civilian marksmanship program

CIVILIAN MARKSMANSHIP
PROGRAM
Coaches Conference
Colorado Springs
September, 2013
CMP Affiliates
August 15, 2013
• Number of clubs by status:
– Good & Pending:
– Delinquent:
– Inactive:
– Total Clubs:
• Number of clubs by type:
–
–
–
–
–
–
–
–
JROTC units:
Senior clubs with junior division:
Senior clubs:
Junior clubs:
4-H Shooting Sports:
State associations:
Youth camps:
Other:
4,844
141
494
5,479
2,618(units w/marksmanship)
1,126
439
423
412
51
83
313
2
New Affiliated Clubs
180
160
140
120
100
80
# of New Clubs
60
40
20
0
2010
2011
2012
2013
3
State Directors
•
•
•
•
•
•
States with appointed SDs:
47
SDs currently appointed:
54
States with Co-SDs:
7
States without SDs: (IN, ME, ND, OK)
New: CA (Joseph Mueller), NH (Dave Polonsky), VA (Art Weatherford)
Deaths: MD (Bob Inness)
• 2013 SD Workshop Las Vegas, NV was held in conjunction
with the Shot Show. Next SD Workshop will be held in 2014
at CMP North.
4
CMP Scholarships
180
160
140
120
100
Awarded
Accepted
80
60
40
20
0
2010
2011
2012
2013
2013: Awarded 163 – Accepted 157
5
CMP Scholarships
August 15, 2013
• 2013-2014 Scholarships
–
–
–
–
–
–
4-H Shooting Sports:
Club:
High School:
JROTC:
State Association:
Boy Scouts:
17 awarded, 17 accepted
32 awarded, 32 accepted
15 awarded, 11 accepted
96 awarded, 94 accepted
2 awarded, 2 accepted
1 awarded, 1 accepted
• Eligibility:
– Graduating Seniors who participant in marksmanship
programs
– JROTC Service Championships
6
CMP Communications
7
CMP Website
16000000
14000000
Visits
12000000
Pageviews
10000000
8000000
6000000
4000000
2000000
0
10
11
12
13
8
CMP Social Media
• Facebook – launched in May 11
• 13,451 Likes
• 1,782,767 post impressions
(views)
• Twitter – launched July 11
• 719 followers
• Google + - launched Dec 11
• 212 have the CMP in their circle
9
Shooter’s News Emails
80000
25
70000
20
60000
50000
15
40000
10
30000
20000
5
10000
0
0
10
11
12
13
Distribution
#'s went down due to report with only subscribers with
email addresses and unique emails.
10
11
12
Bulletins
13
10
On The Mark
Newsletter for junior leaders, coaches, parents and junior shooters.
10000
11000
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Distribution
Downloads
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
10
11
12
13
10
11
12
13
11
The First Shot Online
www.ODCMP.org
250000
Visits
Pageviews
200000
70
Articles
60
50
150000
40
30
100000
20
50000
10
0
0
10
11
12
13
10
11
12
13
12
CMP Discussion Forum
25000
900000
Members
Active
20000
800000
Threads
700000
Posts
600000
15000
500000
400000
10000
300000
200000
5000
100000
0
0
10
11
12
13
10
11
12
13
13
Sales Communication
70000
160000
Email Subscribers
140000
120000
Catalog Distribution
60000
50000
100000
40000
80000
30000
60000
20000
40000
20000
10000
0
0
10
11
12
13
10
11
12
13
14
CMP Photos
Zenfolio - http://cmp1.zenfolio.com/
• Allows visitors to view, download , share/order photos and comment on
photos
• 70,900 photos posted, 48,000 page visitors, 1,071,000 page views
• 46 photo orders - $1,700 ($700 CMP profit)
• Yearly fee of $100.00 for site
• Positive feedback from users
15
National Matches
2013-2012 Comparison
Rifle Participants
2013
2012
3,067
3,054
New
Pistol Participants
908 (30%)
965
New
Rimfire
Participants
% change
(-1%)
875 (29%)
1,034
414 (43%)
345
New
(+7%)
417 (40%)
400
90 (26%)
4,377
4,488
Total Entries
9,846 (2.2%)
10,125
(-3%)
(+14%)
143 (36%)
Total Shooters
(+1%)
(+10%)
(+2.0%)
(2.3%)
(+3.0%)
16
National Match
Junior Highpower Support
35000
120
Juniors Supported
Expenses
30000
100
25000
80
20000
60
2013
2012
0
2011
0
2013
5000
2012
20
2011
10000
2010
40
2010
15000
17
CMP Regional Games
August 15, 2013
• 8th Western CMP Games
– Phoenix, 11-15 October, 2013
– 223 participants / 568 entries in 2012
• 7th Eastern CMP Games
– Camp Butner NC, May 4-12, 2013
– 677 participants, down from 772 in previous year (-14.0%)
• Central Games
– 2nd CMP Games Oklahoma
• Oklahoma City, 4-7 April 2013
• 192 participants, 640 Event entries, up from 585 in previous
year.
