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Draft - The National Consortium for Creative Placemaking
Draft Overview A Creative Placemaking Plan for Long Beach Island, New Jersey A Creative Placemaking Plan for Long Beach Island, NJ Draft A creative placemaking plan for Long Beach Island, New Jersey Developed by Long Beach Island Arts and Culture Council, an island-wide partnership spearheaded by the Long Beach Foundation of the Arts and Sciences and Long Beach Township, New Jersey. Prepared for publication by The National Consortium for Creative Placemaking. Funding provided by the National Endowment for the Arts and the Geraldine R. Dodge Foundation On Cover: From top to bottom, left to right. Images courtesy of: Ann Coen Photography Juan Ayala Matt Burton Martha Kremer, Martha Kremer Art Cathleen Engelsen February 2014 Overview Draft Special thanks: LBI-ACC members who volunteered an exceptional amount of their time to develop the plan. Angela Andersen, Long Beach Township Organizations hosting LBI-ACC work sessions and public events Buckalew's Restaurant & Tavern Jewish Community Center of Long Beach Island Barbara Bishop, Independent Long Beach Island Foundation of the Arts and Matt Burton, m.t.burton Gallery & 19th St. Clay Studio Sciences Ann Coen, Ann Coen Photography Long Beach Township Cathleen Engelsen LLC, Historical & Independent Artist Ocean County Library, Long Beach Island Branch Linda Feaster, Ocean County Library, Long Beach Southern Ocean Chamber of Commerce Island Halley Feaster, Independent Musician Marianne Gellman, formerly of Long Beach Island Foun NCCP staff contributing to this plan dation of the Arts and Sciences Joseph Daguman, Jessica Desir, Denisse Ortiz, Mary Ann Gutchigian, Wed and Bed Event Planning Deborah Schulze, Leonardo Vazquez Tim Hart, Ocean County Cultural and Heritage Commission Bill Hutson, Lorry's Motel Simulations of gateway area and Long Beach Richard Jeffries, Independent Artist and Businessman Boulevard by Juan Ayala of Grid Design Studios Martha Kremer, Martha Kremer Art Bill Lawton, Surflight Theater Cricket Luber, Wildflowers Ken Myers, Surflight Theater Lori Peppenella, Southern Ocean Chamber of Commerce Kristy Redford, formerly of Long Beach Island Foundation of the Arts and Sciences Christine Rooney, Lighthouse International Film Festival Christopher Seiz, formerly of Long Beach Island Foundation of the Arts and Sciences Judy Smith, Jewish Community Center of Long Beach Island A Creative Placemaking Plan for Long Beach Island, NJ Draft Table of Contents A guide for Reading this Plan Introduction Executive Summary About Long Beach Island Arts and Culture Council About Long Beach Island Today If Current Trends Continue 1 2 6 7 11 A Sustainable Vision for LBI with help of Arts and Culture 1 3 Integrating Arts and Culture into LBI's Urban Fabric 16 Implementation 19 Barnegat Lighthouse State Park Image courtesy of: Ann Coen Photography Overview Draft A Guide for Reading this Plan We have done our best to make this plan clear, easy to understand and avoid technical language. But like the sand that follows you back from the beach, it is hard to shake off the jargon completely. Here are a few technical terms that we use, and how we define them: Communities. For this plan, communities refers to the six municipalities on the island; the informal but well-defined places like Loveladies; communities of interest, such as artists and residents interested in the island's heritage; as well as communities of sectors (such as businesses) and practice (such as public officials). Arts. We use it to mean goods and activities that are created and that are valued in society for their emotional or aesthetic appeal. This includes painting, music, theater, and also fine dining and floral arrangements. We use the term artist to refer to anyone who creates art, whether as a profession or as a hobby. (And no, we are not going to get into the age-old question of 'what is good art?') Culture. This refers to the history, shared beliefs, and customs of a community -- the things that make the community different from others. The 'culture' part of 'arts and culture' means those people and organizations who work to preserve and promote the heritage and customs of LBI's communities. Sustainability and resilience. These are two similar concepts that focus on a community's ability to thrive and adapt over the long term. Towns and other geographic communities are more sustainable if they protect their natural environment, enhance economic opportunity for more Community Meeting people, and address the social needs of Image courtesy of: Leonardo Vazquez people in the community. (It is not one or the other -- it is all three.) Communities are more resilient if they can adapt more sustainably to changes in climate, population, technology or economic conditions. Resiliency is often talked about in physical terms -- seawalls, sand dunes, etc. But it's as much about how a community is able to adapt changing circumstances. Creative placemaking. Creative placemaking is a new way of engaging arts and culture to address social and economic issues facing communities. For example, putting in public art is good creative placemaking if the public art is there to help attract more visitors, guide people through an area, or