Pulsebeat media kit 2015

2013 Media Kit
PULSEBEAT.TV
2011 Media Kit
About PulseBeat.TV
PulseBeat.TV team members come from a variety of backgrounds, including major television networks, the fashion industry,
stage productions and non-profit organizations. PulseBeat.TV creates and designs integrated programs that feature celebrity
entertainment as a vehicle for corporate brand building.
Owned by Emmy-winning producer, Joel Boykin and Emmy-nominated journalist, Greg Dunmore, the company draws from
their experience at BET and NBC respectively. PulseBeat,TV currently has clients that range from local businesses to
international corporations, to well known non-profits. PulseBeat specializes in the development of video portfolios and
entertaining programming for companies, organizations and individuals to showcase their ideas, talents and skills within their
marketplace.
When the team produced one of Comcast’s most successful programs, the nationally aired, Detroit Jazz Jewels, an Emmy
nomination, Telly and Beacon Awards for Programming Excellence was all they needed to decide to develop and distribute
their own entertainment programs and PulseBeat.TV was born.
PulseBeat.TV produces Greg Dunmore’s Hot Happenings!!! televised daily multiple times on Comcast Detroit WTD-10 and
Detroit’s Educational Comcast Channel 22 (as well as programs can be viewed via AT&T U-verse On Demand). Also,
Pulsebeat.TV is broadcast on EVERY television in Michigan via its statewide network CN900 (Channel 900) and “Xfinity on
Demand.” Moreover, the Hot Happenings segment can also be heard on Detroit’s most popular afternoon drive time radio
talk program, The Mildred Gaddis Show every Friday from 6:30pm - 7pm on Radio One's WCHB 1200am/99.9fm and
worldwide on the web at www.wchbnewsdetroit.com.
In 2014, PulseBeat.TV became the new arts and entertainment program on the ABC acquired WMYD TV20 Detroit. Greg
Dunmore’s Hot Happenings which has consistently received impressive Nielsen ratings now airs (in a 30 min format) every
Sunday at 10am on this popular Detroit station under the direction ABC’s Detroit affiliate WXYZ.
• On the Air – The show broadcasts on a number of Broadcast and Cable TV networks. You ll find us on Radio One, Comcast
and TV20 Detroit (WMYD) under the direction of ABC’s Detroit affiliate WXYZ.
• Online – Archived episodes of the show are available at: http://pulsebeat.tv
• On-The-Go – The show will be available as an interactive enabled App for iPads and other tablets (TBA) .
About PulseBeat.TV con t
Greg Dunmore’s Hot Happenings!!! brings audiences the latest
and the greatest news on what’s hot in arts, entertainment and
culture with a dash of historical context. Whether it’s a discussion
about a new film, music release or celebrity, the latest buzz on the
most happening event or an engaging profile about a celebrity
from yesteryear---you will find it all on Greg Dunmore s Hot
Happenings and PulseBeat.TV!
Always providing a great mix of relevant programming on and
offline, Pulsebeat.TV has sponsored events such as the PulseBeat
Music Festival which began in 2010 featuring performances from
the legendary Jerry The Iceman Butler, Barbara Mason,
Clarence Carter, Kelly Price, Dru Hill and has the distinction of
being the last Detroit performance of Blues icon, Bobby Blue
Bland. In 2013, PulseBeat.TV was honored by the National
Association of Black Journalists for the Salute to Excellence Award
in the format of Public Affairs/Discussion/Interviews.
In addition to being found on the web, radio, and TV, in
development PulseBeat will take their audience and company to
the next level as it launches an online publication, an international
travel version of the radio and TV program called PulseBeat
Excursions and a new music showcase called PulseBeat LIVE.
Greg Dunmore, host Hot Happenings!!!
Awards & Accolades
PulseBeat.TV and its producers have been honored with numerous
prestigious broadcasting honors, including the following:
• Telly Award
• Beacon Award
• Regional Emmy Award
• National Association of Black Journalists for the Salute to Excellence
Award in the format of Public Affairs/Discussion/Interviews
• Dr. Charles H. Wright Museum of African American History Award for
Excellence in Journalism.
Television is… Lifestyle
Television is known not just for what it provides on the screen but also for how it influences the lives of
those who watch.
Television is often the
infrastructure of the home offering an array of
programming that brings
together families of all ages.
Television helps to create
indelible memories that shape
our generation.