18
CMP-Sanctioned Matches
August 15, 2013
• Sanctioned Matches:
–
–
–
–
Conducted by CMP affiliates--must use CMP rules
Sanctioning fee is $20 for non-EIC matches
Sanctioning fee for EIC matches is $10 per shooter
CMP provides on-line listing, awards, award pins, certificates,
discounted ammunition, scorecards
– Match results posted on CMP web site
• 2013 Sanctioned Matches (calendar year):
–
–
–
–
–
1,405 CMP Sanctioned Matches in 2013
1,700 CMP Sanctioned Matches in 2012
1,581 CMP Sanctioned Matches in 2011
995 CMP Sanctioned Matches in 2010
9,398 competitors in 2013 CMP Sanctioned Matches (to date)
19
CMP Sanctioned Matches
August 15, 2013
Event
2012
2012
Competitors
2013
2013
Competitors
Pistol EIC
122
2752
110
2078
Rifle EIC
119
4227
117
4110
Garand
528
6016
460
3856
Unlimited Garand
79
86
42
90
State Championships
11
155
9
112
Springfield
380
2057
314
1452
Vintage Military
297
1310
277
880
20
CMP Sanctioned Matches (Cont.)
August 15, 2013
Event
2012
2012
Competitors
2013
2013
Competitors
Modern Military
165
605
112
480
Vintage Sniper
23
862
25
725
Carbine
93
1092
74
691
Rimfire Sporter
138
1911
101
1224
3P Air Rifle
257
Est. 15000
161
Est. 10000
21
CMP-Sanctioned Clinics
August 15, 2013
• Sanctioned Clinics:
– Conducted by affiliates that meet CMP standards
– CMP provides on-line listing, certificates, discounted
ammunition, scorecards
– Goal is to train many more new shooters
• Clinics Taught by Master Instructors:
– CMP provides GSM clinic guides for each student
• 2013 Sanctioned Clinics (calendar year to date):
– 99 clinics
– 646 students
22
Sanctioned Clinics
Garand, Springfield, Vintage,
Carbine, and Rimfire
160
1800
140
1600
120
1400
600
0
0
2013
200
2012
20
2011
400
2010
40
2013
60
800
2012
80
1000
2011
# of
Clinics
# taught
by MRI
1200
2010
100
# of Participants
23
Three-Position Air Rifle
Sanctioned Matches
16000
14000
12000
10000
8000
# of Participants
6000
4000
2000
0
2010
2011
2012
2013
24
JROTC Competitions
2013-2014
• Postal Competition (Oct – Dec)
• All Service Championships (4)
– All four services in Camp Perry and Albuquerque, NM
• Camp Perry; 14-16 February 2014
• Albuquerque, NM; 20-22 February 2014
– Two services per weekend in Anniston
• USMC/Navy; 14-16 February 2014
• Army/Air Force; 20-22 February 2014
• National JROTC Championship
– Anniston, 20-21 March 2014
25
JROTC
Postals
4000
3500
3000
Army
Marine Corps
Navy
Air Force
2500
2000
1500
1000
500
0
2009-2010
2010-2011
2011-2012
2012-2013
26
JROTC
Service Championships
350
300
250
Army
Marine Corps
Navy
Air Force
200
150
100
50
0
2009-2010
2010-2011
2011-2012
2012-2013
27
JROTC
National Championship
70
60
50
Army
Marine Corps
Navy
Air Force
40
30
20
10
0
2010
2011
2012
2013
28
National Junior Olympics
Participants
250
Sporter
Precision
200
150
100
50
0
2010 - Anniston, AL
2011 - Camp Perry, OH
2012 - Anniston, AL
2013 - Anniston, AL
29
