officer SphereBuilder, LLC Jonathan Miller EVP, Director of Research, Radar Logic Inc.; Co-Founder, Miller Samuel Mark Lesswing Sr. VP & Chief Technology Officer National Association of REALTORS Rob Massey, Jr., CPM Founder, RentalHouses.com; VP of Industry Development,Rentals.com Alex Montalenti Co-Founder & CMO SubmitYourListings.com Pamela Liebman President & CEO The Corcoran Group Drew Meyers Community Relations Specialist Zillow.com Heidi Mueller Broker Associate Prudential California Realty 40 PROGRAM GUIDE January 9–11, 2008 Featured Speakers Oliver Muoto Co-Founder & Vice President Business Development, vFlyer Reggie Nicolay Regional Technology Director, Fidelity National; Author, “MyTechOpinion” Mike Price President MLBroadcast Carter Murdoch Senior Vice President Bank of America Martin Nisenholtz Sr. Vice President, Digital Operations The New York Times Company John Reinhardt President & CEO Fillmore Real Estate Vikki Neil Vice President, Real Estate Scripps Networks Interactive Cameron Paine Chief Executive Officer Connecticut MLS, Inc. Barry Ritholtz Chief Mkt. Strategist, Ritholtz Research; CEO & Dir. of Equity Research, Fusion IQ Craig Newmark customer service rep & founder craigslist.org Stan Ponte President, Previews Marketing Division Coldwell Banker Hunt Kennedy Greg Robertson Executive Vice President, Sales & Marketing, eNeighborhoods InmanNews REAL ESTATE CONNECT NYC 2008 41 Alison Rogers Author & Columnist Inman News Brian Rothenberg Product Manager Yahoo! Real Estate Sam Sebastian Director, Classifieds and Local Google, Inc. Noah Rosenblatt Founder, UrbanDigs.com Licensed RE Salesperson, Citi-Habitats Professor Nouriel Roubini Co-Founder & Chairman of RGE Monitor; Professor of Economics, NYU Stern School of Business Rick Sharga Vice President of Marketing RealtyTrac Laurence Rosenberg President Rent-Direct.com Kaira Sturdivant Rouda President Real Living Dr. Michael Shermer Founding Publisher, Skeptic Magazine & Executive Director, Skeptics Society Dan Rothamel Realtor, Strong Team REALTORS Blogger, RealEstateZebra.com Michael Santoli Associate Editor Barron’s, Dow Jones & Company John Sherrod Director of SEO, Emerging Technologies Rentals.com 42 PROGRAM GUIDE January 9–11, 2008 Featured Speakers Ryan Slack Chief Executive Officer PropertyShark.com Steve Spinola President Real Estate Board of New York Christian Sterner CEO & Founder Wellcomemat Lori Snider Principal Creativity for Rent Celeste Starchild Vice President Broker Sales, ListHub: Broker Division of Threewide Patrick F. Stone Chairman The Stone Group Andrew Ross Sorkin Assistant Editor, Business & Finance, Chief Mergers & Acquisitions Reporter, The New York Times Anne St. Dennis Manager, Industry Relations, Strategic Communications & Legal Affairs Greater Montreal Real Estate Board Jessica Swesey Vice President of Content Inman News Steve Sorti Senior Vice President of Marketing Fox & Roach/Trident Lockhart Steele Founder & Publisher Curbed.com Jay Thompson Designated Broker Thompson’s Realty InmanNews REAL ESTATE CONNECT NYC 2008 43 Frances Flynn Thorsen Managing Editor RealTown.com Jeff Turner President RealEstateShows.com Marilyn Wilson Founding Partner WAV Group Greg Tracy Founder/Realtor Blueroof.com John H. Vogel Jr. Permanent Adjunct Professor Tuck School of Business at Dartmouth Michael Wurzer President & CEO FBS Data Systems Lisa Trosien President ApartmentExpert.com Becca Wilson President Spherexx.com Michael Yang General Manager Yahoo! Real Estate Jon Tull President Lead2Lease Brian Wilson Founder Zolve Charlie Young Chief Operating Officer Coldwell Banker Real Estate 44 PROGRAM GUIDE January 9–11, 2008 Google offers tools that are perfect for real estate professionals. Some are even on the house. Google BaseTM is a free service that lets you make your listings easier for home-buyers and real estate agents to find when they look for properties via Google. When they are ready to inspect a property, show them how to get there and what the neighborhood is like with Google MapsTM and Google Earth.TM To make sure real estate customers find your local brokers and agents, upload office locations to Google’s Local Business Center. And Google AdWordsTM helps you effectively and efficiently find prospective buyers and sellers. AdWords provides targeted advertising you only pay forwhen a prospect clicks on your ad to visit your website. In other words, you only pay when your advertising works. Visit www.google.com/realestatetools for a full overview of Google’s solutions for real estate professionals. © Copyright 