7 Year 2015 - Bloom Connections

NEWYORK
2015
*
7 ar
Ye
th
Partnership kit
February 12-15
September 10-14
FASHION WEEK
WEEK NEW
NOLCHA FASHION
NEW YORK / February 2015
NEW YORK FASHION WEEK
About
Established 2007
Coco Rocha
Christy Turlington
Prestige of property For the past 6 years Nolcha Fashion Week four day event has been
held simultaneously with New York Fashion Week and has established
itself as the leading award winning fashion week platform of discovery
and promotion of innovative independent fashion designers through
runway shows and exhibition.
Consistent celebrity attendance and media coverage
Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham,
Zendaya Coleman, Kelly Rutherford, Carrie Keagan, 30 Rock’s Katrina
Bowden and prominent media attend to view the latest trends within
the fashion industry.
Mel B
Real Return on Investment
Click here to read the article “Nolcha meant business”
recap by ADWEEK
New York City Recognition
Nolcha Fashion Week New York is an Official Sanctioned
Fashion Week Event by
As seen in
NOLCHA FASHION WEEK NEW YORK / February 2015
Robust Event Schedule
FEBRUARY 2015 SCHEDULE
Event 1
Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests)
4pm - 6pm Designer Runway (400 guests)
7pm - 9 pm Designer Runway (400 guests)
Event 2
Fashion Industry Dinner Party
8pm to 1am Industry and Networking (150 Guests)
Event 3
Media Lounge Exhibition 12pm - 5pm Lounge Exhibition (400 Guests)
Event 4
Fashion Week Official Closing Party
10pm to 2am Industry After Party (+500 Guests)
NOLCHA FASHION WEEK NEW YORK / February 2015
Niche Demographic
Build brand awareness with an exclusive and
sought-after demographic of Influencers.
The quality of our attendees contributes to our
success. Nolcha is not open to the public and
we do not sell tickets to our events.
• Trendsetters
• Celebrities
• Media/Bloggers
• Age 23-44
• Industry influencers
• 70% Female
Prince & Jacob
Sophie Simmons
Zendeya
Coco Rocha
Shaun Ross
Jennifer Williams
Kat Graham
Sammi Hanratty
Soledad O’Brien
Rocco Gaglioti
NOLCHA FASHION WEEK NEW YORK / February 2015
On-Site Branding
Activations
MARKETING MATERIALS
• Branded product station
• Logo on 16’ by 8’ (Step & Repeat)
• Branded sponsor after-party
• Literature at registration area
• Real time social media coverage
Actress Kat Graham from Vampire Diaries.
PRODUCT PLACEMENT
• Images/video of product with models &
guests
• Onsite sampling/distribution
• VIP goodie bags
• Interact directly with guests and product
HOSPITALITY
• VIP tickets/front row seats to entertain
clients
• Backstage access/meet the designers
NOLCHA FASHION WEEK NEW YORK / February 2015
MARKETING/ADVERTISING
MATERIALS
• Use of Official Naming Rights
• Logo on event website
Off-Site +
Additional Exposure
• Email newsletters
• Media partnerships (ex. fashionmonitor.
com, MFDB.COM, NY POST 2.1MM+)
• Social media campaign facebook/twitter
120,340+ followers/fans
PR OPPORTUNITIES
• VIP Fashion Week giveaways
• Dedicated press releases about
partnership
• TV features (past include NBC, CBS,
Filming of Bravo TV “Million Dollar Listing”
on site at Nolcha Fashion Week
Wpix 11, VH1, NY1, Bravo TV and
Telemundo)
PROMOTIONS
NEW YORK POST ADVERT
• Front row seats / Backstage Access / VIP
• Promotional discounts
• Product giveaways through social media
contests
• Events leading to fashion week
• Use of images
Biovea Campaign Official
Weight Loss Partner
NOLCHA FASHION WEEK NEW YORK / February 2015
Fashion Lounge
The Fashion Lounge is a unique event opportunity to showcase
your product to 100s of media, bloggers and industry in a relaxed
enviroment during New York Fashion Week.
Fashion Lounge +
Bloggers Brunch
NOLCHA FASHION WEEK NEW YORK / February 2015
Celebrity-Brand Engagement
Celebrities interacted with brands and tagged them on social media
during Nolcha Fashion Week New York 2014
Kat Graham
1.9 Million followers
jessica pimentel
28 K followers
Actress Bella Thorne takes an instagram selfie for her
3.4 million followers from front row at Nolcha Fashion
Week with NBA Star Russell Westbrook, celebrity
stylist Johnny Wujek and Olympic Champion Nastia
Liukin
Bella Thorne
5.6 Million followers
Russell Westbrook
1.4 million followers
Russell
Westbrook
Rocsi
Diaz
538 K followers
3.4 Million followers
NOLCHA FASHION WEEK NEW YORK / February 2015
Outstanding
Press
“New York Fashion Week is a Big Deal for Emerging Designers, Too”
“Nolcha Fashion Week events give independent designers a share of the
spotlight during a week dominated by Oscar de la Renta, Ralph Lauren,
Marc Jacobs and other powerhouse brands.”
