2nd Quarter - Iowa Assisted Living Association

ialaonline.org
www.ialaonline.org
2008 - 2
The IALA Advisor
News From IAL A – – Iowa Assisted Living Association
Community Spotlight:
Sunset Park Place of Dubuque
Keeping
Assisted Living Assisted LivingSM
INSIDE THIS ISSUE:
Community Spotlight
Located at 3730 Pennsylvania Ave. in Dubuque
Cover
Board Members
2
President’s Message
Legislative Report 3
IALA Annual Fall
Conference
Senior Expo in Ames
4
Welcome New Members
Iowa Substitute Decision
Makers Act
Associate Member
5
Spotlight: Mortenson,
Matzelle & Meldrum, Inc.
Summer Conference
Review
6
CMG/SRG
7
Food Code
Effective 7/01/07
8
IALA Wants Your Input
Sunset Park Place Retirement Community celebrates twelve years of outstanding service
to the Tri-State area this summer. Sunset Park is a certified Assisted Living community
offering quality housing and care options for active adults. The 6 acre Sunset Park Place
campus is nestled in a quiet residential neighborhood, yet conveniently located near the
west-end shopping centers and medical offices of the growing city of Dubuque.
The main building houses 53 assisted living apartments, including a secured
Alzheimer’s/Dementia specific unit serving the needs of up to seven residents.
There are also 8 Town Homes on campus designed for independent retirement living.
The experienced Sunset Park Place staff is dedicated to serving both the assisted living
residents and their families by fostering a pleasant home-like environment. Home
cooking and individualized attention are important to the residents. Town Home
residents may take advantage of meals and contracted services from the assisted
living program.
A variety of carefully planned activities and programming assure the social, mental,
physical and spiritual well-being of the residents in Assisted and Independent Living.
Opportunities for exercise, worship, music, games and community outings involve
participants in vital group experiences.
Sunset Park Place maintains a standing reputation for excellence in health care.
A personalized service plan is custom-designed for every new resident in order to meet
their unique needs. The dignity, independence and privacy of every resident is upheld
through a supportive team approach.
Page 2
The IALA Advisor
Board of Directors & Staff
2008
President
Allen Phillips
Senior Housing
Management/Consultant Co.
Cedar Rapids
319-363-6105 Ext. 34
Email: [email protected]
Chairperson
Debbie Fisher
Newbury Development Co.
W. Des Moines
515-698-9701
Email:
[email protected]
Vice President
Jason Lange
Heritage Management Services, Inc.
Omaha
402-933-2561
Email: [email protected]
Secretary
Judy Swartzell
The EBY Group
Olathe KS
913-782-3200
Email: [email protected]
Treasurer
Vicki Facto
Banker’s Trust
Des Moines
515-245-2888
Email: [email protected]
Julie Halfpop
Martin Brothers Distributing Co.
Cedar Falls
800-392-2926 Ext. 3316
Email: [email protected]
Dear IALA Members,
The annual ALFA Conference and Expo was May
29-31 in Orlando, Florida. It truly had top-notch
educational sessions with great speakers. The
focus of the conference was around the following topics: Hospitality and creating a customer
experience; Latest trends in IL and AL markets;
Quality Care and State Regulations; Measuring
your AL Business; Human Capital - Attracting the
very best and much more. I will be working with ALFA on getting the
presentations out to the IALA Members very soon.
IALA continues to grow, see our Welcome New Members section on
page 4.
Iowa Senior Resource Guide joined IALA in May of 2007. Please see
that ad on page 7 and see what they are offering IALA members.
Our lobbyist, Craig Walter is looking at a special session, be sure to read
his 2008 Legislative Review on page 3.