2007. Google and the Google logo are trademarks of Google Inc. Innovating Solutions Introducing Village Maker TM Real Pro Systems is proud to announce the first online social networking solution designed specifically for real estate agents and their clients. Build relationships, build your network, build referrals... Let us show you the future at booth 212. Real Pro Systems, LLC, 1400 Executive Parkway, Suite 460, Eugene, Oregon 97401, Ph 541-686-0015 www.RealProSystems.com/extraordinary gary-Dec Ad.indd 1 12/6/2007 3:54:01 PM Inman Ad2 11/26/07 1:17 PM Page 1 NYSAR... NYSAR... NYSAR... Supporting New York’s® REALTORS The New York State Association of REALTORS® is here to help REALTORS® be more successful—whether it’s advocating for legislation, offering vital resources and industry information, or assisting with professional standards hearings and dispute resolution. New York State Association of REALTORS®, Inc. Inman_NY_Ad_120407_FF_OL.indd 1 Secures and protects the interests of the real estate industry at the state capitol For more information: Provides industry education including professional designations and online CE Call 518.463.0300 Offers resources to help industry professionals comply with today’s legal and regulatory requirements Visit nysar.com E-mail [email protected] Provides access to industry expertise through exclusive publications and online news Sponsors Triple Play which is the largest REALTOR® event of its kind in the U.S.. 12/4/07 4:47:54 PM What do you do with 3 million vacant homes that won’t sell? Rent Them! Post them on Rentals.com! 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Visit Booth #100 and find out. 9OUHAVEUSED0ROPERTY3HARKCOMx)SNTITTIMETOGIVE YOURSELFTHEADVANTAGEOFAPROFESSIONALSUBSCRIPTION 5SE$ISCOUNT#ODEh!#.9vFOR OFFANYSUBSCRIPTION%XPIRES 6ISITWWW0ROPERTY3HARKCOMORCALL 0ROPERTY3HARKCOM2EAL%STATE$ATAFOR0ROFESSIONALS 2EPORTS\#OMPARABLES\-APS\&ORECLOSURES\0HOTOS\/WNER0HONE.UMBERS • AgentOffice® – Powerful productivity tools to manage contacts and stay on top of your busy schedule. • Cyberhomes™ – Expert tools and in-depth analysis to help you connect with qualified customers online. • DPN – Integrated financial management solutions to reduce costs and increase efficiency. • Fidelity National University – Convenient online training solutions that give real estate professionals the competitive edge they need to succeed. Fidelity National Real Estate Solutions® The powerful solutions you need, from the leader in real estate services. As the industry’s leading provider of innovative services, technology and information solutions, Fidelity National Real Estate Solutions (FNRES) helps real estate professionals like you stand out from the competition by providing the customized services and solutions you need to grow your business and succeed. Whether you’re an agent, broker or MLS executive, FNRES offers the tools you need to attain maximum efficiency and effectiveness, and take your business to the next level. • GoApply – Online financial matchmaker connects motivated consumers looking for mortgages with lending professionals that can offer the products to fit that consumer’s needs. • LAMPS™ – Internet-based membership management system for REALTOR® Associations. • Paragon™ 4 MLS – Flexible online MLS solutions for agents, brokers and MLS administrators. • rDesk Web Solutions™ – A powerful suite of Web-based solutions with the tools you need to prospect, serve customers and close deals. • TransactionPoint® – Real-time, 24/7 transaction management via your own secure, branded Web site. 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Thank You to Our Sponsors T H A N K YO U T O O U R P L AT I N U M - L E V E L S P O N S O R S Bringing local information to life InmanNews REAL ESTATE CONNECT NYC 2008 51 T H A N K YO U T O O U R G O L D - L E V E L S P O N S O R S ® 52 PROGRAM GUIDE January 9–11, 2008 Thank You to Our Sponsors T H A N K YO U T O O U R S I LV E R - L E V E L S P O N S O R S real T H A N K YO U T O O U R B R O N Z E - L E V E L S P O N S O R S AMERICAS BEST FortiusOne Mixpo eppraisal.com HomePerks.com planetRE ESRI LeadQual, LLC RealEspace® LuxuryProperty.com InmanNews REAL ESTATE CONNECT NYC 2008 53 Bullish. Bearish. To make critical investment decisions, you need all sides of the story – and you’ll find them at RGE Monitor. Led by economist Nouriel Roubini, our analysts define the key issues, then glean the most significant insights from thousands of sources for your review. So you can quickly get up to date – and stay ahead of the