Awards Recognitions - Anjani Portland Cement Limited

www.anjanicement.com
5th Issue | July 2012
Awards &
Recognitions
Anjani Portland Cement Limited has been awarded the
prestigious IMC Ramakrishna Bajaj National Quality Awards
2011 Commendation Certificate for its best leadership &
customer focus in the manufacturing sector. The Awards
conference and awards function was held at Mumbai on 5th
& 6th April 2012. Hon. Parliament member Mr. Shashi Tharoor
graced the function as the Chief Guest.
Anjani Portland Cement Ltd. (APCL) was founded on
unshakeable corporate culture and is always aiming to achieve
the sensitive balance of employee security and stakeholder
satisfaction. The decade old growth path has been strenuous
and testing but unrelenting production and quality standards
and healthy HR policies practiced by the organization upholds
the Company in its present stature.
Anjani Team with IMC RBNQA 2011 Commendation Certificate
CEO’s Message
Dear Colleagues,
Employee Engagement – Key to Success
I have consistently communicated that “Human
Human Capital Management
(HCM)” or “People Management (PM)”” is critical for an organization’s
growth. Good people can create wealth in sick company by turning
around whereas people with personal agendas not in line with
organization’s requirements can make good company sick.
Thus, creating “engaged employees” is the need of the hour for all
business requirements.
What is Employee Engagement and how to enhance this?
Employee engagement is a key tool to enhance the performance level of
the workforce. Employee must realize and assess the connection between
company’s objectives and his contribution, which is possible only if
an employee seeks ways to accomplish a task and remain motivated.
Corporate success lies in recruiting best talent and retaining them. Best
employees make best company.
Commitment, Culture, Cooperation and taking responsibilities are
instrumental in achieving higher engagement and enhancement levels.
Commitment : Employees with high degree of commitment are must to
exercise higher efforts and contribute for the company.
Culture : Include Vision, Leadership, Strategy and healthy HR Policies of
the Company and achieve powered engagement.
Cooperation : To inculcate team spirit and to have positive environment
in the company. It should be the volunteered effort of employees to pull the
organization in a growth oriented direction to achieve ultimate goals i.e.
perfect alignment of thoughts and tasks of all employees.
Taking Responsibility : nitiatives to become part of a solution (and not
widening the gap) is important for engagement. If any employee is loyal to
company, then he should take responsibility, which empowers him to create
belongingness and get engaged in emotional level to give his best. Taking
responsibility is not only to job under you, but even to others in your team.
For example, the way all football players come to rescue of goalkeeper even
though it is goal keepers duty to prevent the goal. Engaged employees will
render higher level of performance to avoid negativity and create team spirit.
They always perform better and
motivated. They create sense of
motivated
loyalty and provide initiatives.
They will change the working
environment. They will create
internal brand and will be brand
ambassadors of the organization.
Recognition, support from
supervisors and value system of
colleagues i.e. whether we “walk
to talk” in terms of company values
are all important to have committed
employees with full engagement.
HR Department at Anjani have
been focusing in these areas to
get the perceptions, suggestions
and empathy with the Company
to correct and improve our
employees’ engagement through
constant learning and continuous
development.
Wish you all good luck in creating
the best team in Anjani and hope
you will help to build strong Anjani
Brand.
Kind regards,
SVS Shetty
An Audit for ISO 14001:2004 & BH
OHSAS 18001:2007 Certification
has taken place in March 2012 at
the Corporate Office. The ISO team
visited and conducted the audit
for two days. The team extensively
interacted with core members
and functional heads, and held
discussions with the CMD, ED and
other top executives.
5th Issue
TUV Team
Audits Anjani
ISO Audit at Head office
The auditing team focused on various functional aspects of organisation like
Environment Management System, Occupational, Health and Safety measures
practiced at the Plant as well as Head Office. They expressed satisfaction
at the functioning of the plant and the environmental and safety measures
taken for the employees and people. They visited all departments at the Plant
and at the Corporate Office to interact with employees and verify the safety
measures.
Senior executive team of Anjani
1
The logistic partners of Anjani have always been instrumental in promoting
Brand Anjani to the dealers and end users by providing the seamless support
and time management through dispatch and supply schedules. On the other
hand, a coordinated inflow of the raw materials and fuel requirements are
also maintained by this team. In appreciation of their logistics support to the
company and to understand mutual difficulties, a logistics meet was conducted
at the head office in the month of April. The meet was headed by the ED of
Anjani – Mr. P V R L Narasimha Raju and the CEO, Mr. Shetty. The participants
– Balaji transports, Bhupathi transports, Lakshmi Transports and other teams,
were expressly open about the support from the organization and the consistent
long relations that the organization
holds with the transporters and their
satisfaction quotient. The management
has expressed appreciation for
completion of one lakh tonnes of
dispatches including clinker and also
help rendered by them for movement
of raw materials which enabled the
Company to achieve this dispatch in
the month of march 2012.
Meeting with Logistics Partners
Rewarding Mr.Bhupathi Satyanarayana Raju
01.0A great idea for green homes is an effective low-cost construction method that involves use of soil and cement instead of only bricks.
This ensures almost 15-20% of cost saving and a cooler home.
July 2012
Anjani Logistics Meet
Employee of the Month
Employee First
Head Office
In order to motivate the staff on a continuous basis, the management has
introduced the “Employee of the Month” concept. Factors like Punctuality,
Commitment levels, Integrity, Loyalty, Hard work, Receptiveness and
Interpersonal Relationships, etc. are taken into account and considered for
the selection of the awardee.
Mr. K Srinivasa Raju | Manager (Purchase)
has been selected as the employee of the month for April.
He is selected on the basis of his performance and for his
ready access and cooperation in all the works of purchase
department and completion in time. While giving employee
of the month award to Mr. Srinivasa Raju, all the HOD’s
appreciated his sincerity of work, punctuality and his
commitment. After receiving the award Mr. Srinivasa Raju
shared that it is team effort of Purchase Department.
