Rate Card – Kalamazoo Gazette

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Rate Card – Kalamazoo Gazette
LV5027.QXD
12/5/08
7:45 PM
Page 1
2009
Advertising
Rates
• Retail
• Preprints
• Online
• Niche Products
• Database Marketing
Our family of products and services
designed to target your best customers.
LV5027
LV5027.QXD
12/5/08
7:45 PM
Page 2
Looking to reach your
best prospects?
he goal of the advertising department of
T
the Kalamazoo Gazette for 2009
continues to be to connect advertisers with
products and services to sell – with readers
who need or want to buy.
2009 is a very exciting time to be in the
newspaper business – because we aren’t
just selling newspaper advertising anymore!
Kalamazoo Gazette
Southwest Michigan’s first
choice for local news,
information and advertising.
The Kalamazoo Gazette offers you a variety
of products which can be used to create an
effective media strategy for your business.
Hometown Gazettes/
Portage Gazette/CityLife/
Commercial-Express
When you are looking to reach your best
prospects, consider targeting your
advertising messages by household-specific
demographics, geography or even lifestyle
with the multi-media family of products
provided by the Kalamazoo Gazette.
Geographically targeted weekly
newspapers, delivered to virtually
every household in
Southwest Michigan.
mlive.com
Michigan’s most
visited Web site, delivering more
than 70 million page views each
month. The online home of the
Kalamazoo Gazette.
Target your best audience
by lifestyle with these
specialty magazines
Zero in on your best prospects with direct
mail and custom publications
LakeLife Magazine Make a splash!
Seasonal magazine delivered to over
15,000 area homeowners on lakes.
Direct Mail Use the most up-to-date and
Your Home Southwest Michigan
powerful database available to create and target
your direct mail projects.
The only local home and lifestyle
magazine, delivered 6 times per year to
over 17,000 homeowners.
Preprinted Inserts Target your customers or
Generations
reach new ones; preprints are delivered daily with
the Kalamazoo Gazette and Hometown weekly
newspapers to more than 250,000 readers.
Southwest Michigan’s active senior
publication. Included in the Kalamazoo
Gazette on the last Saturday each
month.
Custom Publications Quality
printing at affordable prices no
matter the project!
Special Sections
Super Savings Monthly coupon
book offering thousands of dollars in
savings each month in print and
online.
Carryout Only
For A Limited
TIme Only
2003 W. CENTRE AVENUE
327-7272 (PAPA)
5140 S. WESTNEDGE AVENUE
343-7272 (PAPA)
Offer good for a limited time at participating Papa John
ay apply . Customer responsible for all applicable taxes.
(179AA)
or
ay apply . Customer responsible for all applicable taxes.
$
99 $
99
1799 $2099 14 17
(2099AA)
s res
(1499AA)
or
(1799AB)
Large - Original, Thin or Whole Wheat Crust
(Pan Pizza Extra)
Coupon Required. Expires 12/31/08
FREE! THURSDAY ONLY.
Coupon Required. Expires 12/31/08
m
EXPIRES 8/31/07. COUPON REQUIRED.
PAPA'S COMBO
LARGE 2 TOPPING
PIZZA &
2-20 OZ. COKES
ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
m
s res
’
m
’
’
’
Large - Original, Thin or Whole Wheat Crust (Pan Pizza Extra)
Coupon Required. Expires 12/31/08
ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
ay apply . Customer responsible for all applicable taxes.
One Large,
2 Topping Pizza &
One Large Any
Specialty Pizza
One Medium,
2 Topping Pizza &
One Medium
Specialty Pizza
$
s res
Buy any Medium, Large or Extra Large Pizza
at Regular Menu Price,
get 2nd of Equal or Lesser Value
ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
2932988-01
PERFECT PAIR
2 MEDIUM
2 LARGE
1 TOPPING
1 TOPPING
PIZZAS
PIZZAS
FAMILY SPECIAL
LARGE
MEDIUM
m
Offer good for a limited time at participating Papa John
(999AA)
Offer good for a limited time at participating Papa John
(899AA)
Coupon Required. Expires 12/31/08
Offer good for a limited time at participating Papa John
Offer good for a limited time at participating Papa John
899 or$999
Large - Original, Thin or Whole
Wheat Crust (Pan Pizza Extra)
ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
s res
’
PICK YOUR DEAL!
ONE LARGE
ONE LARGE
1 TOPPING
2 TOPPING
PIZZA
PIZZA
$
s res
BUY ONE,
GET ONE FREE
THURSDAYS!
PORTAGE
5585 GULL ROAD
345-7272 (PAPA)
1399
$
(1399AA)
Large - Original, Thin or Whole Wheat Crust
(Pan Pizza Extra)
Coupon Required. Expires 12/31/08
ay apply . Customer responsible for all applicable taxes.
1710-C WEST MAIN STREET
381-7272 (PAPA)
COMSTOCK – RICHLAND AREA
DELIVERY AND CARRYOUT
ay apply . Customer responsible for all applicable taxes.
THURSDAY ONLY
SOUTH PORTAGE
WMU & K-COLLEGE CAMPUS KALAMAZOO
Better Ingredients.
Better Pizza.
Reach your best prospects with our
targeted sections and features. More
than 200 each year specifically designed
for unique audiences.
ta urants only. Additional toppings extra. Not valid with any other coupons or discounts. Limited delivery area, charges
m
Sticky Notes Your message on
the front page of the Kalamazoo
Gazette! High visibility and
exclusivity!
Contents
Retail Advertising Rates/Color Rates ................................. 3
Frequency Rates/Special Rates ............................................ 4
Space & Copy Deadlines ......................................................... 5
Niche Products/Magazine Publications........................... 6
2009 Special Sections............................................................... 7
Pre-Printed Inserts...................................................................... 8
2
We want to help you make strategic
media placement decisions which will maximize
the return on your advertising investment.
Call 269-388-8463 to arrange for a free media
analysis.