curve. Visit RGEMonitor.com or call 212.645.0010 for a free trial today. Grow your Real Estate Business with the MapQuest® Platform Add advanced mapping solutions and stand out in a highly competitive real estate market. Accelerate sales by customizing your website to: Connect buyers and sellers with your agents Simplify property searches Help agents show more properties in less time Maximize client satisfaction and drive referrals Learn how we can help your business by contacting us today at [email protected] or 888.627.7837. www.mapquest.com/businesssolutions Visit our booth #D31 for a demo! © 2007 MapQuest, Inc. All rights reserved. MapQuest and MapQuest.com are trademarks and/or registered trademarks of MapQuest, Inc. CRT Ad 12.06 12/6/06 3:00 PM Page 1 REAL ESTATE AND TECHNOLOGY I N S I G H T, R E S E A R C H , O P E N S O U R C E A P P S NAR’s Center for REALTOR® Technology provides technology leadership, guidance and assistance for the real estate industry. CRT makes available informed industry insight, research and open-source applications through its mission of implementation, advocacy and information. CENTER FOR REALTOR® TECHNOLOGY PROMOTING EFFECTIVE TECHNOLOGY FOR REALTORS® B R O W S E WWW.REALTOR.ORG/CRT B L O G HTTP://BLOG.REALTORS.ORG/CRT E - M A I L [email protected] C A L L 1.312.329.8646 Real Estate Connect San Francisco 2008 The Palace Hotel •San Francisco • July 23–25, 2008 Attendee Registration Special–Just $299! To thank you for attending Real Estate Connect NYC, Inman News would like to offer you a special discount on registration for this summer’s Real Estate Connect San Francisco. Register today for just $299 and save up to $480. Or register for the conference package (includes one pre-conference workshop) for just $398. But hurry – this attendee special only runs through January 18th. Visit the Registration Desk to sign up today! Questions? Visit us in booth #100. www.RealEstateConnect.com Real Estate Connect NYC 2008 Sponsor Descriptions AMERICAS BEST: AMERICAS BEST is one of the nation’s leading providers of Prelicense, Post License and Continuing Education content-rich, interactive online courses for the real estate and property management professions. Secondary providers of AMERICAS BEST courses include proprietary schools, colleges and associations. All courses meet the high standards of ARELLO certification. ApartmentRatings.com: ApartmentRatings.com, a division of Internet Brands, Inc. is the leading community of apartment renters in the United States, featuring more than 575,000 reviews and ratings. Managers/owners can respond to reviews, upload photos, post move-in specials and link to their Web site with the Manager Center: http://www. apartmentratings.com/rate?a=mrt-imTheManager. Bank of America: Bank of America Realtor-Builder Mortgage Services Group is dedicated to developing successful relationships with Real Estate and Homebuilder companies at the local level. By combining resources and providing local expertise, Bank of America looks to provide real estate and homebuilder companies the services and financial solutions needed to grow their business. Basik Systems: Basik Systems is a leader in digital marketing for the real estate industry. Our clients are among the most prominent Developers, Marketers, and Realtors in the country. We believe that simple solutions work better, and this philosophy drives all our offerings—Property Web sites, Lead Management, Sales Kiosks, Email Marketing, and Online Advertising. BrokersNYC: Since 1995, BrokersNYC has been providing essential real estate services including listing data management, Web development and marketing solutions to Manhattan brokers. Most important is BrokersNYC’s commitment to total customer care. CAR: Leading the way...® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 185,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles. InmanNews REAL ESTATE CONNECT NYC 2008 57 The Center for REALTOR® Technology: The Center for REALTOR® Technology provides technology leadership, guidance and assistance for the real estate industry. CRT makes available informed industry insight, research and open-source applications through its mission of implementation, advocacy and information. Century 21 Canada LP: CENTURY 21 Canada LP is a real estate franchisor that provides comprehensive training, management, administrative and marketing support in Canada. The recently launched www.century21.ca links to 6,000+ company and sales representative Web sites featuring the most technologically advanced map-based search