Beirut – Lebanon Tel: 00961-1- 484 150 Fax: 00961-1
Transcription
Beirut – Lebanon Tel: 00961-1- 484 150 Fax: 00961-1
Beirut – Lebanon Tel: 00961-1- 484 150 Fax: 00961-1- 484 350 Ext. 25 E-mail: [email protected] Libya General Information National Capital: Tripoli Population: 5,499,000 Ethnic groups: Arabs (97%), Greeks, Maltese, Italians, Egyptians, Pakistanis, Turks, Indians, and Tunisians Religions: Sunni Muslim 97% Languages: Arabic, Italian, and English Literacy Rate: Total population: 82.6% Male: 92.4% Female: 72% (2003 est.) Libya’s Economy GDP: purchasing power parity—$38 billion (1997 est.) GDP—real growth rate: 0.5% (1997 est.) GDP—per capita: purchasing power parity—$6 700 (1997 est.) GDP—composition by sector: agriculture: 5% industry: 55% services: 40% (1996 est.) Inflation rate—consumer price index: 30% (1997 est.) Labor force: total: 1 million by occupation: industry 31% services 27% government 24% agriculture 18% Unemployment rate: 25% (1997 est.) Budget: revenues: $10.4 billion expenditures: $10.3 billion including capital expenditures of $2.5 billion (1995 est.) Industries: petroleum, food processing, textiles, handicrafts, and cement Economy Overview Libya suffered from sanctions imposed in 1992; these sanctions were later on suspended in April 1999. Things have changed for Libya from 1992 till now; it has become interactive with the international society especially with countries in Africa and the mediterian sea and has good relations with many countries all over the world. Libya’s economy depends primarily upon revenues generated by the oil industry; this industry contributes to most of export earnings and to one-quarter of GDP. The large oil revenue and the small population in Libya make it have the highest GDP per capita in Africa. A considerable part GNP is distributed to lower classes in the society. Climatic conditions severely limit agricultural output; Libya imports about 75% of its food. A rise in oil prices in the last three years has led to an increase in export revenues, although this has improved the macroeconomic situation; its impact was not enough to stimulate a large economic growth. Import restrictions and inefficient resource allocation have led to periodic shortages of basic goods and foodstuffs. The industry in Libya included nonsolid manufacturing and construction industries that accounted for about 20% of GDP; now, new industries which include petrochemicals, iron, steel, and aluminum production have been founded in Libya. Outdoor Media Our Clients' Profits Soars with Outdoors!!! Outdoor advertising is a powerful media channel. With unipoles, billboards, and banners your message will be wherever you want and in the mind of everyone. Because location is the key element to a successful outdoor advertisement campaign, we will get you the best locations to display your products/services and catch the attention of pedestrians and motorists. Our media team will provide you with the best outdoor buys and get your message anywhere in any city at lowest rates. Newspaper Media We deal with the best newspapers to get your message to your targeted audience: Dealing with both local and international newspapers, we let your ad reach your new domestic and overseas customer’ s doorstep; with one single call you will have your ad printed ASAP by over 50 newspapers worldwide. Our professional team of experts will manage insert buys, negotiate lowest rates, and save you time. Daily and Monthly Newspapers These newspapers are published under the supervision of General Press Corporation www.alfajraljadeed.com www.ly2day.com www.alfajraljadeedeng.com www.aljamahiria.com www.alzzahfalakhder.com www.alshames.com Newspaper Media The New Fajer Newspaper (daily and extensive ): Size: 59.5 cm X 38 cm Number of pages: 8 pages Number of prints: 10 000 Sold quantity: nearly 9 500 – 9 800 daily Al Jamaherieh Newspaper (daily and extensive ): Size: 44.2 cm X 30 cm Number of pages: 16 pages Number of prints: 10 000 Sold quantity: nearly 9 000 – 9 500 daily Newspaper Media Al Shams Newspaper (daily and extensive ): Size: 60 cm X 38 cm Number of pages: 12 pages Number of prints: 10 000 Sold quantity: nearly 9 000 – 9 500 daily Radio Media Transform the Radio Signal to Sales: Whether at homes, offices, or in cars your message will be heard and become familiar to everyone. We negotiate the best radio buys in order to get the best broadcasting times of the day when most of the popular radio programs are aired. When you need to get your message immediately, our media experts will decisively execute radio buys at lowest rates. We deal with best radio stations in any country to most effectively have an impact on your target audience. Radio Media Libyan Radio Stations: 1) Al Jamaherieh radio 2) Tarablos radio (This radio has over a million listeners) Television Media Dominate the market by conveying your message via television Our relations allow us to easily collaborate with top television channels to immediately launch an effective television advertisement campaign and negotiate the best broadcasting times at lowest rates. Whether with local or satellite television channels we let message enter the living rooms of millions of people. Television Media Peak periods for advertising on both local and satellite television stations: 1) Before and after the news 2) During sport games