FRI/SA T 12PM-10PM / DUBAI DESIGN

Transcription

FRI/SA T 12PM-10PM / DUBAI DESIGN
SOLEDXB.COM
EVENT EDITION 2015
NICK LEWIS
MOBB DEEP
LISA LEONE
MISS LILY’S
Introducing the
culinary diversity of the
Caribbean. Nothing
but ‘good vibes’…
02
18
21
30
Mr. Amine Bendriouich “My Rockstars”, 2015/1437
by Hassan Hajjaj for Sole DXB
The history and
evolution of hiphop through
photography…
FRI/SAT 12PM-10PM / DUBAI DESIGN DISTRICT (d3)
REGISTER AT SOLEDXB.COM FOR FREE ADMISSION
BEFORE 3PM OR AED100 AT ENTRANCE
Sole DXB & ALIFE
Sessions present Mobb
Deep…
THE REGION’S PREMIER FOOTWEAR, FASHION & LIFESTYLE FAIR
Feature article ‘It ain’t
where ya from, it’s
where ya at…’
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soledxb.com
‘IT AIN’T WHERE YA FROM, IT’S WHERE YA AT…’ WRITTEN BY NICK LEWIS
Sole DXB began in 2010 with a group of people coming
together through common interests in footwear and contemporary
style. It has since become the key event to share ideas and shape
grassroots street culture in the Middle East. The coming together
of Dubai and Streetwear sparks an interesting conversation over
what that term even means and what the culture could be in a
fledging city.
Streetwear now proliferates many styles but commonalities do
prevail. The look which flipped work-wear and sports apparel for the
streets is now everywhere; having forced its way across all elements
of fashion, from Louboutin trainers to sportswear Haute Couture
and high-street fashion. Even the average shopper finds a place for
more than one pair of trainers in their wardrobe, with style being the
residing factor over form and function.
In order to consider streetwear in the Arab World, it’s probably
good for us to look back at the pioneers behind the early brands
and how they created something new from borrowed influences.
As streetwear found itself instilling t-shirt and sweat basics with
cultural insignia, people were given a visual language that spoke on
their behalf. The input of cultural motifs comes to represent much
more than just a badge on a baseball cap. The label and the slogan
meant something and provided a language not intended for everyone
to decipher. It highlighted that you were worldly in outlook,
sophisticated in taste, considered in your choices.
The 1980s Southern California surf brands captured the spirit
of a generation. Pioneering a global look that took cues from a range
of sources, including the army fatigues and work-wear as seen on the
streets of New York. The East Coast required affordable, well-made
and warm garments for the long winter. Even a fleeting look at rap
music videos from that time will see plenty of Timberland boots
and Carhartt jackets; utilitarian no doubt but worn with the right
kind of verve spoke volumes. This fusion of California surf and city
roughneck would go on to become the uniform not just for SoCal
skaters but ravers and club kids as far flung as Manchester’s Hacienda
to Tokyo’s Harajuku.
The idea of a singular streetwear brand begins with Stussy.
Pioneers of the t-shirt coupled with high-fashion principles of
exclusivity, the two defining characteristics for quintessential
streetwear brands. Stussy more so than any other can be considered
the originator with their Chanel logo flip the most blatant expression
of these worlds colliding. Thirty-five years later, the handwritten logo
of Shawn Stussy is the mark of a multi-million dollar business.
Shawn Stussy’s friendships around the world would form the
International Stussy Tribe (IST). The who’s who of youth culture
figureheads that went on to play hugely important roles in music
and fashion. Whether DJs like Goldie or Supreme’s James Jebbia,
they followed Shawn’s lead giving rise to scenes and local brands
each carrying their own unique take on the world around them. The
nineties and early 2000s ushered in desirability for limited runs of
clothing unlike ever before, but did so to provide the global youth
with cultural motifs and brands to set themselves a part.
By coming together to herald new cultural trends and
celebrate local talent, with a nod to internationally
recognized movements, Sole DXB is a platform to elevate
the conversation and inspire regional endeavours.
Amongst the IST alumni is Mr Hiroshi Fujiwara, who,
uninspired by Japan, he spread his gaze further afield, travelling
the world, absorbing the rhythms of youth movements. Counting
Malcolm McLaren amongst his friends, he spent time in London
with the Situationists and New York with Hip-Hop pioneers, taking
these learnings back to Tokyo and introducing the elements to the
likes of Nigo of A Bathing Ape and Jun Takahashi of Undercover.
Crowned the Godfather of Harajuku, Fujiwara has become a
hugely important figure, defining the culture more so than any
other as one of the first Hip-Hop DJs in Japan. This appropriation
and willingness to redefine foreign cultures with a local twist is
an important hallmark for streetwear and this inquisitiveness is a
quality much needed in Dubai. The attitude to drive and change the
world around you by any means is a noble act. It’s hard to think of
Tokyo as baron in youth cultural terms, but it forced people such as
Fujiwara to dig and find new sources of inspiration. Going on to be
the cultural consultant for Nike, Fujiwara would be a driving force
behind the limited edition culture of sneaker collaborations we
celebrate at Sole.
HTM, the most sought after Nike range, is a combination of
Hiroshi Fujiwara, Tinker Hatfield and Mark Parker’s initials - three
noteworthy figures in the company’s history. They collaborated
to devise Nike’s most sophisticated and limited product range.
The cultural significance of HTM can be seen through a mix of
style and performance, Flyknit being the most notable example.
Highlighting Hiroshi’s ability to take global style cues and
incorporate them into the design process.
Similar to Fujiwara and co., Hassan Hajjaj encapsulates
this very attitude of cultural appropriation. Creativity free from
borders, gender constraints and notions of what something should
or shouldn’t be. He creates and patches things together, expressing
Arabic inventiveness through contemporary art and fashion. These
are moments befitting of an international stage.
CAMPAIGN
EDITOR’S NOTE
The last 12 months in the region have seen emerging designers,
meaningful collaborations and a diversity of ideas. The city has
found its voice. The cerebral conflict between where we’ve come from
and where we find ourselves today has given us an opportunity to
re-define a scene and be part of a new cultural shift. Our boy, Nick
Lewis, says it all.
What we stand on is what we stand for.
When Sole DXB first began, Dubai’s urban culture was in its infancy.
Four years later, the city has come a long way. And so have we.
For its 2015 campaign, Sole DXB has collaborated with
internationally acclaimed artist Hassan Hajjaj to embody the ethos
of art, music, fashion and urban culture that they both represent.
Amine Bendriouich was selected as the face of the 2015 campaign as
a celebrated young designer, based between Casablanca and Berlin,
who has come to be associated with the aesthetics of street style,
androgyny and experimental urban culture; one which doesn’t align
itself to any definition and mainstream trend. Earlier this summer
Sole DXB took to London and worked with Hassan on a shoot that
brought together the spirit of music, fashion and the visual arts.
See you on November 20/21st
Sole Family
Mr. Amine Bendriouich “My Rockstars”, 2015/1437
Produced by Sole
Photographed by Hassan Hajjaj represented by The Third Line, Dubai
The Making Of “Mr. Amine Bendriouich”
Director’s Cut – www.vimeo.com/141536457
It’s this mix of people and places that defined the global
outlook of the early Stussy tribe and can provide a
similar jump off here. It’s important to celebrate Dubai;
Sole DXB is the starting point for a new cultural
movement for the city
Hassan Hajjaj is inspiration for Dubai, a city that struggles to
express this mix of Arabesque roots in balance with contemporary
design. In a time of great accessibility online, we’re in a paradox.
Dubai’s limited access to authentic streetwear is strange for a place
so synonymous with shopping. But this enables us to mix a very
international influence with local symbolism at events such as Sole
DXB. These foreign influences, alongside an earnest projection
of Arabic creativity, provide cultural significance that shapes the
future style and aesthetic of Dubai. By coming together to herald
new cultural trends and celebrate local talent, with a nod to
internationally recognized movements, Sole DXB is a platform to
elevate the conversation and inspire regional endeavours.
It’s this mix of people and places that defined the global
outlook of the early Stussy tribe and can provide a similar jump off
here. It’s important to celebrate Dubai; Sole DXB is the starting
point for a new cultural movement for the city. Creatively we are
not marginalized, however sometimes the most interesting elements
go under the radar. There is fertile ground to change perception;
we are surrounded by amazing stories with the types of cultural
relevance that has commonly given street culture its insignia.
Whether that’s bootleggers running international brands to Iran,
Persian artefacts, natural indigo dies, Bedouin culture of survival of
the fittest, these identities are ready to be reclaimed, and there is a
swathe of things to rift off.
Dubai revels in its lavishness. Other cities also have this
in abundance; Vegas and Miami’s excess have almost kitsch
like connotations. There’s something both laughable and also
massively seductive about yacht parties and Supercars as everyday
runarounds. The sheer audacity of a city in the sand is something
that can’t be ignored. However, there is an opportunity to flip all of
these things and create a visual language in streetwear that says, yes,
“I get it”.
Sole is about this common feeling experienced through art,
music, and fashion. Bringing this shared experience together in
order to help define what “new” looks like. The convergence of
influential opinion formers in Dubai is an exciting prospect in a
city hungry for unique experiences. D3, now the regular home for
Sole, provides a much needed communal space for the fashion and
design scenes. What can be captured at Sole isn’t just decisive for
the cultural vanguard in the Gulf; it offers an energy we can all be
inspired by.
@nick1lewis1 / http://nickolewis.tumblr.com
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Videographer Joshua Lawrence
Soundtrack Simo Lagnawi ‘Dounia’ – Album: The Gnawa Berber
Creative Director Hussain Moloobhoy
Stay up to date
For all the latest announcements, timings and information on
Sole DXB 2015 please visit www.soledxb.com
SOLE PICKS
OFFICIAL PARTNERS OF SOLE
ASICS “WORKWEAR” PACK
PUMA 2015 FALL STATES
PRODUCT OF NEW YORK EPI PACK
A combination of perforated suede, pebbled
leather and hiking-style laces for seasonallyappropriate takes on both the GEL-Lyte III and
GEL-Lyte V.
Known as the “Made in Japan” pack, available in
a black and white colourway. The uppers adopt
a patent leather like finish, with plush quilted
detailing and gold accents to finish off.
Featuring premium materials that channel the
true spirit and soul of New York. Each piece is
handmade and pays homage to classic models of
the past. Available at the Early Retirement store.
Sole DXB has partnered with TINKAH, a
multidisciplinary design studio based in Dubai to
conceptualize and design the 2015 event venue.
This year’s space concept has taken inspiration
from the world’s largest urban culture cities.
Introducing the commonly found element of
construction scaffolding as the main feature,
juxtaposed against containers to create masses &
alleyways. Intended to be like a city block ready
to be explored with community pockets spread
through out the venue making a dynamic platform
to Sole DXBs program of fashion, music, sport
& workshops. www.tinkah.com
Sole DXB has partnered with Moloobhoy &
Brown an award-winning independent design and
brand communication studio based in Dubai.
www.moloobhoybrown.com
FACTO FW 2015
ADIDAS ZX FLUX “POLKA DOT”
VISVIM SS 2016 FBT
A running inspired silhouette featuring a durable
and premium black Italian leather upper,
embodying founder Victor Hsu’s dedication to
a high quality product. Available at the Early
Retirement store.
The Flux silhouette undergoes yet another
heavy infiltration of polka dot patterning
with a black textile upper paired with white
dots throughout, matched with an all white
heel cage.
