hot off the press

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Soap Opera Digest 2015 Publishing Calendar
Issue #
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1
2
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4
5
6
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14
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01/05/15
01/12/15
01/19/15
01/26/15
02/02/15
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02/23/15
03/02/15
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01/26/16
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2014 PREVIEW
FEBRUARY SWEEPS
VALENTINE’S DAY
SUMMER PREVIEW
OR SUMMER PREVIEW
DAYTIME EMMYS
FALL PREVIEW
FALL PREVIEW
HALLOWEEN
THANKSGIVING
BEST AND WORST
YEAR IN REVIEW
HOLIDAY ISSUE
Kristian Alfonso
Days of Our Lives
Soap Opera Digest Advertising Office
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2015 National Display Rates*
Size
4 Color
B&W
Full Page
$10,665
$8,760
3/4 Page
$9,200
$7,700
2/3 Page
$8,670
$7,255
1/2 Page
$7,170
$5,815
1/3 Page
$6,210
$5,050
1/4 Page
$5,380
$4,380
4th Cover
$13,860
2nd Cover
$13,005
3rd Cover
$11,515
Effective January, 2015
Rate Base = 135,000
*Rates are tentative and subject to
change. These rates are gross rates.
Mechanical Requirements
TRIM SIZE
5-1/8” X 7-3/8”
LIVE MATTER
4-3/8” X 6-5/8”
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FULL PAGE (NON-BLEED)
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SPREAD (TRIM)
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1⁄2 PAGE (VERTICAL NON-BLEED)
2-1/8” X 6-5/8”
Days of Our Lives
The Young and the Restless
1⁄2 PAGE (HORIZONTAL, NON-BLEED) 4-3/8” X 3-1/4”
1⁄2 PAGE SPREAD (BLEED)
10-1/2” X 4”
1⁄2 PAGE SPREAD (TRIM)
10-1/4” X 3-3/4”
1⁄2 PAGE SPREAD (NON-BLEED)
9-3/4” X 3-1/4”
1/3 PAGE VERTICAL (BLEED)
2” X 7-5/8”
1/3 PAGE VERTICAL (TRIM)
1-3/4” X 7-3/8”
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NOTE: Due to our saddle stitch
binding method, the center
pages of the magazine will
trim slightly smaller than 5-1/8”
in width dimension. Therefore
it is necessary that our live
matter specifications be met.