send a signal that the area is welcoming to the arts. A Creative Placemaking Plan for Long Beach Island, NJ Community Meeting Image courtesy of: Leonardo Vazquez LBI residents, businesspeople, visitors worked together throughout 2013 to develop this vision. Draft Introduction This is a plan to make Long Beach Island more sustainable and resilient through arts and culture. It was developed by a unique team of island residents and business people who are also artists, business leaders, nonprofit organization executives, property owners, and public service employees. We aim to enhance quality of life, improve economic conditions and build a healthier climate for creative expression in ways that are realistic, cost-effective, and protect the best qualities of Long Beach Island. This plan is prepare in three sections: an overview of current conditions and trends on LBI, as well as a discussion of the vision guiding this plan; a discussion of proposed strategies; and a discussion of data and statistics used to develop this plan. IIlustration by: Juan Ayala Featuring artwork of: Cathleen Engelsen & Matt Burton This illustration shows what the area around the intersection of Route 72 & Long Beach Boulevard with arts and design improvements. The elements on this drawing - landscaping, art fair, open-air music- were suggested by LBI residents and members of Long Beach Island Arts and Culture Council. A Creative Placemaking Plan for Long Beach Island, NJ Long Beach Island Arts and Culture Council is committed to making this vision a reality. We will build the partnerships throughout the island and provide the oversight to achieve the greatest benefits possible for the people of Long Beach Island. Draft Executive Summary Long Beach Island is a great place to live and play, but year-round residents are likely to face some significant challenges over the next 10 years. If current trends continue through 2023, Long Beach Island is likely to have fewer stores and businesses serving year-round residents, higher property taxes, and fewer people who share a sense of community with one another. Creative people are likely to be drawn to other areas of the Jersey Shore that are more welcoming to them. This means more than having places to be creative; it is about having more meaningful amenities, opportunities for socializing, and culture that values their creativity and their work. Creative professionals who find other places on the shore are likely to be followed by consumers and tourists who enjoy arts and culture, and the businesses they tend to support. It would not be surprising if, in the next 10 to 20 years, LBI loses several of its smaller cultural organizations and its two supermarkets either close or becomes high-priced Waves along a Long Beach Island beach grocery stores. (LBI has already lost its stand-alone movie theaters.) Long Beach Island Image courtesy of: Arts and Culture Council(LBI-ACC) offers a different future. Ann Coen Photography Long Beach Island is known primarily as a beach and waterfront destination. Viking Village Image courtesy of: Ann Coen Photography Overview Draft We aim to make the island a stronger and more resilient place through arts and culture. Here is how it can happen: The island builds a second economy as an arts and cultural destination, expanding the season the beginning of spring to the end of fall. This can help support local businesses, encouraging them to stay open for most of the year, and keep property values high by attracting more weekend visitors. LBI becomes a ten-month weekend destination as well as a summer destination. This would mean that the island has more people between Thursdays and Sundays, which will support local businesses, arts and culture. The island will be quiet Mondays through Wednesdays (and between December and March). This is a balanced approach that 1) helps support more business, jobs and services throughout the year, because there are more people on the island during the year; 2) avoids increasing the permanent population Ideas for a future arts district IIlustration by: Juan Ayala in an area vulnerable to storms; and 3) still provides quiet on the island, which residents Featuring artwork of: Cathleen Engelsen enjoy. Municipalities, business organizations, and arts and cultural groups partner to attract and keep more dollars on the island and thus reduce costs. There is more visible art in Long Beach Island. Murals on walls. Sculptures along the island's main roads. Art fairs, performances and movies in more spaces. Pop-up stores. Beach Haven, the North Beach Haven section of Long Beach Township, Barnegat Light and other areas that would be recognized as arts destinations. Artful signage guides visitors and residents to creative, cultural and environmental attractions. Arts and culture in LBI are more visible to residents and visitors. Online event calendars and web pages will showcase arts and culture. Local businesses and restaurants will be encouraged to showcase more local arts. The island's governments and main marketing organizations can play a big role by promoting island arts and culture as much as they do the beaches. A recognized arts district along Long Beach Boulevard can help position the island as an arts destination. This simulation imagines a new plaza on