November 2012 - Hosteltur.com

Transcription

November 2012 - Hosteltur.com
November 2012
With arms wide open
MICE | SUN & BEACH | COACH TOURS | CITY BREAKS
www.smilodm.com
SMILO welcomes you in:
AMERICA
Mexico, Dominican Republic, Jamaica, Costa Rica, Brazil, Argentina and Peru.
EUROPE
Spain, United Kingdom, France, Italy, Portugal, Germany, The Netherlands,
Hungary, Czech Republic and Austria.
NORTH OF AFRICA
Egypt, Tunisia and Morocco.
EDITORIAL
E
The best host
S
pain is getting ready to welcome British tourists for yet another year and has prepared
a fresh, attractive and exciting offering of the highest quality.
It has a great deal to offer; from wonderful beaches, where visitors can enjoy the sea
breeze and the comfortable temperatures or take part in a variety of activities, to the best
nautical destinations, which are constantly innovating, and which this year present new open
air marine facilities. Spain’s exquisite gastronomy attracts many visitors, as does the chance
to get to know the production process involved in creating delicious products such as Iberian
ham, Olive Oil and Cava through guided specialised tours.
STAFF
PRESIDENT EDITOR: Joaquín Molina García-Muñoz
[email protected]
EDITOR: Manuel Molina Espinosa · @manolomolinaesp
[email protected]
MANAGER: Carlos Hernández · @carloshosteltur
[email protected]
EDITORIAL DEPARTMENT
MENORCA
Editor in chief: Esther Mascaró · @esthermascaro
[email protected]
Each autonomous community presents its own projects and products. Catalonia presents a
pioneering initiative involving instagramers; Andalusia adds value to its cultural and health
services; Madrid offers the perfect combination for leisure and business tourism; the Canaries plan to revamp their tourism model; and large scale projects are launched in the
Balearics, while several destinations introduce cutting edge technology.
This special edition also brings you information on new routes and connections between
Spain and the United Kingdom, as well as all the latest news and trends in the hotel sector.
Two Spanish chains announce surprises: Fiesta Hotel Group, which will from now on be
known as the Palladium Hotel Group and HM Hotels, which is launching its new whala! brand.
MADRID
Hotels
Paula Pielfort · [email protected] · @PaulaPielfort
Agencies and Tour Operators
José Manuel de la Rosa · [email protected] · @JMaDelarosa
Economy and Actuality
Vivi Hinojosa · [email protected] · @vivi_hinojosa
SEVILLA
Agencies and Tour Operators
Ángeles Vargas · [email protected] · @angelesvargaspe
PALMA DE MALLORCA
Transports
Diana Ramón · [email protected] · @dianaramonv
BARCELONA
Economy and Actuality
Xavier Canalis · [email protected] · @XavierCanalis
CUBA
María Eugenia Cobas · [email protected]
DIGITAL
Coordinator
Ángeles Vargas · [email protected]
Community Manager
Lola Buendía · [email protected] · @lbuendia
PUBLICIDAD
Central
Angus López · [email protected]
Tel.: 971 73 20 73
Madrid
Juan Carlos Martín · [email protected] · @jcmbrunete
Tels.: 647 45 75 75 · 91 366 25 37
Barcelona
Iván Vega · [email protected] · @ivanvegagarcia
Tel.: 93-4731693
INTRO
>6
ARAGÓN
> 60
PHOTOGRAPHS
HOTELS
> 10
ANDALUSIA
> 62
Archivo Hosteltur
Cover Photo: Govern de les Illes Balers/Conselleria de Turisme i
Esports/Agència de Turisme de les Illes Balears (ATB).
TRANSPORTS
> 28
CATALONIA
> 64
BALEARIC ISLANDS
> 34
MADRID
> 66
CANARY ISLANDS
> 50
GOLF
> 68
LEVANTE
> 58
CONGRESS
> 76
DESIGN
David Molina · [email protected] · @davidhosteltur
PRINTING
Ingrama, S.A.
SUSCRIPTIONS
Hosteltur: [email protected]
Diario Turístico Digital: [email protected]
EDITED BY
Ideas y Publicidad de Baleares, S.L.
Joan Miró, 79 · 07015 Palma de Mallorca - Baleares
Teléfono: 971 732073 · Fax: 971 737512
www.hosteltur.com · [email protected] · @hosteltur
Depósito legal: PM298-1994
Member of
Asociación de Prensa Profesional
Special WTM · November 2012
5
The British market favours Spain more every year due to the excellence
of its tourism products
Spain hopes to continue
breaking records
British clients prefer destinations located near the coast. Photo Credit HomeAway.
The number of British visitors to Spanish
destinations has grown once again this year.
Its many charms are irresistible to those
who have a high opinion of Spain, the country
which continues to provide the best quality,
security and atmosphere for their holidays.
2
011 was an excellent year for Spain;
it received a total of 56.7 million international tourists, 7.6% more than
the year before, 4 million tourists more,
according to data published by the IET
(Touristic Statistics Institute).
The British market accounted for a
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Special WTM · November 2012
great deal of this increase, by sending 1.2
million more visitors. This behaviour, far
from decreasing in 2012, has been further
reinforced. Spain convinced the market
once again, and in a big way, so much so
that by September a total of 11.2 million
British tourists had visited the country,
1.1% more than in the first nine months of
last year. The British market represented
23.9% of arrivals.
As for expenditure, the figures up until
August indicate that a total of 7.775 million Euros were spent by British tourists,
6.65% more than in 2011, an increase
which coincides with the objective to increase this issuing market’s profitability
as set out in Turespaña’s strategic marketing plan, within which the appreciation
of the pound has been key (12% in 2012).
On the other hand, according to the
corresponding tourism situation report
for the third trimester of 2012, the British
market “showed signs of expansion both
in the arrival of tourists as in the amount
spent and in a lesser way in the number of
overnight stays.”
The secret to Spain’s success is clear.
The British “come to Spain because they
consider it their second home,” explained
the director of the OET (Spanish Tourism
Office) in London, Enrique Ruiz de Lera.
“This familiar feeling together with their
perception of Spain as a safe destination
are fundamental to Spain’s leadership, as
well as the variety and quality of its touristic offering.”
The tourism product which experiences
the highest demand and accounts for most
of the arrivals from the British market continues to be beach holidays. “Spain is the
more and more prominent, as well as those related to enjoying nature and sports.”
This is because Spanish destinations are
offering options which are richer and more
varied by the day, in all of these sectors.
The public’s perception of
Spain
Spain is close to outstanding when it
comes to the level of satisfaction it instills
in international tourists. In 2011 it received a total 8.5 points out of 10, higher
even than the year before. Out of all the
foreign tourists polled, the British were the
most satisfied with Spain, giving it a total
The British market accounted for a great
deal of this increase, by sending 1.2 million
more visitors
clear leader especially when it comes to
family tourism, and accounts for over 42%
of bookings for family holidays from the
United Kingdom.” However, “trips related
to gastronomy and enology are becoming
of 8.7 points. All of its aspects were very
highly valued, especially accommodation
and gastronomy, while public transport
and infrastructure were also appreciated.
This year the British will have also been
satisfied financially as the revaluation of
the pound against the Euro is an important
advantage afforded by a holiday in Spain.
And this despite the fact that a study carried out by Skyscanner shows that the
British perceive Spain to be more expensive than it actually is. British tourists classified it as the thirteenth most inexpensive
country, when in fact it occupies the fourth
position in terms of real costs.
ABTA predicted a good year
for Spain
At the beginning of the year, the British
travel agency association ABTA predicted
a good year for Spain in its annual report.
The association claimed that last year’s
growth contributed towards establishing
its position as the most popular foreign
destination amongst British tourists, named the most welcoming destination for
the family sector. ABTA expected this position to be maintained or even for it to
grow, as indeed it has.
According to the association the destinations in highest demand are the
Balearics and the Canaries as well as
Special WTM · November 2012
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coastal destinations in general due to the
beaches. Barcelona continues to be the
number one city-break destination, while
Madrid, Granada and Seville are becoming
increasingly popular. ABTA recognises the
fact that Spain is concentrating its promotional efforts in 2012 on introducing this
issuing market to less well known destinations. This includes the gastronomy on
offer in the north of the country, natural
attractions and cities such as Toledo, Salamanca and Avila which are now more
accessible from the UK. Another major
attraction is the weather which enables
tourists to enjoy visiting outside of the traditional summer season.
According to the data presented by
ABTA at its annual convention in October, the number of package deals sold to
British tourists is growing, as this is the
option chosen by 48% of people who have
travelled abroad over the last twelve months. While the number of people booking
trips independently is decreasing. Another
trend observed is that the services of offline travel agencies are being sought more
and more; 27% have chosen to use this
option, compared to 25% in 2011.
Holiday Rentals
The demand for holiday rentals in Spain
is also growing significantly. Of all the
international markets for this sector, the
British has grown considerably, according
to data published by the Homelidays website, showing a 38% increase from the
year before. As for destination preference,
visitors tend to go for Catalonia, the Balearic Islands and Andalusia when looking
for this type of accommodation, and these
areas have experienced an increase in demand of 61%, 38% and 18% respectively.
According to the figures published by
HomeAway, Mallorca, Malaga, Barcelona
and Alicante are in the Top 10 destinations favoured by the British when it comes to choosing a holiday rental.
Spain in the United Kingdom
Spain has been very active this year at
promotional events in the United Kingdom.
In the digital world, a new strategy has
been created for the OET in London which
includes a website adapted to the needs
of British tourists, social media presence
and a new and innovative concept; a social newsroom directed at journalists and
bloggers which integrates content from
social networks, press releases, audiovisual content and other subjects of interest. The office also announced the launch
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Special WTM · November 2012
Andoni Luis Aduriz and Enrique Ruiz de Lera at a promotional event.
of a “very innovative E-news bulletin in
2013”.
The OET will sponsor the Spanish contemporary art festival in London, Spain
Now! for the very first time. This will be the
fourth edition of the festival which takes
place over two months and brings visitors
closer to Spanish contemporary culture
through exhibitions, concerts, performances, projections and other artistic and
cultural demonstrations including gastronomy, visual arts, architecture, cinema
and literature. The OET is collaborating in
all activities and they made special mention of a journey through contemporary
Spanish drawing, the concert presented
by Galician artist Jane Joyd and the screening of documentaries ‘Los cuadernos de
Barro’ by Isaki Lacuesta which demonstrates artist Miguel Barceló’s creative process, and ‘El Bulli: Cooking in Progress’,
about Chef Ferran Adriá both organised
in collaboration with the London Spanish
Film Festival.
The OET has also come up with a new
initiative involving pop-up restaurants in
London and featuring some of Spain’s
best chefs. “In 2012 we hosted Andoni
Luis Aduriz, at the same time as his book
presentation and Restaurant magazine’s
awards ceremony for the 50 best restaurants, and David Muñoz, who was here
while Spain Now! was on as well as a promotional event on Madrid held in London.”
The OET has also been at Harrods coinciding with a promotion for Galicia. This
will be the fourth time the OET has carried out a promotional campaign at Harrods. The luxury department store will
spread awareness amongst the London
public about Galicia’s most sophisticated
side. Its shop windows, which are seen
by some eight million people a month, will
promote this fusion of cultural and gastronomical elements, through Galicia’s main
icons. The promotion of Spain at Harrods
will take place throughout the store with
a branding campaign in different areas of
the establishment including promotion on
screens, posters, in lifts, on receipts and
in the shop guide amongst others.
Looking forwards to 2013, the OET has
several projects planned “including an
innovative concept involving a series of
street marketing events to promote the
Flamenco Festival in London.”
Ángeles Vargas
Century Incoming, one of the leading travel companies in the leisure
market, has been in business since 2002 and has earned an excellent
reputation for outstanding service.
Flexible and always open to suggestions and ideas, as well as having
an open-minded philosophy, which is the key to success. Professional
knowledge permits us to design personalised programs.
Very competitive rates and endeavour to always negotiate with our partners.
24-hour telephone assistance to customers on site.
Private services
All transfers are by luxury cars, uniformed drivers,
with good command of English.
Private car touring with private driver-guide, charming
hotels, customized itineraries according to level and
24-hour telephone assistance.
Cultural tours
Spain, boasting a long list of landmarks recognized
by UNESCO in its World Heritage List.
Experience our paradores tour, route of monastery,
St. James way, or our medieval tour. See Spain!
Big movements
Complete handling of Group Series, charters and
big operations.
Special hotel accommodations adapted to budget and
needs to sell. Assistance and coordination 24 hours.
Wine tours
Journeys to discover the wine culture.
Explore beautiful vineyard landscapes and fascinating
cellars; Tour La Rioja, Catalan Cava, Ribera del Duero,
sleep in a wine club. We customize Gourmet Programs.
Spanish experiences
Live Spain as a Spaniard.
Go Tapas-tour with a local person, enjoy a dinner in a not
touristic restaurant, cook a Spanish meal, running of the
Bulls and make new friends along the way!
Head Office Spain:
Century Incoming
Princesa 31, 5º
[email protected]
28008 Madrid Spain
+34 91 758 26 10
www.century-incoming.com
+34 91 758 26 11
The Spanish hotel industry,
in constant development
New openings, rennovations and operator changes
According to the seventh edition of
the Hosteltur Hotel Chain Ranking,
over 100 Spanish companies boast
a total of more than 1000 rooms.
There are also a lot of foreign
companies with hotels in Spain,
companies with less than 1000
rooms, and independent hotels.
When faced with all this variety,
British tourists have a tough job
deciding where to stay during their
holidays in Spain.
L
atest additions to the hotels on offer include new openings
by top international brands, such as Jumeirah Hotels & Resorts, which opened in Mallorca with its Jumeirah Port Soller, last April.
Other brands have reinforced their presence; Marriott International, for example, which entered the Spanish market through
its allegiance with AC Hotels and which has opened two hotels
under its Renaissance brand in Barcelona. One of them is the AC
Diplomatic, which has been rebranded as the Renaissance Barcelona Hotel. The other belongs to Catalonia and is the Renaissance
Barcelona Fira.
Rezidor has opened its second Radisson Blu in the country in
the Canary Islands, Louvre Hotels Group has added its tenth hotel in Spain – the Tulip Inn Zaragoza Plaza Feria- and Hilton has
introduced its Hilton Garden Inn brand with an opening in Seville.
Accor’s main priority in Spain is to reinforce its leadership within
the inexpensive hotel market with the Ibis brand, and has opened
new Ibis establishments this year at destinations such as Catalonia
and Madrid.
The InterContinental Hotels Group makes its debut in Spain with
the Hotel Indigo brand and has opened the Hotel Indigo Barcelona
Plaza Catalunya this year, which will be followed by the Hotel Indigo Madrid in the summer of 2013.
Starwood has opened its first Sheraton in Madrid and has reopened two of its most emblematic hotels after extensive renovations,
Hotel Alfonso XIII in Seville and María Cristina in San Sebastián.
The company will also be refurbishing the Sheraton Mallorca Arabella Golf Hotel, which will close temporarily for maintenance work
in January 2013.
The number of low cost hotels has also been increased by the
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Special WTM · November 2012
The Parador de Cádiz opened in September after two years of
rennovation work.
international company Travelodge, which has opened its fourth
hotel in the country in Valencia and which will open two hotels in
Barcelona and Madrid in 2013.
Pierre & Vacances, which offers a different accommodation
concept, has also opted for Spain, where it has opened four new
resorts so far this year and has announced its intention to open 10
more as well as 1500 apartments before the end of 2014.
The Allsun chain, headquarters for Alltours tour operator, has
also reinforced its presence in Spain with the incorporation of various hotels, two of which used to belong to Edén Hoteles in the
Balearics.
In Magaluf in the Balearic Islands, Meliá Hotels International is
rebranding and restructuring the area via its Calviá Beach Resort
project the first phase of which was completed this summer with
the opening of two hotels (Sol Wave House and Beach House).
Also in Mallorca, the Luabay project in Cala Major is worth mentioning; the chain has opened three hotels after completely rennovating them as 4 star Adult Only establishments.
These are just some examples of the rennovations and openings
planned, but there are lots more in the pipeline for the Spanish
hotel industry. Paradores de Turismo has opened two new hotels
this year: Parador de Cádiz (the old Hotel Atlántico) and Parador de
Lorca, and will soon be opening the Parador de Corias.
Future projects such as Eurovegas in Madrid, Paramount Park in
Murcia or Barcelona World will also bring about a series of new accommodation services to add to Spain’s extensive hotel offering.
Paula Pielfort Asquerino
“This hotel is my heaven to rest.
I always come back as soon as I can.
Shhh...It’s a secret!”
Silvia, 34 years.
H10 Costa Adeje Palace (Tenerife)
At H10 Hotels we think of all our guests and in all what we can do to make their holiday a unique experience,
that is why we have establishments in privileged locations facing the sea, equipped with all comforts and a wide
range of services adapted to every guest. And what about you? Do you like people to think about you?
With you in mind
www.h10hotels.com / T (34) 902 100 906 / [email protected]
Tenerife • Lanzarote • Fuerteventura • La Palma • Gran Canaria • Mallorca • Costa del Sol · Costa Daurada • Riviera Maya • Punta Cana • Cuba • Barcelona • Madrid • Rome • London • Berlin
The hotel industry is adapting to
customer requirements through
diversification and specialisation
Adult Only establishments are an example of how Spanish hotels are evolving
The Sandos Mónaco Hotel & Spa in Benidorm, has been operating as an Adult Only hotel
since last year.
Hotels must specialise if they want to compete
within the current climate. Even though the
financial crisis is making business difficult,
hoteliers are showing their capacity to keep
moving forwards, and have registered better
results than other sectors. Many of them have
found that segmentation is key.
C
ustomers are becoming more and
more demanding and the Spanish
hotel sector has had to adapt its
offering according to their requirements.
An example of this is the increasing importance of certain types of establishment such as Adult Only or All Inclusive
Resorts, models which were not very
common in Spain, but which have developed in the industry and are now here
to stay. Some of the hotels included in
these categories were built specifically
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Special WTM · November 2012
as this type of resort, while others have
been adapted at a later stage.
The All Inclusive regime first came to
Spain some 20 years back, when hotel
chains such as Magic Costa Blanca began operating this model on the mainland. It is therefore not something new
in the Spanish hotel sector, but most
companies have been limiting their use
of this system at foreign destinations
such as the Caribbean, although there
are now more and more establishments
of this type on Spanish territory.
The move towards Adult Only accommodation has also been more prominent in the Caribbean, and this is a
modality which is often combined with
the All Inclusive regime and which is becoming more and more important within
Spain itself. The Riu Don Miguel in Gran
Canaria for example, will open after renovations this winter as Riu’s first Adult
Only hotel in Spain.
Barceló Hotels & Resorts also now
offers customers this type of accommodation at its Barceló Jandía Club Premium hotel in Fuerteventura, at the Barceló Illetas Albatros, in Mallorca, and at
Barceló Hamilton, in Menorca. Barceló
chooses to cater for this segment only
at destinations where it operates various
hotels, which means that they are able to
cater to all types of demand.
Sandos Hoteles has also opted for
the Adult Only modality, and its Sandos
Mónaco Hotel & Spa, in Benidorm, has
been operating as such since last year,
as well as other hotels in the Caribbean.
Garden Hotels offers three hotels which
cater to this public, Cala Millor Garden,
Holiday Garden, and Garden Playa Natural in Huelva, the latest hotel added to
this segment on reopening in April 2012
after a complete refurbishment and now
focused on catering to couples.
These are just some of the many Spanish hotels which are diversifying their
business towards this concept. According to travel website Atrápalo, the demand for Adult Only hotels has increased
exponentially, despite the fact that prices
at this type of establishment are considerably higher. Mur Hotels has taken
this one step further by creating www.
adults-only-holidays.com, a professional
website dedicated to booking hotels of
this kind.
Themed hotels are also gaining popularity, focused on specific sectors, such
as music or enology. Miguel Casas, director of CBRE Hotels Madrid highlights
the initiative launched by Fiesta Hotel
Group and its Ushüaia concept, which it
is planning to expand to other locations
and where young guests can enjoy music
and nightlife themed establishments.
According to Casas, opting for a specific niche can be very profitable. However, he also points out that “to depend
completely on one type of customer
the company must be very familiar with
the market and the hotel must strive to
remain flexible when it comes to basic
parametres such as decor, equipment
and facilities as these trends in demand
are constantly changing and it would be
best not to have to invest too much in
reconverting the hotel if the theme is not
successful.”
In any case, it is fair to say that customers react favourably to specialised
hotels and believe their differentiation
adds value when it comes to choosing
their accommodation.
Paula Pielfort Asquerino
Barceló Jandía Club Premium.
Be yourself.
Live your world.
Discover the world of Be Live and enjoy our hotels.
Be Live Grand Palace de Muro
Be Live Hamaca Suite
Be Live Canoa
b li h t l
belivehotels.com
Dominican Republic · Cuba · Spain · Morocco
Hotels that adapt to who you are.
Hotels that remind you where you are.
You will find us at stand EM 1400 (North Hall) and stand CA 200 (South Hall).
Adaptacion Anuncio BL 190x135.indd 1
Special WTM · November 2012
13 11:58
16/10/12
It has decided to renew its corporate image after 50 years
Fiesta Hotel Group changes its
name to Palladium Hotel Group
Fiesta Hotel Group
has announced that
it will be changing its
name to Palladium
Hotel Group. The
hotel chain is the
sixth most important
in Spain, with 48
establishments and
13.832 rooms.
T
he company has said that with this
change it hopes to transmit the positive evolution of its Palladium Hotels &
Resorts brand, launched by Fiesta Hotels &
Resorts in 2002, a brand which represents
the group’s core values. The hotel chain
will present the change at the World Travel
Market (WTM) in London.
The group’s Corporate Commercial
Director, Juan José Calvo told Hosteltur
that “this name change to Palladium Hotel
Group will allow us to transmit our brands’
new image of modernity and elegance. We
believe that after 50 years in the industry
we needed a change and what could be
better than going for the brand which has
afforded us international recognition.”
Palladium Hotels & Resorts was created
ten years ago with the inauguration of two
luxury eco-resorts on the Riviera Maya,
Mexico. Since then, Palladium has grown
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Special WTM · November 2012
The chain’s Palladium brand has so far been very successful.
significantly and currently owns 15 properties in Mexico, the Dominican Republic,
Jamaica, Brazil and Spain.
With this in mind the company has chosen Palladium Hotel Group as the new
name which best represents the changes
to the organisation, known as Fiesta Hotel
Group since 2002. The group currently
boasts 48 properties in six different countries and plans to expand both in Europe
and in America, with two new openings
planned for 2013.
Calvo added that “we needed to designa-
te one umbrella as Palladium Hotels & Resorts continues to gain visibility and loyalty
on an international level. It is vital that we
focus on our strengths as we move forward
and Palladium offers a series of standards
such as high quality, service and added value, which we believe are fundamental for
our company’s success. On the other hand,
we also hope this renovation will add value
to and help us position our group’s different
brands, such as Ayre, our brand of city hotels which has grown significantly over the
last six years.”
During the WTM Palladium Hotel Group
will give visitors the opportunity to experience the chain’s latest innovations,
which combine the Paytouch payment
system with the online social network,
Facebook. Paytouch technology allows visitors and guests at the Ushuaïa Ibiza Beach Hotel to make purchases via biometric
technology, using their finger prints. Since 2011, the hotel is also equipped with
touch screens though which users can
update their Facebook status and upload
photographs which have been taken directly through cameras on these devices,
to the social network.
50 years deserve a change
Fiesta Hotel Group
glitters in gold
as we rebrand to
Palladium Hotel Group
SPAIN • ITALY • DOMINICAN REPUBLIC • MEXICO • BRAZIL • JAMAICA
www.palladiumhotelgroup.com
Visit us at
World Travel Market
on stand EM1480
whala!hotels, a new, young and
accessible brand has arrived
ement for these hotels included sports
facility Tenis Arenal, a centre offering a
variety of activities and which will be an
excellent complement for the two hotels.
Also to be included under the new
brand are the three hotels which make
up the Alisios Tropical Bávaro complex,
located in Punta Cana, in the Dominican Republic. The complex includes the
whala!alisios bávaro, whala!tropical bávaro and whala!sueño bávaro, which together offer a total of 147 rooms. In this case
the brand will be running the hotels and
has signed a purchase option with the current owners.
whala!san diego, in Playa de Palma, Mallorca.
The owners of HM Hotel chain have created
a new independent brand of 3 star hotels
which upholds fresh values and maximum
quality. whala!hotels will operate the latest
establishments to have been incorporated into
the company’s portfolio.
T
he new brand will feature seven
hotels which have various characteristics in common; their rating, their
enviable location and their all-inclusive
service. These are hotels with a young and
fresh outlook as far as their management
and commercialisation is concerned, offering great prices and excellent quality.
The first is the whala!balmes, located in
Can Pastilla in Mallorca and featuring 120
rooms. The company bought this establishment approximately a year ago.
whala!sueño bávaro,
in the Dominican Republic.
More recently, at the end of the summer in 2012, the hotel chain acquired the
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Special WTM · November 2012
whala!alisios bávaro,
in the Dominican Republic.
whala!ambos mundos, a 98 room establishment located in Playa de Palma. The
company was previously hiring the hotel
from its previous owner and did so during
a year before deciding to buy it, prompted
by the satisfactory results achieved. The
hotel is unique in that it forms an interesting triangle with two other hotels, the HM
Gran Fiesta and the HM Tropical.
Since then the chain has gone on to buy
the whala!san diego and whala!solimar,
which now also belong to whala!hotels.
Together these offer a total of 300 rooms
and 600 beds and will be operated as one
unique establishment. The purchase agre-
whala!ambos mundos,
in Playa de Palma, Mallorca.
“The new brand has come about as a
result of circumstances, not as a second
brand but rather as a brand which is completely independent of HM,” the general
director of the company, Toni Horrach,
assured us. “As for HM we have realised
that it is evolving as a 4 star brand with
a specific standard, and market circumstances have resulted in other hotels being
added to our portfolio which do not have
the same standard as the one envisaged
for the HM brand.”
These hotels, he says, “respond to a
demand in the market and the current financial climate because everyone has the
right to travel,” and to choose a 3 star hotel if it adapts to their interests.
whala!hotels, he adds, “is a name which
does not mean anything but which also
means a lot. It is a surprise, it is young, it
is something that everyone can write in a
SMS about something they have enjoyed. I
think it identifies the establishments included in the brand very well.”
Grupotel Hotels & Resorts
PR
Spectacular Locations, Award Winning Service
Grupotel Hotels &
Resorts is one of
the most important
hotel chains in the
Balearics. With 35
hotels in the best
areas of Mallorca,
Menorca and Ibiza as
well as in Barcelona
and other areas and
forty years worth
of experience at the
service of our guests,
we are proud to offer
the widest range of
accommodation. Our
brand stands for
authentic hospitality
and represents the
original spirit of each
one of the Balearic
Islands through the
unsurpassed travel
experience it offers all
of our customers.
Grupotel Santa Eulària & Spa.
our guests include modern and well equipped fitness rooms, tennis courts, paddle
courts, spectacular facilities for cycling
and the best Golf Courses on Mallorca.
Golfers can stay at carefully selected hotels, near the most spectacular courses,
and will benefit from exclusive offers and
conditions, all in a pleasant Mediterranean
climate.
One of Grupotel Hotels & Resorts’
G
rupotel Hotels & Resorts is a Mallorcan family-run hotel chain; we
promote a warm and familiar service across all our hotels, for guests to enjoy a relaxing or active holiday within the
best atmosphere. We offer hotels which
are specially adapted for families or for
couples, hotels which boast privileged locations on the beach and the best sun and
sea experiences, Spa resorts with some of
the best health and wellness facilities on
the islands, inner city hotels, perfect for
business travel in Palma de Mallorca and
Barcelona, and hotels that feature or are
close to sports facilities, perfect for those who prefer active holidays or want to
stay in shape. Sports facilities available to
18
Special WTM · November 2012
Grupotel Valparaíso Palace & Spa.
unique services is Grupotel Natur.
Grupotel Natur is a department dedicated
to offering guests an unforgettable holiday
experience, through sports and activities
such as Trekking, Coastering, Kayaking
or Nordic Walking, amongst others, and
by discovering the most secluded, spectacular and unspoiled areas of Mallorca.
Grupotel Natur can also prepare customised services for groups and incentive trips.
Grupotel Molins.
The team at Grupotel Hotels & Resorts
is very proud to have received various
awards and prizes for its services and in
recognition of the high level of customer
satisfaction experienced by its guests and
some of the most important Tour Operators. The company has been awarded
the Travelife Award for 6 of its hotels
in recognition of the environmental management and corporate responsibility
exhibited. Thomas Cook gave Grupotel
Molins a prize for its touristic excellence.
Grupotel Santa Eulària & Spa has received
the Thomson Gold Medal and & Grupotel
Playa Camp de Mar the Thomson Gold
for the quality of its services and facilities.
Influential independent hotel review
websites have also rewarded our company
for its service; Grupotel Playa de Palma
Suites & Spa and Grupotel Marítimo both
received the Holidaycheck Top Hotel
2012 and TripAdvisor awarded Grupotel
Valparaíso Palace & Spa Grupotel Parc
Natural & Spa, Grupotel Gran Vista & Spa,
Grupotel Los Príncipes & Spa, Grupotel
Playa Camp de Mar, Grupotel Marítimo,
Grupotel Molins, Grupotel Macarella Suites & Spa, Grupotel Cala San Vicente,
Grupotel Club Turquesa Mar, Grupotel Tamariscos, Grupotel Santa Eularia & Spa,
Grupotel Gran Vía 678 and Grupotel Gravina its Certificate of Excellence 2012.
In addition, and as part of the company’s
sustainable tourism policy, Grupotel Hotels
& Resorts are continuously striving to improve their environmental protection mea-
sures, and have obtained the ISO14001
certificate at several of their hotels, including Grupotel Gran Vista & Spa, Grupotel
Parc Natural & Spa, Grupotel Los Príncipes
& Spa, Grupotel Valparaíso Palace & Spa,
Grupotel Macarella Suites & Spa, Grupotel
Club Turquesa Mar (Holiday Village) and
Grupotel Santa Eulària & Spa.