functionality for properties and directory data available today. Curbed.com: Curbed.com publishes blogs about real estate and neighborhoods in NYC, LA, San Francisco, & Chicago. Editors in each city create new content daily, abetted by a deluge of reader tips and comments. Curbed’s sites are known for a unique, offbeat editorial voice, expert aggregation, original photography, and intimate (often intense) reader interaction. Dominion Enterprises: Dominion Enterprises is a leading media and information company that includes businesses focused on serving real estate professionals with best-inclass marketing and technology solutions. The company operates Agent Advantage, Advanced Access, eNeighborhoods, eProspecting, Harmon Homes, Homes.com, Katabat and Number1Expert. For more information, visit www.dominionenterprises.com. eppraisal.com: eppraisal.com is a free service that allows anyone to quickly and easily take the first step in buying, selling, or refinancing a home by providing instant access to property valuations, real estate professionals and additional services. EquityKey: EquityKey gives seniors the opportunity to receive debt-free cash in exchange for a percentage of the future appreciation of the property. Unlike a reverse mortgage, there is no debt, no interest and no monthly payments. Find out how your agents can earn a commission without selling a home! ESRI: With annual sales of more than $660 million, ESRI remains the world leader in the geographic information system (GIS) software industry. Our business involves the development and support of GIS software for all types of organizations—from the one-person office to multinational corporations to innovative Internet GIS solutions. www.esri.com. 58 PROGRAM GUIDE January 9–11, 2008 Sponsor Descriptions Fidelity National Real Estate Solutions: Fidelity National Real Estate Solutions provides complete, integrated solutions that streamline and enhance the entire real estate transaction, from lead generation to close. FNRES empowers MLS associations, brokers and agents alike by providing them with the technology, products and services they need to improve productivity, reduce risk, enhance the consumer experience and create customers for life. FortiusOne: FortiusOne provides next-generation Intelligent Mapping Solutions that make the World’s geographic data accessible to everyone for learning, decision making, and problem solving. FortiusOne is leading the way toward the next generation of the Web with breakthrough SmartWeb technologies that offer unprecedented access to data, easy remixing of data for specific needs, and rich information visualization to grow collective knowledge. www.fortiusone.com FrontDoor.com: FrontDoor.com is the brand new real estate listings Web site powered by HGTV: Home & Garden Television. Launched in November 2007, FrontDoor’s unique approach combines more than 1.3 million national listings (adding more daily) with exclusive original buying/selling/finance guides and video content from HGTV’s library of real estate shows. Fujitsu Computer Products of America, Inc.: Fujitsu Computer Products of America, Inc., is an established leader in the document imaging market, featuring state-of-the-art scanning solutions and services in the workgroup, departmental, and production-level scanner categories. Fujitsu offers the industry’s most comprehensive and competitive product offering. For more information about Fujitsu scanners call 800-626-4686 or visit: http://us.fujitsu.com/scanners Google: Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998, Google today is a top Web property in all major global markets, and the leading search engine for real estate searches. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. HomeFeedback™: HomeFeedback™ is a Web based feedback request service that automatically emails showing agents to request buyer feedback. Real estate offices use HomeFeedback™ to help their listing agents get seller’s feedback faster. See why industry leaders call HomeFeedback™ the #1 sales tool in a slow market. HomePerks.com: HomePerks.com is the first Real Estate Rewards network open to leading companies, consumers, and professionals. Participants give and receive Perks points which are redeemable towards over 10,000 name brand items from our online catalog. HomePerks empowers rewards solutions targeting both customers and professionals for cost-effective acquisition and long-term loyalty. InmanNews REAL ESTATE CONNECT NYC 2008 59 Homescape: Homescape provides local property listings and rich content to