CMP Air Rifle Championships
• CMP Postals– 920 Shooters
• CMP Regionals (3 matches)
– Albuquerque, New Mexico – 116 shooters
– Anniston, Alabama – 96 shooters
– Camp Perry, Ohio – 101 shooters
• CMP National – 311 Shooters
– Anniston, Alabama
30
Three-Position Air Rifle
•
Junior EIC Program
– Junior Distinguished: 657 to date
•
CMP supported these 2013 Council Championships:
– National 4-H Shooting Sports Invitational
– Daisy Air Rifle Championship
– Junior Olympic Championships
– JROTC Service Championships and National
Championship
– CMP Regional and National Championships
31
Three-Position Air Rifle
Distinguished Badges Awarded
140
# of Badges
120
100
80
60
40
20
0
32
Camp Perry
Open Public Shooting Participants
7000
# of Shooters
6000
5000
4000
3000
2000
1000
2013
2012
2011
2010
0
33
Anniston
Open Public Shooting Participants
1800
# of Shooters
1600
1400
1200
1000
800
600
400
200
2013
2012
2011
2010
0
34
CMP
Junior Rifle Camps
# of Camps and Clinics
18
700
16
600
14
500
12
400
Campers
10
8
4
0
2013
0
2012
2
2011
100
2013
200
6
2012
Adult
Leaders
2011
300
35
Summer Camp Schedule - 2013
Location
Training
Date
Anniston AL
3-P Camp
10-14 June
Progresso, TX
Outreach Clinic
11-13 June
Anniston, AL & Albuquerque, NM
3-P Camp
17-21 June
Anniston, AL & Camp Perry, OH
3-P Camp
24-28 June
Kerrville, TX & Franklinville, NJ & Fontana, CA
Outreach Clinic
1-3 July
Anniston, AL
CMP/USAS/NRA 3-P Championships
6-14 July
Anniston, AL & Phoenix, AZ
3-P Camp
15-19 July
Linn, MO
Outreach Clinic
17-19 July
Anniston, AL
3-P Camp
22-26 July
Clearfield, UT
Outreach Clinic
22-23 July
Anniston, AL & Colorado Springs, CO
3-P camp
29 July – 2
August
Colorado Springs, CO
Advanced Standing Camp
5-7 August
36
4-H Shooting Sports
National Championship
220
210
200
190
Shooters
180
170
160
2010 TX
2011 TX
2012 NE
2013 NE
37
4-H Shooting Sports
State Grants
50
# of States
40
9000
Grants Paid
8000
7000
30
6000
5000
20
4000
3000
10
2000
1000
0
0
38
Camp Riflery
• CMP Provides Instructor Training Courses (ITC), instructional
curriculum, camper awards, rifles & ammo
• 2010: 28 ITCs, 192 riflery instructors
• 2011: 24 ITCs, 189 riflery instructors
• 2012: 33 ITCs, 226 riflery instructors
• 2013: 25 ITCs, 184 riflery instructors
• Program Notes:
– Current Certified Camp Riflery Counselors: 950
– New camp riflery medal award under development
39
JMIC Online Course
3500
3000
2500
Viewed
Users
Exams Taken
Certified
2000
1500
1000
500
0
2010 - 2013
40
CMP Mobile Range
•
•
•
•
Popular with competitors.
Full schedule in 2013.
Numerous requests nationwide.
Fee charged for use of range and staff for non-CMP
events.
• No full time additional personnel were hired to support
the use of the mobile range.
• Summer Camp Program expanded to include use of
mobile range.
• Costs associated with each event are charged to, or will
be redistributed, to applicable program.