Hometown Gazettes, Portage Gazette,
CityLife & Commercial-Express ............................................ 9
Direct Mail/Database Marketing ..................................... 12
mlive.com .................................................................................... 13
Ad Design & Transmission Information......................... 14
Advertising Policies................................................................. 15
Contact Information ............................................................... 16
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12/5/08
7:45 PM
Page 3
Retail ROP Rates
Use the rates below for full run ROP (Run of Press) products of the Kalamazoo Gazette, if you have a
local storefront presence and have not been established in the national or classified category.
Investment levels indicate an annual investment in Kalamazoo Gazette products. An advertiser has
twelve months to fulfill the investment
INVESTMENT LEVELS:
agreement. Advertisers on ROP Investment
Level contracts may run in any product of the
Gazette without signing a separate agreement.
$750
$5,000
$27,000
$117,000
All products (including mlive.com) count
towards contract fulfillment except direct
$1,500
$10,000
$47,000
$167,000
mail postage.
$3,000
$17,000
$77,000
$227,000
D
C
B
A
Retail Advertising - Annual Dollar Volume Rates
Mon Tues Wed
(NET) SINGLE
INSERTION
RATES
(per col. inch)
INVESTMENT LEVELS
Open
$750
D
$1,500
$3,000
$5,000
C
$10,000
$17,000
$27,000
B
$47,000
$77,000
$117,000
$167,000
A
$227,000
$257,000
$297,000
Thurs Fri Sat
Sunday
Section A
Other Section
Section A
Other Section
$39
$32
$31
$30
$29
$28
$27
$26
$25
$24
$23
$22
$21
$20
$19
$34
$29
$28
$27
$26
$25
$24
$23
$22
$21
$20
$19
$18
$17
$16
$44
$35
$34
$33
$32
$31
$30
$29
$28
$27
$26
$25
$24
$23
$22
$39
$32
$31
$30
$29
$28
$27
$26
$25
$24
$23
$22
$21
$20
$19
Section A/Local Other Section
$53
$44
$43
$42
$41
$40
$39
$38
$37
$36
$33
$31
$29
$28
$27
$48
$41
$40
$39
$38
$37
$36
$35
$34
$33
$30
$28
$26
$23
$24
The Flex Program
The Flex Program allows the maximum flexibility to choose the best weeks to run your ads.
To qualify, advertisers must run at least one insertion per week in the Gazette for the contracted
number of weeks. Weeks can be non-consecutive. Advertisers must choose to enroll in this
program at start of contract. Must sign a minimum contract ($1,500). Per column inch.
FLEX PROGRAM
Mon Tues Wed
Thurs Fri Sat
#Wks
Min. Ad Size
Section A
Other Section
Section A
7 wks plus
14 wks plus
6 inches
4 inches
28 wks plus
4 inches
52 wks plus
4 inches
$26
$25
$24
$22
$23
$22
$21
$19
$29
$28
$27
$25
Sunday
Other Section Section A/Local Other Section
$26
$25
$24
$22
$38
$37
$36
$34
$35
$34
$33
$31
Color Rates (% of space charge)
Ad Size
Full Color
Spot Color
8* inch plus
15 inch plus
Quarter pg. plus
Half pg. plus
Full pg. plus
85%
75%
70%
60%
55%
45%
40%
35%
30%
25%
*$150 minimum color charge on ads 8” or less. Maximum charge $950.
2009 advertising rates
3
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Page 4
Frequency Advertising Program Rates
High Impact Frequency per column inch
Repeat Discounts
25% off First Repeat
50% off Second and
High Impact (12 per mo)
INVESTMENT LEVELS
$21
$18
$17
$17
$15
$15
$14
$13
$12
$11
$10
Full Color
25%
23%
Spot Color
20%
18%
D
• Full & Spot color ads will receive 25% & 50%
off the color rates
• Ads must be within a 6 day period to
receive discounts
• No size changes, minimal copy changes.
C
Open
$750
$1,500
$3,000
$5000
$10,000
$17,000
$27,000
$47,000
$77,000
$117,000
$167,000
$227,000
$257,000
$297,000
Other Section
$24
additional runs within 6 days.
B
• No other discounts apply.
Section A
A
• All ads must be ordered at one time.
• If color is purchased, it must apply to all ads.
Color (% of space charge)
• Discounts apply to Monday-Saturday
rates only.
†$150 minimum color charge on ads 8” or less.
Special Rates per column inch
Mon Tues Wed
Civic / Church*
Tie-In** / Co-op
Thurs Fri Sat
Sunday
Section A
Other Section
Section A
Other Section
Section A
Other Section
$30
$32
$27
$29
$31
$33
$29
$32
$42
$43
$39
$43
Holiday Rates
Due to increased circulation on selected holidays, Sunday ROP rates will apply to the
following: Thanksgiving, Christmas Day, New Year’s Day
Ads measuring over 18” in depth will be billed at full 20” depth.
*Civic Rate/Church rate: Local churches, charities and other groups limited to those cases where ENTIRE
proceeds are for charitable or community benefits. Tax exempt number required. Unless prior credit approval has been
arranged, advertising must be paid cash in advance at the time ad is scheduled.
**Tie-In Rate: Non-contract, used exclusively for special sections/multi-advertiser pages.
4
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7:45 PM
Page 5
Space Reservations &
Copy Deadlines
publication day
Monday ROP
copy/space deadline
time
Wednesday
3 p.m.
North, South, East, West, Portage Gazette
CityLife, Commercial-Express
Wednesday
noon
Tuesday
Thursday
11 a.m.
Wednesday
Friday
3 p.m.
Thursday
Monday
11 a.m.
Thursday “Ticket”
Thursday
3 p.m.
Friday ROP
Monday
3 p.m.
Saturday ROP
Tuesday
noon
Saturday OnTV (TV Magazine)
Friday (8 days prior)
3 p.m.
Saturday Generations
Thursday (9 days prior)
3 p.m.
Sunday Arts & Entertainment
Monday
11 a.m.
Sunday Travel
Monday
11 a.m.
Sunday HomeLife
Tuesday
11 a.m.
Sunday ROP
Wednesday
11 a.m.