homebuyers and sellers nationwide, while delivering a suite of advertising solutions that offer choice and results that enable real estate professionals to grow their business. With over 3 million property listings, plus a network of 125 online newspaper partners, Homescape can help you find your dream home or promote your real estate business. Homescape is a division of Classified Ventures, LLC. Imprev: Imprev provides extraordinary agent marketing materials including virtual tours and multimedia, email, newsletters and campaigns, postcards, flyers, brochures, ecards and much more. Currently serving over 130,000 agents, Imprev provides Marketing Centers for franchises such as RE/MAX International and Royal LePage, regional brokerages such as Jenny Pruitt, Prudential Northwest and Prudential Georgia, as well as individual offices and agents. LeadQual, LLC: LeadQual, LLC, provides an Internet Lead Response and Qualification system that increases Real Estate and Mortgage Internet lead conversion. LeadQual’s patent-pending system provides instant live-person response to 100% of Internet leads, and live-transfers only the best leads to a Realtor or Loan Officer. LeadQual’s average response time on leads is less than 4 minutes from lead form submission. LuxuryPropery.com: LuxuryProperty.com features all types of global luxury properties, the professionals who sell them, and the destinations sophisticated buyers and sellers enjoy. Emphasizing international real estate and luxury videos, LuxuryProperty.com seeks to provide the most robust and comprehensive tool to search for and experience uppertier listings, and ultimately, to connect interested parties and facilitate closed transactions. MANAR: The Manhattan Association of Realtors® represents the interests of our members in issues affecting our industry and promotes the Realtor® Code of Ethics that directs our dealings with clients, consumers, and each other. Professional designations, leadership training, and education are available. In addition, you can increase the effectiveness of your listings through our Manhattan MLS and IDX systems! Visit us at Booth 105. MapQuest: MapQuest offers Internet, wireless and business solutions that help people find places. MapQuest is one of the most recognized and trusted brands on the Internet and is the leading consumer Web site for maps and directions, serving more than 45 million users in November 2006, according to comScore Media Metrix. MapQuest, Inc., a wholly owned subsidiary of AOL LLC, is based in Denver, Colorado. Microsoft® Virtual Earth: Microsoft ®Virtual Earth™ is an integrated set of services that combines unique bird’s eye views, hi-resolution aerial, and 3D imagery with best-of-breed mapping, customization, and search functionality. The Virtual Earth platform empowers organizations to build a precise view of their business and better connect with their users. Locate. Integrate. Innovate. www.microsoft.com/virtualearth 60 PROGRAM GUIDE January 9–11, 2008 Sponsor Descriptions Mixpo: Mixpo is a complete technology-enabled online video marketing solution designed exclusively to help businesses drive action through video. Mixpo’s all-in-one solution lets businesses produce cost effective VideoAds, generate views through video search engine optimization, drive action through direct response features built into the VideoAd player, and optimize their VideoAds over time. Mortgagebot®: Mortgagebot® leads the mortgage industry in online loan-origination technology with PowerSite®, the intelligent, consumer-direct loan-application solution that features award-winning ease of use. Now Mortgagebot introduces Mortgage Marvel®, the revolutionary mortgage-shopping Web site that enables borrowers to instantly compare accurate mortgage quotes from hundreds of lenders nationwide— without revealing any personal information. Multimap: Multimap is one of the world’s leading providers of online mapping and location-based services. We offer a full suite of mapping services including interactive maps, driving directions, location information, aerial photography and geo-spatial searches, multi-platform including via Internet, mobile and our highly-functional API. Our 1,200 global business customers include Foxtons, Spicer Haart, Hamptons International, Historic Properties, Savills and Connells The New York Times Company: The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. NYSAR: The New York State Association of REALTORS® is a not-for-profit trade association representing more than 66,000 of New York’s real estate