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1 - psflibrary.org
FINAL REPORT “Media Relations Training for PNPM Mandiri Implementers and Journalism Training for Middle Indonesia and Western Indonesia to Cover PNPM Mandiri Stories” Submitted to PNPM Support Facility On 24 December 2010 Contact Information: Imelda Salajan Development Director OnTrackMedia Indonesia Komplek Ruko Golden Plaza Blok Blok B-31 Jl. RS Fatmawati Jakarta Web: www.ontrackmedia.or.id E-mail: [email protected] Handphone 0811 111402 1 CONTENT I. Executive Summary………………………………………………………………………………….03 a) Concrete Outcomes & Success stories……………………………………………………..03 b) Table of free air time generated………………………………………………………………11 II. Project Objectives……………………………………………………………………………………12 III. Activities……………………………………………………………………………………………….13 IV. Course Content………………………………………………………………………………….……15 V. Kit Contents………………………………………………………………………………….………..27 VI. Training Preparation & Module Development………………………………………….………..27 VII. Pre & Post Test…………………………………………………....................................................29 VIII. Feedback Result………………………………………………………………………….…………..31 XI. Post Training Result…………………………………………………………………………………43 a) Details of piece broadcast/articles printed after the training……………………….…..43 b) Mentoring…………………………………………………………………………………………50 c) Facebook………………………………………………………………………………………….50 d) Competition………………………………………………………………………………………50 Annex 1: Frequently Asked Questions…………………………………………………..........................52 Annex 2: Responses from Station Managers……………………………………………………………..53 Annex 3: List of Participants…………………………………………………………………………………56 Annex 4: Pre & Post Test Question…………………………………………………………………………66 Annex 5: Emails to Participants……………………………………………………………………………..72 2 PROJECT DESCRIPTION Title “Media Relations Training for PNPM Mandiri Implementers and Local Journalist Training for Middle Indonesia and Western Indonesia to Cover PNPM Mandiri Stories” I. EXECUTIVE SUMMARY a) Concrete Outcomes and Success Stories: Ø Trained 42 journalists (6 TV, 14 Radio and 22 Newspapers journalists) in 2 journalism workshops in Bali and Medan. The participating media reached more than 6.5 million people in vulnerable communities in Middle and Western Indonesia. (Source: Journalists attending the training in Bali and Medan) Ø Trained 61 PNPM Mandiri Implementers from Middle and Western Indonesia in 2 media relations workshop held in Bali and Medan. Ø Created a synergy between the 61 PNPM Mandiri Implementers and the 42 journalists from 21 provinces for long term cooperation. Ø Broadcast 98 news features on PNPM Mandiri on TV and radio stations across 21 provinces in Middle and Western Indonesia. Ø Broadcast 625 psa’s/promos about PNPM Mandiri on 6 TV and 14 radio stations in Jakarta, West Java, Central Java, Yogyakarta, East Java, Banten, Bali, West Kalimantan, Central Kalimantan, South Kalimantan, East Kalimantan, Aceh, North Sumatra, West Sumatra, Bangka Belitung, Riau Island, Riau, Lampung, Jambi, South Sumatra and Bengkulu Ø Broadcast 20 hours of radio and television interactive phone-in programs about PNPM Mandiri. Ø Printed 80 newspaper articles in Jakarta, West Java, Central Java, Yogyakarta, East Java, Banten, Bali, West Kalimantan, Central Kalimantan, South Kalimantan, East Kalimantan, Aceh, North Sumatra, West Sumatra, Bangka Belitung, Riau Island, Riau, Lampung, Jambi, South Sumatra and Bengkulu. 3 Ø The journalists continue to broadcast/print the psa’s/promos, articles and interactive programs on PNPM Mandiri so these figures continue to rise. Ø All PNPM Materials generated from this workshop were also circulated to the OnTrackers – an alumni of over 700 previous OTMI journalism graduates across Indonesia that are committed to covering stories that help their communities. If World Bank had paid for this air time/publication it would have cost more than US$150,000 (See table below.) An MOU was signed with each participating broadcast media requiring them to broadcast a news feature produced during the training and a minimum of 25 promo/psa’s featuring key messages about PNPM Mandiri and promoting their interactive programs which give the public access to PNPM Mandiri’s Implementers to ask their own questions. All stations honored the commitment but many went way beyond the minimum required clearly demonstrating that they had understood the role they can play in educating and mobilizing their communities. This commitment is illustrated by the results of the competition which sought to reward the media who helped their communities most to learn about the poverty alleviation initiative: 1. The winner of the TV station category from the journalism competition for Middle Indonesia was Beruang TV from Balikpapan who broadcast a total of 10 news features and 32 psa/promos from 2nd – 16 August 2010 to promote their one hour interactive dialogue program which focused on the discussion of PNPM Mandiri rural in East Kalimantan. They received such a good response from their audience that they plan to broadcast more programs like this in the future. 2. The winner of the TV category for Western Indonesia was Bengkulu TV who broadcast an interactive dialogue on December 6, 2010 featuring all three guest speakers that they had been introduced to on the OTMI training. This proved that the relationship between the implementers and the journalist continued and the implementers had to opportunity to immediately put into practice what they had learnt. Bengkulu TV also broadcast total of 16 features and and 10 psa/promo to broadcast the interactive dialogue. 3. The Radio category Winner from the Bali workshop was Radio Idola FM Semarang who broadcast a total of 14 features on PNPM Mandiri projects in seven villages including 4 Tlogomulyo, Penggaron Kidul, Melati Baru and Tlogasari Kulon. Radio Idola also broadcast a total of 25 promos and a 1 hour of interactive program on 25th August 2010 that focused on PNPM Mandiri urban in Semarang. 4. Radio Trijaya FM Palembang did a relay broadcast of 4 one-hour interactive dialogue programs from October to November to 11 radio stations in their network so a total of 44 hours of programming and so were the winners of the radio station category for Middle Indonesia. They also broadcast and relayed 24 psa’s/features 5. The Winner from the newspaper category for Middle Indonesia was Nuris Iskandar from Borneo Tribune who wrote a total of 11 newspaper articles from 2 August – 10 October 2010 and still continues to write more articles on PNPM. 6. The winner of the newspaper category for Western Indonesia was Mohammad Rakhmat a journalist from Harian Batam Pos who produced 5 features in the period from 17th – 20th October 2010. Other media showed great commitment – but not everyone could win! They will receive a certificate to honor their dedication to their communities. 7. Bali TV broadcast 3 news features, 25 promos and an interactive dialogue with three speakers from PNPM Mandiri rural in Bali. 8. Radio Sonora Surabaya FM, RRI Pontianak, OZ Radio station in Banda Aceh and Radio Sonora FM Bangka held an interactive talk show with PNPM Mandiri Implementers who attended the training as their guest speakers. This proves continued cooperation between PNPM Mandiri Implementers and the journalists after the training. 9. Dedy Suhaeri wrote a total of eight articles starting from August 3rd-11th November 2010 10. Mohammad Rakhmat wrote a total of 5 features from the period of 15 October – 4 December 2010. (See below for full details broadcasts and articles) Evidence that OTMI’s training helped stations understand the importance of their role in raising awareness about PNPM Mandiri came from the station manager comments which included: 1. Muamar Subki, the program manager of Beruang TV said: “We now have more contacts for PNPM Mandiri. Before it was very difficult to get in touch with anyone but thanks to this training a relationship between our Journalist and PNPM Mandiri implementers has been developed” 5 2. Hayuri Gusaptatur of Bengkulu TV: “We are very, very excited and supportive of this program. We are keen to inform the public about PNPM Mandiri because our TV station is very concerned about this issue. We realized that the media plays an important role and needs to educate the public in Bengkulu about PNPM Mandiri. We are therefore planning to broadcast and produce more programs and news features, PSA/promos and interactive dialogues using the materials provided from the training in Medan. My hope is that Ontrack Media and PNPM Support Facility will continue this program 3. Okti Radio Idola Semarang FM: “Thanks to Ontrack Media and PNPM Support Facility that chose to work with our station. This program is wonderful because it built the capacity of our journalist Yessy Safitri and also gave us the opportunity to create a relationship with the PNPM Mandiri Implementers. We will continue to support Yessy Safitri to cover more stories on PNPM Mandiri .” 4. Faturahman from Radio Trijaya FM Palembang: “Responses were really good which was illustrated by the quality of the questions. The audience was really interested in finding out about the fund management of PNPM Mandiri and the effectiveness of the program carried out in the community. That is why we are planning to make PNPM Mandiri one of the regular subjects in our Tuesday Program. We believe media plays an important role acting as a watchdog of this program” 5. Errol Jonathans from Radio Sonora FM Surabaya: “PNPM Mandiri is a program that needs to be more socialized. People need to know about this program so they can participate and use it, but this will not happen without the help of the media. We now understand that PNPM Mandiri is a program that people need to know about because it can provide a solution especially for the poor people in Surabaya. We are really grateful to Ontrack Media and PNPM Support Facility. Hopefully there will be many more programs like this in the future” SEE FULL COMMENTS BELOW. Overall Summary OnTrackMedia Indonesia (OTMI) conducted two workshops side-by-side for PNPM Mandiri Implementers and Journalists. The reason for holding the workshops together was to create a synergy between these two powerful groups to empower them to spread information and knowledge about the poverty alleviation program PNPM Mandiri program and the benefit it offers - to their communities. Some sessions were held individually to build skills and others were held together to build relationships and understanding of each other's roles. 6 The workshops were attended by a total of 61 PNPM Mandiri implementers and 42 journalists from 21 provinces in Jakarta, West Java, Central Java, Yogyakarta, East Java, Banten, Bali, West Kalimantan, Central Kalimantan, South Kalimantan, East Kalimantan, Aceh, North Sumatra, West Sumatra, Bangka Belitung, Riau Island, Riau, Lampung, Jambi, South Sumatra and Bengkulu PNPM Mandiri Implementers learnt to speak powerfully and efficiently through the media, gaining control over the way in which they are perceived and giving them the skills to find their public voice and deliver their key messages to influencer groups and the public. The journalists learnt how to educate and inform their communities about PNPM Mandiri. The workshop introduced the participants to PNPM’s positioning and principles, how it works in the community and the importance of having community participation for it to be effective. To achieve these objectives OnTrackMedia and PNPM Mandiri Support Facility conducted a 2 day Implementer workshop in Bali on 26 & 27 July 2010 for Middle Indonesia and continued with a workshop in Medan on October 11th & October 12 for Western Indonesia. The workshop started one day before the journalism training to prepare the PNPM Mandiri Implementers to face the journalists on the second day. The participant of media relations training for PNPM Mandiri Implementers, Medan 11- 12 Oct 2010 The Media Relations Implementer workshop focused on: Ø Knowing how the media works Ø How to shape stories and key messages Ø Interviewing tips and tricks Ø Preparation of PNPM Mandiri implementers for the joint session with the journalists on identifying key messages about PNPM Mandiri. For the workshop in Bali the joint session between PNPM Mandiri Implementers and the journalists resulted in two press conferences and for Medan the joint session resulted in a forum group discussion creating a list of topics about PNPM Mandiri in each province that are news worthy for the journalists. 7 Ø Conducting a pre and post test to gauge the participant’s knowledge of Media Relations before and after the training. OnTrackMedia also conducted a 3-day Journalism workshop in Bali on 27th, 28th and 30th of July in Bali for Middle Indonesia and another workshop in Medan on 12th, 13th and 14th October 2010 for Western Indonesia. The second day (overlapped with the implementer training). The workshop focused on: Ø An ice breaker to get both groups working together Ø Understanding the power of the media Ø The Media’s role in helping to raise public awareness about the PNPM Mandiri and acting as watch-dogs The participant of journalism training to cover PNPM Mandiri Stories for Middle Indonesia, Bali 29 – 31 July 2010 Ø Joint Sessions with the PNPM Mandiri Implementers in finding stories and news angles about PNPM Mandiri projects. Ø Interviewing techniques. Ø Ways to interact with the community on issues they need to know about Ø Assisting and escorting the journalists during their field visit activity Ø Supervising and assisting with the writing of the articles and items for broadcast Ø Conducting a pre and post test to see if the participants knowledge on PNPM Mandiri had grown as a result of the training The introductory session encouraged the participants to log the potential audience reach of their media outlets. Through this exercise they realized that between the total of 42 participants from two workshops, they reached more than six million and a half million people. This exercise also focused the participants’ attention on how powerful the journalists' job is in influencing and educating the public and therefore the 8 responsibility the job brings in providing people with what they want and need. Particularly with PNPM Mandiri – the journalists can help people understand what help is available to them, how they can access it and how they can be a part of the decision making and implementation processes. The workshop helped inspire local journalists to play their part in explaining PNPM and encouraging communities to share ideas and knowledge of PNPM to make it work for them. The workshops were also designed to improve the capacities and skills of the participants. Following theory sessions, the trainers became co-Producers and helped the participants produce their first items for broadcast/publication – a news item for TV and radio and a feature article for newspapers. This ensured the quality of the pieces and gave them hands-on experience of the creative process so empowering them to adopt similar standards when producing articles/productions in the future. Perhaps more important than the immediate coverage gained by this media training initiative, is the long-term skills and knowledge gained by the participants to continually cover PNPM Mandiri stories creatively and regularly; to promote community involvement and commitment; to act a watch dogs to ensure the projects are implemented without corruption or personal gain and to play their vital part in educating and informing the public about issues they want and need to know about as well as the part communities must play in ensuring their PNPM Mandiri project is a success. As the objective of the training was to raise public awareness about PNPM Mandiri, OTMI signed an MoU with participating media committing them to print/ broadcast the items produced. In the case of television and radio, this MoU required the broadcast the news features produced in the training room, 25 times with adlibs repeating key messages and promoting an interactive phone-in programme giving the public access to PNPM Mandiri Implementers to ask questions of their own. The newspaper MoU required them to publish a minimum of two articles on PNPM stories after the