INVISTA Rendez-Vous brings excitement to

April 2011
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INVISTA Apparel Newsletter
Content
Global
Global
Ready-to-wear LYCRA® Style fiber
is ready when you are
LYCRA® Style fiber, a new member in INVISTA’s brand portfolio, has been specially
developed for the unique branding, performance and pricing needs of the ready-to-wear
market. The brand helps to create clothes that consumers love to wear, all day, every day,
from day to night and casual to dressy occasions.
The new brand is targeted to reach a new, younger customer base and
will redefine the role that LYCRA® Style fiber will play in providing
individual style without compromise comfort or fit. To better understand
how to emotionally engage this new target consumer group, INVISTA
went beyond traditional consumer studies and worked with
Innerscope Research, a leader in the biometric market research field,
to uncover deeper consumer insights by measuring and analyzing
consumer’s physical reactions and cognitive processing when they
were shown the LYCRA® Style fiber brand, positioning statement and
imagery. The initial research in U.S. confirmed that the brand is ideally
positioned to connect with target consumers and drive them to respond.
Engineered for a variety of garments, LYCRA® Style fiber has just the
right amount of recovery levels to make sure garments keep their
shape. The fiber has the ability to improve machine speeds, yarn
draftability, reducing wastage and knitting breaks, which makes
it an attractive choice for managing production costs.
LYCRA® Style fiber is being introduced and will be available
globally in the spring of 2011 through public relations
and trade advertising promotions. Learn more at
www.LYCRA.com/Style.
North America
•
•
•
•
•
•
Worth paying 5 – 15% more
79%
Improves garment desirability
Benefits are very believable
Prefers garments with the LYCRA® Style fiber hangtag
Likely to buy a garment with the LYCRA® Style fiber hangtag
69%
64%
61%
79%
Web-based study conducted by Strategic Insights, an independent marketing research company. Criteria: Women, ages 18-49, qualified for any or all of the
following – fashion conscious, college educated household, minimum income requirement (USA only). Countries included: France (n = 425),
Germany (n = 407), Italy (n = 403), U.K. (n = 401), USA (n = 405).
Strategic Insights Consumer Study, 2010
p.04
COOLMAX® EcoMade fiber – from bottles to socks
LYCRA® fiber helps women love their assets
LYCRA®T400® fiber takes on 100% cotton
Have you heard the buzz?
Slip into Slim this Spring
Wilhelmina Model Search for Women 40+
Latin America
p.06
• What’s new in Brazilian Color Card for
Summer 2012?
• LYCRA® SPORT fabric makes its debut in Brazil
• LYCRA® beauty fabrics landed in Mexico
• LYCRA ® fiber and Palermo Viejo Designers Circuit
• Real sized women reveal the benefits of
LYCRA® beauty fabrics & Xtra Life LYCRA® fiber
EMEA
p.07
• LYCRA® fiber MOVES returns!
• LYCRA® SPORT fabric and LYCRA® SPORT
socks rock ispo
• Turkish customers rave about LYCRA® fiber
• INVISTA celebrates its 50-year relationship
with Andres Sarda
• INVISTA innovations come together at Denim
by Première Vision
Asia Pacific
p.09
• LYCRA® fiber brand campaign is awarded highest
honor in Japan Nikkei MJ Awards
• COOLMAX® All Season and LYCRA® SPORT fabrics
on display at the 53rd Kolon Korea Open
• COOLMAX® All Season fabric provides Black Yak
customers all-season comfort
• INVISTA invites over 200 guests to “Get together
and be a little COOL!”
• LYCRA® SPORT fabric creates a winter heatwave
in Thailand
China/HK
Consumer response to the LYCRA® Style fiber brand
p.01
• Ready-to-wear LYCRA® Style fiber is ready
when you are
• INVISTA Apparel Business Planet Agenda
update – health and safety awards at the plants
• Adidas Golf ClimaCool® with
COOLMAX® ENERGY fabric hits a hole in one
• Change of LYCRA® fiber brand logotypes guides
new logo designs
• Start now to capitalize on the brand value of
INVISTA products
p.10
• LYCRA® beauty fabrics lead the way in lingerie
development
• No longer is the secrets of long underwear being
kept under wraps!
• INVISTA meets the needs of active & outdoor
enthusiasts at ispo china 2011
• INVISTA Rendez-Vous brings excitement to
intertextile Fair in Shanghai
• Maniform renews joint-hangtag program
with INVISTA
Global
INVISTA Apparel Business Planet Agenda update health and safety awards at the plants
Creating long-term value for society by protecting the safety and
health of workers and others is an integral part of the INVISTA
Apparel Business Planet Agenda vision. We are proud that INVISTA’s
sites in Victoria and Texas have been recognized for their sustainable
safety programs by the U.S. Occupational Health and Safety
Administration (OSHA). INVISTA’s Maydown site has also received a
similar designation from Northern Ireland’s government organization.
