Paint

Merchandising Presentation
to Independant Traditional Banners
PAINT / FLOORING / DÉCOR
Suzanne Maggi
Merchandising Director
PAINT
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Paint
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Rona Paint | sales history
A real success story
Retail sales ($)
$35,000,000
28,9M$
$30,000,000
25,9M$
$25,000,000
21,4M$
$20,000,000
17,5M$
15,7M$
$15,000,000
11,2M$
8,7M$
$10,000,000
9,3M$
9,6M$
2000
2001
7,9M$
6,4M$
$5,000,000
$1997
1998
1999
2002
2003
2004
2005
2006
2007
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Paint
•
Rona Paint | futur objectives
30%
31%
15%
33%
36%
39% 42%
45%
48%
50%
14%
Actual Actual 2007 2008
2006 2007
2009 2010
Objective
BB Stores
2011 2012
2013
Trad
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Rona color chips “Colors with a name”
002-63
For consumers:
•A reference
GREEN TEA
•More emotionnal
002-21
GREEN TIDE
•A memory
CACTUS
002-11
002-42
JADE PEARL
1440 color names
002-31
LUMINESCENT
002-53
Gradual introduction in 2008
BASIL
•More personnel
•More visual and inspiring
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New Rona displays
Exterior stain
• Does not use any shelf space
• 2 sizes: 4 or 8 feet
Anti-rust display
• «Aisle flap» printed on both sides
• Color deposits
Launch
February
2008
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Interior paint - Ø VOC
• Rona Collection
•
•
Conversion of the existing line to Ø VOC.
Introduction of a 3rd Rona Collection finish : Felted matte finish!
Gradual
transition
to $34.99
FELTED MATTE FINISH
0 to 5%
•
SMOOTH VELVET
5 to 11%
SILK FINISH
10 to 20%
Ceiling paint Ø VOC.
$23.99
•
Primer-sealer Ø VOC.
Launch in February 2008
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Rona Eco wood preparation products
• Exterior stain remover & Exterior wood cleaner
$19.99
• 3.78L Size
• Biodegradable
• Non-corrosive
$14.99
• Cedar treatment
• Cedar and natural color
• 3.78L Size
$19.99
Launch in February 2008
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Sico launchs
• Exterior stain
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•
High quality and standard quality
New and improved labels
« All surfaces » products
$27.99 to $59.99
High quality
Solid
Semitransparent
Translucent
Wood
protector
• New brochures (4)
Standard
quality
• New display
• New color trends
Solid
Semitransparent
Launch in February 2008
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CIL launch
• CILUX Maximum :
• High performance exterior paint
• Breakthrough technologies
• Extreme durability
• Maximum protection against
extreme weather conditions,
moisture and UV rays
•$40.97 to $42.97
Launch in February 2008
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New prototype - Paint boutique
Dominance
Paint specialist
Service - «lab look»
• 5,228 sq.ft.
• 4 brand paint
strategy
• Service oriented
• New lab
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Paint department
Come visit the paint specialists (behind the paint boutique) !
You can test the :
• Rona collection felted matte finish Ø VOC
• Ceiling paint and primer sealer Ø VOC
You will be able to see:
• New cedar treatment
• New Rona biodegradable stripper
• New Rona biodegradable wood restorer
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FLOORING
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Heart Stopper - 2008
• Interlocking tiles
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•
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•
•
Porcelain : available in 2 colors (sand and coral) - $3.98 sq.ft
6 new products : rug, rubber or foam - $1.98 to $2.50 sq.ft
Easy to install
Ideal for the patio, concrete balcony, garage and basement
Available in March 2008 (DC)
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New programs - 2008
• Laminate flooring (Quickstyle)
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•
•
•
•
New selection (12 products)
New trends – narrow plank (more realistic look)
Wenge, Bresilian cherry, pecan
$0.98 to $1.98 sq.ft
Available in January 2008 (DC)
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New programs - 2008
• Wall ceramic tiles (Ceramax)
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•
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New program (listellos, rosone, counter ceramic)
New fashion colors (earth & rustic tones)
New dimensions – 9’’x13’’ & 8’’x10’’
From $0.99 sq.ft
Available in February 2008 (direct store delivery)
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New programs - 2008
• Rona & Rona Collection - Decorative rugs
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•
•
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New selection of 22 products – 5’x7’
Oasis, Global Village and Spirit themes
$99 and $300
Available in January 2008 (DC)
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Eco-responsible products
Come see …
• Granite
a natural stone
abundant material
• Engineered wood
less raw material than hardwood flooring ( - 75
respects the European E1 standards
)
• Laminate flooring
made with recycled materials
respects the European E1 standards
• Cork flooring
made from tree bark
regenerates in 9 years
• Bamboo flooring
an alternative to hardwood flooring
regenerates in 5 years
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HOME DECOR
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New concept
• Deco zone
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New concept
• Frames / Laminates & Mirrors
• Art gallery look
• Better shopping experience
• Less “shrink”
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New Concept
• Decorative Accessories & Furniture
• New merchandising reflecting the Rona themes
– Spirit
– Oasis
– Global village
• Accessible products – free circulation
• Reduction of space – improves GMROF & GMROI
• Come see the new spring collection 2008
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Heart Stopper - 2008
• Wall decals MUR*MUR
• Exclusive collection (24 products)
• New fashion colors with various themes
• Unique retail price at $29.98
• Canadian – based company
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Thank you and much
success with your sales !
From all the Merchandising team
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