professionals. NYSAR provides members with a variety of benefits including: effective legislative representation at the state capitol, CE courses and designation programs, online resources at NYSAR.com, exclusive discounts and a free legal hotline. Obeo: Obeo provides full-service immersive online content to real estate professionals, giving consumers an interactive experience like none other while shopping online for a home. Obeo empowers consumers to take emotional ownership of the property before ever visiting it through photos, drag-n-drop furniture, room remodeling virtual tools and much more. OnBoardLLC: OnBoard LLC transforms information on homes, communities, schools and people into powerful solutions that support informed decisions. Complex data is cleaned and packaged for smooth implementation and seamless integration. Experts in data aggregation, standardization, distribution and integration, OnBoard offers innovative Web tools, services and comprehensive local, regional and national information. InmanNews REAL ESTATE CONNECT NYC 2008 61 PAR: The Pennsylvania Association of REALTORS® (PAR) is a 34,500-member trade association that serves as the “voice for real estate” in the Commonwealth of Pennsylvania. A member organization of the National Association of REALTORS®, PAR comprises residential and commercial REALTORS®, who subscribe to a strict Code of Ethics and Standards of Practice. planetRE: planetRE provides industry’s first proven Web2.0-based brokerage platform for Front office, MLS Integration, CRM, IDX hosting, lead management, transaction management, risk/audits, financials/ERP and business analytics. The software offered as a scalable online service has no overhead and enables role based secure access from any laptop, desktop or hand held like a Blackberry® or iPhone®. PropertyShark.com: The PropertyShark.com Web site provides real estate professionals and investors with comprehensive property information, including owner name and phone number, building details, comparable sales, foreclosure listings, zoning, violations, maps, and photos. PropertyShark.com offers the transparency essential to evaluate real estate and make informed decisions. Free basic accounts are available at www.PropertyShark.com. RentDirectNewYork.com: RDNY.com is NYC's largest and most trusted No Broker Fee apartment listing service. Covering the NYC metropolitan area, our superior support, ease of use, extensive listings, and money back guarantees put us ahead of free online services. For New Yorkers, there is no easier, faster, or more cost effective way to find an apartment. RealEspace®: RealEspace is an online social utility marketplace for transparent real estate, mortgage and technology professionals to find and exchange knowledge, ideas, products, and services. RealEspace develops Web enabled, shareable applications for subsequent license and use by real estate and mortgage professionals. Real Pro Systems: Real Pro Systems provides online marketing solutions for leading real estate agents and lenders. We are proud to announce here the general availability of VillageMaker, the first social networking tool for building agent-client relationships. The company’s other offerings include agent Web sites, lead generation and incubation systems, Web marketing services and agent podcasts. For more information please visit www.realprosystems.com or call 541.686.0015. RealSeekR: RealSeekR is a real-time online social network and one-stop information exchange dedicated to real estate. This new communication portal invites consumers and professionals nationwide to interact, engage, share and personalize their real-world information online and discover more about local properties, places, people and communities through the direct experiences of others. 62 PROGRAM GUIDE January 9–11, 2008 Sponsor Descriptions Realtor.com®: REALTOR.com®, the official listing site of the National Association of REALTORS®, offers online marketing systems and innovative tools that enable offices, brokers and agents to leverage today’s most advanced methods for marketing, prospecting and brand building online. Visit the #1 real estate site today at www.realtor.com! RealtyTrac: With nearly 3 million unique monthly visitors, RealtyTrac’s online real estate marketplace features a nationwide database of foreclosure properties — defaults, auctions and bank repossessions — along with innovative technology solutions and practical educational resources to make buying, selling and evaluating real estate more convenient and profitable for