Grupotel owes a great deal of its success to a continued commitment to the
improvement of its facilities and the modernisation of all of its products. Several of
its hotels will undergo renovations in 2012
and 2013 as part of a company-wide project for the improvement of facilities and
modernisation of infrastructures. These
include; the Grupotel Playa Camp de Mar
(room refurbishment), Grupotel Los Príncipes & SPA (room refurbishment), Grupotel
Gran Vista & SPA (new facilities), Grupotel
Club Turquesa Mar (Holiday Village Menorca), Grupotel Valparaiso Palace & SPA
(room refurbishment and rennovation of
Grupotel Parc Natural & Spa.
public areas), Grupotel Port D’Alcudia (rating upgrade to 4 stars), Grupotel Montecarlo (rating upgrade to 4 stars), Grupotel
Taurus Park (room refurbishment).
Grupotel Hotels & Resorts:
Let us take care of you...
Visit our website
for more information on
Grupotel Hotels & Resorts,
our philosophy, unique values
and possibilities:
www.grupotel.com
Special WTM · November 2012
19
20
Special WTM · November 2012
Company
ABBA HOTELES
AC HOTELS BY MARRIOTT
ACCOR HOTELES
ACEVI HOTELS
ACTA HOTELS
ADRIAN HOTELES
AFINIA HOTELES
AH AGORA HOTELS
AIT HOTELS
ALEXANDRE HOTELS
ALLSUN HOTELES
ALMA HOTELS
ALTAMAR HOTELS & RESORTS
AMIC HOTELS MALLORCA
AMIGOS HBA-HOTELES BUNGALOWS APARTAMENTOS
AMREY HOTELS
AMURA HOTELES
ANDRIA HOTELES
ANIMA HOTELS
APSIS HOTELS
AQUA HOTEL
AR HOTELS & RESORTS (UNITURSA)
ARANZAZU HOTELES
ARCEA HOTELES
ARGA HOSTELERIA
AROMAR HOTELS
ARTIEM FRESH PEOPLE HOTELS
ARTURO HOTELES S.A.
AS HOTELES
ASUR HOTELES
ATLANTIS HOTELS & RESORTS
AXEL HOTELS
AXOR HOTELES
AZ HOTELES
AZULINE HOTELS
BALBOA HOTELES
BALNEARIOS RELAIS TERMAL
BALNEARIOS TERMAEUROPA
BARCELO HOTELS & RESORTS
BAY HOTELS
BE LIVE HOTELS
BEACHCOMBER HOTELS
BEATRIZ HOTELES
BED4 HOTELS (GRUPO ÑAM)
BER HOTELES
BEST HOTELS
BEST WESTERN SPAIN HOTELS, S.L.
BG HOTELS
BLAU HOTELS & RESORTS
BLUE SEA HOTELS
BLUEBAY RESORTS
BMC HOTELES
BOI TAULL RESORT
BQ HOTELES
BRISASOL HOTELES
BUCOLIC HOTELES
BULL HOTELS
CADENA HOTELERA ASTURIANA
CALEDONIA HOTELES
CARRIS HOTELES
CASTILLA TERMAL
CATALONIA HOTELES
CELUISMA S.A
CENTAURO GRUPO
CENTER HOTELES
CENTRHOTEL HOTELES
CHIC AND BASIC
CIM HOTELS
CITY BEACH
CITY HOTELS
CITYMAR HOTELES Y APARTAMENTOS
Address
BERLIN, 51 - 08014
PQUE EMP. LA FINCA. Pº CLUB DEPORTIVO 1, EDIF. 17 - 28223
RIBERA DEL LOIRA, 56-58, 4ª - 28042
VILLARROEL, 106 - 08015
MUNTANER, 262 ATICO 2ª - 08021
PARIS, S/N - 38660
RAMBLETA PARE ALEGRE, 98 - 08224
PRINCIPE DE VIANA, 17 - 28023
SAN BARTOLOME,24 - 07600
AVDA. MARIA FORTUNY, 70, 2º PL - 43203
FLUVIA, 7 - 07009
MALLORCA, 271 - 08013
AVDA. LA CORNISA, 21 - 35130
VISTA ALEGRE, 1 - 07015
AVDA.BONN, 18 - 35100
AVDA. DIAGONAL, 523 BAJOS - 08029
AVDA. VALDELAPARRA, 2 - 28108
AVDA. CAPITA NEGRETE, 49 - 07760
CESAR MARTINELL, 2 - 07172
AVDA. TIBIDABO, 6 - 08002
AVDA. DEL MAR, 16 - 08398
AVDA. JUAN CARLOS I, 48 - 03710
PRINCIPE, 2 - 48001
LA ARQUERA , S/N - 33500
PASEO MARITIMO SANTA MARIA DEL MAR, S/N - 33457
PASSEIG MARITIM, 106 - 17250
CANPICAFORT, 6 - 07713
CTRA. COLMENAR VIEJO, KM.14.500 - 28049
AVDA. DIAGONAL 579-585, 5º PL - 08014
AVDA. PRINCIPE DE ASTURIAS, S/N - 11300
AVDA GRANDES PLAYAS, S/N - 35660
CONSELL DE CENT, 263, ENTLO - 08011
CAMPEZO, 4 - 28022
CAMI VELL DE BUNYOLA, 43, LOCAL 13 - 07009
AVDA. IGNACIO WALLIS, 21,4º - 07800
PASEO DE LA ALAMEDA, 64 BAJOS - 46023
JOSE ANTONIO S/N - 39722
PASEO INDEPENDENCIA 4-2º IZDA - 50004
JOSE ROVER MOTTA, 27 - 07006
BARTOLOME CALAFELL, S/N - 07600
CENTRO EMPRESARIAL GLOBALIA, POL. SON NOGUERA - 07620
MARTIN DE LOS HEROS, 77, 2º EXT. DCHA. - 28008
CONCILIOS DE TOLEDO, S/N - 45005
ETXABURURA 25 bajo - 31013
MIGUEL ISCAR, 12- 3º, OFICINA 3 - 47001
BOSC DEl QÜEC, 2 BAJOS - 43840
AVDA. GENERAL PERON 26, ESC.1ª-7º DCHA - 28020
GOLETA, 7 - 07610
MANUEL AZAÑA 38 - 07006
CARRER BATRE, 14 - 07198
CTRA. VIEJA DE BUNYOLA, 47 POL. IND. SON CASTELLO - 07009
CAMINOS SON RAPINYA, 10-1 - 07013
AMIGO, 14-16 - 08021
CORB MARI, 22 - 07015
PRINCIPADO DE ANDORRA, 18-20 - 43840
Bº LA PLAZA, 25 - 39592
ALFREDO L. JONES, 40 - 35008
POSADA HERRERA, 3-8º - 33002
ALEMANIA, 1 - 38660
PRAZA DO TOURAL, 10 - 15705
PAGO DE SANCTI SPIRITUS, S/N - 47140
CORCEGA, 323 - 08037
AVDA. DE PORTUGAL, 7 - BAJO - 33207
AVDA.SEVERO, 3B - 03581
PZA. ISABEL LA CATOLICA, 6 - 18009
TUSET, 23 - 2º, 7º - 08006
PIRINCESA, 50 - 08003
SAN ANTONI, 4 - 25610
JAUME RECODER 85-87 1ª ESC. A - 08301
BERLIN, 74 ENTLO. 1ª - 08029
PASEO CENTRAL, 42 - URB.PLAYA SERENA - 04740
HOTELIER COMPANIES
Country/State
BARCELONA
PORZUELO DE ALARCON
MADRID
BARCELONA
BARCELONA
COSTA ADEJE
TERRASSA
MADRID
LLUCMAJOR
REUS
PALMA DE MALLORCA
BARCELONA
PUERTO RICO-MORGAN
PALMA DE MALLORCA
MASPALOMAS
BARCELONA
ALCOBENDAS
CIUDADELA
SAN CUGAT
BARCELONA
SANTA SUSANNA
CALPE
BILBAO
LLANES
CASTRILLON
PLATJA D’ARO
MAHON
CANTOBLANCO
BARCELONA
LA LINEA DE LA CONCEPCION
CORRALEJO
BARCELONA
MADRID
PALMA DE MALLORCA
IBIZA
VALENCIA
LIAGARNES
ZARAGOZA
PALMA DE MALLORCA
PLAYA DE PALMA
LLUCMAJOR
MADRID
TOLEDO
PAMPLONA
VALLADOLID
SALOU
MADRID
PLAYA DE PALMA
PALMA DE MALLORCA
PALMA DE MALLORCA
PALMA DE MALLORCA
PALMA DE MALLORCA
BARCELONA
PALMA DE MALLORCA
SALOU
TRECEÑO
LAS PALMAS DE GRAN CANARIA
OVIEDO
ADEJE
SANTIAGO DE COMPOSTELA
OLMEDO
BARCELONA
GIJON
BENIDORM
GRANADA
BARCELONA
BARCELONA
OS DE BALAGUER
MATARO
BARCELONA
ROQUETAS DE MAR
Tel +34
933632330
916260700
913828000
932265594
902222103
922713333
937333300
917080490
971441800
977346011
971436101
933684490
928560700
902400661
928769858
933636030
917874545
971382445
935442670
932724140
937678211
965832618
946611723
985401727
985562127
972817054
971356935
917354300
932401515
956691211
928536444
933232570
913121960
971434954
971340085
963308495
902104841
901222902
971771700
971261390
971178487
915439849
925269100
948077372
983211019
977352618
915614622
971268706
971757657
971427110
971430309
971222260
902406640
971707755
977350009
942709871
928260100
985206590
922433015
981569347
983600237
932360000
985343805
966830000
958225969
934514446
932954650
639772265
902200766
934053336
950184400
Web
www.abbahoteles.com
www.ac-hotels.com
www.accorhotels.com www.acevihotels.com
www.actahotels.com
www.adrianhoteles.com
www.afiniahoteles.com
www.ahhotels.com
www.aithotels.com
www.alexandrehotels.com
www.almahotels.com
www.altamarhotels.com
www.amic-hotels-mallorca.com
www.amigoshba.com
www.amrey-hotels.com
www.amurahoteles.com
www.grupoandria.com
www.animahotels.es
www.apsishotels.com
www.aquahotel.com
www.ar-hoteles.com
www.aranzazu-hoteles.com
www.arceahoteles.com
www.marquesdelamoral.com
www.aromarhotels.com
www.rtmhotels.com
www.arturocantoblanco.com
www.ashoteles.es
www.asurhoteles.com
www.atlantishotels.com
www.axelhotels.com
[email protected]
www.axorhoteles.com
[email protected]
www.azhoteles.com
[email protected]
www.azulinehotels.com
[email protected]
www.balboahoteles.com
[email protected]
www.relaistermal.com
[email protected]
www.termaeuropa.com
comunicació[email protected]
www.barcelo.com
[email protected]
www.mllbayhotels.com
[email protected]
www.belivehotels.com
[email protected]
www.beachcomber-hotels.com
[email protected]
www.beatrizhoteles.com
[email protected]
www.namhoteles.com
[email protected]
www.berhoteles.com
[email protected]
www.besthotels.es
[email protected]
www.bestwestern.es
[email protected]
www.bghotels.com
[email protected]
www.blauhotels.com
[email protected]
www.blueseahotels.es
[email protected]
www.bluebayresorts.com
[email protected]
www.bmc-hotels.com
[email protected]
www.boitaullresort.com
[email protected]
www.bqhoteles.com
[email protected]
www.brisasol.es
[email protected]
www.bucolic.es
[email protected]
www.bullhotels.com
[email protected] www.cadenahotelerasturiana.com
[email protected]
www.a-caledonia.com
[email protected]
www.carrishoteles.com
[email protected]
www.castillatermal.com
[email protected]
www.hoteles-catalonia.com
[email protected]
www.celuisma.com
[email protected]
www.hotelevanteclub.com
[email protected]
www.hotelescenter.com
[email protected]
www.centrhotel.com
[email protected]
www.chicandbasic.com
[email protected]
www.cimhotels.com
[email protected]
www.mariterrahotels.com
[email protected]
www.cityhotels.es
[email protected]
www.citymarhotels.com
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Hotels Rooms
26
3.006
83
8.800
97
11.621
2
144
11
630
3
714
3
263
2
173
1
133
4
979
12
2.900
4
234
3
463
5
574
14
6.144
1
93
2
102
7
271
3
223
3
223
8
1.846
4
800
4
435
11
355
3
62
4
338
3
404
6
450
10
488
5
830
3
704
3
240
2
502
8
270
10
1.876
3
209
8
537
3
383
140
37.778
4
606
22
5.331
9
2.077
5
1.500
3
132
3
75
28
8.425
30
2.320
5
1.414
9
3.749
22
4.000
20
6.034
2
139
6
320
11
1.492
5
891
7
111
5
1.324
3
209
5
448
7
544
2
157
55
8.700
24
3.792
2
301
9
1.205
14
1.377
10
258
21
630
7
232
14
926
15
1.800
New ways to enjoy your holidays
PR
Introducing Garden Hotels´s new sport vacation concept
Undoubtedly, booming sports are those which are practiced
in direct contact with nature and allow us to enjoy the
beautiful landscapes in the Balearic Islands or Andalusia.
G
arden Hotels pledges to promote
sports activity and helps its guests
to do its favourite sport without worrying about anything else: cycling, hiking,
nordic walking, water sports, golf, horseriding and other more conventional activities from a wide sports vacation offer to
satisfy everybody at any age.
Due to its strategic location near the
sea, Garden Hotels facilities enables us
to practice different sports, such as sailing,
fishing, scuba diving. From our hotels you
can also enjoy other remarkables sports like
hiking, cycle touring and nordic walking.
Nordic walking is an activity that is gaining followers fast. This popular sport was
started in Finland in the early 20th Century,
and it is similar to cross-country skiing. It is
an enhancement of regular walking using
walking poles in routes with different de-
grees of difficulty. Nordic walking can be
enjoyed at any age. It is a very healthy sport
activity as it is an easy way to improve your
physical fitness and your cardio.
In Majorca, you will be able to cover
endless and winding paths and walk up
the most difficult mountain passes in Serra de Tramuntana. You will also discover
S´Albufera Natural Park or the coasts of
Alcudia, Cala Rajada and Playa de Muro.
In Andalusia, you can enjoy covering the
unequal setting of the Cabo de Gata Natural Reserve in Almeria or the stunning
natural landscape of Río Piedras Marshes
in Huelva.
Whichever it is your Garden Hotel, we
help you to choose your sports gear, we
rent you a bycicle, or we just look after your
bycicle in our cyclist station. We also inform
you of the best routes, according to your
likings and expectations. A cycle route is
an excellent option to enjoy Serra de Tramuntana.
But there are many more options and
possibilities available. Ask for information
about these and many other routes in your
Garden Hotel.
Being always in direct contact with nature, culture, the amazing balearic and andalusian landscapes, sea and countryside,
beach and mountain... You, Garden Hotels
and sports. This is Garden Sports.
www.gardenhotels.com
Special WTM · November 2012
21
22
Special WTM · November 2012
Company
Address
CIUTAT HOTELS
TURO BRUGUET, 2 - 08402
CIVIS HOTELES
PINTOR OLLET, 3 - 12006
CLEMENT HOTELS
AVDA.GENERAL, 43 - 28042
CM HOTELS
BONANZA, 1 - 07560
COLORS HOTELS
GREMI FUSTERS 11 - 07009
CONCORDE HOTELS, S.A.
RODRIGUEZ MARIN, 90 LOCAL B - 28016
CONFORT HOTELES
MARBELLA, 30 PLAYA DE PALMA - 07610
CONFORTEL HOTELES
AVDA. DE BURGOS, 8-A PTA.15 - 28036
CORAL HOTELES
LOS ROBLES, APTOS.MASARU. URB. LA PAZ - 38400
CORDIAL CANARIAS HOTELS & RESORTS
CARTAGO 22, 1º PLANTA EL TABLERO - 35109
CORPORACION HISPANO HOTELERA, S.A.
VELAZQUEZ 62 - 28001
COSTA BRAVA VERD HOTELS & PETITS GRANS HOTELS CTRA. PALAMOS, KM. 328 - 17253
CYE APARTAMENTS
PARIS, 21 - 43840
DANIYA HOTELS
EUSEBIO SEMPERE, 22 ENTRESUELO - 03003
DANTE HOTELES
MALLORCA, 181 - 08036
DELFIN HOTELS
VIA REY SANCHO, 11 - 07180
DERBY HOTELS COLLECTION
VALENCIA, 284 - 08007
DIAGONAL HOTELS
PASAJE CAMPOS ELISEOS, 9 BAJOS - 08008
DOMUS HOTELES
FONCALADA, 10 5º C - 33002
DON JUAN HOTELS
RIERA, 77 - 17310
D’OR HOTELS
PINS, 15 - 07610
DORMICUM
AVDA. CORTS CATALANES, 8 - 08173
DREAMPLACE HOTELS & RESORTS
ALCALDE WALTER PAETZMAN, SN - 38670
DUNAS HOTELS & RESORTS
FRANCISCO GOURIE, 107 - 35100
ECO HOTELES
RAMBLA CATALUNYA, 116, 2º 1 - 08008
EDEN HOTELS
AVDA. PLAYAS DE MURO. S/N - 07458
EGIDO HOTELES
PZA. DE SANTIAGO, 1 - 28320
EDF. MENESTRALIA, 2ªPL, SALIDA 35 AUTOPISTA INCA-SA POBLA) - 07310
EIX HOTELS
EIZASA HOTELS
AV.CESAR AUGUSTO,27 - 50004
EMSAHOTELS
RETIR, 1 - 07820
ERCILLA HOTELES
ERCILLA, 37-39 - 48011
ESPAHOTEL, S.A.
ALFONSO XII, 36-BAJOS - 28014
ESPERANZA HOTELES
AVDA. S’ALBUFERA, 4 - 07458
ESTANCIAS DE ESPAÑA-HOTELES HISTORICOS
FUERTEVENTURA, 4, 2º OFIC. 5 - 28703
EUROPE HOTELES INTERNATIONAL
AVDA. RAFAEL PUIG, 23 - 38660
EVENIA HOTELS
MUNTANER, 403 ENTLO 3º - 08021
EXPO HOTELES & RESORT
AVDA. DE ROMA,2-4 - 08014
FADERSON HOTELS
DIAGONAL 662, 3º PLANTA - 08021
FERIENVEREIN
CTRA. TOSSA A SANT FELIU, KM.5 - 17320
FERRER HOTELS
C/ ROMERO, 5 - 07458
FG HOTELS
RAMBLA JAUME I, 12 - 43850
FIESTA HOTEL GROUP
AVDA. BARTOLOME ROSSELLO, 18 - 07800
(THE ROYAL SUITES/ PALLADIUM HOTELS & RESORTS/ AYRE HOTELS/FRESH HOTELS)
FLORIDA, GRUP HOTELS
JOVARA, 350 - 08370
FONTECRUZ HOTELES
ANTONIO MAURA, 14 - 28014
FUERTE HOTELES
AVDA. EL FUERTE, S/N - 29602
G.S.M HOTELES (CHESS HOTELES)
PASEO DE LA CASTELLANA, 173, 7º IZDA - 28046
GALLERY HOTELS
PASEO DE GRACIA, 61,1º,1º - 08007
GARBI HOTELES
POTOSI, 7 - 17310
GARDEN HOTELS
MENESTRALS, 5.POL. CA’N MATZARI - 07300
GARGALLO GRUPO HOTELERO
VIA LAIETANA, 23 - 4º - 08003
GATROOMS
AVILA 24-28, M1 - 08005
GEMA HOTELES
ANTONIO RUIZ ALVAREZ, 7 - 38400
GF HOTELES
CANDELARIA, 28- ED. OLYMPO 1º - 38002
GH HOTELES
AVDA. RAMON FERREIRO, 21 - 27002
GHT HOTELS
AMADEU, 39, ENTLO 2ª - 08370
GLOBALES HOTELS & RESORTS
LAS SIRENAS, 17 CALA VIÑAS - 07181
GLORIA PALACE THALASSO & HOTELS
LAS MARGARITAS, S/N - 35100
GOLDEN HOTELS
MARCONI, 16 - 08397
GRAN ISLA HOTELES
AVDA. DEL GOLF, 1 APART. JUTLANDIA - 07180
GRUP SERHS
GARBI 88-90 - 08397
GRUPO ABADES
AVDA. ANDALUCIA S/N – EDIF LIBRA - 18300
GRUPO AR HOTELES
PASEO CASTELLANA,140-5º. EDF. LIMA - 28046
GRUPO BALI
AVDA. L’AIGUERA, 15 BAJOS - 03502
GRUPO BATLE-MAR HOTELS & MAJESTIC RESORTS
AVDA. 16 DE JULIO, 15 - 07009
GRUPO CABOT
ARAGON, 12-ENTLO.C - 07006
GRUPO FARIONES
ROQUE DEL ESTE, 1 - 35510
GRUPO FUENSO (HOSPES)
PZA. MARQUES DE SALAMANCA, 10 - 28006
GRUPO HOCAFERSAN
PLAZA DEL TRIUNFO, 19 - 18010
GRUPO HOTELES BENIDORM
GERONA, 39 - 03503
GRUPO HOTELES PLAYA SENATOR
AVDA. FARO SABINAL, 341 - 04740
Tel +34
938796220
902464555
917460330
971587535
971430719
914573211
971261650
913839494
922389240
928721147
915752800
972600034
977388668
965133189
933232254
971031031
933668800
934883344
985275151
972365700
902734444
902504545
922717230
928445323
932375966
971892958
916706473
971575094
900900514
971340101
944705700
914203369
971890568
902101159
922757700
934909092
936003030
934146681
972340000
971850024
977368015
971313811
937691800
914295330
952920036
913190607
932722085
972366867
971888400
932689070
932210456
922371308
922151499
982224152
937662072
971132300
928128502
937671626
971691900
937670678
902323800
915902860
902141514
971431387
971865364
928510175
914362766
958207444
965858989
950627010
CALELLA
MADRID
MARBELLA
MADRID
BARCELONA
LLORET DE MAR
INCA
BARCELONA
BARCELONA
PUERTO DE LA CRUZ
SANTA CRUZ DE TENERIFE
LUGO
CALELLA
CALVIA
MASPALOMAS
PINEDA DE MAR
SANTA PONSA
PINEDA DE MAR
LOJA
MADRID
BENIDORM
PALMA DE MALLORCA
PALMA DE MALLORCA
PUERTO DEL CARMEN-TIAS
MADRID
GRANADA
BENIDORM
ROQUETAS DE MAR
HOTELIER COMPANIES
Country/State
GRANOLLERS
CASTELLON
MADRID
CALA MILLOR
PALMA DE MALLORCA
MADRID
PLAYA DE PALMA
MADRID
PUERTO DE LA CRUZ
SAN BARTOLOME DE TIRAJANA
MADRID
VALL-LLOBREGA
SALOU
ALICANTE
BARCELONA
SANTA PONSA-CALVIA
BARCELONA
BARCELONA
OVIEDO
LLORET DE MAR
CALA ESTANCIA
SANT CUGAT DEL VALLES
COSTA ADEJE
LAS PALMAS DE GRAN CANARIA
BARCELONA
PLAYAS DE MURO
PINTO
CAMPANET
ZARAGOZA
SANT ANTONI DE PORTMANY
BILBAO
MADRID
PLAYA DE MURO
SAN SEBASTIAN DE LOS REYES
PLAYA DE LAS AMERICAS-ARONA
BARCELONA
BARCELONA
BARCELONA
TOSSA DE MAR
CA’N PICAFORT
CAMBRILS
IBIZA
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.grupflorida.com
www.fontecruzhoteles.com
www.fuertehoteles.com
www.gsmhoteles.es
www.galleryhoteles.com
www.hotelesgarbi.com
www.gardenhotels.com
www.gargallohotels.es
www.gatrooms.com
www.gemahoteles.com
www.grupofedola.com
www.gh-hoteles.com
www.ghthotels.com
www.hotelesglobales.com
www.gloriapalaceth.com
www.goldenhotels.com
www.granisla.com
www.serhshotels.com
www.abades.com
www.arhoteles.com
www.grupobali.com
www.grupobatle.com
www.cabot-hotels.com
www.farioneshotels.com
www.hospes.com
www.hocafersan.com
www.hotelesbenidorm.com
www.playasenator.com
Web
www.ciutathotels.com
www.civishoteles.com
www.clementhoteles.com
www.cmhotels.com
www.colorshotels.com
www.concorde-hotels.com
www.conforthoteles.com
www.confortelhoteles.com
www.coral-hotels.com
www.cordialcanarias.com
www.chh.es
www.petitsgranshotelsdecatalunya.com
www.cyesalou.com
www.daniyahotels.com
www.dante-hoteles.com
www.delfinhotels.com
www.derbyhotels.com
www.diagonalhotels.com
www.domus-hoteles.es
www.donjuanhotels.com
www.dorhotels.com
www.dormicumhotels.com
www.dreamplacehotels.com
www.hotelesdunas.com
www.ecohoteles.com
www.eden-hotels.com
www.egidohoteles.com
www.eixhotels.com
www.eizasahoteles.com
www.emsahotels.com
www.ercillahoteles.com
www.espahotel.es
www.esperanzahoteles.com
www.estancias.com
www.europe-hotels.org
www.eveniahotels.com
www.expogrupo.com
www.faderson.com
www.giverola.es
www.ferrerhotels.com
www.fghotels.com
www.fiestahotelgroup.com
3
6
7
68
2
7
14
18
3
4
4
3
9
22
3
4
5
14
5
4
3
11
4
3
9
4
4
30
764
3121
1.630
8.856
213
1.206
2.424
1.450
249
772
1.361
399
1.670
4.733
1.037
1.626
599
2.220
460
544
1.124
2.912
502
617
468
277
727
6.888
Hotels Rooms
5
303
3
204
2
152
2
354
2
543
27
--3
501
18
2.919
10
1.735
7
1.636
5
650
822530 (aprox)
3
298
2
253
3
80
4
372
16
1.164
3
294
13
543
3
1.425
6
1.277
6
332
4
1.183
4
1.190
9
954
2
297
3
127
4
985
6
450
2
221
3
405
4
320
3
553
36
--6
950
12
4.654
8
2.800
2
59
2
605
3
436
2
372
48
13.832
Blue Sea Hotels a new chain
currently under expansion
PR
After just three years the chain already operates hotels in the Canaries, Balearics, on the
coast of the mainland and in France and Malta
sented by Eastern European tourists, and
one of its establishments, the Hotel Cervantes in Torremolinos (Costa del Sol) already
welcomes Chinese guests.
Four new hotels
in Malta
The 2012 high season had not yet come to a
close and Blue Sea Hotels was growing once
again, this time in Malta, where it will be running
four establishments, a total of 1334 rooms: St.
George’s Park Hotel & Apartments, La Vallette
Resort Hotel & Apartments, San Anton Hotel &
Apartments and Santa Maria Hotel, which will be
added to its network over the next few months.
A three star Blue Sea Hotels hotel in Lanzarote.
In just over three years, Blue Sea Hotels has grown
to incorporate 22 establishments, located across
the Canaries, the Balearics, on the coast of the
mainland and in France and Malta. Most of them
are three and four star hotels, and the chain is
preparing to incorporate further properties.
T
he new hotel chain Blue Sea Hotels
was founded in 2010 with the opening of the Hotel Blue Sea Don Jaime,
in Cala Millor (Mallorca) and other hotels
joined the company gradually during the
same year until the chain included the over
twenty hotels it numbers today, most of
them of medium to high categories, and
offering ‘all inclusive’ services to a varied
but demanding clientele.
Blue Sea Hotels has maintained a competitive and dynamic outlook since its conception in all the areas it operates in, especially
the Canaries where it operates twelve hotels
in Tenerife, Lanzarote and Fuerteventura,
the Costa Teguise Beach (Lanzarote) being one of its flagship establishments. The
Costa Teguise is located on the front line of
the beach, and offers an ‘all inclusive’ service since May last year, the company made
an initial investment at this hotel in order to
ensure a very attractive offering which now
welcomes a variety of customers.
The chain’s overall objectives are clear:
to take over hotels, either as property or just
under management, improve their situation
in aspects such as internal organisation,
and achieve maximum occupation substantially increasing the hotel’s ‘Revpar’. In
this way, 90% of the hotels offer ‘all inclusive’ options, some exclusively and others
by way of mixed formulas, thereby adapting
to market needs. These tactics have shown
themselves to be successful over Blue Sea
Hotels’ short existence.
Another key to its success has been
its policy to target multiple nationalities,
without limiting itself to the main issuing
markets - the British and the German. As a
result the market which grew the most for
the chain this season was the one repre-
The St George’s Park hotel in Malta, a
recent addition to the chain.
Blue Sea Hotels defines itself as a company which specialises in holiday hotels,
from three star affordable options to superior four star establishments and, on a
commercial level, it is characterised for
applying a very intensive Yield Management
which allows it to adapt itself to a market
which is constantly changing, and can therefore ensure agencies and final customers
the convenience of choosing its products.
Hotels by the Slopes
As the chain is currently expanding, Blue
Sea Hotels is extending its business into
other hotel sectors, and has managed to
establish itself within the Ski tourism industry thanks to a collaboration with the French
brand Madame Vacances. As a result, the
company now offers an extensive portfolio
of products, from villas to hotels, and accommodation only to ‘all-inclusive’, in the
best European skiing destinations, such as
the Pyrenees, the Alps or the area known
as ‘The Three Valleys’.
Blue Sea Hotels
Edificio VIP Asima. Polígono Son Castelló.
Gremi Fusters, 33. Oficina 223.