Hiroki Nakamura’s moccasin-sneaker features
a Vibram outsole, a fabric-infused midsole section,
embroidery-reinforcement details on the toe
box, and a new glossy polyurethane heel under
the fringe.
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Participating Brands
ADIDAS ORIGINALS
adidas Originals marks its debut at Sole DXB this November
with a bold showcase of the brand’s key footwear franchises. With
streetwear staples Stan Smith and Superstar as well as recent releases
of ZX Flux and Tubular, adidas Originals has curated a collection
that brings its heritage to life and solidifies the brand’s continuous
connection to cutting-edge fashion.
Eighteen months since its re-release, the Stan Smith remains an
iconic silhouette that is as fresh and modern as it is was in the 1970s.
Echoing the hip-hop origins of its success, the Superstar has been
redefined by modern-day musical auteurs Pharrell and Rita Ora.
Taking cues from Yohji Yamamoto’s partnership with the
brand under the Y-3 label, the adidas Originals Tubular has set
the pace in performance and casual footwear for 2015. Clean
visual references and intuitive tech are a testament to performance
footwear with uncompromised style. With designs that incorporate
clean contemporary style and three-stripes innovation, the Tubular
silhouette has become the footwear of choice for streetwear and style
hunters across the globe.
PUMA x STAMPD
EXCLUSIVE COLAB – PUMA X Stampd
arrives at SOLE DXB 2015. For AW15, PUMA
collaborates with luxe streetwear brand, Stampd.
Merging PUMA’s sporting heritage with Stampd’s
knowledge of modern youth culture, the collection
paves the way for the future of street fashion and the PUMA Space will play host to both the
collection and the man behind the brand: Chris
Stamp; a west coast Avant street influencer. Key
styles include Stampd Tech Shorts and Tech
leggings, the fully reversible Stampd Down
Jacket with its full all over reflective print, the
Stampd Logo Tee, Nylon Vest and AOP Tee. This
collaboration sees iconic sports heritage reinvented
to create a cutting edge street style of the future.
Head down to PUMA to meet Chris Stamp for
collection previews, signings and collab chats.
In an exciting first, PUMA also debuts an
exclusive edition with Sole DXB with a footwear
design that will be launching over the weekend in
a limited quantity. The shoe, named ASPHALT
BLK, a PUMA Disc Blaze in a black colourway
with an upper made of felt material will retail for
two days only at Sole DXB’s Early Retirement
store and the PUMA space, while stocks last. Each
pair of the PUMA x Sole DXB shoe will come
packaged in a special execution Black on Black
PUMA Sole DXB shoebox and will retail at
AED 850.
This AW15, PUMA SELECT sees seasonal
collaborations with influencer, fashion and streetwear
labels – game changers in their own right. As part
of Sole DXB, PUMA will be dropping limited
collections of the following throughout the weekend
(see below).
The brand’s Tokyo-based creation centre has also been
responsible for some of the most critically acclaimed streetwear
collaborations in recent years – pieces from the adidas Originals
x Bedwin and adidas Originals x Nigo will be on display at
Sole DXB 2015.
To find the adidas Originals collection curated for Sole DXB,
shop online at www.adidas.ae. For more information, visit
www.adidas.ae or @adidasMENA on Instagram and Twitter
ADIDAS ORIGINALS COLLECTION CURATED FOR SOLE DXB
PUMA SELECT AW15 LIMITED DROPS AT SOLE DXB
LE COQ SPORTIF
Le coq sportif was founded 130 years ago, in
1882, in Romilly-sur-Seine near Troyes, France’s
hosiery capital. His earliest purpose was providing
high-quality sport products for teams and
individual athletes. Le coq sportif has been marked
by great moments – Bernard Hinault’s five Tour
de France victories, Yannick Noah’s 1983 French
Open win, and Argentina’s World Cup victory in
1986, led by Diego Maradona, following Italy’s
win in 1982 – that have forever tied the brand
to sport. Other significant sponsors include that
of Arthur Ashe, the first African American to
win the men’s singles at Wimbledon & the U.S.
Open, & the first African American to be ranked
No. 1 in the world of tennis. Today, le coq sportif
is a sponsor to athletes in its historic sports: the
#ICNY
#SWASH
#VASHTIE
#RIHANNA
Eye See New York is a brand dedicated to
visibility, tech and style, utilizing a unique 3M
reflective making the wearer visible at night. ICNY
is for anyone who wants to be seen in the dark.
Celebrated for its signature hand-drawn and
painted artworks, SWASH instils their digital
prints with the charm of human touch.
Vashtie has worked closely with designers to get
every last detail just right, and this season has
moved from an 80s vibe to a more modernistic
90s approach.
The PUMA Creeper – the first venture in the
PUMA by Rihanna Collection under Rihanna’s
FENTY label, remixes the iconic PUMA Suede
with a little bit punk and a little bit rebel.
CARHARTT WIP
tricolour brand provides high-performance jerseys
to the Tour de France leaders, and in January 2014
le coq sportif launched a deal with French tennis
player Richard Gasquet, who is in the ATP’s top
10. In 2015, le coq sportif has made a significant
return to football announcing partnerships with
two top-level teams in France - AS Saint Etienne
and Italy - AFC Fiorentina.
Le coq sportif designs its shoe and clothing
collections with just as much care as its products
designed for professional athletes, with the same
touch of French elegance.
Carhartt Work in Progress (Carhartt WIP)
is the avant-garde brainchild of the worldrenowned Carhartt brand, developed to cater to
a contemporary habitué living an active lifestyle.
Since the early years, Carhartt headquarters in
Detroit became dedicated to providing “Best
In Class” apparel, tailored to meet the highest
standards of quality, durability and comfort, with
a clear focus on denim and canvas fabrics. Carhartt
WIP is the progressive extension of the brand’s
distribution network across Europe, featuring a
shift in design focus from work wear to urban
wear. Since 1997, Carhartt WIP has carefully
adapted, re-interpreted and re-fitted work wear
cuts for the demands of an active life in the urban
environment, remaining true to Carhartt´s core
values. Introduced to the Middle Eastern market
by premium lifestyle online retailer upclassics.
com, Carhartt WIP will not only find acceptance
amongst the urban clientele at Sole DXB, but
develop trust and devotees in no time. Make sure
to stop by at the Carhartt WIP Pavilion to find
out more about the heritage brand and to grab up
some pieces for the new season.
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Participating Brands
NAMSHI
NEW BALANCE
LACOSTE – INSPIRED BY THE COURT
New Balance, based in Boston, MA, continues its tradition
of premium footwear. Designed for both men and women, New
Balance offers Lifestyle footwear featuring the finest construction
and quality. Ranging from all-time classic favourites to reinvented
modern silhouettes, each Lifestyle shoe features either classic or
innovative materials and technologies that keep the New Balance
brand as relevant and sought after today as it was 100 years ago.
Celebrating heritage, craftsmanship, innovation and imagination,
New Balance Lifestyle fuses classic designs from the past with bold
ideas from the future. New Balance is the only major company to
make or assemble more than 4 million pairs of athletic footwear
per year.
AMONGST FEW
Namshi.com, the Middle East’s ultimate
online shopping and lifestyle destination for
fashion loving 20-somethings, comes to Sole
DXB this year to showcase their ever-growing
range of streetwear. Championing digital
innovation and supreme shopping convenience,
Namshi’s aspirational yet accessible product
selection and authentically urban aesthetic
inspires a style-obsessed following. Namshi
brings forth globally-recognised brands such
as, Adidas Originals, Timberland, Vans and
New Era, alongside a carefully curated mix
of streetwear labels such as Cayler & Sons,
Nicce London, Sik Silk, Criminal Damage
and homegrown Dubai brand Amongst Few.
With the launch of the brand in 2014 it can be deemed
amongst few have had an active 12 months since its debut at Sole
DXB ’14. Retaining their core ethos they have respectively gone
on to showcase their collections at Capsule Paris and BRIGHT
Berlin while also obtaining local and international store accounts
including Addition Adelaide in Japan’s reputable district Harajuku.
Accounts aside, another highlight for the brand was a collaboration
with Casio’s G-Shock and legendary sneaker customiser SBTG
which achieved international acclaim and sold out within 24 hours
of release. For this year’s iteration of Sole DXB, we are excited to
announce that the homegrown premium street wear brand will
return to Sole DXB ‘15. In what now seems like typical amongst
few aesthetic, not much information has been announced by the
brand except the reference ‘Home Sweet Home’.
RAY-BAN
The Ray-Ban release we’re most stoked about
has to be the Havana Collection where the brand
pays tribute to its origins with a revival of 4 classic
silhouettes – the Aviator, Shooter, Outdoorsman
and Caravan.
Bringing back design elements straight from
the archives: classic gold metal profiles, Havana
tortoise details on the temple tips and the original
green and grey gradient lenses, the collection
honours Ray-Ban’s inimitable design DNA –
authentic and iconoclastic. The Shooter makes a
solid comeback and we couldn’t be more pleased.
The style holds a special place in our hearts for
heralding an era of 40s cool. Originally launched
back in 1938, the signature of this Icon is the
“cigarette-holder” middle circle that was designed
DIESEL
Diesel is pleased to announce its participation
in the 2015 edition of Sole DXB, the innovative
footwear fair promoting the design and progressive
fashion sector in the region. The international
brand will be present at the main venue with a
dedicated booth, exclusively showcasing the key
products of next SS16 collection prior to launch.
It’ll be the ideal place for attendees and consumers
to experience Diesel’s unique DNA and lifestyle.
Denim, leather and military, the foundations
of Diesel’s creative DNA, define its Spring
Summer 2016 men’s and women’s footwear
collections. The footwear collections focus on two
main categories, boots and sneakers, in order to
reinforce their brave identity and their presence in
the premium segment. This approach, applied to
both gender’s collections with no discrimination,
is part of the brand’s vision since Diesel Creative
Director Nicola Formichetti came on board in
April 2013.
Fashion sneakers are the ultimate fashion
statement, Diesel rides the waves with the ZIPROUND. The zip represents the best example of
biker detail becoming the key starting point of
the construction for the new conceptual sneaker
boot. The restyled “zipproundd” features zip details
run all around the shoe, new leather colours,
contrasting studs details on outsole, puffy mohican
lasered logo on tongue. A special packaging,
recalling the details of the “zipproundd”, has been
created to support this new iconic sneaker.
In the male collection are also included
an update of the long-lasting style S-TITANN,
multiple options in denim and a family of both
shoes and bags featuring an eagle print, the so-call
‘animal spirit’ a key cross-category theme of Diesel
SS16 release.
Female sneakers go back to basics: denim and
studs are declined in multiple styles, while the hero
style of the collection is S-ANDYES, a 90s inspired
leather sneaker available in a plain white and a
scaled black versions, both realized with strings or
with straps.
REEBOK CLASSIC
to free the hands of the shooter. If you’re going for
eternally suave and larger-than-life, you cannot go
wrong with a pair of these.
This year Ray-Ban will also take to Sole to
recruit trailblazers for #Campaign4Change, where
one can proudly confessing their deepest secrets
on a t-shirt, partake in a collective graffiti wall
or profess eternal love with a (semi-permanent)
tattoo. Pop in to shop Special Edition styles.
#Campaign4Change.