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
The Scoop on The Soap Reader
Adults 18+ Women 18+
TOTAL
Readers Per Copy
3,330,000
20.06
3,020,000
18.19
GENDER
women
men
90.7%
9.3%
100.0%
AGE
age 18-34
age 35-49
age 50-64
age 65+
average age
19.3%
32.2%
34.4%
14.1%
49 years
18.8%
33.9%
32.7%
14.6%
49 years
HOUSEHOLD INCOME
$30,000+
$40,000+
$50,000+
$60,000+
average HHI
60.7%
49.8%
42.1%
35.2%
$54,211
59.5%
49.1%
42.0%
35.6%
$53,353
FAMILY
married
4+ people in HH
average HH size
any children in HH
average number of children
43.5%
37.5%
3.2 people
45.8%
2 children
42.5%
37.5%
3.2 people
46.6%
2.1 children
EDUCATION
high school graduate+
any college
87.2%
43.1%
86.8%
44.1%
EMPLOYMENT
employed
employed full-time
working women
54.3%
39.9%
49.6%
54.6%
39.4%
54.6%
COUNTY SIZE
County A
County B
County C
County D
36.9%
33.5%
13.0%
16.6%
35.9%
33.4%
13.2%
17.4%
RACE/ETHNICITY
Caucasian
African-American
Spanish/Hispanic/Latino
57.5%
36.8%
6.8%
59.0%
36.2%
6.1%
Source: 2014 GfK MRI Doublebase
Weighted by: Population
Soap Opera Digest
reaches over
3.3 Million adults!
Roger Howarth
General Hospital
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
Delivering a Devoted and
Passionate Audience
READ
3+ OUT OF 4
READ
4 OUT OF 4
READ
IN-HOME
VERY GOOD
OR ONE OF MY
FAVORITES
MEDIAN
READING
TIME
Soap Opera Digest
57.4%
44.7%
34.8%
58.3%
31.0
Better Homes & Gardens
54.8%
43.7%
47.0%
58.2%
38.0
Family Circle
50.6%
41.0%
47.2%
46.8%
35.7
First For Women
50.0%
39.2%
48.8%
57.6%
39.1
Good Housekeeping
59.8%
48.6%
50.4%
59.8%
43.0
Redbook
49.3%
40.2%
44.0%
42.8%
34.2
Woman’s Day
52.1%
40.7%
45.5%
49.8%
37.4
Woman’s World
53.6%
39.0%
51.9%
65.0%
39.5
ENTERTAINMENT
NEWS WEEKLIES
READ
3+ OUT OF 4
READ
4 OUT OF 4
READ
IN-HOME
VERY GOOD
OR ONE OF MY
FAVORITES
MEDIAN
READING
TIME
Soap Opera Digest
57.4%
44.7%
34.8%
58.3%
31.0
InTouch Weekly
47.9%
36.7%
31.0%
46.5%
26.8
Life&Style
38.7%
27.6%
26.7%
42.6%
25.5
People
55.4%
41.6%
33.0%
58.0%
30.9
Us Weekly
51.8%
36.0%
32.4%
49.0%
26.6
WOMEN’S SERVICE TITLES
Source: 2014 GfK MRI Doublebase
Base: Women
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
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JANUARY 13,, 2014
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Fitness Tips From The Stars
02cover.lay.indd CN1
BLACK YELLOW MAGENTACYAN
SODP-140002-CN1.pgs
12/20/13 2:55 PM
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13:58
RETAIL
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Kristoff St. John
The Young and
the Restless
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Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
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Giving Readers What They Crave
Soap Opera Digest, the leading magazine reporting on the soap
opera industry for over 35 years, provides behind-the-scenes scoop
and breaking news to passionate soap fans every week.
With special editorial features on beauty, fashion, health/fitness and
parenting, in addition to the latest soap news, Soap Opera Digest
gives readers all the information they crave.
AMC: NOT COMING BACe.K”!
soap One Of These
digest PeopDleie..W. ill
”Mistakes Were Mad
OPERA
!
Your #1 Soap Sou rce!
DAYS
SHOCKING
MURDER!
Gabi
Sami
CAN’T-MISS Y&R
i’s
ikki’
Nik
Big
Reveal:
DYLAN IS
MY SON
Nick
R 2,, 2013
ER
EMBE
DECEMB
Will And Sonny
Kate
SPECIAL
G
IN
IV
G
S
K
N
A
TH
Moments From The Stars
Recipes And Memorable Holiday
11/13/13 12:37 PM
48cover.lay R1.indd
CN1
BLACK YELLOW
s
pg
-1N30048-CN1.
DPYA
SOAC
MAGENT
11.13.2013
11:40
Michelle Stafford
The Young and the Restless
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
Late-Breaking News: The Go-To Section
Each week, millions of readers turn to Late Breaking News for all the latest, hot-off-thepress information about the soap world. This informative feature covers headline stories,
both on and off camera. Soap fans rely on Late Breaking News for the latest cast
changes, sneak peeks of upcoming storylines and real-life information about their
favorite stars, including engagements, weddings and birth announcements.
Soap Opera Digest takes readers behind-the-scenes to reveal who’s been hired and
who’s been fired, roles that are being recast and the weekly ratings for all of the shows.