Directors
Joy Cox
Senior Housing Management
Shellsburg
319-363-6105
Email: [email protected]
President’s Message
Betty Howell
Sunnybrook Assisted Living
Fairfield
641-469-5778
Email:
[email protected]
Cathy Berner
Projects Coordinator
641-856-6067 or 641-895-4924
Email: cberner @mchsi.com
Staff
Craig Walter – Executive Director
Shellie Petek – Executive Administrator
Iowa Assisted Living Association
9001 Hickman Rd, Ste 220
Des Moines IA 50322
515-278-8700
515-278-0245 fax
[email protected]
www.ialaonline.org
I hope you had an opportunity to attend the Summer Conference “Leaping Your Activity Program to New Heights” held on June 5th. IALA
had a great turn out with great sessions directed towards activity and
dietary staff.
Our Annual Fall Conference will be held on August 26 & 27, 2008 at
the West Des Moines Sheraton. Be sure to mark your calendar for this
annual event.
Lastly, our thoughts and prayers go out to all of you being affected by
the devastating weather. IALA wants to thank you and your teams for
all your extra efforts taking such great care of the assisted living
residents of Iowa during this devastating time!
Sincerely,
Allen Phillips
IALA President
Mark your calendar today for the
IALA ANNUAL FALL CONFERENCE
August 26 & 27, 2008
Sheraton West Des Moines
The IALA Advisor
Page 3
IALA Legislative Report
2008 IALA Annual Fall Conference
August 26 & 27, West Des Moines Sheraton
By: IALA Lobbyist
– Craig D. Walter
“Leaping into the Future: Forward Thinking”
The summer of 2008 will be long remembered due to the tremendous floods and
tornados Iowan’s have endured. Legislators
are not only holding their fundraisers for this
fall’s elections but also may be looking to
hold a special session of the Iowa Legislature.
Leap Year 2008 challenges the
Assisted Living Industry into
staying ahead of the constant
change and challenges ….if you
are not leaping on your own into
the future, you will be pushed to
take the leap! Culture and
regulatory changes are inevitable.
Damage has been inflicted on Iowa’s aging infrastructure to the tune
of hundreds of millions of dollars. Interstates were under water,
water systems were overwhelmed and Iowa University suffered major
damage. This plus thousands of Iowan’s suffered countless loss of
property and possessions.
Legislators will be assessing what state government can do to assist,
ranging from low cost loans to rebuilding major damaged areas. Both
political parties will need to work together to make this bold move
work.
In approximately four months Iowan’s will be going to the polls to
choose a new legislature. Twenty-five of the fifty Senators are up
for election as well as all one hundred House members. No one can
predict with absolute certainty the election results, but one can come
reasonably close.
Senate Democrats who hold a 30-20 advantage will most likely pick
up several new seats. This is due to the retirements of a number of
Senate Republicans. Being in the minority is not as much fun as
Republicans are finding out. Should the Democrats pick up four new
seats this would give them total control over approval of Governor
appointments.
The House, where the Democrats control but by a much slimmer
margin, 54-46 will be where the action is. The Democratic agenda has
been hindered due to a group of 6-7 of their members that are conservative and vote on key issues with the Republicans.
Again, as in the Senate, House Republicans are retiring in large numbers opening seats for the Democrats to contend for. Should the balance shift, watch for issues that have been on the back burner to have a
new life and the House to become more liberal.
No matter what political party you favor now is the time to get involved. Donate time and money to the candidates of your choice. Let
the candidates know the issues you believe in and get them to give you
the straight answers on those issues.
Election day is November 4, 2008.
For full details on reported legislative issues, please visit
www.legis.state.ia.us.
Experts Jim Moore, Author of “Assisted Living Strategies for
Changing Markets”, Bob Lightfoot, Attorney of Law-Managed Risk
and Liabilities, Dr. Bender-Brain Wellness, Merit-HR, Senior
Housing-Nurse Delegations, Micah Intermill, ALFA-Forward
Thinking and DIA Representative-Regulatory Updates will all be
presenting at our 2008 IALA Annual Conference! Wow, what a group
of experts that cover many of the dimensions of Assisted
Living: Business, Legal, Medical, & Regulatory. In addition to these
sessions, the conference is packed with frogs, yes frogs, fun, laughter,
networking, and recognition opportunities. Pianopalooza will top off
Tuesday evening’s social event and IALA’s Vendor show with Star
Awards Ceremony will wrap up the conference.