Mr. A Vinod Kumar | Dy Manager (Marketing)
has been selected as the employee of the month for May.
Mr. Vinod has been working in APCL since 12 years. He
has rich experience in sales functioning operations. In the
awards meeting CEO encouraged Vinod to take greater
responsibilities and grow with the Company. Mr. Gandhi Raju,
VP Marketing, appreciated Vinod’s sincerity, commitment and
self motivation in working for the organisation. Vinod said that
he had improved a lot from the time of joining till now with
the support of marketing team and thanked all concerned.
Mr. P Naresh Kumar | Systems Administrator (IT)
has been selected as the employee of the month for June.
Naresh has two and a half year experience with Anjani. At
the awards meeting, Mr. PS Raju, complimented him as a
young and talented person who takes up a job with best
behavior and etiquette towards everyone in the office. CEO
praised Naresh is a self propelling personality, anxious to do
his assigned job with high motivation level. Naresh felt proud
with the award and said that he feels at home in the office
and thanked all for their support and cooperation.
02. Did you know that though indoor plants are very popular, as per Vastu Shastra, one should avoid cactus and other thorny
plants. Big plants, especially, need to be avoided in north-east area of your home.
5th Issue
Employee First
Anjani Plant
Mr. Vithal Shinde
Fitter (Mechanical Department)
has been selected as the
employee of the month for march,
for his sincere and hard working
nature. He is always available for
emergency calls. He has been
working for Anjani for the past
5 years and most cooperative at
work.
Mr. P Yadagiri
Senior Technician (Mills)
has been selected as the
employee of the month for April.
The award was given to him for
his timely action in stopping the
mill immediately upon seeing
a spark in the electric circuit.
Any delay would have caused
a major breakdown of Mill-III.
He is working since 11 years in
Anjani.
Mr. M V Rama Raju
Senior Technician (electrical)
has been selected as the employee
of the month for May. He is a
Senior technician at Anjani Plant.
he was awarded for his continuous
hard work and sincerity through
all three years of his service.
3
The Anjani Cement management extends heartiest congratulations to all for their services to the organization
Evacuation Drill on 18th May 2012
In lieu of increasing mishaps and fire
accident incidences in the recent past, as a
safety initiative by the HR department, has
conducted an awareness program to bring
attitudinal shift in people's mind towards
safety and lifesaving for all the employees at
the head office.
Employees participated in the programme
03. Did you know that as per Vastu Shastra, one should repair broken stairs immediately or it may cause accidents or mental tension due
to clashes in the household.
July 2012
It was an open house presentation for large
gathering to highlight the missing links and
create awareness about the importance
of learning life saving techniques like Fire
Safety, First Aid, Rescue Techniques and the
importance of timely Evacuation.
SANJEEVANI
Mobile Concrete Solutions
Nirmaan Sanjeevani
The Awareness and Service initiative
of Anjani Cement – Nirmaan
Sanjeevani has been a popular
subject in the previous Happenings.
The Mobile Lab with its service and
testing units has been functional for
the past six months. The technical
and marketing team are working
seamlessly in taking the brand and
its exclusive initiatives, allied services
to the customer doorstep – be it
the ever curious and eager student
community, various client groups like
government departments with a need
for superior quality cement for its
construction needs and infrastructure
development, various builders, mega
developers and architects looking for
best service and quality standards
and the end-user who has little
information about the cement brands
and the correct application of cement
types for their humble purpose.
Nirmaan Sanjeevani has given
demonstrations in nine Engineering
colleges in and around Godavari
districts in the past six months. In all
these colleges Nirmaan Sanjeevani
has given demo on Cement &
Concrete Technology, Cement types
and its uses. More than 2000 Civil
Engineering students have interacted
with team Nirmaan Sanjeevani to
understand various design mixes,
mix ratios and difference between
OPC and PPC.
JNTU College of engineering, Kakinada
JNTU, Kakinada
Aditya College of Engineering, Surampalem
CIET College of Engineering, Rajamundry
GIET-1 College of Engineering, Rajamundry
GIET-2 College of Engineering, Rajamundry
Krishna Pragati College of Engineering,
Diwancheruvu
S R K R College of Engineering, Bhimavaram
Swarna Andhra College of Engineering,
Narasapuram
Vishnu College of Engineering, Bhimavaram
04. The quality of the cement manufactured by us is ensured to be of high quality and is supervised by experts.
Mobile Concrete Solutions
Municipal Corporation, Kakinada
Demo at Municipal Corporation, Rajamundry
5th Issue
SANJEEVANI
Visits and demos were conducted to government departments in and around
Godavari districts and conducted discussions regarding Cement and Concrete
Technology, superior quality of Anjani cement and various applications of PPC
and OPC cement produced by Anjani. The team has explained and brought
awareness about Anjani product and service standards.
Endownments Department, East Godavari Dt.
Prestigious Projects
Prestigious Project at Vasavi Kanyaka Parameswari temple at
Penugonda
5
Prestigious Project Sirus Overseas by Nirmaan Sanjeevani
Prestigious Project Bharti Wallmart by
Nirmaan Sanjeevani
05. Did you know that as per Vastu Shastra, the centre of your home (Brahmasthan) is associated with the space element. So a cluttered
center or lack of open space can cause poor communication in relationships. One needs to specially avoid the toilet, kitchen and
underground water tank in this space as it may lead to disagreement.
July 2012
Through the service and test results
through Nirmaan Sanjeevani, Vasavi
Kanyaka Parameswari temple at
Penugonda, Bharathi Wal-Mart in
Rajahmundry, an upcoming and
exclusive outlet at Rajahmundry and
Sirus Overseas which is the biggest
rice Mill in Peddapuram, Andhra
Pradesh, are using Anjani cement
extensively for their plant expansion
and transportation conveyance. They
continue to be exclusive and satisfied
clientele in this region.