Monday Hometowns
2009 advertising rates
5
LV5027.QXD
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7:45 PM
Page 6
Niche Products
Your Home SW Michigan (rates are per ad)
1 ISSUE AGREEMENT
AD SIZE
(Member)*
B/W
(Non)
COLOR
B/W
2 ISSUE AGREEMENT
(Member)*
COLOR
B/W
3 ISSUE AGREEMENT
(Non)
COLOR
(Member)*
B/W
Color
B/W
(Non)
Color
4-6 ISSUE AGREEMENT
(Member)*
B/W
Color
B/W
(Non)
Color
B/W
Color
Full Back
$2,150
$2,250
$2,020
$2,350
$2,020
$2,350
$2,020
$2,350
Full Inside Back
$1,475
$1,760
$1,350
$1,615
$1,300
$1,545
$1,240
$1,475
Full Inside Front
$1,475
$1,760
$1,350
$1,615
$1,300
$1,545
$1,240
$1,475
$1,120
$1,090 $1,342
Full Page
$1,080
$1,340
$1,290
$1,600
2/3 Page
$810
1/3 Square
$450
$990
$1,230
$1,075
$970
$710
$550
$680
$935
$810
1/4
$340
$600
1/6 H
$230
$510
$1,190
$1,460
$950
$1,180
$1,140
$1,400
$900
$1,280
$745
$850
$425
$985
$895
$655
$505
$1,180
$715
$940
$955
$1,130
$680
$895
$815
$1,082
$780
$400
$625
$515
$745
$385
$600
$465
$715
$1,120
$625
$905
$745
$1,030
$590
$820
$715
$980
$575
$785
$685
$935
$410
$715
$315
$280
$605
$212
$550
$380
$660
$300
$525
$360
$630
$290
$509
$340
$605
$470
$260
$560
$205
$450
$245
$535
$195
$435
$235
$510
1/3 V
1/2 H
1/2 V
1/6 V
*HBAGK member.
Be Healthy Magazine (rates are per ad and include color)
AD SIZE
4 x RATE
2 x RATE
OPEN RATE
Full Page
2/3 Page
1/2 Page
1/3 Page
1/6 Page
$2,020
$1,400
$1,100
$730
$395
$2,245
$1,560
$1,225
$810
$435
$2,660
$1,850
$1,450
$950
$525
PREMIUM POSITIONS
Back Cover
Inside Front
Inside Back
Page 3
4 x RATE ONLY
$2,404
$2,212
$2,212
$2,116
LakeLife Magazine
Seasonal, direct-mailed to over 15,000 lake homes in 5 counties
Single insertion rates (per column inch) includes Full Color!**
INVESTMENT
LEVELS
Open
$750
D
$1,500
$3,000
$5,000
C
$10,000
$17,000
$27,000
B
$47,000
$77,000
$117,000
A
$167,000
$227,000
Over $297,000
1x
2x-3x
ALL (4x)
Repeat from Gazette*
$53
$47
$42
$42
PREMIUM POSITIONS
Full Inside Page
$1,050
(5 col. x 10”)
$43
$38
$31
$31
Inside Back Cover
$1,150
(5 col. x 10”)
$40
$36
$29
$29
Inside Front Cover
$1,250
(5 col. x 10”)
$37
$34
$26
$26
Back Cover
$1,750
(5 col. x 8”)
$34
$30
$25
$25
$32
$28
$23
$23
*Repeat from Gazette must be same ad from Kalamazoo Gazette
running during the same calendar month and scheduled/ordered
simultaneously.
**Repeat from Gazette ads include color if Gazette ad is also in color.
Published April 15, May 15, June 15, July 15. Space deadline is 20 days prior to publication date.
6
4x Rate Only
LV5027.QXD
12/5/08
7:46 PM
Page 7
Niche Products
Generations is published the last Saturday
of every month in the Kalamazoo Gazette
10/20/08
ct08
SuperSaver_O
• 75,000 copies delivered every month
• Distributed on first Sunday of month
• Glossy paper
• Free color
• On Mlive
Carryout Only
For A Limited
TIme Only
2003 W. CENTRE AVENUE
Offer good for a limited time at participating
PORTAGE
5140 S. WESTNEDGE AVENUE
343-7272 (PAPA)
or
(179AA)
(Pan Pizza Extra)
or Whole Wheat Crust
Large - Original, Thin
arges
Expires 12/31/08
Limited delivery area, ch
Coupon Required.
any other coupons or discounts.
ta urants only. Additional toppings extra.
$
’s res
99
1499 or$17
(1499AA)
(1799AB)
Crust
Thin or Whole Wheat
Large - Original,
(Pan Pizza Extra)
Expires 12/31/08delivery area, charges
Coupon Required.
discounts. Limited
with any other coupons or
ta urants only. Additional toppings extra.
Qtr. Page Half Page
Full Page
1x
$319
$519
$889
6x
$309
$499
$869
9x
$299
$487
$849
12 x
$289
$475
$829
2932988-01
PAPA'S COMBO
ING
LARGE 2 TOPP
PIZZA &
ES
2-20 OZ. COK
ma
y apply . Customer responsible for all applicable taxes.
ma
y apply . Customer responsible for all applicable taxes.
ma
y apply . Customer responsible for all applicable taxes.
17 20
(2099AA)
Not valid with any other
Ad Size
COUPON REQUIRED.
EXPIRES 8/31/07.
1399
$
Papa John
’s res
99
ONLY.
Expires 12/31/08
es
Coupon Required. coupons or discounts. Limited delivery area, charg
ta urants only. Additional toppings extra.
Offer good for a limited time at participating
Papa John
Expires 12/31/08
es
Coupon Required. coupons or discounts. Limited delivery area, charg
ta urants only. Additional toppings extra.