07009 Palma de Mallorca – Illes Balears
Tel. 971 427110
[email protected]
www.blueseahotels.com
Special WTM · November 2012
23
24
Special WTM · November 2012
Company
GRUPO HOTUSA / EUROSTARS HOTELS
GRUPO HUERTO DEL CURA
GRUPO LOPESAN
GRUPO NORAT
GRUPO PIERRE & VACANCES
GRUPO PIÑERO (BAHIA PRINCIPE - HOTELES PIÑERO)
GRUPO REGINA HOTELES
GRUPO REINO HOTELES
GRUPO RIO DE EXTREMADURA HOTELES
GRUPO SARDINERO
GRUPOTEL HOTELS & RESORTS
GUITART HOTELS
H.TOP HOTELS GROUP
H10 HOTELS
HACIENDAS DE ESPAÑA
HCC HOTELS
HD HOTELS & RESORTS
HELIOS HOTELES
HG HOTELES
HI HOTELS
HIGH TECH HOTELS & RESORTS
HILTON WORLDWIDE
HIPOTELS
HLG HOTELES
HM HOTELS
HOSTERIAS/ HOSPEDERIAS REALES
HOTELANIA
HOTELERA POLLENSINA (HOPOSA)
HOTELES ACTUAL
HOTELES ANDALUCES CON ENCANTO (HACE)
HOTELES BEGOÑA
HOTELES C (RAYTURCARIBE)
HOTELES CULTURALES TEMATICOS
HOTELES DE CANTABRIA
HOTELES EL CHURRA
HOTELES ELBA
HOTELES ENTREMARES-PROASOL
HOTELES FOXA
HOTELES GAVIMAR
HOTELES H2
HOTELES HOLIDAY WORLD
HOTELES INTUR
HOTELES JALE
HOTELES MA
HOTELES MONTE
HOTELES POSEIDON
HOTELES QUO
HOTELES R.CASTELLANO,SL
HOTELES REVERON
HOTELES SAINT MICHEL
HOTELES SERVIGROUP
HOTELES STELLA POLARIS,SA
HOTELES SUNWING
HOTELES VAR
HOTELS HOLIDAY PARK
HOTELS ONIX
HOTENCO HOTELS
HOVIMA APARTHOTELS TURISTICA KONRAD & HIDALGO,SL
HUSA HOTELES
IBB HOTELS
IBEROSTAR HOTELS & RESORTS
IBERSOL,SL
IBIZA FEELING
IGRAMAR HOTELES
ILLOT HOTELS (IHM HOTELS)
INSIGNIA HOTELS & RESORTS
INSOTEL HOTEL GROUP
INTERCONTINENTAL HOTELS GROUP
INTERGROUP HOTELES
INTERTUR
INTURCO HOTELES
Address
PRINCESA, 58.- PPAL - 08003
PORTA DE LA MORERA 14 - 03203
GANIGO Nº 6 - 35100
AVDA.LUIS CASAIS,22 - 36980
AVDA. DIAGONAL, 449 1ª PLANTA - 08036
PLAZA MEDITERRANEO, 5 - 07014
BALMES, 7, 7D - 08007
RECOGIDAS, 53 - 18005
AVDA. ADOLFO DIAZ AMBRONA, 13 - 06006
PZA.ITALIA,1 - 39005
CTRA.PUERTO ALCUDIA-ARTA, S/N - 07458
CONSTANTI RIBADELAIGUA, 7 - 17310
RIERA D’EN JORDA, S/N - 08389
NUMANCIA, 185- 1º - 08034
CTRA. LEDESMA, KM 8,700 - 37115
DIPUTACION,262-264 - 08007
CTRA. DEL RINCON S/N CENTRO CIAL LAS ARENAS - 35010
CARABELA, 7 - 07610
AVDA.DIAGONAL, 626, 2º 1ª - 08021
GREMI CIRURGIANS I BARBERS, 48-3º A.POL. SON ROSSINYOL - 07009
EGA,5 (EL VISO) - 28002
CAPITAN HAYA, 38, 2º, IZQA - 28020
AVDA.S’ ESTANYOL, 18 - 07560
ATENAS, 25 - 08036
JAUME III, 26, ENTLO F - 07012
FRAILES, 1 - 13320
AVDA. GRAN VIA, S/N - 30380
LES VELES, 8 - 07470
CALLE ESTEROS, 3 - 21100
AVDA. DE LA DIPUTACION, SN - 11520
CTRA. DE LA PROVIDENCIA, 566 - 33203
MEXICO 3, 3º OFICINA 311 - 29620
CL. LOPE DE VEGA, 49 - 28014
FINCA LOS CUAREZOS, S/N - 39195
AVDA. MARQUES DE LOS VELEZ, 12 - 30008
AVDA.MATAPIÑONERA, 11 - 28703
ALMIRANTE 16 - 28004
MANUEL FERRERO, 21 - 28036
AVDA. FDO. TARRAGO, 27, 1º - 07660
Aragón 281 5º 1ª - 08009
AVDA. DEL SOL, ANTIGUA CTRA. NACIONAL 340, KM 215,6 - 29630
AVDA. FERRANDIS SALVADOR, 131 - 12560
VIRGEN DE LOS MILAGROS, 48 - 11500
PZA.MANUEL CANO,2 - 18014
CLARA DE JESUS MONTERO,24 - 41010
ESPERANTO, 9 - 03503
ARDEMANS 13 - 28028
SAN FRANCISCO JAVIER, 2-4 - 37003
GENERAL ARMEÑIME, 26 - 38650
GREMI VELLUTERS, 21 - 07009
AVDA. COMUNIDAD VALENCIANA, 22.EDF. SERVIHOTEL - 03503
CARDENAL DESPUIG, 51-4 - 07013
MINERVA, 15 - 07400
ALAMEDA DE SANTA EUFEMIA, 20 - 41940
GIVEROLA, 4- 6 - 17320
GRAN VIA, 967-981 - 08018
ANIMES, 22 - 08370
PUEBLO CANARIO LOCAL 404 - 38660
SABINO DE ARANA, 27 - 08028
GREMI FUSTERS, 33 - 3ª PTA. 312 B - 07009
GENERAL RIERA 154 - 07010
DEL VENDRELL, 2 - 43840
APARTADO 151 & 175, C/ RAMON Y CAJAL, 2 - 07820
COLOMBIA, 12 - 35010
MONTURIOL, 45 - 07590
MAGDALENA MEJIAS, 14 - 28250
ARAGON, 71 - 07800
PLAZA CARLOS TRIAS BERTRAN, 4 - 28020
MENDEZ NUÑEZ, 1 - 41001
AVDA. MEXICO, 4 , 2º - 07006
MIRAMAR,1 - 07600
HOTELIER COMPANIES
Country/State
BARCELONA
ELCHE
PLAYA DEL INGLES
O GROVE
BARCELONA
PALMA DE MALLORCA
BARCELONA
GRANADA
BADAJOZ
SANTANDER
SANTA MARGARITA
LLORET DE MAR
PALAFOLLS
BARCELONA
VALVERDON
BARCELONA
LAS PALMAS DE GRAN CANARIA
CAN PASTILLA
BARCELONA
PALMA DE MALLORCA
MADRID
MADRID
CALA MILLOR
BARCELONA
PALMA DE MALLORCA
VILLANUEVA DE LOS INFANTES, CIUDAD REAL
LA MANGA MAR MENOR-CARTAGENA
PORT DE POLLENÇA-MALLORCA
PUNTA UMBRIA-HUELVA
ROTA-CADIZ
GIJON
TORREMOLINOS-MALAGA
MADRID
ISLA-CANTABRAI
MURCIA
SAN SEBASTIAN DE LOS REYES-MADRID
MADRID
MADRID
CALA D’OR-MALLORCA
BARCELONA
BENALMADENA COSTA-MALAGA
BENICASIM-CASTELLON
EL PUERTO DE SANTA MARIA-CADIZ
GRANADA
SEVILLA
BENIDORM-ALICANTE
MADRID
SALAMANCA
LOS CRISTIANOS-ARONA
PALMA DE MALLORCA
BENIDORM-ALICANTE
PALMA DE MALLORCA
ALCUDIA-MALLORCA
TOMARES- SEVILLA
TOSSA DE MAR-GIRONA
BARCELONA
CALELLA-BARCELONA
COSTA ADEJE-TENERIFE
BARCELONA
PALMA DE MALLORCA
PALMA DE MALLORCA
SALOU
SANT ANTONI DE PORTMANY-IBIZA
LAS PALMAS
CALA RATJADA -MALLORCA
TORRELODONES-MADRID
IBIZA
MADRID
SEVILLA
PALMA DE MALLORCA
S’ARENAL-MALLORCA
Tel +34
932954238
966610011
928128155
986733399
934342126
971787000
933040244
958209861
924272600
942271100
971850061
972347034
937664422
934304147
923129450
934121500
928491212
971264250
932541390
971433396
915159450
915790220
971587652
902112010
971425586
926361788
968337289
971866127
959311250
956815266
985133909
952051308
913600011
942679332
968238400
914320111
902258282
917331060
971657189
93 467 58 57
952579727
964394497
956540440
958287447
954085000
965850200
913553200
923261611
922757120
971274822
965850660
971702838
971894089
954155144
972342222
933034154
937690300
922790964
935101300
971495129
971077000
977380405
971343614
928472960
971566077
918595347
971390068
900993119
954293820
971460113
971441700
Web
Hotels Rooms
www.hotusahotels.com
118
11.680
www.hotelhuertodelcura.com
2
143
www.lopesanhotels.com
21
7.088
www.hotelesnorat.com
3
99
www.pv-vacaciones.com
310
--www.bahiaprincipe.com
23
10.993
www.grhoteles.com
4
338
www.gruporeino.com
5
201
www.gruporiodehoteles.com
2
126
www.gruposardinero.com
3
323
www.grupotel.com
34
6.129
www.guitarthotels.com
10
1.477
www.htophotels.com
14
3.804
www.h10hotels.com
40
11.344
www.haciendas-espana.com
1
www.hcchotels.es
9
804
www.hdhotels.com
4
642
www.hoteleshelios.com
4
1.019
www.grupohg.com
10
989
www.hihotels.net
24
4.775
www.hthoteles.com
34
2.171
www.hilton.com
3000
--www.hipotels.com
26
5.049
www.hlghotels.com 9
1.347
www.hmhotels.net
5
764
www.hosteriasreales.com
7
221
2
255
www.hotelania.com
www.hoposa.com
14
868
www.hotelespato.com
2
194
www.hace.es
6
639
www.hotelesbegona.com
3
391
www.hotelesc.es
8
1.505
www.hotelesculturalestematicos.com
4
200
www.hotelesdecantabria.com
3
206
www.elchurra.net
2
177
www.hoteleselba.com
13
2.263
www.entremares.es
4
549
www.hotelesfoxa.com
7
588
[email protected]
www.gavimarhoteles.com
4
747
[email protected]
www.hoteles2.com
15
1.119
[email protected]
www.holidayworld.es
4
864
[email protected]
www.hoteles-intur.com
6
870
[email protected]
www.hotelesjale.com
[email protected]
www.hoteles-ma.es
6
801
[email protected]
www.hotelesmonte.com
5
622
[email protected]
www.hotelesposeidon.com
7
1.471
[email protected]
www.hotelesquo.com
2
118
[email protected]
www.hotelescastellano.com
3
124
[email protected]
www.hotelesreveron.com
5
258
[email protected]
www.saintmichel.net
21
3.107
[email protected]
www.servigroup.es
16
4.276
[email protected]
9
1.736
[email protected]
www.ving.se/sunwing
5
1.447
264
5
[email protected]
www.hotelesvar.com
[email protected]
www.hotelesholidaypark.com
4
189
[email protected]
www.hotelsonix.com
3
165
[email protected]
www.hotenco.com
8
700
[email protected]
www.hovima-hotels.com
6
1.539
[email protected]
www.husa.es
88
10.534
[email protected]
www.ibbhotels.com
7
617
[email protected]
www.iberostar.com
89
30.063
[email protected]
www.ibersol.es
9
1.514
[email protected]
www.ibiza-feeling.com
3
200
[email protected]; [email protected] www.igramar.com
2
106
[email protected]
www.illothotels.com
2
184
[email protected]
www.insigniahoteles.com
50
5.700
[email protected]
www.insotel.com
8
2.227
www.ichotelsgroup.com
30
3.754
[email protected]
www. casasypalacios.com
12
688
[email protected]
www.intertur.es
6
1.126
[email protected]
www.inturco.com
17
2.991
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected] [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
26
Special WTM · November 2012
Company
INTUROTEL
INVISA HOTELES
ITACA HOTELES
IZAN HOTELES
JM HOTELES
JS HOTELS
JULYMAR HOTELS & RESORTS
KEY HOTELS
KRIS HOTELES
LEO GROUP
LIBERTY HOLIDAYS
LOUVRE HOTELS
LTI ESPAÑA
LUABAY
LUIS HOTELES
MAC HOTELES
MACIA HOTELES
MAGIC COSTABLANCA
MAJESTIC HOTEL GROUP
MANOLI HOTELS
MARCONFORT HOTELS & APARTAMENTS
MARINA D’ OR, GRUPO
MARINA HOTELS
MARITIM HOTELES
MARRIOTT HOTELS INTERNATIONAL
MATAS ARNALOT GRUPO
MAYORAL HOTELES
MED PLAYA CADENA HOTELERA
MEDINA HOTELES
MEDITERRANEO HOTELES
MEDITERRANEO SUR
MEDIUM HOTELES
MELIA HOTELS INTERNATIONAL
METROPOL ROOM HOTELES
MHM HOTEL M MANAGEMENT
MIRAMAR HOTELES
MIX HOTELS
MONARQUE HOTELES
MONTEMAR,GRUPO
MS HOTELES
NATURA HOTELS - GOOD LIFE HOTELS - BACCUS WINE & FOOD-NATURA)
NEST STYLE
NH HOTELES (HESPERIA HOTELES)
NORDOTEL,S.A.
NUÑEZ I NAVARRO HOTELS
OASIS HOTELS & RESORTS
OCA HOTELS
OCCIDENTAL HOTELS & RESORTS
OH!TELS
OLA HOTELS
ONASOL HOTELS- MARENYSOL HOTELS
PABISA HOTELS
PALAFOX HOTELES
PALIA HOTELES
PALMIRA HOTELS
PARADISE HOTELS & RESORTS
PARADORES DE TURISMO DE ESPAÑA
PLAYASOLHOTELGROUP
PORCEL HOTELES
POSADAS DE ESPAÑA
PRESTIGE HOTELS
PRETUR
PRINCESS HOTELS
PRINSOTEL
PROHOGUI-PROMOTORA HOTELERA GUIPUZCOANA
PROTUR HOTELS
R2 HOTELES
RAFAEL HOTELES
RAMBLAS HOTELES, SA
RENTHOTEL HOTELS & RESORTS
RESORT HOTELS
Address
URB.CALA ESMERALDA,S/N - 07660
VICENTE CUERVO, 9 - 07800
DIEGO FERNANDEZ HERRERA, 1 - 11401
EMILIO CARRERE, 5 LOCAL 2 - 28015
CTRA ALICANTE- CARTAGENA KM. 17.200 - 03130
CTRA. ALCUDIA-ARTA, 1 - 07458
AVDA. TTOO AIR MARIN, 1 - 35100
VIA AUGUSTA, 95 - 43003
ISLA DEL HIERRO, 3 - 28703
AVDA. DE LA PLAYA, 6 - 21409
AVDA. TIRAJANA, 32 - 35100
VILLAGE 5 - 92081
BELGICA, 54 - 38400
EDF. ORIZONIA PARC BIT. CTRA. VALLDEMOSSA KM 7,4 - 07121
AVDA. DE ITALIA, 8 - 35100
GREMIO TINTOREROS, 25 A - 07009
ZACATIN, 25 - 18001
AVDA. EL MARINERS, 19 - 03580
PASEO DE GRACIA, 70 - 08007
AVDA. FRANCIA S/N URB. MIL PALMERAS - 03190
AVDA. ALMIRALL BERNAT DE SARRIA, 8 EDF. EVAMAR - 03503
MOYANO,8 - 12002
GREMI SUCRERS I CANDELERS,18 - 07009
AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D - 28036
BALMES , 195, ENTLO 1 - 08006
ESPAÑA,1 - 08870
AVDA.CASTILLA-LA MANCHA,3 - 45003
PLAZA GENERAL MENDOZA,1-6º - 17002
FLORIDA, 3 - 03502
AVDA.PAPA LUNA,96 - 12598
AVDA.MARINA BAIXA,23 - 03508
TRAVESERA DE GRACIA,18-20, 3º, 3ª - 08021
GREMIO TONELEROS,24. POL SON CASTELLO - 07009
MARQUES DE VALLEJOS, 15 - 28028
AVDA. SANCHO EL SABIO, 28 - 20010
PASEO DE LA BARQUERA,20 - 39540
ARAGON,26 - 07006
BARQUILLO,36-1º-3ª - 28004
JENARO RIESTRA,8 - 33500
LOS NIDOS,23 - 29620
AVDA.VALENCIA,14, 3º-1ª - 08750
AVDA. DEL CID, 25 PISO 1º - OFICINA 6 - 46018
SANTA ENGRACIA,120-6ª Y 7ª PLANTA - 28003
CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ - 35107
COMTE D’URGELL 230 - 08036
GOBELAS 17 - 28023
POLIGONO A PEDREIRA, 38 - 36968
JOSE ABASCAL, 58-6º - 28003
PLAZA EUROPA, 10 EDIFICIO RHIN LOCAL 2 - 43840
GRAN VIA ASIMA,4-5ª PL - 07009
ESTOCOLMO, 4 - 03503
BARTOLOME SALVA, 18 - 07600
AVDA. ALCALDE SAINZ DE VARANDA, 2 - 50009
PASEO MALLORCA,32 A ENTLO. - 07012
JOSE MARIA PEMAN,15-17 - 07160
AVDA. DE LA UNION EUROPEA, 4 - 35100
REQUENA,3 - 28013
METGE JAUME SERRA, S/N, CAS DOMINGUETS - 07800
PASEO DE LA SABICA, 27 - 18009
JORGE JUAN,9 - 28001
AVDA. NORD, 45 - 17480
MENENDEZ PELAYO,7 - 26002
ANTONIO GAUDI, 63 - 43203
DEL TER,27. POL. SON FUSTER - 07009
TRIUNFO,5 - 20007
AVDA. MAGNOLIA,6 - 07559
ARTITAS CANARIOS, 8 - 35627
MENDEZ ALVARO, 30 - 28045
RAMBLAS,33 - 08002
GRAN VIA ASIMA,4-2ºIZDA. - 07009
GREMIO CIRUJANOS Y BARREROS, 18-3ºB - 07009
HOTELIER COMPANIES
Country/State
CALA D’OR-MALLORCA
IBIZA
JEREZ DE LA FRONTERA
MADRID
SANTA POLA-ALICANTE
CA’N PICAFORT- MALLORCA
MASPALOMAS -LAS PALMAS
TARRAGONA
SAN SEBASTIAN DE LOS REYES-MALLORCA
ISLA CANELA-AYAMONTE-HUELVA
PLAYA DEL INGLES-LAS PALMAS
LA DEFENSE CEDEX-FRANCIA
PUERTO DE LA CRUZ-SANTA CRUZ
PALMA DE MALLORCA
PLAYA DEL INGLES - LAS PALMAS
PALMA DE MALLORCA
GRANADA
VILLA JOYOSA - ALICANTE
BARCELONA
PILAR DE LA HORADADA - ALICANTE
BENIDORM - ALICANTE
CASTELLON
PALMA DE MALLORCA
MADRID
BARCELONA
SITGES - BARCELONA
TOLEDO
GIRONA
BENIDORM - ALICANTE
PEÑISCOLA - CASTELLON
FINESTRAT - ALICANTE
BARCELONA
PALMA DE MALLORCA
MADRID
SAN SEBASTIAN
S.VICENTE DE LA BARQUERA - CANTABRIA
PALMA DE MALLORCA
MADRID
LLANES-ASTURIAS
TORREMOLINOS-MALAGA
MOLINS DE REI -BARCELONA
VALENCIA
MADRID
SAN BME.TIRAJANA-LAS PALMAS
BARCELONA
MADRID
MEAÑO-PONTEVEDRA
MADRID
SALOU-TARRAGONA
PALMA DE MALLORCA
BENIDORM-ALICANTE
S’ARENAL-MALLORCA
ZARAGOZA
PALMA DE MALLORCA
PAGUERA-MALLORCA
MASPALOMAS-LAS PALMAS
MADRID
IBIZA
GRANADA
MADRID
ROSES-GIRONA
LOGROÑO
REUS-TARRAGONA
PALMA DE MALLORCA
SAN SEBASTIAN
SON SERVERA-MALLORCA
COSTA CALMA-LAS PALMAS
MADRID
BARCELONA
PALMA DE MALLORCA
PALMA DE MALLORCA
Tel +34
E-mail
971837474
[email protected] 971311500
[email protected]
956350462
direcció[email protected]
915913322
[email protected]
966690236
[email protected]
971851206
[email protected]
928140418
[email protected]
977236900
[email protected]
917244798
[email protected] 959477337
[email protected]
928720021
[email protected]
33(0)142914600
922381450
[email protected]
971 076 128
928771640
[email protected]
971010930
[email protected]
958215258
[email protected]
965851121
[email protected]
934922244
[email protected]
902125135
[email protected]
966830787
[email protected]
964723242
[email protected]
971465611
[email protected]
913237756
[email protected]
932721407
[email protected]
938940320
[email protected]
925216000
[email protected]
972205212
[email protected]
965851844
[email protected]
964481212
[email protected]
965854712
[email protected]
932096640
[email protected]
971224400
[email protected];
91570435
[email protected]
943442020
[email protected]
942710075
[email protected]
971466017
[email protected]
913084610
[email protected]
985400100
[email protected]
952370750
[email protected]
936801600
[email protected]
96-3261291
914519798
[email protected]
928157170
[email protected]
935522620
[email protected]
913728333
[email protected]
986727027
[email protected]
913959700
[email protected]
977 35 23 25 [email protected]
971432202
[email protected]
966803232
[email protected]
971743266
[email protected]
876541136
[email protected];
971213533
[email protected]
971687247
[email protected]
928764811
[email protected]
915166725
[email protected]
971304078
[email protected]
902225575
[email protected]
915771735
[email protected]
972252125
[email protected]
941270638 [email protected]
977318959
[email protected]
971706070
[email protected]
943461150
[email protected]
971585911
[email protected]
928546057
[email protected]
915399021
[email protected]
933015700
[email protected]
971211240
[email protected]
971436433
[email protected]
www.nh-hotels.com
www.nordotel.com
www.nnhotels.com
www.hotelesoasis.com
www.ocahotels.com
www.occidentalhotels.com
www.ohtels.es
www.olahotels.com
www.onasol.es
www.pabisa.com
www.palafoxhoteles.com
www.palia.es
www.palmirahotels.com
www.paradiseresorts.es
www.parador.es
www.playasolhotelgroup.com
www.hotelesporcel.com
www.posadasdeespana.com
www.prestigehotels.com
www.pretur.com
www.princess-hotels.com
www.prinsotel.es
www.prohogui.com
www.proturhotels.com
www.r2hotels.com
www.rafaelhoteles.com
www.ramblashoteles.com
www.renthotel.org
www.resorthoteles.com
Web
www.inturotel.com
www.invisahoteles.com
www.itacahoteles.com
www.izanhoteles.es
www.jmhoteles.com
www.jshotels.com
www.julymarhotels.com
www.key-hotels.com
www.krishoteles.com
www.apartamentosleo.com
www.libertyholidays.es
www.louvre-hotels.com
www.lti.de
www.luabay.com
www.luishoteles.com
www.mac-hotels.com
www.maciahoteles.com
www.magiccostablanca.com
www.majestichotelgroup.com
www.manolihotels.com
www.marconfort.com
www.marinador.com
www.marina-hotels.com
www.maritim.com
www.marriott.com
www.matasarnalot.com
www.hotelesmayoral.com
www.medplaya.com
www.medinahoteles.com
www.hotelesmediterraneo.com
www.medsur-hoteles.com
www.mediumhoteles.com
www.meliahotelsinternational.com
www.metropolrooms.com
www.m-hotelmanagement.com
www.hotelesmiramar.com
www.mixhotels.com
www.monarquehotels.com
www.hotelesmontemar.com
www.mshoteles.com
www.grupo-natura.com
6
2
2
7
3
7
280
2
395
8
9
6
13
18
9
10
9
5
6
5
5
5
93
46
6
6
5
5
19
6
4
18
5
10
3
14
2
65
70
1.100
195
787
18.500
63
58.885
1.525
851
1.565
494
6.602
2.005
1.450
1.143
778
996
963
798
792
5.800
5.119
688
543
898
405
8.894
1.188
316
3.742
1.072
1.391
288
4.700
272
Hotels Rooms
9
1.399
8
1.504
6
263
7
604
3
357
10
1.519
3
--2
135
4
434
18
1.058
1
92
1.036
79.538
2
222
11
2.262
2
227
6
1.614
8
822
12
2.105
7
512
4
290
11
1.342
5
1.168
8
1.639
51
--7
3.700
2
137
158
2
13
2.873
3
461
3
391
2
420
9
641
306
77.996
Special WTM · November 2012
27
Company
RH HOTELES
RICE HOTELES
RITZ CARLTON
RIU HOTELS & RESORTS
ROC HOTELS
ROOM MATE HOTELS
ROSAMAR HOTELS
ROSU HOTELS
ROYAL PREMIER HOTELES
S&C HOTELS
SABINA HOTELS
SAGA HOTELS
SALLES HOTELS
SANDOS HOTELS & RESORTS MARCONFORT
SANSI HOTELS
SANTOS HOTELES
SB HOTELS
SEASIDE HOTELS
SELENZA HOTELES
SERCOTEL HOTELS
SERCOTEL HOTELS (BACO HOTELES)
SERRANO HOTELS
SERVATUR
SETHOTELS
SH HOTELES
SIDORME HOTELES
SILKEN HOTELES
SIRENIS HOTELS & RESORTS
SOLVASA HOTELES
SOTERAS, GRUP
SPRING HOTELES
STABOTEL INTERNATIONAL
STARWOOD HOTELS & RESORTS
STELLA CANARIS HOTELS & RESORTS
STIL HOTELS
SUCO HOTELES
SUITES TAURITO,SA
SUMMA HOTELES
SUN CLUB HOTELS
SUN CONFORT GROUP
SUNRISE BEACH HOTELS
SUPREMA HOTELES
SYMBOL HOTELES
TEMPLE HOTELES
THB HOTELS
THE LEADING HOTELS OF THE WORLD
THE WARM SIDE
TORRELUZ HOTELES
TORSE HOTELES
TRAVELODGE HOTELES ESPAÑA
TREBOL HOTELES
TRH HOTELES
TUDANCA
TUGASA
TURICOMPLEX
UNIVERSAL HOTELES
UNIVERSAL MEDITERRANEA HOTELES
UR HOTELS
VALENTIN HOTELES
VALLADOLID HOTELES
VELADA HOTELES
VERSER HOTELES
VERTICE HOTELES
VIK HOTELS GROUP
VIME HOTELES & RESORTS
VINCCI HOTELES
VIVA HOTELS & RESORTS-VANITY HOTELS
VP HOTELES
ZENIT HOTELES
ZERCA HOTELES
ZT HOTELS
Address
LA PIPA, 1, EDF. CENIT, LOCAL 3 - 03501
AVDA. REYES CATOLICOS, 30 - 09005
CTRA. GENERAL TF-47, KM 9 - 38687
RIU CENTRE,CALLE LLAUD,S/N - 07610
ENRIC ALZAMORA,6-2-2 - 07002
VELAZQUEZ, 50, 3º PLANTA - 28001
AVDA.ACACIAS, 14 - 17310
PARE FRANCISCO MOLINA, 30, 1º ENTLO - 07003
AVDA.CARLOTA ALESSANDRI,18 - 29620
CTRA. GENERAL DEL SUR, KM 53,5. EDIFICIO ATLANTIC - 35100
SON JORDI,4 - 07560
ALORA, 14. POL. AZUCARERA - 29004
POL. IND. PAEC. PARC 4 - 17251
CAN RADO, 1-1ª - 07141
AVDA.PEARSON,1-3 - 08034
JUAN BRAVO,8 - 28006
PLAÇA EUROPA, 9 - 11, PTA. 24 - 08908
AVENIDA DE MOYA,8 - 35100
CAPITAN HAYA, 1 - 28020
PARIS,120 - 08036
PARIS,120 - 08036
AVDA. CALA AGULLA, 123 - 07590
DORAMAS, 4 - 35129
PLAYA DE SANTO TOMAS, S/N - 07749
DOCTOR ROMAGOSA,1 BAJO - 46002
PROVENÇA 293, 4, 2 - 08037
AVDA. ZABALGANA, 1 - 01015
DES CUBELLS,32 - 07800
PZA.DR.LETAMENDI,37-1º - 08007
PASEO DE LA MARINA, 212 - 08860
AVDA. ANTONIO DOMINGUEZ ALFONSO, 8 - 38660
COMANDANTE ZORITA,34 - 28020
PLAZA DE LAS CORTES, 7 - 28014
EL SALADAR, 23 - 35626
GRAN VIA ASIMA, 4-7º.POL SON CASTELLO - 07009
CASADO DEL ALISAL,26 - 34001
PLAYA DE TAURITO,SN - 35138
LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36 - 29620
MONGES,2-2ª - 07001
GLORIETA CARRASCO,BL.III-5 ESC F BAJO - 03501
AVDA. JAHN REISEN,S/N - 35627
MADRID, 20 - 39340
AVDA.PALMA DE MALLORCA,45, 1º D - 29620
AVDA.PORTUGAL, 2 - 24400
VIA ALEMANIA,14-6º - 07458
VICTOR ANDRES BELAUNDE, 6, OFC. 3 - 28016
CONCEJAL GARCIA FEO, 30 - 35002
PLAZA FLORES, 3 - 04001
SAN RAFAEL, 1-3 - 46702
TORRELAGUNA, 69 - 28027
ORENSE,10 BAJO LOCAL 4 - 28020
AYALA, 48 - 28001
CTRA. MADRID- IRÚN, KM 153 - 09400
PARQUE GONZALEZ HONTORIA,SN - 11405
AVDA. ALCALDE JUAN RAMON SOTO MORALES,13 ALTO - 35610
GREMIO CIRUJANOS Y BARBEROS, 25. EDF. GENERIUM, BLOQUE B, 3ª - 07009
AUTOVIA SALOU VILASECA,SN - 43840
AVDA. ALEJANDRO ROSSELLO, 29 ENTLO - 07002
LUZ,5 - 07160
NUÑEZ DE ARCE,11 - 47002
ALCALA, 476 - 28027
TARRAGONA, SN, PLAYA DE FIGUETAS - 07800
REPUBLICA ARGENTINA S/N - 41930
RAFAEL CABRERA, 18, 2 C - 35002
JUAN RAMON JIMENEZ, S/N BLOQUE 6 - 29600
ANABEL SEGURA,11 EDIF.A BAJO.CENTRO NEGOCIOS ALBATROS - 28108
GABRIEL LLABRES,S/N - 07400
GRAL.DIAZ PORLIER,101 - 28006
PZA.ARAGON, 2-1ª - 5001
CTRA. DE PRIEGO-ZAGRILLA, KM.3,5 - 14800
COLONIA EUROPA,S/N - 12500
HOTELIER COMPANIES
Country/State
BENIDORM-ALICANTE
BURGOS
GUIA DE ISORA-SANTA CRUZ
PLAYA DE PALMA-MALLORCA
PALMA DE MALLORCA
MADRID
LLORET DE MAR-GIRONA
PALMA DE MALLORCA
TORREMOLINOS-MALAGA
MASPALOMAS-LAS PALMAS
CALA MILLOR-MALLORCA
FUENGIROLA-MALAGA
CALONGE-GIRONA
MARRATXI-MALLORCA
BARCELONA
MADRID
HOSPITALET DE LLOBREGAT-BARCELONA
PLAYA DEL INGLES-LAS PALMAS
MADRID
BARCELONA
BARCELONA
CALA RATJADA -MALLORCA
PATALAVACA-MOGAN-LAS PALMAS
ES MIGJORN GRAN-MENORCA
VALENCIA
BARCELONA
VITORIA
IBIZA
BARCELONA
CASTELLDEFELS-BARCELONA
ARONA
MADRID
MADRID
JABLE-LAS PALMAS
PALMA DE MALLORCA
PALENCIA
PLAYA DE MOGAN
TORREMOLINOS-MALAGA
PALMA DE MALLORCA
BENIDORM-ALICANTE
COSTA CALMA-LAS PALMAS
SUANCES-CANTABRIA
TORREMOLINOS-MALAGA
PONFERRADA-LEON
CA’N PICAFORT-MALLORCA
MADRID
LAS PALMAS
ALMERIA
GANDIA-VALENCIA
MADRID
MADRID
MADRID
ARANDA DE DUERO-BURGOS
JEREZ DE LA FRONTERA-CADIZ
CALETA FUSTE-LAS PALMAS
PALMA DE MALLORCA
SALOU-TARRAGONA
PALMA DE MALLORCA
PAGUERA-CALVIA-MALLORCA
VALLADOLID
MADRID
IBIZA
BORMUJOS-SEVILLA
LAS PALMAS
MARBELLA-MALAGA
ALCOBENDAS-MADRID
PORT D’ALCUDIA-MALLORCA
MADRID
ZARAGOZA
PRIEGO DE CORDOBA
VINAROZ-CASTELLON
Tel +34
965853040
947222300
922126000
971743030
971213090
913995777
972364422
971919690
952371255
928764811
971585214
902112093
972652363
971783300
932063880
914263942
935011400
928763308
914364899
933636363
933636363
971564312
928152777
971370531
963373951
935839975
945188800
971312512
902500838
936651900
922787748
913197149
913608000
928873454
971207114
979749044
928565430
952383099
971717116
965852453
928875982
942844140
952058450
987216862
971850033
915591750
928932200
950234399
962872060
902050575
915568181
913430318
947506011
956305611
928163993
971711746
977779000
971725600
971032000
983298811
913756800
971302804
955063100
928391517
952829977
914902650
971897006
915625292
976711750
957720305
964010709
Web
www.hotelesrh.com
www.ricehotelesburgos.com
www.abamahotelresort.com
www.riu.com
www.roc-hotels.com
www.room-matehotels.com
www.rosamarhotels.com
www.rosuhotels.com
www.royalpremierhoteles.com
www.gruposantanacazorla.com
www.sabinahotels.com
www.hosaga.com
www.salleshotels.com
www.sandoshotels.com
www.sansihotels.com
www.h-santos.es
www.sbhotels.es
www.seaside-hotels.com
www.selenzahoteles.es
www.sercotel.es
www.sercotel.es
www.serranohotels.com
www.servatur.com
www.sethotels.com
www.sh-hoteles.com
www.sidorme.com
www.hoteles-silken.com
www.sirenishotels.com
www.solvasa.com
www.grup-soteras.com
www.springhoteles.com
Hotels Rooms
14
1.383
3
176
76
6.603
108
43.081
15
2.545
15
823
4
755
1
417
2
389
3
868
4
376
6
1.780
9
984
12
4.374
3
230
11
2.601
6
962
8
2.562
1
156
8
790
132
13.445
4
787
10
1.312
5
547
6
890
7
651
32
4.818
[email protected]
10
3.741
[email protected]
16
4.276
[email protected]
4
631
[email protected]
3
1.076
[email protected]
2
317
[email protected]
www.starwoodhotels.com
16
3.229
[email protected]
www.stellacanaris.es
5
[email protected]
www.stilhotels.com
8
1.237
[email protected]
www.hotelessuco.com
5
284
[email protected]
2
704
[email protected]
www.summahoteles.com
15
1.683
[email protected]
www.sunclub.es
2
842
[email protected]
www.sun-confort.com
3
707
[email protected]
www.sbhfue.com
7
2.600
[email protected]
www.supremahoteles.com
2
90
[email protected]
www.symbolhoteles.com
3
513
[email protected]
www.hotelestemple.com
3
301
[email protected]
www.thbhotels.com
16
2.162
[email protected]
www.lhw.com
430
N/A
[email protected]
www.thewarmside.com
4
378
[email protected]
www.torreluz.es
2
122
[email protected]
www.torsehoteles.com
4
818
[email protected] www.travelodgehoteles.es
3
236
[email protected]
www.hotelestrebol.com
4
265
[email protected]
www.trhhoteles.com
9
1.666
[email protected]
www.hotelestudanca.com
4
230
194
www.tugasa.com
9
[email protected]
[email protected]
www.turicomplex.es
9
934
[email protected]
www.universalhotels.es
12
1.769
[email protected]
www.portaventura.es
4
2.000
[email protected]; [email protected] www.urhotels.com
4
191
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www.valentinhotels.com
12
2.617
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www.hotelesvalladolid.com
2
66
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5
633
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www.verserhoteles.com
3
398
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2
294
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9
955
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www.vimehoteles.com
7
1.088
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34
5.168
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www.hotelsviva.com; www.vanityhotels.com 14
3.153
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4
265
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www.zenithoteles.com
22
1.677
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www.zercahoteles.com
3
74
[email protected]
[email protected]
7
1.422
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Jet2.com, British Airways and Vueling increase their services
The reduction in routes does not affect
flight connections between Spain and the
United Kingdom
secutive year of expansion from its central
headquarters at Barcelona El Prat Airport by
launching 28 new routes, which include a
new connection which is especially attractive to business passengers, to London Gatwick. The company already flies to London
Heathrow.