Team Nirmaan Sanjeevani has undertaken monitoring the slab casting on
request at more than 10 sites of Anjani Cement end use customers. Under the
same service initiative, the Mobile Lab has also issued 25 architectural layout
plans in both east and west Godavari districts.
SANJEEVANI
Mobile Concrete Solutions
Slab Casted
Following are the some of the slabs casted under the supervision of Nirmaan Sanjeevani
Slab casted at Gollapalem Village near Kakinada for a government
work which is done under the execution of Sarva Siksha Abhiyan.
& the area of the building is 2000sft.
Slab casted at Kakinada: the area of the slab is 2000sft. It is
an independent building. Owners name is Mr M Prasada Rao,
Kakinada.
Customer’s Testimonials
We are Gland Pharma Ltd. a renowned
Pharmaceutical Company situated at
Hyderabad- Andhara Pradesh, India. We
have plants at Hyderabad serving more
than four decades of rich and varied
experience.
Gland Pharma Ltd is associated with
M/s. Anjani Portland Cements Limited for
supply of cement for our various plants’
constructions and we are satisfied with
their quality, service, timely deliveries.
Over all experience with them is very
good. We hope the same services,
quality of cement and timely deliveries
for all future supplies.
for Gland Phrama Ltd
T Srinivas
Manager-Purchase
Rewarding Mr. B Srinivasa Rao for recieving
prize of EMCB (Emerging Markets Corporate
Bond) Award
Mr. B Srinivasa Rao receiving best
quality award from World Bank. He is
happy with quality of Anjani. He was
using other competing brand and
expresses that use of Anjani Cement
has made his constructions worth the
Award. He expresses comfort and
best benefits lie in continuing the
journey with Anjani.
06. Do you know that the right amount of materials for mixing cement is very important for the strength of the structure, depending
on the type of structure being built.
5th Issue
Dealers Speak
Sudhakar
7
Testimonials
07. Did you know that when making the cement mix, the quantity of water is very essential
Mr.Srinivas,
Dy Executive
Engineer,
Endownments
Department
July 2012
Subba Rao
HOD, Civil
Dept., JNTU
Kakinad
SANJEEVANI
Mobile Concrete Solutions
Constructions
Projects with Anjani Cement
Aakruthi Constructions
Partner : N Venu Gopal
Area : 16acres, 100 flats are
under construction
Mason : M Srinivasulu
S A Constructions
Developer : M Krishna Rao
Archtect : M Srinivasulu
Area : 5 floor software building in
800 square yards
Mason : Dali Raju
Vishnu Priya Constructions
Structural Engg : M Murali Krishna
Area : 20 flats in Rajahmundry
Builder : M Subbarao
Sai Deepthi Builders
Structural Engineer : K Srikanth
Area : 20 flats Rajahmundry
Mason : K Srinivasarao
Builder : B. Govinda Raju
Sai Ram Constructions
Area : 20 flats
Architect : Jaya Prakash
Structural Engineer : Srinivas
Mason : Surya Chandra
Builder : S Surya Prakash
08. Do you know that during construction it’s very important to use the cement mix once it’s ready, within a specific period of time.
5th Issue
Market Connect
Training Programme
for VP (M) at ISB
Eminent Faculty Mr. Richard Kolsky,
Mr. Ravi Bapna and Mr. Anindya
Ghose from USA with rich global
experience in Marketing, Statistics
and Market research, have conducted
this program. The program was
transforming
"Good
marketers
Mr.CH Gandhi Raju,VP(M) recieving Cerificate from
Mr. Richard Kolsky, Faculty member, ISB
to Great marketers". The aspects covered in this program emphasized on
Consumer Insight, Solving customer problems profitably, Reengineering and
Reinventing , Social media marketing Analytics’, Insight into Digital Marketing,
Innovation - CEMEX and Low income construction market.
9
The Vice President (marketing) is of the opinion that the program is a must
for developing an active and living brand to bring positive results not only in
production and service aspects but also human resource management and
team work.
Mr. Gandhi Raju with ISB Group members
09. Did you know that ideally, the first room of your home should be constructed in the southwest direction.
July 2012
Vice President (Marketing) Mr. CH
Gandhi Raju, intent on keeping
up with the changing functioning
of the manufacturing and service
sector of the nation, has attended
the "Rethinking Marketing for Chief
Marketing Officers” conducted by ISB
Hyderabad. The interaction with peers
from the Insurance sector,Electronics,
Pharma, Automobile Industries,
Banking
sector,
Mining
and
Petrochemical units was very
impacting on his business perspective
and application.
Market Connect
Dealers and Sub
Dealers Meet at
Vizag & Vijayawada
Anjani Execurive Director, Mr. P V R L Narasimha Raju addressing the
invities at Dealers & Sub Dealers meet at Vizag
As part of taking the brand to the
grass root level, Anjani marketing team
has conducted Sub Dealer meets at
Vishakhapatnam and Vijayawada in the
months of April and May 2012.
At Vizag, the meet was chaired by
ED and attended by CEO with VP
Marketing to interact with more than 150
dealers and sub dealers of the areas of
Vishakhapatnam, Vizainagaram and
Srikakulam districts. In recognition to their
service to the organization and the mutual
and consistent longstanding relationship
with the Company, the management has
identified and awarded the performers as
Platinum, Gold and Silver performers.
Approximately 100 dealers & Sub
Dealers attended the meet from Krishna,
Guntur. The top performers in this region
were awarded by the company ED Mr.
P V R L Narasimha Raju for the services
rendered to the organisation. The
participants in both areas have expressed
their intent on supporting Anjani Cement
and appreciated the value of trust and
responsibility that the organization
awards to individual members of the
dealer fraternity.