Long Beach Boulevard at Delaware Avenue. The site is now used for parking. The drawing reflects ideas from LBI-ACC members, such as public art, decorative crosswalks, art events and musical performances. Creative and cultural professionals in and around LBI come together as an arts and culture council that will be a hub of information, networking and new ideas. This council will also provide leadership to help this plan become a reality. A Creative Placemaking Plan for Long Beach Island, NJ Draft If LBI's communities work together to make this plan happen, it can bring many benefits to year-round residents: More things to do throughout the year, more job and business opportunities and an island-wide transportation system to help those who can't or don't want to drive. The island's history and cultures can be better protected, and LBI will be able to bounce back faster after natural disasters. We all can make this happen in a way that retains LBI's best qualities and unique characteristics. We can make some places on the island more vibrant while protecting the quiet that so many residents cherish. We know arts and culture can be a draw for the island Consider: In 2013, the Surflight Theater had nearly 40,000 attendees at its main stage performances, children's theater events and comedy nights. This is more than five times the number of year-round residents In 2013, Lighthouse International Film Festival's attendance was 4,000. This includes those attending screenings and film festival events. Long Beach Island does not have a move theater so films are shown at the Surflight Theater, Long Beach Island Foundation of the Arts and Science and other venues. Nearly 67% of respondents to our survey said they visit LBI any time of the year. More than 57% said that arts and culture was an important, or very important, part of their visit to LBI. An Event at the Lighthouse International Film Festival Image courtesy of: Christine Rooney LBI is in the middle of a regional effort to make the Jersey Shore a year-round arts and culture destination. MoCo Arts Corridor is encouraging people to enjoy the arts between Keyport and Manasquan. Atlantic City has built an arts district to help attract and keep people in the area. LBI can work with the MoCo Arts Corridor ( a creative placemaking initiative in Monmouth County) and Atlantic City to attract more visitors outside of the summer months. It can attract the kind of cultural tourists who may want a break from the higher energy levels of Asbury Park, Atlantic City or Red Bank. Overview Draft There are a lot of opportunities to make things better soon. LBI has two arts institutions -- the Surflight Theater and Long Beach Island Foundation of the Arts and Sciences --that attract residents and visitors and connect with the island's arts community. Long Beach Township this summer developed a shuttle service that, with the support of other island governments, could serve the entire island. The wide medians along Long Beach Boulevard can hold public art and almost any wall can be a canvas for a mural. Some visitors who enjoy arts and culture do come to LBI outside of summer. The Surflight maintains a nine-month event schedule, and the owner of an island art gallery does more business before spring -- when summer residents are shopping for their furnishings -- than in the summer. LBI has a lot of closed stores between October and March (and since Superstorm Sandy, more vacant storefronts). These can be used for pop-up galleries outside of the summer. Based on the responses which are discussed later in detail, we are confident that the cultural tourism economy on Long Beach Island could extend from March to November, with a short spike around the December holidays. Local delicacies, such as Barnegat Image courtesy of: Kristy Redford Light scallops, fine local restaurants, and the national award-winning Mustache Bill's diner, position Long Beach Island for promoting local culinary arts in addition to the traditional art forms. This plan is a unique opportunity for LBI residents, businesspeople, and workers to build the future they want to see for the island. LBI-ACC - an island-wide group of more than 20 creative professionals, businesspeople, nonprofit executives, elected and appointed officials, and other residents will partner with communities, associations, and government agencies to move quickly from concepts to action. A Creative Placemaking Plan for Long Beach Island, NJ The mural at the Long Beach Island Foundation (top) is a great example of public art that engages and reflects the community. The mural was developed as part of a statewide initiative to help communities heal from the effects of Superstorm Sandy. The foundation engaged year-round and summer residents (opposite page right), who helped put it together. Draft About the Long Beach Island Arts and Culture Council LBI-ACC On an island with many groups, LBIACC is the only group in Long Beach Island that focuses on making the island stronger and more sustainable through arts and culture. In an island with many groups that rarely partner with one another, LBI-AC has residents from throughout the island, as well as an inclusive group of leaders from the business, arts, and government sectors. LBI-ACC was formed in late 2012 af ter the Long