41
Mobile Air Rifle Range
Date
Event
Location
Size
2012
12 – 13 Oct
5 - 10 Dec
Montgomery Bell Invitational
5th Brigade JROTC
Nashville, TN
Kerrville, TX
60
60
4-6 Jan
12 - 18 Feb
Bass Pro 600
CMP JROTC Regional
Leeds, AL
Salt Lake City, UT
26
60
25 Feb - 9 Mar
Wounded Warrior Marine Trials
Camp Pendleton, CA
Staff Only
8 – 9 Mar
8-14 Apr
1-15 May
21-26 June
15-19 July
29 June - 3 Aug
7-11 Aug
3-5 Oct
16-21 Oct
3-9 Dec
10-13 Dec
NCAA Championships
CMP JROTC Regional
Wounded Warrior Games
4H Nationals
Summer Camp
CMP Summer Camps
American Legion
Clemson Club Event
Montgomery Bell Invitational
5th Brigade JROTC
Louisiana State 3-P Air
Columbus, OH
Albuquerque NM
Colorado Springs, CO
Grande Island NE
Phoenix, AZ
Colorado Springs, CO
Colorado Springs, CO
Clemson SC
Nashville, TN
San Antonio, TX
Zachary, LA
40
60
40
60
40
60
60
25
60
60
60
2013
42
Mobile Air Rifle Range
Date
Event
Location
Size
2014
3-5 Jan
Bass Pro 600
Leeds, AL
25
24-25 Jan
Wiregrass Invitational
Daleville AL
60
13-15 Feb
Navy/USMC Service Championship
TBD West
60
20-22 Feb
Army/Air Force Service Championship
TBD West
60
1-9 Mar
Mac Dill AFB
Tampa, FL
40
7-8 Mar
NCAA Championships
TBD
40
TBD April
CMP Regional
TBD West
60
TBD
Summer Camps and Other Clinics
TBD
19-21 Feb
Army/Air Force Service Championship
TBD West
60
26-28 Feb
Navy/USMC Service Championship
TBD West
60
13-14 Mar
NCAA Championship
TBD
40
TBD April
CMP Regional
TBD
60
July
Pan Am Games ?
Toronto
60
TBD
2015
43
Customer Comment
Mobile Air Rifle Range
Just a note of appreciation for all you do for us. Of course the financial and training support is crucial to most all our
programs - especially in these fiscally challenging times. Vicki, Brad, Katie, Lue, and the rest of the Ohio crew
always answer their phones and are ready to help - no matter what the request. But to our shooters, the most notable
assistance comes with the "People to People" programs available to us. Most notable are the summer camps offered
all over the country. Our Junior Shooters have been taught by (and some later competed with) arguably the best
collegiate shooters in the country. This hands-on opportunity is invaluable in reinforcing coaching techniques
already taught and introducing newer approaches to both shooters and coaches. Most importantly, our young people
are exposed to (almost) peers who have invested in the shooting sports and followed on to a college shooting team and education. Sommer, Dan, et al are super role models and truly ringing the bell for our nation's Junior Shooters.
Albuquerque has been blessed with multiple opportunities to learn from these successful collegiates in past years but
another aspect that is often overlooked came to my attention recently.
Your mobile range has provided the "westerners especially" with the chance to fire on electronic targets in a
professionally operated range environment often. I didn't realize how many young people have benefitted from the
portable and fixed ranges you provide until the recent American Legion National Air Rifle Championships. When
the top 15 Sporter and Precision shooters invited to the competition were asked "how many have ever fired on
electronic targets before?" virtually every hand went up. These shooters had been prepared by the CMP facilities
and staff to perform at the highest level.
This was the American Legion's first use of Megalink targets and the results were outstanding - better scores, timely
results, and a confidence in the system so shooters could focus on the match itself. Keegan and the gang as well as
the summer coaches are "where the rubber meets the road" and are directly responsible for our sport's growth both
in quality and quantity and we all appreciate what you do for us - even if we don't express it nearly as often as we
should. S/F; B
44
Upcoming Activities
•
•
•
•
•
•
•
•
•
•
•
•
•
•
GSM Master Instructor Courses
CMP Marksmanship Centers Monthly Matches
CMP Western Games (Oct 2013)
JROTC Postal Matches (Sept-Dec 2013)
CMP 3PAir Championship Postal Matches (Nov-Jan)
Gary Anderson Invitational (Dec 2013)
Camp Perry Open (Jan 2013)
JROTC Service Championships (Feb 2014)
JROTC National Championship (Mar 201)
CMP Games – Oklahoma (Apr 2014)
CMP 3PAir Championship Regionals (Apr 2014)
CMP Eastern Games (May 2014)
Junior Olympics (June 2014)
CMP 3P Air National Championships (June 2014)
45
CMP Marketing & Advertising
Print Advertising
In addition to firearms
and accessory sales,
CMP has begun to
introduce the programs
side of the organization
in national media.
46
Ammo Sales
Jul 31, 2013
40,000,000
35,000,000
30,000,000
FY09
FY10
FY11
FY12
FY13
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
.30-06
.30 carbine
.22LR
Other
47