First Batch of Dealers to Bangkok
Sri Vijaya Lakshmi Marketing, Platinum
performer from Vizag Region
Sri Surya Enterprises, Platinum performer
from Vizianagaram Region
Sri Vijaya Lakshmi Traders, Gold
Performer from Vizag Region
Baratam Guru Murthy, Gold Performer from
Vizianagaram Region
Sri lakshmi Traders, Silver Performer
from Vizag Region
Rajya Lakshmi Agencies, Silver Performer
from Vizianagaram Region
Second Batch of Dealers to Bangkok
10. Choosing the right paint is an important decision when building your Dream Home, as the Colour you choose reflects your personality. But ensure that the paint you choose is durable, and can last the extremes of weather that our country witnesses
Venkata Santosh Traders, Platinum
performer from Srikakulam Region
5th Issue
Market Connect
Anjani Execurive Director, Mr. P V R L
Narasimha Raju addressing the invities
Marketing Staff of Krishna Region
Sri Durga Prasad Agencies, Platinum
performer from Vijayawada
Haritha Steel Traders Platinum Performer
from Guntur Region
11
Aravinda Enterprises, Gold performer
from Srikakulam Region
Sri Lakshmi General Stores Gold
performer from Vijayawada Region
Sri Satyanarayana Agencies, Gold performer
from Guntur Region
Sri Sampath Srinivasa Agencies, Silver
performer from Srikakulam Region
Sri Durga Abhinaya Traders, Silver
performer from Vijayawada Region
Sri Venkata Adinarayana Agencies, Silver
performer from Guntur Region
Dealers Visit to
Bangkok
Third Batch of Dealers to Bangkok
11. Safety measures are very important during construction and should be adopted by the workers working at a construction site.
July 2012
Anjani has organized Bangkok visit
for the Dealers with best performance
in promoting the brand. This team
comprises the third batch of dealers
sent under the same program.
Annual Marketing Meet 2012
Market Connect
Top mangement participating in Interactive session on motivation
and communication along with marketing team members
Marketing team members participating in Interactive session on
motivation and communication
Mr. Sri Harsha of Sarvagyna Solutions Presenting Interactive
session on motivation and communication
Anjani Cement has celebrated Annual Marketing Meet at
Aalankrita Resorts Hyderabad, in the month of May 2012.
After lighting of the lamp in the memory of Dr. B V Raju, The
event was started and chaired by the ED of the company Mr.
P V R L Narasimha Raju and the CEO Mr. Shetty. The HR team
has taken active role in planning the meet and making the two
days of value added interaction a pleasurable and educative
session for one and all. As part of the “Mana Anjani “ drive,
the program was planned to be an exclusive interactive
session with the whole marketing team. The ED and CEO
have praised and thanked the team for the excellent results
achieved in the marketing front and the efforts of the team to
bring about distinct awareness about the brand in a highly
competitive cement scenario of the country and in areas of
Anjani operations.
The marketing team members have expressed their views on
latest marketing trends and efforts and strategies adopted
towards customer focus. The team came together in
assessing the market status and the future trends and market
focus of Anjani. The team showed complete alignment with
the Brand Consultants efforts of bringing the marketing and
branding of the organization on to the same platform and
equal emphasis that needs to be put on both discussion
to achieve positive results. The aspects covered various
brand strategies to be practiced in different markets and the
expected results thereof. The interactive session on motivation
and communication, conducted by Sarvagyna Solutions
was an immediate hit with the team. On this occasion, the
organization has announced awarding the best performers
of the team on benchmark performance assessment as part
of motivation and recognition drive.
Group photo of Anjani Cement Annual Marketing Meet at Aalankrita Resorts, Hyderabad
12. Proper arrangement of lights are essential around stairs or even at the bottom of stair to illuminate the way.
Safety Day at Plant
It is mandatory to observe safety day by the rules of Factories act 1952.
The AVP, Sr.GM-Quality Assurance, Sr.GM-Mechanical, GM-P&C, GM-E & I,
members of the Union and all employees including the contract labour have
taken part in this program.
5th Issue
Safety Day at Plant
On the Eve of 41st National Safety Day, 4th March 2012, sessions relating to
Safety aspects at Anjani plant were conducted.
The employees and staff was made familiar with the safety precautions to be
taken at the plant in the course of the set activities in each department and in
cases of emergencies.
Flag hoisting by Mr. C H S S Varma, GM-P&C
Objectives of Safety Day
• to take Safety, Health and Environment (SHE) movement to different parts
of the country.
• to achieve participation of major players in different industrial sectors at
different levels.
• to promote use of participative approach by employers by involving their
employees in SHE activities.
Employees of the Plant participated in
Safety Day Programme
• to promote development of need-based activities, self-compliance with
statutory requirements and professional SHE management systems at work
places.
• to bring into the fold of voluntary SHE movement sectors, which have not
so far been statutorily covered.
13
• to remind employers, employees and others concerned of their responsibility
in making the workplace safer.
Participant receiving the prize for cultural
activities on safety day
In summary, the above objectives are part of an overall goal of creating and
strengthening SHE culture in workplace and integrating the same with the
work culture.
Mrs. V L Indira Dutt, Joint Managing
Director, KCP Cements visited
Anjani Studio, Hyderabad
13. There are three basic types of construction: commercial, residential, and industrial.
July 2012
Studio Visit
Anjanicement
|
cleancement
|
greencement
|
environcement !!!
World
Environment Day
The World Environment Day was
celebrated at plant on 6th June 2012.
There was voluntary participation
by all the employees of the plant
to initiate and plant around 1000
Neem saplings in and around the
Cement plant. They have later taken
an oath to keep the environment
clean, green and pollution free.
The students of Sita Memorial
School and employees of Anjani
Cement have later conducted a
rally to remind the people about
the environmental hazards that are
faced by the nation through slogans,
cartoons and explicit drawings. The
student participation was enthusiastic
and effective.