With cutting-edge, insightful
programming, television is a
learning experience for
viewers of all ages.
Great programming creates
“appointment television,” a
time to come together.
Why PulseBeat.TV?
  Audience Size: In an average week, PulseBeat.TV reaches 3,000,000+ households
  Television viewing in the home is up +3.6% since last year…the average person watches 151.3 hours per month
  Highest Nielsen rated program on WMYD-TV20 Detroit in its time slot since its debut with a proven loyal following
Male/Female
Age
18-34
35-49
50+
23%
31%
46%
44% / 56%
male to female
Occupation
Prof .
Working Women
Retired
Blue Collar
Clerical
41%
34%
17%
11%
9%
Source: Nielsen 4th Qtr 2008 A2/M2 Three Screen Report/NSI Nov ’08/Marshall Marketing 2009/2009 Claritas
Education
HS/Some College 44%
College
31%
Graduate+
19%
HH Income
Less than $30k
$30k-$50k
$50-$75k
$75k-$100k
$100k+
29%
28%
17%
10%
16%
Local Roots – PulseBeat.TV and the Community
Public Service Credibility... Our Public Service goal is to truly make a difference in our community. Not
only does PulseBeat.TV provide awareness for various issues and causes, we act to make tangible
improvements for the communities we serve.
Greg Dunmore’s Hot Happenings!!!– is a locally produced PulseBeat.TV program that touches upon the
pulse of the community-at-large.
Awards & Accolades. Our community affairs campaigns have earned high praise, including Bullying Is No
Joke in partnership with Defeat The Label and Laughing The Pain Away (a Homelessness Initiative) in
association with the Detroit Entertainment Commission.
Benefits of working with PulseBeat.TV
“Connect with your local market…”
PulseBeat.TV works with many advertisers in helping create their local
strategy in the metro Detroit area as well as statewide.
Benefits of working with PulseBeat.TV on a local level include the
following:
Specific local message
Working with local broadcast television allows you greater versatility with
crafting your campaign to a local viewership.
360 degree opportunities
When working with PuseBeat.TV locally, you can tap into our portfolio of
integrated offerings, including PulseBeat.TV online, public service
programming, promotional opportunities, partnerships, events, and more.
Local production
PulseBeat.TV’s Commercial Production Department works with hundreds
of advertisers to bring their campaigns to life with eye-dazzling production
and professional quality editing. Additionally, PulseBeat.TV has full High
Definition production capabilities!
Comcast Cable Centered Sponsorship Information
Comcast Detroit-WTD/TV10; Educational Channel 22; and, statewide via CN900
A sponsorship announcement on PulseBeat.TV’s Greg Dunmore’s Hot Happenings* which airs multiple
times daily on Comcast Detroit Channels 10 and 22 is typically 15 seconds, and must comply with FCC
guidelines for sponsors.
Announcements can:
• Describe your business
• Identify your products or services
• Express your corporate philosophy
• Include your corporate logo, business location, Web site or toll free number
• Express your support of Comcast WTD10 and our programs
Announcements cannot:
• Be a call to action
• Provide price or value information
• Provide endorsements or inducements
• Use qualitative or comparative language
Our marketing dept. will work closely with sponsors to insure that existing media spots are easily
adapted to these requirements.
*Our show also airs on Comcast High Definition Channels 902 and 915 Daily with multiply encore broadcasts.
Detroit Loves PulseBeat.TV!
PulseBeat.TV is the #1 Arts & Entertainment show among viewers
Our Rate Card
Radio
RadioOne WCHB AM 1200 & 99.9 FM (Call for rates)
TV
WMYD-TV20
One (1) 60-sec spot
$250
Comcast-WTD10 (Call for Information)
Comcast-CN900 (Call for Information)
E-mail Blasts
e-mail sent out through PulseBeat.TV’s listserv about product or service
upgrade to Editorial E-mail Blasts for additional $250
Video
includes a 2 minute maximum video featured on website
$175
(Starting at :) $500
Website Takeover
client will be assigned a tab on PulseBeat.TV’s website that allows customization
through logo placement, company colors, banners and featured posts (Call for rates)
Website Banners
Standard Banner
300x250
728x90
160x600
$175
$250
$325
Premium header banner 960x340
$450
DIGITAL & PRINT
ADVERTISING
COMBO
Pack the most powerful
punch by running a print
advertisement
alongside a digital
campaign.
Sales Department:
(313) 309-4156
[email protected]