Jet2.com has announced a number of new routes from several of its operating bases
Even though several airlines, including the two main
low cost airlines, EasyJet and Ryanair, have reduced
the number of flights they operate to Spain due to the
recent fall in demand within the Spanish market, high
fuel prices and increased taxes at Spanish airports; the
cuts have not had a huge impact on connections with
the UK. And there are exceptions: Vueling, Jet2.com
and British Airways have reinforced their commitment
to this market.
E
asyJet announced that it is leaving its
operating base in Madrid-Barajas as
from this winter due to the increase
in taxes – which is much higher in Madrid
than in Barcelona – and the oversupply in
the sector which translates as low income
per passenger and less productivity than at
its other European operating bases. The low
cost airline will continue servicing Spain, but
it will reduce its operations in the country by
7% and by 20% at the Spanish capital.
Ryanair, despite government subsidies,
will do away with 15 of its routes in Spain
and will reduce the frequency of 46 others,
all from Barajas and El Prat. As for the United
Kingdom, the Irish company will eliminate
the route connecting Madrid with Manchester and the routes from Barcelona to Leeds
Bradford and East Midlands.
Iberia’s low cost subsidiary, Iberia Express, will cease to operate its seasonal
route between Madrid and Edinburgh.
Exceptions to these reductions include the
English airline Jet2.com which will launch
four new routes from May 2013 between
Spain and the UK, connecting East Midlands
Airport with Gran Canaria, Ibiza and Menorca. The company also plans to add flights
28
Special WTM · November 2012
from Glasgow Airport to Menorca, Murcia
and Gran Canaria as from May, and to increase the frequency of existing routes
between the Scottish airport and Palma de
Mallorca, Alicante, Ibiza, Lanzarote and Tenerife. At the same time, and also from May,
Jet2.com will begin operating a route connecting Menorca and Manchester.
Vueling will embark on its fourth con-
Traditional Airlines
British Airways (BA) will intensify its presence at Barcelona, Malaga and the Balearic Islands: as from the 23rd of February
2013, it will operate a new route between
Barcelona and London Gatwick airport and
it will also increase the frequency of flights
between Malaga and the British capital by
30%. Additionally, as a result of increasing
demand, BA will extend its services between
Palma and Ibiza and London City Airport, initiated this summer, into the winter months.
Iberia, which is about to undergo major
structural changes – possibly the greatest of
its kind since it was privatised – did not want
to comment on its winter programme till its
holding company, IAG, announced the terms
of the structural changes to take place in the
company which could include a redundancy
plan to reduce employee numbers by over
6000 workers. Air Europa maintains its two
daily flights to London Gatwick Airport, and
will continue to operate this route throughout
the winter and summer months.
Renfe launches Renfe Spain Pass for international tourists
The Spanish railway company Renfe has launched the new Renfe Spain Pass, a pass for
tourists not resident in Spain to use when travelling by train in the mainland which provides
more flexibility and reduced prices across one of the largest railway networks in the world
and the greatest High Speed network in Europe, with a total 2.900 kilometres of service.
Renfe aims to attract part of the extensive market of international tourists arriving in the
country every year without a car, a total of 35.9 million. Most of these tourists come from
the United Kingdom and tend to visit the main destinations included on the AVE network:
Barcelona, Madrid, Valencia, Seville or Malaga, amongst others.
The new pass offers a flexible number of trips – from 4 to 12 – for a fixed price and is valid
for a month on Long Distance and Medium Distance AVE trains. The pass can be purchased
online, at travel agencies and at Spanish and foreign stations up to six months in advance.
DRV
PR
ACCIONA Trasmediterranea promotes
Balearic Islands at the World Travel Market
Travelling in Superferry allows you to carry all your personal lugagge with you including
your bycicles for free and a special price for bringing your pets on holidays
Travel between Barcelona and Palma de Mallorca
from 45 £ per passenger plus vehicle per crossing
for residents of the Balearic Islands and from 63 £
for non-resident tourists visiting the island, by buying
return packages for two passengers plus vehicle.
A
CCIONA Trasmediterranea promotes
its destinations in the Balearic Islands
during the World Travel Market 2012
to be held in London from 5th to 8th November. The company is offering return packages for two passengers plus car between
Barcelona and Palma de Mallorca from 45 £
per crossing per passenger plus vehicle for
residents, and 63 £ for non-resident tourists
visiting the island. Night crossings covered
by this package will depart from Barcelona
and include a double ensuite cabin, while
daytime returns will be from Palma in lounge
seating accommodation.
Balearic and Canary Islands
The leading Spanish shipping company
will be present at this international tourist
trade fair together with Turespaña offering
its maritime connections all year round for
the Balearic and Canary Islands, and also
from the south of the mainland to the
cities of Ceuta and Melilla, and Tangiers and
Nador in Morocco and Algiers. It will also
be present in other international pavilions
such as France, where ACCIONA Trasmediterranea has an important niche, together
with the British market of international passengers who travel to the Balearic Islands.
ACCIONA Trasmediterranea connects
the Balearic Islands all year round with
superferries and ferries from the main
cities on the mainland in the Mediterranean,
30
Special WTM · November 2012
Barcelona and Valencia, to Minorca, Ibiza
and Palma de Mallorca. This timetable is
reinforced in summer by increasing frequency and also with high speed ships.
Tickets can be purchased on www.
trasmediterranea.es, the Call Centre 902
45 46 45, collaborating Travel Agencies
and also via distributors which ACCIONA
Trasmediterranea has in the UK www.
directferries.co.uk, www.aferryto.co.uk,
and the rest of European countries.
On-board services
All the vessels meet the highest standards in quality, safety and environmental
conservation.
ACCIONA Trasmediterranea is the only
Spanish shipping company with its own
maritime stations at the main departure
ports on the mainland, Barcelona and Valencia, in order to offer the very best land
services to passengers, together with the
on-board restaurant and leisure services to
ensure a comfortable trip.
While on-board, the passengers will find
a number of different dishes and set meals,
snacks and beverages, depending on the
type of vessel and the duration of the
voyage. The superferries offer assures a wide
selection of meals and team of chefs prepare the menus which accommodate all
tastes and needs (vegetarians, celiacs etc).
All the company’s vessels offer free
bicycle transport, onboard entertainers
according to season, cabins, toilets and
ramps for passengers with reduced mobility, nursey and baby changing area, certified pet houses and walking area for pets
on the superferries.
ACCIONA is one of Spain’s leading corporations and operates in infrastructure,
renewable energy, water and services,
in more than 30 countries. Its corporate
claim—“Pioneers in development and
sustainability”—mirrors its commitment
to contribute to economic growth, social
progress and care for the environment
through its complete range of activities.
This commitment is recognized by
ACCIONA’s inclusion in the Dow Jones (DJSI)
and FTSE4Goodsustainability indexes.
ACCIONA is listed on the Madrid Stock
Exchange’s Ibex-35 blue chip index. It has a
workforce of around 31,000 professionals
and posted nearly 6.7 billion euros in
revenues in 2011.
www. trasmediterranea.es
Barcelona
Valencia
Malaga Almeria
Algeciras
Cadiz
BALEARIC ISLANDS
NORTH OF AFRICA
CANARY ISLANDS
SHALL WE GO TOGETHER?
Plenty of destinations.
Take your car on board.
The best offers and services.
Travel with as much luggage as you want.
00 34 902 45 46 45
www.trasmediterranea.es
Me gusta el Mar...Trasmediterranea
The sun and sand tourism offer continues to evolve according to the most
demanding of tastes
A country where the sea
takes centre stage
ity certificates and that they are also one
of the main holiday destinations in Europe
for families thanks to the fact that they are
included within the DTF brand (Family Tourism Destination) which features a total of
13 destinations.
Carboneras beach, in Almería, on the Andalusian coast.
I
ts favourable Mediterranean climate and
thousands of kilometres of coastline, as
well as its two groups of islands, the
Canaries and the Balearics, are reason
enough for Spain to be a prime destination
for beach holidays. But Spain is further enhanced by its ample experience in responding to the demands of holidaymakers, the
security and safety it offers tourists and the
excellence and quality offered by its hotels
and resorts, making it the best place in Europe in which to enjoy a holiday by the sea.
Apart from the numerous natural attractions Spain has to offer; beautiful sandy
beaches, secluded bays, and breathtaking cliffs, the country offers a great many
activities which bring visitors closer to the
coast through its marinas and ports and
also boasts a great number of resources
adapted to family holidays, single travelers
or tourists looking for some adventure.
Family Holidays
With its 580 kilometres of coastline and
close to three hundred and fifty beaches
and bays, Catalonia continues to be one of
32
Special WTM · November 2012
the best destinations for sun and sand tourism. The Generalitat de Catalunya takes the
prevention, control and improvement of its
coastal waters and beaches very seriously,
and each municipality cleans the sand at
its beaches on a daily basis. It is therefore
not surprising that a lot of Catalan beaches
have been awarded blue flags and qual-
Nature by the sea
The coast of Andalusia, which is over
800 kilometres long and extends between
the calm waters of the Mediterranean
and the aggressive and exciting Atlantic
ocean is characterized by the variety of its
scenery, from wide open beaches of white
sand in the provinces of Cadiz and Huelva,
to secluded bays beneath breathtaking
cliffs on the coast of Granada and its subtropical microclimate, the Costa del Sol or
Almería. Andalusia’s beaches also feature
marinas, golf clubs, beach promenades,
open air sports facilities and boat mooring areas. Beach tourism is very much
connected to nature tourism in Andalusia,
with special places to visit such as the
Doñana National Park, the most important
Biological Reserve in Spain, or the Cabo
de Gata-Nijar Nature Reserve with its untouched and secluded beaches.
Mallorca gets a makeover
Established beach holiday destinations
such as the island of Mallorca are working towards improving what they have to
offer and adapting it to the times. A great
example of this is the Calviá Beach Resort project, launched by the Meliá Hotels
International hotel chain and declared of
‘regional interest’ by the local authorities,
which aims to renovate Magaluf, a legendary holiday resort and British tourists’ favourite on the island.
This summer two new hotels have
opened on the front line of the beach,
Beach House, which includes the modern
beach club Nikki Beach, and Sol Wave
House, featuring a leisure area called Wave
House Mallorca with two wave pools for
surfing in with a 2.640 metre wide sun
terrace right in front of the beach and live
music provided by famous DJs.
The second phase of the complex will be
completed in the next 3 to 5 years and will
include two more hotels, Sol Antillas and
Sol Barbados, up to 3.500 rooms, and will
connect the front line of the beach with
Avenida Magaluf via a walkway, as well as
the refurbishment of some hotels into condo hotels or apartments and the renovation
of commercial and conference areas.
Another destination which stands out for
One of the wave pools in Sol Wave House of Magaluf, Mallorca.
its beach holiday offering is the Community
of Valencia, with several specialised hotels
offering over 47.000 rooms in well known
areas such as Benidorm and the Costa
Blanca, Gandia and Southern Alicante. Be-
nidorm continues to be a favourite destination for British tourists thanks to its climate,
quality beaches, complementary products
and the level of service it offers which is
renewed year after year.
Special WTM · November 2012
33
Mallorcan hoteliers plan to offer themed packages
BI
The Balearics add further value
and focus to their offering
The Balearic Islands
continue to take steps
towards improving
their offering; they
have initiated a
number of ambitious
projects, with a
clear focus on quality
and innovation, and
continue to make
their wide-ranging
resources more widely
available every year.
T
he British market is one of the most
important and most loyal to the Balearics. A total of 2.9 million British
tourists visited the region in 2011, 8%
more than the year before. It was an excellent year for the islands and British tourism
has continued growing through 2012. It
had increased by 4.6% by August, reaching numbers of 2.3 million, when the same
period a year before registered 2.2 million.
According to research published by the
Balearic Government’s Tourism Ministry,
British tourists visiting the Balearics are
mainly between 25 and 44 years of age,
40.8% of the total, and 45 to 64 years of
age, 39.1% of the total. 75.1% of these
visitors stay at hotels and 65.2% travel on
package deals. The annual report also indicates an increase in preference for higher
categories, and this is something that the
Balearics are hoping to respond to with
renovations to their facilities.
Many areas of the Balearics are also currently undergoing rennovations, thanks to
private funding and support from the public
administration and as part of projects aimed
at injecting new life into the islands. Highlights include Meliá Hotels International’s
Calviá Beach Resort in Magaluf; the Luabay
revamp in Cala Mayor or future projects in
34
Special WTM · November 2012
Pil-lari Playa joins Allsun Hotels after undergoing renovations which will turn into a 4 star hotel.
Sa Ràpita and Canyamel.
Calviá Beach Resort is a new complex
which, once finished, will feature seven
newly refurbished Meliá Hotels International hotels in the area, these are; Sol Antillas
Barbados, Sol Trinidad, Sol Guadalupe, Sol
Jamaica, Sol Magaluf Park, Beach House
and Sol Wave House. The project has been
declared of ‘regional interest’ by the Balearic government.
It has been conceived as part of a global
renovation of the area and includes golf as
one of the complex’s most important components. The first phase has already been
launched with the opening of Sol Wave
House and one of the Beach House buildings. The project will also include a theme
park complex, the Sol Katmandu Resort, for
which the Sol Magaluf Park and the Katmandu Park will be joined together and will
feature special effects projected on the hotel’s three facades.
As for the Luabay Hotels & Leisure
project; this will feature three hotels in
Cala Mayor, the current Luabay Marivent,
Luabay Costa Palma and Luabay La Cala,
which have been completely renovated.
The chain has invested five million Euros
to increase the hotels’ ratings from 3 to 4
stars. Palma Town Hall has fully supported
the project which it applauds for being consistent with municipal tourism policy, as
both hope to promote Palma de Mallorca
as a city break destination.
Luxury and golf
A further two projects have been declared of ‘regional interest’, both new five
star hotels. The first includes a new 9 hole
pitch and putt course. The second will be
located in front of Golf Canyamel, which
will ensure maximum enjoyment of this golf
facility, one of the 26 wonderful courses
available on the islands.
The project featuring the new pitch and
putt course will be built in Campos, Mallorca. The complex will be built in the Son
Durí finca in Sa Rapita and will feature 285
rooms and 203 suites. It will also include
a large sports facility with a social club,
swimming pool, paddle and tennis courts, multisport hall,
the 9 hole pitch and putt course and a golf academy. The
Balearic Government highlighted the fact that the project
has been developed with quality tourism criteria, architectural integrity and with respect for the environment, as well
as with sustainability and energy efficiency.
The other establishment will be operated by the Hyatt
hotel chain, and will offer luxury services and 142 guest
rooms. The total investment for this project is around 100
million Euros.
In much the same way that Canyamel Golf and its customers will benefit from this new project, Golf Son Termens
has benefited from the new hotel Jumeirah Port Soller Hotel & Spa, which opened on the 24th of April 2012 and is
the first Jumeirah Hotels & Resorts hotel in Spain and its
first resort to open in Europe.
A total of 108.471 metres squared of hotels will undergo complete refurbishment in the Balearics this winter.
These include the Pil-lari Playa, in Playa de Palma which
will join the Allsun Hotels group as a new 4 star hotel in
2013, and Grupotel’s Montecarlo and Port Alcúdia which
will also be upgraded to 4 stars.
Paradise on your doorstep
Nature and a favourable climate are the best touristic
resources Menorca, Mallorca, Ibiza and Formentera have
to offer. These factors make them ideal for taking part in
sports or simply for soaking in the beauty of the surroundings. Sailing on the clear turquoise sea, walking or cycling
through almond groves, diving in the calm and transparent
waters; these are just some of the activities you can enjoy
on the islands.
In Menorca, visitors can uncover the secrets of all the
civilisations which have left their mark on the island, enjoy
exquisite cuisine, stroll through traditional markets or spend
an afternoon horse riding. In Ibiza, visitors discover medieval
history with their children, and enjoy spectacular nights out
within the huge variety of quality nightlife options available.
In Formentera nothing beats spending the day at one of the
wonderful beaches, feasting on delicious seafood or wandering along the island’s green hills.
A new format for Mallorca’s offering
Mallorca has a very wide ranging tourism offer and the local authorities work very closely with the sector to develop
and present it as effectively as they can within all markets.
The FEHM (Mallorca Hotel Business Federation) has also
made an important contribution in this respect by creating
‘A sea of experiences’. The brochure, published in Spanish
and English, lists all the island’s specialised offerings and
can also be viewed on visitmallorca.com or by scanning a
QR code using mobile devices.
The entity hopes to offer specialised packages featuring specific products in the near future. The brochure includes comprehensive information about cycling routes,
walking and hiking, wine tourism, gastronomy, culture and
shopping as well as about specialised establishments and
agencies.
Embracing Technology
There are currently two new initiatives taking place in
Mallorca which are based on technology. These are Palma
Special WTM · November 2012
35
BI
Smart Destination and Playa de Palma Digital Destination.
The capital of the Balearic Islands will
lead the Smart Destination project, a
project which will be applied at several
Mediterranean destinations over the next
three years, with FEDER coordinating the
project and managing the funds.
This international project features the set
up of a technological platform which will
allow for improved usage of its public facilities: buildings, public lighting etc. At the
same time it will involve introducing new
systems for irrigation, fire-prevention, urban cleanliness etc. As the project leader,
Palma will be the main exponent of all of
the above.
As for the Playa de Palma, the seaside
area will become an intelligent digital destination thanks to a series of technological
activities planned in an agreement with the
Tourism and Sports Ministry and the state
agency Segittur.
These new technological projects will
be launched in the near future in order to
guarantee a sustainable development for
the destination. The main services to be
AJP ITB 190x135.indd 1
36
Special WTM · November 2012
Combine the enjoyment of nature with sports by playing golf in the Balearics.
implemented include: ‘wifi everywhere’, an
application for collecting statistical information from tourists at the airport via their
mobile devices; the App’s Platform; the
Digital Tourism Office; an online system for
denouncing crime; and Parking 1.0.
The Balearic Islands will be at this edi-
tion of WTM presenting all their products,
and were also present at the Golf Live Event
held in London in May. The region has also
organised several familiarisation trips for
British professionals and tour operators.
Ángeles Vargas
12/2/10 11:41:32
The Balearics strive for
tourism 365 days a year
BI
The islands, represented once again at the World Travel Market, are working hard to
diversify their tourism product
and to promote them via the appropriate
channels, a prior plan and organisational
structure has to be established so that each
service can be developed and an appropriate promotional plan must also be decided
on for each type of product.
© Jaume Capellà
The Balearic Islands are attending the most
important tourism fair in Great Britain, the
World Travel Market in London, for yet another
year, as part of their new comprehensive
Tourism Plan (PITIB) and in a clear move towards
creating and developing its tourism product.
Mallorca, Menorca, Ibiza and Formentera aim to
maintain their position as market leaders within
the British market.
T
he Balearic government’s Tourism
and Sports department will be busy
promoting the islands’ differentiated and diversified tourism product at
the most important tourism convention in
the United Kingdom. In fact, this is one of
the main plans of action set out by its new
Comprehensive Tourism Plan (PITIB), the
tool which will set the course for the Balearic community’s tourism policy over the
next four years.
According to the plan set out by the
PITIB, the Balearic Islands are developing
new strategies and actions which will add
value to certain unique qualities offered by
its tourism product. In this way they hope to
do away with the seasonality of the destina38
Special WTM · November 2012
tion and to equip the islands with a tourism
offer which goes beyond Sea and Sand;
one which attracts a different type of tourist
and above all, which can be enjoyed 365
days a year.
Golf, Nature, Culture, Water Sports, Cycling… these are some of the main attractions for tourists during a visit to the Balearic Islands, but there are also other services
which have not been as heavily promoted
in the past, such as Gastronomy, Health
Tourism, Conferences, Adventure Tourism,
Shopping and even elite or accessible tourism. In short, there is a whole array of opportunities which can enrich and promote
the destination’s tourism offer.
In order to add value to all these products
Strategic Boards and Tourism
Product Forums
The Balearic Ministry for Tourism and
Sports has recently created a series of
Strategic Product Boards in order to develop all these products in collaboration with
the private tourism sector. These boards,
which have been created to manage the
operative plan set out for each one of the
tourism products to be developed by the
PITIB, will act as a meeting place for technicians from the ministry, specifically from
the ATB (Balearic Tourism Agency) and
representatives from the entities, organisations and associations related to the product and its specific sector. Their objective is
to promote new tourism market segments,
to make the destination more competitive
and unique as well as to work towards doing away with its seasonality.
© Jaume Capellà
For now the boards for Golf, Water
Sports, Adventure Tourism, Nature, Gastronomy, Culture, Mice, Cycling as well
as Health Tourism have already met. The
meetings will take place once every two
months and hope to become a fundamental
tool in the development of a unique tourism
offer for the Balearic Islands, in close collaboration with the private sector.
At the same time, and as part of its
focus on developing the Balearic tourism
product, the Balearic Ministry for Tourism
and Sports has launched a series of specialised forums for certain products which
they hope will become meeting points for
professionals in each sector. The ministry
hopes these forums will allow for an exchange of opinions and will establish new
strategies which allow for the continued
development of said products.
© Fundación para la Promoción Turística de Ibiza
© Javi Saguillo
As part of the Balearic tourism strategy,
all this work aimed at the development of
the tourism offer must later be reflected in
a promotional strategy which will spread
awareness amongst tourism professionals
and end customers about the diversity of
what the Balearics have to offer. With this
To date the Ministry for Tourism and
Sports has organised various meetings of
this type such as the I Foro de Turismo y
Gastronomía, (the 1st Tourism and Gastronomy Forum) which took place last May
or the I Foro de Turismo y Deporte (the 1st
Tourism and Sports Forum) which took
place in October. The department intends
to continue in this vein and to hold more
meeting forums for professionals involved
in other target products for tourism in the
Balearic Islands.
in London is an integral part of the aforementioned promotional strategy and is essential for the Balearic Islands. The islands
will be represented at this edition of the fair
within the Turespaña stand with a similar
space to the one they had the year before,
of around 360m2. The space will include
Traditional products such as golf, nature, water
sports and cycling are complemented by gastronomy,
conference facilities, health services, shopping and
accessible tourism
in mind, the ATB (the Balearic Tourism
Agency) has come up with a series of actions which will allow this to be achieved
successfully within the different issuing
markets.
The Balearics at the World
Travel Market
As far as the British market is concerned, attending the World Travel Market
© Fundació Destí Menorca.
four customer service areas, one for each
of the islands; Mallorca, Menorca, Ibiza and
Formentera, with different counters and
meeting areas. The Balearic area will also
include 8 modules for private businesses
from the tourism sector such as Melià Hotels, Air Europa, Hi Hotels and Hipotels, who
will also be present as co-exhibitors for the
Balearic Islands.