The Technical team from the Head
office has participated in the AP
Pollution control Board Programme
to bring awareness among people
and manufacturing sectors to focus
on environment friendly production
processes and protect nature. The
organization brings to notice its
efforts in identifying sources and
successfully using alternate fuel to
substitute fast depleting coal reserves
of the nation and world. Anjani team
has presented the initiatives taken
by the organization to contribute for
the cause and for the protection of
nature and its depleting resources
and efficient utilization of the water
from the mines for cultivation of
more than 50 acres of nearby farm
lands.
Anjani Cement was the only Cement
Company to have participated in the
APPCB drive and the Students who
visited the stall showed enthusiasm
in understanding the cement
process & raw materials used for the
manufacturing of cement.
Techinal team from Anjani Participated in
World Environment Day at AP Pollution
Control Board
Smt. Janaki R. Kondapi IAS (Retd), Chair
Person APPCB Hyderabad, visiting Anjani
stall at AP Pollution Control Board
The students of Sita Memorial School and employees of Anjani Cement conducted a rally
Anjani Employess planting the saplings at Anjani Plant premises
Anjani Plant AVP Mr.Venkat Raju adressing eployees on the ocasion of
World Environment Day
Spotlight
Marketing Wizard
Dr B V Raju Institute of
Cement Technology
“Education is not the answer to the question. Education is the means to the
answer to all questions”
njani Cement is a popular
brand in South India for its
quality and commitment to
service. The Company was started in
1999 and before completion of a decade of operation, it was awarded the
‘Fastest Growing Cement Company’
at Construction World Annual Awards
and blessed with many other milestones in environment management,
safety and CSR activities.
Starting with initial production capacity of 0.3 million tonnes per annum in 1999, the company has now
A
CMD KV Vishnu Raju
and is a tribute to Late
Padma Bhushan Dr. B
V Raju a celebrated cement technocrat, and
founder promoter of
Raasi Group in Andhra
Pradesh. It is designed A batch of students of the institute
to be a trendsetter for
es, portable gas analyzer and Anemany cement industries in the dismometer etc. Demonstration equiptrict of Nalgonda, says K V Vishnu
ments like fans, gearboxes, and
Raju. BVRICT trains the rural youth
mills will also be available. A running
in cement technology and prepares
ball mill for preparation of raw meal/
them for potential employment in cecement is located in the campus to
ment industries. “Apart from the set
give practical training on grinding
objective this will also enhance the
methods, mill liners and mainteexclusive competencies of the work
force of the cement industry” adds
Vishnu Raju.
Admission Criteria/Procedure
• Intake of about 25 students
• Qualifications required: Minimum
Intermediate with Science subjects.
KV Vishnu Raju, CMD, Anjani Cement
achieved a quantum shift in its production capacity to 1.2 million tonnes
per annum.
Anjani Cement has taken conscious
and decisive measures to develop
knowledge based society by providing quality education for the families
of the employees and the people of
neighbouring villages. The company
has started Sita Memorial School near
the plant for giving quality education
to students of nearby villages.
In addition to these, an innovative venture Dr. B.V.Raju Institute of
Cement Technology (BVRICT) was
started last year by Anjani Cement.
This institute is a brainchild of the
5th Issue
Anjani Articles
ing job for him.
He later served
Vishnu Cement
(Raasi Group)
and has been a
strong support
and strength
for Anjani Portland Cement
since its inception.
Raju
currently
holds
the position of
VP Marketing
at Anjani Portland Cement
and has always
Ch. Gandhi Raju, the Vice-President – Marketing
supported and
at Anjani Portland Cement
contributed to
the growth of
andling innovative prod- Anjani Cement to its present stature.
ucts and practices in mar- The management has assigned the
keting division in various critical task of launching and sucorganizations in his career, Ch. Gan- cessful functioning of its innovative
dhi Raju was treading a familiar highly customer centric services of
ground with Anjani Cement and has mobile lab, Nirmaan Sajeevani and
played an enthusiastic, supportive the Anjani Studios in many potential
and decisive role in bringing the com- pockets of Andhra Pradesh.
pany and its marketing practices to
“Anjani Cement Studio” created for
the forefront and execution.
taking the services of Anjani to the
An MBA in Marketing from Univer- common man. A visit to these studios
sity of Pune and has more than 28 displays a spread of practical inforyears of rich experience with NCL In- mation on the quality aspect of cedustries which comprised not only of ment that can be tested, its strength
marketing cement but also innovative and durability of all construction rebuilding materials such as Bison pan- quirements. The visitor can also be
el, Seccolar systems, Altek surface advised on various usages of cement,
coating products and pre-fabricated the optimum ratio mix of gravel, sand,
houses. Marketing these innova- water and cement for various applicative building material introduced first tions through construction process
time by NCL was the most challeng- – big or small.
H
Infrastructure
• The Institute: It is spread in an area
of approx. 17 acres, overlooking
the prestigious irrigation project
of PULICHINTALA on the banks of
river Krishna, with a built-up area
of more than 12,000 sq ft. This includes class rooms, labs, computer
room and seminar halls.
• Facilities and Equipments: All testing equipment including electronic
weighing machine, test sieves (45,
90 & 212 microns), oven (1001200oC, gears, couplings and bearings for model presentation, Flow
sheet of total cement manufacturing
process, ball mill and kiln model,
thermocouples and pressure gaug-
Perceptive market strategist
Ch. Gandhi Raju, Vice-President – Marketing at Anjani Portland Cement,
strongly believes that a product or service is truly successful if it serves the
purpose of rural population & this has prompted him to focus predominantly
on the rural market in all Anjani endeavours
The building housing the institute
nance of transmission devices.