One Large,
&
2 Topping Pizza
One Large Any
Specialty Pizza
99 $
Papa John
Thin or Whole
Large - Original,
Pizza Extra)
Wheat Crust (Pan
’s res
$
Offer good for a limited time at participating
(999AA)
Papa John
Offer good for a limited time at participating
(899AA)
99
9
99 $
or
8
$
One
&
2 Topping Pizza
One Medium
Specialty Pizza
FREE! THURSDAY
’s res
PERFECT PAIR
2 LARGE
2 MEDIUM
1 TOPPING
1 TOPPING
PIZZAS
PIZZAS
FAMILY SPECIAL
LARGE
UM
MEDI
Medium,
Offer good for a limited time at participating
PICK YOUR DEAL!
ONE LARGE
ONE LARGE
2 TOPPING
1 TOPPING
PIZZA
PIZZA
Pizza
Large or Extra Large
Buy any Medium,
at Regular Menu Price,
Lesser Value
get 2nd of Equal or
Papa John
RRYOUT
DELIVERY AND CA
’s res
(1399AA)
ma
y apply . Customer responsible for all applicable taxes.
RICHLAND AREA
COMSTOCK – GULL
ROAD
5585
345-7272 (PAPA)
s.
Better Ingredient
Better Pizza.
BUY ONE,
GET ONE FREE
THURSDAYS!
SOUTH PORTAGE
327-7272 (PAPA)
ma
y apply . Customer responsible for all applicable taxes.
THURSDAY ONLY
ZOO
CAMPUS KALAMA
WMU & K-COLLEGE
1710-C WEST MAIN STREET
381-7272 (PAPA)
Cost per insertion
Crust
Thin or Whole Wheat
Large - Original,
(Pan Pizza Extra)
Expires 12/31/08 ivery area, charges
Coupon Required.
ta urants only. Additional toppings extra.
Not valid with any other coupons
or discounts. Limited del
Not valid
Not valid with
Not valid with any other
2009 Major Special Sections
Section
Publication Date
Section
Publication Date
Careers in Healthcare
Sunday, January 25
Back to School
Wedding Guide
Sunday, January 25
Wednesday, August 5 (Today)
Thursday, Sept. 3 (Ticket)
Recreation Tab
Sunday, February 15
Home Expo
Sunday 3/8 (3/7 Hometowns)
Football (High School)
(College)
Wed. 8/19 (8/22 Hometowns)
Thursday, August 20
Spring Car Care
Sunday, March 22
Fall Car Care
Sunday, September 20
Pool & Patio
Sunday, March 29
Fall Builders Showcase
Sunday September 27
Healthy Living
Sunday 4/5 (4/4 Hometowns)
Senior Expo
Sunday, October 4
Golf
Sunday, April 5
Healthy Living
Sunday, October 11
Summer Activities
Wednesday, April 8
Readers’ Choice
Sunday, October 25
Answer Book
Sunday 5/17 (5/16 Hometowns)
Holiday Cookbook
Monday, November 2
Senior Services Report
Saturday, May 30 (Generations)
Festival of Trees
Sunday, November 15
Parade of Homes
Thursday 6/12 (6/14 Hometowns)
Holiday Shopping Guide
Thursday, November 26
Family-Owned Businesses
Sunday, June 21
Basketball
Wed. 12/2 (12/5 Hometowns)
Rising Stars
Wednesday, July 15
New Year’s Fest
Monday, December 28
Women in Business
Sunday, July 19
2009 advertising rates
7
LV5027.QXD
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7:46 PM
Page 8
Preprinted Inserts
PAGE SIZE
Card
4 Tab
6 Tab
4 Full/8 Tab
6 Full/12 Tab
8 Full/16 Tab
10 Full/20 Tab
12 Full/24 Tab
14 Full/28 Tab
16 Full/32 Tab
18 Full/36 Tab
20 Full/40 Tab
22 Full/44 Tab
24 Full/48 Tab
DAILY (Mon.- Sat.) Zoned Coverage**
Contract Rates*
Non-Contract
$33.40
$37.50
$47.85
$58.25
$71.70
$90.10
$103.10
$108.25
$112.25
$116.25
$120.25
$124.25
$129.25
$134.25
4-11x Year
$32.60
$36.60
$46.70
$56.80
$69.95
$87.90
$100.60
$105.60
$109.60
$115.60
$119.60
$123.60
$128.60
$133.60
Daily/Sunday Full Run/Fas Fax
Contract Rates*
12-25x Year
$31.75
$35.65
$45.45
$55.35
$68.10
$85.60
$97.95
$102.85
$106.65
$110.43
$114.25
$118.05
$122.80
$127.55
Non-Contract
$29.20
$34.45
$45.05
$55.65
$67.40
$84.25
$97.10
$102.10
$106.10
$110.10
$114.10
$118.10
$123.10
$128.10
4-11x Year
$28.65
$33.75
$44.15
$54.55
$66.05
$82.55
$95.15
$100.05
$104.00
$108.00
$112.00
$116.00
$121.00
$126.00
12-25x Year
$27.75
$33.00
$42.80
$52.85
$64.05
$80.05
$92.25
$97.00
$100.80
$104.60
$108.40
$114.20
$118.00
$123.75
Rates are based on per thousand. **Zoned inserts are not available for Sunday or Holiday distribution.
Thanksgiving premium of 5% on the daily earned rates.
Rates for larger inserts available on request.
Note: For each 2 Full/4 Tab page over the 24 Full/48 Tab rate listed, add $5.00 per thousand. These rates are net.
* To qualify for contract rates, advertiser must sign a contract addendum to run “x” number of preprint insertions during their contract period.
Policy
• Quantities of 20,000 or less may be re-scheduled at Publisher’s option.
• If attachments (envelopes, return cards, etc.) are included in preprints, there is
an additional charge of $210 per attachment.
• Pre-prints accepted Full Run, Zoned Distribution, and Total Market saturation.
Subject to ability to handle.
• Pre-print revenue will be credited toward annual revenue contracts.
• Daily pre-prints must be reserved a minimum of 7 days prior to desired
distribution. Sunday pre-prints must be reserved a minimum of 10 days prior
to desired insertion. Secure reservations with your account representative
or call Susan Kwiecien, (269) 388-8433.