“Nolcha Fashion Week has become a hot incubator
of new fashion design talent.”
“While the fanfare is centered around Mercedes Benz Fashion
Week, it’s far from the only glamour game in town.”
“Nolcha Fashion Week: The Trendy Younger Sister Of
Mercedes-Benz Fashion Week.”
NOLCHA FASHION WEEK NEW YORK / February 2015
Partnership Benefits
We work with each of our partners to prepare an unique branding and marketing strategy aligned with
their goals. Our partnership levels range from $5,000 t0 $75,000
PRESS/PRINT/ONLINE MEDIA/MARKETING
Logo Link Event Page (4 months)
Inclusion in All E-newsletters
Inclusion in Press Releases + Dedicated Press Release
Inclusion in Print, TV + Media Pitches
Dedicated Social Media Campaign
Dedicated Celebrity Placement and Engagement with Brand
Category Exclusivity
Nolcha Fashion Week New York Presented by Your Brand
EVENTS (3 Days of Events)
Brand Dedicated After-Party
Logo Signage 16’ by 8’ (Step & Repeat) Press Board
Product in VIP Goodie Bags / Front Row Seats
Literature Placement Guest Registration Area
Branded Product Station at Runway Shows
Branded Product Station at the Fashion Lounge
Onsite Sampling/Distribution
30 second Viral Dedicated Product Video
Spring/Summer Bonus Event: Media Brunch at La Marina
OTHER/HOSPITALITY
Category Exclusivity / Naming Rights
Rights use, Marks, Images / Videos
VIP Passes / After Party Passes
Opportunity giveaways, back stage access, etc.
NOLCHA FASHION WEEK NEW YORK / February 2015
Past Distinctive
Partners
“RUSK has always represented unparalleled creative artistry and
individuality in the professional haircare world. We thought it would be a
perfect fit to be Presenting Sponsor for Nolcha Fashion Week New York,
because Nolcha provides that platform for independent artists/designers
from around the world to showcase their talent.” RUSK
“Thank you for making Fuze and Coca-Cola part of Nolcha Fashion Week.
The opportunity was great. We were able to get the product in the hands of
the right consumers.”
Coca-Cola, Fuze
“The Nolcha team creatively got our LypSyl lip balm product invaluable
exposure by being placed directly into targeted fashion industry hands, media
outlets and VIP guests. The event definitely exceeded our expectations in
both attitude and deliverables. This was a perfect venue for LypSyl lip balm
and we were proud to sponsor this event that supports up and coming fashion
designers from around the world.”
LypSyl Lip Balm
“Nolcha Fashion Week was a fantastic showcase for talented British designers.
I’m sure those involved will leave their mark and do a lot of business in the
future with New York.”
British Deputy Consul General / London Development Agency
“For the past 5 years this partnership has been a great success introducing
Don Q Rums to New York in front of our ideal demographic. I look forward to
continuing our Support in 2014.”
Don Q Rums
NOLCHA FASHION WEEK NEW YORK / February 2015
Snapshot of the past event successes
Click to
view Video
Click to view
Images
NOLCHA FASHION WEEK NEW YORK / February 2015
Real Time
Social Media
4.8m
Build upon your community and engage with your
current fans by keeping them up to date with photos,
videos, celebrities, news and cool updates your brand
is doing during New York Fashion Week.
947k
FOLLOWERS
1. Leverage offline event investment for online
45k
content
2. Amplify your brand message reach
FOLLOWERS
FOLLOWERS
Zendaya
@NolchaFashionWk @ruskhaircare
@gabriellearruda Thank you for having
me!
NancyODell
Some of my favorite designers are
showing today @NolchaFashionWk
presented by RUSK! @ruskhaircare
for live coverage of the shows
KristenTaekman
Fun today @NolchaFashionWk
@SkinnygirlSpark @Bethenny these are
so yummy! #RHONY
3. Increase and extend engagement with your
followers/fans and new followers
1.2m
FOLLOWERS
fashionclimaxx2
LOVEE @rajestylesone accessories
you guys must check him out
BEYOND!! at @leka_nyc show!