From heartfelt good-byes from actors who are leaving their show to teasers about what
is going to happen on-camera, Late Breaking News is a must-read for millions of fans who
want the inside scoop on their favorite form of entertainment.
late- brea
k
i
n
g
hot off
n
e
w
s
the press
DRAKE
HOGE
“DAYS IS MYSLTIFYN ON RETURN:
E”
6 GH: Will
Rob
Stop Patric in
k
And Sabrin
t the Day of
a’s
Wedding?
ebration at Days CelUniversal
Studios,
7 DAYS: B
(John) spoke Drake Hogestyn
rady
w
his upcomin ith Digest about
And EJ Fig
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ht
2014. “Whe return in early
Over Kriste
n John left Sa
n
he made a de
lem,
is thicker thancision that blood
8 B&B:
w
at
er
,” explains
Hogestyn. “H
Thanksgivin
Salem hoping e comes back to
g
th
at
hi
s
relationDrama For
ship with M
Th
the test of timarlena has stood
Forresters e
e.
A
fte
r
all the
things that Jo
have been th hn and Marlena resolv
10 GH’s G
ro
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ing that they ugh, he’s hop- — an ed to put DAYS
Francis Go
d
understandin can come to an behind his life in Hollywood —
ne;
SOAPnet
time.... John g. It will take Hoges him. In late September,
ke
Ceases
ground. He pt his ear to the the so tyn went on tour with
ap to help to
going on withknew what was new
promote the
Programm
bo
ing
fallout with Brady and the Bette ok Days of our Lives
r
K
He’s also aw risten and Eric. A H Living: Cast Secrets For
ea
part in it.” are of Marlena’s “It w lthier, Balanced Life.
as pretty muc
h my fareHogestyn
well tour to
worked w
thank
longtime
scene pa ith for their support an everybody
Deidre Hall
rtner so lo
d for being
ya
he reported (Marlena) when many l,” he states. “I saw so
gr
ba
ea
ck
t
pe
to
ople who I ha
the set seen
on October
dn’t
in
worked out of 21. “The show trave years.” The actor then
le
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se
to
qu
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hi
s
ce
native Indian
, so the on
first person
Se
a
I
he relates. “I saw was Dee,” his bi ptember 29 to celebrate
to come backt was really nice friendsrthday with family and
be able to w into the fold and he sh . “I had an epiphany,”
or
ar
fell right ba k with Dee. We have es. “I thought, ‘Wow, I
ck into that
been in Cal
ifornia since
rhythm and
go
od
1978.
sy
off and runn nergy. We were Coast My family is on the East
ing.”
and Indiana.
I rarely get
Last May
to see them
, Hogesty
n a change . Maybe it’s time for
.’ ”
The Young and
the Restless
JILL JOHNSO
N/JPI
Sharon Case
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11/13/13
1:12 PM
JILL JOHN
SON/JPI
A
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
Soap Star Style
Wondering what trends the hottest daytime stars are donning
off-screen? Soap Opera Digest brings you these answers and
more in its weekly Star Style feature.
Star Style gives readers a peek into soap stars’ cosmetic cases
and closets and provides entertaining commentary from the
Soap Opera Digest Style Squad. Sometimes our experts agree
and sometimes they don’t, making Star Style must-read for all.
style
what they’re wearing...wh
h ere
e
they’re
y
going...what
g
oing...wh
what tthey
they’re
hey
doing
information
station
Q
PHOTOS: HOWARD WISE/JPI
I have been trying to
find recent pictures of
Arianne
Ar
rian Zucker (Nicole, DAYS)
her new haircut. It is so versawith
w
h he
ttile and I love it. So far, I’ve had no
luck. I was wondering if you could
provide those for me. I would like
a few different ones to show just
how many ways you can change
the ’do, and also to show the front,
back and sides. I have a real problem with
ith trying
t i to
t describe
d
ib
hairstyles
y to myy hairdresser. If I want something different, I usually try to show her a picture.
I had surgery in October and I’m just
now able to get out and about. I’m in
desperate need of a cut and style and
I really like her new look. Thank you for
any help you may be able to provide me.
N.W., via email
Happy you’re feeling better! Here
are a variety of shots of Zucker with
her
h new cut.