The Paulinia site in Brazil has earned a 35-year safety record by more
than 23 million work hours without a lost time injury. In China, the
Foshan site received the A-Class Safety Production Management
Award from Foshan Safety Bureau and the Safety/Fire Excellence
Award from Sanshui District Safety Bureau in 2010.
Another way that the INVISTA Apparel business achieves its
sustainability vision is by using post-consumer recycled resources in
shares this same goal and has put
the production of its COOLMAX® EcoMade fiber. COOLMAX®
the priority on sustainability and
EcoMade fabrics are made from qualifying fibers with 97 percent
development of high-quality fabrics.
recycle content, as demonstrated in successful mill trials, without
Find out more about the Sun Hing Green at
loss of comfort or performance. Estimates from our supplier indicate
Heart program at http://www.shltd.com/INVISTA/index.html
that the energy savings to produce COOLMAX® EcoMade fiber made
from post-consumer recycled bottles, compared to polyester made
from virgin raw materials, is a minimum of 70 percent.
Keeping workers and neighbors safe and using resources efficiently
as we work to make people’s lives better – this is value creation, and
it is our constant aim. The Apparel Business Planet Agenda is a
INVISTA is dedicated to supporting customers around the world to
framework for innovation and action that contributes to overall
find better ways to use resources, apply good science, reduce waste
quality of life for everyone.
and increase the utility and durability of products. Sun Hing
Industries is one of INVISTA’s long-term customers in Asia who
Global
Adidas Golf ClimaCool® with COOLMAX® ENERGY fabric
hits a hole in one
From their swing to the clothes they wear, golfers everywhere are
made with CELLIANT® fiber that captures and reflects the body’s
always on the lookout for ways to improve their game. adidas Golf is
energy to increase tissue oxygenation by an average of 7% during
renowned for manufacturing and selling high-performance
athletic performance. And to golfers, news like that is a hole-in-one!
products including apparel to support their performance. In
addition to COOLMAX® EXTREME PERFORMANCE fabrics that meet
INVISTA’s higher standard of moisture wicking and quick-dry
qualities, adidas Golf recently adopted COOLMAX® ENERGY fabric
Patricia Dahan, senior director of global apparel at adidas Golf, says,
“PGA professionals endure long rounds in environmentally and
physically stressful conditions. The right apparel to support optimum
performance is paramount to success. We offer several styles of
ClimaCool® with COOLMAX® ENERGY fabric to help our athletes
perform consistently at the highest level throughout a round.”
To make it easy for golfers to identify garments made with
COOLMAX® ENERGY fabric that meets INVISTA quality standards,
new hangtags are being introduced at adidas Golf stores worldwide
that will communicate to consumers the unique performance of
COOLMAX® ENERGY fabric. With this new development, adidas Golf
continues to demonstrate market leadership in high performance
golf apparel.
02
Global
Change of LYCRA® fiber brand logotypes
guides new logo designs
INVISTA is a company that thrives on the
are gradually changing over to reflect the
power of differentiated products and
new logotypes.
brands, and it constantly strives to protect
the integrity of its intellectual property
and trademarks. The growing family of
LYCRA® fiber brand logos is a good
example of its commitment to meeting
changing demands while preserving a
legacy that has required years to develop.
LYCRA® fiber brand hangtags and stickers
are available for ordering on
www.hangtags.INVISTA.com. Notices are
being posted on the website three months
in advance of each of the new hangtag
and sticker availability. If you already have
a trademark license agreement with
INVISTA has recently established new
INVISTA, please get the new logotype file
standards that affect all LYCRA® fiber brand
through your local INVISTA representative.
logotypes. It has also focused on creating
a consistent brand image that will help
guide the design of future LYCRA® fiber
brand logos as additional product
innovations are launched. The current
hangtags and stickers provided by INVISTA
Global
Start now to capitalize on the brand value
of INVISTA products
With 88% consumer awareness,
and promotional materials, provided that
LYCRA® fiber offers exceptional brand
they have signed a trademark licensing
value to consumers. Research shows that
agreement with INVISTA.
consumers perceive the LYCRA® fiber
brand logo on garments as a sign of
quality. Six out of ten consumers prefer
the LYCRA® fiber brand of stylish comfort
to generic spandex/elastane. Two out of
three consumers are willing to pay a
premium when they find LYCRA® fiber
identified on garments and packaging*.
INVISTA protects its brands by allowing
trademark use only to those who sign a
royalty-free trademark license. Far from
acting as a deterrent, the trademark
license captures the value of the brand,
and, in fact, 75% of the LYCRA® fiber
trademark licenses have already been
signed by European brands. To apply for a
An effective way to capitalize on the
LYCRA® fiber trademark license, simply go
LYCRA® fiber brand value is to tell your
to license.lycra.com
customers about the value of your product
by using INVISTA branding tools. Free
*2008 brand tracking study by Strategic Insights
hangtags are supplied by INVISTA to
identify garments made with fabrics
meeting INVISTA performance standards,
so be sure to check out
hangtags.invista.com and remember that
pre-approved fabrics with an INVISTA
hangtag fast-track code enable brands
and retailers to get hangtags faster.