The Ministry for Tourism and Sports
will use this event in London as an excellent opportunity to promote its tourism offer with a special emphasis on its
specific tourism products. In short, it will
be showcasing its commitment to the differentiation and diversification of the Balearic offer. In this way it hopes to compete
with other Mediterranean destinations, to
promote an added value which favours the
influx of tourists outside of the traditional
high season and of course, to maintain its
leadership in the British market; a market
which is vitally important for the Balearics,
and especially for the islands of Menorca
and Ibiza.
Photos: Govern de les Illes Balears /
Conselleria de Turisme i Esports / Agència de Turisme de les Illes Balears (ATB).
Special WTM · November 2012
39
Calvià upgrades and extends
local cycle and walking routes
for the low season period
PR
tel occupancy in September and October,
for the past four years.”
For the cyclist we have 5 routes all contained within our municipal boundaries.,
this means that Calvià, is the perfect base
for cyclists. The route map which has been
created is the best working tool for cyclists
and as Mayor, Manu Onieva said, during
the presentation, it is possibly the best one
ever created from a public office.
The new routes
will be promoted
internationally, and in a
bid to increase winter
tourism, the massive
potential of Calvià’s
sports facilities will
be showcased to
the various source
markets.
C
alvià Town Hall will pull out all of the
stops, during the winter months,
with a view to battling against the
short holiday season, by way of promoting
sports facilities to source markets. Calvià
has no shortage of possibilities where
sport is concerned, including walking and
cycle routes, in general, facilities, considered amongst the best in the Mediterranean. Some 80.000 promotional brochures
will showcase no less than 11 walking
routes and 5 cycle routes. Trade fairs and
tourism events will be the venue for the
distribution of said brochures, which will
advertise these products to the Austrian,
German, Scandanavian and British mar40
Special WTM · November 2012
kets. Further information can be obtained
from Calvià’s tourist information offices, or
via the website www.visitcalvia.com
Each and every one of the advertised
routes are in great condition, with clear signage and pictorial information. In addition
to the above mentioned website they will
be posted on Facebook and Tripadvisor.
Local Authorities and professionals have it
very clear, that walking and cycling are two
of the main activities which attract tourism
during the winter months. Bearing in mind
the potential of this municipality, and the
facilities on offer, it could easily become
known as the number one Mediterranean
destination in this field. With quality and
standards second to none.
Mayor, Manu Onieva, stated “It is our utmost priority to work relentlessly at lengthening the tourist season , in order that as
from March through to November the hotels of Calvià keep their doors open, thus
creating further bookings and helping to
maintain employment for our residents “ .
“Furthermore, “ he added, “ we are constantly seeking new and diverse products
to increase the season, by way of working hand in hand with the private sector,
the fruits of which are being reaped already
during this year 2012, with the highest ho-
For walkers, we have published 11 new
walking routes, which will guide travellers
through the various rural walks, which
highlight our nature, and our ethnological
and cultural heritage.
Although cycling and walking are the
main new concepts which are being highlighted during the 2012/2013 campaign,
tour operators are very much reminded of
other excellent concepts here in Calvià, in
low season, such as Rugby, Football and
Athletics.
Calvià’s tourism webpage gets
a makeover
Improved image and functionality, were
the main goals set out by Calvià Town
Hall for the makeover of the webpage at
www.visitcalvia.com
Colourful, more graphic, with easy access and practicality for users were key
elements for the network. Helpful, useful
and interesting information for the visitor
were fundamental, with maps, and pictorial directions for all sports facilities in each
area. At your fingertips, there is a wealth
of information about Calvià resorts and facilities, beaches, and services, as well as a
direct link to the websites of some of the
local hoteliers associations.
PR Palmanova & Magaluf (Majorca) Sun, sandy beaches…
No worries, just relax
300 days of sun a year
Active tourism
Splendid landscape
Escape the cold weather
Close to Palma ( just 12 miles away) and the airport
Nautical Tourism
Lively entertainment for clubbers in Magaluf
Attractions for the whole family
Leisure spaces
Terraces, discotheques, pubs and shows
Updated network of hotels
“A Guest, a Friend”
42
Special WTM · November 2012
… and much more
www.palmanova-magaluf.com
Enjoy yourself by the sea, stroll along the beach, play beach-volleyball, throw down your towel and sunbathe, take
a dip, have fun or simply lose yourself in the villages and hidden corners of our municipality. Or read a good book,
cruise along the coast, go diving, practise your favourite sport, among many other activities.
Experience our variety to the full and enjoy your rest in summer or in winter. How would you choose to enjoy your holiday?
A place where anybody of any age can find what they are looking for, a place where everyone who visits knows they
will always return.
Follow us
Special WTM · November 2012
43
PR
Relaxing in the true Mediterranean way
T
o be able to choose is to enjoy to the full. Here, between Mallorca and Minorca, the five Prinsotel holiday complexes await
you. On two Mediterranean islands with a vast range of options, to satisfy all your wishes.
Prinsotel, a family business with 30 years of experience behind,
does its best to give its guests memorable holidays.
At Prinsotel a world of experiences awaits you in a pleasant,
relaxed atmosphere.
Close to the beach and in a breathtaking setting, each of the five
Prinsotel establishments is just right for you to have a real holiday.
Mallorca’s picturesque landscapes and Minorca’s peaceful
beauty make the Balearic Islands the Mediterranean’s number
one tourist destination.
Your island, your hotel, your choice, Prinsotel propose a holiday
to suit you.
Comfortable rooms and apartments, carefully tended gardens,
large swimming pools, entertainment, activities for all ages, children’s playground, select gastronomy… a holiday that has everything awaits you at Prinsotel.
Mallorca
Menorca
www.prinsotel.es
44
Special WTM · November 2012
MINORCA
NATURALLY
The pearl of the Mediterranean. This is how the island is described
by many visitors, the most beautiful of the islands in the Balearic
Archipelago. Minorca is still little known and is now opening its
doors to visitors who will enjoy not only the beauty of its coastline
with pine woods leading onto its white sandy beaches and its many
virgin beaches accessed only on foot or by sea, but also its fascinating cultural and historical heritage.
The local government, Consell Insular de Menorca, is now working
on promoting the values associated with enjoying nature, by offering active holidays in the open air coupled with excellent gastronomy and an insight into the island’s rich cultural heritage.
The protection of the environment is an important issue within
all the political parties and the island society. In 1993 Minorca
was nominated a Biosphere Reserve and this year has received
the honour of being nominated by the UNESCO as the World
Centre for Sustainable Development for the network of Biosphere Reserves and Coastal Areas.
The flag ship of Minorca’s new outdoor tourism is the Cami de
Cavalls, an ancient coastal bridle path, which circumnavigates the
whole island. Gran Route 223 offers magnificent opportunities
to walkers, cyclists and horse trekkers. Those who have walked
the Camino de Santiago will appreciate this 185 klm. path with its
unbeatable scenery.
The long, safe coastline offers a variety of activities for those who
enjoy the sea. Sailing, windsurfing and the now very popular kayaking are all sports to be enjoyed and see a different island perspective from.
For those travellers who would like to treat their palates to a gastronomic experience they will not be disappointed. The island’s
hand made cheeses and local sausages, Mahonese sauce which
was invented in Mahón during the French occupation, the gin still
distilled locally using the recipe brought to the island by Admiral
Nelson and the delicious wines from the many small vineyards are
all delights waiting for the discerning gourmet.
British visitors will be interested to see the landowners houses still
painted what is known locally as English Red and will enjoy driving
down the first East-West road called Kane’s Road which was built
in 1720 under the island’s first British Governor Lieutenant Governor Richard Kane.
If the island can be proud of any one thing it must be the sheer
number and variety of prehistoric monuments making the island
one large archaeological site. Minorca boasts more than 1.800
Talayotic monuments which has encouraged the island authorities
to seek recognition from the UNESCO as a World Heritage Site.
Minorca is in harmony with Slow Tourism. A land where the hands
of the clock tick slowly and accurately allowing the visitor to relax
and enjoy everything the island has to offer and to step out of
the rush of modern society for a moment. Holidaymakers can
bask on the white sandy beaches and swim in the turquoise waters
but might also like to relax another way and pamper themselves
in one of the many Spas in the island’s hotels, where alternative
therapies and activities are also offered. – all valid and pleasurable
reasons why one should take advantage of a journey to this island.
Minorca is BALANCE: balance between sun and sand, interesting culture, beautiful scenery, unbeatable gastronomy, healthy
living and unquestionable quality tourism.
CI
New 2012-2016 Strategic Promotional Plan
The Canaries present their new
sun and sand tourism model at
the World Travel Market
The islands offer the best weather in the world as a differentiating factor
Growing losses have
forced the Canaries
to revise their tourism
model and promotional
strategy; they have
sought to establish
plans of action for
each one of the
islands in the region,
under the general
umbrella of the Canary
Islands brand. This
has resulted in the
2012-2016 Strategic
Promotional Plan which
is being presented at
the WTM.
T
he islands aim to consolidate themselves as a “unique, competitive
and preferential destination,” and
for this they “need an image and brand
which is shared by all agents, to spread
the destination’s unique and differentiating
attributes while also ensuring an adequate
market positioning for each sector. For this,
and in order to define the Strategic Plan,
each island’s priorities and plans have been
taken into consideration.”
With this in mind, a detailed diagnosis
of the situation has been carried out which
analysed the causes for this fall in competitiveness. The suggested reasons include;
competition from other destinations, the
limiting factor of airline connections, the
need to improve market positioning and
image, the reduced productivity exhibited
by tourism business models, the increased
dependency on commercialization channels,
an offer which is not specialised enough and
50
Special WTM · November 2012
The Canaries plan to use the weather to build a proposal for holiday experiences which adapt
to every sector.
certain areas becoming obsolete, resources
which are not valued and products which fail
to exhibit an adequate identity, changes in
demand created by new types of traveller,
and an under-developed public and private
management system.
The Government of the Canary Islands
explains that all these determining factors
“make it necessary for us to implement a
new tourism model, one which is based on
our current strengths and virtues and which
incorporates the new trends and parametres exhibited within the industry.” Within
this new model, tourism becomes a generating factor within the islands’ changing
economy; it provides new employment and
boosts other sectors of the economy.
Tourists go from being tour operator
customers to destination customers, which
implies more of an effort to capture new
clients and instill loyalty. In order to do this,
the public and private sector must work together in all areas of the industry and they
must call on the support of the local community. In the same way, companies must
stop competing with each other in tour
operator catalogues and instead establish
allegiances to compete together through
product clubs and area clusters.
All of this revolves around a new sun and
sand model which involves renewing the
traditional concept by way of an improved
structure and by integrating every aspect of
what the region has to offer. This renovation must go hand in hand with an improvement in market positioning.
Opinion polls show that the Canary
Islands is a well known brand but that it
lacks any recognisable differentiating factors except for its weather and beaches,
and this is one of the reasons given for not
visiting them. The local authorities have
therefore decided that the weather should
be “the differentiating and unique factor
on which to base the proposal for a holiday
experience which adapts to each sector,
which integrates the region’s entire offering, and which justifies higher prices on
the Canary Islands.”
This new market positioning is therefore
based on the weather, the best weather in
the world, and this is not just a promotional
argument, it is also based on scientific proof. In fact, the Canaries have already been
classified in various international research
projects, as having the world’s best climate, and universities and centres look set to
conduct further research in the future to
demonstrate the functional and emotional
benefits afforded by the best weather in the
world. The weather is also responsible for
the idiosyncrasies of the locals and their
exotic nature.
New Products
Within this new sun and sand model, the
Canaries have established three product
categories which they want to promote. The
first category features products directed at
Special
GOLF
couples, families, old age pensioners and
beach holidays in general, as these are in
great demand. The second features food
and wine, theme parks, hiking, rural holidays and shopping; products that do not
constitute the reason for travel, but are in
high demand once the tourist is at the destination. And the third category features all
products which, even though they are not in
high demand, contribute significantly to improving the destination’s image and market
position, such as nautical tourism, diving,
golf, active tourism etc.
Apart from the above, the islands have
identified complementary products which,
even though they are still in conception
stages, present an interesting development potential in the Canary Islands. These include scientific, educational, linguistic and language opportunities as well as
wine tourism, pictorial and cinema themed
options, and they offer a great many possibilities.
Markets
As for strategy within key markets for the
Canaries, such as the United Kingdom, the
The new model will be more structured
and will integrate all aspects of the
region’s tourism offer.
islands have opted to maintain their position, rebranding themselves with a focus
on the best weather in the world and developing specific actions by region and segment. This is the proposed line of action for
countries such as Germany, Spain, Norway,
Belgium and Ireland as well as the United
Kingdom, countries which are already familiar with the destination, which means that
new sales arguments will be necessary.
Enjoy being
a Golf Star.
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at WTM!
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At IBEROSTAR Hotels & Resorts we have everything ready for you to enjoy
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iberostar.com
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Special WTM · November 2012
51
CI
These initiatives are complemented by
an improvement in market positioning in
countries exhibiting high potential such as
France, Italy and Russia; as well as exploring possibilities investing only in identified
opportunities in countries such as Sweden,
Denmark, Poland, Switzerland, Austria,
Holland, Finland and the Czech Republic,
without carrying out general campaigns.
Within these markets, the Canaries have
separated demand by segments according
to socio-demographic groups and travel
motivation, identifying the ones which present the most development opportunity:
families with children, couples and senior
tourism; as well as tourists looking for a
relaxing break combined with getting to
know the destination, whose numbers are
growing significantly.
Communication Campaigns
For strategic and financial reasons, the
region will not be carrying out any large
scale publicity campaigns as it has done
in the past. Instead more attention will be
paid to content, both internally and externally produced as “it is time to work on our
52
Special WTM · November 2012
brand and to redefine our position within
the market as a destination worth visiting.”
So from now on “the amount of conventional publicity will be reduced and communication will be more important. We will go
from an intrusive form of publicity to being
well positioned when our potential clients
look for inspiration for their trips, and more
emphasis will be placed on public relations,
on the creation of content and on promoting
viral communication according to an orientation towards inbound marketing.”
As for communication and marketing
activities for 2013, a budget of seven
million Euros has been put out to tender
and the priority will be on a multimedia
focus which includes online media, social
networks, new technology and marketing
events and activities; as well as all the
traditional promotional tools such as billboards and the media.
British Market
The British market is key for the Canary Islands; it is immensely attractive and
maintains an important competitive edge.
It is the leading market in volume with a
market quota of 30% which represents
over 3.5 million tourists, and the second in
turnover with a total of 25%, preceded only
by Germany.
The United Kingdom is a mature market,
as over 90% of its population has visited a
foreign country, and the Canary Islands are
very well known. 38% of the population of
the UK has visited the islands at some point, and 20% have visited over 10 times. So
it is not surprising that its repeat business
index is 84%, eight per cent more than the
average of international visitors. Its preferred destinations, in order of preference,
are; Tenerife, Lanzarote, Gran Canaria,
Fuerteventura and La Palma.
Over the first nine months of the year the
number of British tourists has fallen by 3%,
compared to the 14% increase registered
last year. However, the predictions for the
winter are quite positive, judging by the development of bookings, and there could be
a last minute boost as the current financial
situation makes it difficult for people to plan
their holidays in advance.
Vivi Hinojosa
CONTEMPORARY RESORTS & URBAN HOTELS IN THE GLOBAL CAPITALS OF CULTURE & COOL
BARCELONA
CABO
CANCUN
MADRID
LONDON
VIENNA (2014)
FOR MORE INFORMATION, CONTACT YOUR TRAVEL AGENT, 0808 234 1953 OR VISIT MEBYMELIA.COM
MEBYMELIA
PR
Tenerife, a great incentive in the
sunniest working atmosphere
The Centro de Congresos del Puerto de
la Cruz, which has a maximum capacity for
almost one thousand delegates, is located
inside Taoro Park, surrounded by palm
trees and on top of a hill with unbeatable
views of the city and the sea.
T
enerife is today one of the most qualified and established conference, convention and incentive destinations in
Spain. In 2011 alone, almost a thousand
meetings were held in Tenerife, with the
participation of some fifty four thousand
delegates.
Its natural surroundings, year round
moderate climate, wide variety of outdoor activities and unique locations, as
well as its beauty – which attracts around
five million visitors every year – make Tenerife an increasingly popular destination
when it comes to organising professional
trips. It boasts forty-two protected natural
areas which cover half of its territory, volcanic beaches with black and white sand,
lush green forests of laurisilva, a lunar
landscape over two thousand metres above
sea level and year round sunshine; in short,
it is truly unique and makes for an excellent
working environment.
The island is just over 100km long and
wide and offers five different congress
centres, all able to cater for large groups
of people. In the south, surrounded by
one of the most varied accommodation
offerings in the country, are two fully active and unique conference facilities. The
first, la Pirámide de Arona, is a stunning
congress centre with an auditorium for over
two thousand people, and is part of a resort complex made up of five hotels which
together provide a total of more than thirty
meeting rooms suitable for conventions of
54
Special WTM · November 2012
all types and sizes. The other centre, built
more recently, is the Magma Arte y Congresos Conference Centre. Voted “best
congress centre in Southern Europe” by
British magazine Business Destinations in
2009; the centre combines magnificent
design by architect Martin Menis with a
functionality which is seldom found in this
type of premises. Its main hall is a marvel
of open space and can accommodate up to
two thousand five hundred people.
In Santa Cruz de Tenerife, two congress
centres, designed by Santiago Calatrava,
have become the central focus for corporate and cultural activities in Tenerife:
the Auditorio de Tenerife Adán Martín,
whose image has come to represent the
city (even though it has been open for a
relatively short amount of time), and the
Centro Internacional de Ferias y Congresos, which boasts one of the largest
spaces without columns in Spain.
There is also a conference centre in
Puerto de Cruz, in the north of Tenerife, an
area with a significant amount of hotels, all
capable of accommodating large groups.
Tenerife boasts one of the most powerful accommodation infrastructures in
the whole of Spain with more than sixty
thousand hotel beds in four and five star
hotels, and is serviced by two international
airports.
It is also well worth noting the advantage
of organising conferences, conventions or
incentive trips in the current economic climate and paying a maximum of 7% tax, as
opposed to the 21% payable in any other
region in Spain. This reduction in costs
is applied to any services contracted in the
Canary Islands, via the IGIC (Canary Islands
General Indirect Tax).
The Tenerife Convention Bureau offers
reliable up to date information at no charge
to all conference and corporate event organisers and works with over eighty associated companies – for which it acts as a
link – which offer all the services required
by this type of event. The Tenerife Convention Bureau is also promoting sustainable
event organisation and activities which are
in keeping with Corporate Social Responsibility for companies who would like to apply
their CSR policies to local projects.
For more information visit
www.tenerifecb.com
Lanzarote, a unique island
PR
havens of crystal clear waters and curly
waves, are a range of irresistible pleasures difficult to restrain from. You will
find a large variety of tourist attractions,
whose visit is almost compulsory if you
Lanzarote’s amazing
and unique beauty
keeps disconcerting
all those who have
visited the Island since
the beginning of its
existence.
A
tour across the “Island of Fire”
transfers the traveller to different
universes. The traveller will find it
restful to contemplate the unpredictable
physiognomy of an uninterrupted and privileged coastline, where wind and water
have indulged in creating exceptional
landscapes worthy of respect and tender
care. Lanzarote, declared as a Biosphere
Reserve, is an ideal tourist destination, the
known equilibrium between art, culture
56
Special WTM · November 2012
and the nature of its volcanic landscape
will surprise you.
Whoever visits Lanzarote will satisfy whichever hope indulged in, be it the
quest for peace, be it the interplay with the
ocean’s irresistible sea bed.
The beaches take over an infinite number of forms and textures, offering to the
discoverer a multitude of alternatives as
to which best adapts to expectations.
The coves, vast golden sand extensions,
wish to enjoy your stay on this island and
meanwhile enrich yourself. Cultural entertainment has been structured by the
Council of Lanzarote’s Centre for Art and
Culture under seven indescribably attractive designs. A unit of scenic, customary
and natural landmarks whose visit is never disappointing. Its wonderful weather
and the moderate winds allow the practice
of a wide variety of sports all year long,
specially water and nautical sports (scuba
diving, sports fishing, excursions in sailboats , windsurf , surf…) The island has
two leisure harbours. It is also possible to
play golf. The perfect place for sports can
be found in each municipality.
www.turismolanzarote.com
The Levante, ready to welcome the
British, its main tourism market
LEV
Faced with younger British tourists, the Community of Valencia has reinforced its sports
events such as the international motorcycling event Generali Gran Prix in Cheste.
The Eastern areas of Spain, on the shores of the
Mediterranean Sea and favoured by mild winters
and almost tropical heat in the summer, mainly
belong to the Valencian Community and the Region
of Murcia, regions which make up the area known
as the Levante. The United Kingdom is their main
issuing market for tourism. This year, sports events,
water sports activities, nature, shows and wine and
gastronomy have come to represent an important
part of what the area has to offer its visitors.
T
he United Kingdom is the main foreign
tourism issuing market for the Community of Valencia; it represented a
total 40.5% of the tourists visiting in 2011.
The Community is also the fourth most
popular Spanish destination amongst British tourists, preceded by the Canaries,
the Balearics and Andalusia. In 2011, it attracted 16.8% of the British tourists which
visited Spain. According to the Ministry of
Tourism, Culture and Sports, the slowdown
experienced by the region over four years
finished last year with a yearly growth of
10.6%, up to 2.1 million arrivals. 4.3 million British tourist overnight stays were registered over the year, 5.1% more than in
2010; an increase driven by Alicante whose
figures grew by 36.5%. Benidorm accounts
for 85% of overnights while Valencia has
seen a decrease of 5.6%.
Tourists from the United Kingdom are the
58
Special WTM · November 2012
ones which spend the most money during
their holiday: by August this year they had
spent 1.000 million Euros in the Valencian
Community, 11.8% more than during the
same period in 2011.
Over recent years the Community has
noticed a change in the type of British
tourist visiting; tourists are now younger,
between 25 and 44 years of age and their
main motivation to visit is to enjoy leisure
activities during their holiday.
The Tourism Ministry highlights the fact
that this has coincided with a change in the
way British tourists perceive the Valencian
Community. They have gone from considering it a destination which is exclusively for
beach holidays to including it as an option
for short breaks, culture, nature, gastronomy and sports events. Apart from going
to the beach and on walks, British tourists
show particular preference for visiting mu-
seums and monuments, enjoying cuisine
and local festivities and for buying handcrafted products; all important aspects of
the Community’s tourism offer.
“This means that the possibilities of attracting these tourists all year round have
increased significantly. In the last three
months of the year alone, the region hosts
tens of concerts, plays, shows, exhibitions,
festivals and gastronomy fairs; a calendar
of events which caters to all tastes and
ages and which is further enhanced by
sports events such as the Tennis Open 500
in Valencia and the international motorcycling event in Cheste, the Generali Gran
Prix,” said the Ministry. It also pointed out
that autumn is one of British tourists’ favourite times of year “as they are not used
to the high temperatures experienced during a Mediterranean summer.”
A tourist which is loyal to
Murcia
612.071 British tourists visited the region
of Murcia in 2011. British tourists represented 57.3% of the region’s market quota
in 2011, which means that it was more
stable than the year before, after descending over the last three years. Despite this
decrease, Murcia’s international tourism is
still highly dependent on the British market,
and registers a quota of 24%, much higher
than the total Spanish quota.
The number of overnight stays registered
for British tourists in the region of Murcia
in 2011 totalled 6.916.405, with an average stay of almost 12 days, higher than the
Spanish average.
The main activities which attract British
tourists here are the sun and sand, nature, outings, shopping, nightlife and cultural
events. For the majority (62%) price was
also a decisive factor.
The Ministry of Tourism highlighted the
high loyalty levels shown by British tourists,
with a high percentage of tourists (68.6%)
visiting the region for the second time.
The weather, the scenery, leisure options,
culture and gastronomy have always been
Murcia’s main attractions as a tourism destination. Now the region is promoting additional services to attract British tourists;
such as water sports, nature, golf and wine
and gastronomy.
Diana Ramón Vilarasau
Aragon, land of
many charms
PR
Alquézar (Huesca).
Hospedarias de Aragon, charming places to stay
Located throughout the territory of Aragon, the Hospedarías (lodges) make up a network of hotels owned by the government of Aragon and are characterised by their excellent quality and above all
by their location within emblematic buildings such as monasteries,
castles, palaces and elegant mansions. There are a total of seven
Hospederías available for you to stay at in Aragon:
- In Huesca: San Juan de la Peña, Loarre and Roda de Isábena.
- In Zaragoza: Monasterio de Rueda, Palacio del Papa Luna
(Illueca), Sádaba and Mesón de la Dolores (Calatayud)
- In Teruel: La Iglesuela del Cid
For more information visit: www.hospederiasdearagon.com
Skiing in Aragon
Aragon is a unique place in the world when it comes to skiing. In
the north, in the Pyrenees, visitors will find the ski resorts at Astún,
Candanchú, Aramón Formigal, Aramón Panticosa and Aramón Cerler,
and in the south in Teruel, in the Iberian system, the resorts at Aramón
Javalambre and Aramón Valdelinares, which offer alpine skiers various entertaining slopes as well as spectacular scenery and locations.
In total there are 348km of slopes in Aragon and 369 marked and
special slopes across the seven ski resorts.
For those who prefer cross-country skiing or snowshoeing there is
also a wide variety of alternative routes and pathways available.
For more information visit: www.nievedearagon.es
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Special WTM · November 2012
Aragon, land of wine and gastronomy
Lovers of fine food and wine will appreciate Aragon’s exquisite
cuisine based on local and farm produced products and cooked with
the utmost skill.
Dishes such as the ternasco de Aragón, chicken a la chilindrón,
borrajas and cod al ajoarriero are just some of the typical fare to
try in the region, washed down with the best local wines. Choose a
bottle of the magnificent wines from Somontano, Cariñena, Campo
de Borja and Campo de Calatayud, all boasting their own designation of origin.
But this list would not be complete if we did not mention Aragon’s
other well known products, also awarded their own designation of
origin: the Calanda peach, olive oil from lower Aragon and ham from
Teruel, all mouth watering delights for every palate.
For more information visit: www.gastronomia-aragonesa.com
The Hecho, Ansó, del Aragón, de Tena, Gistaín and Benasque
valleys and of course the Ordesa Natural Park and Monte Perdido,
declared a World Heritage Site by UNESCO, offer nature lovers unrivalled possibilities of enjoyment.
Hiking up to the mountain lakes or glaciers, walking along the
extensive network of routes, mountain biking along the valleys, climbing, white water rafting, riding chair lifts up to mountain tops, all of
these and more can be enjoyed in this magical place.
The Pyrenees of Aragon offers you a whole new world of sensations and unforgettable experiences; all within the most beautiful
natural surroundings.
Ham from Teruel.
Aragon, a rural tourism paradise
Visitors looking for the best rural tourism options will be find that
Aragon offers a tranquil and relaxed way to get to know its land,
culture and people. The region offers establishments which respect
traditional architectural values and are always in the best of taste.
Aragon’s 1330 rural tourism establishments offer great levels of
hospitality to visitors wanting to experience the life and customs of
its many secluded villages.
The areas most visited by travellers looking to spend time in nature are the valleys of the Pyrenees, the prepirenaica mountains, in
the province of Huesca, the area of the Five Vallleys, Calatayud and
Moncayo, in the province of Zaragoza and the Maestrazgo, Matarraña, and the sierra de Albarracín in the province of Teruel.
Mountain Biking in the Pyrenees.
A friendly Aragon welcome
But above all, if there is something which really makes Aragon
stand out, it is our hospitality and friendly nature; we welcome visitors with open arms and are looking forward to helping you discover
our region’s best kept secrets.
Hospedería del Mesón de la Dolores (Calatayud, Zaragoza).
Albarracín (Teruel).
The Pyrenees of Aragon, a natural treasure
The Pyrenees are without a doubt one of Aragon’s most valued
attributes. Majestic snow capped mountains, stunning waterfalls,
crystal clear rivers, deep lakes, valleys presided over by huge reservoirs and leafy forests - this is just some of the amazing natural
scenery which will amaze visitors to the region.
FOR MORE INFORMATION
www.turismodearagon.com
[email protected]
Tourist Information of Aragon:
00 34 976 282 181
Special WTM · November 2012
61
The region will launch an Office for Tourist Defense and Protection
AND
Andalusia surprises visitors with
its fresh and varied offering
in Jaén; Baena, Cabra, Lucena, Priego de
Córdoba and Puente Genil in Córdoba; Carmona and Osuna in Sevilla.
‘Living Costa del Sol’ presents a new opportunity for finding the perfect second home.
Culture, tradition, health and beauty, residential or sports
tourism such as golf, these are just some of the highlights
included within Andalusia’s quality tourism offering; this
year the region adds surprising new details and gracefully
opens its doors to welcome visitors once again.
A
ndalusia continues to attract a great
deal of British tourists, and the figures clearly show that the number of
visitors arriving in the region from the United Kingdom grows every year. 1.68 million
British tourists visited the region in 2011,
11% more than in 2010, representing
19.7% of the total foreign tourism received
by Andalusia and 7.7% of the general total.
The British market clearly favoured the
region for yet another year and registered
the highest levels of growth. Surprisingly,
the length of stay increased again in 2011,
and according to figures for the first semester, British arrivals in Andalusia grew
by 6%. Most importantly, these tourists
continue to show great customer satisfaction and gave the destination an average
7.8 points when asked for their opinion;
a rating which has also continued to grow
over the years.
In order to generate even further customer satisfaction, the Junta de Andalucia
has decided to launch a new Office for
Tourist Protection and Defense in 2013;
a department whose sole objective will be
to inform and protect visitors in view of
62
Special WTM · November 2012
their rights when using tourism services
and facilities.
Beautiful beaches and moving
culture
The region’s most well known attractions are its beaches, an asset which Andalusians continue to improve every year.
Andalusia is the Spanish region with the
highest number of beaches certified with
the Q for Quality flag awarded by the Spanish Quality Tourism Institute (ICTE) in 2012,
with 58 of the 173 Andalusian beaches
currently flying the blue flags.