Beach Island Foundation for the Arts and Sciences and Long Beach Township partnered to get an Our Town grant from the National Endowment for the Arts. Later, the Foundation received support from the Geraldine R. Dodge Foundation. The grants were given to help LBI-ACC develop a creative placemaking plan, and the LBI Foundation hired The National Consortium for Creative Placemaking as a coach and advisor to LBI-ACC. LBI-ACC leaders invited representatives of all the island municipalities; school districts; and larger arts, culture and religious organizations to join LBI-ACC. Representatives of the Ocean County Cultural and Heritage Commission also participated in LBI-ACC, and a representative of Ocean Image courtesy of: Kristy Redford Image courtesy of: Kristy Redford County College contributed at a public meet- the vision, explored and agreed on strateing. gies, and organizing to help implement the plan. Along the way, the team held three Those who joined had many oppor- events to engage residents and visitors and tunities to share their thoughts and con- conducted a survey of arts and culture pacerns. In addition to monthly worksessions, trons on Long Beach Island. LBI-ACC members could contribute on a shared email string and on a private Face- Some LBI residents have said in our book page. Because LBI was still recover- surveys that they do not want the commuing from Superstorm Sandy, it was difficult nity to change. The community is likely to for everyone to be involved as much as they change because of social, economic, politiwould have liked. This plan is designed to cal and environmental trends and pressures. guide the continuing conversations about The overarching issue is how to best protect LBI's future and inspire more people to join. what is good about LBI, and ensure that any changes are for the better. From January through November 2013, LBI-ACC developed a vision, explored opportunities and challenges for achieving Overview Draft Long Beach Island Today This section is meant to acquaint readers who are not familiar with Long Beach Island Viking Village Image courtesy of: Ann Coen Photogra- phy Viking Village is both an active fishery and a tourist destination. The Barnegat Lighthouse Image courtesy of: Cathleen Engelsen Long Beach Island is a great place for nature lovers and history buffs. They can both enjoy the historic Barnegat Lighthouse and the quiet woods surrounding the lighthouse. Birders flock to the area to see annual migrations. Nearby is Viking Village, a reminder of the Norwegian fishing families who migrated to the island. Viking Village is both a working fishery and an arts and crafts center. Barnegat Light scallops, which are caught nearby and processed in places like Viking Village, are served in finer restaurants in New Jersey. Long Beach Island is organized to be a distinct summer destination on the Jersey Shore for those who enjoy beaches, nature and quiet. In other Jersey Shore communities, stores, booths and activities such as amusement parks tend to be clustered along a boardwalk. LBI doesn't have a boardwalk. Stores, restaurants and activities tend to be spread out along the island, except for a few small clusters in places like Beach Haven or Barnegat Light. The population jumps from less than 7,500 most of the year to an estimated 100,000 plus between Memorial Day and Labor Day. In fact, according to the Ocean County Department of Planning, LBI has more seasonal units (13,700 in 2010) than year-round residents. The economy is so dependent on summer business that many island stores close between October and April. The Barnegat Lighthouse inspires artist. This artwork is by Cathleen Engelsen A Creative Placemaking Plan for Long Beach Island, NJ Draft A ride south on Long Beach Boulevard towards Surf City and Ship Bottom gives travelers a rare experience on the Jersey Shore: wide swatches of trees and greenery. Nestled between them are distinct and monumental houses. Most have some blend of upright Victorian and open beach architecture; more than a few evoke the island's lighthouse with curved walls and turreted extensions. As the traveler gets to the center of the island, LBI becomes a mix of a quiet suburb and beach town. The houses off the beach tend to be the kind of two and three-story structures one might find elsewhere in Ocean County. Along Long Beach Boulevard are the small, colorful shops and cozy amusement centers that people in the summer enjoy. Surfboards are a common sight. In fact, Ship Bottom is the birthplace of Ron Jon's Surf Shop, one of the most famous surfing supply companies in the world. Its store on Route 72 is a landmark. LBI CREATIVE ASSETS Establishments by territory Barnegat Light Long Beach Township Harvey Cedars Borough Long Beach Township Surf City Borough Ship Bottom Borough Long Beach Township Beach Haven Borough More establishments Less establishments Long Beach Township With LBI getting narrower in the LBI's creative assets tend to be concentrated in Beach Haven, Ship Bottom, southern parts of Long Beach Township and Surf City and Barnegat Light. One strategy proposed would create a new Beach Haven, travelers often have glimpses arts district in the North Beach Haven area of Long Beach Township. of Little Egg Harbor. The bay and ocean Fig: Denisse Ortiz waters