Customers are also welcome to use the
trademarks directly in their advertising
03
North America
COOLMAX® EcoMade fiber - from bottles to socks
While it is true that ‘innovation starts with imagination’, few could have imagined that
post-consumer recyclables such as used plastic bottles could be successfully converted into fibers
for high-performance COOLMAX® EcoMade socks! Made in part with fibers that are made from 97
percent recycled resources, COOLMAX® EcoMade socks benefit the environment while maintaining
the wicking performance that you’ve come to expect from the COOLMAX® brand.
“With COOLMAX® EcoMade socks, consumers do not have to sacrifice style or performance
standards in order to wear apparel manufactured from recycled resources. There are now literally
hundreds of styles available nationwide in almost every color and design for both men and
women,” says INVISTA Global Legwear Director Denise Sakuma.
Name-brand sock manufacturers and retailers have joined together in expanding the product’s
popularity for athletics and everyday comfort. Socks from DeFeet®, Injinji®, Dansko®, Timberland®,
and Sports Tuff are featured on the web site www.COOLMAXECOMADE.com.
A team of robots is also featured on the site to represent each stage of the high-tech process.
The animation was one of 19 Gold ADDY® recipients selected from more than 180 entries at the
American Advertising Federation awards in Wichita, Kansas.
North America
LYCRA® fiber helps women love their assets
Fashion stylist Cher Coulter, “Stylist of the
on legs, midsection and derrière, Coulter
dress themselves with a sense of joy and
Year” at the 2010 Hollywood Style Awards,
takes the mystery out of shapewear by
excitement,” said Coulter.
recently stepped in front of the camera as
showing women how to wear it, and what
part of a co-branded campaign for LYCRA®
types of outfits benefit from having a shaper
fiber and ASSETS® by Sara Blakely®. The
underneath. In the lesson on legwear, she
partnership helped promote Perfect
identifies the easy-to-change ASSETS®
Pantyhose and Ultimate Ultra-Sheers,
Ultimate Ultra-Sheers as a “must-have
legwear with the stretch and recovery of
product for when you’re on the go.”
LYCRA® fiber and the innovative style of
SPANX® founder Sara Blakely.
In a series of videos that focuses separately
Other outreach included blogging,
targeted print advertising, a Times Square
billboard, morning radio shows and a
satellite media tour of fashion and beauty
trends that reached a combined
audience of more than 8.8 million people.
“Every woman should have a part of their
body they love, and I want women to
approach their wardrobe and how they
Comparing LYCRA® T40
0 ® fiber to 100% cott
on
on key garment feature
s
Balanced fabric stretch
in both directions
North America
LYCRA®T400® fiber takes on 100% cotton
10
8
Garment
shape retention
6
Fabric recovery
4
The USDA recently reported an estimated 73,000 bale reduction of global cotton production
2
compared with a 333,000 bale increase in worldwide consumption. This disparity between supply
and demand has inflated prices and reduced available resources.
Rate of
drying
Abrasion
resistance
Fortunately, LYCRA® T400® fiber provides a comfortable alternative that requires less cotton.
LYCRA® T400® fiber is competitively priced with 100% cotton garments, and offers added performance
benefits. When combined with cotton, it can create soft apparel that has better shape retention,
moisture management, and multi-directional stretch and recovery for freedom of movement.
Since cotton has no recovery power of its own and absorbs moisture, LYCRA® T400® fiber can turn
cotton basics into higher performance active wear, sportswear, casual wear and outdoor apparel.
04
Wicks moisture
(planar wicking)
100% cotton fabric
65 % cotton
35 % LYCRA®T400® fabric
* Ranking on a scale of 1 to 10
of 100% cotton fabrics versus
LYCRA® T400® fiber/cotton fabric
s on 6 key parameters (10 being
best)
North America
Have you heard the buzz?
Stay up-to-date with the latest innovations and be entertained at the same time with
Buzzbytes, INVISTA’s new monthly on-line newsletter presented by LYCRA® fiber brand.
Each month, Buzzbytes features a range of interesting articles. Learn about a different
garment manufacturer’s latest adoptions of LYCRA® beauty fabric and LYCRA® fiber in intimate
apparel. Or check out the updates on highlighted concept garments, including new body
shapers and other intimate apparel that helps to educate consumers, designers and retailers
on the inherent benefits of LYCRA® fiber innovation. Various mills and garment manufacturers
are also highlighted to show the breadth of offerings in the intimate apparel industry.