• Versioning opportunities may be available for full-run pre-print advertisers. A
$200 premium will be charged for the second and subsequent versions, if
available. Contact your Kalamazoo Gazette sales representative.
• Zoned distribution, day and quantity must be cleared in advance and are
subject to ability to handle.
Zoned inserts accepted Daily and Saturday only. Minimum charge $134.00.
• All pre-prints are inserted mechanically in-plant.
• Design services are also available from the Kalamazoo Gazette. Please contact
Shannon Sikkema at 269-388-8461 or your Kalamazoo Gazette sales
representative for more information.
Pre-print measurement sizes
BROADSHEET - any pre-print measuring 131.625+ square inches per page
TABLOID - any pre-print measuring up to and including 131.5 square inches per page
SINGLE SHEET - 8.5 inches x 11 inches • MAXIMUM PRE-PRINT SIZE - 10 inches x 11.75 inches
Design requirements
minimum size allowed
Minimum size of product = 6” x 5” (6 inches across the folded edge, 5 inches front to back)
maximum size allowed
Maximum size of product = 11 3/4” x 10” (11 3/4 inches across the folded edge, 10 inches front to back)
Free-standing inserts larger than maximum size must arrive quarterfolded.
minimum thickness requirements (for single sheet)
The minimum thickness must be .005 or greater, measured by micrometer. If the finished product is below .005 in thickness, the inserting equipment may
pull more than one insert at a time, and could also tear or damage the insert.
Single sheet minimum
Coated: 80lb cover/100lb text
Uncoated: 60lb cover/70lb text
A minimum of 3% spoilage is requested;
For inserts submitted that fall outside of the above recommendations, a minimum of 5% spoilage should be planned.
• Postal indicia on preprints not accepted.
• Inserts must be suitable for high speed machine inserting and must not be individually tied or banded.
• Inserts must be properly jogged in turns of a minimum of 4 inches to a maximum of 12 inches.
• Inserts must be brick stacked with interlocking layers; not smaller than 4 inch turns.
• Brick stack on disposable skids, double band on all 4 sides. • Do not bundle higher than 5 1/2 ft.
• Maximum weight load per pallet is 2,500 lbs. • Do not double tier in shipment.
• Preprint quantities for TMC distribution should be packaged separately and identified as TMC product.
Ship pre-prints to: Kalamazoo Gazette, 401 S. Burdick St, Kalamazoo, MI 49007 (use John St. entrance) (minimum 7 days prior to insertion date).
Receiving Hours: Monday — Friday 7 a.m. to 5 p.m. - (269) 388-8459. For directions to the Kalamazoo Gazette - (269) 388-8598.
8
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Page 9
Weekly Newspapers
The Kalamazoo Gazette publishes four Hometown Gazettes, plus CityLife,
the Portage Gazette and the Commercial-Express.
Geographically target your advertising message with extended market coverage
(EMC) to over 127,000 homes!
0
County Boundaries
Zip Code Boundaries
Lake
Michigan
Total Circulation: 18,448
Subscribers: 6,903
Non-subscribers: 11,545
Wayland
49348
49055
Doster
Plainwell
49060
49012
49004 Richland
Gobles Kendall
Parchment
Breedsville
49013 Bangor
VAN BUREN
COUNTY
49064
Paw
Paw
City of
Scotts
49001
Portage
49088
49024 49002
KALAMAZOO
COUNTY
Mattawan
49065
Decatur
49045
49087
Schoolcraft
Marcellus
49097
Vicksburg
CASS
COUNTY
49052
Fulton
49093
49067
49066
49072
49093
Total Circulation: 21,558
Subscribers: 9,095
Non-subscribers: 12,463
Galesburg
49034
Climax
49071
Lawton
Hometown
Gazette
West
49053
Comstock
49079
Lawrence
Ft.
Custer
49048
City of
Kalamazoo
CityLife
Augusta
49009
49009
Kalamazoo
Gazette
coverage area
Hickory Corners
49083
49004
Alamo
Total Circulation: 18,158
Subscribers: 8,554
Non-subscribers: 9,604
49046
Delton
49080
Otsego
Grand Junction
Bloomingdale
49056
49026
20
Hometown
Gazette
East
49046
Cloverdale
Shelbyville
49070
Martin
49010
49078
South
Haven
49090
Bradley
49344
Prairieville
Pullman
15
BARRY
COUNTY
Allegan
49450
10
Estimated Miles
Hopkins
49328
Hometown
Gazette
North
5
ALLEGAN
COUNTY
Leonidas
Total Circulation: 25,566
Subscribers: 11,147
Non-subscribers: 14,419
CALHOUN
COUNTY
Portage
Gazette
Total Circulation: 18,870
Subscribers: 10,487
Non-subscribers: 8,383
Commercial
Express
Mendon
ST. JOSEPH
COUNTY
49040
Colon
Three Rivers
Centreville
49032
49042
Constantine
49099
Mottville
White Pigeon
49030
Burr
Oak
49091
Sturgis
Blue Shaded Areas: Only Kalamazoo Gazette subscribers receive Hometown Gazette.
Total Circulation: 9,742
Subscribers: 5,068
Non-subscribers: 4,674
BRANCH
COUNTY
Hometown
Gazette
South
Total Circulation: 14,172
Subscribers: 4,226
Non-subscribers: 9,946
Publishes: Saturday/Weekend.
Distribution Method: carrier delivered, Kalamazoo Gazette paid subscribers.
FREE distribution of Hometown, Portage Gazette, CityLife and Commercial-Express newspapers to non-subscribers of the
Kalamazoo Gazette by an alternate carrier force.
Format: broadsheet, SAU–6 columns by 20 inches deep. Local news (feature-oriented) and advertising.