training. This system had been used on previous OTMI courses such as Local Journalism Training to cover PNPM Mandiri for Eastern Indonesia in January 2010 which resulted in US $48,230 worth of media coverage. Overall similar OTMI journalism workshops have resulted in almost $4 million dollars worth of free public awareness output in less than 3 years. The workshop also promoted a competition encouraging the participants to show their commitment to their communities by publishing/broadcasting items over after the training to raise awareness of PNPM Mandiri initiatives in their own areas. This competition rewarded those who worked the hardest to provide 9 coverage but also generated much more coverage than the workshop itself. The competition encouraged participants to continue implementing the training they had received both in higher standards of journalism and in assisting their public to learn about PNPM Mandiri. b) Table of Free Air Time Generated The following table shows the airtime provided by the stations as their commitment to assist their communities. Apart from a production contribution fee of 2.5m rupiah (TV) and 1.5m rupiah (radio), all airtime was provided free by the stations. An average cost has been used to illustrate the value of the airtime generated through OTMI's training initiative. Each media outlet was provided with an “OnTrackMedia Indonesia Award for Services to their Community Certificate” in recognition of their commitment. The estimate price for 60 second psa/adlibs for radio and TV stations was based on the average 2010 rate card from local TV and radios in Middle and Western Indonesia 10 11 BROADCAST/PRINT The following table shows the airtime provided by the stations as their commitment to assist their communities. Apart from a small contribution towards broadcast costs, all airtime was provided free by the stations. An average cost has been used to illustrate the value of the training. II. OBJECTIVES (a) Overall objective 1. To involve the implementers and media in educating the public and enhancing transparency and accountability of PNPM Mandiri implementation 2. to build relations between PNPM implementers and media by conducting 2 workshops side-byside in order for the PNPM Mandiri implementers and media to understand each other's role and enhance their capacity to inform, educate and engage the public as well as ensure transparency and accountability of PNPM Mandiri (b) Specific Objective (s) The project’s purposes are: 1. To empower PNPM Mandiri implementers to promote the PNPM Mandiri program and the benefit it creates for the community - through the media. Giving PNPM Mandiri implementers the skills to deliver their key messages to influencer groups and the public. 2. To improve the media's ability to provide information about community empowerment, poverty alleviation programs and development issues. To increase their knowledge of transparency and good governance. Training included identifying stories, creative reporting and the journalists’ role in acting as public watch dogs and mediators in enhancing transparency and accountability. 3. To establish a network and synergy between PNPM Mandiri implementers and journalists to work together to spread information and knowledge about the poverty alleviation program. 4. To educate the public about issues and problems faced by PNPM Mandiri, through an interactive phone in program, public service announcement and Journalism Competition 5. To inspire local journalists to play their part in educating the public about PNPM Mandiri by teaching them about PNPM Mandiri - particularly it’s positioning and principles, its unique mechanism and how it works for the community. 6. To produce and compile training kits and other training materials 7. to design pre & post tests & monitoring and evaluation tools in conjunction with World Bank experts. 8. To organize field trips for journalists to see and understand how PNPM works in communities and to make recordings and interviews for use in their pieces for broadcast/publication. 9. To assist the journalists to produce a news feature about PNPM Mandiri. The news features formed part of the public awareness programming to promote key messages and build an 12 audience for the upcoming interactive phone in program. 10. Produce an immediate public awareness campaign by getting TV and Radio stations to broadcast the news features, psa and a one hour phone in programme with a PNPM Mandiri expert as the guest. To get the newspapers to publish 2 news features on PNPM Mandiri. 11. To provide PNPM training materials to OTMI's Journalist Alumni off over 700 media. All manuals and materials created for the World Bank PNPM program were supplied to the OnTrackers Network of over 700 media outlets. This includes examples of productions and articles produced during the training to inspire and assist other media to cover PNPM effectively through example. III. ACTIVITIES 1. OTMI developed the curriculum and training materials for a journalism course and Implementer media relations course for two training in Bali and in Medan 2. OTMI researched and produced the training manuals, DVD examples and kit for both courses. This ensures the training can be shared with other PNPM Mandiri Implementers and other journalists in the newsroom – so influencing a much wider group than the participants. 3. OTMI researched and identified the 42 media most likely to reach the largest number of PNPM stakeholders in 21 provinces. (see annex1 below for details participant) 4. OTMI drew up and signed an MoU committing the media to full participation in the program – training, output, and the competition aimed at ensuring the public were given access to information about the poverty alleviation scheme. 5. OTMI invited participants and arranged flights, accommodation, training facilities and field trips. 6. OTMI worked with PNPM Mandiri Support Facility to contact and arrange accommodation, flights and a meeting package for total of 61 PNPM Mandiri Implementers. 7. OTMI produced and compiled the training kits and other training The journalist filling out the post and pre test for materials. monitoring and evaluation 8. OTMI designed pre & post tests & monitoring and evaluation tools in conjunction with PNPM 13 Mandiri Support Facility experts. 9. OTMI attended meetings and discussions through emails with World Bank to meet existing and new requirements. 10. OTMI conducted two training course in Bali and Medan for 42 local print and electronic journalists & 61 implementers from 21 Provinces: Jakarta, West Java, Central Java, Yogyakarta, East Java, Banten, Bali, West Kalimantan, Central Kalimantan, South Kalimantan, East Kalimantan, Aceh, North Sumatra, West Sumatra, Bangka Belitung, Riau Island, Riau, Lampung, Jambi, South Sumatra and Bengkulu 11. OTMI coordinated with PNPM to arrange four field trips to two PNPM Mandiri locations in Bali and two in Medan (urban & rural) for journalists to see and understand how PNPM works in communities. OTMI trainers assisted the journalists to produce a news items about PNPM, which were used as part of the public awareness programming broadcast following the training. 12. OTMI created and maintained the Wartawan Peduli PNPM Mandiri Facebook group and mailing list to provide assistance to journalists to continue coverage long-term following the training. 13. OTMI established a competition for the journalists offering substantial prizes to provide them with an incentive to continue commitment to their communities throughout the life of the project and to create an understanding of the importance of PNPM Mandiri stories to their communities. The competition required the participants to submit the most minutes (radio & TV) or the most column millimeters (print) of media output before 22 November for the journalists in Bali and December 6, 2010 for the journalists in Medan. Each entrant to the competition was sent and OnTrackMedia Award for Services To Their Community Certificate. 14. OTMI set up Monitoring and evaluation tools to establish the success of the training and provide PNPM Mandiri Support Facility with feedback and evidence of publication. This involved regular communication with media outlets to ensure they fulfilled their obligations under the MoU to broadcast/publish. Analyzing the results of pre and post test. Gathering evidence of the broadcasts/publication of PNPM items produced in the training. Analyzing the participant feedback forms. Compiling reports. 14 IV. Course Content A.1 Media Relations Training in Bali In Bali The 2-day Implementer workshop was held on 28th and 29th July 2010 at Hotel Santhi in Denpasar, Bali for a total of 36 PNPM Mandiri Implementers. OnTrackMedia Indonesia provided two trainers – Febrina I Siahaan as the lead trainer and Achmad Zihni Rifai as the co trainer. Ontrack also provided one technical director and two training assistants. The Media Relations Training The 36 Implementers were divided into six groups from the start and each had it own flip chart so they could write the key messages resulting from their discussions during the training. On the first day the trainers helped the Implementers to identifying what is news, how the media works and why PNPM Mandiri needs the media and why media needs PNPM Mandiri. The Trainers, with the support from Citra Lestari and Desy Mutialim from PNPM Mandiri Support Facility, also helped the implementers identify key messages that have news value and were to be the topic for the press conferences with the journalists on the second day. On the second day of the training the Implementers had the chance to meet with the journalists for the first time during an ice breaking session. Later on with the help of the trainers, the implementers prepared the materials needed for the press conference. During the two press conference simulations, the implementers had the chance to face the media and practice what they had learnt. DAY ONE 1. Pre-Test – designed to establish a benchmark of knowledge of the participants BEFORE the training. 2. Introductions: Who are we and what are we here for? This included Introductions from the trainers and PNPM Support Facility, Citra I Lestari and Desy Mutialim as well as the participants themselves. 3. The function of the Media. Why PNPM Mandiri needs the media and vice versa. How the media can change public opinion. This session was lead by Febrina I Siahaan and also assisted by Achmad Zihni Rifai as the co trainer. 15 4. How journalists work, identifying the criteria of what is news worthy, media Framing/media Mapping and also understanding news angles from different media. 5. What is News and how to shape the Key Messages. The trainers helped the participants to identify the news value and key message in stories about PNPM projects. The participants also learnt about news values, building relationships with the media and meeting the needs of journalists to help them cover the stories effectively. 6. Press conference preparation. At the end of the day the six groups were formed into two big groups who had to choose the best key messages to be presented at the press conference the next day. DAY TWO 1. Tips and tricks for interviews. The participants learnt how to answer questions and methods of delivering a key message during an interview. This session was conducted by Febrina I Siahaan and Gunawan the Technical Assistant, who put the participants in front of a camera for the first time. 2. Key Messages. The two big groups then choose the best two key messages that resulted from the discussions with trainers and the PNPM Mandiri Team 3. Press Conferences. The trainer assisted the implementers to prepare for the press conference. Two groups brought up two interesting subjects for the press conferences. One group choose one the most successful PNPM Mandiri project where the community successfully built a road and raised extra funds by giving the chance to local people to write a permanent message in the road surface for a donation. Another group choose to ask the media to help find a former PNPM Mandiri worker who police were hunting for embezzling PNPM Money. This was a good example of how to engage the media to ensure funds are not lost through bad practices – but implementers were reminded to stay within deformation laws of Indonesia by stating that the police have identified the person as being a suspect and not that he/she is guilty. They must be careful to honor the Indonesian law, which states that a person is innocent until proven guilty by the courts 4. POST QUIZ. This quiz is designed to ensure that all the participants have learnt the most important messages about media relations. The quiz assists in monitoring and evaluation to show what the participants now know. 5. CERTIFICATE, FEEDBACK AND FAREWELLS. The certificates are an important part of the participants recognizing that they have done a good job. Each participant received a photograph of them receiving their certificates with their trainers as well as a group photograph to maintain a relationship with their group. This encourages them to maintain their relationship with OTMI and their group in the communication tools such as Facebook and Ontrackers. 16 A.2 Media Relations Training in Medan The 2-day Implementer workshop was held on 11th and 12th October 2010 at Hotel Grand Antares in Medan, North Sumatra for a total of 27 PNPM Mandiri Implementers. OnTrackMedia Indonesia provided two trainers – Syafiq Basri Assegaf as the lead trainer and Achmad Zihni Rifai as the co trainer for the workshop. Ontrack also provide one technical director and two training assistants. The 27 Implementers were divided into groups according to 10 province where they come from the start and on the join session they are joint by journalist from the same province as well. On the first day the trainers helped the Implementers to identify what is news, how the media works and why PNPM Mandiri needs the media and why media needs PNPM Mandiri. The Trainers helped the implementers to identify key messages that have news value and that can be shared on the joint session with the journalist on the second day. On the first day the implementers also had sessions on Media Strategy, how to define your needs, purpose and goal, messages, audience, problems, the opportunity to communicate through the media using news, letters to the editor and by becoming sources. The implementers also prepared themselves for tomorrow’s Interview session with the journalists. They learnt how to explain what PNPM Mandiri is; how it works; the role of the public in ensuring the accountability and transparency of the program. With the help from the trainers they also learnt what questions the journalists are likely to ask and how to answer them. At the end of the first day the implementers also had the opportunity to practice live interviews on camera with feedback from the trainers. On the second day the Implementers had the chance to meet with the journalists for the first time during an ice breaking session. The icebreaking session was opened with a speech from Mrs. Gati Gayatri, Direktur Pusat Informasi Kesejahteraan Rakyat – Badan Informasi Publik. 