Reebok Classic is reviving their retro culture reign at Sole
DXB this year, having just launched the region’s first flagship store
in The Dubai Mall. Reebok, the international sports brand with
a global heritage, is known for being brave, presenting daring
designs and introducing innovative technological features into
their products. Their heritage is such that the Classic’s brand is
making waves independently from its fitness alter-ego, making
even more of a name for itself here in the Middle East amongst
the urban trendsetters.
Enticing the region’s sneaker savvy crowds, famed iconic
pumps and exclusive new collaborations will be showcased at
Reebok’s anchor site. A two-tier Classic experience will include
an exclusive sneak-peek for new season brand collab’s, including
Melody Ehsani and Face Stockholm, plus a purchase point for
brand stories inspired by next season’s trends ‘Tiger Camo, Into
the wild, Pastels and Florals’.
An urban garden and bar on the upper deck will provide
unrivalled views across the basketball court and the rest of SOLE
DXB. Keeping the brand experiential, activations this year include
a retail showcase and purchase point, exclusive customisations
from Dubai’s most creative salon SOH Dubai and a retro-inspired
instaprint sticker machine.
Entertaining the crowds of SOLE DXB from the Reebok
Classic rooftop throughout the weekend, Dubai’s nightlife curators
VIBE series are headlining with international DJ’s Scarlett Etienne
(NYC) and Cassette (Sydney, Australia), Amy Wells, Pro-Moe,
Miss P.M and James Locksmith.
Ice pop vending hotspots will help ensure everyone stays cool
during the day.
This season sees LACOSTE reference its long-standing
heritage by drawing on the rich tennis roots that came to fruition
in 1933, when René Lacoste revolutionised men’s on and off
court fashion.
Since the infamous day that René first adorned his match
blazer with the iconic imposing embroidered crocodile, LACOSTE
has led the way in sport’s close relationship with style. For the Fall/
Winter 2015 season, LACOSTE has referenced its tennis roots
without resorting to literal recreations, reflecting its dedication
to respecting the past whilst looking firmly to the future. The
collection carefully takes into consideration modern practicalities,
taking you from city to court with ease and comfort. LACOSTE’s
footwear collection, ‘Inspired by the Court, Since 1933’ underpins
the mantra that ‘Life is a Beautiful Sport’, a concept that seamlessly
brings LACOSTE’s sophisticated blend of performance and
elegance to the everyday.
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Participating Brands
JUNIORS BE JUNIOR
RIHANNA X STANCE
Juniors Be Junior is dedicated to producing
unisex street wear and accessories and has just
released its 3rd collection: NINE ZERO - inspired
by all things 90’s; this era brings back amazing
memories and symbolic looks that stood out as
anyone who lived in the 90’s would recognise.
Saved By The Bell, Walkmans, Spice Girls,
Polaroids and very large mobile phones all scream
90’s and the simplicity of that time does not exist
any more. So we wanted to bring it back. NINE
ZERO is simple, easy to wear and full of character,
with the bold prints in the bombers, oversized
shirts and loud standout basics.
KINGS AMBITION
Kings Ambition is a streetwear label created
in Dubai, merging influences from the Emirates
with classic street staples. A lifestyle brand inspired
by street culture, art, music and photography, and
looking to strengthen the growing Dubai street
wear scene.
The new collection includes T-shirts, zip
hoodies, sweaters and jackets.
Exciting news broke this month as Stance
released Rihanna’s first seasonal sock collection
and unveiled the campaign Rihanna directed for
her fall 2015 styles as the brand’s Contributing
Creative Director.
Stance also released behind-the-scenes
footage of Rihanna directing the fall campaign
photo shoot, shot earlier this summer in Los
Angeles. The footage was released on the Stance
official You Tube channel.
“This collection and campaign give people
a peek into all sides of her personality, from the
NEW ERA
CAYLER & SONS
New Era makes its debut at Sole DXB
2015. The brand dates back over 90 years, best
known for being the official on-field cap for
Major League Baseball and National Football
League. The brand is worn as a symbol of selfexpression by athletes and artists encouraging
people to “FLY YOUR OWN FLAG”.
This year at Sole DXB, the brand will
be showcasing their second “DUBAI” cap
collection, designed for the trailblazers of our
time; fusing fashion with Dubai’s cityscape.
The city of Dubai has developed from a desert
landscape to a global style hub, and the 2nd
edition “DUBAI” Pack from New Era reflects
this. New Era will also be displaying the full Fall
15 and Holiday 15 collections.
‘47
’47 Brand’s present-day success comes
from never forgetting its roots. In 1947, twin
brothers and Italian immigrants, Arthur and
Henry D’Angelo founded Twins Enterprises, now
’47 Brand. By continuing with the tradition of
producing a unique mix of the finest headwear and
apparel and maintaining an unparalleled attention
to detail, they have established themselves as a
premium global sports lifestyle brand. They are
proud to be a licensed partner with the four key
professional American sports leagues: MLB, NFL,
NBA, NHL, as well as over 650 colleges. As the
second generation moves ’47 Brand forward, they
will never forget where it started - rooted in family
values, focused on genuine relationships, and the
simple belief that the future is what they create.
novelty of the toe socks to the hard edge of the
punk prints. I think the creative really showcases
what fashion is to her. It’s meant to be bold, it’s
meant to be fun, and it’s meant to be expressive,”
said Candy Harris, SVP of the Women’s Division
at Stance.
The exclusive launch will be with Sun and
Sands Dubai Mall, and stocks are limited.
To get exclusive updates on Rihanna’s creative
contributions and line releases for Stance, follow @
stancemuse on Instagram and Twitter, and Stance
Muse on Facebook.
Cayler & Sons is the new player in the cap
game. Premium quality headwear with innovative
designs and graphics are key characteristics for
this up and coming brand. Staying true to their
motto: “for true heads-by true heads”, Cayler &
Sons never fail to deliver unparalleled designs with
a twist, that proves snapbacks don’t always have to
be a “team thing”
It is the extra attention to detail such as the
trademark Cayler & Sons underbrim print and
strive for perfection that separates this newcomer
from other headwear brands. Cayler & Sons also
offer selected apparel and beanies to compliment
their snapback collection.
MONKEY BUSINESS
Monkey Business is a cool and new brand
that aims to stay on top of the latest trend so
that they provide their customers with the best
the fashion world has to offer. They devote
themselves to providing you with the hottest
trends at affordable prices without sacrificing
style or substance.
Their designers spare no expense to ensure
that each piece they produce is loved by their
customers through using multiple applications,
super soft fabrics and fine detailing on each item.
Soft finishes combined with distressed effects and
eye catching designs make Monkey Business a
statement to any wardrobe.
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Participating Brands
DC SHOES
LUXURY ARCADE
Founded in 1994, DC came into being after co-founders
Ken Block and Damon Way decided to create a line of shoes
dedicated to the skateboarding community. Their mission was
to revolutionise skate shoe styling, to create a durable but stylish
shoe that could handle skating wear and tear. The pair teamed
up with pro skater Danny Way, Damon’s brother - the result
was the ‘Danny Way’ signature model, DC’s first shoe to hit
the market.
Thanks to collaborations with some of the sport’s
leading professional figures, DC quickly grew
to become a global name in high performance
skateboarding shoes. The brand boasts a long list of
trademarked skateboarding footwear technologies,
including its iconic DC Pill Pattern sole, Dynamic
Grip Technology and Drop-In Cushion System.
Introducing The Luxury Arcade to Sole DXB. The first concept
store of its kind to come to Abu Dhabi. Located at the World Trade
Centre Mall, the niche store seemlessly blends its playful décor with
a curation of the most coveted contemporary and street wear brands
from around the world.
Kicking off its debut at Sole DXB, The Luxury Arcade will be
carrying womenswear, menswear and accessories from lifestyle brand
Stampd, Asfvlt sneakers, t-shirts by Passarella Death Squad, Nepal
Downtown apparel, and Nicola Formichetti’s Nicopanda among
other cult favourites and limited edition pieces dropping at the
region’s premier street-culture platform on November 20-21, 2015.
20 year old Dubai-based designer Wekafore presents his fourth
collection, continuing to develop his post modernist perspective
on street-wear for Spring/Summer 2016. Fusing elements of sleek
tailoring and formal wear with street silhouettes and sensibilities,
think Kris Van Acche takes a takes a round trip from Harlem to a
suburban African city. W4 has succeeded in creating a distinctive
voice, while maintaining a state of youthfulness, unpretentious
sustainability and relevance. Inspired by both his hate and love
relationship with Dubai city life and tailored for a young and
active lifestyle.
UPCLASSICS
Today, DC sponsors a world-class team of pro
skateboarding, snowboarding and motocross athletes, and
features an expanded product line that includes men’s, women’s
and kids’ skateboarding and lifestyle shoes and apparel, as well
as snowboards, boots, outwear and accessories.
Upclassics.com, the latest online retailer to hit the UAE’s
fashionable shores, ups the ante on common streetwear, bringing
you sought-after premium lifestyle brands from all over the world,
delivered straight to your doorstep, all from one sleek online
platform. Time to cancel your shop & ship account, as upclassics.
com gives you access to your favourite names in progressive and
fresh apparel, footwear and accessories that were previously only
available abroad. No more spending all your cash on shopping
sprees in Europe, Asia and America. No more analogousness when
it comes to the look of your crew. Featuring newcomers to the
local apparel market, such as Carhartt or I Love Ugly and special
editions by Puma, New Balance and Asics for all the sneakerheads
around, upclassics.com boasts a number of brands that will take
your style from common to unique in one click. Filling the gap in
the lifestyle sector across the Middle East, upclassics.com is your
go-to shop to make sure your style is on fleek.
KSWISS
Heritage American Tennis brand KSwiss introduces the
Monochrome Pack to the Middle East, exclusively at Sole DXB. This
limited edition collection introduces an on-trend monochromatic
take to two popular KSwiss silhouettes – the Classic ’96 and the
Volley Mid. Only available in selected sneaker boutiques in the
US, drop by the KSwiss booth at Sole DXB to grab a pair of this
exclusive collection.
Founded in 1966, KSwiss is back in the forefront with its
classic white silhouettes as the trend for white footwear continues.
The brand’s goal is to inspire and outfit the next generation of
entrepreneurs with a complete line of footwear and apparel. Follow
the stories of our 100 board members – creative and connected
young entrepreneurs from around the world, who are helping to
write the next chapter of the KSwiss story.
www.kswiss.com/theboard
WEKAFORE – W4 SS 2016 DELIVERY 1
ALIFE X G-SHOCK “STARS & STRIPES”
Famed Japanese watch brand G-Shock has teamed up with
American streetwear icon ALIFE on a rendition of the iconic 6900
model. The large face watch gets redone in a “Stars and Stripes”themed aesthetic, outfitted with undeniable Americana. Featuring
a red, white and blue face and straps, the watch is decorated
with nothing less than stars and stripes and finished off with
ALIFE branding.
The GDX6900AL timepiece colour scheme is inspired by
American artist, Jasper Johns and his acclaimed flag paintings of
the 1950s. Instead of using the traditional illuminating red, white
and blue color scheme, the collaborative model portrays a muted
version of the color palette. The new design simulates the technique
Johns used throughout his career to enhance the vintage effects of
his paintings.
PALLADIUM
Palladium was founded in 1920 in Lyon, France to make tires
for the aviation industry. In 1947, using their canvas and rubber
expertise, Palladium began making boots that were as hard wearing
as their tires. These boots were made for exploration – first for the
legendary French Foreign Legion and now relaunched for modern
day explorers in urban terrain.