Either combined with the beaches or as
a main motive, culture has become the
region’s second most popular attraction.
There are a great variety of cultural products on offer here but recent highlights
include the Caminos de Pasión, a cultural
tourist route which uncovers the historical
and artistic heritage, gastronomy, traditions, Easter celebrations, folklore and
craftsmanship of central Andalusia. The
initiative features eight municipalities which
are characteristic for the wealth of their history and heritage, they are: Alcalá la Real
Golf, health, beauty, dolphins…
The excellent Andalusian weather is ideal
for all types of outdoor sports with golf being
the one which attracts the highest number
of British tourists. The good news is that
this year the region’s offering is about to
be extended. The Andalusian authorities
have just approved a second ‘touristic interest’ project, Castellar Golf, in Castellar
de la Frontera (Cádiz), which will feature
an 18 hole golf course, a 5 star hotel with
150 rooms, an apartment hotel with 100
units and a residential area featuring family
housing as well as event halls and various
sports facilities and health and beauty establishments.
Health and beauty is, incidentally, one of
the region’s strongest offerings. Establishments and services of this type are widespread at Andalusian destinations; 90% of
five star establishments feature health and
beauty services, 50% at four star and 20%
at three star hotels and resorts. The excellent
options at hotels are further complemented
by the thermal baths available in the region.
One of the region’s most original attractions is the chance to see dolphins and
whales in their natural habitats. These
breathtaking creatures can be spotted from
boats on the Straits of Gibraltar and are
joined every summer by killer whales.
Living Costa del Sol, a secure
investment
Malaga’s public administration in collaboration with some local business entities has
created a new tourism product called ‘Living Costa del Sol’, with the clear objective
of promoting the province’s image as a safe
destination in which to own a second home.
The idea is to spread awareness about
the wonderful residential developments the
Costa de Sol has to offer people who would
like to own a home in Spain.
Andalusia will present all of these products at the WTM as well as at other events
throughout the year including specialised
fairs and reverse promotion activities.
Ángeles Vargas
Elías Bendodo (President of the Málaga-Costa del Sol Tourist Board)
‘Costa del Sol, driving force of Andalusian PR
economy and tourism, is to lead economic
recovery in the region’
M
álaga-Costa del Sol is the most
important travel destination in Andalusia, welcoming more than 9
million tourists a year (2011 data, INE and
Tourism Observatory by SOPDE). In fact, it
is among the three most popular holiday
destinations in Spain for both domestic and
international tourists.
This has been so for five decades.
You might then wonder, ‘What’s the challenge for the Costa del Sol now?’ Our challenge is continuous innovation in the face
of change – a pro-active ongoing process
aimed at transforming the threats of maturity
into opportunities for talent and experience.
The changes in infrastructure and product
conversion over the past five years were key
to the sustainable growth of the Costa del
Sol, reactivating tourist activity in the face of
an unprecedented crisis.
The big-scale project of the Port of Málaga
(Pier 1) and its fabulous Maritime Station
have placed Málaga among the few Spain
home ports to have grown this year (about
14% through August 2012) and earned the
city the fifth place at the national level in
terms of the number of cruise passengers
(arrivals and departures).
Likewise, the amazing airport expansion
project (Plan Málaga) has placed the arrivals area of Málaga-Costa del Sol Airport in
the avant-garde of Europe while doubling
its capacity to welcome passengers. Currently, we have the fourth largest airport in
Spain in terms of number of passengers (13
million last year, 6.3% more than in 2010,
when the new terminal came into operation).
Most passengers (71% in 2011) came from
abroad, mainly UK and Germany. With the
new runway in June 2012, leading to increased air traffic (up to 30 million passengers a year), the airport’s performance is expected to be even more impressive this year.
To these two outstanding gateways to
the Costa del Sol we should add the wellestablished María Zambrano AVE highspeed train station, which revolutionised
rail transport in 2007, superseding domestic flights and leading to a 60% rise in train
arrivals thanks to the railway connections
available for all major cities in central and
northern Spain. Fast, comfortable, versatile and running on time, high-speed trains
brought larger numbers of domestic tourists to the Costa del Sol – holidaymakers,
city breakers, event attendees, business
travellers and even golf players. For there is
much more than sun and sand to the Costa
del Sol: there are golf courses, restaurants,
amusement parks, country hotels and conference or meeting venues, too.
The development of infrastructure was accompanied by the conversion of products and
services in the public and private sectors.
Product and service quality – better, outstanding quality – is the key to tourist satisfaction on the Costa del Sol.
Quality is the result of training, knowledge,
talent and skill. And it is the force underlying
the intangible assets of travel destinations.
In Málaga, such assets – hospitality, kindness, politeness, warmth and willingness to
help – are wired into the people’s DNA. They
do not need to be learnt. These values are
difficult to imitate when they are displayed
‘Málaga style’.
There is a wide range of accommodation options available in Málaga Province,
from campsite to five-star hotels, offering
6,328 beds. In fact, establishments amount
to 2,403 (including 916 country hotels or
homes), with 165,652 tourist beds available.
The number of beds available rose by
10.7% (15,809) in the past five years. 28.7%
of the total belong to four- and five-star hotels.
In this ever-changing situation, this transformation from the weaknesses of maturity
to the strengths of experience, we are once
again introducing a renovated destination
in the international scene, based on the
knowledge gained from the experiences of
the millions of tourists who have visited us in
more than 60 years. Once again, our travel
destination has been modernised from its
foundations to operate at the level of excellence and retain the leadership it has held for
so many years.
The new rules in the travel industry invite
us not to live in the past. Experiences are
planned and lived in the present. Thus, the
Costa del Sol’s success in the new world
of international tourism will depend on the
identification of our products and services
with a place where ‘the best experiences are
possible.’ This will give us the competitive
advantage we need, and advantage we must
keep with the help of innovation and profit
efficiency. It is the only recipe for a successful destination in today’s world.
Elías Bendodo
President of the Málaga-Costa del Sol
Tourist Board
Special WTM · November 2012
63
The agency presents a pioneering initiative for instagramers which managed to combine
online and offline spheres
CAT
Catalonia focuses its promotional efforts at
the WTM on the online world and social media
The British market, its second highest issuing market, has grown by 30% and represents
11% of its international arrivals
Catalonia focuses its presence at the
World Travel Market on online promotion
and social media, the platform chosen to
present the pioneering initiative launched
by the ACT (Catalan Tourism Agency): ‘a
journey with instagramers.’
T
he ACT takes part in this new edition of the World Travel Market with a stand covering 336 metres which showcases the
services of 40 exhibitors including boards, tourism offices and
companies within the sector.
Within the framework of the fair, ACT’s promotional director
presents Catalonia’s online marketing strategy, using a pioneering
initiative within tourism promotion as an example: a journey with
instagramers. The presentation is part of a session organised by the
WTM about the most innovative projects in this field, and Catalonia
will be presenting alongside destinations such as Japan, Emilia Romagna, Scotland, England and Las Vegas.
Catalonia became the first Spanish tourist destination to use Instagram as a promotional channel; a platform which has over 80
million users. The Catalan Tourism Agency, in collaboration with ‘instagramers Cataluña’, invited 11 of this social network’s most influential users, from the rest of Spain, Italy, France, Germany, Norway,
The Netherlands and The United States, to visit the region and take
photos which were then published on Instagram and other social
networks as well as on their own blogs.
The instagramers participating were some of the most influential
both nationally and internationally and between them had a total of
500.000 followers. People were able to follow their journey through
the region via Instagram, via Twitter using the hash tag #catalunyaexperience, via the Catalunya Experience Facebook page and on
Catalonia’s Instagram webpage.
The next step was to invite all Instagram users to take part in a
photography competition based on Catalonia. To take part all users
had to do was publish a photograph with the hash tag #catalunyaexperience; and this resulted in some 52.000 images which can be
viewed on the Catalan Tourism Agency’s Statigram platform.
A panel of judges selected the best photographs based on their
originality, quality and above all how they represented a different
and personal view of the region. The 241 photos selected are now
part of an exhibition called ‘Catalonia, as seen by instagramers’,
structured with eight main themes; Catalonia, land of contrasts;
Catalonia, land of creativity; Catalonia, by the Mediterranean Sea;
Catalonia, interior and Pyrenees; Catalonia, land of history; Catalonia, land of gastronomy; and Catalonia, land of traditions.
The exhibition can be viewed in the Palau Robert gardens in Barcelona until the 18th November and is this promotion’s closing ac-
64
Special WTM · November 2012
Catalonia as seen by the instagramers who took part in this first
initiative organised by the ACT.
tivity. It is one of the first initiatives launched in Spain to successfully
integrate online and offline in a single project.
This move towards applying new technologies to promotional
strategy for its destinations is now combined with the region’s traditional promotion of its gastronomy. The ACT thus widens its traditional meeting with professionals from the British and Catalan tourist
sectors. This year the gastronomy exhibition is presented by chefs
from the Cuina Barceloneta and Noguera Cuina kitchen collectives.
Not only does it offer the possibility to taste Catalan specialties, but
it also is a great opportunity for professionals to network.
Improvements in the British market
By taking part in the WTM Catalonia aims to continue improving
its results within the British market, which have been very positive
so far this year, especially when considering the current financial
situation. The United Kingdom is currently the region’s second most
important issuing market and accounts for 11.2% of foreign tourism
arriving in the area.
1.2 million British tourists have visited Catalonia during the first
eight months of the year, 30.5% more than during the same period
a year before. There has also been a similar growth in the income
generated which this year was 816 million Euros, 30.2% higher
than the previous year.
Vivi Hinojosa
N
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ARTCOTIC
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Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city.
Get to know it from the sea, by bus, on public transport or on foot.
There are countless ways to discover the city and Turisme de Barcelona
will help you; don’t forget to drop by our tourist information offices
or visit our website.
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Buy all these products and find out the best way to visit our city.
Catalunya
Pl. de Catalunya, 17 S
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Estación de Sants
Pl. dels Països Catalans, s/n
Aeroport de Barcelona
Aeroport del Prat Terminal 1 & 2
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Rambla dels Estudis, 115
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T
The Community of Madrid, leisure and
business destination for British tourists
MAD
The capital city chooses to open up some of its unexplored areas
Madrid’s culture, shopping and gastronomy attract British tourists
The community of Madrid boasts a wide variety
of cultural options which attract British tourists
searching for leisure activities. But its event and
meeting facilities and services also make it an
ideal option for business travellers.
B
ritish tourists are attracted to Madrid by a wide variety of products.
The Ministry for Employment,
Tourism and Culture states that 43% of
these tourists come to enjoy leisure and
a holiday, while 42.5% visit the region for
work or business trips.
According to the National Statistics
Institute’s Questionnaire on Hotel Occupation, 330.228 British tourists stayed at
hotels in the Community of Madrid during
2011, which makes them the fourth most
prominent issuing market, after the United
States, Italy and France. This, according
to sources within the Ministry “gives us a
very clear idea of how important this market is for Madrid. If we consider the data
published by Frontur, the British market
comes up as the third most prominent
issuing market, after France and Italy. In
both cases the market shows very positive results, with growth rates of 7.5% and
11.7% respectively.”
The data offered by the above sources
allows us to conclude that British tourists
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Special WTM · November 2012
stayed for an average of 5.3 nights during
2011. Their total expenditure amounted to
305.5 million Euros, 24.3% more than in
2010. As for the average amount spent
by British tourists, this comes to 729,72
Euros (which represents an 11.05%
growth) with an average spent per day of
136.14 Euros (13.2% growth).
However, these numbers are falling
slightly during 2012, with a decrease of
up to 5% registered last August. The Ministry claims to be monitoring these variations very closely especially any which
occur over the last three months of the
year and is working to alter this trend
and to achieve better results by the end
of the year.
The promotional strategies carried out
by the community include a significant
development in internet tools used. Madrid Town Hall is also helping to organise
familiarisation trips for specialised agents
to visit the area.
But it is everything that it has to offer
culturally, commercially and gastronomi-
cally which attracts many of the tourists
visiting the community. The quality of its
exhibitions is one of its strongest points.
For examples some future exhibitions
include Van Dyck at the Prado Museum;
Gauguin, Cartier art, open-air painting
by Turner, Constable, Van Gogh and Cèzanne at the Thyssen-Bornemisza or the
Casa de Alba heritage at the Palacio de
Cibeles. “These options are added to the
many attractions offered by the region and
make a visit to the Community of Madrid
even more attractive.” One cannot forget
the Reina Sofía Museum – which, together
with the Thyssen and the Prado, makes up
the Paseo del Arte (Art Walk) or the Santiago Bernabéu Museum, the fourth most
visited museum in the city. These four
museums are included in one of the three
new programs presented by the Strategic
Tourism Plan for Madrid 2012-2015, ‘El
Madrid + Real’ (which adds value to this,
the most visited touristic circuit related to
historical and cultural heritage.) The other
two programs included in the plan are
‘Madrid gana de cerca’ (with new routes
such as Salamanca, Las Letras, La Latina or the new Madrid Río; and museums
such as the Sorolla or the Lázaro Galdiano
Foundation) and ‘Madrid plays off’ (with
more alternative and innovative aspects of
Madrid’s tourism offer including La Casa
Encendida, the Old Tabacco Factory, the
Slaughterhouse and alternative neighbourhoods such as Malasaña, Chueca,
TriBall, Conde Duque or Lavapiés).
As for the MICE and business travel
sector, it is worth pointing out that Madrid has been chosen as the venue for five
international conferences and 14 events,
which will take place between 2012 and
2014 and which will attract 16000 professionals to the capital, and it is likely that
more events will be confirmed soon.
Lastly, one cannot publish an article
about the Community of Madrid without
mentioning the Eurovegas project. The initiative is not without its fair share of controversy, but in general the region hopes it
will have a positive effect on tourism in the
area. Latest predictions say that construction work will begin in December 2013.
Paula Pielfort Asquerino
With its 590 facilities in which to practise the sport, and dozens of specialised hotels,
Spain is a favourite destination for this kind of tourism
The best golf destination in Europe
Spain is the preferred destination
for 40% of Europeans travelling
abroad to play golf and it is clear
why: its courses are amongst the
best on the continent, it boasts a
number of specialised hotels, ample
experience in this type of tourism
and a privileged climate.
M
arch, April, October and November are the high season
for golf tourism in most of the country and the weather
even allows for golf holidays from December to March in
places such as the Canary Islands.
Golf tourists are typically interested in taking part in other activities during their stay and Spain offers them a wide choice of
quality options. Travellers can choose their destination according
to their particular tastes so that they are able to combine their
time on the golf course with water sports, gastronomy, shopping,
hiking, cultural tourism or wellness.
More courses, better quality
Spain is home to a wide variety of golf facilities, as well as golf
courses for all levels of player. It even allows visitors a choice of
68
Special WTM · November 2012
Las Colinas Golf & Country Club is just one of over 30 courses in
the Community of Valencia.
scenery when it comes to deciding on where to play; mountain
sceneries, sea views, vineyards or on the edge of a cliff, there is
no limit to the variety available.
According to recent research published by the Spanish Royal
Golf Federation, there are currently a total of 431 courses in operation, whereas the Market Study on Spain’s Golf Courses, published by Aguirre Newman consultants – which takes into account
all types of course including pitch & putt-, claims there are 590
active courses, 49.7% of which feature 18 holes.
Furthermore, despite the country’s current financial situation,
64 new courses have been opened in the past two years alone,
and the forecasts for new developments are optimistic. Another
factor to consider is that existing courses have continued to update their facilities with the introduction of advanced technology
for sewage disposal and water recycling systems used to water
the courses, as well as the installation of renewable energy systems and other resources to improve player experience.
Something for everyone
When considered by regions, Andalusia’s golf offering continues
to be the most extensive in Spain. The region boasts a total of 106
courses and also hopes to extend its attractions with numerous
projects which are currently in different stages of development.
Catalonia’s 37 courses host various international tournaments
a year. Valencia is home to 10% of the total national offering with
35 golf courses, several specialised hotels and residential areas
connected to these facilities.
Weather is a bonus in the Balearic Islands, where there are
26 golf courses and where the Son Saletes project in the Mallorcan town of Sencelles, has recently been declared a ‘regional
interest’ initiative. In the Canary Islands, visitors can play golf all
year round, as well as enjoy the mild climate, 25 golf courses and
several specialised hotels.
Apart from the traditional destinations mentioned above, there
The Amarilla Golf course is located in San Miguel de Abona, in Tenerife.
are others such as Galicia, where there are 22 courses and where
visitors can enjoy the recently created “Galician Golf Routes”
which combine playing golf with visits to thermal baths and gourmet restaurants; or Navarra, where the “Navarra golf & gourmet”
product also combines the sport with the best cuisine. La Rioja is
also an ideal destination in which to enjoy gastronomy, wine tourism and golf; and in Cantabria, birthplace of the legendary player
Severiano Ballesteros, there are 11 courses and a further 9 under
development.
Special WTM · November 2012
69
GOLF COURSES
Course
FEDERACION ESPAÑOLA DE GOLF
Province
MADRID
ANDALUCIA
• FEDERACIÓN ANDALUZA
ALBORAN GOLF
AGUILON GOLF
CLUB DE GOLF PLAYA SERENA
CORTIJO GRANDE GOLF CLUB
COUNTRY CLUB LA ENVIA GOLF
DESERT SPRINGS GOLF CLUB
GOLF RESORT ALMERIMAR
MARINA GOLF MOJACAR
PLAYA MACENAS GOLF & BEACH RESORT
VALLE DEL ESTE GOLF - SPA - BEACH RESORT
ALCAIDESA LINKS & ALCAIDESA HEATHLAND
ALMENARA CLUB GOLF
ARCOS GARDENS GOLF CLUB & COUNTRY ESTATE
BENALUP GOLF & COUNTRY CLUB
CLUB DE GOLF EL CAMPANO
CLUB DE GOLF LA CAÑADA
CLUB DE GOLF LA RESERVA SOTOGRANDE
CLUB DE GOLF NOVO SANCTI PETRI
CLUB DE GOLF VALDERRAMA
COSTA BALLENA OCEAN CLUB DE GOLF
GOLF EL PUERTO
LA ESTANCIA GOLF
LOMAS DE SANCTI PETRI GOLF GARDEN
MONTECASTILLO BARCELO GOLF CLUB
MONTENMEDIO GOLF & COUNTRY CLUB
REAL CLUB DE GOLF SOTOGRANDE
ROTA CLUB DE GOLF
SANLUCAR CLUB DE CAMPO
SHERRY GOLF JEREZ
THE SAN ROQUE CLUB
VILLANUEVA GOLF
VISTA HERMOSA CLUB DE GOLF
CLUB DE CAMPO Y DEPORTIVO DE CORDOBA
CLUB DE GOLF POZOBLANCO
GRANADA CLUB DE GOLF
LOS MORISCOS CLUB DE GOLF
MEDINA ELVIRA GOLF
SANTA CLARA GOLF GRANADA
CLUB DE GOLF BELLAVISTA
CLUB DE GOLF CORTA ATALAYA
CLUB DE GOLF EL ROMPIDO
COSTA ESURI GOLF CLUB
GOLF DUNAS DE DOÑANA
GOLF NUEVO PORTIL
ISLA CANELA GOLF
ISLANTILLA GOLF RESORT
LA MONACILLA CLUB DE GOLF
PARQUE DEPORTIVO LA GARZA
ALHAURIN GOLF
AÑORETA GOLF
ARQUEROS GOLF
ATALAYA GOLF & COUNTRY CLUB
BAVIERA GOLF
BENALMADENA GOLF
CABOPINO CLUB DE GOLF S.A.
CALANOVA GOLF
CERRADO DEL AGUILA GOLF
CLUB DE GOLF ALOHA
CLUB DE GOLF EL CANDADO
CLUB DE GOLF EL COTO
CLUB DE GOLF LA SIESTA
CLUB DE GOLF LOS ALMENDROS
CLUB DE GOLF LOS FLAMINGOS
CLUB ESTEPONA GOLF
COSTA CASARES GOLF
DOÑA JULIA GOLF
EL CAMPANARIO GOLF
EL CHAPARRAL GOLF CLUB
EL PARAISO CLUB GOLF
GOLF & COUNTRY CLUB LA DUQUESA
GOLF ANTEQUERA
GOLF FINCA CORTESIN
GOLF LA DAMA DE NOCHE
GOLF PARADOR DE MALAGA
GOLF RIO REAL
GOLF TORREQUEBRADA
GREENLIFE GOLF CLUB, S.L.
GUADALHORCE CLUB DE GOLF
GUADALMINA GOLF NORTE / SUR
LA CALA GOLF
LA NORIA GOLF AND RESORT
LA QUINTA GOLF & COUNTRY CLUB
LA RESINA GOLF
LAURO GOLF
LOS ARQUEROS GOLF & COUNTRY CLUB
LOS NARANJOS GOLF CLUB
MAGNA MARBELLA
MARBELLA GOLF & COUNTRY CLUB
MIJAS GOLF CLUB
MIRAFLORES GOLF
MONTE MAYOR GOLF & COUNTRY CLUB
MALAGA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
ALMERIA
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CADIZ
CORDOBA
CORDOBA
GRANADA
GRANADA
GRANADA
GRANADA
HUELVA
HUELVA
HUELVA
HUELVA
HUELVA
HUELVA
HUELVA
HUELVA
HUELVA
JAEN
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
70
Special WTM · November 2012
Holes
Tel +34
915552682
18
18
18
9
18
18
27
18
18
18
18+18
27
18
18
18
18
18
36
18
27 + 9 par 3
18
18
18 + 9
18
18
18 + 9 par 3
18
18
18 + 9
36
18
9
18
9
18
18
18
18+6
18
9
36
36
18
18
18
27
18
9
18 + 9 par 3
18
18
36
18
9
18
18 par 72
9
18 + 9 par 3
9
9 par 3
9 par 3
9
36
18
9 par 34
18
9 par 3
18
18
18
18
18
9
27
18
18
9 par 3
18 - 9
18+18+9 par 3
60
9
27
9 par 3
27
18
18
9
18
36
18
18
952225590
950208583
608549869
950333055
950479176
950559646
637861591/2
950607936
950133235
950548240
950398743
956791040
956582054
956704201
956424928
956493081
956794100
956785252
956494005
956791200
956847070
956876541
956532096
956498491
956151213
956438400
956785014
691224577
856130994
956088330
956613030
956474084
956541968
957350208
957334846
958584436
958825527
902888871
858702800
959319017
959590080
959024242
959328028
959441810
959528799
959477263
959486039
959100093
953604301
952595800
952405000
952784600
952882812
952555015
902102676
951607004
951170194
951170014
952907085
952299340
952804700
952933362
952113327
952889157
952937605
952937895
952937753
952904233
952587700
952883835
952890725
951060354
952937884
952818150
951011120
952765733
952442741
952839142
952179378/68
952883375
952669033
952587653
952762390
952885313
952412767
952784600
952812428
952929249
952830500
952476843
952931960
952937111
E-mail
[email protected]
Web
www.rfegolf.es
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected] [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected] [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]; [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.fga.org
www.alborangolf.com
www.aguilongolf.com
www.golfplayaserena.com
www.cortijogrande.net
www.laenviagolf.com
www.almanzora.com
www.golfalmerimar.com
www: marinagolf.com
www.playamacenas.com
www.valledeleste.es
www.alcaidesa.com
www.almenaragolfresort.com
www.arcosgardens.com
www.benalupgolf.com
www.golf-novosancti.es
www.lacanadagolf.com
www.sotogrande.com
www.golf-novosancti.es
www.valderrama.com
www.ballenagolf.com
www.golfelpuerto.com
www.golflaestancia.com
www.golflomas.com
www.barcelomontecastillo.com
www.montenmediogolf.com
www.golfsotogrande.com
www.rotaclubdegolf.es
www.sanlucarclubdecampo.com
www.sherrygolf.com
www.sanroqueclub.com
www.villanuevagolf.com
www.vistahermosaclubdegolf.com
www.golfcordoba.com
www.golfpozoblanco.com
www.granadaclubdegolf.com
www.moriscosgolf.com
www.medinaelvira.com
www.santaclaragolfgranada.com
www.golfbellavista.com
www.clubdegolfcortaatalaya.com
www.golfelrompido.es
www.costaesurigolfclub.com
www.golfdunasdedonana.com
www.nuevoportilgolf.es
www.golfislacanela.es
www.islantillagolfresort.com
www.alzegolf.com
www.turismoydeportedeandalucia.com
www.alhauringolf.com
www.anoretagolf.es
www.losarquerosgolf.com
www.atalaya-golf.com
www.bavieragolf.com
www.benalmadenagolfcenter.com
www.cabopinogolf.com
www.calanovagolfclub.com
www.cerradodelaguila.com
www.clubdegolfaloha.com
www.clubelcandado.com
www.marbella.com
www.lasiestagolf.es
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.flamingos-golf.com
www.esteponagolf.com
www.casarescostagolf.com
www.donajuliagolf.es
www.elcamapanarionet.com
www.golfelchaparral.com
www.elparaisogolfclub.com
www.golfladuquesa.com
www.golfantequera.com
www.fincacortesin.com
www.golfdamadenoche.com
www.parador.es
www.rioreal.com
www.golftorrequebrada.com
www.greenlife-golf.com
www.guadalhorce.com
www.guadalminagolf.com
www.lacala.com
www.lanoriagolf.net
www.laquintagolf.com
www.laresina.net
www.laurogolf.com
www.losarquerosgolf.com
www.losnaranjos.com
www.magnamarbellagolf.com
www.marbellagolf.com
www.mijasgolf.org
www.miraflores-golf.com
www.montemayorgolf.com
GOLF COURSES
Course
MONTE PARAISO GOLF
REAL CLUB DE CAMPO DE MALAGA
REAL CLUB DE GOLF LAS BRISAS
SANTA CLARA GOLF MARBELLA
SANTA MARIA GOLF & COUNTRY CLUB
SANTANA GOLF
VALLE ROMANO GOLF
CLUB ZAUDIN GOLF
HATO VERDE GOLF
LAS MINAS GOLF
REAL CLUB DE GOLF DE SEVILLA
REAL CLUB PINEDA DE SEVILLA
Province
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
MALAGA
SEVILLA
SEVILLA
SEVILLA
SEVILLA
SEVILLA
ARAGON
• FEDERACIÓN ARAGONESA DE GOLF
BENASQUE CLUB, S.A.
CLUB DE GOLF JACA
GOLF DE GUARA
MARGAS GOLF
CAMPO MUNICIPAL DE GOLF EL CASTILLEJO
AUGUSTA GOLF CALATAYUD
CLUB DE GOLF LA PEÑAZA
GOLF LOS LAGOS
REAL AERO CLUB DE ZARAGOZA
ZARAGOZA
HUESCA
HUESCA
HUESCA
HUESCA
TERUEL
ZARAGOZA
ZARAGOZA
ZARAGOZA
ZARAGOZA
CANTABRIA
• FEDERACIÓN DE CANTABRIA
CAMPO DE GOLF ABRA DEL PAS
CAMPO DE GOLF DE LA JUNQUERA
CAMPO DE GOLF DE NESTARES
CAMPO DE GOLF OYAMBRE
CAMPO MUNICIPAL DE GOLF MATALEÑAS
CLUB DE GOLF RAMON SOTA
CLUB DE GOLF ROVACIAS
CLUB PARAYAS, S.D
GOLF SANTA MARINA
NOJA GOLF
REAL GOLF DE PEDREÑA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CANTABRIA
CASTILLALAMANCHA
• FEDERACIÓN DE GOLF DE CASTILLA-LA MANCHA
CABANILLAS GOLF
CLUB GOLF EL BONILLO
CLUB DE GOLF CASTILLA LA MANCHA S.R.L. (LAS PINAILLAS)
CLUB DE GOLF CUESTA BLANCA
CLUB DE GOLF LA LAGUNA DEL TITO
CLUB DE GOLF LA VEREDA
CLUB DE GOLF PABLO HERNANDEZ
CLUB DE GOLF TOMELLOSO
EL REINO GOLF
GOLF CAMPO DE LAYOS
GOLF DE VALDELUZ
LAS ERILLAS GOLF
PALOMAREJOS GOLF
SEÑORIO DE ILLESCAS GOLF
VILLAR DE OLALLA GOLF
GUADALAJARA
GUADALAJARA
ALBACETE
ALBACETE
CUENCA
CUENCA
CUENCA
TOLEDO
CIUDAD REAL
CIUDAD REAL
TOLEDO
GUADALAJARA
TOLEDO
TOLEDO
TOLEDO
CUENCA
CASTILLAYLEON
• FEDERACIÓN DE CASTILLA Y LEÓN
CLUB DE GOLF EL FRESNILLO
CASINO ABULENSE CLUB DE GOLF
CLUB DE GOLF NAVALUENGA
GOLF CANDELEDA
GOLF NAVARREVISCA
LA ALMARZA GOLF
CLUB DE GOLF LERMA
CLUB DE GOLF SALA DE LOS INFANTES
CLUB DE GOLF VILLARIAS
CLUB DE GOLF VILLATORO
CLUB DEP. GOLF SALDAÑA DE BURGOS
RIOCEREZO CLUB DE GOLF
VALDORROS CLUB DE GOLF
CLUB DE GOLF EL BIERZO
CLUB DE GOLF HIERRO 3
LEON CLUB DE GOLF - PROSACYR OCIO
CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS”
GRIJOTA GOLF
CAMPO DE GOLF DE SALAMANCA
CAMPO DE GOLF VILLA MAYOR
CLUB DE GOLF DE BEJAR
LA VALMUZA GOLF RESORT
ASR GOLF
CLUB DE CAMPO EL TIRO
CLUB DE GOLF LAS LLANÁS S.L.