17 The ice breaking session is a fun session where implementers and journalists are divided into 10 groups according to their province and with their creativity and teamwork they built a tower using random items such as straws, cards, balloons, ice sticks etc. The ice breaking session proved to be an exciting way for the journalists and implementers to get to know each other in a fun atmosphere. After the ice breaking the implementers went back to the classroom and with the help of the trainers, learnt how to write a simple statement and practice making their own stories and received feedback one-on-one from the trainers. On the second day they also prepared the materials needed for joint session such as how PNPM Mandiri can be a source of stories, how Implementers could help and why journalists would cover stories on PNPM Mandiri. The journalists and implementers also had joint session on deformation to ensure they understood the legal limitations of what they can say through the media - such a “A person is innocent until proven guilty by the courts”. After the deformation session the implementers and journalists worked together in their provinces – identifying PNPM Mandiri projects in their areas that would make good stories. They had to identify different angles to the stories, who would need to be interviewed as well as what pictures and sounds could be used to make the media output more interesting and informative. The trainers wrote each story and method of coverage on the flip chart – enabling all participants to see how many stories can be created from PNPM Mandiri projects and how powerfully they can be created. The final joint session between the journalists and implementers ensured that the journalists interviewed the implementers from their own area so they had gathered sound bites that could be used to localize the items the journalists would go on to create from their field trips. Mr. Sujana Royat, Deputi Menkokesra Bidang Penanggulangan Kemiskinan Selaku Ketua Tim Pelaksana Pokja Pengendali PNPM Mandiri attended the closing ceremony of the implementer workshop giving a speech about the importance of PNPM Mandiri. He also assisted the trainers in presenting the certificates and prizes for the implementers. 18 B.1 JournalismTraining The training course in Bali was held for 3 days on 29th, 30th and 31thJuly 2010 at Hotel Santhi Denpasar at Patih Jelantik No. 1 with a total of 22 participants. OnTrackMedia Indonesia provided four trainers – one International and 3 Indonesian – providing expertise in newspaper, radio, television and technical as well as a translator and a training assistant. On the first day the journalists had the opportunity to meet with the Implementers during an ice breaking session. They were split into mixed groups featuring all the implementers and journalists from each province. Each group had to make the tallest tower from random things such as cards, balloons, straws, plastic cups etc. This was a fun activity and a good way to show them how to work together. The second joint session was the press conferences where Implementers had an opportunity to present their key messages to the media and practice what they have learnt during the training and the training. The journalists asked the questions and learnt more about PNPM Mandiri projects and how they work. Apart from the joint sessions, the journalists also had theory sessions on the importance of meeting the needs of their audiences/readers, maintaining loyal audiences by showing their commitment to their communities, acting as watchdogs and monitors of public projects and their duty as journalists to be guardians of their communities. The final session of the day allowed participants to speak directly with their trainers – television, radio and newspaper – so they could plan their story to be conducted during the following day’s field trip. On the second day the media went on a field trip to two locations providing examples of PNPM Mandiri projects in action. The first team went to a PNPM Mandiri rural area in Sukawati, Gianyar where a market had been built to provide trade and income to help boost the local economy. The second team went to visit a PNPM Mandiri urban area in Segara Asih, Serangan, where a “keramba budidaya ikan” has been built to improve the fisherman economical conditions on the Serangan Island. During the visits the journalists conducted interviews, recorded sound and pictures alongside their OTMI trainers to gather the materials they needed to produce their pieces for publication/broadcast. With guidance, they were able to design and produce their pieces. 19 DAY ONE 1. Ice breaking – designed to introduce the journalist to Implementers in a fun and interactive games. 2. Pre-Test – designed to establish a benchmark of knowledge of the participants BEFORE the training. 3. Introductions: Who are we and what are we here for? This included conducting a mini poll to establish how many people this group of journalists could reach – over 4.5 million. The session focused on helping journalists to recognize the power they have and the responsibilities that come with it. The participants learnt the goals of the workshop and how coverage of stories such as PNPM Mandiri, helps to educate and inform their readers/audiences about issues that affect their lives and futures. 4. Role of the Media. This session and chapter in the manual assists the media in understanding that public awareness cannot be achieved by a single article or broadcast. The public needs to be REPEATEDLY reminded of messages if they are to ABSORB the information and TAKE THE ACTION required. The media has a vital role to play in teaching the public what they want and need to know. Apart from news coverage, newspapers and broadcasters have other methods of communicating this crucial information. a)News b)Features and documentaries c) Public service announcements (psa’s) d)Interactive programmes and articles e)Press Conference 5. What is PNPM? This session was conducted by the Citra Lestari of PNPM Support Facility who gave a general understanding of PNPM, how it works and what its advantages are. 6. The Imporntance of media participation. The training was also attended by Mrs. Gati Gayatri, The chief of Information for The People Welfare Ministry, who is the coordinator of communication of PNPM Mandiri. Mrs. Gati stressed the importance of media participation in making sure the PNPM Mandiri program is accountable and transparent. 7. What is News? The trainers helped the participants to identify the news value in stories about PNPM projects. 8. Interviewing Techniques. The participants were shown how to research, plan and conduct interviews so they are as effective as possible. The manual goes into detail about types of interviews as well as the “do’s and dont’s” and “tips and tricks” to get the best from interviewees. In the training session a special video was shown which incorporates all these key points in a humorous way. a) In-Depth Research and story preparations. OTMI Trainers helped the journalists to identify 20 background data and basic information about PNPM; where should they go to look for that information; to identify the stakeholders related to PNPM project and how to treat to the information gathered from them. This session included a detailed breakdown of the PNPM website and how it could be used by journalists to localize their stories which were conducted by Citra Lestari of PNPM Support Facility as an expert in how the website can assist journalists. b) How to order information in a new story. This session equipped journalists to use the inverted pyramid style of ordering information by prioritizing information from the most vital down to basic information. c) Vox Pops. Participants learnt the importance of including the voice of the people in programmes. The public like to hear the opinions of ordinary people, not just the experts. Vox pops help reflect the hopes and concerns of the public and are a crucial element in the news. d) Joint session with the Implementers: 2 Press conferences were staged to give the opportunity for the journalist to interact with the implementers and ask questions regarding the subjects. e) Wish List. This session briefed the journalists on their assignment for the following day and focused their attention on establishing what they needed to get on their field trip to make exciting TV, radio and newspaper pieces. After a general session on establishing a “Wish List” of what they could gather – human examples, vox pops, officials, experts etc. the participants were split into 3 groups – newspaper, TV and radio – so they could have detailed discussions with their specific trainers. f) How to develop in-depth stories using human examples: Journalists learnt how human examples are a good way to start a story and to humanize it. Through human examples, journalists attract the sympathy and understanding of the readers/audience as they will look at the story from their own perspective rather than a piece that is loaded with data and statistics. DAY TWO v Field Visit – The participants and trainers were divided into two teams. The first team included the 3 TV journalists and six of the newspaper journalists who went to PNPM Mandiri rural project in Pasar Sukawati, Gianyar. They were assisted by the TV trainer Imelda Salajan and Febrina I Siahaan the newspaper trainer, Gunawan as Technical Trainer/cameraman, Citra I Lestari from PNPM Support Facility. As TV is the most complicated of the 3 media (requiring filmed interviews and pictures to illustrate 21 script) it was important to use the OTMI expert cameraman as a joint resource as the budget could not allow for 3 cameramen and producers. As the 3 TV stations were from different coverage areas – Balikpapan, Bali and Jogja it was possible to use the same footage and interviews to illustrate the stories as their pieces would not be seen by rival stations. The participants were given the chance to practice their skills by leading different interviews – but the final pieces were scripted and edited according to the needs of their own audiences. The newspaper journalists were guided by Febrina I Siahaan the newspaper trainer to fulfill their “Wish List” and had time to conduct personal interviews with the sources. The story was about a market that was built with PNPM Mandiri funds. Some stalls were bought very cheaply by poor people from the area for a 25 year period. Other stalls were hired on a yearly contract by outside traders at a much hirer rate. These rentals ensured the maintenance and management of the market would make the market self-sustaining. The second team comprised of 6 radio and 6 newspaper journalists who went to Serangan Island to cover the PNPM Mandiri stories for rural area. The visit was assisted by Desy Mutialim from PNPM Mandiri, Ronny Hengst the OTMI Radio Trainer and Ahmad Zihni Rifai the OTMI Newspaper Trainer. In the designated area, all participants were given the chance to do in-depth interviews and practice what they’d learnt in the first day of the course. A local Bali TV cameraman was also sent with this team to document the training. The journalists covered a success story about the fishermen in BKM Segara Asih, Serangan Island who build “Keramba budidaya ikan” with PNPM Money. The project also empower women in the village to create stalls selling grilled fish around Pura Sakenan. This project has improved the life of people in BKM Segara Asih. OTMI would like to especially mention Mr. Sentot Surya Satria (The Task Team Leader PNPM Communication), Citra Lestari, Desy Mutialim, Iroh Rohayati Fatah and Ikhwan Maulana and all other PNPM Team for all their support and help particularly in organizing the field trips. These were an invaluable part of the training and provided great insight into the PNPM Mandiri project. Their knowledge 22 and assistance contributed greatly to the success of the workshop. The field trip was also enhanced by the enthusiasm of the PNPM Mandiri staff themselves who went to great lengths to make us all feel welcome and provide us with the interviewees and pictures needed. DAY THREE ü Articles and Productions: On Day 3 OTMI staff were no longer trainers – but Co-Producers and Editors. They were there to assist the participants to write their articles and make their pieces. Each journalist wrote their own article/script asking for advice and help when needed. The item was then taken to their trainer, who helped re-write and develop the article/script until it was made into a quality item. The TV and Radio trainers assisted the participants to record and edit their pieces creatively while the newspaper trainers compiled the articles with photographs into an OnTrackMedia mini newspaper on PNPM Mandiri. This detailed hands-on practical experience is an OTMI specialty and is the most valuable in putting all the theory into practice. Having worked with the participants from the beginning to the end of their pieces, the OTMI trainers gave the journalists new ideas on ways to make their pieces exciting, informative and educational. Using many of the BBC styles of broadcasting, participants learnt about writing to pictures and using sound effectively to grab the audiences’ attention. All participants learnt how human examples take the story to the heart of the matter and make it relevant to their audiences. The newspaper journalists recognized how to order their material in a way that made their articles grab their readers attention with the first line and hold their attention as they revealed the most important information at the beginning through to the details below. From participant comments – OTMI's training was a major insight into their role both as providing their readers/audiences with information that they wanted and needed to know as well as creative ways of making that information easy to understand and interesting to read/listen to or watch. ü Show Time: This was the chance for all participants to view each other's work. The session was presented in an exciting way to give everyone a pat on the back for their hard work – but more importantly for them to see the different ways that PNPM Mandiri stories can be presented. It also illustrated how to localize a story to make it relevant to the audience. For example, although the TV pieces had to use many of the same shots and interviews – the two TV participants from outside Bali chose to angle their stories on 23 the PNPM Mandiri budgets allocated to their respective areas in Kalimantan and Yogyakarta for 2010. The TV pieces were humanized, relevant and powerful pieces of television illustrating how PNPM Mandiri could be utilized effectively if the community plays its part. ü POST QUIZ. The quiz was designed to ensure that all the participants had learnt the most important messages about PNPM Mandiri. Although fun – it tests the participant about the information they should know about PNPM Mandiri. The quiz also assists in monitoring and evaluation . ü CERTIFICATE, FEEDBACK AND FAREWELLS. The certificates are an important part of the participants recognizing that they have done a good job as well as providing them with something to put on their office wall to remind them that they should continue doing PNPM Mandiri stories. Each participant can download their photographs from the Facebook Club of themselves receiving their certificates with their trainers as well as a group photograph to maintain a relationship with their group. OTMI encourages them to stay in touch through tools such as Facebook Wartawan Peduli PNPM Mandiri group and Ontrackers Mailing list. ü OTMI also encourages them to continue following OTMI activities to learn about other subjects that will assist their communities such as bird flu and environmental issues. This OTMI alumni is assisting PNPM Mandiri because it means all 700 plus OTMI's previous participants will also receive and be encouraged to cover stories about PNPM Mandiri as well as the subjects they learnt about through OTMI. B.1 Journalism Training in Medan The journalism training workshop in Medan was held for 3 days on 12th, 13th & 14th October 2010 at Hotel Grand Antares Medan, Jl. Sisingamangaraja No.273, Medan with a total of 20 participants. OnTrackMedia Indonesia provided four trainers – one International and 3 Indonesian – providing expertise in newspaper, radio, television and technical as well as a translator one training assistant. 