LYCRA® beauty fabrics are designed to improve the effectiveness of shapewear by providing
the scientific foundation for essential shapewear versatility - ranging from firm control to
featherweight smoothing and from understated elegance to high fashion style. The LYCRA®
beauty fabric collection is segmented into four categories, Smoothing, Sensual Curves, Sculpt
and Control to match diverse garment needs, depending on the priority of the garment
brand’s aesthetic, functionality and overt or subtle shaping design.
The first edition of Buzzbytes went online in January, with more interesting and entertaining
editions to follow each month. Log-on www.lycra.com/g_en/webpage.aspx?id=171 today!
North America
Slip into Slim this Spring
Women today are interested in purchasing
with smart phones can click on to view a
intimate apparel that shapes, smoothes
video that speaks about the product and
and enhances their bodies. To satisfy their
the benefits of LYCRA® beauty fabrics.
demand, the new Wacoal® iPant with
Check out the video clips on the Wacoal
LYCRA® beauty fabrics has been designed
website www.wacoal-america.com or at
to offer superior comfort & smoothing
www.youtube.com/watch?v=1SDr84_szHU.
along with cosmetic benefits.
Wacoal® iPant with LYCRA® beauty fabrics
To promote this great new product, a
is available at Nordstrom, Dillards and
Wacoal co-brand ad will appear in the
Bloomingdales.
April issue of O, the Oprah Magazine. The
ad will feature a unique code embedded in
the lower left hand corner that consumers
North America
Wilhelmina Model Search for Women 40+
Now it is mature women’s time to shine in the Wilhelmina 40+ Model Search, a nationwide
endeavor to find women ages 40 and over who are both beautiful and inspirational. Hosted
by Wilhelmina Modeling Agency, the world’s top modeling agency, and its partners
Miraclesuit®, the leading brand of designer control swimwear with Xtra life LYCRA® fiber, and
Macy’s, a premier retailer, the contest hopes to inspire millions of women around the world.
Interested women can register online or in person at one of four nationwide casting call
centers located in New York, NY, Miami, FL, Chicago, IL, and Los Angeles, CA. A panel of
judges consisting of Wilhelmina talent scouts, Celebrity Costume Designer Randall
Christensen, costume designer of ABC TV’s “Dancing With the Stars”, and a representative
from Miraclesuit® will review all entries. Ten finalists will each win a trip to New York to
compete in the grand finale that will feature a runway fashion show of the finalists in
evening attire and Miraclesuit® swimwear with Xtra Life LYCRA® fiber. The finale and
crowning of the winner will take place on June 30th.
05
Latin America – Brazil
What’s new in Brazilian Color Card for Summer 2012?
“All together and at the same time” … that is how INVISTA presented the trends that will
invade the Brazilian streets next summer at Color Card Summer 2012.
Combining activewear and ready-to-wear with swimwear and intimate apparel, this
holistic fashion trend was launched in the main textile poles of São Paulo (SP),
Fortaleza (CE), Rio de Janeiro (RJ) and Brusque (SC) in February.
“Once all segments are relevant to INVISTA, we decide to group them, to make it
possible for our customers to have, in the same moment, all the information they need
to develop the next collection”, said Andrea Martins, marketing manager for INVISTA
Apparel in South America. The event in São Paulo also had a talk about "Digital media
inspiring the fashion industry" delivered by Marina Pires, planning manager of
AgênciaClick Isobar, who presented case studies of how fashion has been using the
new media to generate leads and create perceptions of products and brands.
From left to right-Celia Pinho, Silvana Eva, Danielle Freitas,
product managers from Brazil
Latin America – Brazil
LYCRA® SPORT fabric makes its debut in Brazil
Brazilian consumers have joined the ranks of happy customers in Europe, North
America and Asia with the launch of LYCRA® SPORT fabric last November.
The launch was coordinated by the Rosset Group, who arranged for Angelo
Frigerio, Rosset Group product coordinator, to present cutters with a lecture about
the fabric performance, followed by a parade of garments made with qualified
fabrics. “With this content [LYCRA® SPORT fabric], cutters have additional
endorsements of quality and recognition for their product”, said Gustavo Rosset,
Commercial Director of Rosset Group.
LYCRA® SPORT fabric combines lightness, elasticity and freedom of movement,
which are essential for sports activities. To receive the LYCRA® SPORT fabric brand
qualification, fabrics are tested on standard requirements of performance.
Garments with these attributes have a LYCRA® SPORT fabric hangtag to differentiate
them to the consumer at the point of sale.
Coinciding with the Rosset program was a cocktail party for Brazilian consumers
and press at Track&Field’s flagship store.
Latin America – Mexico
LYCRA® beauty fabrics landed in Mexico
The wait for INVISTA’s LYCRA® beauty fabrics to arrive in Mexico
guests from the textile value chain was hosted by Ninabeth Sowell,
ended last November when INVISTA made a magnificent event at
Global Marketing Director, INVISTA Apparel Business, who talked
the Four Seasons Hotel for its official launch in the country.
about the phenomenal market opportunity of the fabric in the
The launch got started bright and early with a presentation of the
benefits of LYCRA® beauty fabrics technology to 11 members of the
press and media. In the evening, a special cocktail dinner for many
shapewear market, based on global and local consumer research data.