Generating excitement each season by partnering with brands
such as Atmos, SBTG and Alpha Industries, this Winter look out
for our ‘War of the Worlds Story’ collaboration with SSUR*PLUS.
An eye-catching boot featuring 8 different camouflages printed on
military grade ballistic nylon.
Palladium investigates the cities we live in and places we had
only heard about. Putting a spotlight on what is hidden in plain
sight, telling stories that inspire people to explore for themselves.
Palladium Boots are ready to help you explore your street, your city,
or the world.
TOMS is in business to help improve lives. We identify global
needs and create products to help address them. This simple idea
is what makes us more than a company – we’re a movement that’s
continually evolving.
TOMS was founded in 2006 by Blake Mycoskie, who was
inspired during a trip to Argentina to start a different kind of
business. There he observed extreme poverty, adverse health
conditions and children walking without shoes. Wanting to help,
an idea came to him: the traditional Argentine alpargata shoe
could be a simple yet revolutionary solution. He quickly set out
to reinvent the alpargata for the U.S. market – to show how
together we can create a better tomorrow by taking compassionate
action today.
To realize this mission, Blake made a commitment to give a
pair of new shoes to a child in need, for every pair sold. One for
One.® “I was so overwhelmed by the spirit of the South American
people, especially those who had so little, and I was instantly struck
with the desire – the responsibility to do more.”
SUPRA
# A LWAYS O N T H ER U N
SUPRA is a global skate lifestyle brand founded in Southern
California in 2006. Inspired by passion and born from skate,
SUPRA is a footwear innovator fusing fashion, music, art, and
street lifestyle to classic footwear silhouettes in an innovative way.
Today, SUPRA operates flagship stores in Santa Monica, New York
City, Mexico City, Paris, and Tokyo and distributes to over 60
countries worldwide through an exclusive network of retail shops
and high-end boutiques.
HAMMER RUN
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Pepsi & Sole DXB Present
BAQALA CONCEPTUALIZED BY WE ARE THE MEDIUM, IN PARTNERSHIP WITH PEPSI
This year’s street art installation looks to be
something different from the usual, with an idea
from WATM that identifies an important and
missed element to the street culture of this region.
For those growing up in the UAE and the region
The Baqala has been a staple part of their roots, as
90s youth being exposed to Hip-Hop, skate, street
wear and Jordan’s for the first time.
The Baqala walls were the canvas for many
a first tag, a refuge from the heat - for a drink
stop after playing ball on the neighbouring courts
or on a skate route. Over the last couple years
the emergence of both local and international
brands have used the baqala in their back drops,
it has subconsciously become part of our street
cultures visual language, the organized chaos of it
all, jam-packed with stuff much like our sneaker
closets, vibrant colours and obscure objects. The
Baqala also hosted a lot of the unique characters,
some how we all merged well in this environment
hoodies, snapbacks, kurtha’s, kandoorahs and at
least 4 different languages being spoken at 1 time,
you learnt to be comfortable being different in
there. This celebration of alternative street culture
is synonymous with what Sole DXB stands for.
Yassin (The Narcysist) Explains to us what
inspired this project and what means to him:
“There is something special about
opportunities that come to me from Dubai,
I always give them my all. It’s that first home
away from homecoming feeling. This was also
something I could experience for the first time.
This is why I approached this project by picking
iconography and lessons from my past.”
“Growing up in Abu Dhabi, between
95-’00. Whenever the school bell would ring,
my best friends and I would walk over to the
Baqala and hang, get some mana’eesh, and just
parlay about nothing. I distinctly recall a Biggie
soundtrack, or a Wu record, coming out of one of
our headphones. There was something about the
corner store.”
“Here I am, 15 years later, reliving my
childhood through BAQALA. With the fast
paced modernization of the city, many of the
slanted, beat up and welcoming baqalas have been
converted to cleaner, more 7/11 cut under-thebuilding fluorescent-lit stores. That corner store
vibe is gone. With our presence at SOLE, we
wanted to present an exclusive store that serves
both as homage to our old hang outs, and a new
chapter in our collaboration.”
“We have works by Khalid Al-Baih, Karim
Jabbari, El Seed, Sundus Abdul Hadi and myself.
The WATM crew will be present sonically with my
partner-in-music-crime Sandhill, Jabbari is making
some exclusive light fixtures for sale. Our clothing
will be super limited and only present here.”
thing. And this is a platform, where I get to share
with you those that inspire me and are up next.
And trust me, they are.”
“…we wanted to present an exclusive store, that serves both as an homage
to our old hang-outs, and a new chapter in our collaboration.”
“The medium crew has also reached out to
young Arab designers worldwide and collaborated
with them on unique, one-of-a-kind pieces. I
introduce to you my friends Mo ElGawly, Ibrahim
Mimou, and many more. Mo is doing an exclusive
CXX x eL Seed Football jersey. Ibrahim is bringing
one of my dreams to life; The 3abaya Kimono.
These are all young Arab creatives, doing their
“With the growth of the city, the Baqalas are
starting to disappear or fade into just memories
of our youth, so this year come an experience
that something special, we’re bringing the street
corner to Sole, quiet literally.”
SOLE DXB X PEPSI LIMITED EDITION
BAQALA FC JERSEY
Sole DXB collaborates with Pepsi to create
a limited edition retro soccer jersey. The Piece
commemorates the old school football club
jerseys that were often worn by the Baqala
storekeepers and kids from the neighbourhood.
A long sleeve retro Pepsi inspired colour
way with Arabic insignia, Limited to run of 100
jerseys will be exclusively available Baqala visitors
with the chance to get the jersey personalised at
Sole DXB 2015.
WORLD WAR FREE NOW! THE NARCICYST – EXCLUSIVE VINYL SIGNING
Dear World,
I spent five years putting together an album
that I consider my first. The (war)chestration,
the lyrics, the features. I worked on this album
as though it was a time capsule from the future.
World War Free Now! Is a manifesto of sorts, a
closure and a rebirth. I wanted to make an album
that put the political questions I asked in the
past to rest, and brought a new sound and vision
that was personal, global and human. We are at a
crucial juncture in humanity. Things seem worse
than they have ever been. Divisions feel realer than
they ever have. But they have always been this bad.
WWFN is an album for our kids, to reference,
to relive, to remember, that LOVE conquers all.
No more borders, no more wars, no more hatred.
World War Free, now.
We, Free, World War, Savior’s Complex,
School Yard, Inner Mission, Epiphany, Tourist,
Nothing, Love Me (Hate Me), Hey!, Makoo, Sun,
It’s overture. Rise.
Exclusive World War Free Now! Record
Signing by The Narcicyst at Sole DXB.
Date & Time to be announced on www.soledxb.com
Partners with
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Sole Art
HASSAN HAJJAJ
Born in Larache, Morocco in 1961, Hassan arrived in London
in his teens and grew up amid the emerging club culture in the
UK. Known as the Andy Warhol of Marrakech, Hassan is a child
of the pop art generation. His oeuvre includes photography;
designing and producing furniture made from recycled North
African objects; crafting custom made clothes; and, most recently,
filmmaking. Hassan is widely recognized for designing the ‘Andy
Wahloo’ bar-restaurant in Paris in 2003, for which he dressed the
entire establishment in his trademark style of recycled North African
objects. Since then, he has gained popularity for his iconic portraits
of personalities from the world of music, art, performance, fashion
and sports, mixed with portrayal of his own special friends and the
henna girls of Marrakech – many of which have been shown in
major galleries, institutions and museums around the world. Hassan
lives and works between London and Marrakech, and is represented
by The Third Line, Dubai.
# d a r e g r e at ly
Hassan Hajjaj
Keziah Jones, 2011
Metallic lambda print on dibond with wood & plastic mat frame
101 x 136 cm
Hassan Hajjaj
Karima On Da Phone With Dots, 2000
C-print, Walnut wood frame, and found objects
62 x 87 cm
AMINE BENDRIOUICH - SALAM LOVE & DIFFERENCE
Based between Casablanca and Berlin, Amine Bendriouich
founder of eponymous fashion label ABCB, a nonchalant reflection
on fashion and society. “ABCB believes in legends, in superheroes, in
urban heroes, and we design clothes for them”.
Born in the mid-80s, he was inspired by the aesthetics of his
generation and as a result fuses pop authenticity, androgyny and
urban aesthetics with a hint of this certain je-ne-sais-quoi that keeps
fashion going. Working in his atelier in Casablanca, Amine designs
his collections like a storyteller: each season has a spontaneous theme
that symbolizes his twisted perception of the world we live in. His
edgy unisex collections soon became iconic to the younger Moroccan
generation, while appealing to fashion conscious people abroad, in
Paris, Amsterdam, London, Berlin, Tunis and Lagos. International
style and opinion leaders such as Arise Ma-gazine, Fashion Daily
News, France24 and Standard Magazine fell in love with his
untamable creative energy, which soon got him honoured with the
jury and public award of Createurope (Berlin, 2009) and the Best
Menswear Designer Award at the Arise Magazine Fashion Week
(Lagos, 2012). Despite of his work as a fashion designer, Amine
Bendriouich launched the festival “Contemporary Moroccan Roots”,
a cultural event that fuses street and visual arts to experimental
music and fashion performances, inviting artists from all over the
world to redefine Casablanca’s artistic identity. Whether in fashion,
arts or music, Amine Bendriouich gives citizens of the world the
opportunity to express their attitudes.
Amine will be showcasing two of his collections at Sole
DXB this November 20/21st - “Birds Of Ghana” & “Ich Bin Ein
Berberliner” In addition, pieces from the NUJU collection “No
Underwear Just Underground” inspired by Berlin nightlife and
culture & an exclusive collaboration between Hassan Hajjaj &
Amine for Sole DXB.
Photography Credit: Lamia Lahbabi
Photography Credit: Christian Rinke @popupcam - www.theones2watch.com
SOLE Times print 362x277 OL.indd 1
9/13/15 6:18 PM
Mr. Amine Bendriouich “My Rockstars”, 2015/1437
by Hassan Hajjaj, represented by The Third Line, for Sole DXB
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Music
SOLE DXB & ALIFE SESSIONS present HIP-HOP DUO MOBB DEEP performing LIVE ON SATURDAY 21st NOVEMBER
PERFORMING ARTISTS AND DJS
MEGADON
Mostyn Rischmueller producer, promoter,
label owner and man behind the Megadon
Betamax moniker. Producer and DJ for over
20 years, and a founding member of Dubai’s
DUST Crew.
KEV FRESH
Kev Fresh is a renowned party starter with
DJ sets that cross genres from old school to new
school and everything in between. He seamlessly
fuses the past, present and future styles of HipHop, Rap, Trap, Funk, Bmore, Rappin’ Electro,
Booty Bass, and house.
ALO WALA
ALO WALA, meaning “The light vendor”
in a Bengali and Hindi melange, is a live electronic
music band employing a host of global influences
on their sonic palette. Featuring Chicago born
rapper Shivani Ahlowalia and Tropical Bass
pioneers Copia Doble Systema, the live show
swanks energetically charged vocals delivered by
Shivani and hefty percussion. ALO WALA is the
sound of a new Europe, a new world, and a new
way of thinking about one another as belonging
to an interconnected global society. Today in a
time when dancehall and Hip-Hop informed
culture has taken hold worldwide, local club DJs,
multilingual rappers and bedroom producers are
coming into their own and becoming leaders of a
new generation.