A
giving
gi
i i g the boot
With B&B’s Kristolyn Lloyd (Dayzee) relocating to the
East Coast to perform in the musical Witness Uganda for
the next few months, the actress is looking forward to
doing something she hasn’t done for a while: don winter
apparel. “I am so excited,” she smiles. “I have these Steve
Madden boots that have fur on the inside of them and they
lace up to my knees and I am obsessed with them. They’re
camel-colored [and] they’re super-warm. I love them, and I
can’t wait to show them off.”
SEAN SMITH/JPI
Send your style questions to Star Style, Soap Opera Digest,
4 New York Plaza, 2nd Floor, New York, NY 10004 or
email them to [email protected]
Due to the volume of mail received, we regret that we cannot
answer your letters personally.
fill in the (beauty)
blanks
My Favorite Spa Service: “Deep
worko
utt,
tissue massage. After a good workout
workout,
nothi g better
b t to release the tension and rejuvenate
there is nothing
your body.”
My Skin Care Staple: “Clarisonic [skin cleansing brush].”
My Best Party Makeup
Trick: “Using a concealer
powder over your dark lipstick
so it stays on your lips and not
on your glasss ...
or elsewhere.”
e.”
Hair Color
That’s
The Most
Th
Me:
M “Brunette,
(Abigail,
since
it is my
s
natural color.
DAYS)
Being blonde hass
been fun for the
blue eyeliner.”
eyeliner.
role
of Abby, but
r
Product That Brin
Brings Me Joy: “Essie
I am
a ready to get
nail polish. There’s always a color to
PA
back
to
my
authentic
c
suit
my
mood
or
at least give me a joyful
UL
S KI P
P ER/JPI
brunette
brunett locks.”
chuckle, like ‘Brooc
‘Brooch The Subject’ or
My DIY Beauty Secr
Secret: “Prtty
‘Don’t Sweater It’. My
‘Don’t
Peaushun Skin Tight Body Lotion. I
friends laugh at me
swear, it is magical. Makes your body
because I literally
looked bronzed and toned! Obsessed!”
pick a color based on
Minutes I Spend Getting Ready::
what
wha
wh
a my current mantra
ra is!”
is!
“Depends on the day. My skin regimen
en
My Drugstore Musttakes me normally 15 to 20 minutess a
Haves: “Neutrogena
Ha
day. Cleansing with the Clarisonic and
nd
SkinClearing
FoundaSk
gentle cleanser, applying sunscreen
tion.
tio A dermatologist
to my face, neck and hands (comrecommended
it to
re
monly forgotten but so important).
me
m a few years ago
I use very little makeup and let my
and
an I have stuck with
hair dry naturally when I am not
it ever since.”
working, so this cuts the time down
If I Weren’t Me, I’d
significantly.”
Want To Look Like: “Zoe
Zoe
oe
My Guilt-Free Product
Saldana.”
PI
VI S U A L /J
Splurge: “Eye cream, Dr.
I Am On The Hunt For The
Perricone.”
Perfect... “Sunscreen. Currently my pick
Beauty Trend I Want
is EltaMD. It is light and doesn’t make you
To Try: “Thin, midnight
shiny underneath makeup.”
Kate
Mansi
19
18
04style.lay.indd 18
SODP-140004-018.pgs
BLACK YELLOW MAGENTACYAN
JILL JOHNSON/JPI
star
SOAP OPERA DIGEST
Favorite beauty products, wardrobe must-haves and
accessory do’s and don’ts make this feature a fashion
encyclopedia overflowing with information.
1/7/14 9:44 AM
01.07.2014
08:50
04style.lay.indd 19
SODP-140004-019.pgs
BLACK YELLOW MAGENTACYAN
1/7/14 9:44 AM
01.07.2014
08:50
Finola Hughes
General Hospital
Soap Opera Digest Advertising Office
5020 W. Linebaugh Ave., Suite 210, Tampa, FL 33624.
Toll: (800) 237-9851 Phone: (727) 443-7667 Fax: (727) 445-9380
Email: [email protected]
Web: www.russelljohns.com
Editorial Features Readers Love
star style
Let’s Make a Meal dishes out recipes as well as
behind-the-scenes information with a fun twist! Find
out what the soap stars like to cook and with whom
they like to share their favorite meals.