24 On the first day the journalists had the opportunity to meet with the Implementers during an ice breaking session. They were split into 10 groups featuring all the implementers and journalists from each province. Each group had to make the tallest tower from random things such as cards, balloons, straws, plastic cups etc. This was a fun activity and a good way to show them how to work together. After ice breaking, the journalist went into their classroom and started a session on the role of the media as educators and watch dogs. They also learnt why PNPM Mandiri is important for their communities so why they should cover the story. Citra, I Lestari from PNPM Support Facility presented a session on what PNPM Mandiri is; how it works; What people can do for themselves and finding PNPM stories including through the PNPM website. The journalists also had a session on interviewing techniques and using Vox Pops to include the voice of the people in reports. They also learnt interviewing techniques including watching the training film “Harta Karun” . The journalists then joined the Implementers for the Deformation session lead by Achmad Zihni Rifai This illustrated the legal restrictions placed on journalists such as Libel. The second joint session was when the journalists and implementers from the same province grouped together and had an opportunity to sit and work together to identify stories in their own areas about PNPM Mandiri. The implementers shared a list of PNPM Mandiri projects in their areas with the journalists so they could identify a story, the news angles they could use, the sources they could interview, the photographs & TV pictures they would need and sounds for radio journalist. The trainers gave feedback to ensure a list of quality stories and methods of coverage were discussed with both groups helping them recognize how many stories are available to help them keep the stories in the media and so educate their communities about PNPM Mandiri. The last joint session was when the journalists interviewed the implementers from their own areas so they had a sound bites to localize their stories. The journalists then discussed the field trips they were to go on the next day so they could draw up a wish list of the essential ingredients they would need in preparation for the media visit. 25 Before the field visit on the second day the journalist also had the chance to interview Mr. Sujana Royat, Deputi Menkokesra Bidang Penanggulangan Kemiskinan Selaku Ketua Tim Pelaksana Pokja Pengendali PNPM Mandiri. Mr. Sujana Royat stressed the role of the media as educators and watch dogs of their communities so they can learn about the importance of the PNPM Mandiri programs in their areas. The journalist were also given an opportunity to ask questions to Mr. Sujana Royat after his presentation and also had the opportunity to interviewed him after his speech. After a briefing session the media went on a field trip to two locations providing examples of PNPM Mandiri projects in action. The first team went to a PNPM Mandiri rural area in Karang Berombak, Medan where a public washing and toilet facility was built on land owned by a 70 year old women who donated it to the community. The journalists also saw a bridge which was built built to connect the community with the local school. The bridge was built with PNPM Mandiri money but using labour given by the people themselves. The community chose the project to make it easier for children to get to school and to make it safe – after a young girl nearly drowned about falling through the old bridge. The journalists also visited a cricket farm built with the assistance of a micro finance loan from PNPM Mandiri. The old man managed to expand his business from 5 boxes of crickets to 50 boxes – generating enough income to support his family and pay back his loan The second team went to visit a PNPM Mandiri urban area in Pantai Cermin, Kabupaten Sedang Bedagai, South Sumatra where several micro finance projects had been to support small businesses. There was also a community clean water project to improve the health and facilities of the community. During the visits the journalists conducted interviews, recorded sound and pictures alongside their OTMI trainers to gather the materials they needed to produce their pieces for publication/broadcast. With guidance, they were able to design and produce their pieces. 26 V. KIT CONTENT 1/ Manual for the journalist which provides a permanent training tool for current and future journalists to make creative and interactive programming and articles that meet the wants and needs of the people. 2/ Media Relations manual for the PNPM Mandiri Implementers, which focused on information about how to communicate with the media 3/ Info Kit and CD for the journalists on what is PNPM Mandiri 4/ DVD on tips and trick how to do an interview session with the journalist. 5/Other items such as: bags, notebooks, pens and brochures on PNPM Mandiri VI. TRAINING PREPARATION AND MODULE DEVELOPMENT Training equipment: ü Module I “Pelatihan Wartawan untuk Peliputan Program Pemberdayaan Masyarakat” is a tailored-made module to meet the needs of journalists and presenters in making features. The manual contents consists of: Chapter I : Introduction Chapter II : To raise public awareness Chapter III : Wish List Chapter IV : Interview Chapter V : Writing news stories Chapter VI : How to make Instant Features Chapter VII : Interactive Programs Chapter VIII : Stand Ups Chapter IX : The Importance of promoting Programs Chapter IX : Quiz Chapter XI : Sources Of Information Chapter XII : Press Conferences Chapter XIII : Ethics of Journalism 27 ü Module II “Strategi Berkomunikasi dengan Media untuk Pelaku PNPM Mandiri” is a tailored-made module to meet the needs of PNPM Mandiri Implementers on media relations’ skill. The manual contents consists of: Chapter I : Introduction Chapter II : Why do you need the media? Chapter III : Basic knowledge of Media Relations and Shaping Messages Chapter IV : Printed Media and Electronic Media Chapter V : How to write Press Release Chapter VI : Press Conference Chapter VII : Interviews Chapter VIII : Press Briefings(Speech/Presentation) Chapter IX : Gesture/Body Language in front of camera Chapter X : Laws and Ethics Equipment needed for the training. 1. Microphone 2. Recorders 3. Training essentials such as flip charts and stationery 4. Kit bags 5. PNPM Mandiri Info Kit & Bakti Info kit 6. DVDs/cassettes 7. Video Camera 8. 5 edit suites/lap tops (radio/TV) 9. DVD player 10. DVD recorder 11. In focus Projector 12. Multimedia Speakers 13. Participant feedback forms 14. Module Duplication 15. Certificates 28 VII. PRE AND POST TEST A.1 Pre and Post Test for Journalists from the Bali Training The Pre & Post test was designed to establish whether the participants on the course had actually learnt the key messages. The results of the pre-test were compared with the results of the post-test to find out how well the training educated the journalists. The 10 questions tested their knowledge of the most important information that the public and journalists should know. In Bali, the result of the post test was outstanding. 12 journalists had perfect scores 10/10, 9 got 9/10 and only 1 got 8/10. This proved that all participants went away with significant knowledge about PNPM Mandiri and as the graph below shows – 100% improved considerably over the results of their pre test (see blue pre test and red post test). (SEE ANNEX 2 FOR PRE & POST TEST QUESTIONS A.2 Pre and Post Test for the Implementers from the Bali Training The Pre & Post test was designed to establish whether the participants on the course had actually learnt the key messages of the two days course. The results showed that all the implementers increased their knowledge on the media relations with nobody getting less than 7/10. Two people got 9/10, 8 got 8/10 and the rest scored 7/10. 29 B.1 Pre and Post Test for Journalist in Medan In Medan the results of the post test was outstanding. 7 journalists had perfect scores 10/10, 7 got 9/10, 3 got 8/10 and only 2 got 7/10. This proved that all participants went away with significant knowledge about PNPM Mandiri and as the graph below shows – 100% improved considerably over the results of their pre test (see blue pre test and red post test). VIII. FEEDBACK RESULTS B.2 Pre and Post Test for Implementers in Medan In Medan the pre & post test showed that all the implementers increased their knowledge on the media relations with nobody getting less than 7/10. A total of 13 people got perfect scores, five people got 9/10, 4 got 8/10 and the rest scored 7/10. 30 VIII. Feedback A.1 Implementers Feedback from Bali Training The Implementers were also given feedback forms to fill in at the end of the training to help gauge their perceptions of the course and whether they have any suggestions on how it could be improved. OTMI received high scores in all areas showing great effectiveness in the training, materials and practical exercises. Statistic from Participants feedback forms (Implementers) Scale: (1) strongly disagree up to (7) strongly agree Questions 1 2 3 4 5 6 0 0 0 2 1 2 0 0 0 0 2 4 3 Do you think there is the need to receive more balanced coverage about your program in your local media How effective was this program in identifying ways to increase coverage for PNPM program? Do you think the module and the dvd is useful? 0 0 0 1 2 3 4 Do you think this training has met your expectation? 0 0 0 0 2 4 5 Do you enjoy the discussion session during the training? 0 6 After the training, are you going to apply the knowlede you got so PNPM Program will be more heard in the media? 7 No 1 2 % positive response (6 and 7) 92% 31 0 0 0 2 3 4 86% 27 94% 30 92% 30 94% 30 0 0 0 0 5 100% 31 31 7 8 9 10 11 12 Are you interested in working with OnTrackMedia in the future? 0 0 0 1 1 2 Do you think that by bringing journalist and PNPM Implementers in the same workshop help create relationship between PNPM and media? Is this training has given you ideas about how to get media coverage about your PNPM Program? Do you think the session of why PNPM need media and media need PNPM useful? Do you think that session on "Media Strategy" is useful? 0 0 0 0 0 3 0 0 0 1 1 2 32 15 16 17 18 94% 32 0 0 0 1 1 2 0 0 0 0 3 0 Do you think the session on "Facing the media" and preparing for interview is useful? Do you think the interview tips and interview practice is useful? 0 0 1 1 0 1 0 0 0 2 0 2 Do you think the video showing on interview technique is useful? 0 0 0 1 2 2 Do you think the session on preparing for press conference is useful? Do you think the press conference simulation is useful? 0 0 0 0 0 3 Do you think that you have make useful media contacts that will be beneficial for you to get media coverage on your program in the future Please give critics and and suggestion for the following trainers: Febrina M.I Siahaan Ahmad Zihni Rifai 0 0 0 3 3 0 0 0 0 1 2 0 94% 32 92% 33 94% 33 94% 32 92% 31 100% 33 0 0 0 0 0 3 100% 33 83% 30 92% 33 0 0 0 2 3 0 86% 31 19 Welda Purba 0 0 0 2 1 0 92% 33 20 Mira Kartawijaya 0 0 21 Gunawan 22 100% 33 13 14 94% 0 89% 0 2 2 1 31 0 2 1 2 31 0 92% 32 Feedback Result of Media Relations Training for PNPM Mandiri Implementers 100% 90% 80% 70% 60% Total Score 50% 40% 30% 20% 10% 0% % positive response (4 and 5) 1 3 5 7 9 11 13 15 17 19 21 Questions The Feedback results from the Bali Training show that the participants were very satisfied with the method and content of the training. 100% of the participants felt the training felt has created a relationship between the implementers and the media and will be useful for the implementers in the future to have these media contacts. 100% of the participants believed that the session on preparing a press conference with trainers was very effective. 100% of the participants also said the press conference simulation was very useful because it gave them an opportunity to have practice on what is it like to be interviewed by the media 100% said they will apply the knowledge they got in the training; 94% felt that the discussion session with the trainers was very effective and enjoyable for them, 94% found that session on facing the media was valuable and very helpful in understanding more about how the media works They felt the session on the tips and tricks for interviewing was very useful and they enjoyed the practice of facing a camera. They also benefited from the discussion with the trainers on how to define key messages. The general comments given by the implementers was that they were very satisfied and would like to be invited again for another training because the knowledge they gained was very useful to them. A.2 Journalist Feedback from Bali Training The Journalist were also given feedback forms to fill in at the end of the training to help gauge their perceptions of the course and whether they have any suggestions on how it could be improved. OTMI received high scores in all areas showing great effectiveness in the training, materials and practical exercises. 33 Statistic from Participants feedback forms ( Journalist) Scale: (1) strongly disagree up to (7) strongly agree No Questions 1 2 3 4 5 6 Do you feel your audience/readers need public awareness regarding PNPM Mandiri? 0 0 0 0 0 0 1 0 0 0 0 3 0 2 How effective was this program in helping to identify aspects of PNPM Mandiri? 0 0 0 1 2 0 4 Do you think that the module that gives information on making news feature is effective? Did the training give yourself confidence and ability to produce article/feature or interactive program effectively? 0 0 0 1 0 0 5 Is the field trip helped you in understanding more on PNPM Mandiri? 3 7 22 % positive response (6 and 7) 100% 18 82% 18 82% 21 0 0 0 0 1 0 95% 21 95% 18 0 0 0 2 2 0 6 Is the training given meet your expectations? 7 Do you feel comfortable in joining the discussion session during the whole training? 82% 21 0 0 0 0 1 0 95% 18 0 0 0 3 1 0 8 82% Do you think the training kit is useful? 21 0 0 0 0 1 0 9 Do you think after the training your media will be interested in producing more news features and interactive dialogue on PNPM Mandiri 0 0 0 1 0 0 10 Are you interested in working with Ontrack Media Indonesia in the future? 95% 20 91% 22 12 Do you think you have made some good contacts at the workshop to help you help the media to provide more balanced coverage in the future? Do you think this training helped you in making program in order to increase the knowledge of your audience? 13 Is the session on making piece/feature in the training is effective? 11 0 0 0 0 0 0 100% 22 0 0 0 0 0 0 100% 21 0 0 0 0 1 0 95% 34 14 Do you think the presentation from PNPM Mandiri Team and press conference simulation was useful? 22 0 0 0 0 0 0 100% 22 0 0 0 0 0 0 15 100% How helpful The Trainer: Imelda Salajan 20 0 0 0 0 2 0 16 91% Ronny Hengst 22 0 0 0 0 2 0 17 100% Zihni Rifai 22 0 0 0 0 0 0 18 100% Welda Purba 20 0 0 0 0 2 0 19 91% Gunawan Feedback Result of Journalism Training, Bali 2010 100% 80% 60% Total Score 40% % positive response (6 and 7) 20% 0% 1 3 5 7 9 11 13 15 17 19 Questions The Feedback from Bali showed that the participants were satisfied with the method and content of the training. 100% felt that the the training was useful and they believed that their audiences really needed to know more about PNPM Mandiri. 100% felt that the training gave them good contacts especially PNPM Mandiri Implementers from their own area. 100% participant felt that the training gave them confidence and the ability to produce articles/features or interactive programs. 100% felt the the presentation from PNPM Mandiri team and the press conference simulation was very useful for them. 95% of the participants believed 35 that the session on making piece/feature in the training was effective. 95% found that the field trip was valuable and very helpful in understanding more about what PNPM Mandiri and 95% felt comfortable joining the discussion session. 91% said they would like to work with OnTrackMedia again. The comments given by the participants said that the field trip was very useful for them to learn about PNPM Mandiri, and helped them understand how the system helps the poor, giving them access to interviewees for their items and especially the guidance and support of OTMI journalism experts to develop their creative journalism skills. The majority of participants said that the module provided knowledge on journalism and PNPM Mandiri which will be useful for them when they return to their offices. They also would like to share the module with their colleagues. B.1 Implementers Feedback from Medan Training Statistics from Participants feedback forms ( Implementers) Scale: (1) strongly disagree up to (7) strongly agree % positive No Questions 1 2 3 4 5 6 7 response (5, 6 & 7) 1 Do you think there is need for more media coverage of PNPM Mandiri? 0 0 0 0 0 4 18 100% 2 How effective was this program in identifying ways to increase coverage for PNPM Program? 0 0 0 0 5 8 9 100% 0 0 0 0 6 9 7 100% 4 Did you think the discussion session on session ways to communicate with the media was effective? 