THE RECIPE
The Recipe began as a project designed to bring talented
Hip-Hop artists in the United Arab Emirates together to record
a compilation album and help promote the culture. Today,
The Recipe is a group that consists of 3 MC’s working on an
official studio album while continuing to perform and push the
boundaries of regional Hip-Hop achievements.
SHADI MEGALLAA
SHEF CODES
Shadi’s live PA is an incredible voyage through
sounds, rhythms and something unexplainable
which only Shadi knows the secret. Music is a
globally uniting force and Shadi Megallaa expresses
it in his unique way. Born in Cairo, Egypt, this 33
year old was raised in Abu Dhabi.
Mr. Shef Codes stands out among his peers
for his clever mixes, introducing new and unique
songs, rotating the classics and ability to read the
crowd. He has had numerous “DJ of the Year”
nominations, opened for and shared the stage with
artists such as DJ Jazzy Jeff and Nicki Minaj.
ESSARAI
FREZIDANTE
DJ MOCITY
When it comes to music, one of his main
motivations is to see people get excited about
music that they don’t know. He enjoys collecting
records that would suit many different occasions
and try to avoid being pigeonholed into a genre or
scene by keeping his cards pretty close to his chest.
FREZIDANTE is from London and been in
the Dubai scene for over 10 years. He is a graffiti
artist and is part founder of Deep Crates, a Dubai
based organisation of like minded DJs, Street
Artists, Graff Writers, BBoys, Producers, Vinyl
junkies & Musicians.
AKU ARIES
JC PINTO
Born in Baghdad, raised in New Dehli, now
running tingz in Dubai DJ MoCity founder of the
264 Cru is a music entrepreneur and DJ/MC with
a passion for authentic music from all around the
world. He is currently keeping busy with his award
nominated podcast on mixcloud, Motellacast.
DJ MoCity is a proud music partner for
Sole DXB 2015, he is part of a dedicated events
management team, OHM Events, aimed at
bringing cutting edge events and concepts to
Dubai and the region. OHM, having been in
the scene for over 10 years, beginning as the first
record store in Dubai, also a pioneer and leader in
the alternative electronica scene, currently hosting
some of the hottest nights in the Dubai club scene
such as LOFI District, The Lemon Jam, Deep
Like, Jukebox, and Karak Beats.
IAMNOBODI
On the Soulection European division, just
back from laying the beats in L.A. and based in
Dusseldorf, Germany, IAMNOBODI has made
a name for himself through his productions and
remixes. With inspirations ranging from jazz
to house to traditional Hip-Hop and diverse
electronic sounds, his creations take on a life of
their own with each song a unique and carefully
put together masterpiece.
AELI
He’s a DJ member of The 264. Multi
instrumentalist, plays guitars, piano and drums.
Mostly inspired in composing by The Mars Volta
and Nine Inch Nails in their way to cross the
boundaries with total freedom. He’s using those
influences to produce Neo Hip-Hop beats.
TOM CRANE
DAVE LUBIN
Tom was nominated for and won Best DJ in 2008 then
again in 2011 at the London Club and Bar Awards. Tom has
played along side greats, such as Louie Vega, Art Department,
Kerri Chandler, NIma Gorgi, Richie Ahmed, Robert Owens and
Norman Jay. Not to mention the private parties and events for
the likes of Kanye West, Rihanna, Donatella Versace and Chanel
amongst others. Tom returns to Sole DXB this November.
“Hip-Hop. Its a way of life, its my way of life. I founded
Mental Genius here in Ibiza as a way and means of bringing
old school influences back, way back, ever since I heard ‘My
Philosophy’ by KRS 1 back in 1988 I knew this was something
I had to be down with. Its more than the beats, the boom and
the bap, it’s more than the clothes we wear. It’s more than the DJ
cutting and scratching. Hip-Hop is an intelligent movement.”
DJ Aries has seen the rise of distinctive
quality music coming from her homeland of Africa
and other hidden gems of the world. Consider
this lady DJ one of a kind an unconventional,
devout music concierge who the represents the
modern woman through her vision of music and
creative ventures.
JAMES LOCKSMITH
Hailing from Sydney Australia, James
Locksmith is a DJ, producer and is known as an
independent music specialist. Since early 2012
James has been part of the development of Red
Bull Music Academy and RBMA Bass Camp in
Dubai and the region.
His stompin’ style (a crossover between
various subgenres of house music) and his ability
to read a crowd, has given him quick recognition
amongst local DJs and clubbers.
SOLE DXB IN COLLABORATION WITH THE FLEX. The Middle East’s #1 Urban Talent Platform. Present a line up of local urban talent from the UAE.
NILE
Nile is a Neo Soul, R&B Singer/ Songwriter
and Music Producer based in the United Arab
Emirates. He has brought fresh Hip-Hop beats
and the urban fusion of Neo-Soul and R&B to
Dubai’s local music scene.
MAJEED
Majeed is a Hip-Hop Artist from the Middle
East. Born in Saudi Arabia, and raised between
Europe, USA, and the GCC. He is known for his
smooth melodies and conversational rap style of
Hip-Hop music.
MOH FLOW
Moh Flow, is a citizen of the world. The
Syrian-Palestinian rapper has been making music
since 2010. His music emotes the facets of art,
design and film in a bid to rediscover the Middle
Eastern roots in the universal law of creativity.
MALIKAH
Malikah, “Queen of Arab Hip-Hop”,
continues to stun audiences throughout the Arab
world with her hard-hitting rhyme-style, is the first
Arab female MC to reach NRJ radio network’s top
20 billboard chart in the Middle East.
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Sole Ball Above All
RETRIBUTION CLASSIC
GAMES
GAME 1
CRONY vs YIN YANG
GAME 2
PILIPINAS vs AVENGERS
GAME 3
CEDARS vs WRECKING CREW
GAME 4
DUBAI HEAT vs HOOPERS
GAME 5
WINNER GAME 1 vs SWIFT
GAME 6
WINNER GAME 2 vs REGULATORS
BALL PICKS
Sole DXB 2015 is primed to host the return
of its Sole Ball Above All Classic Tournament.
After last year’s showdown, the 2015 tournament
looks to be an exciting battleground for 11 hand
picked teams. The Ball Above All leagues continues
to showcase Dubai’s most promising players and
the future of regional basketball. This year the Sole
league organizers have decided to change the 2
Day tournament format with the addition of what
they are calling “the Retribution Bracket”. The
new tournament format is an ode to the street ball
game and the under dog, comprised of 2 brackets
– the classic bracket and the retribution bracket.
The first bracket is a classic elimination
round; with the retribution addition the fallen
teams are given a second chance and enter into
the tournament to fight their way back. In other
words, when a team loses in the Classic bracket
they move to the Retribution Bracket and this can
happen at any stage of the tournament before the
semi finals. This means high intensity, exciting and
scrappy games with teams playing in desperation
mode, its win or go home.
The semi finals and finals will see the teams
who have earned their spot, face-off with the
legendry NYC street ball personality Bobbito
Garcia as MC.
The Sole Ball Above All Classic is an open
winner-take-all tournament for AED10,000 and
more importantly the bragging rights of being
named the best street ball team in the city.
There is no entry fee to play in the tournament,
you must be 18 or older, team size - coach & 12
players.
CONQUER
UNDER ARMOUR CURRY 2
Equipped with the SpeedForm technology and
Charged Cushioning featured in its predecessor.
The “Iron Sharpens Iron”, grey/orange combo will
be representative of Curry’s constant drive and
dedication to pushing himself and his teammates.
BOBITTO GARCIA
A recently launched basketball concept store located amid the
buzzing hub of metro life, in the centre of Deira, Dubai, sports a
clubhouse locker-room feel that sets the atmosphere and the mood
for every aficionado who breathes and lives basketball in the UAE.
The ground floor features the latest line of basketball gears from
various leading performance brands. Mayad+ on the second floor
houses a goldmine of premium and limited edition sneakers. Also
showcased are lifestyle brands & accessories designed in-house and
produced locally.
Conquer, without doubt a destination store in Dubai,
guarantees engaging service with quality products that push forth
positive change fuelled by motivation and empowerment. Conquer
is run by the same crew behind Mayad Sports established in 2012
as the leading UAE provider of basketball products. The team has
expanded the business by taking their hobbies and passion to the
level of enterprise. Conquer aim to cater to locals and expats who
share the same pursuit – for the love of the game!
BOBBITO GARCIA is a native New Yorker and a recognized
worldwide authority on sneakers, music, and NYC playground
basketball. The former New York Knicks / MSG Network halftime
reporter was the voice of EA Sports’ popular NBA Street video
game and the TV host of ESPN’s “It’s the Shoes” series. In 2013,
Garcia and Kevin Couliau co-directed the documentary film Doin’
It In The Park: Pick-Up Basketball, NYC. Currently, he is the
announcer for ESPNU’s Elite 24 Game and the Red Bull King of
the Rock Championship, and he spins records weekly on his www.
eastvillageradio.com program. Garcia lives and works in Harlem,
New York.
Join us on 20/21st November for a talk with Kool Bob Love on
all things sneaker and urban culture. For timings on the talk and the
‘Where’d You Get Those?’ book signing visit www.soledxb.com
GAME 7
WINNER GAME 3 vs VIPERS
GAME 8
WINNER GAME 4 vs WINNER GAME 5
GAME 9
WINNER GAME 6 vs WINNER GAME 7
SEMI 1
WINNER GAME 8 vs WINNER GAME 9
ADIDAS JOHN WALL 2
SEMI 2
WINNER GAME F vs WINNER GAME G
adidas officially unveils the J Wall 2 which
effectively cements John Wall among the elite
players in the league. Utilizing bold colours,
patterns and implementing the brand’s most
performance-ready materials, adidas has created a
signature shoe that matches Wall’s eclectic style.
FINAL
CLASSIC vs RETRIBUTION
DAY 1
CLASSIC BRACKET
DAY 2
RETRIBUTION BRACKET
GAME 4
DUBAI HEAT
GAME 8
GAME F
WINNER GAME 4
GAME 1
CRONY
YIN YANG
GAME 5
SEMI 1
SEMI 2
WINNER GAME 5
GAME 8 LOSS
GAME D WINNER
FINAL
WINNER GAME 1
SWIFT
GAME 8 WINNER
PILIPINAS
GAME 6
AVENGERS
WINNER GAME 2
GAME F WINNER
GAME 9
GAME 3
GAME 7
WINNER GAME 3
VIPERS
GAME B
GAME 3 LOSS
GAME 4 LOSS
The earliest photographs of Bronx-born Lisa Leone are infused
with sound and motion, pointing to what would become her
multi-faceted way of seeing through both still photography and
cinema. She worked for British Vogue and for VIBE, where she
was a contributing photographer and columnist for two years.
She began her career shooting musicians as well as personalities
like Debi Mazar, Spike Lee, fresh-faced Snoop Dogg while he was
making his first music video, and Nas while he was recording his
first album, “Illmatic.”
“Hip-Hop was an amalgamation of disciplines that
coexisted and collectively changed the world we knew.
Today its divided existence pales to its once innocent
intentions of being acknowledged. Lisa’s photography
captures a culture in transition; it is through her lens that
one can appreciate the journey of the young artists who
helped pave the way for generations to come.”