• Faculty: Both in house full time
faculty and external faculty, professionals from cement plants, guest
faculty from equipment suppliers/
machinery manufacturers, technical
institutes/ bodies like NCCBM, CII &
from professional engineering colleges have been scheduled to train
ICR
the students.
Another innovative and original
project by Anjani Cement - “Nirmaan
Sanjeevani” is an array of mobile concrete solutions. A specialized ‘testing
laboratory on wheels’ for all cement
and concrete related quality testing
needs and queries of the end use
customer, to support the customer
through all stages of construction and
post construction.
Raju is of a strong belief that any
product or service is a true success
if it can serve the purpose of rural
market requirements. He professes
predominant rural market focus in
all Anjani endeavors and the results
are open for assessment today. At
present Anjani Cement has operations in seven states, Pondicherry &
Andaman & Nicobar. He was instrumental in establishing a strong dealer
network and customer base in south
India, Maharashtra and Odisha.
Experience has shown him that innovative technology and products
when presented for acceptance in
the market will require tireless ground
work and strategic visibility in the
market. Its success largely depends
on efficient usage of critical introductory time span. Raju, a man of sensitive disposition and very tactical conversation skills has always been able
to communicate and identify himself
with the channel partners in the market throughout his career. A perceptive lover of music, Raju befitting his
name enjoys high level of human interaction in his meeting with dealers,
customers, potential client groups
through new and prospective areas
ICR
for market development.
15
44 � INDIAN CEMENT REVIEW | JUNE 2012
40  INDIAN CEMENT REVIEW | APRIL 2012
CMD interview in ICR for April issue
VP (M) interview in ICR for June issue
News
Anjani awarded IMC Ramakrishna
Bajaj 2011 Commendation Certificate
Anjani Portland Cement Ltd has been recently awarded the prestigious IMC Ramakrishna Bajaj 2011 Commendation Certificate in the category of manufacturingfor its
innovative best practices in a function held at Mumbai.
In the past, Anjani Cement has been awarded as
“Fastest Growing Cement Company” in India at 7th Construction World Annual Awards. The company has been
adjudged as one amongst India’s 500 Best Performing
Mid-sized Enterprises by Inc India (9.9 Media Initiative)
continuously for the last 3 years. Anjani has been recipient
of Award for Excellence in CSR Activities by The Federation of Andhra Pradesh Chambers of Commerce & Industry (FAPCCI)
Anjani Portland Cement is part of Anjani Group, the
group with manufacturing cement and building material,
construction activities, security printing, food processing
and educational institutions, etc.
Padmabhushan Dr B V Raju, who is well-known in cement industry, is the Founder Chairman and the group is
managed by his grandson K V Vishnu Raju.
Anjani Cement started in the year 1999 with the installed capacity of 0.2 MTPA has grown substantially dur-
Anjani Portland Cement CEO S V S Shetty, AVP Venkat Raju, GGM-HR P S Raju receiving IMC Ramakrishna
Bajaj 2011 Commendation Certi�cate from Member of
Parliament Shashi Tharoor at Mumbai.
ing the last decade and has future plans to have plants in
different locations and also to have split grinding facilities
to market in various southern states. Anjani is known for
leadership with customer focus and meets customer requirement beyond selling the cement.
Anjani cement plant is located at Nalgonda district of
Andhra Pradesh and the brand name is Anjani Super Gold.
Anjani is certified for ISO 9001:2008, ISO 14001:2004 &
BS OHSAS 18001:2007.
ACC, Ambuja
Chettinad commissions Karnataka plant
Coverage
for IMC Ramakrishna Bajaj 2011achieve higher
Chettinad Cement company has
production
Commendation
Certificate for Anjani Cements
in in May
commissioned a factory in Karnataka
ACC and Ambuja Cement, both
with a capacity of 2.5-million-tonne a
ICR
for June Issue
leading cement manufacturers, reyear. The plant, which was commissioned in the fourth quarter of 201112, paves the way for its entry into the
western markets – North Karnataka
and Maharashtra. The next phase
of expansion will be in Dachepalle,
Guntur district of Andhra Pradesh,
where a 3.5-million-tonne green field
plant will come up. Land acquisition
is on and the approvals are under
process. The company has entered
into an agreement with the AP State
Government for the project, an offi-
Anjani Welcomes
ported a growth in production at 2.02
million tonne and 1.88 million tonne,
respectively in May.
During the month, despatches
of ACC grew to 2.05 mt compared
to 1.99 mt, while Ambuja’s stood at
1.93 mt over 1.72 mt last year. For
the January-May period this year,
ACC’s production stood at 10.89 mt
as against 10.29 mt a year ago.
In the case of Ambuja, production
for the first five months of this year
P Teja
Jr. officer-Accounts,
Dt. 02.04.2012
T Rama Singh
Management Trainee
Dt.16.04.2012
14. Foamed concrete, also called cellular light weight concrete is produced by the mixing of Portland cement, sand including
11.5 million tonne (mn t) across three
or alone fly ash, units
water
preformed
stable foam.
in Tamiland
Nadu, has
announced
plans to add nearly 15 mn t over the
next three years. In Maharashtra, the
company plans to set up a 2-mn t a
year cement grinding unit to facilitate
July 2012
COMPANY NEWS
Tips to Improve
Communication
Skills at Work Place
Mr. K Satish Chandra
Senior Manager, HR
Communicating effectively is an art
and must be practiced effectively
at workplace for better output and
successful achievement of goals
of the organization. It also helps
in reducing the error rate, better
understanding of work and better
bonding among the employees as
well as conflict management. Every
employee must be very clear what his
colleague want to convey. He must
accordingly be able to decode the
information in the desired form and
respond accordingly. Information
passing through from Top Level
to Bottom level should be Crisp &
Clear.
Let us read through how one
can improve communication
skills at work place
An individual must try his level best
to keep the pitch at an optimum
level which is audible to one and
all.