Be thinking about your community
and how you have leaped into the
future with forward thinking.
What has your Community
implemented in efforts to better
understand what appeals to the seniors
of tomorrow? We want to hear from
you! Showcase your Community
at the 2008 Fall Conference by entering the Leaping into the Future
contest.
Watch for further details in the Annual Conference brochure!
MARK YOUR CALENDAR-August 26 & 27th!
Page 4
Third Annual Senior Expo Huge
Success
in Ames
May 1st, 2008 was a day of celebrating our Seniors in Story County
as over 400 Seniors gathered at the Senior Expo: Redefining Aging
held at the Gateway Hotel and Conference Center in Ames. This
Senior Expo is put on by “Seniors in Story”, an energetic and passion filled group of individuals representing a network of agencies in Story County who provide services to Story County Older
Adults.
IALA is proud to have one of our own members, Samantha Goodman, Bickford Cottage of Ames Director, co chairing this committee and fantastic event.
As a vendor, IALA had the privilege of experiencing the Senior
Expo first hand. A steady stream of seniors and family members
visited our booth, seeking information and signing up for IALA’s
door prize of a Mexican Train Dominoes Party Set. Alice Laabs of
Ames was the winner!
Three sessions were offered in the nearby Garden Room: “Getting
More Out of Life with Physical Activity….Activity through the
Ages”, “The Past, Present, and Future of Aging: Is There a Typical Senior Adult?” and “Memory Health: How Can One Prevent
Memory Loss?” Participants commented as they walked through
the vendor hall between programs that the sessions were excellent.
Kudos to Samantha and the Seniors in Story Committee who put on
an outstanding Expo. Seniors in Story County are blessed to have
such a group of committed individuals serving them.
Cathy Berner
Cathy Berner
IALA Project Coordinator
641-895-4924
[email protected]
The IALA Advisor
Welcome New Associate Bronze Members
Chris Kenyon, Sr. Account
Mortenson, Matzelle
& Meldrum (M3)
Madison WI
Ph: 800-272-2443
www.m3ins.com
Ross Sanders
Senior Living Investment
Brokerage, Inc.
St. Louis MO
Ph: 314-961-0070
www.seniorlivingbrokerage.com
Welcome New Assisted Living Community Members
Kathy Watt
Courtyard Estates of Walcott
Walcott IA (40 rooms)
Roman Bloemke
Keelson Harbor Assisted Living
Spirit Lake IA (66 rooms)
www.petersenhealthcare.net
www.wtohdevelopment.com
Linda Strubbe
Fieldcrest Assisted Living
Sheldon IA (56 rooms)
www.wtohdevelopment.com
Iowa Substitute Decision Maker Act
Have you seen the TV commercial promoting substitute decision making
by the Department of Elder Affairs? In my opinion, this commercial is
tastefully done well and sends a message loud and clear of the need to have
a substitute decision maker in place before the need arises, which in some
cases such as accident or sudden medical decline can arise most
unexpectedly.
How does this affect your Community? If a resident enters your
Community without a substitute decision maker in place, such as a POA,
DPOA or Guardianship, they are taking a risk in not having who they
want to make decisions for them, if that time should arise when they are
no longer able to make financial and health care decisions. The situation
is complicated even more when a resident does not have family willing or
able to assist with this process. Be proactive!
Encourage your residents to appoint who they want as their POA or DPOA
before the time comes that they may not be able to make this decision for
themselves. There are many who put it off until it is too late. Make sure
that your residents are educated on the importance of this matter.