Mare 139
GAME E
GAME G WINNER
GAME G
REGULATORS
WRECKING CREW
GAME A WINNER
GAME B WINNER
RETRIBUTION
GAME 9 WINNER
GAME 1 LOSS
GAME 2 LOSS
CLASSIC
GAME 2
CEDARS
GAME A
GAME D
HOOPERS
LISA LEONE
DAY 1
GAME 7 LOSS
GAME C WINNER
WINNER GAME 6
GAME E WINNER
WINNER GAME 7
GAME 9 LOSS
GAME C
GAME 5 LOSS
GAME 6 LOSS
A student of the acclaimed High School of Art and Design in
New York, Leone was later mentored by filmmaker Stanley Kubrick,
and she brings her rich experiences to the next generation through
her position as Vice President of Artistic Programs for the Young Arts
Foundation in Miami.
Join us for a talk & book signing by Lisa Leone at Sole DXB,
November 20/21st 2015.
Presented by
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SOLE TIMES
soledxb.com
FACTO
The luxurious FACTO presents its Fall/
Winter 2015 collection. Built around founder
Victor Hsu’s personal desire at age 35 to
“look and feel fresh without being flashy,” the
monochromatic sneakers are constructed in the
same Italian factory where Lanvin and Jimmy
Choo produce their footwear. Premium-grade
leathers and Margom outsoles are used throughout
for a decidedly contemporary look.
“Living amidst Japan’s culture of unforgiving
standards of service and quality, it becomes easy
to adopt their augmented expectations of luxury.
In pursuit of this form of craft, I confronted the
premise that products made with quality at its
core, inevitably possess a longer physical lifespan.
It thus became an essential driving force behind
PALMIERS DU MAL
the design, which meant the silhouettes, colours
and materials used would have to transcend the
cycles of trend, and defy the natural course of
diminishing beauty and utility. Reinterpreting and
balancing abstractions of vintage, currency and
futurism became the purpose behind a product to
evoke an appreciation that dares to endure years
or even decades, and perhaps with age, becomes
an object of even deeper affinity. In this spirit,
I humbly offer FACTO.” Victor Hsu.
VOR
Palmiers du Mal is a modern luxury
resort collection founded in New York City,
conceptualized around the world, and made by
Italian artisans. Palmiers du Mal is inspired by
philosophy and travel, design, literature, and the
lives of artists, writers, gypsies, and philosophers,
bridging aesthetics and the idea of a universal
luxury label.
Launching for Resort/Holiday 2015, the
collection uniquely captures the vanishing spirit,
enigmatic zeitgeist, and paradigmatic romance of
the flaneur in a thoroughly modern, progressive
utopia of palazzo and villa life.
The shapes are global and timeless,
constructed in lush cashmere and luxury textiles,
and address a need for freedom-freedom to
FREEMAN PLAT
Introducing the 1st generation VOR
collection of four beautifully shaped, authentic
mid & low-cut silhouettes. Featured here are the
1-A & 1-B Reinweiss, Trüffel, Sand, Ebenholz
and Schiefer silhouettes in a combination of
full grain leather uppers and suede uppers with
calfskin leather lining. Founders Andreas &
Jörg, continue to amaze us with their devotion
to perfection, resulting in a highly sophisticated
design supported by premium materials and
superior quality finishes. If we had to choose an
adjective that best represents the collection it
would have to be “timeless”.
We look forward to welcoming VOR back
this November 20/21st at Sole DXB 2015.
PRODUCT OF NEW YORK
Product Of New York is a luxury footwear
brand, based out of New York City. Founded
in 2015, to fill the void in the marketplace for
premium sport inspired footwear at accessible
prices. Inspired by the archive brand Pony, the
Product Of New York collection consists of a
variety of unique and contemporary models, each
one pulling inspiration from Pony’s past. Always
ensuring the highest quality and original designs,
we strive to provide our consumers with the best
possible value in each piece of footwear. Each pair
is carefully handmade, in limited quantities, using
only the finest materials and components.
“Staying true to our New York roots, we are
inspired by the style, the people, and the places
within our city”.
VINTAGE ARTISAN
Corcel is a lifestyle brand built for the urban
cyclist. The identity was developed to reflect
the brand’s positioning and aesthetic. The name
comes from the Spanish word for steed. The logo
was a simple statement of intent, an underlined
wheel, cycling at its purest.
Moving away from the norm of cycling
culture in Dubai, Corcel’s approach needed to be
open to a wider community of riders, bringing
people together in urban settings. The brand’s
focus is on fixed gear and single speed bicycles BIKEID, Dosnoventa and Pure Fix.
www.corcelcollective.com
We’ve all experienced the immediate stress
that occurs from an accidental stain, it can
completely ruin your day. London based Crep
Protect introduces a hydrophobic solution that
uses a revolutionary nanotechnology to create
an invisible barrier that protects against rain and
stains. Whether your shoes are leather, suede,
nubuck or canvas, Crep Protect will repel liquids,
preventing any stains spoiling your footwear, with
an invisible coat. Best of all, this treatment can last
for up two weeks without reapplication.
HARAAMIS
Hasta is a coastal sportswear brand based in
New York City, created to provide a minimalist
alternative to traditional exploration garments.
Inspired by the hybridity of coastal
lifestyles, Hasta’s debut line blends Tyler Rowe,
Rory Fortune and Ginger Jones’ menswear
backgrounds with masterful command of
technology and creative vision. Their clothes
are designed for the urban environment: wtfweather, crazy commutes, and the basic need to
look good in a city of millions. Their sartorial
silhouettes include cardigans, varsity jackets
and button-ups.
SATTA
OLAF HUSSEIN
Satta | Sanskrit - Existence / Being / Spirit
- tells a story of livity, a lifestyle which embodies
a connectedness and balance with the natural
world. Satta celebrates a global mutuality and
connectedness unbound by human culture. With
a focus on small-scale production using sustainable
fibres such as organic cotton, our clothing echoes a
down to earth feel, made for living in.
Inspired by the rawness and simplicity of
skateboarding’s roots in the late 60s where surfing
made its transition onto land, our skateboards
are handcrafted from locally sourced timber and
screenprinted by hand using environmentally
friendly waterbased inks.
Deep Roots Stand Firm.
CREP PROTECT
live leisurely, freedom of abstract thought, to
indulge in pleasures, freedom from technology, to
pursue debauched relaxation, to be comfortable
doing absolutely nothing. An underlying and
omnipresent hedonism of thought defines a
collection that functions outside of time and placea sartorial embrace of meta-philosophy mixing
bohemian and gypsy with tailoring and luxury
fabrics- Draping, proportion, pattern and volume
interpreted in an unapologetically modern,
urbane aesthetic.
HASTA – ENGINEERED COASTAL SPORTSWEAR
Boston-based lifestyle brand Freeman
Plat have assumed their own identity from the
get-go by formulating their own ideas about
what it means to be business casual. Freeman
Plat’s line of footwear and accessories tinker
with nonconformist cuts, luxury materials and
unorthodox construction methods.
Freeman Plat is best defined by the etymology
of the name itself. Freeman refers to a man
unbound from the constraints of society due
to a given competence to learn, overcome and
accomplish in all walks of life. Plat originates
from the root word platypus and refers to a
cultured individual who is knowledgeable in a
variety of fields.
A menswear shoe line that stands for true
craftsmanship and high quality without the
necessity to explicitly state it. Intricately hand
made by artisans who specialize in making
luxury shoes. They have dedicated their lives
to intimately crafting the perfect shoe using
techniques that only they understand and
therefore cannot be duplicated. The Huaraches:
A shoe with humble origins that represent far
more than shoes; they’re a tradition & a culture...
CORCEL
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Amsterdam based menswear label Olaf
Hussein enters the season with a sense of
adventure as the eponymous label looks beyond
its own heritage for its latest designs. Dubbed
“ØLÅF,” the seasonal collection sees Hussein
embracing influences from the north, as well
as the outdoors, as forward-facing materials
and athletic details are combined for a unique
aesthetic that’s both premium and timely.
NDG STUDIO – NID DE GUÊPES / NATIVE RUN SNEAKERS
Parisian contemporary clothing label NID
de GUÊPES STUDIO makes its debut at Sole
DXB presenting a collection of various outerwear
staples and some knit wear. The collection draws
inspiration from Japanese Americana aesthetic
while infusing high-end Parisian heritage elements
to create a unique range of handmade garments.
‘Native Run’, the first ever shoe from NID
de GUÊPES. A moccasin inspired shoe that is
handmade in Portugal which takes inspiration
from Native American garments. Featuring a light
grey suede leather upper, laced detailing on the
back, laces along the side and finished with handstitching. Opting to go with a more modern look,
a white midsole is paired with a black outsole.
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SOLE TIMES
SOLE TIMES
HERE I AM – PHOTOGRAPHS BY LISA LEONE
The Bronx—Paris—Los Angeles—early 1990s—Hip-Hop. This
culture of music, dance, art and fashion is forever in its nascent and
most authentic in Here I Am, the first monograph of Lisa Leone’s
photographs, which shares the history and evolution of hip-hop
through photography in 104 pages.
“Today, these guys are known as early hip-hop icons, but back
in the day, they were just a bunch of kids doing what they loved little did they know that they would become the pioneers behind a
global cultural phenomenon”.
The earliest photographs of Bronx-born Lisa Leone are infused
with sound and motion, pointing to what would become her multifaceted way of seeing through both still photography and cinema.
SOLE DXB EXCLUSIVE EDITION
Hardcover 104 Pages – 65 B/W & Colour
DENIM DUDES: STREET STYLE. VINTAGE. WORKWEAR. OBSESSION. BY AMY LEVERTON
‘Denim Dudes’ unzips the global obsession with denim through
the eyes of the men that shape, style, sell and design it.
Shot on the streets of Paris, Tokyo, London, New York,
LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona,
Melbourne, Gothenburg and Sydney, by no-less than 14 different
photographers, the book explores the great versatility and allure of
denim in all its different guises; from changing styles and cuts to
classic items that never go out of style. Key players in the global
denim business featured include; Jason Denham (Denham), François
Girbaud, (Marithé + François Girbaud), Adriano Goldschmied
(Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani
(Warehouse Japan). Denim Dudes offers unrivalled insight into the
stylish and sometimes eccentric ‘dudes’ involved in this fascinating
and diverse industry.
LIMITED EDITION OF 140
Published by Lawrence King, Paperback.
WHERE’D YOU GET THOSE? BY BOBBITO GARCIA
The mother of all sneaker books is finally back in print, in an
expanded, deluxe hardcover edition. Upon its initial publication
in 2003, Where’d You Get Those? was hailed by Vanity Fair as
“The perfect primer on the sole of pop culture … a much needed
compendium.” The New Yorker raved that “Garcia’s book is an
anthropological trove,” while the New York Post noted that “Where’d
You Get Those? is a must.” Vogue gushed: “Garcia chronicles the
gym shoe’s rise to cultural prominence with obsessive detail …
Where’d You Get Those? is a welcome addition to New York cultural
history.” Paper magazine called it “The definitive book on the rise
of sneaker fanaticism,” and Time Out New York hailed it as “a
rhapsodic, comprehensive chronicle.”
Documenting more than 400 pairs of sneakers in a highly
illustrated, chronological format, Where’d You Get Those? is simply a
stone cold classic.