The launch concluded with a fabulous runway showing of 18
concept garments and a
popular display of 226
global fabrics and 18
Mexican fabrics that
qualified under the INVISTA
performance standards.
06
Latin America - Argentina
LYCRA ® fiber and Palermo Viejo Designers Circuit
The trendy designers of Palermo Viejo in Buenos Aires welcomed INVISTA’s LYCRA® fiber brand to their
neighborhood for a showing of the Spring/Summer 2011 Collection from November 8–22, 2010.
LYCRA® fiber brought added value to the collections not only by the excellent stretch and recovery
properties that deliver comfort, fit and freedom of movement, but also by research* that shows that
91% of consumers in Argentina believe that garments with the LYCRA ® fiber hangtag are of better quality.
The hangtags also appeared in shop windows all over Palermo Viejo to identify participating designers
and draw consumers in to see their fabulous Spring/Summer 2011 Collections.
* 2010 Strategic Insights Study
Designers participating in the LYCRA® fiber brand circuit:
Agostina Bianchi, Ayres, Burdel, Carla Ricciardi, Casa Chic/Kosiuko, Circle R/Levi´s, Cora Groppo, Cristóbal Colón,
Dam Boutique, Dorina Vidoni, El Cid, Flor de Amor, Garçon García, Huija, Jazmín Chebar, Juana de Arco, La
Cofradía, La Mercería, Les Amants, Love Miuka, Maria Cher, María Lizaso, Mariana Dappiano, Mariano Toledo,
Min Agostini, No Seas Cruel, Paula Cahen D´Anvers, Pesqueira, Salsipuedes, Seco, Sixfeet, Think Pink, van
Domselaar, Vero Alfie y Flavia Martini, Vevú, Vicky Otero.
Latin America – Colombia
Real sized women reveal the benefits of
LYCRA® beauty fabrics & Xtra Life LYCRA® fiber
Real-sized women wearing garments made with LYCRA® beauty fabrics
Arena, Phax and the designers Ágatha Ruíz de
walked the runway and wowed the crowds at the Colombiatex of
la Prada (Spain) and Lina Cantillo (Colombia).
the Americas held from January 25–27, 2011.
It was a magical tropical night of music,
The garments were created by renowned designers, such as Lina
fashion and swimsuits featuring the
Cantillo and Maria Luisa Ortiz, who sourced the LYCRA® beauty
fabrics from Protela mill and then embellished them with
exceptional fit made possible with
LYCRA® beauty fabrics.
SWAROVSKI ELEMENTS. For visitors, it was easy to see and understand
the benefits of LYCRA® beauty fabric on the body when modeled
from the permanent runway installed at the INVISTA booth.
Also pleasing to the eye were the swimsuits with "something extra"
that took the city of Medellin by storm on Wednesday night,
January 26. The suits were part of the Xtra Life LYCRA ® fiber Swim
Show, hosted by INVISTA at the Botanical Garden in collaboration
with Leonisa, Touché, Saha, Único, Babalú, Maaji, Alerta Kamarada,
EMEA
LYCRA® fiber MOVES returns!
Riding on the tremendous wave of positive feedback received
after its ‘LYCRA® fiber MOVES’ event was held in Verona, Italy in
October 2009, INVISTA is now preparing for the 2nd edition of this
proprietary global event which is to take place in Barcelona, Spain
in September 2011.
The ‘LYCRA® fiber MOVES’ event is an outstanding networking
platform to meet the “who’s who” in the legwear world. Customers
and trade press alike can look forward to an impressive series of
high-level seminars conducted by recognized speakers, plus
eye-catching and informative shows. INVISTA will also take the
opportunity to reveal its latest fiber and branding innovations, as
well as highlight the latest status of its capabilities.
07
EMEA
LYCRA® SPORT fabric and LYCRA® SPORT socks rock ispo
LYCRA® SPORT fabric, as well as LYCRA® freshFX® socks and LYCRA® SPORT socks took center
stage at the ispo Trade Show from February 6-9, 2011 in Munich. Visitors to the INVISTA booth
witnessed first hand how these new innovations lived up to the INVISTA standard of premium
fit, stretch and recovery. They also learned about the latest developments in sports socks and
the latest socks trend collection made with LYCRA® fiber and LYCRA® T400® fiber.
Simon Whitmarsh-Knight, Marketing Account Director at INVISTA for Activewear and Outdoor
Apparel said : “At ispo, we celebrated a number of new programmes with leading brands
such as Canterbury of New Zealand and Speedo. LYCRA® SPORT fabrics are now available
from leading mills around the world and, as planned, garments containing LYCRA® SPORT
fabric are now available in store”.