793k
FOLLOWERS
271k
FOLLOWERS
CocoRocha
So touching to see
#DaniloGabrielli and a young
designer from @MakeAWish walk
the runway @nolchafashionwk
Jenniegarth
very excited to be walking the
catwalk today for
@INTREPIDbyAOC and the
NOLCHA FASHION WEEK NEW YORK / February 2015
gorgeous
Epiphany collection
Bolongaro Trevor
Katty Xiomara
Le’ka
Fashion Designers
Over 230 fashion designers have showcased their collections at Nolcha Fashion Week:
New York from around the world including Italy, Australia, Moscow, Israel, Nigeria, USA,
London, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada,
Brazil, South Korea, Puerto Rico, Colombia and China.
Dany Tabet
NOLCHA FASHION WEEK NEW YORK / February 2015
Studio 6th Sense
Christian Benner
Samantha Cole London
Charles & Ron
Firetrap
Adolfo Sanchez
Andressa Leao
Danilo Gabrielli
PrettyGreen
Mimi Tran
Michael Fenici
YB Couture
NOLCHA FASHION WEEK NEW YORK / February 2015
Outstanding Press
ENTREPRENEUR MAGAZINE
“Capitalizing on Fashion Week”
GALORE MAGAZINE
“Nolcha Fashion Week The Platform for independent designers”
NOLCHA FASHION WEEK NEW YORK / February 2015
Outstanding Press: TV
Bravo
Click to view
footage on Bravo
NY 1
Click to view
footage on NY1
VH1
Click to view
footage on Vh1
NDTV China
Click to view
NDTV China
Fox News
Click to view
Footage on Fox News
NTN24
Click to view
NTN24
NOLCHA FASHION WEEK NEW YORK / February 2015
Outstanding
Press
new york gossip girl
Joonbug
ADWEEK
NBC
“New Generation of Latina Designers at
New York Fashion Week”
NOLCHA FASHION WEEK NEW YORK / February 2015
Outstanding Press
US Weekly
VOGUE
30 ROCK
Women’s Health
CBS
NOLCHA FASHION WEEK NEW YORK / February 2015
On-Site Branding Activations
NOLCHA FASHION WEEK NEW YORK / February 2015
Seasoned Crew
“The Muscle”
Our experienced group of 40+ team members in lighting,
production, staging, security, hair stylists, makeup artists, social
media, marketing, backstage, dressers, front of house and PR
bring a wealth of expertise and exceptional work ethic.
As a partner of Nolcha Fashion Week New York you work with a
dedicated team from creative to execution.
We work with you on a first name basis and understand the goals
of a brand reaching a trendsetting industry.
NOLCHA FASHION WEEK NEW YORK / February 2015
Seasoned Management
KERRY BANNIGAN / Co-Founder
ARTHUR MANDEL / Co-Founder
Alyson Roy /
Public Relations Director
Greg Bloom / Sponsorships
•
•
•
•
12+ years Events/Marketing/Media
Board G8 Young Summit
Fashion Chair of PVBLIC Foundation
Creator Independent Retailer Month
• 12+ years business Development/
Entertainment /Events
• Holds JD St. Thomas University School
Law, licensed to practice Supreme Court
Florida Patent/Trademark Office.
• Board St. Judes Cancer Research
• 20+ years in Advertising, Marketing, Events,
Publishing
• 12+ years in lifestyle PR focused in the
Fashion, Arts & Entertainment industries
• Advisory Board for Fashion Advance and
Blazetrak.com
• Founding Junior Board member for
Rosie’s Theater Kids
Nolcha
Fashion Week
Advisory Board
Members
Alexa Winner
Alyson Campbell
Beth Anderson
Corey J. Stanford
David Salvatore
Dawn Del Russo
Denise Fleming
Jaimen Stefko
Jamie Koff
Jennifer Margolin
Lilly Berelovich
Alexa Winner Company
AMP3 PR
Chic Galleria
FashionAdvance.com
Town Real Estate
Bella Dawn
Look Los Angeles
Lucky Magazine
Fabric 2 Finish
Red Sole Diary
Fashion Snoops
Mercedes Gonzalez
Global Purchasing Group
Michael Stanley
Rosenthal & Rosenthal, Inc.
Michelle Henley
Fashion Edits
Nancy Johnson Optimyze
Nina Tsang
Fashion Monitor
Oley Dicenso
We Connect Fashion
Rick Weinstein
Searle NYC
Siboney Colyer
Armani Exchange
Vanessa Di Palma WrightFarasha
NOLCHA FASHION WEEK NEW YORK / February 2015
Contact
Greg Bloom
[email protected]
www.bloomconnections.com
Nolcha
350
Fifth
FL
NOLCHA FASHION
WEEK
NEWAve.
YORK /59th
February
2015
New York NY 10118