mEdia kit

A magazine by the Regroupement des cabinets
de courtage d’assurance du Québec
mEdia kit
2014-2015
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Publication
> I ssued
four times a year
& French
>P
rint and Web formats
(upon request)
>E
nglish
Privileged links with a wellinformed and influential
business readership
Liaison is the in-house magazine of
the RCCAQ, which is recognized as the
official voice of insurance brokers
in Quebec.
Featuring a carefully designed format, Liaison covers
news developments in the insurance sector; its
in-depth content focuses on marketing,management,
technology and legal affairs, among other topics.
In addition to providing a wealth of information, each
issue creates privileged links between the RCCAQ and
its members and partners. Thanks to its high-quality,
in-depth content, this bilingual quarterly publication
has become a crucial point of reference for the
insurance industry in Quebec.
Another unique feature of the magazine is its
loyal and receptive readership. Each issue is
sent out to the RCCAQ’s entire membership
(i.e. 4,200 insurance brokers based in 600 firms
and branch offices), as well as to a variety of
influential industry figures. Liaison thus serves
a prime market while providing an extraordinary
advertising medium.
Maximize your performance by directly targeting
a well-informed and influential clientele!
Distribution
5 000 copies distributed throughout Quebec to:
> RCCAQ members (brokers, managers and administrative
personnel).
> Suppliers (telecommunication companies, vehicle protection
companies, claims professionals, body shops, etc.).
> S enior managers of insurance brokerages (Intact Insurance,
Aviva, etc.).
> Regulatory organizations (Chambre de l’assurance de
dommages/CHAD, Autorité des marchés financiers/AMF, etc.).
> S chools in Quebec offering damage insurance training.
> Elected and other officials.
Readership
profile
> 6 4% women/36% men.1
> Loyal and influential clientele.
> Business readership strongly invested in the community.
> Readers throughout the province of Quebec, with 34%
residing in Montreal, Laval and Quebec City.1
Annual revenues in the damage insurance
sector are estimated at more than
8 BILLION
per year.2
1
Figures taken from the RCCAQ’s membership database.
2
2 011 annual report on insurance, AMF.
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Publication schedule
ISSUE
RESERVATION
MATERIAL
PUBLICATION DATE
Fall 2014
July 11 2014
July 21 2014
September 2014
Winter 2015
October 14 2014
October 31 2014
January 2015
Spring 2015
January 30 2015
February 6 2015
March 2015
Summer 2015
April 3 2015
April 10 2015
June 2015
FEE SCHEDULE
Full page
9" x 10.75"
1/2 page horizontal
8” x 4.875”
1/2 page vertical
4” x 9.75”
1/3 page horizontal
8” x 3.25”
1/3 page vertical
2.66” x 9.75”
1/4 page horizontal
8” X 2.4375”
SIZES
RATES (per issue)
4-colour CMYK
1 issue (FR and ENG)
2 issues (FR and ENG)
4 issues (FR and ENG)
Second Cover
$2 640
$2 508
$2 428
Third Cover
$2 530
$2 403
$2 327
Fourth Cover
$2 860
$2 717
$2 520
Full page
$2 112
$2 006
$1 943
1/2 page
$1 555
$1 524
$1 430
1/3 page
$1 400
$1 372
$1 288
1/4 page
$1 260
$1 235
$1 159
Preferential positioning
A fee of 10% will be charged on all requests for preferential positioning (right-hand page, first half of magazine, etc.).
Inserts
If you prefer to insert your own material (add-ons, flyers, promotional offers, etc.), please call us at (450) 674-6258, ext. 229.
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“Thanks to Liaison magazine,
your can profit from your
advertising by reaching a
well-informed and influential
target readership.”
For additional information or to reserve
advertising space, please call:
Typhaine Letertre , Communications Project Manager
(450) 674-6258, ext. 229
Regroupement des cabinets de courtage
d’assurance du Québec
Complexe St-Charles
1111 St-Charles West
East Tower, suite 550
Longueuil (Quebec) J4K 5G4
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