In recognizing that this is a problem in Iowa, The Iowa Substitute Decision
Maker Act was passed by the Iowa legislature in 2005. The Act provides
for the establishment of state and local offices to provide substitute
decision making services to adults of all ages who might need this
service. As is sometimes the case, the Legislature did not appropriate funds
to help establish these offices. A Substitute Decision Making Task Force
is working toward the implementation and funding of Iowa Code §231E,
The Substitute Decision Maker Act. Information packets are available by
contacting:
Cathy Bemer at the IALA booth at the Senior Expo in Ames
Kimberly M. Murphy, J.D.
Administrator, Office of Substitute Decision Maker
Department of Elder Affairs
510 East 12th St. Suite 2
Des Moines, IA 50319-9025
Phone: 515-725-3328
[email protected]
www.state.ia.us/elderaffairs
The IALA Advisor
Page 5
Associate Member Spotlight:
Chris Kenyon
Greg Syvrud
Mortenson, Matzelle & Meldrum, Inc. (M3), serves more than 5000 clients nationwide, employing a highly skilled team of experts
that provide commercial insurance, employee benefits and retirement planning for senior living facilities. Our Long-Term Care
and Social Service Specialists combine industry expertise, association involvement and individualized risk management services to
provide unparalleled value for our senior housing clients.
As a new bronze associate member of IALA we are thrilled to support the associations’ mission: “to advance the ideals of privacy,
independence, dignity and choice for our elderly while maintaining a safe and secure environment for them (IALA).”
M3 serves more than 5000 clients nationwide, employing a highly skilled team of experts that provide commercial insurance,
employee benefits and retirement planning for senior living facilities. Our Long-Term Care and Social Service Specialists combine
industry expertise, association involvement and individualized risk management services to provide unparalleled value for senior
housing clients.
Due to our in-depth knowledge and extensive relationships within the industry, M3 has been granted unique insurance company
coverage that other agencies are unable to access.
Risk Management Services
Safety Programs & Best Practices
Governmental Compliance
OSHA Regulation Implementation Assistance
Claims Advocacy
Industry Specific Education Seminars
Site Safety Review
Workers compensation Risk Analysis (benchmarking & trending report)
Policy & Procedure Development
Safe Patient Handling
Behavior Based Safety
Bloodborne Pathogens
Disaster Recovery
Evacuation Planning
Wellness & Communications
Workers Compensation Return to Work Programs
Areas of Focus
Assisted Living
Independent Living
Skilled Nursing Facilities
Supportive Home Care
Continuing Care Retirement Communities (CCRC’s)
Home Health Care
Please contact the Long Term Care Specialists at 800.272.2443 or [email protected] or [email protected]
www.m3ins.com
Page 6
The IALA Advisor
2008 Summer Conference Review
“Leaping Your Activity Program to New Heights”….and leaped we did!
IALA’s Summer Conference on June 5, 2008 was packed full of great
activity, dining and marketing ideas. Following is a collection of shared
activity ideas gathered from the participants at the conference, as well as
from speaker, Lori Schuler.
b. Play black out and play until everyone covers their card. This will
allow everyone to be a winner.
c. Give out Hershey kisses or other small candies to cover the
FREE space. Use different types of candy for different holidays.
Many more games and activity ideas are available on handouts from
Lori Schuler’s presentation at the Summer Conference. If you would
like a copy of Lori’s handouts, contact Shellie at the IALA office at
[email protected].
Community Involvement:
• Involve school kids with activities and entertainment; such as music
and band, events and as pen pals.
Events:
• Harvest Party with a Harvest Princess. Family can participate by
bringing in canned goods and residents deliver to food pantry.
Put a press release in local paper. (Free Marketing!)
• Prom Night-Crown King and Queen-involve local high school
• Carnival-Ideas to include: ring toss, cake walk (6 inch cakes), duck
pond, hot dogs for supper, fortune teller, guess how many in a jar
game-gummy worms, M &Ms, mints, etc.
• Open House-“Family Affair Celebration”-Residents showcase their
talents –concert, hobbies: poetry, wood working, art work, etc.