Hardcover, 280 Pages, 450 Colour Photos & 125 B&W Photos
LIMITED EDITION OF 20
FISHTAIL RIDES BOOK
CREATIONS OF LA
Back in 2014, PUMA created a unique Middle Eastern concept
- the Fishtail Rides. In a young city such as Dubai: disparate and
sparse, a city ruled by cars and taxis, there is little connection with
the streets. Fishtail Rides was born out of this feeling and need to
reconnect with the streets of our city. Each month PUMA recruited
Fixie bike fanatics to grab their bikes and hit the streets, finding new
routes and hidden gems of the city. This Sole DXB, PUMA Middle
East launches the complete Fishtail Rides book – a coffee table book
compiling all the images that captured the best moments from each
ride. This limited edition book will launch exclusively on Saturday
21st November at the PUMA space from 3-5pm
Visual artist and photographer based in
Dubai, specializing in curating visual content for
international brands including Stampd, Street
Etiquette and Zanerobe to name a few. LA will be
presenting a selection of limited edition prints at
Early Retirement.
www.creationsof.la
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SOLE TIMES
ONLY NY
STAPLE
Only NY is an independent brand based
out of the west side of Manhattan with a flagship
store in the heart of the Lower East Side. Only
NY strives to create quality goods made in
USA, produced in limited quantities. Only
NY draws inspiration from the city, nature,
fishing, skateboarding, graffiti, sports, art &
photography. Conceived in 1997, established
in 2006.
The Staple Pigeon is a world-renowned
symbol, which reflects the gritty and reckless
energy New Yorkers and all urban dwellers
possess. It not only exists as a representation of
New York but is also the influence behind Staple’s
extensive apparel range and collaborative products
distributed in the top retailers across the globe.
Inspired by street culture and design, Staple’s reach
encompasses many different landscapes such as
music, art, and fashion.
“Jeff Staple has made waves in sneakers,
streetwear and much more. Detailing everything
from the flight of the “Pigeon”
SATURDAYS NYC
Late in the Summer of ’09 Manhattan’s
hippest borough became the site for Saturdays
Surf. The store, which caters to SoHo’s surfers
and coffee drinkers alike, is a small surf boutique
focused on clean, stylish apparel, classic hardgoods,
and a sampling of finer accessories and footwear
Saturdays opened August of 2009 by three
friends, Josh Rosen, Colin Tunstall, and Morgan
Collett. “Built out of a need for a surf shop that
spoke to a New York surfer. Before we opened we
looked at New York fashion kids without knowing
it they were wearing 50’s and 60’s style surf gear.
Rolled up Khakis, canvas shoes, and beat up
button downs. I’m sure they had no idea, but no
one would have batted an eye if they walked onto
the beach in 1950’s Malibu.”
BBC
Throughout its growth, Billionaire Boys
Club has managed to maintain its core, graphicdriven identity, while also carving out space for
more mature pieces each season. Moving into
2015, sees a return to multi-camo as well as alloverprints and the Classic Logo. The range looks
to be very much in tune with what we’ve come to
expect from the Pharrell-backed label.
One of two labels launched by Pharrell
Williams and NIGO in 2005, Billionaire Boys
Club and its high-end, luxury streetwear have
become iconic in fashion circles for its savvy,
highly-graphic collections and ever-changing
references.
I LOVE UGLY
I Love Ugly is an Auckland based premium
menswear brand, founded in 2008. I Love Ugly
has grown into a lifestyle brand with global
reach. We are a strong team of like minded
individuals with synchronized visions and
methods. We value all human aspirations and
endeavours with integrity, intellect and creative
experimentation. The line includes relaxed slim
cut jeans, both basic and graphic button-up
shirts, hoodies and tailored blazers. A fluid street
aesthetic ties each piece together creating design
continuity and allowing you to mix, match and
layer all pieces offered.
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STUSSY
California based streetwear giant was started
in the early 1980s by Shawn Stussy. The early
success of the brand has been attributed to its
popularity from the from the surfing scene
originating in Orange County and has since been
adopted by Hip-Hop and streetwear movement.
The label offers up its signature take on
streetwear basics with everything from hoodies,
button-downs, polos and outerwear to caps,
sweats and denim, represented with distinctly
Stussy touches throughout.
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methods and combining research in uncharted
areas in Denim Design. This AW season has
a focus on Depression era garments and
vintage washes.
Many of the Inspirations were from vintage
garments dating back 100 years ago, and details
which have been long lost including: Real burnt
leather patches, Custom Sundries, concealed rivets,
a continuous selvedge fly, tailored belt loops,
internal selvedge waistband, but also using modern
ideas, like QR Code stamps on the pocket-bags,
a personal washing record stamp & the various
machines which were used to make the jean.
KEEPER
ALALA
A chic new entry into the fitness apparel
market. ALALA is a luxury women’s activewear
brand with a sophisticated downtown attitude
that was created for precisely the way we live
today. Taking inspiration from our lives in New
York City, we created our line for you, our
modern style-setters, who demand both the best
in fashion and function from your gear. The
brand is inspired by contemporary ready-towear and design details that fit into any women’s
wardrobe. Featuring vibrant colours, mesh tees,
and printed athletic leggings
ARMY OF 1
BLACKSEA
Army Of 1 is back this Autumn/
Winter with a capsule collection titled: LA
GARÇONNE. Images shots by Moez Achour,
featuring the fab duo from Fitness Dorks.
“For this season, we wanted to show
a different side to our AO1 woman. She’s
sophisticated, edgy with a bit of mystery,” The
designers explain. “Expect to see an alluring
silhouette - while still staying true to the
modern and sporty aesthetics of the brand”. The
collection includes Culottes, Blazers, Boyfriend
Pants and Dresses. In addition to the Classic Silk
Jersey T-Shirts, Tanks, Hoodies and Cardigans.
To compliment the clean lines of the collection,
they’ve added some cool leather accessories such
as Harnesses and Belts.
FALL / WINTER 2015
Represent’s latest collection entitled ‘Only
The Strong Survive’ began in a traditional
bodybuilding Gym. Exposed to the 80’s style gym
hoodie, the comfort & oversized fit along with
the gym interior pallet was the initial inspiration
behind the collection. Represent had already
introduced it’s more relaxed fits, dropped shoulders
and super soft cottons, both these elements
combined created the gym collection. Consisting
of everyday pieces, layered topwear, tapered
legwear and select denim products with distressed
& raw details throughout.
I LOVE UGLY
ENDRIME was founded in July 2012,
London by denim Expert Mohsin Sajid. Prior
to starting ENDRIME, Mohsin worked in the
industry for 15 years as a Denim Design Specialist.
“I started my career designing at Oki-ni, were I
designed for Levi’s Japan, Evisu, and Aquascutum.
Then went on to consult for many other brands
from: Edwin Europe, Pringle of Scotland, John
Richmond, Puma AG, Ducati and DKNY JEANS
International and Timberland” – He has also
lectured at 6 International Universities on
denim design.
Ergonomic Tailoring and pattern cutting
and modern clean construction’s lay at the heart
of ENDRIME. The collection is inspired by an
exploration of modern and lost construction
Crafted by Joe Serrao, and designed and
produced in Honolulu, Salvage Public pays
homage to the glory days of surf culture in Hawaii.
The Honolulu experience – “Where the
culture and history of its surrounding waters wash
up against the surging creativity of a new Hawaiian
urbanism. In the crosscurrents, we’ve found a new
balance, fed by a fresh enthusiasm and all that
South Shore summer nostalgia. Preserving what
we’re taught is a practice. Sharing what we practice
is a privilege. That’s the basic philosophy behind
SALVAGE PUBLIC. It’s what we aim to capture
in the objects we design and create”.
We are a Honolulu menswear brand.
Designed in Hawaii, by Hawaiians. All our
products are made in the USA.
JULY 2015
REPRESENT
ENDRIME
Keeper is a unisex contemporary jewellery line
based in NYC. The product ranges from luxury
designs with an edge to custom crafted body wear.
Its focus is on high quality product that shares its
unique story with each owner. Locally developed
integrating cutting edge technology, Keeper is
characterized by its peculiar but classic geometries.
Keeper embodies timelessness, androgyny, and an
apparent balance of industrial meets refined.
SALVAGE PUBLIC
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MADE BY NATIVE
“Measure Twice Cut Once - in a literal
and abstract context, MadeByNative works to
this mantra.
A regionally born brand specialising in
handcrafted leather goods, MadeByNative creates
each product using the best skills, craft, and tried
and tested methods from around the world. All
their products are made using a combination of
ethically sourced materials and natural vegetable
tanned leathers. Classically inspired wallets and
bags are crafted using techniques derived from
traditional horse saddlery and shoe making,
ensuring long wear and timeless use. Built to last
and to tell a story, their products will develop
a natural patina with time, becoming truly an
extension of the owner.
A Modern Minimalist Experiment in
Geometry, Texture and Colour.
BLACKSEA seeks to create timeless staples
for the polished, effortless, and modern woman
who appreciates understated elegance while
playfully balancing a downtown edge. Designed
in New York and produced between New York
and Italy, the brand’s handbag creations are an
experiment in geometry and colour. Utilizing the
finest Italian leathers and materials, BLACKSEA
fuses form and function in its signature structured
designs. BLACKSEA was born from a need to find
accessories that are statement-making and unique;
a bit different than other ubiquitous “It” bags seen
on every street corner of Manhattan and fashion
epicenters around the world.
OUTDOOR VOICES
Outdoor Voices makes technical apparel for
recreation. We believe that fitness doesn’t have
to be defined by performance, and we celebrate
approaching activity with moderation, humour,
and delight. We live by the tenet that Doing
Things is better than not Doing Things, and our
apparel is designed for lives spent on paths, fields,
streets, and everything in between.
Headquartered in New York, NY and
Austin, TX, our goal is to bring people together
through activity, starting with ourselves. From
team yoga and games of basketball, to fieldtesting each design to make sure items hop, skip,
and jump just the way we intend them to, casual
activity is baked into everything we do.
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SOLE TIMES
Talks
STAYING RELEVANT BY GUILLAUME PHILIBERT
Filling pieces founder Guillaume Philibert’s
Guillaume Philibert takes us through a personal
journey from up and coming to globally
recognized footwear label, FILLING PIECES.
Guillaume will share his industry Experience on
how one stays relevant. The made in Portugal
footwear brand, known for bringing together
luxury quality and design.
Staying Far from stagnant Filling Piece
experiments with textures, fabrics, and prints,
and has collaborated with the likes of Ronnie
Fieg’s “Kith” and New York luxury department
store Barneys.
“HERE I AM” BY LISA LEONE
Throughout her 25 year love affair with
the lens, New Yorker Lisa Leone has seen it all
but one of the most significant moments she
captured is the birth of hip-hop. From Nas in the
first studio recordings for what would become
‘Illmatic’ to Snoop on the set of his first video,
from ingénue Debi Mazar hanging on the stoops
of the West Village to Grandmaster Flash at a
Rock Steady reunion. A conversation with Lisa
on her rich experiences and photographs which
open portals to the sounds, places and, most
important, the people who forged and continue
to influence the energy that is Hip-Hop.
“DENIM HISTORY MASTER CLASS” BY MOHSIN SAJID
“MY DENIM INSPIRATION” BY AMY LEVERTON
Founder of Denim Label ENDRIME,
Mohsin Sajid shares his in depth knowledge of
denim history & key historical brands and their
input in the denim and workwear trade today.