beauty ba
r
Tips from Da
makeup art ytime Emmy-winning
ist Jim DeMa
rco
■ Have you won
dered how you
it through thos
r favorite soa
e steamy kiss
p couples mak
ing
smudge of lips
e
tick anywhere? scenes without so much
as a
lipstick pencils,
Well, one eas
y trick is to use
which are pop
textures and
ping
matte
up everyw
variations. The
y happen to be here in different
because they
are quick and
my all-time favo
easy to apply,
be worn arou
rite
nd the clock.
smudge-proof
The
and can
fashionistas
alike. Over the y are great for moms, brid
es and
counter, my favo
Beauty (by Dre
w Barrymore)
rite picks are
Flower
and Sonia Kas
faves include
Tarte and NAR
huk. Departm
ent store
S. The best par
task pencils
is you can pop
t about these
your favorite
multipout and it will
gloss on top
even stay on
to sexify your
longer!
SEAN SMITH
/JPI
Pet Set is where readers get to meet the adorable pets
that have stolen the hearts of daytime’s biggest soap
stars. A fun look into a unique aspect of the lives of these
stars, and the companions that make them complete!
teen-ny
SODP-060040-
Mother/Father Knows Best asks daytime’s actors to share
their techniques of coping with the role of parenting.
Soap fans with children will love the practical advice
they receive from their favorite soap parents.
Teen Scene places the spotlight on the hottest teens on
the soaps today and explores current trends, style choices,
social interaction and more.
Beauty Bar features the hottest makeup trends today.
Covering all things beauty it provides readers with the
advice needed to achieve the looks of daytime’s most
beautiful stars!
Kate Mansi (Abigail)
“This is a great salad because it tastes fresh and has just the right
amount of protein.”
Healthy Spinach Salad with Quinoa,
Avocado and Grapefruit
Ingredients:
1 bag of washed baby spinach
2 grapefruits, peeled and fruit separated
1 avocado, diced
1 cup cooked quinoa
For the Citrus Vinaigrette:
1 ½ Tbsp. olive oil
1 ½ Tbsp. champagne vinegar
2 Tbsp. chopped shallots
Salt and pepper to taste
Splash of fresh grapefruit juice
these stars — with lip pen
cils.
get the loo
k
Page 70
Send your style
Tar te LipSur
questions
to Star Style,
$24, tarteco gence matte lip tint:
Soa
smetics.com
Digest, 4 New p Opera
York Plaza,
NARS Velvet
2nd
Ma
Floo
tte
r,
Lip
New
$25, narsco
smetics.com Pencil:
10004 or e-m York, NY
ail
Sonia Kashuk
SODstyle@so them to
Velvety Ma
sh
Wal
apoperadi•
Crayon
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tte Lip
: $7.
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gest.com
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to the volume
uty Sheer Up
of mail
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, rt stores
, we regr
Tyler Bell (Thomas
cannot answer et that we
Drew
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personally.
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Stooges or when
ing with The Three
Anyth
Jim
and stuff like that.
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people do pratfalls
Bryton (Devon,
dian and I like him
t: Has being on a soap
Carrey is a physical come
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Digest: How do you
tball court.
bars. I love them.
Bryton: On the baske always get you on Bell: Kit Kat
dream acting job?
can
Digest: What is your Bond, but there are
Digest: What song
floor?
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not
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Bell: Traffic.
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Digest: What alway
Teen Seen
Chit Chat...
EST
SOAP OPERA DIG
PASCHAL/JPI
PHOTOS: JOHN
70
09.08.2006
pgs
-060040-070.
SODP
CYAN
MAGENTA
BLACK YELLOW
14:36
JOHN PASCHAL/J
PI
In 2009, Brya
n R. Dattilo (Luc
as, DAYS) gave
the best seat
in the house
to Seamus.
ACTORS A
ND THEIR
PETS
Galen Gering
(Rafe, DAYS)
spent some
quality time
with his pup
in 2010.