Exercise:
• CD – Jive Bunny & Master Mixers-Excellent to use during
exercise time.
• Exercise equipment to have on hand: soft water frisbees, cushy balls,
nerf balls, beanie babies, and water noodles cut into two foot sections.
Best colors to use are yellow and orange, due to visibility.
• Walking Club – Have fun with it. Can plan a destination with
activities along the way. For ex: Destination is Branson, MO.
Keep track of the miles walked by residents and track on a map.
Plan stops along the way as if you were on a bus and getting off at a
town to tour the town. When you reach “Branson”, plan an evening of
entertainment with country singers, square dancers, etc.
Activities:
• “Poems for a Pie”- Residents share a poem and receive a piece
of pie.
• “Drum circle” –Use any style of drums, tambourines, maracas,
any type of noise makers – sit in a circle. Can drum to music
or ask questions while drumming. Residents love to drum and
talk/share at the same time. An example for a question would
be: “If you were a bird, where would you fly to?” One
community uses songs such as “Puff the Magic Dragon”.
• “An Affair to Remember” – make DVD of residents’ wedding
pictures.
Socials:
• Ice Cream Social-with the “works” or with different flavors of
ice cream.
• World Travelers Taste Testing Monthly Social. Each month
choose a different place and offer tastes of foods from that
culture. For ex; Hawaii-Fresh fruit, China-Chinese foods, etc.
Invite residents to share their memories of their travels.
Games:
• Design Jeopardy game that relates to the surrounding community
and interests of your residents.
• Bingo
a. Have a card that says “give a prize”.
This allows a resident who wins often to pass their “win” on to
someone else.
New at this event, IALA offered an Art Contest with one lucky winner
being presented a 25% discount off their registration fee at the 2008
Annual Fall Conference. The three top winners were each presented
with a gift in memory of our summer conference “Leaping Your Activity Program to New Heights.” Third place went to Wanda Terry with
Courtyard Estates in Bondurant, second place went to Darcy Freeborn
with Courtyard Estates in Pleasant Hill and our first place winner was
Linda Van Hese with Mary Crest Housing located in Davenport.
Congratulations to our three winners.
Real Estate Market Have You Down?
Our Sales Are Up
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
The real estate market has been full of bad news in recent months. From the subprime
meltdown and increasing credit restrictions, it seems there is nothing but bad news.
At Senior Living Investment Brokerage, we are happy to share some good news.
Our listings, closings and new proposals continue to grow.
Selling Or Buying A Long-Term Care Facility?
For big decisions that produce big results, you’ll need to get the right advice from the right team.
You’ll need a partner that knows the senior housing market better than anyone else.
Call Grant Kief at Senior Living Investment Brokerage at (630) 858-2501
www.seniorlivingbrokerage.com
#-'32'LOGO?&).!,PDF0The IALA Advisor
Page 7
13306 A Street
Omaha, NE 68144
877.229.6238
[email protected]
Connecting the nation’s older adults and those who care for them.
Do you have the skills, tools and resources to effectively market YOUR property to your
target market?
With a proven track record of over10 years in the senior marketing business, we can help you.
VIRTUAL TOUR DVDS
YOUR SENIOR RESOURCE GUIDE
Our Virtual Tour DVDs eliminate missed opportunities,
provide a consistent and professional company message,
enhance your presence in your target market and allow you
to make large group presentations.
The YourSRG is here to provide consumers and
referral sources with the most comprehensive
listing of services available to older adults and those
helping them in their decision-making process.
MEDIA COMMUNICATIONS
YOURSRG.COM
CMG|SRG will help you create and launch your own TV,
Print, Web or Radio advertisement. This includes copywriting,
voiceovers, filming and placement strategy. CMG|SRG will
also bring your website to the next level by converting your
video to streaming media format for use on your website.