An introduction to the New Denim
Renaissance, covering the cotton, yarn & denim
manufacturing processes, the strengths of using
original shuttle looms, the difference in weaves,
selvedge denims VS non selvedge, the various
types of washing treatments & the anatomy of
a five pocket Jeans. Mohsin will talk us through
videos of denim manufacture from factories in
USA, Turkey, China and Japan.
NARCY – POWER TO THE PEOPLE
Yassin ‘Narcy’ will be sharing with us what is
the first session he shares with his Montreal based
Hip-Hop course at Concordia University. Yassin
will be discussing his introduction to Hip-Hop,
as well how the culture reshapes ones identity and
understanding of cultural belonging and creativity.
Serving as a ‘deconstruction’ and means to unlearn,
this conversation/lecture examines the public
understanding of power, and delves into the preconditioned codes of society that build up public
narrative. This talk explores how to use Hip-Hop
as a means of communication and is also a call to
young ‘others’ to speak on their experience from a
pro-active place, not a reactive stance to the grand
master narrative shared through mass media.
WHERE PASSION MEETS PURPOSE
Amy is a denim expert who has worked in the
industry for ten years, most recently at the leading
trend forecasting website, WGSN, where she is
currently Director of Denim and Youth Culture.
She has travelled the world in search of inspiration
and fresh trends to drive innovation for her denim
clients. The book ‘Denim Dudes’ came about
through this travel and Amy’s encounters with
fascinating personalities in the industry. In this
presentation she will take you through her journey,
highlighting some of her favourite characters and
what they’ve taught her along the way. In addition,
we’ll get a preview of images from her upcoming
book, ‘Denim Dudettes’.
A SESSION WITH BOBBITO GARCIA AKA KOOL BOB LOVE
Bobbito is one of NYC’s cultural activists,
dubbed by complex magazine as the “sneaker
world’s first official documentarian.” Along with
his contributions to building and celebrating
Hip-Hop and the New York City playground
basketball scene, the NYC native and worldrenowned DJ Bobbito Garcia is the critically
acclaimed author of “Where’d You Get Those?”
The TV host of ESPN2’s “It’s the Shoes”
series. In 2013, Garcia co-directed the film Doin’
It In The Park: Pick-Up Basketball, NYC.
Join us for a session with Kool Bob Love on
all things sneaker and urban culture.
ART & STYLE: HASSAN HAJJAJ & AMINE BENDROUICH IN CONVERSATION
Longtime collaborators and friends, artist
Hassan Hajjaj and fashion designer Amine
Bendrouich discuss their overlapping worlds
of art, photography, fashion and music. This
moderated talk explores both the shared and
distinct inspirations between Hassan’s vibrant
pop art influenced work and Amine’s playful,
urban, androgynous fashion design, from
today’s street style to London’s music scene,
their shared Moroccan roots, and creating
together between generations.
YASSINE SAIDI
PUMA has been consistently releasing
some of our favourite sneakers and exclusive
collaborations with some of the world’s greatest
creatives and brands, especially through its Select
line. Yassine Saidi, Global Head of PUMA Select
and Sportstyle Footwear, is the driving force
behind all this. He’s involved in everything from
building a relationship with potenial collaborative
partners, product creation and activation.
“We are positioned as a sports performance
brand and this message is becoming clearer to our
consumer. We have so much heritage and great
history in performance, which eases the transition
into sportstyle.” In this talk, Yassine discusses
the influence of sports and urban culture on the
fashion market.
Imagine a community where the ordinary is extraordinary.
Imagine a community that hums with creative energy.
This is where creativity comes to life.
This is d3.
Connect with us at 800 iamd3 and
dubaidesigndistrict.com
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soledxb.com
SOLE TIMES
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SOLE TIMES
Sole Food
MISS LILY’S
CLINTON STREET BAKING COMPANY
The original Miss Lily’s opened in 2011 in NYC’s hip Soho
neighbourhood by hospitality titans Paul Salmon (owner of Jamaica’s
award-winning Rockhouse Hotel) and brothers Binn and Genc
Jakupi (who respectively worked at Manhattan’s famous Bungalow
8 and The Box nightclubs). Rounding out the powerhouse team is
designer Serge Becker, who has put his stamp on an array of trendy
international restaurants including La Esquina and La Bodegra
Negra. This legendary collaboration gave birth to a creative fusion
of gastronomy, aesthetics and music to provide guests with a
unique dining experience that has taken New Yorkers by storm - an
experience which we are thrilled to be bringing to Dubai!
Initially running as an exclusive pop-up at Sole DXB in
November 2015, and almost identical to its NYC counterpart, Miss
Lily’s Dubai will be a new and exciting addition to the city’s thriving
restaurant and nightlife scenes. Miss Lily’s Dubai will draw on the
culinary diversity of the Caribbean by producing dishes that reflect
the spectrum of influences in Jamaican cuisine
The à la carte menu will exhibit Jamaican flair and flavours,
including dishes such as Grilled Mackerel and Spicy Escovitch Tacos;
Jerk Chicken served with Miss Lily’s own all-natural Jerk Sauce
not to mention a classic Jamaican Curried Goat made with Scotch
bonnet peppers and fiery jerk spices - just like mama used to make
it! The dessert menu will include Miss Lily’s famous Banana Cream
Pudding and Dark & Stormy Cake - one taste of either of these and
guests will feel like they have been transported to the tropics.
Central to our philosophy is the idea of sincere ‘good vibes’ and
this will be reflected in every aspect of our delivery. From the warm
welcome by our staff, to the laid back tunes setting the perfect mood,
guests will be able to unwind and enjoy a taste of the Caribbean as
though they were at their home away from home - and nothing says
home like soul food!
We look forward to welcoming you home, at Sole DXB this
November for a limited time and more permanently in early 2016 at
Miss Lily’s and Melvin’s Juice Box, Dubai outposts.
Good Vibes Only, Miss Lily’s & Melvin’s Dubai Family
New York’s famous, Clinton Street Baking
Company has grown over the past year to
become Dubai’s favourite destination for all day
breakfast, lunch and dinner, serving American
classics with a Southern twist.
Located a short distance away from d3 in
Burj Views Downtown, Clinton Street Baking
Company prepares everything from scratch using
all organic ingredients. Famous for it’s Fried
Chicken & Waffles, Pancakes, Burgers, Beef
Ribs and more, Clinton Street has something for
whatever type of craving you have.
ONION CARAMEL
Onion Caramel collaborates with JF Street
Food to present The Ultimate street food concept
in the UAE. Born and raised in the UAE, JF
Street Food is all about matching foodies with
street food dishes from around the world. On
board ‘Sylvie’ our Airstream food trailer, our
chefs’ master one of kind recipes such as the
people’s favourite Pulled Beef sandwich and
the Chicken Shawarma Paratha wrap. For the
vegetarian foodies, we offer a variety as well;
the grilled Cheesie Toastie and JF’s own falafel
pocket. Celebrate street eats from around
the world with us and join us on a street
food journey.
MELVIN’S JUICE BOX
Melvin Major Jr is downtown juicing legend and a 20-year
veteran of New York’s fresh, organic juice scene. Melvin has garnered
a cult following with his always-sunny disposition, his sense of
health and vitality, and his 100% organic and incredibly tasty juices.
Melvin’s recipes provide the full healing and preventative benefits of
organic juice to experienced cleansers while also capturing the taste
buds of novice juicers.
The setting doesn’t hurt. Miss Lily’s Bake Shop & Melvin’s Juice
Box is in a cheerful room that’s part diner, part beachfront snack
shack with a carefully curated selection of rare vinyl and books,
while D.J.s feed the impressive sound system at the juice bar with an
endless stream of reggae and other West Indian music.
@misslilysdubai
SHAKE SHACK
Shake Shack is proud to announce it has partnered with
local design consultancy DozignLab, for a limited edition t-shirt,
marking their return to Sole DXB this November. Shake Shack has
collaborated with numerous artist & designers in the past including
Jeff Staple and John Burgerman, creating merchandise to celebrate
key occasions. The exclusive t-shirt design draws inspiration from
the Regions Arabesque tile patterning and uses the brands graphic
iconography resulting in a timeless and stylish design.
The first Shake Shack opened in 2004 in New York City’s
Madison Square Park, and became an instant neighbourhood
fixture. Shake Shack’s mission is to preserve, and add our spin on
the culinary traditions of classic American burger stands. Using the
freshest high-quality ingredients, all of the food at Shake Shack is
made to order (from burgers to shakes to everything in between).
Inspiration wherever you are with:
magazines / websites / mobile / guidebooks / live events / awards
timeoutdubai.com
TAQADO MEXICAN KITCHEN
Taqado is a taste of real Mexico. We’re not
talking about sombreros, handlebar moustaches
and jumping beans, but classic Mexi-Cal cooking
with authentic ingredients, just like you’d find at a
sizzling street kitchen in San Fernando, California.
Taqado has a fresh approach to fast food, full
of flavour not flavourings. We never want to feel
guilty about what we’re serving you, which is why
we find the freshest ingredients, marinate our own
meats and mash ripe avocados into great-tasting
guacamole every morning. Keep it real with us.
PINZA
A homegrown Dubai brand that takes its
name from the Roman pizza that is made with
high quality non-GMO, easier to digest wheat, soy
and rice flour. Formed into organic shaped ovals,
loaded with bubbles, both satisfyingly crisp and
chewy, Pinza is authentic and wholesome, made
for today’s fast paced, food-interested generation
who want to eat fast and eat well. A wonder of
ancient Roman technique, modern Italian culinary
science – joyful food craft at its best.
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SOLE TIMES
Film Screenings: Sole DXB & Cinema Akil Present
FRESH DRESSED
FILMS ON THE COURT
Join Sole DXB and Cinema Akil for the national
premiere of FRESH DRESSED and STRETCH
AND BOBBITO: RADIO THAT CHANGED
LIVES, two of the most influential contemporary
films on Hip-Hop and streetwear culture.
For dates and timings please visit
www.soledxb.com & www.cinemaakil.com
Directed by Sacha Jenkins
2015 | English | 90’ | France, USA
Documentary | 15+
Synopsis
Fresh Dressed chronicles the history of Hip-Hop,
Urban fashion and its rise from southern cotton
plantations to the gangs of 1970s in the South
Bronx, to corporate America, and everywhere in
between. Supported by rich archival materials and
in depth interviews with individuals crucial to the
evolution of a way of life and the outsiders who
studied and admired them Fresh Dressed goes to
the core of where style was born on the black and
brown side of town.
Presented by
STRETCH AND BOBBITO: RADIO THAT CHANGED LIVES
Directed by Bobbito Garcia
2015 | English | 98’ | USA
Documentary | 18+
Followed by Q&A with Stretch Armstrong and
Bobbito Garcia, moderated by DJ Greenpeace
Synopsis
During the 1990s, Stretch and Bobbito introduced
the world to an unsigned Nas, Biggie, WuTang, and Big Pun as well as an unknown Jay-Z,
Eminem, and the Fugees. The total record sales for
all the artists that premiered on their radio show
exceed 300 million. The late night program had a
cult following in the art/fashion world and prison
population as well. All would loyally tune in for
the humour just as much for the exclusive tunes.
Stretch and Bobbito brought a unique audience
together, and created a platform that changed
music forever.
www.stretchandbobbito.com
@stretchandbobbito