• The thoughts or the idea must
be carefully put into appropriate
words and carefully spoken in the
correct accent to create the impact
among the listeners. “Language
should not be a barrier for Good
Communication Skill”.
• The meeting or the presentation
must be kept interactive for
everyone to participate and take
interest. One must keep in mind
that even people on the last desk
are also a part of the meeting,
they must be involved.
• One must be clear about the
subject before communicating
with others
• Prepare lots of real life case
studies so that the listeners are
able to relate themselves with the
presentation and some funny one
liners, some light jokes can be
cracked in between to break the
monotony.
• Avoid discussing serious issues
at the employee’s workstations,
front office area, cafeteria or
playgrounds as noise acts as a
barrier to effective communication
and the message will never
reach the recipient in its desired
form. Always organize meetings,
seminars or important discussions
in the conference room, board
room or any other meeting room
where silence can be maintained.
• Before any meeting, the addressee
must prepare the agenda of
the meeting and do a complete
research on the topic he wishes
to speak on. Don’t just speak for
the sake of it; instead do your
homework carefully.
• In an organization, the team
leader or HOD must first try to
understand the thought process
and the cultural background
before assigning any work to his
team members. Employees must
be delegated the responsibilities
keeping in mind their interest and
comfort level. Transparency must
be maintained at all levels in an
organization and the employees
must have an easy access to their
seniors for an easy and effective
communication.
• Effective means of “business
communication”, the pitch and
tone also plays a very important
role in effective communication.
• Any business meeting must not be
kept too long otherwise it tends
to become a little monotonous
and the participants tend to
lose interest. A tea break or a
snack break should be included
in business meetings to make
it more interesting, friendly and
also to break the ice among the
participants & junior colleagues.
• One should always take the aid of
whiteboards, digital boards and
demonstrative charts. Participants
should scribble the important
points in Notepads for better
understanding of the topic and
this helps in interaction.
• Speaker should use words like
“Clear?”, “Am I audible?” Is
everyone with me?” these simple
words will be useful for an effective
participation and this helps
participants to concentrate.
• Don’t leave any topic in between,
instead first finish one topic and
then start a fresh one. Eye contact
must be made between the sender
and the recipient for the bang on
effect.
• Before concluding the meeting,
especially in long sessions the
important points of the meeting
15. Mix Design of Concrete is the process of deciding the proportions of the ingredients of concrete so as to be produced most
economically, that would satisfy the desired properties of fresh and hardened concrete as well.
Remember it is mandatory to
effectively communicate at work
place as it ensures the smooth and
the correct flow of information from
the first party to the second party
or in a structural procedure. One
can be a diligent worker, but if he
does not master the art of effective
communication, he will fail to create
his identity and will be lost in the cruel
competitive corporate world.
• Participants should not hesitate to ask even smallest query, remember
no one will laugh at you, instead will appreciate your attentiveness and
willingness to learn.
• At work place it is important to understand the recipient properly. Know
your listener as much as you can and then prepare your content. If you have
to address the sales force, include some sales jargons, marketing tricks
and so on to capture their interest. Communicate properly as haphazard
sentences, abstract thoughts, confusing words only lead to misinterpretations
and the outcome is a complete mess. Always keep your script simple, crisp
and up to the point. Unnecessarily dragging a conversation also leads to
boredom.
5th Issue
must be discussed once again for everyone to recollect what happened
in the meeting and the listeners must also clear all their doubts with the
speaker before leaving.
Marketing Team at your Service
H. Q.
Cell No.
Name
H. Q.
Andhra Pradesh
Andhra Pradesh
Mr. Balarama Raju
Hyderabad
99494 00699
Mr. T S N Ravindranath
Mr. Siva Prasad
Hyderabad
99494 75458
Mr. A Nagabhushan Rao
Mr. R Vijay Bhaskar Reddy
Medak
99494 00344
Mr. S M Sita Rama Varma
Hyderabad
Mr. D S N Varma
Hyderabad
Mr. Venkateswara Rao
Cell No.
Vizag
9949400988
Vizianagaram
9949433501
Mr. V S Kumar
Vijayawada
9949461119
99494 71745
Mr. M Sree Rama Raju
Vijayawada
9949403332
99494 33515
Mr. G Srinivasa Rao
Vijayawada
9949433509
Mr. Y Ram Mohan Rao
Guntur
9949433510
Mahaboobnagar 99639 98711
Mr. K Ramalinga Raju
Hyderabad
99494 76018
Mr. A Jaya Mohan Reddy
Ongole
9949433511
Mr. A MallikarjunaRao
Khammam
99494 33512
Mr. P Madhusudhan Reddy
Tirupati
9949688731
Mr. Naresh Kumar
Nalgonda
99494 33518
Mr. G Jaya Kumar
Kadapa
9949400144
Mr. Subrahmanyam
Ananthapur
99494 00566
Mr. Vinod Kumar Reddy
Chittoor
9949400311
Warangal
99599 37444
Mr. A Ramakrishna
Nellore
9949400811
Kurnool
99494 00266
Mr. A Venkata Ramana
Naidu
Nellore
9989412244
Mr. K Ramalinga Raju
Bhimavaram
99494 33505
Mr. K V Ramabhadra Raju
Bhimavaram
9949433506
Mr. A V Suryanarayana Raju
Amalapuram
9949433502
Mr. D S Srinivasa Raju
Kakinada
9949433504
Mr. Subba Raju
Kakinada
9949400155
Mr. V Siva Rama Raju (Sivaji)
Rajahmundry
9959218999
Mr. N S Prakash Kumar Raju
Vizag
9949433503
Mr. R Pitchaiah (Easwar)