2009 advertising rates
9
LV5027.QXD
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Page 10
Weekly Publications
Hometown Gazettes, Portage Gazette,
Commercial-Express, CityLife
Single Insertion Rates (per column inch)
Weeklies
INVESTMENT
LEVELS
D
C
B
A
Open
$750
$1,500
$3,000
$5,000
$10,000
$17,000
$27,000
$47,000
$77,000
$117,000
$167,000
$227,000
North
South
East
West
Portage
CityLife
Commercial-Express
$17
$13
$12
$11
$10
$9
$8
$12
$10
$9
$8
$8
$7
$6
$17
$13
$12
$11
$10
$9
$8
$16
$12
$11
$10
$9
$8
$7
$20
$16
$15
$14
$13
$12
$11
$17
$13
$12
$11
$10
$9
$8
$11
$9
$8
$7
$6
$6
$6
$7
$5
$7
$6
$9
$7
$5
$6
$4
$6
$5
$8
$6
$4
Flex Program Rates (per column inch)
The Flex Program allows the maximum flexibility to choose the best weeks to run your ads this year.
To qualify, advertisers must run at least one insertion per week for the contracted number of weeks. Advertisers must
choose to enroll in this program at the start of the contract. All Flex Programs must sign a minimum contract ($750).
Weeklies
FLEX PROGRAM
# of wks.
8 wks* plus
min. ad size
6 inches
16 wks plus
8 inches
52 wks plus
4 inches
North
South
East
West
Portage
CityLife
Commercial-Express
$7
$5
$7
$6
$8
$7
$5
Note: *8-week level must be consecutive weeks.
Weekly Impact Ads (rates are per ad)
Weeklies
Impact Ads
Quarter Page
Half Page
Full Page
10
B Level
A Level
B Level
A Level
B Level
A Level
North
South
East
West
Portage
CityLife
Commercial-Express
$204
$168
$386
$318
$686
$566
$149
$122
$283
$231
$503
$410
$227
$188
$431
$357
$765
$634
$164
$129
$310
$245
$551
$436
$254
$242
$481
$459
$855
$816
$212
$175
$401
$332
$713
$590
$143
$114
$270
$216
$480
$384
LV5027.QXD
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7:46 PM
Page 11
Add a Weekly!
Hometown Gazettes, Portage Gazette,
Commercial-Express, CityLife
Multiple Insertion Rates (when you add to your original Gazette or Weekly buy)
Weeklies
per inch,
per weekly pub
North
South
East
West
Portage
CityLife
Commercial-Express
Open
$12
$12
$12
$12
$12
$12
$12
Contract
$7
$5
$7
$6
$9
$7
$5
Or All 7 Weeklies - 127,000 Homes!
Weeklies
All Weeklies
per inch,
per weekly pub
When repeating Gazette ad within 6-day period
Stand-alone ad, WITHOUT repeat from Gazette
Open
$10 (or $70/col. inch total)
$12 (or $84/col. inch total)
Contract
$4 (or $28/col. inch total)
$5 (or $35/col. inch total)
Full Color Rates (per column inch, per ad in addition to insertion rate)
Ad Size
1st weekly
Repeat ads from
Gazette or Weekly
8* inch plus
15 inch plus
Quarter pg. plus
Half pg. plus
Full pg. plus
$6
$5
$3
$2
$2
$3
$2
$1
FREE
FREE
Special Rates (per column inch)
Weeklies
Civic / Church*
Tie-in** / Co-op
North
South
East
West
Portage
CityLife
Commercial-Express
$11
$13
$8
$10
$11
$13
$10
$12
$14
$16
$11
$13
$7
$9
*Civic Rate/Church rate: Local churches, charities and other groups limited to those cases where ENTIRE proceeds are for charitable or
community benefits. Tax exempt number required. Unless prior credit approval has been arranged, advertising must be paid cash in advance
at the time ad is scheduled. **Tie-In Rate: Non-contract, used exclusively for special sections/multi-advertiser pages.
2009 advertising rates
11
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Page 12
Direct Mail & Database Marketing
Learn how to target your customer with the powerful reach of the
Kalamazoo Gazette and also through the benefits of Direct Mail.
Just a few examples of what
we can do:
6x11 4/color Glossy
Postcard $
*
Only
1350
Are you
From creatin ready for a ne
family trea g custom window trea w look? We ca
sur
furnishings es to a vast selectio tments and re-upho n help!
lstering you
n of home
you'll find
acc
knowledge
r worn
everything
able design
to rejuven essories & exquisite
ate
library or
sta
help you find ff guide you throug your home. Let our home
h 1,000's of
the
fabrics in
our
Direct Mail is:
• Targeted. It allows you to focus on
your specific audience, directing your
campaign to the market you want to
reach.
• Personal. Direct Mail can address
customers by name. You can craft
messages that are tailored for them,
addressing their needs and appealing
to their interests.
• Flexible. Direct Mail can be sent in a
variety of formats, including letters,
postcards, or brochures. You can be
creative with colors and graphics, and
even offer a free sample of your
product.
• Tangible. Customers can hold your
• Applies to
in-stock reta
il only • Exc
ludes custom
& upholstery
win
• Must pre
sent this ad dow treatments
mailpiece, referring to your message as
often as needed. Coupons or samples
included in your mailpiece help
encourage customer interaction.
• Measurable. The results of your
Direct Mail campaign can be tracked
by counting the responses or inquiries
it generates. You’ll know what worked
and adjust your plans accordingly.
• Cost effective. A Direct Mail
campaign makes your advertising
dollars go further, because your
targeted message goes directly to the
people you want to reach.
Want to find out how to design and
execute a direct mail campaign? We can
analyze your current customer database
and customize a targeted direct mail
campaign to meet your business’ needs!
11x17 Glossy Tri-fold
$
*
Only
1407
Contact your Kalamazoo
Gazette Rep today or call
Shannon Sikkema
at (269) 388-8461
* Based on 5,000 quantity, plus postage
12
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Page 13
REACH
OF NEW
S
D
N
A
THOUS
ERS!
D
A
E
R
LOCAL
Michigan’s most popular
local news & information
Web site with over
1.1 million unique users*
The online home of
The Kalamazoo Gazette
mlive.com/kzgazette
Banner &
Tower ad packages
targeting specific
county and section
Starting at $65
per week
Shopping Site Ads
Starting at $35
per week
Deadlines:
5 days prior to print run
Contact Sarah at 269-388-8466 or your
Gazette sales representative for package information!