CLUB DE GOLF VILLA DE CUELLAR
EL ESPINAR CLUB DE GOLF
LA FAISANERA
VALDEMAZO CLUB DE GOLF
CLUB DE GOLF LA DEHESA DE MORON
CLUB DE GOLF SORIA
NAVAGRULLA CLUB DE GOLF
ALDEAMAYOR CLUB DE GOLF
CLUB DE GOLF ENTREPINOS
CLUB DE GOLF LA GALERA
SOTOVERDE GOLF
CAMPO DE GOLF DE VILLARRIN
VALLADOLID
AVILA
AVILA
AVILA
AVILA
AVILA
AVILA
BURGOS
BURGOS
BURGOS
BURGOS
BURGOS
BURGOS
BURGOS
LEON
LEON
LEON
PALENCIA
PALENCIA
SALAMANCA
SALAMANCA
SALAMANCA
SALAMANCA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SORIA
SORIA
SORIA
VALLADOLID
VALLADOLID
VALLADOLID
VALLADOLID
ZAMORA
Holes
9
18
18
18
18
18
18
18
18
9
18
18
18
18
9
18 + 9
9
18
18
18
9
15
9
18
9
9
9
9
9
18
9
18 + 9
18
9
18 par 72
9
9+9
18
9
9
18
18
9
18
9
18
18
9
9
9
9
18
18
9
9
9
18
18 par 72
18
9
9
18
9 par 64
9
18
27 (18 + 9 Pitch & Putt)
9
18
18
9
9
9
9
18
9
9
18
9
18 par 70 + 9 par 3
18
9
18
9
Tel +34
952822781
952376677
952813021
952850111
952831036
951062560
952800600
954154159
955795057
955750678
954124301
954611400
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
976731374
974552984
974350770
974340165
974499400
606281867
976891900
976342800
976617613
976366901
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
942239874
942577597
942501040
942771127
942882378
942203075
942506270
942722543
942250250
942712248
942631022
942500001
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
949262300
949324600
967370670
967192200
969331303
969300442
969225899
925772230
926514690
926690072
925376745
949100233
925878525
902142343
925518359
969267198
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
983290784
920353276
920220025
920298040
920380759
653411430
920318423
947171214
947382178
947573120
947560969
947404281
947431095
947560946
987695129
600667534
987303400
979721716
979980021
923329100
923337011
923410550
923284900
921174322
921471733
921557864
921182542
921474212
921520885
975306075
975271075
975376322
983552463
983590511
983331977
983311109
980580189
Web
www.monteparaisogolf.com
www.rccm-golf.com
www.realclubdegolflasbrisas.com
www.santaclaragolfmarbella.com
www.santamariagolfclub.com
www.santanagolf.com
www.valleromano.es
www.clubzaudingolf.com
www.clubhatoverde.es
www.lasminasgolf.com
www.sevillagolf.com
www.rcpineda.com
www.aragongolf.com
www.aymerichgolf.com
www.golfguara.es
www.margasgolf.es
www.golfelcastillejo.es
www.augustagolfcalatayud.com
www.golflapenaza.com
www.golfloslagos.com
www.federacioncantabradegolf.net
www.golfabradelpas.com
www.golflajunquera.com
www.cantur.com
www.santanderdeportes.com
www.golframonsota.com
www.rovacias.com
www.clubparayas.com
www.golfsantamarina.com
www.noja-golf.com
www.realgolfdepedrena.com
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.fedgolfclm.com
www.cabanillasgolf.com
www.clubdegolfelbonillo.com
www.clubdegolflaspinaillas.com
www.clubdegolfcuestablanca.es
www.molinoderusgolf.es
www.lavereda.org
www.clubdegolftomelloso.com
www.elreinogolf.com
www.layos-golf.com
www.golfdevaldeluz.com
www.laserillasgolf.com
www.palomarejosgolf.com
www.senoriodeillescasgolf.com
www.villardeolallagolf.es
www.federaciondegolfdecastillayleon.org
www.naturavila-elfresnillo.com
www.casinoabulense.com
www.golfnavaluenga.com
www.golfcandeleda.com
[email protected];
www.laalmarzagolf.com
[email protected]
www.golflerma.com
[email protected]
[email protected]; [email protected]
www.camposdecastilla.com
[email protected]
www.riocerezogolf.es
[email protected]; [email protected] www.golfburgos.com
[email protected]
www.bierzogolf.com
[email protected]
www.hierro3-reinodeleon.es
[email protected]
www.golfdeleon.com
[email protected]
www.pmdpalencia.com
[email protected]
www.grijotagolf.com
[email protected]
www.salamancagolf.com
[email protected]
www.salamancaforum.com
[email protected]
www.clubgolfbejar.com
[email protected]
www.la-valmuza.com
[email protected] www.asrgolf.com
[email protected]
www.clubeltiro.com
[email protected]
www.lasllanas.com
[email protected]
[email protected]
www.golfespinar.alojamientogratis.es
www.lafaisaneragolf.es
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.golfasequible.com
www.golfsoria.com
www.aldeamayorclub.com
www.golfentrepinos.com
www.lagalera.net
www.sotoverdegolf.com
www.fgolfcyl.org/a2/villarrin.asp
Special WTM · November 2012
71
GOLF COURSES
Course
CATALUNYA
• FEDERACIÓN CATALANA
CALDES GOLF
CAMPO DE GOLF MUN. DE MATADEPERA
CAN CUYAS GOLF
CLUB DE GOLF BARCELONA
CLUB DE GOLF CAN BOSCH SANT FELIU
CLUB DE GOLF CASTELLTERCOL
CLUB DE GOLF HCP1
CLUB DE GOLF LLAVANERAS
CLUB DE GOLF MONTBRU MOIA
CLUB DE GOLF PORT DEL COMTE
CLUB DE GOLF SANT CUGAT
CLUB DE GOLF TERRAMAR
CLUB DE GOLF VALLROMANES
GOLF LA ROQUETA
GOLF MONTANYA
GOLF SAN VICENÇ DE MONTALT
GOLF SANT JOAN
LA GARRIGA GOLF
MANRESSA GOLF CLUB
REAL CLUB DE GOLF “EL PRAT”
TARADELL GOLF
VILALBA CLUB DE GOLF
CLUB DE GOLF COSTA BRAVA
CLUB DE GOLF ANGEL DE LLORET
CLUB DE GOLF CAMPRODON
CLUB DE GOLF TORREMIRONA
CLUB GOLF D’ARO - P&P MAS NOU
EMPORDA GOLF
FONTANALS GOLF
GOLF GIRONA
GOLF PLATJA DE PALS
GOLF SANT MARC-CLUB DE GOLF PUIGCERDA
MAS PAGES GOLF
PERALADA GOLF
PGA GOLF DE CATALUÑA
REAL CLUB DE GOLF DE CERDAÑA
ARAVELL GOLF
CLUB DE GOLF RIBERA SALADA
RAIMAT CLUB DE GOLF
CLUB DE GOLF BONMONT TERRES NOVES
CLUB DE GOLF COSTA DORADA-TARRAGONA
CLUB DE GOLF EL VENDRELL
CLUB DE GOLF LA GRAIERA
CLUB DE GOLF PORTAVENTURA
CLUB DE GOLF REUS AIGÜESVERDS
Province
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
GIRONA
LLEIDA
LLEIDA
LLEIDA
TARRAGONA
TARRAGONA
TARRAGONA
TARRAGONA
TARRAGONA
TARRAGONA
COMUNIDADDEMADRID
• FEDERACIÓN DE GOLF DE MADRID
AYMERICH GOLF CENTER SOMONTES GOLF
CAMPO DE GOLF BASE AEREA DE TORREJON
CAMPO DE GOLF DE SOMOSAGUAS
CAMPO DE TECNIFICACION DE MADRID
CASINO CLUB DE GOLF RETAMARES
CDM “LA DEHESA”
CENTRO DEPORTIVO BARBERAN Y COLLAR
CENTRO NACIONAL DE LA RFEG
CLUB DE CAMPO VILLA DE MADRID
CLUB DE GOLF ARANJUEZ
CLUB DE GOLF ENCINAR
CLUB DE GOLF LOMAS-BOSQUE
CLUB DE GOLF OLIVAR DE LA HINOJOSA
CLUB DE GOLF Y DEPORTES-GOLF SCRATCH,SL
CLUB JARAMA R.A.C.E.
CLUB LAS ENCINAS DE BOADILLA
EL ENCIN GOLF
EL ROBLEDAL GOLF
GOLF DEHESA
GOLF JARDIN DE ARANJUEZ
GOLF LA MORALEJA
GOLF PARK
GOLF SANTANDER
GOLF VILLA DEL ESCORIAL
GREEN CANAL
GREEN PADDOK
LAS REJAS GOLF MAJADAHONDA
NUEVO CLUB DE GOLF DE MADRID
PALACIO DEL NEGRALEJO
REAL CLUB DE GOLF LA HERRERIA
REAL CLUB DE LA PUERTA DE HIERRO
REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
COMUNIDADFORALDENAVARRA
• FEDERACIÓN NAVARRA DE GOLF
CLUB DE GOLF CASTILLO DE GORRAIZ
CLUB DE GOLF ULZAMA
ZUASTI CLUB DE CAMPO
NAVARRA
NAVARRA
NAVARRA
NAVARRA
Special WTM · November 2012
Tel +34
9 + 9 +3
9
9 par 3
18 + 9
9
9
18 par 3
18
9
9 par 32
20 + 9
18 par 3
18
9
18
18
18
18
18
45
9
18 par 71
18
9
9
18
18 par 72
36
18 + 3
18 par 72
18
18
18
36
27
18
9
18
18
18
18
18 + 18
9 par 34
18
934145262
938626265
937300516
936855566
937728800
938663096
938668620
937913001
937926050
937449168
973480950
936743908
938940580
935729064
938331328
938840170
937914949
936753050
938612751
938352882
937281000
938126678
938444886
972837150
972365416
972130125
972553737
972816727
972760450
972144374
972171641
972667739
972883411
972561001
972538287
972472577
972141408
973360066
973299282
973737540
977818111
977653361
977668031
977168032
977129070
977752725
915567134
9
913161343
18
916274764
9
913521647
9 par 3
913768770
18 + 9 par 3
916202540
9
915090013
9
915091140
18
913769060
36 + 9
915502010
9
918916698
10
918674516
18
916167500
18 par 72 + 9 par 29 917211989
9
916637032
18 + 9 par 3
916570011
9
916322746
18
918307069
18
918859659
18
918157022
18
918754777
18 + 9 par 3
916500700
9 par 3
916614444
18 par 72
912895585
9
918960785
9
902222421
9
918595107
9 par 54 + 9 par 27 916347930
18
916300820
9 par 3
916690422
18
918905111
36 + 9 par 3
913161745
36
916571018
COMUNIDADVALENCIANA
• FEDERACIÓN DE GOLF DE LA COMUNIDAD VALENCIANA VALENCIA
ALENDA GOLF CLUB
ALICANTE
ALICANTE GOLF
ALICANTE
CAMPO DE GOLF LA FINCA
ALICANTE
CAMPO DE GOLF VILLAMARTIN
ALICANTE
72
Holes
18
18 par 72
18
18
18
18 + 1
18
E-mail
Web
[email protected]
www.catgolf.com
[email protected]; [email protected]
www.golfdecaldes.com
[email protected]
www.golflamola.com
[email protected]
www.cancuyasgolf.com
[email protected]
www.golfdebarcelona.com
[email protected]
www.golfsantfeliu.com
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected];
[email protected]
[email protected]
[email protected]
[email protected]
[email protected] vilalbagolf@vilalba golf.com
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.hcp1.es
www.golfllavaneras.com
www.golfmoia.com
www.golfsantcugat.com
www.golfvallromanes.com
www.golflaroqueta.com
www.golfmontanya.com
www.golfsantvicens.es
www.golfsantjoan.com
www.lagarigagolf.com
www.golfmanresa.com
www.realclubdegolfelprat.com
www.golfpublictaradell.com www.vilalbagolf.com
www.golfcostabrava.com
www.golfcampodron.es
www.torremirona.com
www.golfdaro.com
www.empordagolf.com
www.fontanalsgolf.com
www.golfgirona.com
www.golfplatjadepals.com
www.golfsantmarc.com
www.maspages.com
www.golfperalada.com
www.pgacatalunya.com
www.rcgcerdanya.com
www.aravellgolfclub.com
www.raimatgolf.com
www.bonmont.es
www.golfcostadoradatarragona.com
www.pitchandputtvendrell.es
www.graiera.es
www.portaventura.es
www.golfreusaiguesverds.com
www.fedgolfmadrid.com
www.aymerich.com
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.fedgolfmadrid.com/centrotecnificacion/
www.retamaresgolf.com
www.ladehesa.org
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.race.es
www.clublasencinas.com
www.encingolf.com
www.elrobledalgolf.com
www.golfladehesa.es
www.finagolf.com
wwww.golflamoraleja.com
www.golfpark.es
www.golfsantander.es
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.greencanalgolf.es
www.greenpaddock.com
www.lasrejasopenclub.com
www.centronacionalgolf.com
www.clubvillademadrid.com
www.clubdegolfaranjuez.es
www.golfencinar.com
www.lomas-bosque.com
www.golfolivar.com
www.golfnegralejo.com
www.golflaherreria.com
www.realclubpuertadehierro.com
www.rshecc.es
948210132
948337073
948305162
948302900
[email protected]
[email protected]
[email protected]
[email protected]
www.fnavarragolf.com
www.golfgorraiz.com
www.golfulzama.com
www.zuasti.com
963935403
965620521
965152043
966729010
966765170
[email protected]
[email protected]
clubgolf2alicantegolf.com
[email protected]
[email protected]
www.golfcv.com
www.alendagolf.com
www.alicantegolf.com
www.grupoquara.com
www.grupoquara.com
GOLF COURSES
Course
CLUB DE GOLF BONALBA
CLUB DE GOLF DON CAYO
CLUB DE GOLF IFACH
CLUB DE GOLF JAVEA
CLUB DE GOLF LA MARQUESA
EL PLANTIO GOLF
GOLF FONT DE LLOP
GOLF LA RAMBLAS DE CAMPOAMOR
GOLF LAS REJAS DE BENIDORM SOL DE PONIENTE
LA SELLA GOLF
LO ROMERO GOLF
SIERRA CORTINA GOLF
VILLAITANA GOLF
VISTABELLA GOLF
CLUB DE CAMPO DEL MEDITERRANEO
CLUB DE GOLF COSTA DE AZAHAR
PANORAMICA GOLF & COUNTRY CLUB
CAMPO DE GOLF PARADOR EL SALER
CAMPO DE GOLF OLIVA NOVA
CLUB DE GOLF DE GANDIA
CLUB DE GOLF EL BOSQUE
CLUB DE GOLF ESCORPION
CLUB DE GOLF MANISES
COFRENTES GOLF PITCH & PUTT
FORESSOS GOLF
LA GALIANA GOLF
Province
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
CASTELLON
CASTELLON
CASTELLON
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
EXTREMADURA
• FEDERACIÓN EXTREMEÑA DE GOLF
GOLF DEL GUADIANA
DON TELLO CLUB DE GOLF DE MERIDA
GALISTEO GOLF
NORBA CLUB DE GOLF
TALAYUELA GOLF
CACERES
BADAJOZ
BADAJOZ
CACERES
CACERES
CACERES
GALICIA
• FEDERACIÓN GALLEGA DE GOLF
HERCULES CLUB DE GOLF
BARBANZA GOLF (BOIRO)
C.M. DE GOLF TORRE DE HERCULES
CLUB DE GOLF CAMPOMAR
CLUB DE GOLF VAL DE ROIS
GOLPE Pitch&Putt
MIÑO GOLF
REAL AERO CLUB DE SANTIAGO
REAL AEROCLUB DE VIGO
REAL CLUB DE GOLF DE LA CORUÑA
TAMBRE GOLF
BALNEARIO DE GUITIRIZ
CLUB DE GOLF DE LUGO
CLUB DE GOLF RIO CABE
GOLF BALNEARIO DE AUGAS SANTAS
GOLF PILAR SARRIA
OCA AUGAS SANTAS BALNEARIO & GOLF RESORT
GOLF PAZO DA TOUZA
MONTEALEGRE CLUB DE GOLF, S.A.
POZO DO LAGO GOLF
CAMPO DE GOLF BALNEARIO MONDARIZ
CLUB DE GOLF RIA DE VIGO
GOLF DE MEIS
GOLF LA TOJA
REAL AERO CLUB DE VIGO
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
A CORUÑA
LUGO
LUGO
LUGO
LUGO
LUGO
LUGO
OURENSE
ORENSE
OURENSE
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
ILLESBALEARS
• FEDERACIÓN BALEAR
CANYAMEL GOLF CLUB
CLUB DE GOLF ALCANADA
CLUB DE GOLF ANDRATX
CLUB DE GOLF CAPDEPERA
CLUB DE GOLF IBIZA
CLUB DE GOLF PONIENTE
CLUB DE GOLF SON PARC
CLUB DE GOLF SON SERVERA
CLUB DE GOLF VALL D’OR
GOLF DE SON TERMENS
GOLF MAIORIS
GOLF PARK PUNTIRO
GOLF POLLENSA
GOLF ROTANA GREENS
GOLF SANTA PONSA/SANTA PONSA II/SANTA PONSA III
GOLF SON GUAL
GOLF SON MUNTANER
SON QUINT ARABELLA GOLF
MARRIOTT GOLF SON ANTEM ESTE/OESTE
PULA GOLF
REAL GOLF BENDINAT
SON VIDA CLUB DE GOLF
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ILLES BALEARS
ISLASCANARIAS-GRANCANARIA
• FEDERACIÓN DE CANARIAS
ANFI TAURO GOLF
EL CORTIJO CLUB DE CAMPO
LAS PALMERAS GOLF
MASPALOMAS GOLF
MELONERAS GOLF
TENERIFE
LAS PALMAS
LAS PALMAS
LAS PALMAS
LAS PALMAS
LAS PALMAS
Holes
18
9
9
9
18 par 72
18 + 9 par 3
18
18
9
27
18
18
36
11
18
9
18
18
18 + 5
18
18
27 + 9 par 3
9
9
18
18
18
9
18 par 3
18
18 par 72
18 hoyos - par 72
Pitch&Putt 18
Pitch&Putt 9
9
9
9
18
9
9
18
Pitch&Putt
9
9
9 par 3
18
9
18
Pitch&Putt 9
18 par 3 + 9
Pitch&Putt 9
18
18
18
9
9
18 PAR 73
18
18
18
27
18 par 72
18
18
18
18
18 par 72
18
9
9
45
18
18
18 + 9
36
18
18 par 70
18
18
18
18 par 3
18
18 par 71
Tel +34
965955955
965848046
966497114
965792584
966714258
965189115
966126767
966774728
966889775
966454252
902180918
966112093
966813013
966107846
964321227
964280979
964493072
961610384
962857818
962873208
961808009
961601211
961534069
902024385
902367663
961103838
E-mail
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
Web
www.golfbonalba.com
www.golfdoncayo.com
www.ifachgolf.com
www.javeagolf.com
www.lamarquesagolf.es
www.elplantio.com
www.fdlgolf.es
www.grupoquara.com
www.lasrejasgolf.com
www.lasellagolf.com
www.loromerogolf.com
www.sierracortinagolf.com
www.villaitana.com
www.vistabellagolf.com
www.ccmediterraneo.com
www.golfcostadeazahar.com
www.panoramicaclubdegolf.com
www.parador.es
www.olivanovagolf.com
927214379
924448188
924123038
615135486
927231441
927667024
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.fexgolf.com
www.golfguadiana.com
www.dontellogolf.com
www.galisteogolf.es
www.norbagolf.com
www.talayuelagolf.com
981919030
981642545
[email protected]
[email protected]
www.fggolf.com
www.herculesgolf.com
981453910
981810864
[email protected]
[email protected]
www.clubcampomar.com
www.golfrois.com
628175182
981954910
[email protected]
[email protected]
www.clubdegolfmino.com
www.aerosantiago.es
981285200
[email protected]
www.clubgolfcoruna.com
982022200
982176314
982418279
[email protected]
[email protected]
[email protected]
www.hesperia.es
www.golflugo.com
www.riocabe.es
652982456
982456705
[email protected]
[email protected]
www.golfsarria.com
www.augassantas.es
988256118
[email protected]
www.montealegreclubdegolf.com
986656200
986327051
986680533
986730158
986486645
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.balneariodemondariz.com
www.riadevigogolf.com
www.campodegolfmeis.com
www.latojagolf.com
www.racvigo.com
971722753
971841313
971549560
971236280
971818500
971196118
971130148
971188875
971840096
971837001
971617862
971748315
971797330
971533216
971845685
971690211
971785888
971783030
971783050
971606175
971817034
971405200
971791210
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.fbgolf.com
www.canyamelgolf.com
www.golf-alcanada..com
www.golfdeandratx.com
www.golfcapdepera.com
www.golfibiza.com
www.ponientegolf.com
www.golfsonparc.com
www.golfsonservera.com
www.valldorgolf.com
www.golfsontermens.com
www.golfmaioris.es
www.golfparkmallorca.com
www.golfpollensa.com
www.reservarotana.com
www.habitatgolf.es
www.son-gual.com
www.sonmuntanergolf.com
www.sonquintgolf.com
www.sonantemgolf.com
www.pulagolf.com
www.realgolfbendinat.com
www.sonvidagolf.com
922278354
928560462
928711111
928222333
928762581
928145309
[email protected]
[email protected]; [email protected]
[email protected]
[email protected]
[email protected]
[email protected]
www.federacioncanariagolf.com
www.anfi.com
www.elcortijo.es
www.laspalmerasgolf.com
www.maspalomasgolf.net
www.meloneras-golf.com
www.elbosquegolf.com
www.clubescorpion.com
www.realclubgolfmanises.es
www.cofrentesgolf.com
www.foressosgolf.com
www.lagalianagolf.com
Special WTM · November 2012
73
GOLF COURSES
Course
REAL CLUB DE GOLF LAS PALMAS
SALOBRE GOLF & RESORT
Province
LAS PALMAS
LAS PALMAS
Holes
18
36
ISLASCANARIAS-FUERTEVENTURA
FUERTEVENTURA GOLF CLUB
GOLF CLUB SALINAS DE ANTIGUA
PLAYITAS GOLF
LAS PALMAS
LAS PALMAS
LAS PALMAS
18
18
18
ISLASCANARIAS-LANZAROTE
COSTA TEGUISE GOLF
LANZAROTE GOLF
PITCH & PUTT HESPERIA PLAYA DORADA
LAS PALMAS
LAS PALMAS
LAS PALMAS
18
18
9
ISLASCANARIAS-TENERIFE
AMARILLA GOLF & COUNTRY CLUB
BUENAVISTA GOLF
CAMPO DE GOLF LAS AMERICAS
GOLF ABAMA
GOLF COSTA ADEJE
GOLF DEL SUR
GOLF LA ROSALEDA
GOLF LOS PALOS
REAL CLUB DE GOLF TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
SANTA CRUZ DE TENERIFE
18
18
18
18
18 + 27
27
9
9 par 72
18
ISLASCANARIAS-LAGOMERA
TECINA GOLF
SANTA CRUZ DE TENERIFE
18
LARIOJA
• FEDERACIÓN DE GOLF DE LA RIOJA
CLUB DE GOLF RIOJA ALTA
CLUB DE GOLF SOJUELA
EL CAMPO DE LOGROÑO
LA RIOJA
LA RIOJA
LA RIOJA
LA RIOJA
MELILLA
• FEDERACIÓN MELILLENSE DE GOLF
MELILLA
PAISVASO
• FEDERACIÓN VASCA DE GOLF
CLUB DE GOLF DE LARRABEA
IZKI-GOLF
ZUIA CLUB DE GOLF
GOIBURU GOLF CLUB
REAL GOLF CLUB DE SAN SEBASTIAN
REAL GOLF CLUB DE ZARAUZ
REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL
CLUB DE CAMPO LAUKARIZ
CLUB DE GOLF ARTXANDA DE GALDAKAO
GOLF PALACIO DE URGOITI
MEAZTEGI GOLF
REAL SOCIEDAD DE GOLF DE NEGURI
GUIPUZCOA
ALAVA
ALAVA
ALAVA
GUIPUZCOA
GUIPUZCOA
GUIPUZCOA
GUIPUZCOA
VIZCAYA
VIZCAYA
VIZCAYA
VIZCAYA
VIZCAYA
PRINCIPADODEASTURIAS
• FEDERACIÓN DE GOLF DEL PRINCIPADO DE ASTURIAS
ALDAMA GOLF
CAMPO MUN. DE GOLF DE LAS CALDAS
CAMPO MUNICIPAL DE GOLF “LA LLOREA”
CASTROPOL GOLF
CLUB DE GOLF CIERRO GRANDE
CLUB DE GOLF DE LUARCA
CLUB DE GOLF LA BARGANIZA
CLUB DE GOLF LA CUESTA DE LLANES C. MPAL.
CLUB DE GOLF LA FRESNEDA
CLUB DE GOLF LA MORGAL
CLUB DE GOLF LA RASA BERBES
CLUB DE GOLF MADERA III - GOLF TRAGAMON
CLUB DE GOLF VILLAVICIOSA
DEVA GOLF PITCH & PUTT
GOLF PALACIO DE RUBIANES
LOS BALAGARES GOLF
REAL CLUB DE GOLF DE CASTIELLO
ASTURIAS
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REGIONDEMURCIA
• FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA
CLUB DE GOLF ALTORREAL
EL VALLE GOLF
GOLF LA TERCIA
GOLF TORREPACHECO
HACIENDA DEL ALAMO GOLF
HACIENDA RIQUELME GOLF
LA MANGA CLUB
LA SERENA GOLF
LA TORRE GOLF RESORT
LOCAR RESORT GOLF & SPA
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MURCIA
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74
Special WTM · November 2012
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Andalusia at the World Travel Market 2012. Visit us at stand EM 1500.
I want to share my energy, my happiness, my strength, my warmth...
www.andalucia.org
Its main attributes include a wide variety of infrastructure,
excellent communication and experience
Spain consolidates itself as a
conference destination
conference and events destination is that
its infrastructure is constantly being added
to and rennovated. Recently inaugurated
specialised facilities in the sector include
the Palacio de Exposiciones y Congresos
Cabo de Gata-Ciudad in Almería, the Forum
Burgos Evolución, Palacio de Congresos y
Auditórium, the Palacio de Congresos “El
Greco” in Toledo, the Auditorio y Palacio
de Congresos El Batel de Cartagena, or the
Palacio de Congresos Mar de Vigo.
The Congress Palace in Jerez.
Spain is currently one of Europe’s main
conference, meeting, event and incentive
destinations thanks to the fact that it boasts
fifty specialised offices or convention bureaux
in different cities, over 60 conference
centres, new terminals at international
airports, the largest high-speed train network
on the continent and specific incentive
programs at each city.
A
ll of this is enhanced by its ample
experience and the variety of accommodation it has to offer, which
is also to a great extent equipped with the
necessary resources for hosting events,
as well as everything it has to offer in
terms of culture, nature and gastronomy;
all this makes Spain the ‘go-to’ destina-
76
Special WTM · November 2012
tion for MICE event organisers.
Spain’s conference offering is represented at 55 offices with personnel and specialised technicians which are also grouped
together at the Spain Convention Bureau
(SCB) and which facilitate the work of anyone wanting to host an event in the country.
One of Spain’s main advantages as a
New unique venues are also being added
to the country’s selection such as the new
Pabellón Bosque de Acero in Cuenca, the
Palacio de los Córdova in Granada (which
dates back to 1592 and has been completely refurbished), the extension of the
Pontevedra Museum, the new Cultural
Centre in Tarragona “El Seminari” or the
Cúpula del Milenio in Valladolid.
Main destinations
With its wide variety of destinations, all
featuring first class facilities, Catalonia is
able to respond to all manner of requirements when it comes to organising conferences or any other kind of corporate
event. The region boasts a network of 9
destinations specialised in the organisation
of conferences, all with attractive offerings
and their own distinct characteristics, they
are; Barcelona, Girona, Lleida, Tarragona,
Portaventura (Costa Daurada), Sitges, Castelldefels, Lloret and Reus. Together these
destinations are able to cater to over 11.000
delegates at their convention centres and
offer over 60.000 rooms. Barcelona’s ac-
commodation facilities have been further
extended over the last few months with the
inauguration of nine new hotels which add
a further 1.300 rooms to the city’s offering.
The ACT (Catalan Tourism Agency) has
been able to unite all of its offering within
the Catalunya Convention Bureau (CCB), a
program to promote and support the venues commercially and which is supported
by 130 specialised companies.
Conference tourism is one of the Community of Madrid’s most significant economic
activities and the region is accustomed to
hosting large international events with thousands of participants. It is therefore not surprising that Madrid is currently the sixth city
in the world when it comes to hosting this
type of event. The capital city alone is home
to four large conference centres, as well as
several other convention facilities and an
award winning exhibition venue.
In Andalusia there are a total of 781
establishments which feature facilities for
meetings and conferences and which, according to estimates by the Tourism and
Commerce Ministry, can cater to a total
of 485.000 delegates. Highlights include
its 16 conference centres and over 140
unique buildings, and hotels account for
over 50% of the region’s total capacity. The
provinces of Malaga and Seville represent
half of the region’s offering in this sector.
The community of Valencia also has a lot
to offer this industry; with a wide selection
of event organisation agencies at city destinations such as Valencia, Alicante, Elche
and Castellón.
Special WTM · November 2012
77
The various communities structure their offer by creating itineraries for visitors to get
to know and try their most typical specialties
The best of Spanish gastronomy, on route
Iberian ham, pintxos, cava and cider are just some of the star products
The Iberian Ham Route
is the latest addition
to the selection of
gastronomy routes
which are offered
throughout Spain in
order to introduce
visitors to its specialties.
These tours give visitors
the opportunity to try
the best of Spanish
cuisine on site.
T
he Product Club ‘Ruta del Jamón Ibérico’ (Iberian Ham Route), product of the
public/private collaboration between
the communities of Extremadura, Castilla y
León and Andalusia, includes over 400 municipalities, four Designations of Origin and
hundreds of companies such as restaurants,
accommodation, drying establishments, wineries and estates or dehesas where Iberian
pigs are reared.