0 0 0 0 7 9 6 100% 5 Do you think the interviewing tips and trick session was useful? 0 0 0 0 1 12 9 100% 3 Did you think the session on how the media works was useful? 36 6 Do you think that the interviewing movie in plagiarist film was useful 0 0 0 0 3 10 9 100% 7 Do you think this training helped you define your key message? 0 0 0 0 2 9 11 100% 8 Do you think the interview practice in front of the camera was useful? 0 0 0 0 0 8 14 100% 0 0 0 2 3 5 14 100% 9 Do you think the ice breaking session with the journalist was useful? 10 Did you think the writing practice session was useful? 0 0 0 0 2 8 12 100% 11 Do you think the deformation/liabel session is useful? 0 0 0 0 4 12 5 95,4% 12 Was the joint session with the journalist on identifying stories was useful? 0 0 0 0 3 8 11 100% 0 0 0 2 1 9 8 86,4% 0 0 0 0 2 11 9 100% 0 0 0 0 1 7 14 100% 16 Has the training given you ideas about how to gain media coverage about your PNPM Mandiri program? 0 0 0 0 3 8 11 100% 17 Did you feel comfortable joining the discussion session during the training 0 0 0 1 4 10 7 95,5% 13 14 15 Did you feel confident when the journalist interviewed you? Did the training help you understand what was the journalist need? Do you think that by bringing journalist and PNPM Implementers in the same workshop help create relationship between PNPM and media? 37 Do you think the training kit was useful 0 0 0 0 1 11 10 100% 0 0 0 0 2 11 9 100% 0 0 0 0 2 10 11 100% 21 Please give critics and and suggestion for the following trainers: Imelda Salajan 0 0 0 0 2 10 10 100% 22 Syafiq Bassri Assegaf 0 0 0 0 1 6 15 100% 23 Achmad Zihni Rifai 0 0 0 0 0 10 12 100% 24 Gunawan 0 0 0 1 3 8 10 100% 25 Imelda Theresia 0 0 0 0 1 9 12 100% 18 Do you think that the manual is useful? 19 Do you think the training has met your expectations 20 Feedback Result of Media Relations Training, Medan 2010 Total Score 100 80 60 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20a 20b 20c 20d 20e Questions % Positive Responses (score 5-7) The graph below shows the participants gave positive responses with many sections receiving 100% and none below 80%. 100% of the implementers felt there was a need for more media coverage on PNPM Mandiri and felt the training helped them to identify ways to increase coverage of PNPM Mandiri as well as understanding how the media works and ways to communicate with the media. 38 The implementers also gave 100% positive responses about the usefulness of the sessions on interviewing tips and tricks and the interviewing techniques training video as well as the effectiveness of the training in helping them to shape key messages. 100% also found the interview practice in front of camera, ice breaking session with the journalists and writing exercises effective. The implementers also scored 100% on the joint session with journalists where they designed a list of topics learnt how implementers can meet the journalists' needs. 100% also felt the training created an opportunity for journalists and implementers to create a relationship and they will continue this relationship even after the training has finished. All the participants were pleased with the standard of trainers, facilitators, manuals and the training kits. The general comments that the implementers wrote on their feedback forms included how they would like this training to be a regular workshop and not just once and also to have longer courses. B.1 Journalist Feedback from Medan Training Statistic from Participants feedback forms ( Journalist) Scale: (1) strongly disagree up to (7) strongly agree % positive response No Questions 1 2 3 4 5 6 7 (6 and 7) 0 0 0 0 6 3 11 100% 0 0 0 0 5 11 4 100% How effective was this program in helping you to understand PNPM Mandiri? 0 0 0 3 5 9 4 85% Did the training help you identify ways to cover PNPM Mandiri stories more creatively? 0 0 0 2 5 8 5 90% Did the workshop empower you to educate your communities about how they can play their part in making the PNPM Mandiri scheme effective? 0 0 0 1 4 11 4 95% Did the PNPM website session help you identify how to find more PNPM Mandiri stories 0 0 0 4 5 5 6 80% Do you feel your audience/readers need public awareness regarding PNPM Mandiri? 1 Do you think the workshop helped you understand better the role of journalist as educators and watch dog? 2 3 4 5 6 39 Do you think the presentation from PNPM Mandiri team was useful? 0 0 0 1 6 7 6 95% Did you think the interviewing technique session was useful? 0 0 0 1 4 7 8 95% 0 0 0 1 3 5 11 95% 0 0 0 2 2 7 9 90% 0 0 0 2 7 6 5 90% Did you think the joint session in identifying PNPM Mandiri stories was useful? 0 0 0 2 4 8 6 100% Did you think conducting the interviewing with the PNPM Mandiri Implementers was useful? 0 0 1 1 4 6 8 85% Did you think that the training side by side with the implementers will help you to cover PNPM Mandiri stories more effectively? 0 0 0 0 2 7 11 100% Did you think you have made some good PNPM Mandiri contacts at the workshop? 0 0 0 0 5 6 9 100% Do you think “Making wish list” session was useful in preparing for a story? 0 0 1 2 5 8 4 85% Did the media visit help you understanding more about PNPM Mandiri? 0 0 0 2 2 8 8 90% Did the media visit help you produce a good story about PNPM Mandiri? 0 0 1 0 3 10 6 95% 0 0 1 3 2 9 5 80% 0 0 0 1 3 8 8 95% 7 8 Did you think the film on interviewing was useful? 9 Did you think the ice breaking session was useful? 10 Do you think the deformation/libel was useful? 11 12 13 14 15 16 17 18 Did the training meet your expectations? 19 Did you feel comfortable joining discussion sessions? 20 40 Did you think the training kit is useful? 0 0 0 2 8 6 4 90% Did you think after the training your media will producing more news about PNPM Mandiri 0 0 2 1 3 10 4 85% Are you interested in working with Ontrack media Indonesia in the future? 0 0 0 0 4 7 9 100% 0 0 0 0 4 12 4 100% 0 0 0 0 1 8 11 100% 0 0 0 1 3 11 5 95% 0 0 0 2 2 8 8 90% 0 0 0 3 3 8 6 85% 0 0 0 0 1 9 10 100% 21 22 23 How helpful was the trainer: Imelda Salajan 24 Zihni Rifai 25 Syafiq Basri 26 Ronny Hengst 27 Gunawan 28 Welda Purba 29 Feedback Result of Journalism Training, Medan 2010 Total Score 100 80 60 40 20 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24a 24b 24c 24d 24e 24f Questions % Positive Reponses (score5-7) 100% of the participants felt that the the training was useful and they believed that their audience/readers really needed to know more about PNPM Mandiri. The journalists also scored 100% for how this training had helped them understand the role of journalists as educators and watchdogs; how the joint session with the implementers helped identify stories about PNPM Mandiri was effective and how useful it was 41 to hold side by side training workshops in order to cover PNPM Mandiri stories more effectively. The journalists gave 100% positive response to how the training has created good contacts with PNPM Mandiri implementers that will be useful for them in covering stories for the long term. 90% found that the field trip was valuable and very helpful in understanding more about what PNPM Mandiri and 95% felt comfortable joining the discussion session. The journalists also gave positive responses with scores from 90 – 100% on the overall training, manual, training kit, trainers and training assistants. 100% of the journalists said that they would like to attend more workshops like this and the opportunity to work with Ontrack Media again. The general comments given by the participants said that the field trip was very useful for them to learn about PNPM Mandiri, and helped them understand how the system helps the poor, giving them access to interviewees for their items and especially the guidance and support of OTMI journalism experts to develop their creative journalism skills.The majority of participants said that the module provided knowledge on journalism and PNPM Mandiri which will be useful for them when they return to their offices. They also would like to share the module with their colleagues. 42 IX. POST TRAINING RESULT a) Details of pieces broadcast/printed after the Journalism Training in Bali Remarks : 1’ (1 minute) ; 1’’ (1 seconds) TV Stations No 1 Name of Station Tv Beruang Specification Feature/news Promo Interactive Program Period 2-16 August 2010 2-16 August 2010 2-16 August 2010 Duration 173” 30” & 60” 45 Total Broadcast 10 32 2 2 Bali TV Feature/News Promo 19 October 2010 22 – 26 November 2010 5’ 60” 3 25 Talkshow 29 November 2010 60’ 1 Duration Total Broadcast 3 36 1 Radio Stations No Name of Station Specification Period 1. Radio RRI Pontianak 1 – 8 August 2010 4-8 August 2010 9 August 2010 5’ 60” 60’ 2. Radio Sonora Surabaya 4-7 August 2010 9-11 August 2010 August 2010 5’ 60” 60’ 11 10 1 3. Radio Mara Ghita Feature PSA & Promo Interactive Program Feature Promo Interactive Program Feature Promo 23 August 2010 15 – 23 August 2010 5’ 60” 2 25 Interactive Program Feature Promo Interactive Program 23 August 2010 60’ 1 25&29 August 2010 23-25 August 2010 25 August 2010 6’ 60” 60’ 14 25 1 4. Radio Idola 43 5. Radio Polaris FM Feature Promo Interactive Program 1 – 19 October 2010 1 – 19 October 2010 19 October 2010 5’ 6 60” 25 60’ 1 List of Articles Printed No Media 1. Pikiran Rakyat 2. 3. Kabar Banten Radar Sampit Journalist Name Dedy Suhaeri Rapih Herdiansyah Syamsudin Title Bantuan Rp 27 Miliar Dialokasikan Bagi 121 Desa: Cililin dan Rongga Mendapat Bagian Paling Besar PNPM Seharusnya Fokus Pemberdayaan Ekonomi 1 page “Laporan Khusus”: 1. Insipirasi PNPM:Ketika Perak Tak Lagi Berkilau 2. Optimisme Wayan Suratni 4 Desa Dapat PNPM Pariwisata Anggaran Kemiskinan Naik: PNPM Mandiri Mendapat Proporsi Terbesar Published Date 03/08/2010 16/08/2010 19/08/2010 07/08/2010 13/11/2010 1 page “Laporan Khusus”: 1. Bangkit Bersama Boneka Batik 2. Tuhan Memanggilnya Lebih Dulu 15/11/2010 Laporan dari Pelatihan Wartawan di Bali, Bagian 1:Ilmu Jurnalistik hingga PNPM Laporan dari Pelatihan Wartawan di Bali, Bagian 2: PNPM tak Boleh Diintervensi Laporan dari Pelatihan Wartawan di Bali, Bagian 3: PNPM Tingkatkan Perekonomian Laporan dari Pelatihan Wartawan di Bali, Bagian 4:PNPM, Selamatkan Nelayan Laporan dari Pelatihan Wartawan di Bali, Bagian 5: Berhadapan dengan Pelaku PNPM Menengok kehidupan Nelayan di Desa Serangan, Denpasar Selatan (1): Kelola karamba, Tak Ada lagi Musim Paceklik Melongok Kehidupan Nelayan di Desa Serangan, Denpasar Selatan (2) Hasil Keramba Lebih Jelas, Mulau Jarang Melaut 03/08/2010 04/08/2010 05/08/2010 06/08/2010 07/08/2010 03/08/2010 04/08/2010 44 4. KBRI Antara Kalimantan Selatan Abdul Hakim Muhiddin Pulau Serangan Potensi Kawasan “Keramba Wisata” Bali 25/08/2010 5 Media Kalimantan Fahriza Dana Bangun Desa Rp 114M 15/11/2010 6 Indo Pos Cholis Faizi Tiga Negara Contoh PNPM Mandiri Toleransi Nol Korupsi PNPM Mandiri 10/08/2010 16/09/2010 7 Harian Tribun Kaltim Rahmad Taufik Kisah Sukses Kelompok Nelayan Bali Kembangkan Keramba Ikan Bagian 1: Memetik Rezeki Tambahan di Laut Desa Serangan Utang Pemkot Rp 8,08M Untuk Tiga Tahun Anggaran Kegiatan PNPM Kisah Sukses Kelompok Nelayan Bali Kembangkan Keramba Ikan Bagian 2: PNPM Mandiri Bantu Permodalan Bank Dunia Pantau PNPM Kunjungi Kelurahan Karang Asam Ilir PNPM Dinilai Belum Optimal Tidak Ikuti Pedoman Pelaksanaan Rp 69 Miliar untuk PNPMdi Kutim Warga Kedaung Protes Pelaksanaan PNPM: Tuding Banyak Terjadi Penyimpangan PNPM Berhasil Turunkan Angka Kemiskinan Utang PNPM Ditambah 03/08/2010 Buah Reformasi di Kecamatan Sukawati Buah Reformasi di Kecamatan Sukawati (2) Laporan Perjalanan Ke Bali (1): Melihat Perkembangan Pemberdayaan Masyarakat Laporan Perjalanan Ke Bali (2): “I Love Bali” Laporan Perjalanan Ke Bali (3): Diklat PNPM Dibuka Dengan Antusias Anggaran PNPM Mandiri Akan Dikucurkan PNPM Tingkatkan IPM: “Kita Berikan Dana, yang Kelola Langsung Masyarakat” 02/08/2010 09/08/2010 8 9 Harian Suara Merdeka Harian Borneo Tribune Langgeng Vincentius Nur Iskandar 04/08/2010 04/08/2010 19/10/2010 21/10/2010 11/11/2010 26/08/2010 07/11/2010 16/11/2010 14/09/2010 15/09/2010 16/09/2010 30/09/2010 01/10/2010 45 Kalbar Kejar Realisasi lapangan: PNPM Mandiri Bekerja Signifikan PNPM Mandiri Bangun Taman Kanakkanak: Skala Prioritas Menyentuh Langsung Masyarakat PNPM Mandiri di Ketapang: Rp 53 Miliar untuk dana Simpan Pinjam PNPM Mandiri Membangun Perbatasan 02/10/2010 04/10/2010 05/10/2010 08/10/2010 10 Kedaulatan Rakyat Anik Puspitasari Pasar Seni Ubah Nasib Ketut Nyaman Belanja di “Malioboronya” Bali 15/08/2010 11 Harian Bisnis Bali Komang Widagda Buleleng Terima Kucuran Dana PNPM Mandiri-KP Rp 750 Juta PNPM Mandiri Siapkan Dana Rp 11,2 Trilyun Seminar dan Lokakarya PNPM Mandiri Perdesaan Badung Berkomitmen Tanggulangi Kemiskinan PNPM Mandiri Perkotaan dan Peran Perempuan dalam Perwujudan civil society 07/07/2010 Bebas Miskin dari Pasar Dipertanyakan, Penyimpangan PNPM Mandiri hanya 0,2 % 30/07/2010 1/08/2010 12 Surabaya Post Denny Sagita 02/08/2010 8/10/2010 11/11/2010 b) Details of pieces broadcast/printed after the Journalism Training in Medan Remarks : 1’ (1 minute) ; 1’’ (1 seconds) TV Station No 1 2 Name of Station Padang TV Bengkulu TV Specification Period 15 – 17 November 2010 Running text/Promo 15 -17 November 2010 Interactive Program 18 November 2010 Duration 3’ Total Broadcast 9 Feature/News Feature/News Interactive Program November – December 2010 6 December 2010 180 60’ 1 5’ 12’ 60’ 16 3 1 46 Radio Station No 1 Name of Station Radio Sonora FM Bangka Specification Feature/news Period 19 October 2010 Duration 5’ Total Broadcast 2 Promo talkshow 30 November - 2 December 2010 2 December 2010 60” 30 60’ 1 20 October -19 November 2010 24 November – 28 November 2010 29 November 2010 60” 93 30” 25 60’ 1 Interactive Program 2 Radio El John Jambi Spot Adlibs talkshow Interactive Program 3 Radio Djati FM Banda Aceh Feature/News 60” 69 Interactive Program 17 October 2010 & 9 November 2010 18 October – 9 November 2010 9 November 2010 60’ 1 Feature/News 19 October 2010 5’ 2 Promo talkshow 19 October – 30 November 2010 - 25 October 2010 - 23 November 2010 - 27 November 2010 - 30 November 2010 60” 24 60’ 4 Feature/News 3 November 2010 4’ 2 Promo Talkshow 28 October – 3 November 2010 3 November 2010 60” 26 60’ 1 Promo talkshow 4 Radio Trijaya FM Palembang Interactive Program Broadcast in 11 Radio station network Trijaya Palembang 5 Radio Oz FM Banda Aceh Interactive Program 2 47 Newspapers No Media Journalist Name 1 Batam Pos Mohammad Rakhmat 2 Padang Ekspress Arzil, SS Title Media Berperan Perangi Kemiskinan Raji, Peternak Jangkrik yang Sukses setelah Ikut PNPM Mandiri Sempat Gagal Selama Lebih Dua Tahun Menko Kesra Luncurkan PNPM Khusus BKM Realisasikan Dana Stimulasi Rp 5, 785 Milliar Harun, dari Nelayan Jadi Pengusaha Tempe Berani Mencoba, Tak Takut Gagal 15/10/2010 2015, PNPM Bakal Dihentikan Dari Kegiatan Media On Track PNPM Medan (1) Ingin Jadikan Masyarakat Sejahtera dan Mandiri Dari Kegiatan Media On Track PNPM di Medan (2/habis) Berharap Setetes Air di Tanah Ujung 15/10/2010 19/10/2010 BKM Amanah Seriusi Tridaya 3 4 Bangka Pos Lampung Post Teddy Malaka Rizki Elinda Sary Published Date 15/10/2010 15/10/2010 25/10/2010 4/12/2010 20/10/2010 5/11/2010 Proyek P2KP Diduga Bermasalah Kredit Rp 70 Juta untuk Kampanye PAUD tak Numpang Lagi di Balai Proyek PNPM Dilaporkan ke Kejaksaan Dana PNPM Bergulir Rp 3 M 18/10/2010 Warga Pantai Tidak Lagi Mandi Air Asin Semangat Warga Bangun Sumur Artesis Warga Jejawi Balikbukit Semangat Bangun Jalan Mereka Hanya Membuat Kami Berharap 70% PNPM untuk Infrastruktur Anggaran PNPM Pemkot Kurang Rp8 Milliar 15/10/2010 12/11/2010 28/11/2010 30/11/2010 17/10/2010 22/10/2010 2/11/2010 7/11/2010 22/11/2010 48 5 Harian Rakyat Bengkulu Heri Afrizal 6 Harian Waspada Medan Mursal Alfa Iswara 7 Sriwijaya Post Salman Rasyidin 8 Harian Sumut Pos 9 Tribun Pekanbaru 10 Jambi Ekspress Dari Pelatihan Peliputan PNPM Mandiri di Medan (1) Media Berperan Penting dalam Perangi Kemiskinan Dari Peliputan PNPM Mandiri di Medan (2) – Media Harus Mengawasi Penyaluran Dana Langsung ke Masyarakat Dari Pelatihan Peliputan PNPM Mandiri di Medan (3) Tanggulangi Kemiskinan, PNPM Mandiri Gelontorkan Rp 12 Triliun Dari Pelatihan Peliputan PNPM Mandiri di Medan (Habis) Alokasi Dana PNPM Mandiri Bengkulu Rp 115,52 M Media Berperan Awasi PNPM 17/10/2010 BKM diminta Lebih Mandiri Rp 40,75 M Pagu PNPM Mandiri Madina 10/10/2010 26/11/2010 Camat