A number of brands have globally adopted INVISTA’s innovative fibers in their sports socks, such as Hilly (UK), Ridgeview (Ireland), Mico Sport
(Italy) and Pieffe (Italy). ispo gave INVISTA the opportunity to provide buyers with a global sourcing list of manufacturers of LYCRA® SPORT socks,
including such renowned names as Akın Çorap , Alpin Çorap, and Gelal Çorap (Turkey).
EMEA
Turkish customers rave about LYCRA® fiber
INVISTA products have led to positive customer feedback from leading fabric producers in Turkey.
Here are some comments that were included in an INVISTA advertorial interview series recently
published in the Turkish press.
Fatih Coşar, Deputy General Manager of Denim Mills at Matesa Textiles: “We marketed our
products internationally as very durable elastified fabrics that provide improved colourfastness thanks
to the use of LYCRA® T400® fiber; the elasticity would still be there with the additional benefit of a shiny
look after having washed the garment many times. The customers’ reaction was good on garment
quality after frequent washing, elasticity and soft touch”.
Melik Erdinç, Supply Manager of Yunsa: “LYCRA® Black fiber is an important tool for us to meet customer demands
about colorfastness together with comfort and ease of use. We also know that this fiber’s stretch and recovery benefits satisfy our customers
very much since thanks to these properties, consumers can wear their favorite item for longer.”
Önder Öksüz, General Manager of GAP: “LYCRA® lastingFIT fabric has excellent recovery, good consistency, minimum shrinkage features
thanks to LYCRA® T400® fiber. Denim garments made with these fabrics maintain their performance after washing and are more comfortable
than garments made with other denim fabrics”.
EMEA
INVISTA celebrates its 50-year relationship with Andres Sarda
INVISTA was honored to be present at an intimate cocktail party
Moda, Amor y Arte (“Fashion, Love and Art”) on January 17 in the
held to celebrate the release of Andres Sarda’s book Andres Sarda,
famous modernist building the Espai Disseny DHUB, located in the
heart of the modern Born area in Barcelona.
Andres Sarda and LYCRA® fiber first fell in love 50 years ago. The
Spanish designer immediately recognized that the fiber was the
perfect partner allowing him to produce the first stretch lace fabric
which would provide his customers with improved comfort and fit.
Their love story continues today. “[We are] proud of having shared
50 years of work with this unique designer and [are] satisfied at
having contributed to his success. Andres Sarda was a master of
making use of the infinite possibilities that LYCRA® fiber gave him
when creating his Intimate Apparel and Swimwear collections”, said
Consuelo Banon, an INVISTA representative who attended the event.
08
EMEA
INVISTA innovations come together at Denim by Première Vision
LYCRA® fiber, LYCRA® T400® fiber, XFIT LYCRA® fabric and CORDURA® Denim fabric were among
the INVISTA innovations featured in its global fabric and garment collection presented at Denim
by Première Vision in Paris from December 1-2, 2010.
This stunning collection comprised five distinct themes: Dress for Success, Stretch Your
Imagination, Black is Back, Color My World & Great Performances, all of which highlighted new
fabric developments from mill customers around the world, including ISKOTM in Turkey, Canatiba
in Brazil, Arvind in India, Central Fabrics in Hong Kong, Full Blossom in Taiwan, Tavex Group in
Spain, Kurabo in Japan, QianJin in China, Artistic Milliners in Pakistan.
Jean Hegedus, Global Marketing Director for INVISTA in Denim, explained that “the collection is
unique in terms of bringing together fabrics with INVISTA innovations from a variety of mills from different
regions of the world and showcasing the latest fashion trends through a variety of concept garments.”
The fabric collection and the respective mills were also promoted by INVISTA at the Kingpins Shows in New
York, Los Angeles, and Hong Kong.
Asia Pacific – Japan
LYCRA® fiber brand campaign is awarded highest honor in Japan
Yoshihiro Iwanaga said, “it is a major example of contemporary
advertising trend – plain and born from a marketing perspective.
The campaign created a series of advertisements which conveyed
how the fiber/fabric products interact with various aspects of people’s
lifestyles. ”He went on to say, “they are effectively conveying the
intended messages not only to consumers but also to apparel brands.
The consistent visual expression seen throughout the entire series
successfully delivers the feel of their products and the design excellence.”
The global brand campaign for LYCRA® fiber, "Some Clothes Love You
Back", was awarded top prize at the 39th Nikkei MJ (Marketing Journal)
Advertising Awards held at Nikkei Hall in Tokyo on December 9, 2010.
The award winners were selected from among 82 advertisements
published between October 2009 and September 2010. The
campaign was executed in Japan jointly by Toray Opelontex Co., Ltd.
and INVISTA (Japan) K.K.
