eMee - Social Sentiment Analysis for Brand SRK

Social Sentiment Analysis for Brand SRK
Methodology & Dataset
Data Sources: Wikipedia, IMDB, Topix, Dailymotion, YouTube, Reddit, Blog, Twitter,
Facebook and Discussion Boards.
Mentions
Reach
62K
19M
66% Positive
(+3% from last week)
(+52% from last week)
(-1% from last week)
Trending Topics
Magic of Frooti endorsed by SRK
Performance at IPL opening ceremony
SRK’s speech on women first and Jaago
re campaign
OSO release in Japan this week
SRK on the cover of harper bazaar
magazine
Mentions by Source
Sentiment
Brand Related Mentions
Hyundai – Shah Rukh Khan has kept his
promise to 12-year-old Deepraj Rai
Frooti – Frooti Poster of Shahrukh
Top Influencers
Twitter - 48,902
KiaaraSandhu
Facebook - 10,408
Frooti
YouTube - 997
OrmaxMedia
Blogs - 282
srk_FC
Board - 796
WeSupport_SRK
Expert Insights on External Events:
●
The sentiments were mostly neutral/usual when the article first got published in
outlook till Hafeez Saeed made that statement
●
Once the statement from Hafeez started flashing on various news channels and
online articles, we see a sharp drop in neutral sentiment percentage. People
started expressing strong opinions. And there was a quick spike in negative
sentiments and a slight drop in the positive sentiments
●
The tweet from red chilies reduced the negative sentiments by a small
percentage. The positive sentiments were largely unaffected
●
Rehman Malik then caused another trigger, where neutral sentiments went down,
while both, positives and negatives went up. people were suddenly feeling either
secular and supported SRK or showed strong negative sentiments for the
Rehman Malik comment, and Pakistan in general
●
This was followed by some more tweets from red chilies and responses from
Indian Govt, BJP, Shiv Sena and couples others, which saw a steady rise in
positive sentiments and declining negative sentiments. Neutral were still very low,
meaning people were still showing strong emotional responses towards the issue
●
SRK’s press conference further increased the positive sentiments towards him.
Note that this period has the lowest negative sentiments, after Hafeez made his
statement, and the lowest neutral statements overall.
Key Topics
This week was quite a roller coaster for SRK on the social network. The week started on
the positive note with SRK appearing on the Forbes magazine and there was a lot of
buzz around his photo shoot by Daboo Ratnani. There was considerable increase in the
negative sentiment after the essay written by SRK for Outlook became public which was
followed by comments from Hafiz Saeed and Rehman Malik. A lot of people started
posting negative comments around this time since they were expecting SRK to respond
to both Hafiz Saeed and Rehman Malik. Meanwhile an article on SRK on Firstpost by
Venky Vembu also started trending.
Looking at all this negativity, the tweet from the official handle of RedChilliesEnt
supporting SRK started creating a lot of buzz. This tweet turned out to be the most
popular post for this week. This was followed by the fans and well-wishers of SRK
starting a trend on #WeStandBySRK which took the social media by storm and
generated maximum positive sentiment. The next big thing that happened was the press
conference at TOIFA where he slammed Pakistan and reiterated that he feels safe in his
country. Following this there has been a significant drop in the negative sentiment post
the conference.
While all this was happening, fans in Indonesia were still excited about the OSO release
in Japan in March. Jepun (Japan) was trending widely from Indonesia.
Weekly Trend based on Key Matrices and eMee Social Index
eMee Social Index for Brands endorsed by SRK
Positive
Brand
Mentions
Reach
Negative
Spread Users
Mentions
Reach
Spread
Users
eMee
Social
Index
Tag heuer
426
403218
23
250
11
5728
0
9
54.31
Hyundai
742
291156
27
382
77
32312
2
44
55.77
9702 5538851
132
3286
393 266188
7
195
762.53
Frooti
Pepsodent
530
440051
18
192
9
4164
1
7
55.97
Lux
487
320550
17
328
20
10569
2
15
49.73
Buzz related to Brands
Do u knw guys shahrukh khan has gifted a new hyundai eon to the runner
up of india got talent today. Srk has promised to the guy of gangotak that
he will gift a car to u n u wil gft a car to your dad. See guys only badshah
can do this.
RT @iamsrk: Shooting for Hyundai...one of my longest and most fun
relationships...nearly 20 yrs now...i think.
#MagicOf @frooti is sweeter than the endings of SRK's eternal love
stores that have shaped my growing up years!!
RT @Frooti: Unveiling the #MagicOf official SRK poster for our Twitter
fans. What's more? Tweet to win this poster. http://t.co/jh55VeEK1Z
RT @Frooti: The #MagicOf @Frooti is more magical than ______. Tell us
& win exclusive Frooti - SRK poster and SRK autographed jersey.
Limited winners.
Answer of the last question- #Question : Which Mobile Brand and Model
does Shah Rukh have? -Nokia Lumia 800 proof : he himself tweeted
on twitter when asked by a fan.
Top Influencers
KiaaraSandhu with a klout score of 61 emerged as the top influencer for the week. Frooti
retained its 2nd position in the list.
@KiaaraSandhu with Klout score of 61 posted 18 interactions related to SRK. The interactions
posted by KiaaraSandhu were reposted more than 300 times and had a reach of 5400+ users
Buzz in Social Media
#Magicof frooti trending
#MagicOf @frooti is sweeter than the endings of SRK's eternal
love stores that have shaped my growing up years!!
RT @Frooti: Unveiling the #MagicOf official SRK poster for our
Twitter fans. What's more? Tweet to win this poster.
SRK performing at IPL opening
ceremony
RT @Frooti: The #MagicOf @Frooti is more magical than
______. Tell us & win exclusive Frooti - SRK poster and
SRK autographed jersey. Limited winners.