Intervensi PNPM Mandiri Pulau Beringin 60 Desa Dapat Dana PNPM Tuntaskan Tunggakan SPP PNPM 25/10/2010 Kesuma Ramadhan Toleransi Nol Korupsi PNPM Mandiri Manipulasi Anggaran, Ketua PNPM Dipolisikan Dian Majja Palti Siahaan Wisman Wazir 18/10/2010 19/10/2010 20/10/2010 20/10/2010 1/12/2010 5/12/2010 16/09/2010 23/11/2010 Gedung TK dari Program PNPM Mandiri PNPM Mandiri Pekanbaru Siapkan 2.000 Pengusaha Baru 19/11/2010 Salah Satu Karya PNPM Mandiri di Medan. “Nyaris Ambruk, Kini Lebih Aman” Program PNPM Tembus 78 Ribu Desa 17/11/2010 9/12/2010 17/11/2010 49 b) Mentoring After the training ended, OTMI carried out the post training process which included follow up with the participants by phone, emails, mailing list and Facebook. Zihni Rifai, the OTMI newspaper trainer, who also has extensive broadcast experience – particularly as an News Editor - provided assistance, advice and guidance. He regularly sent emails to the participants, replying to their questions. He gave comments encouraging journalist to write more about PNPM Mandiri in their their own areas. Zihni is a well known and experienced journalist so his expertise proved to be very useful in helping the journalists to continue their commitment to their communities. Welda also maintained a relationship with the participants reminding them of the prizes for the competition and encouraging them to continue coverage. After the journalism training in Bali and Medan, Zihni Rifai has wrote total of seven letter from the period of September 5 – December 3, 2010. He encouraged and also give story ideas to cover on PNPM Mandiri to the journalist and most important to find interesting angles for each story. His letters covers subject varied from: What PNPM Mandiri story?, Exposing story of the misuse of PNPM Mandiri funds, CSR in PNPM Mandiri and US$30 Million Multi Donor Fund for the program of alleviation of poverty due to disaster in Merapi, Mentawai and Wasior. (Please See Annex 5 for the emails send out to all of the participants) c) Facebook Wartawan Peduli PNPM Mandiri OTMI established a Facebook fan Page “Wartawan Peduli PNPM Mandiri” where all the participants can communicate with each other, send links to their news articles, write stories, discuss ideas and information about PNPM Mandiri in their provinces. So far there are 163 members of the Facebook Wartawan Peduli PNPM Mandiri and we believe this number will keep increasing. OTMI also created a note of the emails sent out to the participants, so other journalists received this valuable information and tips on journalism. e) Competition OTMI devised a competition for the participants to encourage them to put into practice the skills they have learnt and ensure that they covered stories to help educate the public about PNPM Mandiri. For the journalists this means getting as many hours of broadcast or column centimeters printed of quality PNPM Mandiri issues. The deadlines was 22 November for the training in Bali and 6 December for the training in Medan. The announcement of the winners take place in Ontrack Media office on December 17, 2010. 50 The winners of the competition were: Journalism Training in Bali 1. TV : BERUANG TV BALIKPAPAN 2. RADIO: IDOLA SEMARANG FM 3. NEWSPAPER: BORNEO TRIBUNE AND PIKIRAN RAKYAT BANDUNG Journalism Training in Medan 1. TV: BENGKULU TV 2. RADIO: TRIJAYA FM PALEMBANG 3. NEWSPAPER: BATAM POS & HARIAN RAKYAT BENGKULU The announcement of the winners The prizes TV Beruang the winner of tv station Pikiran Rakyat the winner of printed media 51 Radio Idola Semarang the winner from radio Muamar Subki from TV Beruang Balikpapan received the prize ANNEX 1 Summary of “Frequently Asked Questions” from the audiences of the TV/Radio interactive dialogue on PNPM Mandiri. This is can be valuable information for all PNPM Mandiri management to gauge what the public is asking about PNPM Mandiri. It can be used in determining other public awareness campaigns and provide media with information that will help them to prepare for interactive phone in programs. 1. How did PNPM Mandiri decide how the money should be allocated to each village? 2. Can you explain more about Tanggung Renteng which is implemented in Java? 3. Can you explain more about the process of getting micro finance project in PNPM? 4. How long does it usually take from applying for funding until we actually get the PNPM fund? 5. What has PNPM or the government been doing to stop the misuse of PNPM money? 6. If there is a case where a member of TPK has run away with the money will the money be replaced? 7. What are the requirements to be a PNPM Mandiri implementer? 8. Can you tell me the requirements to be eligible for a PNPM Mandiri fund? 9. Is there any independent organization aside from the government which oversees the PNPM Mandiri money allocation in Indonesia? 10. Aside from roads is there any program that PNPM Funds such as schools or hospitals? 11. Can you tell me how many percent PNPM Mandiri has alleviated poverty in Indonesia since it started? 12. I heard that villagers who are appointed to be the member of BKM are not paid? Is this true? 13. Can you tell me how PNPM Mandiri could help women more? 14. Can you tell me how to apply for micro finance money from PNPM Mandiri? 15. How long will the PNPM Mandiri project will last? 52 ANNEX 2 RESPONSES FROM THE STATION MANAGERS TO THE OVERALL PROJECT. 1. What response did you get from the audience? No 1. TV/Radio Beruang TV, Muamar Subki Station manager We now have more contacts with PNPM Mandiri. Before it was very difficult to get in touch with but thanks to this Training a relationship has been created between our Journalist and PNPM Mandiri implementers. 2. Bengkulu TV, Hayuri Gusaptatur 3. Bali TV, Dewi Tika We are very very excited and supportive of this program. We want to inform the public about PNPM Mandiri because our TV station is very concerned about this issue. We realized that the media plays an important role and needs to socialize information to the public in Bengkulu about PNPM Mandiri. We are therefore planning to broadcast and produce more programs and news features, psa/promo and interactive dialogue using the materials provided from the training in Medan. My hope that Ontrack Media and PNPM Support Facility will continue this program Responses were really good, proven by the quality of the questions. The audience was really interested in finding out about the fund management of PNPM Mandiri and the effectiveness of the program carried out in the community. 4. Radio Idola Semarang, Ibu Okti Thanks to Ontrack Media and PNPM Support Facility for choosing to work with our media. This program is wonderful because it builds the capacity of our journalist Yessy Safitri and also gives us the opportunity to create a relationship with the PNPM Mandiri Implementers. We will continue to support Yessy Safitri to cover more stories on PNPM Mandiri .” 5. Trijaya FM Palembang, Bpk. Faturahman 6. Radio Mhara Gita Bandung, Rofi Ardianto 7. RRI Pontianak, Bpk Responses were really good and the quality of the questions. The audiences were really interested in finding out about the fund management of PNPM Mandiri and the effectiveness of the program carried out in the community. That is why we are planning to make PNPM Mandiri a regular subject in our Tuesday Program. We believe that media also plays an important role as a watchdog of this program Our audience responses were very good; because PNPM Mandiri is a really big issue in West Java and it’s good that we have this program. Hopefully there will be more projects in the next year for this. Good responses from our audience. PNPM Mandiri is a 53 Apollo 8. 9. 10. Radio Sonora FM Bangka, Harry Susanto Radio El John Jambi, Bpk. Harta Radio Djati FM, Bpk. Harry really important issue and we would like to keep educating the public about this. The audience in Bangka were really excited to tune in to this interactive program Responses we received were really good because our audience in Jambi is really interested in finding out more about PNPM Mandiri. The response was very good. The questions from the listeners mostly focused on the successes of PNPM Mandiri projects in Aceh and the effectiveness of the PNPM Mandiri projects in Aceh. 2. Do you have any comments about the benefits of this program to your audience? No TV/Radio Station manager 1. Beruang TV, People in Balikpapan need to know more about PNPM Muamar Subki Mandiri and this program is really useful especially to our audience and listeners 2. Bengkulu TV, Hayuri Gusaptatur The audience is not very well informed about PNPM Mandiri. A lot of people especially in Bengkulu still don’t understand what PNPM Mandiri is all about so this program was very useful to create awareness about PNPM Mandiri in the community. 3. Bali TV, Dewi Tika The feature on the market in Sukawati was a very good way to explain more about what PNPM Mandiri is and how the community can benefit from this program. 4. Radio Idola Semarang, Ibu Okti We have given our audience understanding and knowledge about PNPM Mandiri and what the benefits of this program are to the community. 5. Trijaya FM Palembang, Bpk. Faturahman 6. Radio Mhara Gita Bandung, Rofi Ardianto 7. RRI Pontianak, Bpk Apollo 8. Radio Sonora FM We have clearer information about what PNPM Mandiri is and what programs are available for people in Palembang to alleviate poverty. We have given the understanding that PNPM Mandiri is a program that people need to know because this is a program that can be a solution especially for the poor people in Bandung. We are really grateful to Ontrack Media and PNPM Support Facility. Hopefully there will be many more programs like this in the future. We hope there will another project like this for next year. This is a very good project and our listeners really enjoyed the talk show. The audience requested more interactive programs to gain 54 Bangka, Harry Susanto Radio El John Jambi, Bpk. Harta 9 10 Radio Djati FM, Bpk. Harry more in depth information about PNPM Mandiri Phone calls and sms from our audience asked for more interactive programs so they could learn more about PNPM Mandiri in the future The audience got information definitely and also an awareness about PNPM itself 3. Did your station get any benefits from this program? No TV/Radio Station manager 1. Beruang TV, With this program we received data and contacts with Muamar Subki PNPM Mandiri. We are also very grateful that our journalist is better equipped through the training held by Ontrack and PNPM Mandiri Support Facility. 2. Bengkulu TV, Hayuri Absolutely, this is a good program. Bengkulu TV supports it Gusaptatur 100% and hopes there will be more projects like this next year. 3. Bali TV, Dewi Tika 4. Radio Idola Semarang, Ibu Okti 5. Trijaya FM Palembang, Bpk. Faturahman 6. Radio Mhara Gita Bandung, Rofi Ardianto RRI Pontianak, Bpk Apollo 7. 8. 9 10 Radio Sonora FM Bangka, Harry Susanto Radio El John Jambi, Bpk. Harta Radio Djati FM, Bpk. Harry You know as a local media we are now well-informed about PNPM Mandiri and committed to always bring our public the latest information so we can help empower the public. Now, we broadcast more features on PNPM villages because it interests our audience and people tuned in especially to listen to it. We gained a lot especially through the relationship with the PNPM Mandiri implementers. We are so happy because we have a lot of contacts on PNPM Mandiri. They contact us often and we share a lot of information. All of this thanks to Ontrack and PNPM Mandiri Support Facility As a local public station, we have to always broadcast and inform according to the public’s interest and needs and PNPM Mandiri is definitely such a topic. We now have more information about PNPM Mandiri which we can transfer to the public. The PNPM Mandiri Implementers were really looking forward to the cooperation which we offered and were grateful. We are happy to be able to give to the public the information about PNPM Mandiri and the program carried out specially in Bangka Clearly our station gained from this cooperation because PNPM Mandiri is an issue that interests many listeners especially in Jambi We gained great benefit from this program especially how this training helped to build the capacity or our journalist. I hope many more of our journalists will have the chance to attend programs like this. 55 ANNEX 3 List of Implementers from Bali Training No Nama Peserta Asal Alamat Kantor Telp/Fax HP email Daerah 1 Muhammad Banten Alfairi Komp. Cilewi Indah Blok 0254- 081272300 [email protected] Q no. 7 201332 477 om Jl. H.S. Khozin no 11 0254- 081314864 yahyabuds@yaho Ciceri-Serang 200850 860 o.com Serang - Banten 2 Yahya Hidayat, Banten S.E. 087877731 810 3 Jaelani Banten Jl. Raya Taktakan no. 55 081282083 Lontar Baru 58 Serang - Banetn 4 Insan Noventa, S.Sos. 5 Firman Riyadi Kalimantan Jl. Parit Haji Husin II Barat Komp. Alex Griya I no 081345756 insan_74@yahoo. 711937 777 com F11, Pontianak – 085822131 Kalimantan Barat 221 Kalimantan Jl. Purnama no. 6 Barat 0561- Pontianak – Kalimantan 0561- 081257222 firman_ryd@yaho 780439 997 o.co.id 0536- 081326060 smiskalteng@gma 3242601 555 il.com 0536- 081354131 mas_tri200273@y 3221534 515 ahoo.com 0541- 081398327 mis.kaltim@yahoo 7772515 624 .com Barat 6 Mulus Budianto Kalimantan Jl. Muh. Husni Thamrin Tengah no. 9 Palangkaraya – Kalimantan Tengah 7 Triyono Kalimantan Jl. RTA Milono KM 1,5 Tengah no. 9 Palangkaraya – Kalimantan Tengah 8 Erri Suaheri Kalimantan Jl. Kenangan I no, 67a Timur Samarinda – Kalimantan Timur 56 9 Bagus Saputra Kalimantan Jl. Kadrie Oening – BPM Timur 10 Dadang Abdullah 11 Anas Ma’ruf Polem Kalimantan Timur Kalimantan Jl. Pangeran Antasari Timur no. 1 085250741 pnpm_kaltim@yah 737675 820 oo.co.id 0541- 081347920 dadangabdullah@ 768977 596 rocketmail.dom Samarinda – Kalimantan dad4562@yahoo. Timur com 0511- 081322255 ampolem@yahoo. 31 4417133 868 com Banjarmasin – F:0511- Kalimantan Selatan 4366447 0511- 081250504 [email protected] 3358849 70 022- 085222272 rohmano@yahoo. 7510003 229 com Kalimantan Jl. SKIP Lama no. 12 Rt Selatan 0541- 70114 12 Fathur Rahmi Gultom Kalimantan Jl. D.I. Panjaitan no. 26 Selatan Banjarmasin – Kalimantan Selatan 13 Rohman Jawa Barat Jl. Batu Permata II no. 1 Margacinta, Bandung – Jawa Barat 087822272 229 14 15 Jaja Jamaludin Sawadi Jawa Barat Jl. Turangga no. 45 081513327 kmwjabar@yahoo. Bandung – Jawa Barat 107 com Jawa Barat Satker PNPM Provinsi Jl. Soekarno Hatta 466 0227513586 Bandung – Jawa Barat 16 Harry Faddilah Jawa Tengah Jl. Sompok Baru no. 96 024- 081129896 pnpmmp.jateng@ Semarang – Jawa 8450319 7 yahoo.com [email protected] Tengah .id 17 Christianto Feri Indra Gunawan DI Minggiran MJ 2/1337A Yogyakarta Suryodiningratan, 0274- 081225727 christianto.ferry@ 384313 72 gmail.com Yogyakarta 57 18 I Putu Firdaus DI Jl. Tentara Rakyat Yogyakarta Mataram no. 21 0274- 081227368 satkerdiy@yahoo. 