Commenting on the LYCRA® fiber brand campaign, Chief Judge
Asia Pacific - Korea
COOLMAX® All Season and LYCRA® SPORT fabrics
on display at the 53rd Kolon Korea Open
INVISTA hit a hole-in-one at the high-profile 53rd Kolon Korea Open for two
of its latest innovative fabric concepts, COOLMAX® All Season fabric and LYCRA® SPORT fabric .
These two brands were highlighted throughout the competition for which INVISTA was an official
sponsor and, in fact, the only sponsor from the fiber manufacturing sector. Apart from the
on-ground promotion, the championship was telecast live in Korea and reached a great number of
audiences in Asia and the USA via cable TV and Star Sports TV networks. This was expected to have
significantly contributed to further enhancing the brand awareness of COOLMAX® All Season fabric
and LYCRA® SPORT fabric.
With the goal of being an industry leader and to help raise product quality standards, INVISTA Korea works with leading
outdoor sports brands, such as KOLON Sports, to educate Korean consumers about the benefits of performance products and to
increase consumer preference for qualified products from INVISTA.
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Asia Pacific - Korea
COOLMAX® All Season fabric provides Black Yak
customers all-season comfort
This past winter, customers kept extra warm in Black Yak’s winter underwear collection that featured
for the first time COOLMAX® All Season fabric.
Black Yak, one of the leading domestic outdoor brands in Korea with over 200 nation-wide stores,
presented eight styles of winter underwear, all made with COOLMAX® All Season fabric and LYCRA®
fiber. The dual functionality of moisture management and insulation technology of the product has
attracted positive consumer feedback and is resulting in significant sales growth for Black Yak.
To celebrate the launch, Black Yak and INVISTA collaborated on a co-brand adverting campaign in
major daily newspapers that highlighted the performance benefit of COOLMAX® All Season fabric.
The dedicated in-store promotional zone with its strong point-of-sales display has resulted in enormous
awareness of the COOLMAX® fabric brand, as well as increased attention to the sales promotion.
Asia Pacific – Taiwan
INVISTA invites over 200 guests to “Get together and be a little COOL!”
“Get together and be a little COOL!” was the theme of INVISTA’s
featured commercial garments made with INVISTA innovations such
“2010 INVISTA Taiwan Innovations and Fabric Trend Seminar” held in
as LYCRA® FREEF!T® fabric, Xtra Life LYCRA® fiber, COOLMAX®
Taipei on September 30, 2010.
EcoMade fabric and COOLMAX® All Season fabric. According to a
Kicking off the seminar was an exuberant aerobic boxing
performance that demonstrated the tenacity of LYCRA® SPORT
survey, 94% of the guests replied that they felt inspired by the
seminar and were highly satisfied with the event management.
fabric. Speeches and presentations were then made that
highlighted INVISTA’s latest innovations and fabric trends,
including the Taiwanese debut of LYCRA® beauty fabrics
and LYCRA® fusion fiber to upstream mill and downstream
brand customers.
Invited to attend the seminar were over 200 guests from
all along the industry value chain who were impressed to
meet key market players and see a runway show that
Asia Pacific - Thailand
LYCRA® SPORT fabric creates a heatwave in Thailand
Following the success of the initial launch in late 2010, D&P
LYCRA® SPORT fabric was highlighted at a bike rally organized by
yogawear kicked off an in-store promotional campaign at 17 retail
“Wacoal sport bra” in Bangkok. Before the rally began, the key
and department stores nationwide during December
and freedom of movement – were introduced during a speech by a
consumers who purchased
bra specialist who emphasized the necessity of wearing a sports bra
garments with LYCRA® SPORT
fabric with a special gift to
celebrate Christmas
and the New Year.
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benefits of LYCRA® SPORT fabric – exceptional recovery power, fit
and January. The promotion rewarded
for sporting activities.
At the trade level, INVISTA has been continuously working with
leading mills to provide quality fabrics, including LYCRA® SPORT
fabric, along the value chain. Overseas fabric buyers and young
Then on a beautiful
local designers who visit Nanyang’s NIC innovation building learn
Saturday morning
about the performance of LYCRA® SPORT fabric through interactive
in late January,
media, such as a video wall and eye-catching posters.
China/HK
LYCRA® beauty fabrics lead the way in lingerie development
Over 200 guests, including mills, brands, partners throughout the supply
chain, as well as trade and mass media were invited to Shanghai last
October to witness the launch of LYCRA® beauty fabrics in China.
Three fabulous performances under the theme “Shape”, “Form” and “Beauty”
wowed the audience and successfully conveyed the versatility of
shapewear made with LYCRA® beauty fabrics. Adding a dramatic touch to
the closing ceremony, a group of INVISTA executives were invited on stage
to color an ice sculpture of the LYCRA® beauty fabrics mark with Burgundy.