See examples of all ad units at:
www.mlive.com/mediakit/ad_gallery.html
*ComScore Media Matrix, October 2007.
2009 advertising rates
mlive.com is the online affiliate of the Kalamazoo Gazette
13
LV5027.QXD
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Page 14
For better quality:
• Serif & non-bold fonts under 10 pt may disappear
when placed as white type in black box
• Do not reverse small type over color images
• Avoid type set smaller than 6 pt
• All fonts, including EPS graphics, must be
provided (not including ads sent in PDF format
if fonts have been properly embedded)
• Sharp, in-focus images reproduce better than
“soft” focus photos
• Transparencies, 35mm negatives, professional
quality prints or digital images of at least 200 dpi
are preferred
• Screened or printed halftone material used as
background material behind small text generally
reproduces poorly
• Faxes or photocopied material should not be used
or provided as original material for scanning
Mechanical specs
Display
DISPLAY PAGE SIZE:
6 COLUMNS BY 20 INCHES
WIDTH ........INCHES
PICAS
1 Column .... 1.729”......124.5 pt.
2 Columns .... 3.558”......256.2 pt.
3 Columns .... 5.387”......387.9 pt.
4 Columns .... 7.216”......519.6 pt.
5 Columns .... 9.045”......651.3 pt.
6 Columns .. 10.875”........783 pt.
BROADSHEET
doubletruck width 22.625”
tabloid doubletruck width 18.965”
ROP DEPTH REQUIREMENTS:
minimum depth: 1”, full depth: 20”
ads measuring over 18” in depth
will be billed as full 20” depth.
Classified
CLASSIFIED PAGE SIZE:
10 COLUMNS BY 20 INCHES
WIDTH ........INCHES
POINTS
1 Column .... 1.051”........75.6 pt.
2 Columns .... 2.142”......154.2 pt.
3 Columns .... 3.234”......232.8 pt.
4 Columns .... 4.325”......311.4 pt.
5 Columns .... 5.417”......390.0 pt.
6 Columns .... 6.508”......468.6 pt.
7 Columns .... 7.600”......547.2 pt.
8 Columns .... 8.691”......625.8 pt.
9 Columns .... 9.782”......404.4 pt.
10 Columns 10.875” ........783 pt.
14
Ad Design &
Transmission Information
Electronic delivery & deadlines
All electronic ads are assumed to be ready for publication unless specifically
stated. All electronic ad processing is done on Macintosh computers running OSX.
If you are preparing advertising material on a PC please refer to the list of
software that may be used for advertising production. For example: Microsoft
Publisher is not compatible with Macintosh computers and therefore we are
unable to download and process an ad built with Publisher.
All ad material submitted must be in the
software applications supported by the
Gazette’s computer system. Those
applications are: Adobe Acrobat™, Quark
XPress™, Adobe Illustrator™, and Adobe
Photoshop™. We can also accept
• Computer to Plate Technology.
Pagemaker™ and Freehand™ documents
• All halftones must be at least 100 line
if they are saved as an eps file
screen (200 dpi).
(embedded fonts and a file preview) and
require no alterations to the file.
• Bitmap images must be at least 300
Printing specs
The Gazette does accept other
alternative electronic data
transmissions as well, such as:
dpi.
• Photos/artwork from magazines,
catalogs and newspapers do not
reproduce satisfactorily, and their use is
not recommended.
• Gazette Upload (FTP - File Transfer
Protocol) is the preferred format for all
ads being sent electronically to the
• Reverse copy should be set in bold
Gazette. Use either Netscape Navigator
face type for best reproduction.
(3.02 or higher) or Internet Explorer
(4.0 or higher) to upload your files. If
you are not sending PDF’s, you can use
a utility to compress your image, font and layout files prior to uploading. Mac
users will need Stuffit Deluxe or similar compression software. PC users will need
PKzip, Winzip or similar compression
software. Instructions for FTP are
available on our site
http://ads.kalamazoogazette.com. For
further information, please contact our
These sites are intended for
Internet Services Manager, at
submission of ad material only... please
(269) 388-8587, or Jay Newmarch,
DO NOT SEND insertion orders or
Advertising Graphic Arts Manager.
billing information to these sites.
• Adobe Acrobat PDF (Portable
ftp (upload) preferred method
Document Format)
http://ads.kalamazoogazette.com
• AdSend is a service provided by the
User name: kzelectronic
Associated Press for delivering Acrobat
Password: clever
PDF files via satellite transmission to
subscribing newspapers. If you wish to
site is browser-based, you should not
send ads using AP AdSend, or need
use fetch to upload to this site.
further information call the AP
Marketing Department at 1-800-2237363. The transmission code for the
Gazette is “MIKAL.”
Submission site
Electronic black and white ad files should
be sent to arrive one day prior to
established deadlines and 2 days prior for
all color ads. Laser proofs are required
with all ad material submitted.
For additional information please call:
Jay Newmarch
(269) 388-8409
LV5027.QXD
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Page 15
Advertising Policies
Terms:
Contracts:
1.
2.
3.
4.
1. Frequency contract week is Sunday through Saturday. To increase
space and/or frequency commitments, contracts may be rewritten at
any time without short-rate penalty. A rebate will apply up to 30 days
prior to the new contract date.
2. Advertising agreement must be signed within 30 days of the first
insertion to secure contract rates.
3. Unfulfilled contract commitments will be subject to a short-rate
charge to the open or best rate earned for all space used.
4. In the event copy is not furnished as contracted for, the Kalamazoo
Gazette reserves the right to repeat the last regular order and/or
charge advertiser for minimum inches required under the contract,
said charge to be paid for by the advertiser at contract rate.
5. Cancellation of any portion of any advertising contract by or on
behalf of the advertiser automatically nullifies any rate protection. If
a space discount has been deducted in paying for prior insertions on
such a cancelled contract, the advertiser shall reimburse Publisher
for any difference between the rate paid and the rate earned.