all real estate consumers. REBNY: Real Estate Board of New York is the oldest real estate trade association in the nation. REBNY works on behalf of its members to promote public and industry policies and frequently speaks before government bodies. In addition, REBNY conducts various professional education programs and also undertakes a wide variety of research projects studying the current residential and commercial conditions within the city. Rentals.com: Rentals.com is a comprehensive Real Estate rental site, providing singleunit and vacation rental information to consumers. The site encompasses nearly 45,000 complete listings. Its network of sites also delivers listings not only to Rentals.com, but RentalHouses.com and a variety of third party sites. For more information visit www. rentals.com. RGE Monitor: RGE Monitor delivers deep financial and economic insights hidden in today’s overwhelming flow of information. Our experts use advanced tools to analyze thousands of sources, discover trends early and find the most critical writings on all sides. Get these fresh perspectives from our powerful site and stay ahead of the curve. ScheinMedia: ScheinMedia, publishes New York House magazine, residential real estate, construction, and green living in New York City and the Hudson Valley www.newyorkhousemagazine.com; New Jersey & Company www.njand.com,Central and Northern New Jersey business real estate; and www.MetroGreenBusiness.com, daily news service of green business issues for the Metro New York area. Stewart: Stewart delivers state-of-the-art real estate information solutions to the real estate, closing and mortgage industries. Stewart is a leading global provider of online transaction management and e-closing solutions, real estate information services, title insurance, escrow and closing services, title/escrow production systems, joint venture opportunities and lender services. For more information, visit www.stewart.com or e-mail [email protected]. InmanNews REAL ESTATE CONNECT NYC 2008 63 Touchbase® Doorman: Touchbase Doorman is the easiest, most secure, and least expensive way to secure your MLS® system and your members’ listings from unauthorized or inappropriate access. There is no key fob or token for members to carry around, voice identification is as secure as a fingerprint, and Touchbase Doorman is intelligent enough to let your trusted members through with no hassle. VisiStat: VisiStat is a powerful real-time visitor tracking service for business, marketing and sales ROI. Key features include ad campaign management, SEO and keyword analysis, detailed geographic maps and interactive visitor reports. Understand how people found you, which Web site referred them, their geographic location, and how they click through your Web site. VoicePad: VoicePad creates professional-grade, interactive, bilingual property presentations and mortgage financing information for your property inventory. Brokers and listing agents are provided the caller’s name, caller ID, media source, property address (if available), and language preference of each inquiry. Evolved call capture technology with no per-minute charges or recording required. Call 888-595-7347 or visit www. voicepad.com for more information. Wall Street Journal: RealEstateJournal.com, published by The Wall Street Journal, is the Web’s premier guide to buying, selling and investing in residential and commercial property. Content comes from the exceptional editorial resources of the Journal, WSJ. com, the RealEstateJournal.com editorial team and other key resources. It’s the perfect resource for anyone interested in real estate. WolfNet Technologies, LLC: WOLFNETSM provides innovative technology services to over 50,000 agents and brokers nationwide. Integrated à la carte offerings include WolfNet’s award winning mlsfinder.com IDX/VOW property search, MapTracksSM map-based property search, lead management/distribution/conversion with LeadManagerSM, brokerage Web sites, Intranets with more than 75 productivity and Web site management modules, custom application development, and general consulting. ® Zillow.com: Zillow.com is an online real estate community where homeowners, buyers, sellers and real estate professionals can find and share vital information about homes, for free. Zillow’s goal is to help people become smarter about real estate – what homes are worth, what’s for sale, and what local experts have to say about real estate. Zillow is an advertising-supported model. ZIPVO.com: FREE for all users, a video sharing site specifically for the real estate industry. Video Walk-through, Video Blog, Video Interview, Video Testimonial, or Community Video, pick one, take the video and upload. Embed the video, create a widget or use the link in advertisements, let ZIPVO host & increase your Internet presence. 