often host fishing boats searching for flounder, seabass, bluefish, blackfish, among others. Besides the hundreds of families relaxing on LBI's beaches are surfers and surfcasters. Overview Draft While most of LBI's stores are set on strips along the island's main road (called Long Beach Boulevard most of the way), Beach Haven and Barnegat Light, at opposite ends of the island, have the small clusters of stores that are often found in village crossroads. LBI is made up of several communities. Along with the six formal municipalities are communities such as Loveladies, North Beach Haven and Spray Beach. (These communities are part of Long Beach Island.) Barnegat Light and Beach Haven also host the main historical attractions on the island. Barnegat Light has the Barnegat Lighthouse and Viking Village, while Beach Haven, has the Long Beach Island Museum and the Museum of New Jersey Maritime History. The Long Beach Island Museum offers reminders that the is land was not always a quiet beach resort -- it was an active center of whaling and fishing, and had a boardwalk and a train line. The New Jersey Maritime Museum is a distinct source for learning about shipwrecks, which were common around the island during the time of wooden ships. There is no distinct arts 'scene' or district in LBI. The two largest arts organizations are on opposite ends of the island -- the Surflight Theater in Beach Haven and the Long Beach Island Foundation of the Arts and Sciences in the Loveladies section of Long Beach Township. A handful of art galleries and boutiques are peppered along the island's main road from Barnegat Light to Beach Haven. Creative assets inventory. For more reference please see "creative assets table" on the statistics and data section of the plan. Fig: Denisse Ortiz More common throughout the island are fine dining restaurants and casual eateries. The Chicken or the Egg is a local landmark in Beach Haven, while Barnegat Light has a James Beard Foundation award-winning diner, Mustache Bill's. Several restaurants offer fresh, local seafood, most notably Off the Hook in Viking Village. At least 17 restaurants provide live music, according to LBI Foodies. A Creative Placemaking Plan for Long Beach Island, NJ Draft What is hard to describe is the pervasive quiet and peacefulness of the island. It is not just outside of the summer. Travelers talk about it on social media sites such as Tripadvisor and Yelp, and several LBI residents made it clear at public meetings for this plan that they valued the quiet times and spaces. (One artist at a meeting connected to this plan talked about how the quiet spaces made it easier for him to be productive.) Visitors and residents also talk about Long Beach Island being a place for an entire family to relax. The arts can help protect and promote the distinct qualities of place in ways that no development or regulation can do. A place's culture and heritage informs local arts and artists, and their work tends to reflect the distinct qualities of place. (Think of the Native American and Spanish colonial influences in the Santa Fe style or, in Asheville [NC], the fine woodwork inspired by the mountains, woods, and furniture making heritage there.) When art patrons buy a landscape painting or listen to songs connected to a place, often they are valuing more than the creator's craft. How can the arts help local businesses that have nothing to do with the arts? The key to making local economies more prosperous is to get more money circulating in the community. A dollar on the island that is spent online at a business off the island is lost, as far as the local economy is concerned. But dollars spent at a local event or stores are dollars that might be used to generate wealth somewhere else on the island. Consider this: A visitor buys an painting at a gallery; the gallery owner uses the money to buy a sandwich at a local shop; which helps pay the waiter, who uses the money to pay for repairs from a local contractor, and so on. Maybe the contractor doesn't care for the type of art sold in the gallery -- but he is wealthier because of it. Overview Draft If Current Trends Continue Why should LBI's communities pursue this plan? After all, Property taxes, fees and other forms of public support are the island continues to attract thousands of people during the sum- likely to increase for the following reasons: Wealthier people tend mer. to have higher expectations for public services, and may be willing to spend more; the large number of people doing similar jobs for dif On the surface, things look fine for many island residents. ferent municipalities means more spending than is necessary. Even However, there are subtle, signals of future problems. The island if everyone worked well together, the coordination costs among six has been losing population for the last three decades, and it has municipalities is high. If sea levels rise and storms become more fewer businesses and employees. Housing has been a bright spot frequent and intense, island communities will have to spend more - for those selling their properties - but LBI has become less afford- on infrastructure to protect residents and their property. able, even for middle income residents. Seasonal residents will likely continue to buy and rent properties