Shah Rukh Khan, Jennifer Lopez, Katrina Kaif, & Deepika
Padukone to perform at IPL6's opening
ceremony....http://t.co/9O7s3SO66Y
After Redchilliles got the tender to organize the IPL opening
ceremony, SRK is planning it bigger. According to...
RT @SRKFC1: The #PepsiIPL 2013 will commence with an
Opening Ceremony on the evening of Tuesday, April 2, at the
Salt Lake Stadium, #Kolkata [ @iamsrk ]
SRKsaysWomenFirst
generation lots of buzz
RT @ChennaiExp2013: Happy Women’s Day!
@deepikapadukone’s name to appear 1st in Chennai
Express credit roles.Brilliant gesture from @iamsrk
#SRKsaysWomenFirst
RT @SRKFC1: #SRKsaysWomenFirst â–• #SRK : " Women
Should Not be Equal to men .. Infact they Should be Ahead of
Them " ♥ @iamsrk
RT @PlanetSRK: #SRKSaysWomenFirst | The trend starts
NOW! C'mon SRKians trend it and tell us why @iamsrk is the
best role model.
OSO release in Japan on March
16th
SRK on cover of harper bazaar
March issue
RT @shiekhspear: #Proud day for all of us connected to Om
Shanti Om. It is releasing in Japanese 16th March. Congrats
@TheFarahKhan @iamsrk @deepikapadukone
The Salman- Shah Rukh war goes to Japan: It was meant to be
a huge marketing coup, with Salman Khan opening up...
RT @TheSRKFC: SRK opens up about the two shades of his
'well-etched' style in Harper Bazaar Man March issue:
RT @SRKFC_KOLKATA: Harper bazar Pics ( march 2013 ) :
All Pics → https://t.co/pXmVUxVbnU ▬ [ @SRKFC1
@MandviSharma @iamsrk ]
Mood Analysis
Mood
Pleased
Love
Proud
Sad
Charmed
Contempt
Excited
Dissatisfied
Fascinated
Hate
Satisfied
Angry
%
Indicative Keywords
40.00 Dashing, Great Personality, Impressed, Really cool, cute, adorable,
very good, cute, pleasure, pure, all worth, grand
18.91 love, sweet, sexy, sensational, Like, so loving, Big Fan Of,
WELOVESRK, superstar
12.62 Miss you, missing you, where are you since long,
will not comment, refrain from commenting, unfortunate, weird,
disappointment
8.60 Born to Be a Star, Most Stylish, top, most popular, best, icon, award
6.31 Fabulous, perfect, successful, favorite, brilliant, amazing
6.00
overacting, shitty, asshole, idiot, overacting, shit films
3.81
blockbuster, cool, wow, looking forward, eagerly waiting, excited, so
capable, awesomeness
1.72 Feels like hell, stay silent, bad
1.58 Beautiful, romantic
0.22 Not the best, Never love, Not a celebrity, Chaotic, Pissed, Not Fan
of, Doesn’t Rock
0.12 isn’t bad, don’t like controversies
0.10 shameless, spreading negativity, rumor, bad taste, distortion,
paranoid, arrogant
Top Trending Videos (this week)
Mentions by Day
Date
Mentions %Positive
%Negative
Reach
Indian Cities
All Cities
08-Mar-2013
11,756
70.47
5.63
4,826,794
64
226
09-Mar-2013
8,138
67.99
7.45
2,044,459
58
204
10-Mar-2013
7,398
67.79
6.62
2,048,665
60
200
11-Mar-2013
7,359
72.16
7.04
3,549,859
54
176
12-Mar-2013
8,062
67.53
6.05
3,642,529
68
215
13-Mar-2013
11,868
52.98
4.36
3,571,868
64
231
14-Mar-2013
7,825
68.17
8.42
7,762,830
59
185
Reach Worldwide
Buzz in India
Positive Sentiment
Negative Sentiment
Sentiment by Source
Sentiment
Twitter
Facebook
YouTube
Blogs
Board
Positive
32,325
7,647
710
170
280
Negative
3,147
540
128
26
72
Neutral
13,430
3,078
159
86
444
Total
48,902
11,265
997
282
796
Mentions by Source
Date
Twitter
Facebook
YouTube
Blogs
Board
08-Mar-2013
9,628
1,808
160
49
76
09-Mar-2013
6,054
1,823
127
41
67
10-Mar-2013
5,582
1,640
85
16
57
11-Mar-2013
5,457
1,517
142
34
175
12-Mar-2013
5,804
1,827
137
37
231
13-Mar-2013
10,007
1,471
236
46
92
14-Mar-2013
6,370
1,179
110
59
98
48,902
11,265
997
282
796
Total
Device Distribution
Device
Total
Positive
Negative
Neutral
Mobile
9,418
6,815
668
1,935
Android
8,190
4,820
513
2,857
694
439
50
205
47
36
4
7
4,591
2,159
218
2,214
370
308
25
37
3,348
2,224
320
804
213
141
13
59
Web
18,262
12,641
1,159
4,462
Other
17,168
11,561
959
4,648
Nokia
105
65
12
28
iPad
Symbian
BlackBerry
Windows Phone
iPhone
iOS
Sentiment by Gender
Gender
Count
Positive
Negative
Neutral
%Positive
%Negative
%Neutral
Female
10,202
6,916
554
2,732
67.79
5.43
26.78
Male
11,503
8,201
840
2,462
71.29
7.30
21.40
Unknown
40,701
26,092
2,547
12,062
64.11
6.26
29.64
Sentiment by Klout Score
Klout Score
Positive
Negative
Neutral
High Klout
3,801
362
3,242
Avg Klout
3,265
312
2,336
Low Klout
4,131
329
1,589