This itinerary, supported by the State
Tourism Board, aims to promote the launch
of local products linked to agricultural production, to widen and diversify Spanish
tourism, add value to new resources and
contribute to the sustainable development of
rural areas.
All this is added to the objective of offering
tourists a wide ranging experience. With this
same objective in mind, other communities,
especially those which stand out for their
gastronomy, have added value to what they
have to offer by creating tourism routes.
The Basque Country presents nine routes
which introduce visitors to its most typical
produce, such as Idiazabal cheese, Guernica
peppers, Tolosa beans or Txakoli. Visitors
can also experience some of the region’s
oldest customs first-hand, such as an evening spent enjoying pintxos at bars in San
Sebastián, trying poteo in Bilbao or visiting
traditional cider bars in Guipúzcoa.
Catalonia offers 15 different gastronomic
routes which not only feature its most popular
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Special WTM · November 2012
The Iberian Ham route introduces visitors to the production process; from breeding the
Iberian pig to its commercialisation.
products, such as cava, cheeses, cold meats,
olive oil or xató, but also include unique experiences such as getting to know artesan food
trades, visiting museums related to gastronomy or browsing typical markets. There are
also routes for livestock, grocery, mountain,
forest or vegetable garden produce.
Another community which offers this kind
of route is Navarre, via the Navarra Adentro company. It offers two routes which take
visitors to an olive oil press, a conserve
factory, experimental farms, the truffle museum, an artesan cheese factory, a cereal
farm and the honey museum. One of the
routes includes a cookery course at a gastronomy society in Pamplona.
Asturias highlights its cheeses, cider and
wine via its five ‘Paradise Foods Routes’ (Rutas de los alimentos del Paraíso).
Products not included in
organised routes
Cantabria has published a promotional leaflet which features the six restaurants in the
region awarded a Michelin star and whose
cuisine can serve as motivation to visit the
cultural, natural and golf attractions in the
area, also included in the leaflet.
Galicia celebrates the sixth edition of its
‘Autumn of Gastronomy and Rural Tourism’
(Otoño gastronómico en turismo rural), with
the collaboration of over 130 establishments
offering exclusive menus and package deals
for one or two night’s accommodation.
The Community of Valencia has launched
a program called ‘Savour the Community of
Valencia’ (Saborea Comunitat Valenciana)
“an invitation to enjoy the best Valencian cuisine” via a network of over 100 restaurants
which are offering special set menus.
This year Logroño has made the most
of its term as the Spanish Capital of Gastronomy by organising events to promote its
cuisine and produce.
This is just a selection of the growing
number of routes and gastronomy products
available in Spain. It is not surprising that
gastronomy is the motivation for at least
10% of visits from international tourists to
the country, up to 30% in some regions.
Wine Routes
The Product Club for Wine Routes in Spain
merits a whole chapter of its own. Last year,
promoted by the ACEVIN (Spanish Association for Wine Cities) and the State Tourism
Office, it attracted 1.5 million visitors to its
596 participating wineries. There are currently a total of 21 itineraries, and the latest
additions include the Campo de Cariñena,
Rueda, Txacolí de Álava, Yecla and Ronda
routes. The most popular routes are the ones
that take visitors through Jerez, Penedés,
Rioja and Ribera del Duero.
Vivi Hinojosa
The Eastern region of Cuba
C
CUBA
The Eastern region
of Cuba is made up
of five provinces
- Las Tunas,
Holguín, Granma,
Santiago de Cuba
and Guantánamo–
they have common
characteristics when
it comes to their
tourism offer but
they also each have
certain features and
attributes which make
them different from
one another. Together
they make up a
diverse offering which
includes: culture,
city, beach, water
sports, conferences
and nature tourism
options.
80
Special WTM · November 2012
T
he most popular destinations in
Eastern Cuba are Guardalavaca,
Baconao, Baracoa and the cities of
Holguín and Santiago de Cuba, although
new diverse destinations are also gaining
further popularity.
The region is eminently mountainous
with the Sierra Maestra as one of its natural highlights – one of the highest mountain ranges in the country which extends
through the provinces of Santiago de Cuba,
Granma and Guantánamo– as well as the
Alejandro de Humboldt National Park which
stretches across Holguín and Guantánamo.
During the first semester of 2012,
1.383.324 foreign tourists stayed at the
hotel establishments in the five Eastern
provinces, around 15% of the total overnight stays registered in Cuba.
All the Eastern provinces saw a decrease
in the number of overnight stays when
compared to the first semester in 2011,
except for Las Tunas, which was the province with the highest increase in overnight
stays in Cuba compared to the same period
a year before, and which registered an increase of 51.9%.
The province of Holguín, which registered 79% of tourist overnight stays in the
Eastern region, remains one of the most
popular destinations in Cuba, despite seeing a decrease in its number of overnight
stays; it registered over a million overnight
stays, 1.096.258, the fourth highest in
terms of the island’s provinces.
On analysing the participation of Eastern
destinations in the country’s income, from
January to June 2012, we can see that
Holguín contributed 9.3% of arrivals classified with trading companies, 12% of the
income for beach tourism and 88.4% of the
income for Health tourism.
As for the territorial representation in
terms of sales for package holidays at
Eastern resorts, only Holguín showed
any significant value, positioning itself
amongst the most profitable areas in Cuba
and capturing 9% of the country’s global
performance.
A tourism climate
index for Cuba
C
CUBA
One of the Caribbean’s
most fundamental
attractions for
tourists the world
over is its tropical
climate. It is the main
natural resource for
the development of
tourism in the area.
D
ue to the key role climate plays in
the choice of tourism destinations
and in overall tourist satisfaction
and wellbeing, a lot of research has been
conducted on the subject over the last decades. Most of this research has resulted in
the creation of bioclimatic indexes, which
take into account parameters such as air
temperature, wind speed, relative humidity
and human energy balances. They combine
climatic comfort with recreational activities
in order to be as truthful as possible to
the sensation of wellbeing perceived by
the human body within different climates.
With this in mind, the creation of a tourism
climate index for Cuba’s climate conditions
as a tourism destination was proposed, to
be based on tourist wellbeing, and is described below.
The data used included the monthly
82
variables for maximum temperature, relative humidity, rainfall and wind speed, data
obtained from the Cuban Meteorological
Institute (INSMET) and monthly tourist arrivals to the destination from 1985 to 2010,
obtained from the National Office of Statistics (ONE).
The data considered showed that the
months during which the highest number
of visitors arrive on the island coincide with
temperatures of 25-30°C, and relative humidity of 65-75% with wind speeds ranging
from 5 to 6 m/s and hardly any rainfall; this
gives us an idea of tourist preference when
Range
Conditions
15-19
Excellent
20-24
Favourable
25-29
Regular
30-34
Adverse
35-40
Bad
Source: Own creation.
it comes to climate conditions.
Artificial Neural Networks (ANN) are
methods designed for data processing and
January
February
March
April
May
June
July
August
September
October
November
December
Favourable
Favourable
Favourable
Regular
Adverse
Regular
Regular
Regular
Regular
Regular
Favourable
Favourable
Special WTM · November 2012
Conclusions
• The creation of a new tourism climate index
specially designed for Cuba’s specific conditions
allows for an improved valuation, at a national level,
of the alleged climate conditions needed for tourism
activities on the island.
• Unlike previous indexes, the relative results of
climate variables in the new index are derived
from modelling, and not from the subjectivity of
researchers, which provides for a more formal and
rigorous approach to the matter.
• Finally, the index’s statistical properties allow for
wider use, and can be used in the simulation and
prediction of future scenarios, including climate
change, within conditions which are easily controlled
by researchers.
knowledge retrieval based on the functions of biological
neural systems, capable of very accurate forecasting.
ANN modelling was used to obtain the new Climate Index,
based on the relationship between tourist arrivals and climate conditions, as set out in the following equation:
MHCi = 0.42 (TMaxi) + 0.09 (HRvai) + 0.11 (Precpi)
+ 0.38 (VVientoi)
MHC (Historical Climate Mean for tourism, in Spanish)
is the new climate index, TMax is maximum temperature,
HRva is relative humidity, Precp is rainfall and VViento is
wind speed, while the i represents the time period, the
months of the year in this case. This new index has used
historical values of between 18 and 40 units.
At the same time, the statistical nature of the new index
was determined. This is a very important result, as not
only does it allow us to establish index values from the
data, but it also makes it possible to calculate the probabilities of occurrence for any given value of the index or
a range between values. For example, if we would like to
know what the probability of the index reaching values of
over 39 is, (very bad conditions for the development of
tourism activities in the destination); the index probability
distribution will show that this is not very likely (values below 1%). Likewise, excellent conditions for tourism activities (MHC values of between 14 and 19) have a probability
of over 10% for Cuba as a tourism destination. Table 1
shows the classification ranges for the MHC index values.
Finally, and as an example, Figure 1 shows the graph
of mean values for both MHC and tourist arrivals in the
years between 1994 and 2010. Notice the close (inverted)
relationship between the values.
Alejandro Delgado Castro
Lecturer and Researcher
Center for Tourism Studies
Faculty of Tourism. University of Havana
Special WTM · November 2012
83
Reasons to choose
Santiago de Cuba
C
CUBA
they are great musical connoisseurs and
can boast of a number of excellent well
known musicians and composers. The son,
the guaracha and the bolero are now enjoyed the world over, a Creole legacy which
contributes to universal harmony. Whatever
their skin colour, no Santiaguero can resist dancing to the sound of drums or the
trompeta china. Rhythm courses through
their veins and is even recognizable in the
way they talk and gesticulate.
Honest and frank, the people of Santiago
de Cuba open their homes to guests in the
typical Caribbean way; but they are also
fiercely rebellious by tradition, especially
when it comes to defending their idiosyncrasy.
1. For the hospitality, kindness and idiosyncrasy of its
residents (the santiagueros).
2. For its rich history and culture. The city boasts a
mixture of Caribbean culture.
3. For its deeply rooted musical traditions: Birthplace of
Trova, Bolero and Son.
4. For the diversity of its offering (city, culture, history,
nature, sun and sand, water sports).
5. For its security.
6. For its warm summer weather almost all year round.
7. To visit the Sanctuary of Our Lady of Charity, Patron
Saint of Cuba.
8. For its proximity to other Caribbean destinations.
1.
Santiagueros are well known for
their kindness, hospitality and
friendliness; they represent the
most cultural aspect of Cuban identity and
their roots are planted in the depths of rural mountain life. They are also generous,
communicative and very open which is only
to be expected in a warm climate which
boasts such an explosive scenery.
The inhabitants of this indomitable land are
legitimately proud of their intense past and
the significant part they had to play in national history. Their passion for civilization
has meant that they have always strived
to uphold popular causes. The person who
84
Special WTM · November 2012
best embodies these beliefs is Antonio Maceo y Grajales.
Santigueros are cheerful, they love rum,
and they enjoy their Carnivals to the full;
2
. Founded on the 25th of July
1515, amongst the first seven
towns on the island, this city
boasts recognition as the only city declared
a Hero of the Cuban Republic. Now 497
years old, Santiago is a mixed metropolis
and a mirror image of its residents; a true
combination of African and Spanish roots.
Elements from different cultures united and
came together in Santiago in a way in which
they have failed to do anywhere else on the
island and these were incorporated into
its identity: Spaniards, Africans, French,
Haitians, Chinese, Antillean, all these influences have rightfully given the city status
as the “most Caribbean” in Cuba. The extraordinary and the traditional coexist in this
corner more than in any other place on the
island. This is where America’s first romantic poet was born, José María Heredia, as
well as many of the greats in the world of
Cuban music; it is home to one of the country’s richest coral traditions and well known
groups such as the Orfeón Santiago and
Madrigalista choir are based here.
3.
Santiago de Cuba is the birthplace
of the Trova, the Bolero and the
Cuban Son. These musical styles
are fundamental parts of local and national
culture; Pepe Sánchez, the composer of
the first bolero, Miguel Matamoros, Sindo
Garay, Ñico Saquito, Ibrahim Ferrer, Compay Segundo and Eliades Ochoa, are just
some of the illustrious musicians born here,
where music is an integral part of life.
4.
The city’s tourism product is diverse as the area’s qualities allow
for the enjoyment of various different types of tourism. It boasts a wealth of
museums, art galleries and historical sites
such as the Historical Centre, the Cuartel
Moncada, the tomb of national hero José
Martí; attractions declared cultural heritage
sites by UNESCO such as the Castillo San
Pedro de la Roca and its defensive system,
the Archaeological Scenery provided by
the first coffee plantations in southeastern
Cuba, as well as the Baconao Park, a World
Biosphere Reserve.
The city has a number of nature tourism
options to offer thanks to the fact that 80%
of its territory is mountainous. The urban
landscape is well maintained as 66% of its
area was declared a World Biosphere Reserve. It is home to some unique geological
features, such as the Gran Piedra, which
holds the record for being the stone located
at the highest altitude in the world, 1.234
metres above sea level.
Apart from the historical values mentioned
above, Santiago de Cuba has a lot to offer
tourists in terms of its historical heritage.
Six shipwrecks which once belonged to
Admiral Pascual Cervera’s fleet and were
sunk during a naval battle in July 1898 are
located along its coasts and can be discovered as part of the A dive into History
programme.
Top all- inclusive resort
in premium beachfront location
Located just 200 m from
the centre of Varadero, this
exclusive resort surrounded by
beautiful gardens, offers a great
selection of restaurants and
bars, 3 swimming pools, daytime
and evening entertainment
for children and for adults and
an ample variety of sports and
other activities characteristic
of the excellence of the Barceló
All Inclusive programme.
The resort is made up of 2
accommodation areas: Barceló
Solymar, the ideal setting for
holidays as a couple, and Barceló
Arenas Blancas, to enjoy a variety
of attractions with the family.
Carretera Las Américas km 3. Varadero
Tel. +53 45 61 4499 | +53 45 61 4455
[email protected]
[email protected]
Centro de Negocios Miramar
Edificio Jerusalén, Oficina 308 A
Ave. 3ra. y calle 80, Miramar, La Habana
Tel. (53 7) 204 9012 / 204 9019
Highly recommended also
for fans of diving and nautical
activities in general.
VARADERO | CUBA
(+52) 55800421 | [email protected]
Special WTM · November 2012
85
C
CUBA
Santiago offers six hotels on the first line
of the sea which together offer some 700
rooms, great potential for a sea and sand
holiday and unique scenery; nothing compares to the contrast of the turquoise blue
of the Caribbean set against the greenery of
the Sierra Maestra.
Every year the city hosts important events
such as the Carnivals and the festivales
del Caribe, the Trova Pepe Sánchez and
the Choir Festivals as well as many other
events which cover a wide spectrum of local cultural and scientific interests.
5.
Santiago de Cuba is a safe place;
tourists are welcomed with traditional values of hospitality and by a
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friendly population which is very patriotic and
proud of its roots. Visitors also have a vast
infrastructure of services available to them
ensuring that they always feel at home.
6.
It is always summertime in Santiago. Known as the tierra caliente,
or ‘hot land’, the area enjoys high
temperatures all year round (an average of
31º Celsius), and this is further enhanced
by the warmth of character exhibited by its
inhabitants.
7.
25 km away from the city is the
Sanctuary of Our Lady of Charity,
Patron Saint of Cuba. Located in
El Cobre village, it has recently been declared a National Monument. The village
owes its name to the copper mines found
there which happen to be the oldest open
air copper mines in America.
The Sanctuary is a must-visit for anyone
spending time in Santiago; whether you are
a believer or not, this temple to the virgin
has been visited by two Popes in less than
15 years and welcomes thousands of pilgrims every 8th of September who come to
celebrate the Patroness.
8.
Santiago de Cuba is the Cuban
city which is nearest to other Caribbean destinations such as the
Dominican Republic, Jamaica, Puerto Rico
and Haiti, all easily accessible by plane.
If you have read thus far you will have
realised that there are in fact more than
eight reasons to enjoy this unique city
which is full of Cuban charm. Discover it
for yourself and enjoy visiting a city which
is safe, full of history and music and which
will welcome you with its characteristic
hospitality.
MINTUR Delegation
Santiago de Cuba. 2012
Hotel Playa Coco: experience the
delights of Jardines del Rey
C
CUBA
H
otel Playa Coco, located near the
La Jaula beach in Cayo Coco, on
the Jardines del Rey Archipelago,
is a truly unique place from which to enjoy this area of Cuba. Jardines del Rey,
considered one of the island’s main beach
destinations, includes Coco and Guillermo
Cays, where there are currently 14 four and
five star hotels and villas offering over four
thousand rooms. It is also an unbeatable
touristic area thanks to the many possibilities it offers for enjoying marine wildlife and
stunningly beautiful natural surroundings.
Cayo Coco and Cayo Guillermo are unique for their 40 kilometres of excellent
beaches, boasting transparent waters and
white sand, and for their great variety of
flora and wildlife. At the same time, the
areas around the islets conceal beautiful
underwater scenery, some of which served
as inspiration to famous North American
writer Ernest Hemingway during his time
spent in the vicinity and featured in his novel Gulf Islands.
The hotel belongs to Grupo Gaviota S.A.
and offers a total of 307 rooms distributed
throughout 8 blocks. 288 of the rooms are
standard and come equipped with air conditioning, double bed or two individual beds,
a full bathroom, hair dryer, telephone, CD
player/radio, satellite TV, mini refrigerator
with 2 soft drinks and a bottle of water on
arrival, coffee machine, iron, ironing board,
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digital safe, accessories for tea and coffee
and an electricity voltage of 220.
The hotel also offers clients 18 suites,
equipped with air conditioning, double bed
or two individual beds, a full bathroom, hair
dryer, telephone, CD player/radio, satellite
TV, 2 mini refrigerators with 2 soft drinks
and a bottle of water on arrival, coffee
machine, iron, ironing board, digital safe,
accessories for tea and coffee and an electricity voltage of 220. It also has three standard rooms available which have been fully
adapted for the disabled, as well as easy
access ramps to the bars, swimming pools,
beach and reception areas of the hotel.
The establishment features six bars: the
Lobby Bar “Yolanda”, where visitors will
be able to enjoy listening to national and
international music being played live on
the piano; the Beer Garden “La Guantana-
mera”, open 24 hours a day and serving
light snacks and national and international
drinks and refreshments; the Pool Bar “María” and the Snack Bar “María”, both located at the central pool and the Bar “Longina”, next to the chill out pool. All the pool
bars serve swimmers and sunbathers a varied selection of national and international
cocktails. Also available are the “Júcaro”
Bar-Restaurant located next to the beach
and an ice cream parlour located next to
the mini-club.
The hotel also offers guests five different restaurants which are sure to cater to
all tastes. These are the “Trinidad” buffet
restaurant (serving breakfast, lunch and
dinner), the Italian restaurant “Venecia”
(dinner only), the seafood restaurant “Santiago” (dinner only), the Japanese restaurant “Tokio” (dinner only and very popular
as it is the only restaurant of its type in
the area) and the grill restaurant “Júcaro”
(which only opens at lunchtime).
Hotel Playa Coco is also delighted to offer
customers some excellent Honeymoon
packages. The hotel offers all the services
and facilities required, coupled with professional know-how of its in-house specialists.
Guests contracting this service will be offered a cocktail on arrival, private check-in, a
room upgrade, breakfast in the room when
ordered a day in advance, a romantic dinner in one of the hotel’s restaurants, a special souvenir and free late check-out. The
hotel’s Wedding services include: a cocktail
on arrival, a personal wedding coordinator,
legalisation of documents and marriage certificate, the services of a lawyer, a
bottle of rum on arrival, decoration of chosen wedding venue, bride’s bouquet and
groom’s button hole, photo album with 10
5’ x 7’ photos of the wedding, Cava for
wedding toast, wedding cake, breakfast in
the room the morning after the wedding,
just married sign and turn down service on
the wedding night.
Paradisus Princesa del Mar
C
Next reopening of the Royal
Service – May 2013
CUBA
Royal Service’s guests at the Paradisus
Princesa del Mar have at their disposal 24hour butler and room service, diving activities with daily immersions and green fee included at the Varadero Golf Club. They can
enjoy other added values likewise, such
as a hydrothermal circuit and discounts
on massage at the Yhi Spa, in a fresh and
natural environment.
P
aradisus Princesa del Mar Resort &
Spa, an Ultra All-Inclusive hotel located at the famous Cuban beach
of Varadero, will reopen its Royal Service
in May 2013. Royal Service is the greatest expression of luxury and comfort at the
Meliá Hotels International establishments in
Cuba, and it is an area of customized attention regarded as an exclusive hotel inside
the hotel.
Meant to accommodate adults over the
age of 18, this elegant eco-resort will increase the number of rooms with Royal
Service up to 168. One of the reopening
main attractions will be the inauguration
of the first Garden Swim-Up Pool rooms in
Cuba, junior suites featuring direct access
to the pool and Balinese bed in the terrace,
surrounded by lush gardens. This modern
section fits into the classical tropical style of
the hotel’s architecture, in perfect harmony
with the surrounding nature.
Royal Service at Meliá hotels in Cuba is
synonymous to privacy, painstaking attentions and comforts. Therefore, besides the
new rooms, other facilities with novel design will be included: lounge with front desk
and terraces, lobby bar, Internet room, a la
carte restaurant, swimming pool, aqua bar
and wedding gazebo.
Those who seek first-class accommodation have six other Meliá hotels in Cuba
featuring Royal Service: Paradisus Varadero (Varadero); Paradisus Río de Oro, only
adults (Holguín); Meliá Buenavista, only
adults (Cayo Santa María); Meliá Cohiba
and Meliá Habana (La Habana); and Meliá
Santiago de Cuba (Santiago de Cuba). In all
cases, we are referring to elegant suites
and garden villas located at the best accommodation areas, except for Meliá
Buenavista, that is entirely set apart for the
Royal Service. Clients of this service are
provided with separate front desk and concierge, restaurant and bar of their own, private beach and pool, among other facilities
and services available in a privileged area
where luxury and comfort become one.
www.royalservicecuba.com
www.cubaluxuryrooms.com
www.paradisuscuba.com
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Paradisus
Princesa del Mar
An elegant eco-resort provided with every single thing needed to delight
in the most famous beach of Cuba to the full. Sea views, spacious
terraces and large pools comprised in an Ultra All-Inclusive meant only
for adults. Modern Royal Service section with Swim-Up Pool Junior
Suites with direct access to the pool. Exclusivity, painstaking treatment
and comforts to live a privileged experience, either on business or
holiday trip.
www.paradisus-princesadelmar.com • www.royalservicecuba.com
Reopening
of the Royal Service
May 2013
Santiago de Cuba, an exceptional city
C
CUBA
a wide variety of accommodation facilities
so that visitors can combine visiting the city
with time at the beach or in nature.
Hotel Brisas Sierra Mar.
Visitors wanting to stay within the city of
Santiago de Cuba itself, can choose between the Hotel Meliá Santiago, recommended for incentive trips, weddings and
honeymoons; the Hotel Casa Granda,
which has just recently come under management of the Cubanacán Group and from
which visitors can enjoy the city’s intense
historical and cultural offering; the Hotel
Versalles, located just 3 kilometres away
from the International Airport and the Hotel
E San Basilio, which is right in the historical centre of the city and offers 8 rooms
and personalised service.
Hotel Bucanero.
F
ounded in 1515 as one of Cuba’s first
seven towns, Santiago de Cuba is one
of the most picturesque cities in the
country. This exceptional metropolis combines many attributes and attractions and
affords visitors the opportunity to come into
contact with the idiosyncrasy of its people,
culture and history whilst also enjoying its
exotic natural sceneries. It faces the Caribbean Sea and its irregular topography contributes to a very unique urban landscape
where streets and alleyways entwine and
descend between the sea and mountains.
Santiago de Cuba is located approximately
860 kilometres from La Habana.
Hotel Sierra Mar.
Its Caribbean identity is apparent in
its music, folklore, festivals and cultural
events. It is known for being the birthplace
of several different Cuban musical genres,
in particular the La Trova genre. Both men
and women sing traditional songs accompanied by their guitars at the well known
“Casa de La Trova”, an establishment
which attracts many famous visitors who
come to admire this style of music. Ex
Beatles star Paul McCartney, who is a self
confessed fan, was one such visitor and
some of the Beatles’ own music arrange92
Special WTM · November 2012
Hotel Casa Granda.
ments were influenced by the music he
heard there.
Amongst the city’s most significant cultural events are two occasions which cannot be missed: the traditional Carnivals
which take place over eight days, from the
21st to the 28th of July and transform the
metropolis into a festival of music, folklore,
rum and beer, and the Festivales del Caribe or “Fiesta del Fuego”, which has come
to be known as one of the most authentic
showcases for traditional Caribbean culture
in the area.
As a holiday destination the city offers unbeatable possibilities and combines beaches with urban and nature tourism thanks to
its wealth of attractions in all three of these
spheres. The Cubanacán hotel group offers
Hotel San Basilio.
Hotel Versalles.
For family holidays, honeymoons and
weddings, Cubanacán recommends its allinclusive beach hotels. These include the
4 star Hotel Brisas Sierra Mar, which is
located within the Sierra Maestra mountain
range and offers volcanic sandy beaches;
the Hotel Club Amigo Carisol - Los Corales, located in the Baconao Park and ideal
for youngsters and the Club Amigo Bucanero, which has just started to operate as
part of Cubanacán and whose highlights
include its proximity to the city and a rocky
beach which is ideal for divers and water
sports activities.
At the heart of the historic Sierra Maestra
mountain range, Cubanacán offers nature
lovers the Hotel Horizontes El Saltón, featuring a 30 metre high waterfall which falls
into three natural pools, all within an attractive atmosphere which promotes relaxation
and brings visitors closer to the rural and
historical traditions of eastern Cuba.
C
CUBA
THE END OF AUGUST SEES
INCREASED ARRIVALS TO
CUBA
According to reports by the
National Statistics Office
(ONE) the number of foreign
tourists arriving in Cuba grew
during the first eight months
of 2012, and registered an
increase of 5.2% from the
previous year. The ONE claimed 2.210.649 visitors arrived on the island, 100.184
more than during the same
period a year before.
Over
179.400
foreign
tourists arrived in July alone,
2.8% more than the previous
year. Over 2.500.000 tourists
from countries such as Canada, the United Kingdom and
Spain visited Cuba in 2011.
STAR CLIPPERS CRUISE
LINE INCLUDES CUBA IN
ITS ITINERARY.
Cuba will for the first time
be included in itineraries
by luxury cruise liner company “Star Clippers” based
in Monaco, as a destination in its cruises for 2014.
The company owner, Mikael
Kraft, made it clear in London that Cuba’s cays and
archipelagos were “ideal”
for the clients travelling on
their cruises, as published
by Cuba’s official tourism
information website (www.
cubatravel.cu).
According to the forecasts,
cruises belonging to the
company’s “Star Flyer” fleet
will arrive at the port of Cienfuegos during February and
March 2014, and then they
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Special WTM · November 2012
will conduct return voyages
from there to Cuban cays
and archipelagos and other
Caribbean destinations such
as Jamaica or the Dominican
Republic. Other vessels will
finish their Caribbean voyages in the bay of Casilda,
in Trinidad, having departed
from Costa Rica.
“Star Clippers” is a prestigious naval company which
operates cruises on large
sailing ships. The boats combine tradition and modernity and are equipped with
powerful computers to hoist
the sails while engines help
set the course.
TRINIDAD CONSOLIDATES
ITSELF AS A TOURISM
DESTINATION IN CUBA
The tourism destinations
Trinidad and Sancti Spíritus,
in the centre of Cuba, are
gradually establishing themselves as two of the most
popular destinations for travellers from Canada, France,
Germany, Italy and the United
Kingdom. The facilities offered by these two towns, the
first a World Heritage Site
and the second a National
Monument, have attracted
over 120.000 visitors so far
this year.
According to Reiner Rendón, the Tourism Ministry’s
delegate in the region, this
number represents an 8%
increase in comparison to
the same period a year before. The director highlighted
the benefits offered by the
Santi Spiritus province, an
area which combines sun
and sand with nature, history
and culture.
An effort to further extend the
area’s facilities has recently
resulted in the construction
of the Hotel Pansea, the second five star hotel to open in
the town of Trinidad. Located
in the heart of the La Popa
area, the establishment has
been developed with French
and Cuban capital and will
offer 52 different rooms.
By the end of August Cuba
had registered two million
visitors, 20 days before the
same number was reached
in 2011; which means there
was a 5.3% increase when
compared to the same period
a year before. For Cuba, the
largest of the Antilles islands,
tourism is one of the most
dynamic elements of its economy, and has the potential
to reach three million holidaymakers by the end of 2012.
HAVANATUR S.A. ANALYSES THE FUTURE OF
CONFERENCE AND EVENT
TOURISM IN CUBA
The Cuban tourism company
Havanatur has announced
that it recently held a meeting with the presidents of
organisational committees
for international conferences; fundamentally events
related to medical and educational meetings, to discuss
the future of the conference,
event and incentive trip industry in Cuba.
During the meeting, Regino Cruz, a specialist in this
type of travel from the Cuban
Ministry of Tourism, Mintur,
shared his enthusiasm and
optimism for the recovery
of this industry despite the
fall in business over recent
years. He also pointed out
the island’s potential for providing venues for international events and meetings and
the impact this type of visitor
can have on the country’s
general tourism.
Rodolfo Arencibia, representing the Palacio de las
Convenciones de La Habana,
exemplified how important
it is that previous levels of
business be recovered; 15
years ago Cuba was the fifth
most popular destination in
terms of conference venues.
Yamila Fuster, commercial
director of Hotel Nacional
de Cuba, spoke to delegates
using the hotel industry as an
example, about the facilities
her hotel has to offer; an establishment founded in 1930
and considered a flagship of
the island’s tourism. Fuster
detailed the hotel’s 426 rooms, an executive floor and
a variety of meeting rooms,
where the island’s most
important foreign and local
events are traditionally held,
regardless of whether these
are related to tourism, science, sports or politics.
Havantur is made up of a
group of tour operators and
travel agencies, all 100% Cuban. It boasts up to thirteen
agencies of its own throughout the globe as well as 80
representation agencies.