at high prices, keeping summers busy on the island. But more storms like Irene and Sandy, or major economic collapses, combined with growing political sentiment against the public paying for natural disasters -- could cause property values and rents to drop dramatically. Retirees using their homes as nest eggs might see the same kind of financial shock that happened when retirement portfolios plunged in the last recession. Despite drops in population and workers on the island, LBI's economy has been buoyed by the presence of 'mass affluent' households (those with incomes of at least $75,000). However, the median age of LBI's year-round population is in the high 50s. As people retire, their spending often drops. Over time, more of their spending is likely to be done online (which means fewer dollars spent on the island.) This can lead to fewer and/or more expensive stores and services. Over time, this could make LBI less attractive to consumers and residents, who want a diversity of amenities and have the money to find them elsewhere. A Creative Placemaking Plan for Long Beach Island, NJ Between 1990 and 2010, the island's population dropped by 13.5%. During that time, the total population of Ocean County grew by more than 30%. Fig: Denisse Ortiz Draft It may be that the state and federal government will pay for some of these infrastructure improvements. But, the more that LBI is seen as a seasonal playground for the wealthy, the harder it will be to make the case for subsidies to the island. When disasters like Sandy strike, communities can depend as much on neighbors supporting one another as they do services from outside. What is most important is how people connect with each other than their homes. This defines who and what their community is. The more that LBI becomes a 'seasonal' place, or one where most people see their property as a luxury, the fewer people there are to be stewards of the island and its communities. Those people who come to LBI just to go to the beach or 'get away from it all' are more likely to go to other places if they don't have a strong attachment to the island. Overview Draft A Sustainable Vision for LBI Imagine it is the year 2024 y Ar Culture Econ & om ts Beach December November October August September July June May April February January The Sandpaper has significantly expanded its coverage of arts and cultural activities, and the municipalities on the island are collaborating to promote to support the efforts recommended by the Long Beach Island Arts and Culture team back in 2013. There have been more visitors from the New York and Philadelphia metro areas. Since 2013, there has been a growing number of activities and amenities, including arts and music festivals, a weekend long film festival, an artists studio tour, and more public art. More artists have moved to LBI, where they are a part of the cultural landscape and can take advantage of the inspiration and opportunities LBI affords. March Economy Long Beach Island is a 10-monthround destination for arts and culture. It has an active and influential arts council that is an information and networking hub for artists and cultural professionals, as well as the main source of information for residents and tourists interested in arts and culture. Creating a second economy on Long Other organizations are also promoting arts Beach Island and culture on LBI. Fig: Denisse Ortiz Halley Feaster, an LBI resident and member of LBI-AC, is a professional cellist. Fewer residents, fewer stores, fewer employees and relying on a summer economy puts LBI at risk -especially if there is another big storm. Why would a smaller population lead to fewer and more expensive stores? Imagine that you own a fruit and vegetable stand on Long Beach Island. You know that you have to sell your apples, bananas and lettuce within a few days, or you won't be able to make up the money that you paid to your distributor. The more people there are in an area, the more likely that someone will buy the produce before they spoil. If there are fewer and fewer residents and workers on the island, your two smartest choices are to increase the cost of your produce (so you can afford to throw out some bad apples), or close down. Image courtesy of: Halley Feaster A Creative Placemaking Plan for Long Beach Island, NJ Draft While arts and cultural activities are spread the length of the island from Holgate to Barnegat Light, residents and visitors don't have to worry about finding parking. There is a trolley or jitney that goes from one attraction to another as well as to the mainland and back. There are also plans and strategies in the works to attract more museums and at least one movie theater, develop a Main Street organization, and bring more long-term visitors who enjoy arts and culture. Possible future jitney / trolley lines and stops Viking Village Long Beach Island Foundation of the Arts & Sciences In achieving these results, community and organization leaders put a high priority on three guiding principles: • Value all forms of arts • Involve resident and business owners in making choices • Promote events and activities that benefit the entire island Leaders also work hard to value many kinds of diversity (age, income and cultural), be collaborative and promote habits of collaboration