Media Kit

Nearly 900,000
consumers tune in to Cities 97 each week
45
Source: Oct-Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, 850,900 Weekly Cume Persons; Persons 6+, AQH Audience Composition, M-Su 6a-12m
Cities 97 has Top Ratings
Cities97 Delivers Top Female Ratings
• #5t Women 18+ (0.5 AQH Rating)
• #4 Women 18-34 (0.6 AQH Rating)
• #4t Women 18-49 (0.6 AQH Rating)
• #3t Women 25-54 (0.7 AQH Rating)
• #3t Women 35-54 (0.7 AQH Rating)
46
Source:: Aug 2014 -­ Jul 2 015 N ielsen Scarborough, Minneapolis -­St. Paul Metro, Adults 1 8+, M-­Su 6 a-­12m ( Some C ollege includes 1 -­3 y ears-­n ot Graduate o r AA/Associates)
Cities 97 Audience Statistics
81% of Cities 97 listeners have
graduated or attended college
47
Nearly 8 in 10 Cities 97
listeners are employed
53% of Cities 97 listeners live in
households generating $75,000+
Source: Aug 2014 - Jul 2015 Nielsen Scarborough, Minneapolis-St. Paul Metro, Adults 18+, M-Su 6a-12m (Some College includes 1-3 years-not Graduate or AA/Associates)
9 in 10 have 2+ people
in the household
Cities 97 is Engaged
90,882
website uniques
48
378,835
page views
35,883
iHeartRadio uniques
59,898
Facebook likes
66,982 E-news
subscribers
The Power of Personality
ON AIR PERSONALITIES DRIVE
INFLUENCE, INTEREST & TRUST
With on-air personalities having connections that feel like friendships, it’s not surprising
that most listeners value and trust their opinions.
64%
“I am interested in
their opinion.”
106
64%
“I value their opinions
and perspectives.”
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
57%
“I would trust them.”
The Power of Personality
LISTENERS TRUST DJ’S
ENDORSEMENT OF BRANDS
Recommendations by on-air personalities are assumed to be based on personal
experience, making them feel more like a friends’ recommendations.
56%
DJs use recommended brands,
products and services
107
51%
I trust brands, products and
services my DJ recommends
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
49%
DJ recommendation increases my perceived
value of brands, products and services
The Power of Personality
MORE THAN ANY OTHER FORM OF ADVERTISING
ENDORSEMENTS ARE LIKE
RECOMMENDATIONS FROM A FRIEND
DJ endorsements even outpace sponsored Facebook posts that lie side by
side with friend commentary.
118
114
109
105
Sponsored
Facebook post
30-60 second
radio ad
TV
commercials
98
94
Are Like a Friend’s Recommendation Index Relative to Average
DJ
endorsements
108
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subramanyam, EVP, Research, Insights & Analytics
Sponsored Tweet
on Twitter
Product message
on email
Cities 97 Personalities
Keri Noble
Weekdays 5:30a-10a
135
Madison
Weekdays 10a-2p
Paul Fletcher
Weekdays 2p-7p
Min Lee
Weekdays 7p-12a