Carolyn Hen
nesy
(Diane, GH) with
her feline com
panion in 2008
.
Directions:
•Rinse quinoa and cook according to oil, grapefruit juice,
package directions. Drain and cool.
vinegar, chopped shallots
•Peel the skin and separate the
and salt and pepper.
grapefruit pieces. Cut grapefruit into •In a large bowl, toss
small pieces for the salad.
spinach, quinoa, avocado,
•In a medium bowl, whisk the olive
grapefruit and vinaigrette.
treadmill at an incline of five to six at a 3.8
speed, so I can really get my heart pumping. I also do weights for my legs, my back,
my arms, my stomach and my butt.”
As far as her diet, Alfonso says,
“Everything in moderation. I never starve
myself, ever. I need the nutrients, especially with the schedule I have. I need to
eat. I’ll have fish, chicken, lots of salads.
Danny [her husband] and I have been on
this great salad kick. We take lots of aru-
gula, lots of avocado — because it’s a good
fat, so I eat a lot of that — cherry tomatoes,
red onions and creamy feta cheese. I then
take olive oil and a nice, fresh lemon and
squeeze the lemon all over. I use just a little
olive oil; coat your lettuce. We all need the
good fats in our system. I finish it off with
a little sea salt. It’s a delicious little side.
I make salmon with a garlic spread and
cracked pepper and then I put it on the grill
and eat that with the salad.”
BRIAN LOWE
/JPI
STEVEN BERGMAN
JILL JOHNSON/JPI
Exercise Kristian Alfonso (Hope)
“I try to go to the gym every day or at least six out off th
the
seven days. I take my scripts with me, I take my iPad with me, I
do work on the phone. I try to accomplish more than one thing at
a time; it makes the workout go by so much faster.
“I walk on the treadmill for a minimum of four miles. I do the
Make Thi
JILL JOHNSON/JPI
Lauren Koslow (Kate)
“I’m thinking of becoming a vegan this year.
r.
I’m a big supporter of buying produce locally
l
o
or organically.”
Breakfast: “I always eat breakfast. I think it’s the
Brea
most important meal for you to have. I usually have
oatmea
oatmeal with a banana and soy milk. If I have some
kind of ggrain, I’ll eat Ezekiel bread with almond or peanut butte
butter. I have some kind of protein, usually eggs,
but that will change when my diet transitions to
vegan. I also have a vice, which is espresso
or capp
cappuccino. It’s a healthy breakfast that is
low in fats.”
Lunch: “I don’t eat lunch.
For me, I think lunch is
kind of a useless meal. On
average, I think we as human
beings consume way too much
food. As the years go by, you also
need less food. I might have a snack
during the day, which is usually
fruit or a KIND snack bar. They
have nuts and are very low in sugar.
If I go to lunch with someone, I’ll
usually have a salad. So it’s striking the right balance between my
activities during the day and how many calories I consume.”
Dinner: “At dinner, I usually have a grain, like brown rice or
barley. I like it stir-fried with vegetables and tofu. I love seasonings. We grow herbs, so there are all kinds of herbs and different
kinds of oils. A lot of the vegetables we grow on our farm. What
we eat depends on the season. In California, you can grow yearround. We don’t grow everything, but I try to buy what is grown
locally or organically.”
3:24 PM
Get a perfect pucker — like
GH’s Lindsay
Morgan
(Kristina)
Derk
Cheetwood
(Max, GH)
was all
smiles
with his
pooch in
2010.
SOAP OPERA DIGEST
DAYS OF
FO
OURs ReLIVES
cipe!
Diet
9/8/06
DAYS’s Lisa
Rinna (ex-Billi
e)
JOHN PASC
HAL/JPI
B&B’s Jacq
uelin
MacInnes Woo e
d
(Steffy)
JILL JOHNSON/
JPI
Fitting Image provides readers with the advice they
need to look and feel like their favorite soap stars. This
star-studded engages readers as their favorite stars reveal
personal strategies for looking and feeling their very best.
57
56
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10:53
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15:30
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