587055 08 co.id 081329471 bach_buz@yahoo 147 .com Yogyakarta 19 Bachrul Ulum Zuhri 20 21 DI Jl. Balirejo no. 21 Yogyakarta Yogyakarta Jawa Jl. Jemursari no. 147 031- 081235886 nugraihi_sw@yah Timur Surabaya – Jawa Timur 8676432 26 oo.co.id Anang Jawa Jl. Kertomenanggal 3/11 031- 081331500 anang_mc@yaho Megacahyo W, Timur Surabaya – Jawa Timur 8437050 822 o.com 031- 085732505 8417551 055 Nugrahini SW S.T. 22 23 Haris Wahyu Jawa Jl. Ahmad Yani 152C 031- 085755700 andias21@yahoo. Adi Timur Surabaya – Jawa Timur 8288893 001 co.id DKI Jl. Ciputat Raya no. 28 021- 081314689 saifularief_ui88@y Jakarta Kebayoran Lama – DKI 7238542 986 ahoo.co.id Jl. Raya Pasar Minggu 021- 081281120 KM 19 79196118 605 Saiful Arief Jakarta 24 Namah DKI Jakarta Jakarta Selatan 25 Sri Kartika DKI Jakarta 081511083 tikamaniz84@yah Jl. Raya Pasar Minggu 021- KM 19 79196118 071 oo.com [email protected] Jakarta Selatan 26 Wisnu Purnomo Djati DKI Sekretariat PNPM 021- 081210803 Jakarta Mandiri Pedesaan 79199648 06 om Jl. Raya Pasar Minggu 021- yudhaponpadati@ KM 19 79196118 608 Ditjen PMD Kementerian Dalam Negeri 27 Rio Pongpadati DKI Jakarta 081514503 yahoo.com Jakarta Selatan 58 28 Iroh Rohayati Fatah DKI Jakarta 081221197 [email protected] Ruko Permata Senayan 021- Blok B3-B5 37940662 96 om Ruko Permata Senayan 021- hakim2000id@yah Blok B3-B5 37940662 03 Jakarta Selatan 29 Wildan Hakim DKI Jakarta 081287295 oo.com Jakarta Selatan 30 Marnia Nez DKI Jl. Penjernihan I / 19F Jakarta 31 32 33 34 Imam Baihaqi Purnomo I Ketut Suparta Made Reponi, Bali Bali Bali Bali S.E, M.Si 35 Basuki Raharjo Bali 081398275 [email protected] 858 om Jl. Suli no. 18 0361- 081360319 imba_gei@yahoo. Denpasar – Bali 227034 369 com Jl. Suli no. 18 0361- 081136140 poernomo75@yah Denpasar - Bali 227034 9 oo.com Jl. Suli no. 137 0361- 081236016 iksuparta@yahoo. Denpasar - Bali 7438665 556 com Jl. D.I Panjaitan no. 5 0361- 081338505 Denpasar - Bali 249805 155 Jl. Suli no. 18 0361- 081237002 basuki_ebel@yah Denpasar - Bali 227034 47 oo.com 081918197 892 36 I Gusti Agung Bali Karyawan Ds. Keramas, Kec. 081338433 karya_one63@ya Blasbatus 609 hoo.com Kab. Gianyar - Bali 37 Agus Susanto Jawa Tengah Perum Srondol Bumi 024- 081229378 agus_susanto_st Indah 7477604 244 @yahoo.com Blok N/7 Banyumanik, Semarang 59 List of Journalist attended the training in Bali No Nama Peserta Nama Media Alamat Kantor Telp/Fax HP Email 1 Abdul Hakim M KBRI Antara Jl. Brigjen Hasan Basri 0511- 0811509066 ant_kins@yaho Kalimantan no. 1 Selatan Banjarmasih – Kalimantan Selatan 2 A. Purnawan Radio Mara Jl. Guntursari Wetan 27 Bandung 40264 3304741 o.com 05113304936 022- 081320526485 7323031 apun_sd@yaho o.com F: 0227307471 3 Andriyas Kurniawan Radio Sonora Surabaya Jl. Raya Darmo Permai Utara Surabaya 031- 081332338484 7327102 andrewilgie@ya hoo.id 0317327100 4 Anik Puspitasari Kedaulatan Rakyat Jl. P. Mangkubumi 42 DI Jogjakarta DI Jogjakarta 0274- 081578790503 565685 anike_2005@ya hoo.com F: 0274563125 5 Cholis Faizi Indo Pos Jl. Kebayoran Lama no. 08567337351 12A 6 Dedy Suhaeri Pikiran Rakyat Jawa Barat Jl. Soekarno Hatta no. 147 Bandung tran_juve@yaho o.com 022- 08122018078 6037755 dedysuhe@pikir an-rakyat.com 0226031004 7 Denny Sagita Surabaya Post Jl. Mayjen Sungkono no 149-151 031- 081231030873 5667000 dennysagita1@ gmail.com Surabaya 8 Eqie Baehaqi Radio Polaris FM Jl. Lontar Baru no 43 Serang - Banten 0254- 08129514001 eqie_baehaqi@ 222776 087771319004 yahoo.com 08195108089 suanangeza@r F: 0254222772 9 Fahriza Media Kalimantan Jl. MT Haryono Banjarmasin ocketmai.com 60 10 11 I Made Trimaja Jody Masardi Bali TV Radio DFM Jl. Kebo Iwa 63 0361- 08124671126 trimaja_bali@ya Denpasar Bali 427372 0361-9151586 hoo.com 021- 08176334552 jody_masardi@ Perumahan Buncit Indah Jl. Mimosa I/A7 Pejaten 12 13 79190412 Jl. Kebo Iwa 63A 0361- Komang Harian Bisnis Widagda Bali Denpasar Bali 416657 RB TV Jl. Jagalan 36 0274- Kristianto Agung 15 Harian Suara Jl. Kaligawe KM. 4 024- Vincentius Merdeka Semarang – Jawa 6580900 Muammar Subki Tengah TV Beruang Jl. Soekarno Hatta KM Balikpapan 1 Rapak Plaza 0811388636 0542- komangwidagda @yahoo.com 08157913658 557788 Langgeng Jawa Tengah yahoo.com 021- Jakarta Selatan Jogjakarta 14 79190416 kadir_jogja@ya hoo.com 08329028370 [email protected] o.id 081381888462 7192000 muammarsubki @gmail.com Rl 20 Lantai 3, Balikpapan 16 Muhammad RRI Pontianak Abrar Jl. Jendral Sudirman no. 7 0561- 081345966366 746080 abrar_anas@ya hoo.com abrarm54@yah Pontianak oo.com 17 Nur Iskandar Harian Borneo Jl. Purnama no. 2 Tribune 18 Rapih Herdiansyah Kabar Banten 0561- 08125710225 6589458 Jl. Ahmad Yani no. 72 Serang - Banten nuris_kand@ya hoo.com 0254- 085692106455 rherdiansyah@ 216124 087871164155 gmail.com 0254216123 0254216126 61 19 Rahmad Taufik Harian Tribun Kaltim Jl. Indrakilla 0542- Gn. Samarinda, 081347485774 topiktops@yaho 441190 o.com Balikpapan 20 Syamsudin Radar Sampit Jl. MT Haryono 085249752035 syamsudin@rad Sampit 21 Topan Nanyan Kalteng Pos arsampit.com Jl. Cilik Riwut KM 2,5 Palangkaraya – 0536- 085249076225 topan@kaltengp 3224661 os.com Kalimantan Tengah 22 Yughiantinah Radio Idola Grha Spirit Lt. 1 024- Semarang Komp. Niaga Artsri 1-3 081575180874 yessidola@yah 6732624 oo.com yessi@radio- Jl. Soekarno Hatta, idola.com Semarang List of Implementers attended the training in Medan Perkotaan No Provinsi 1 Aceh 2 Sumut 3 Sumbar 4 Riau 5 6 7 Nama Jabatan MR. MAD TA CAPACITY ENOH BUILDING Ass. CAPACITY SUSANTI BUILDING TA CAPACITY AFRIADI BUILDING MR. IMAM TA CAPACITY ASFAHANI BUILDING Kepri MULYANTO Tanjung AHMAD Pinang WIGIH Bengkulu ANGGONO PUTRO N.RT. Jambi HERTI FENDIANA 8 Babel SETIYONO 9 Lampung 10 Sumsel - 11 OC -1 ALFITA 12 OC -1 MUH. JUMHADI RAHMAT PINTONO RACHMAT GUNARTO No. HP Email 081-387-693-575 [email protected] 081-397-120-073 [email protected] 0812-674-388-0 [email protected] 081-295-004-77 [email protected] TA CAPACITY 0812 2073 0565 BUILDING [email protected] TA CAPACITY 0813 779 71701 BUILDING [email protected] TA CAPACITY 0813 18084487 BUILDING [email protected] TA CAPACITY BUILDING TA CAPACITY BUILDING TA CAPACITY BUILDING NATIONAL TRAINNER NATIONAL TRAINNER 08122839426 081281120020 085789034504 [email protected] [email protected] [email protected] 0811164235 [email protected] 081-314-248-965 [email protected] 62 13 OC -1 ROSWATY 14 OC -1 MA'MUN SURYANA NATIONAL TRAINNER NATIONAL TRAINNER 081-163-132-3 [email protected] 081-362-900-792 [email protected] Perdesaan No Provinsi 1 Sumsel 2 Bengkulu 3 Riau 4 Aceh 5 Jambi 6 Babel 7 Lampung 8 Kep. Riau 9 Sumbar 10 Sumut Nama Jabatan No. HP TL. Putu Agus Provinsi/Korprov 08124638180 Brahmantiya PNPM MP 0813739410001 Sumsel Koordinator 081278629030 Ismail AZ Provinsi Ir. Alman Koordinator Hutabarat Provinsi 081339404289 0761588960 Irham Amin Ahmad Safrial Rambe 0811685367/0651 27997 M Koordinator Provinsi Azlim Pitra John Odhius Ade Sunarya Sutisna Wawan Hermawan Surya Dharma Koordinator Provinsi Email / [email protected] [email protected] / [email protected], [email protected] m [email protected] 0812 7415 099/ 0741 605 05 Koordinator Provinsi 0812 7241 7766/ 08127114945 / 0717 [email protected] 438 190 0812 967 8480/ 0721 [email protected] 773728 Koordinator Provinsi 0813 430 45345/ [email protected] 0771 315003 m Koordinator Provinsi Koordinator Provinsi 0813 88177073 0812 609 3135/ 061 778 30865 Koordinator Provinsi [email protected] List of Journalist attended the training in Medan No Media 1 Batam Televisi 2 Harian Umum Batam Pos Address Gedung Graha Pena lt. 9 Jl. Raya Batam Centre Gedung Graha Pena lt. 2 Jl. Raya Batam Centre Phone/Fax Email Journalist -HP (0778)465666,4625 45, fax 462378 dean_240582@ Devi Nur Eka yahoo.co.id Chayati 081372268017 (0778)460000, fax 462162 redaksi@batam Mohammad pos.co.id Rakhmat 081270121131 63 4 Tribun Pekanbaru Radio Swara Arum Cendana 5 Harian rakyat Bengkulu 6 Bengkulu TV 7 Bangka Pos 8 Radio Sonora Bangka 9 Harian Sriwijaya Post 3 10 11 12 13 Jl. Imam Munandar No. 383 Kec. Bukit Raya, Pekanbaru 27271 Mal Ska Lt. 3 Jl. Soekarno Hatta Pekanbaru Jl. P. Natadirja No. 69 km 7 Bengkulu 38225 Jl. Syamsul Bahrun No. 2 Kelurahan Bentining Kota Bengkulu Jl. Abdurachman Siddik No. 1B (eks. Sriwijaya) Pangkalpinang Bangka 33131 Jl. Toniwen No. 77 pangkalpinang, bangka 33137 Jl. Basuki Rahmat no. 1608 B-D palembang Jl. Hang Radio Trijaya 87.6 Jebat No. 11 Palembang FM Jl. Kol. Pol. M. Radio El Thaher No. 888 John 96.8 Talang Banjar FM Jambi Jl. Pattimura km. 08 No. 35 Jambi Kenali besar Ekspres Kota Jambi Jl. Letjen Harian Suprapto No. 1 Waspada medan (0761)36345, fax 32776 paltishn@gmail. Dian Maja Palti com Siahaan 081371832745 (0761) 864088, fax 864278 www.radiocend anafm@yahoo. com Hendro Hidayat 082172310980 (0736)22060, 20882, fax 346770 challz_challz@ yahoo.com Heri Aprizal, SP 081368535388 (0736)343274, fax 343274 rize.fery@yaho o.com Fery Yustika Riza 08153909886 (0717)43708486,fax437082 redaksi@bangk apos.com Teddy Malaka 0812-7818885 teddy.malaka@ (0717)421660, 423778, fax 423778 gmail.com Adi Febrianto 085267018290 (0711)313171, fax 312788 sriwijayapost@ yahoo.com H. Salman Rasyidin 08127102733 (0711)319191,3210 40, fax 314131 trijayafmplg@y ahoo.com Fatkurohman 081977763187 (0741)7052788, 7034888/999, fax 755588 eljohn968jambi @yahoo.com Erawati 08127439639 (0741)668844,6494 0, fax 667330 d_budak@ymai l.com Wisman Wazir 085266149088 (061) 4150858 mursal.ai.gmail. com Mursal Alfa Iswara 081264422483 64 14 15 16 17 18 19 20 Jl. Sisingamangar aja Km 8,5 No.134 Harian Amplas- Medan Sumut Pos 20148 Harian Pagi Jl. By Pass, KM Padang 7 Padang, Ekspres Sumatera Barat Jl. Proklamasi No. 52 C-D Padang, Padang TV Sumatera barat Radio Jl. Raden Komunitas Fatttah, Gg. Suara Kota Bukit II No. 107.7 FM 15/33 Jl. Soekarno Hatta No. 108 Lampung Bandar Post Lampung Radio Djati Jl. Kartini No. 2, FM Banda Aceh Jl. T. Hamzah Radio Bias Bendahara Lambara No.45 Kota Rasisonia Alam banda Aceh Aceh (061) 7881661, fax 7883060 sumutpos2000 @yahoo.com Kesuma Ramadhan 081396292669 (0751) 778886, 778887 liputanpadek@ yahoo.com Arzil, SS 08126755780 (0751)841916, fax 841914 liputanpadangtv @gmail.com Rio Johanes 085274694418 (0721) 7599133 suarakota107.7 [email protected] 0812 - 72382568 (0721) 783693, fax 783598 (0651)22772, 32425, fax 637643 redaksi@lampu ngpost.co.id Rizki Elinda Sary 08197907377 [email protected] m Faizatul Husna 085260584483 065148653 hendra_fahrizal @yahoo.com Dodi Hermanto Hendra Fahrizal 08126926126 65 ANNEX 4 PRE TEST & POST TEST 1. What does PNPM Mandiri stands for? a) Program Nasional Peningkatan Masyarakat Mandiri b) Pemberdayaan Negara Peningkatan Masyarakat Mandiri c) Program Nasional Pemberdayaan Masyarakat Mandiri d) Program Nasional Pemberdayaan Madani Mandiri e) I don’t know 2. What is the goal of PNPM Mandiri? a) To maintain stability in economy, politic and social culture b) To improve the welfare and increase the employment of the poor independently by creating/building the individual and collective capacity of the community c) To reduce the country loan d) To increase the regional fund (APBD) e) I don’t know 3. When was PNPM Mandiri launched into national program? a) 30 April 2006 b) 30 April 2007 c) 30 April 2008 d) 30 March 2007 e) I don’t know 4. Which PNPM Mandiri program below that has been established and harmonized into PNPM Mandiri? a) Program Simpedes dan Koperasi Petani b) Program Pengembangan Kecamatan (PPK) dan Program Pengentasan Kemiskinan Perkotaan (P2KP) c) Program ABRI masuk desa d) All the above answers are true e) I don’t know 66 5. Which of the programs below are core programs of PNPM Mandiri? g) PNPM Mandiri for disadvantages area h) PNPM Mandiri for regional socio-economic Infrastructure Development (PNPM Mandiri PISEW) i) PNPM Mandiri for Rural Infrastructure j) All the above answers are true k) I don’t know 6. Which department does PNPM Mandiri coordinate with? f) Minister for Community welfare g) Minister of Self Reliance Community h) Minister for People’s Welfare i) Minister for women issues j) I don’t know 7. Which of the funds mentioned below is NOT included in PNPM Mandiri funds? a) Community Block Grant Component (BLM) b) Tax reduction for small business owners c) Community collective account d) Grant or loans from various donors e) I don’t know 8. Which activities can be carried out with PNPM Mandiri funds? a) All activities related to poverty reduction which are proposed and approved by the community b) All activities approved by Minister for People’s welfare c) All activities approved by the governor d) None of above answers are correct e) I don’t know 9. What is the PNPM Mandiri’s source of funding? a) Government’s annual budget (APBN) b) Regional fund (APBD) c) Community contributions, grants and loans from various donors d) All the above answers are true 67 e) I don’t know 10. In your opinion, what is the uniqueness of PNPM Mandiri? The objectives of PNPM Mandiri are to improve the welfare and increase the employment of the poor independently by creating/building the individual and collective capacity of the community to address various issues in relation to life quality improvement, independence and welfare and using their economic and social resources through independent development 68 PRE TEST & POST TEST IMPLEMENTERS 1. From the following statements, which one is NOT a main reason to cooperate with the media a. To increase public awareness about your agency/program b. To educate the public c. To influence public opinion d. All the above answers are true 2. From the following statements, which one is NOT a good way to respond to difficult questions? a. It is really clear here that the problem is….. b. Actually that problem is not part of my expertise, but I can inform you that…. c. No comment d. That is a really good question. But before answering, I would explain that…. 3. Which of the following statements is NOT a good way to answer questions from journalist? a. Tell the reporter you do not know the answer b. Make up an answer. What is important is that your agency/program looks good in front of media. c. Tell the media that at the moment you do not know the answer, but you will try to seek the answer and inform them later d. Give a reference of another organization to the media 4. Are talk shows a good way to get information out to the public? a. Yes, because talk shows give chances to public to ask questions of their own b. No, because the public and the show host can ask difficult questions, so its better to avoid them. c. Talk shows usually only cover lifestyle topics, so it will reduce your agency’s image if you take part. d. Talk shows usually only cover politics and serious issues, so no one will listen to it. 5. What is the benefit of writing a press statement? a. As a complement for a press conference 69 b. You can make sure that the media quotes the right information c. To save time in a press conference because you can directly share the statement with the journalist d. All the above answers are true 6. When is the best time to use an acronym? a. Always, because the public needs to know them b. Never, because the public might not know the acronym c. Always use acronyms because the public already knows it d. Only use acronyms if you give complete information on what it means 7. When is the right time for you to help media in finding sources? a. Never b. Always because it will makethe journalist jobs easier c. Always, if sources are needed to make a piece better d. Only if the sources are the formal spokes person for your organization 8. When you do an interview what should you pay attention to? a. Avoids clicking pens b. Watch everything you say when the microphone is still on c. Give a good 20 second soundbite d. All the above answers are true 9. When can you state that someone is guilty and announce their name to the public ? a. Never, because this is related to laws and someone’s reputation b. Only when we give official statements like in a press conference of press statement c. Every time journalists need it, because this will make their job easier. d. Only when the person is proven guilty by the court of law 70 10. What should you do when a journalist asks about a PNPM Mandiri facilitators who ran away with PNPM money and their case is being process by the police? a. Don’t answer their questions b. Give off the record information or a background information about the issues to the journalist and tell them to get the police to give them a quote. c. Show the document and proof about the problem and quote from the police d. Take note and report the journalist to the police 71 ANNEX 5 Letters to Participants Letter one from Zihni = OTMI trainer encouraging more coverage: 1. Subject: What Story? Date: September 5, 2010 What would be an interesting story to cover about PNPM Mandiri? This may be a question that comes into your mind a lot. The first thing you should do is not give up. Perhaps what you need to do is a little research before you decide what angle you want to use. We are often faced with the reality that not all stories/events are “big” - meaning that the event has big impact and influences a lot of people. There are events that are not “recent”. A lot of stories that we came across are considered “usual” and “not new”. All of these things make us feel confused where do we want to start our story. A story or an event could be something “usual” and may even have been published before by your media or other media. You need to remember that a story or an event from time to time can be looked at from different angles. For an example, a story about a project of clean water that runs through three villages in the sub district of Golewa, Kabupaten Ngada, Nusa Tenggara Timur. This story might have been published before by a local media but why did a big national newspaper like KOMPAS cover the story again even putting it on the front page – even though it was a year old? I believe that KOMPAS made a smart decision - by covering the story again from the sociological angle where the project in the PNPM Mandiri scheme turned out to bring conflict resolution between the villagers. (KOMPAS, 31 Agustus 2010, That Water Pipe Helps Create Peace) So we can see here that what we call “news worthy” is not solely reliant on a story or an event that creates “a commotion” or has something that “creates a serious threat to the life of people”, “a lot of money”, “a human right violation”, “emergency situation”, “public figures” etc. We can also look from the angle of how a story is represented as interesting as can be. News will not drop from the sky but it’s the journalist's job to make a story important and interesting. Now, what kind of story are you working on right now? In your opinion, what is the best way to cover that story? I hope this will be our next topic. Please give me your comments, opinions or suggestions that I am sure will be very useful and interesting to discuss with. I’ll be waiting for your response. Good luck and keep on writing. 