64 PROGRAM GUIDE January 9–11, 2008 $VDQLQQRYDWRULQUHDOHVWDWHWHFKQRORJ\6WHZDUWLVFRPPLWWHGWRSURYLGLQJUHDO HVWDWHSURIHVVLRQDOVWKHWHFKQRORJ\WRROVQHHGHGWRLQFUHDVHSURGXFWLYLW\LPSURYH FRPPXQLFDWLRQDQGHQKDQFHWKHFXVWRPHUH[SHULHQFH ,QRXUTXHVWWRSURYLGHFXVWRPHUVZLWKDPRUHVWUHDPOLQHGEXVLQHVVSURFHVVZHKDYHGHYHORSHGFXWWLQJHGJH WHFKQRORJLHVWKDWIDFLOLWDWHDSDSHUOHVVWUDQVDFWLRQŎIURPOLVWLQJWRFORVLQJ6WHZDUWLQQRYDWLRQVLQFOXGH }3URSHUW\,QIR Ŏ\RXUVLQJOHVRXUFHIRUUHDOHVWDWHLQIRUPDWLRQ }7UXH)RUPV ŎLQLWLDWHHYHU\WUDQVDFWLRQHOHFWURQLFDOO\ZLWKWKHSUHPLHURQOLQHUHDOHVWDWHIRUPVDQGFRQWUDFWVVROXWLRQ }6XUH&ORVH ŎPDQDJH\RXUUHDOHVWDWHWUDQVDFWLRQZLWKWKHLQGXVWU\ VPRVWZLGHO\XVHGRQOLQHWUDQVDFWLRQ p 70 p PDQDJHPHQWV\VWHP }6XUH6FDQ ŎGLJLWL]HDQGDXWRƂOHGRFXPHQWVGLUHFWO\LQWR6XUH&ORVHZLWKDGHVNWRSVFDQQLQJVROXWLRQ }H&ORVLQJ5RRP ŎHQKDQFH\RXUFXVWRPHU VH[SHULHQFHZLWKWKHDELOLW\WRHDSSURYHDQGHOHFWURQLFDOO\VLJQUHDO 70 70 HVWDWHPRUWJDJHORDQDQGWLWOHFORVLQJGRFXPHQWV 9LVLWXVLQ%RRWKDQGOHDUQKRZSDUWQHULQJZLWK6WHZDUWZLOOEHQHƂW\RXUEXVLQHVV )RUHYHU\VWHSRIWKHUHDOHVWDWHWUDQVDFWLRQ6WHZDUWLVKHUH RealtyTrac. Where buyers come for bargains. And you can come for value. RealtyTrac has created the nation’s leading online foreclosure marketplace, where more than 3 million people come each month to do business. Real estate business. And because our site visitors are active buyers, we continue to grow even when the market doesn’t. We’re not the only ones who’ve noticed. Hitwise®ranks us as the second most-visited real estate website. For the second consecutive year, we’ve been named to the Deloitte Fast 500™ as one of the fastest-growing technology companies in North America. And our partner list has expanded to include other fast companies such as Trulia, Live Deal, Homescape and RealEstate.com. So whether you’re a website producer looking for unique content, an asset manager looking for ways to expose your properties to millions of active home buyers, a broker looking for buyers and sellers, a mortgage professional looking for highly qualified leads, or an advertiser looking for a better way to promote your products and services, it pays to partner with RealtyTrac. Find out how we can help you succeed in today’s challenging market. Visit us at Inman CONNECT, or call 888.444.3336. VISIT THE PREMIER ADDRESS IN REAL ESTATE: RealEstateJournal.com: The Wall Street Journal’s award-winning Web site for real estate buyers and sellers. Use it to promote listings, reach qualified buyers and learn about the latest industry trends. RealEstateJournal.com: Winner of the 2006 CODIE (best vertical market site) and 2006 NAREE (best real estate Web site). RealEstateJournal.com — it’s the premier address in real estate. To learn more, contact Joe Baio at 212.597.5778, or [email protected] ©2007 Dow Jones & Company, Inc. All Rights Reserved. Sustainable, Eco-friendly & Green... all add up to SMARTER REAL ESTATE • READ THE LATEST BUSINESS NEWS SIGN UP FOR OUR NEWSLETTER • AND MORE! LOG ON TODAY! metrogreenbusiness.com M A N A R The Manhattan Association of Realtors® Manhattan Multiple Listing Service, Inc. 350 Fifth Avenue, Suite 4711 New York, NY 10118 Become part of a network of real estate professionals dedicated to the highest standards of professional practice. Come to Booth 105 & learn about the Manhattan Association of Realtors® the Manhattan MLS and our IDX system. Hear Manhattan MLS president, Robert Eychner address a current trend during the Consolidation and Data Sharing panel discussion at the conference on Thursday, January 10. We invite you to become part of the Voice for Manhattan Real Estate www.manarrealtor.com Phone: 212-594-2233 www.mlsmanhattan.com Fax: 212-594-3338 QUALITY GIVE YOUR AGENTS A DISTINCT ADVANTAGE Customers know what professional marketing and advertising looks like; they see it hundreds of times a day on television, on the Internet, in magazines, and they expect it from their real estate agents. Ensure your agents’ success – and your brand integrity – with an integrated Marketing Center from Imprev. Every time your agents publish a virtual tour, print a flyer, email a newsletter or mail a postcard they will reinforce a professional image with impressive, unique results. QUALITY COUNTS. VISIT US AT BOOTH #301 FOR A COMPLIMENTARY TRIAL ACCOUNT P 800-770-9627 W www.imprev.com E sales@ imprev.com