among municipalities and celebrate the island's history. Leaders are also mindful that choices provide year-round benefits to communities, are realistic, and protect the environment. When possible, leaders also work to promote the island's musical and culinary heritage and provide clear guidance to anyone engaged in creative placemaking on LBI. Barnegat Lighthouse Transportation Hub Line 1 Line 2 Line 3 Possible Future Art District Long Beach Island Museum Surflight Theater Edwin B. Forsythe Natural Wildlife Refuge This image provides some ideas about where jitney lines could run and stop on LBI, as imagined in the LBI-ACC vision. The final locations of routes, numbers of stops should be part of an island-wide transportation plan. Fig: Denisse Ortiz Overview Draft How arts and culture can help Long Beach Island be more sustainable and resilient Economic development • Create jobs, either directly (in arts and culture organizations) or indirectly (in nearby stores and restaurants) • Help local economies rebound after disasters • Generate wealth and expand markets through cultural tourism • Retain more dollars in a community • Diversify the local economy • Attract new residents and investment • Help municipalities get more points for Sustainable Jersey certification • Improve property values Community and social development • • • • • • Build stronger connections among people Help people become more creative, and better able to resolve problems Engage youth and help them do better in school Enhance a sense of pride in place Give residents and visitors more things to see, do, and experience Promote more confidence in rebuilding and revitalization efforts because some arts and cultural activities can be done quickly and with little cost Environmental protection and cultural development • Make people more aware of the quality and distinctiveness of their environment • Promote local histories and culture A Creative Placemaking Plan for Long Beach Island, NJ Draft Integrating Arts and Culture into the Fabric of Long Beach Island East 24th Street and Long Beach Boulevard Recent Conditions Before and After Illustra North Bay Ave/Taylor Avenue Beach Haven Recent Conditions This photo illustrations show how even simple art projects - such as murals or sculptures - can have big impacts on the look and feel of a place. The illustration are for conversation only and do not represent recommendations on context or location. Any artwork placed on private property must have the consent of property owners. As it could be Illustration by: Juan Ayala Based on art work from LBI artists ART GALLERY MUSEUM *ForAs illustration purposesbe only* Location: North Bay Ave/Taylor Avenue Beach Haven it could Illustration by: Denisse Ortiz Overview Draft This illustration shows how the area near Route 72 and Long Beach Boulevard could be redesigned if LBI's communities committed to this plan. Even though the land at the left is slated for commercial development, a small area could be reserved for arts activities. This would actually help bring more customers to any retail business or restaurant developed there. This illustration is for conversation only. There are no plans as of now to design the area this way. Making this and similar improvements in the gateway area of the island a reality would require the shared support of property owners, Ship Bottom government, and county and state agencies. Intersection of Route 72 & Long Beach Boulevard Recent Conditions Scenario 1: Landscaping and Urban Equipment. By: Juan Ayala Scenario 2: Art Fair By: Juan Ayala Featuring art work by: Cathleen Engelsen Matt Burton A Creative Placemaking Plan for Long Beach Island, NJ Draft Intersection E24th St. & Long Beach Boulevard Recent Conditions These illustrations show how spaces in Long Beach Island can be made more vibrant with road and sidewalks improvements, public art, spaces for arts and cultural activities, an of course, the people who produce and appreciate arts and culture. Long Beach Boulevard near Tidal Dr. Looking South Recent Conditions As it could be Illustration by: Denisse Ortiz Based on art work from LBI artists As it could be Illustration by: Denisse Ortiz Overview Draft Implementation Governments, artists, businesspeople, residents and community organization leaders can each play a role in implementing this plan. Governing bodies (such as a borough council) can support the plan in several ways. First, the governing body can approve a resolution supporting the plan and encouraging the local planning board to incorporate it into the municipality's master plan. This will demonstrate to the public that the community supports the arts. Governing bodies can also, by resolution, support the work of LBI-ACC and partner with the group to help implement initiatives in their towns. An important role for local officials would be to serve as liaisons between LBI-ACC and other government entities or property owners. Planning board can incorporate this plan into their master plans in several ways. Portions of this plan could be incorporate into the statement of goals as well as the recreation and economic elements of a master plan. (The goals of this plan are complementary to the goals of the master plans of the island's six communities.) This entire plan could be added