72 2. Subject : Exposing Story on the misuse of PNPM Money, Date: October 10, 2010 Imagine a lot of money has been misused - up to billions of rupiah, surely its not “appropriate” for a small village project like projects on PNPM Mandiri rural. But we all know that the little amount of BLM money through PNPM Mandiri is vital to the success of a project to alleviate poverty. I think there are many interesting angles that we could cover from the cases of misuse of funds of PNPM Mandiri. For example the story of a villager that lost hope after their PNPM Mandiri money that they had been waiting for so long, is stolen by the villagers who ran the program. You could also cover a story about the villagers who struggled to have their proposal approved and suddenly the money has gone. If we dig deep into a story, we can find elements of human interest in them. Just for example, the exposure of the embezzlement of money from a PNPM Mandiri project in sub district Mapitara Kabupaten Sikka, NTT. Here there was a story about how the villagers formed their own investigation team and finally the fund was returned by the perpetrators. Another story was about the efforts of a villager together with a consultant and PNPM Mandiri implementer in the sub district of Bontoa, District Maros, South Sulawesi who solved a case embezzlement by using pressure from the media. This kind of story is really interesting to cover. Stories behind the event surrounding the struggle of the villagers mentioned above are not only interesting but also inspiring. The following are the modus operandi that keep becoming the misuses of PNPM Mandiri fund. It’s not impossible that in the field few cases provide elements of stories that are interesting to write. Our job is to oversee, to search and to present a story well. The Most Common Misuses of PNPM Rural funds. 1.The theft of micro funds by the administrator of UPK/Ketua Kelompok SPP where they form a fictitious group to get funds 2. Marking up the price and volume of the equipment and tools for the infrastructure and construction. 3. The existence of a false tender to benefit certain party 4. Unnecessary requests for equipment for the construction 5. Payment without any certification on the material or the work 6. The money is collected from the villagers and used for personal gain 7. The Facilitator takes payment from UPK/TPK for the liquidity of fund and report writing. 8. Infrastructure is built at a lower quality and less volume than it should 9. The recruitment of the facilitators is not transparent and the indication of money politics in the recruitment process. 10. The theft of BLM/DOK/SPP funds by forging the signature on the withdrawal slip, creating false receipts and double bookkeeping. 73 11. The PNPM resources (money, information board, villagers meetings, facilitator etc) are used for the interests of politics. 12. The PNPM activities are dominated by certain groups in the village or sub district, so the community does not receive the maximum benefit. For further inquiries or more information on the misuses of PNPM Mandiri funds you can: SMS : 085710301234, Phone : 021 7988940 / 021 79988918 / 021 70417954, Fax : 021 7874712, Email : [email protected] Website : www.pnpm-perdesaan.org Mailing : Unit Pengelolaan Pengaduan NMC Graha Pejaten Nomor 2, Jl. Pejaten Raya Pasar Minggu Jakarta Selatan in each province 3. Subject : Village Meeting for a Project as a story idea, Date: November 2,2010 We have heard, all too often, about the village planning meetings through “Desa Musrenbag, Musrenbang Kecamatan, when the mechanism of this participative planning is really only a formality. If this community meeting is carried out according to the system, villages in Indonesia would be in a much more advance but we still have villages that have only recently received electricity, clean water or road access to transportation. Perhaps now, there will be controlled and goal oriented opportunities through PNPM Mandiri rural which help communities come up with their own ideas for the village. The community will be asked to think and to define what kind of village they want in the future, what institutions should be created, what monitoring and evaluation mechanisms are suitable for themselves and their culture. The output of this program is to draw up of a blue print of “Rencana Pembangunan Jangka Menengah Desa (RP JMDes) as the only document of strategic planning that is binding and legal. Because RPJMDes stated with village rule, so it will binds all the policy makers in that village. In other words, all the development programs carried out in that village must aligned with the RPJMDes There are many interesting angle and human interests that you can cover as a story starting from the process of how the community finds out and determines the plan of the village development. Maybe the villagers feel happy and useful, because this is the first time that they participated in formulating the development plan. One thing for sure, they learn how to talk together and learn the process of democracy. They have the opportunity to listen to each other's opinion and respect each other's opinion. This program hopefully could provide a lot of angles to be cover in interactive dialogue in a radio. Maybe you can invite the the representative of the community as one of the sources of the talk show. On the training in Medan, the implementer from Lampung said that the villages in Lampung were in the process of coming up with a village development blue print. Maybe if you are a journalist from that area you could follow up the story and find out what is happening now. What I know for sure, in district Kebumen, almost all villages in 2010 were creating their village development plans (RPJMDes) (http://www.pnpmperdesaan.or.id/?page=internews&id=250). How about the villages in your area? 74 4. Subject : CSR in PNPM Mandiri Date: November 5, 2010 Corporate Social Responsibility (CSR) and PNPM Mandiri could be a good story idea, why not? The vice president Boediono at the end of September asked the businessman in Indonesia to invest the CSR money for poverty alleviation programs in PNPM Mandiri. According to the vice president the PNPM Mandiri program has been proved to bring good results. “We hope that companies can adopt certain villages and become their PNPM Mandiri project. This means that the companies will be recognized as the owner of the project. I know that this has value and I don’t think relying only on government programs will be enough” said vice president Boediono in the opening of conference on CSR that took place in Indonesia Business Links in Balai Kartini, Jakarta in the end of September.” Private investment in PNPM Mandiri could be one of the models of cooperation between Public and Private Partnership (PPP) where mechanism are still in the process of finalization by the government. One the key successes of PNPM Mandiri is that every project is the result of community meetings not decisions from policy makers. The vice president admits that he has seen the success of this program in certain areas, such as the program of clean water in Manado that cost PNPM Mandiri money for 300.000.000 rupiah. “The money was allocated to make a sewer system, micro finance for women, these are suggestions from the community. This is the advantage of PNPM Mandiri, says the vice president. The existence of guidance teams is urgently needed especially in villages that have not been developed to give technical assistance, administrative support, monitoring and evaluation process which are the key success of PNPM Mandiri program. The idea on Public-Private Partnership (PPP), I think will be a very interesting story to cover. In your province surely there are private companies that have the obligation to do CSR programs. Maybe you can interview the management of those companies about the ideas of this partnership. How far do you think that they will incorporate their CSR programs into PNPM Mandiri programs? What are the difficulties in carrying out such programs for companies? What do the PNPM Mandiri facilitators think about these ideas? What does the local government think about this? How can they take part in the investment of CSR money into PNPM Mandiri programs in their areas? Etc. You can also give professional vision about the poverty alleviation program that are crucial to the communities in your area. You can also cover this subject by quoting from the comment given by the community figures, or even related NGO. ou can also ask the community about what poverty alleviation program that they would like to see being carried out by companies in their community. Best of luck to you! 75 5. Subject: What Next after PNPM Mandiri, Date: November 16, 2010 PNPM Mandiri will end in 2015. Why government stop the program in 2015? The assumption is Indonesian’s welfare will be much better and independent. Indonesian average income estimated to reach US$ 3,000 per capita per year. Does this mean pro-poor program won’t be needed anymore? Sujana Royat - Deputi Menkokesra Bidang Penanggulangan Kemiskinan yang juga Ketua Pokja Pengendalian PNPM Mandiri, said that the government will still continue poverty reduction programs, but probably under different name – no longer called PNPM Mandiri. Up until now, no body has said what the next program would be like in the future. However, the situation needs to be anticipated by local governments in district and sub district level. Because their communities, which are the target/the subject of these poverty reduction programs already know/aware with PNPM Mandiri, it is not going to be easy to introduce another new program to the community. It’s never too early to talk about this issue, since there are still 18.5 million families live below the poverty line. Five years is not a long time – this is why it’s important to know local governments’ vision about the program in the future. Have the local governments had a deep thought about the program which will be suitable for their people or any actions to maintenance the result of PNPM Program. How big is the chance for the area to conduct the development programs based on community empowerment? How ready is the area to conduct the program with their own budget? What local representatives have to say about the poverty reduction programs? Etc. It’s interesting to listen to the facilitators’ opinions, since they are the one who work directly with the communities. They understand what’s going on the field. What they think will happen once PNPM Mandiri is over? What kind of program would be suitable to replace PNPM Mandiri? What the communities’ said about the program? It’s also important to listen to those who criticize PNPM Mandiri. Some NGO’s criticize the big amount of money allocated for the program yet still not show significant result in reducing the number of poor people. What they think would be more suitable to improve the welfare of the population? What local government should prepare in the next five years? Etc. 6. Subject: US$30 Million Multi Donor Fund for the program of alleviation of poverty due to disaster in Merapi, Mentawai and Wasior, Date: December 1, 2010 Jakarta, December 1, 2010 – Australian Government (AusAID), Dutch Government, Denmark Government (Danida), British Government (DFID), American Government (USAID) and European Union agreed to grant US$30 million to Indonesian Government. This fund will be used for the program of alleviation of poverty due to disaster in Merapi, Mentawai and Wasior. The fund will be managed by Fasilitas Pendukung PNPM Mandiri (PSF) and distributed through PNPM Mandiri. Direktorat Jenderal Pemberdayaan Masyarakat dan Desa (PMD) Kementrian Dalam Negeri and Direktorat 76 Jenderal Penataan Bangunan dan Lingkungan, Kementerian PU will be responsible as implementing agency under coordination of Kementrian Koordinator Kesejahteraan Rakyat which act as Pokja Pengendali PNPM Mandiri. The fund will be given directly to families through Direct Aid Program (Bantuan Langsung Masyarakat). These families could start their own business under PNPM supervision. Those funds will also be used to conduct skills training, give facilitations, guidance/management and program evaluation. The multi donor fund will be sent from PSF to Finance Ministry to be transferred to collective account in sub district level. Since disaster management programs conducted in Aceh/Nias, PNPM Mandiri already had an operational system to support the programs. The operational standards and procedures were made to sufficient special needs occurred in emergency situations. The procedures have been a success in Aceh, Nias, Papua, NTT, West Sumatera and West Java. In Aceh and Nias, PNPM have reached 3.000 villages (92% of disaster area) in two years after tsunami occurred. PNPM Mandiri also built 30.000 houses through community based reconstruction methods. In disaster management program, PNPM will work together with Badan Nasional Penanggulangan Bencana (BNPB) and Pokja Pengendali PNPM Mandiri / Tim Nasional Percepatan Pengurangan Kemiskinan (TNP2K) to make sure the fund used in integrated way and reach bigger goals. 7. Subject: Keep Watching PNPM Mandiri, Date: December 3, 2010 Three years is considered to be a short time to see how effective PNPM Mandiri have works nationally, especially to see the programs which are still running up to 2015. Anyway, we still could see the success or the failure of the programs in local level, such as program in one village or one community. For example, we could see specific achievements in one village – we could analyze whether the program which is started years ago still running or not? Do the people in the village receive the benefits of the program or was the program be a burden to them? It is important to be transparent about the successful/failure variables, especially for the stakeholders. So other areas could learn from other areas’ mistakes and not repeat it in the future – so the fund will be effectively used and reach the targets. Positive results of PNPM Mandiri might not be in physical results, but what important is the community understanding about the importance to participate in develop their own area. Basically, the communities have rights to know about the success achievements in their area; how the fund being managed and used; why these projects succeed while others are not; why the hundred millions worth infrastructure broken easily, etc. As we all know, PNPM Mandiri budget per year is quite big (on year 2010 the budget is around Rp 11.8 trillion and in 2011 the budget is around Rp 10.3 trillion. Please see the detail list on http://www.pnpmmandiri.org/index.php). With lots of money involved in the program, it is very important for media to be watch dog and be the voice of the community to make sure all the programs run/conducted in the proper way – and to report any deviations in the programs. Communities need to have access to all the problems / information – that’s where media hold a part. 77