The nation’s largest senior housing and healthcare website;
www.yoursrg.com has over 79,000 listings. Promote your
message through display pages, including links back to
your website, or banner advertising on our national, state
and citywide search results. Join the nation’s fastest growing
senior portal on the web today.
BROCHURE DESIGN & PRINTING
WEB DEVELOPMENT
CMG|SRG will create new or enhance your existing
brochures and will also find the most competitive, affordable
printing/production prices.
If you don’t currently have a website, CMG|SRG will
develop your webpage. Customers can expect professional
graphic/creative development and hosting..
NEWSLETTER DESIGN & PRINTING
EVENT MARKETING
Use CMG|SRG to create new or enhance your existing
newsletter(s) to communicate your community’s events by
either mail or email distribution.
Planning an event? CMG|SRG will utilize our vast resources
to create all event related materials and promote your event
through media outlets.
DIRECT MAIL
PUBLIC RELATIONS/PR MANAGEMENT
Establish communication with your targeted prospects
through direct mail and email campaigns. The design team
at CMG|SRG will create, print and distribute these materials
for your next campaign to build relationships with your
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Stay ahead of your competitors through utilizing our
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If you have any doubts that you not are communicating with your target market or
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We Deliver Results.
Contact CMG|SRG today
and put us to work for you.
Visit us on the web at: www.ialaonline.org
August 26 & 27, 2008
Sheraton West Des Moines
IALA Annual Fall Conference
9001 Hickman Rd, Ste 220
Des Moines, IA 50322
Keeping Assisted Living Assisted LivingSM
2008 - 2
The IALA Advisor
2005 Food Code in effect July 1st, 2008!
Following is information provided by Judy Harrison, Bureau Chief
of the Food and Consumer Safety Bureau department of the Iowa
Department of Inspections and Appeals.
Outlined are the major changes in the 2005 Food Code that will affect
the Assisted Living Facilities after July 1, 2008.
MAJOR CHANGES IN 2005 FOOD CODE FOR ESTABLISHMENTS
SERVING HIGHLY SUSCEPTIBLE POPULATIONS
The definition of a highly susceptible population is: persons who are
more likely than other people in the general population to experience
food-borne disease because they are: 1) Immuno-compromised, preschool age children, or older adults; and 2) Obtaining food at a facility
that provides services such as custodial care, health care, or assisted
living, such as a child or adult day care center, kidney dialysis center,
hospital, or nursing home, or nutritional or socialization services such as
a senior center.
3-801.11 (A) (1) “For the purposes of this paragraph only,
children who are age 9 or less and receive food in a school,
day care setting, or similar facility that provides custodial
care are included as highly susceptible population.”
(2) Pre-packaged juice that bears a warning label and juices
that have not been specifically processed (pasteurized) may not
be served or offered for sale.”
3-801.11 (C) (3) “raw seed sprouts” may not be served or offered
in a ready-to-eat form.
3-801.11 (E) “Time only, as a public health control may not be
used for raw eggs”.
3-801.11 (F) “Pasteurized eggs do not have to be used if:
(1) “The raw eggs are combined immediately before cooking
for one consumer’s serving at a single meal, cooked as
specified and served immediately.
For information about the Iowa Food Code and the Food Safety Inspection Program, contact:
Judy Harrison, Bureau Chief
Food and Consumer Safety Bureau
Iowa Department of Inspections and Appeals
Des Moines, Iowa 50319
515-281-8587 [email protected]
To down load a copy of the 2005 Food Code go to: http://dia.iowa.
gov/page9.html
A power point is also available on line that covers the above changes
and additional ones. You can view this at: http://www.state.ia.us/government/dia/2005 Food Code_Industry.ppt
IALA Wants Your Input!
As the association continues to look for ways
to benefit our members, we value your
input and involvement. What future
trainings and support would you like
IALA to offer? What suggestions do you
have for future events and locations?
Are you interested in serving on a committee?
We’d love to hear from you!
Contact Shellie at the IALA office at
515-278-8700 or via
email at [email protected].