6. Pre-print inches count toward contract fulfillment.
7. No space may be used by the advertiser for the promotion, either
directly or indirectly, of any business, organization or enterprise
other than that for which a contract is specifically written.
8. Contracts are self-renewing at the end of the contract period and
may be kept in force by Advertiser through continued insertions
according to the terms agreed.
9. Contract rates subject to change upon 30 days written notice.
10. Errors. Adjustments: It is the responsibility of the advertiser to notify
the Gazette immediately if an error occurs. PLEASE CHECK YOUR
AD ON THE FIRST DAY. The Gazette shall not be liable for failure to
publish an ad, or for a typographical error or errors in publication
except to the extent of the cost of the ad for the first day’s insertion.
Adjustment for errors is limited to the cost of that portion of the ad
rendered valueless by the error. CLAIMS FOR ALL ALLOWANCES
OR ADJUSTMENTS WILL BE CONSIDERED ONLY IF
PRESENTED WITHIN 10 DAYS AFTER EXPIRATION OF AD.
All local rates are non-commissionable.
No cash discount for prompt payment.
Payment is due 30 days from the statement date.
The Gazette does NOT accept “sequential liability.” Payment for
advertising orders placed by agencies is subject to terms and
conditions established by the Publisher.
5. For billing inquiries, please call (269) 388-8523.
Advertising Policies:
1. Publisher reserves the right, at its absolute discretion and at any
time, to reject any advertising copy, whether or not it has been
previously acknowledged and/or published.
2. The word “advertisement” will be placed with copy which, in
Publisher’s opinion, resembles editorial matter.
3. All restrictions, including without limitation, position, facings,
editorial adjacencies or other stipulations are at the sole discretion
of Publisher.
4. Failure to publish copy as ordered or material typographical errors
by Publisher shall entitle advertiser to credit for actual space of
error, which credit shall be the sole remedy to advertiser. The
publisher’s obligation to give such credit shall not apply to more than
one incorrect insertion under any contract or order unless it is
notified of the inaccuracy prior to the deadline for repetition of the
insertion. Claims for error or omission must be made within 90 days
following publication date.
5. Advertiser shall indemnify and save Publisher harmless from any
loss or expense, including reasonable attorney’s fees, resulting from
claims or suits based on the contents of the copy submitted to
Publisher.
6. The make-up and composition of Gazette advertising and news
content is the sole property of the Kalamazoo Gazette and may not
be reproduced without our expressed permission.
7. All display advertising takes the “run of the paper,” unless otherwise
specifically requested in each case. Every effort will be made to
comply with the request but acceptance of the order does not imply
a guarantee. No allowance will be made for advertisements
appearing in other than requested positions.
8. Incorrect rates or conditions on insertion orders which do not
correspond to the rate card will be regarded as clerical errors and
the advertisements will be published and charged for at the
applicable rates in effect at the time of publication unless expressly
agreed to in writing by the publisher to the contrary.
9. The Kalamazoo Gazette shall not be liable for any loss or damage
sustained by the advertiser resulting from typographical errors,
wrong insertions, omissions in whole or in part.
10. Deadlines: Strict adherence to Kalamazoo Gazette deadlines is
necessary. Advertiser’s failure to provide complete printing materials
by deadline will defeat the showing of completed proofs, and excuse
newspaper of error responsibility.
11. The terms and conditions shown on this rate card shall govern the
relationship between Publisher and the advertisers. Unless
expressly agreed to in writing by Publisher, no other terms or
conditions in contracts, orders, copy, instructions or otherwise will be
binding on the Publisher.
Advertiser recognizes that the copyright in any advertisements created
by Publisher is owned by Publisher. As to all other advertisements,
Advertiser agrees that Publisher has the non-exclusive right, for the full
term of copyright, by itself or through third parties, to republish and reuse any advertisements submitted hereunder in any form in which the
advertisements may be published or used (in any media now in
existence or hereafter developed) in whole or in any part, whether or
not combined with material of others.
2009 advertising rates
Rates:
1. Retail rates apply to firms doing a retail to consumer business
exclusively through their own retail outlet or outlets.
2. Some special sections or tabloids may be distributed on Saturdays
for home-delivery to weekend subscribers and sold on newsstands
with the Gazette on Sundays. All advertising for these products will
be at the Sunday rate.
3. Rates may not be made retroactive, nor is advertising space subject
to rebate.
4. Contract rates apply only if advertising agreement is signed within
30 days of the first insertion.
5. Publisher reserves the right to revise the rates listed herein at any
time upon 30 days written notice.
6. Orders which contain rates or conditions which vary from the rates
listed herein shall not be binding on Publisher and may be inserted
and charged for at the actual schedule of rates.
7. To qualify for civic rate, local churches, charities and other groups
are limited to those cases where ENTIRE proceeds are for
charitable or community benefits. Tax exempt number required.
Credit:
1. All advertisements are sold on cash in advance basis unless credit
approval has been granted.
2. All political and going-out-of-business advertising must be paid in
advance.
3. Time for payment; Time Payment Differential: Any amounts not paid
when due shall be subject to a time price differential at the rate of
18% per annum.
4. Publisher may at its option require cash with order or change the
payment terms.
15
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Page 16
Contact Us –
Jim Stephanak
Publisher
[email protected]
269.388.8455
Michael Assink
Advertising Sales Director
[email protected]
269.388.8460
Steve Ellis
Retail Advertising Manager
[email protected]
269.388.8463
Janet Gover
Major Account & Classified Manager
[email protected]
269.388.8435
Joe Debiak
Hometown Gazettes Advertising Manager
[email protected]
269.388.8508
Susan Kwiecien
National Advertising
[email protected]
269.388.8433
Jay Newmarch
[email protected]
269.388.8409
Karen Krawczyk
Classified Advertising
[email protected]
269.388.8469
Sherry Woodstock
Direct Marketing Manager
[email protected]
269.388.2207
401 S. Burdick Street • Kalamazoo, MI 49007 • 269-388-8523