Mr. K Siva Shankar Reddy
17
Out of Andhra Pradesh
Mr. Rajendra Pareek
Solapur
9403689075
Bangalore
9845016719
Mr. S P Seenivasan
Chennai
9790910577
Mr. J Siva Prasad
Chennai
9841444727
Mr. Pratap Varma
Orissa
9949400822
Goa
9096799212
Mr. H Anand
Mr. B S Hanumanth Rao
16. It is not possible to design a concrete mix of high strength with cement of low strength.
July 2012
Name
Photo
gallery
Anjani Celebrates
APCL CMD Mr. K V Vishnu Raju invited as Chief Guest for Coloseum
2012 at Gitam University
K Srihari Raju married to Durga Bahavani
on 17th March 2012
Anjani Plant employees performed Ganapathi
Homam at Plant on 27th March 2012
Ugadi was celebrated at Plant, Main Stores
on 23rd March 2012
Ms. Datla Navya D/O Mr. Datla Venkateswara
Raju, Asst. Foreman - Mechanical has scored
98.3% in Intermediate examination
Mr. P N Srinivasa Rao & Smt. Rani
Anjani Cements Dealer M/S Sri Seetha Rama
Agencies, Vishakhapatnam celebrated their
25th Marriage Day
Mr. Subba Raju married to Lavanya on
25th April 2012
Mr. C H Raveendra, Manager-IT celebrated his son’s Birthday on 18th March 2012
17. Brahmaputra Guide Bund completed in a record time of 7 months
5th Issue
Did you know?
The inner meaning
of offering a coconut
to God
We never offer the coconut as it is.
We remove the fibre that covers it
and offer the fruit that is free from
all the external fibre. Only then is
it possible to break the coconut.
The heart is the coconut is covered
by the fibre of desire. By breaking
the coconut, the water in it flows
out. The water that flows out is the
'Samskara' or purification. The fibres
on the surface are the desires. We
must strip the heart of all desires
and offer the core.
It then becomes an offering to God.
If we plant a coconut as it is, in course of time and by watering it, another
plant will grow out of it. At the time of germination, there is water in it. At this
time, the kernel will be clinging to the sides of the fruit. The water in due time
gets dried up and the kernel shrivels up. If we try to get the kernel out, plant
it and water it, nothing will happen. Our body may be compared to the shell
and our life to the kernel. Our Samskaras are the waters inside the coconut.
As long as there are Samskaras within us, the heart will cling to the body
consciousness just as the kernel clings to the fruit..
19
Now the significance of the ritual when you hand over the coconut to the priest
is as follows: We take only the hard shell, with a little tuft of the coir on the top of
the coconut into the temple and not the whole coconut with its outer covering
and coir. This indicates that we have left all worldly desires before entering
the temple. The tuft of coir on top represents the remaining spiritual growth
related desires. The priest now breaks the hard shell representing mind and
revealing of the kernel, depicting revelation of the true Self and then tears
away this remaining bunch of coir (depicting no desires left).
18. There are about 50 companies making efforts to set up their cement plants
July 2012
The human body is composed of
Gross Body, Mind and Spirit. The
smooth outer skin of the coconut
represents man's Gross Body.
Within the Gross body is the subtle
body of mind. This is represented
by the matted coir of the coconut,
indicating
the
desires
and
attachments of man with the outer
world. The hard shell represents the
Causal Body and the white inside
the Kernel represents the Soul.
Vennar
News
Vennar Ceramics a production unit
of wall tiles and subsidiary unit of
Anjani Cement, was inaugurated at
Vishnupuram, Perikigudem, Krishna
District on the 15th June 2012. The
inauguration was graced by Anjani
Cement ED Mr. P V R L Narasimha
Raju, CEO Mr. S V S Shetty, Vennar
Ceramics CEO Mr. C V K Raju, Mr. P
R Raju Director of finance, Mr. P S Raju
GGM HR & MS & other dignitaries from
Anjani and Vennar Ceramics
Inauguration of Vennar Ceramics Production unit
Sri Vishnu Educational Society
- activities and accomplishments
Students of BVRIT receiving the Awards for the team for Best Student Innovation Software Product &
The Team for Best Social Impact Software Product from Hon’ble Minister of IT Mr. Ponnala lakshmaiah
19. At present, the Indian Cement industry has 81 large companies
Vennar Ceramics
SVES Happy to announce
5th Issue
- Nizampet
21
July 2012
Womens Engineering College
Conservation of Water
Water from Anjani mines pit pumped out and utilized by village tank.
The excess overflow water being utilized for cultivation purpose.
By using this water nearly 50 hectares of
farm land being cultivated by the villages.
Anjani Portland Cement Limited
Corporate Office
Works
Anjani Cement Centre
Plot No. 7 & 8, Nagarjuna Hills
Punjagutta, Hyderabad 500 082
Anjani Puram, Chintalapalem (V)
Malkapuram Post, Mellacheruvu (M)
Nalgonda 508 246
t : 040 2335 3096 / 106
f : 040 2335 3093
e : [email protected]
t : 08683 230 168, 217 560 / 230
f : 08683 230 024
e : [email protected]
Vizag
Vijayawada
Bhimavaram
Kakinada
Sai Aditya Foods & Retail Pvt. Ltd.
# 10-50-14/6
Sitha Nilayam, Siripuram Jn.
Visakhapatnam 530 003
IVth Floor, Vasantha Plaza
Benz Circle, MG Road
Vijayawada 520 010
Vishnu Bhavan
# 3-1-186/187
Opp. Krishna Hospitals
Undi Road
Bhimavaram 534 202
# 11-1-10
IIIrd Lights Junction
Ramaraopeta
Kakinada 533 004
t : 0891 270 5044
f : 0891 255 9237
t : 0866 666 5223
f : 0866 305 5206
t : 0884 235 6611
t : 08816 222 287
Chennai : 97909 10577 | Bangalore : 98450 16719 | Solapur : 94036 89075 | Berhampur : 99494 03335 | Goa: 90967 99212
www.arthmediasolutions.com
Marketing Branch Offices