The next stop on the LYCRA® beauty fabrics Asian promotional tour was
Hong Kong Mode Lingerie in March 2011. During the event, an exclusive
pictorial highlighting the best prototypes made with LYCRA® beauty fabrics
by major lingerie manufacturers was made and later published in INTMA
group magazine editions in France, Italy, Germany and Asia.
These two major events for LYCRA® beauty fabrics are only the beginning of
INVISTA’s commitment to leading the way in the development and
innovation of the intimate apparel industry in Asia.
China/HK
No longer is the secrets of long underwear
being kept under wraps!
As part of the INVISTA key marketing program for LYCRA® fiber
brand in long underwear, a 3-month joint-promotion was rolled out
in October 2010 with 13 leading long underwear brands in China,
including Maoren, Three Gun, Goodio & Qiansiniao.
POPs and customized gifts were displayed at the point of sales to
feature the comfort and fit benefits of long underwear made with
LYCRA® fiber. The extensive promotion has helped to stimulate the
direct retail sales for the participating brands’ 2010 Fall/Winter long
underwear collection.
China/HK
INVISTA meets the needs of active & outdoor
enthusiasts at ispo china 2011
INVISTA is renowned for its role as a leader in providing solutions to
garment needs, and nowhere was this more apparent than at ispo
china 2011 in Beijing at the end of February.
The INVISTA booth was mobbed by visitors eager to learn about its
many branded performance fabric products, including LYCRA®
SPORT fabric, COOLMAX® All Season fabric and THERMOLITE® fabric
and/or insulation.
INVISTA is proud to be at the forefront of innovations that provide
solutions for the rapid growing needs of the active & outdoor
apparel category.
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China/HK
INVISTA Rendez-Vous brings excitement to
intertextile Fair in Shanghai
Excitement was in the Shanghai air last October when INVISTA Rendez-Vous was unveiled
alongside the 16th intertextile Fair.
Twenty-five key mill partners co-exhibited with INVISTA this year, representing ready-to-wear, intimate apparel
& swimwear, active & outdoor, and legwear categories. Visitors across the industry spectrum were amazed at
the latest fiber and fabric innovations on display, including the launch of LYCRA® beauty fabrics as well as a
showcase of other innovations such as LYCRA® FREEF!T® fabric for shirting, LYCRA® lastingFIT for denim,
LYCRA® SPORT fabric & COOLMAX® All Season fabric for active wear, Xtra Life LYCRA® fiber for swimwear and
LYCRA® Fusion fiber for hosiery.
Through innovative product presentations and creative marketing and branding activities, the fair served to
promote INVISTA’s trade leadership image, while also educating visitors on how INVISTA helps
them to obtain competitive advantages.
China/HK
Maniform renews joint-hangtag program with INVISTA
Enweis, the high-end lingerie brand of the Maniform Group, has launched a joint hangtag with
the LYCRA® freshFX® brand that will appear on garments in its 2011 Spring/Summer new
collection. Over 100,000 of Enweis’ new panty products on sale at shops in its nationwide
retail network will feature the new joint hangtag.
As a sign of its successful collaboration with INVISTA, Maniform has also extended the LYCRA® fiber
joint-hangtag program for another two years. Since its launch in 2009, the joint hangtag has made it
easier for retail customers to identify and select the growing number of intimate apparel items made with
LYCRA® fiber brand.
Maniform Group, one of the largest and leading intimate apparel companies in Mainland China, owns
Maniform, Enweis and Langerie, three brands with differentiated brand positioning to address diversified
market needs.
EVENT CALENDAR:
April 2011
June 2011
July 2011
September 2011
Peru Moda
April 28-30, 2011
Lima, Peru
Salão Moda Brasil
June 19-21, 2011
São Paulo, Brazil
Mode City
July 9-11, 2011
Paris, France
Ixel Moda
September 27-29, 2011
Cartagena, Colombia
May 2011
IN SHOW by INVISTA (By Invitation only)
Intimate Apparel & Swimwear Trade
Seminar & Fashion Show
June 22, 2011
Shenzhen, China
OutDoor 2011 in Friedrichshafen
July 14-17, 2011
Friedrichshafen, Germany
LYCRA® fiber MOVES by INVISTA
(By Invitation only)
Legwear event
September 29-30, 2011
Barcelona, Spain
Emitex
May 10-12, 2011
Costa Salguero Center
Buenos Aires city, Argentina
Performance Days
May 16-17, 2011
Munich, Germany
Denim by Premiere Vision
May 25-26, 2011
Paris, France
Enquiry: [email protected]
LYCRA®, T400®, COOLMAX®, FREEF!T®, freshFX®, TACTEL®, SUPPLEX® and THERMOLITE® are trademarks of INVISTA.
Intermoda
July 19-22, 2011
Guadalajara, Jalisco, México
EIMI tradeshow
July 21-23, 2011
Bucaramanga, Colombia
Colombiamoda
July 26-28, 2011
Medellin, Colombia
October 2011
Cali Expo Show
October 19-23, 2011
Cali, Colombia