Hyland`s Teething Tablets

Carton Messaging:
100% Natural
Easy to Use - No Mess! No Fuss!
Relieves pain and irritability from
teething ALIVIA EL DOLOR Y LA IRRITABILIDAD DEBIDO A
LA DENTITION
Soft Tablets Dissolve Instantly
TABLETAS SUAVES QUE SE DISUELVEN
INSTANTÁNEAMENTE
No Artificial Flavors, Dyes or
Parabens
NO CONTIENE SABORIZANTES ARTIFICIALES ,
TINTES NI PARABENS
Made in USA
Hyland’s Teething Tablets:
Key Features and Benefits:
• #1 infant oral pain reliever in America for 5 years running!
• Moms rate Hyland’s Teething Tablets the most effective teething product by a margin of 44% vs. 19% for Baby Orajel*
• Voted best Teething Remedy by American Baby readers, Oct. 2010
• Pleasant tasting sublingual tablets
dissolve instantly upon contact
with saliva
• Safe & Natural
• Moms use Hyland’s Teething Tablets to relieve general irritability and fussiness in babies
• Backed by 85 years of proven success and a raving fan base: everyday, dozens of enthusiastic word of mouth/Internet referrals from mom to mom
• Reduces soreness and swelling of gums, excessive drooling and infant irritability associated with cutting teeth
Target Audience:
Merchandising Strategy:
• Parents of infants ages 3-12 months and toddlers cutting molars
• Infant / Baby Sets and/or Oral
Care Sets
Sales Potential:
• Hyland’s Teething Tablets are a destination product – moms buy it because of an immediate need and will often purchase several teething solutions in the same shopping trip, thereby increasing market basket value
• Renewable customer base with upside potential
• 4.1 million US births annually
• $6 million annual US infant oral care market
• All babies experience the pain of cutting teeth
• 1 in 4 babies in US born to Hispanic families; bilingual packaging speaks to Hispanic moms
* Source: Consumer Survey: Infant Teething Category, 5 Circles Research for Hyland’s, January 21, 2010.
• 135 tablet SKU is conveniently packaged for either peg or shelf placements
Updated 12-May, 2011
Hyland’s Teething Tablets
Hyland’s Teething Tablets
Formulation Components:
Calcarea Phosphorica 6X HPUS................................................................Teething, dentition
Chamomilla 6X HPUS...................................................................................Irritability
Coffea Cruda 6X HPUS.................................................................................Sleeplessness
Belladonna 12X HPUS (0.0000000000003% alkaloids, calculated)........Redness and inflammation
“HPUS” indicates the active ingredients are in the official Homeopathic Pharmacopœia of the United States.
Item
Size
Teething Tablets 135 ct
Teething Tablets 250 ct
UPC
GTIN
H x W x D (in)
3-54973-31271-5 003-54973-31271-5 4.5 x 2.750 x 1.375
3-54973-31272-2 003-54973-31272-2 4.0 x 2.750 x 1.375
Item
Inner Pack
Teething Tablets 4 ea
Teething Tablets 4 ea
UPC
None
None
GTIN
H x W x D (in)
203-54973-31271-9 7.8125 x 2.750 x 3.0
203-54973-31272-6 4.0 x 2.750 x 5.50
Item
UPC
GTIN
Master
H x W x D (in)
Item Code
BTET-T135
BTET-T250
Weight
Teething Tablets 24 ea (4 x 6) 3-54973-31270-8 103-54973-31270-5 6.5 x 9.3125 x 8.125 2.4
Teething Tablets 24 ea (4 x 6) 3-54973-31279-1 103-54973-31279-8 6.25 x 8.875 x 8.875 2.5
Cube Ti
Hi
0.23
0.29
7
7
20
20
About Us:
Founded in 1903, Hyland’s Inc. (a division of Standard Homeopathic Company) is an FDA-regulated pharmaceutical
company and the largest domestic manufacturer of homeopathic medicines (OTC and Rx) in North America.