as an amendment to the master plan as a technical report under NJSA 40:55D-28.B.11 Cultural and creative professionals, businesspeople and residents can help implement portions of the plan by supporting or volunteering with LBI-ACC. A Creative Placemaking Plan for Long Beach Island, NJ LBI residents, businesspeople, visitors worked together throughout 2013 to develop this vision. Image courtesy of: Leonardo Vazquez Draft The next section of this plan focuses on strategies to achieve the vision. The wide-ranging set of strategies includes physical improvements to Long Beach Island, enhancing the presence of arts and culture on the island, and building leadership and capacity to implement these and other strategies. While this plan provides focus and direction for creative placemaking on the island, it is not meant to be the last word. Just the opposite: This plan is meant to help an ongoing conversation about how to make LBI a better place for arts and culture, and a better place /through /arts and culture. Anyone who is concerned about the future of LBI should feel free to contribute and add to the plan. If you like the ideas presented here, help make them happen. If you feel something is missing, let LBI-ACC know. If there is something you don't like, share your concerns with LBI-ACC. Overview Draft February 2014 Draft Statistics & Data A Creative Placemaking Plan for Long Beach Island, New Jersey Draft A creative placemaking plan for Long Beach Island, New Jersey Developed by Long Beach Island Arts and Culture Council, an island-wide partnership spearheaded by the Long Beach Foundation of the Arts and Sciences and Long Beach Township, New Jersey. Prepared for publication by The National Consortium for Creative Placemaking. Funding provided by the National Endowment for the Arts and the Geraldine R. Dodge Foundation On Cover: From top to bottom, left to right. Images courtesy of: Ann Coen Photography Juan Ayala Matt Burton Martha Kremer, Martha Kremer Art Cathleen Engelsen February 2014 Statistics & Data Section Draft Section III: Statistics and Data This section of the plan provides information that helped guide the thinking of LBI-ACC. A Creative Placemaking Plan for Long Beach Island, NJ Draft Demographic and Economic Trends The US Census data shows several trends in the demographical composition of Long Beach Island over the past 15-20 years. The most notable is the sharp decline in overall population. Between 1990 and 2000, the islands population decreased by a mere 150 residents. Between 2000 and 2010, the island lost just over 1000 residents, equating to a total loss of 13.5% of year round residents between 1990 and 2010. Along with that, Long Beach Island is losing its share of families as well, with the number of households housing families declining in every island municipality between 2000 and 2010. Of the residents that remain, there are several patterns emerging in regards to their characteristics. Households that contain a child under the age of 18 have declined in every municipality on the island as well, in some cases by as much as 6% between 2000 and 2010. Furthermore, while the number of youth is going down, the median age is going up, going from an average median age in 2000 of 53 years old to an average of 58 years old in 2010. Fig: Deborah Schulze Fig: Deborah Schulze Statistics & Data Section Draft This indicates that there is a large aging population in LBI, and not as many children as there once was. As the population is growing in age, it is also growing in median household income as well. Every municipality showed a sharp spike in median household income between 2000 and 2010. While the growth in median household income has led to more wealth overall in Long Beach Island, there is a strong possibility that spending on the island may not keep increasing, or at least not at the same pace as household income grows. As people retire, their spending tends to go down (typically by about 14% to 19%) and decreases as they get older. People are spending more of their money online (according to The Online Shopper, a global survey of shoppers found that they spent about 22% of their income online. Even if that figure may appear high now, there is ample evidence that many people are shopping more online every year.) Of course, if the population continues to drop, any wealth brought in by in-migrants would be counteracted by those leaving the island. According to the County Business Patterns, the number of overall businesses in Long Beach Island has declined since 1998. 'The number of arts-related industries fell by just over 3% between 1998 and 2011. However, the number of jewelry and florists decreased by almost 75% between 1998 and 2011. There were three movie theaters on the island in 2003. Today there are none. While the total number of arts related businesses do not show as drastic a drop as the overall economy, it is clear that certain employment sectors suffered losses at greater rates than others. The number of arts related industries fell by just over 3% between 1998 and 2011, however, the number of jewelry stores and florists decreased by almost 75% between 1998 and 2011. The number of motion picture theaters dropped from 3 in 2003 to only 1 in 2011. A Creative Placemaking Plan for Long Beach Island, NJ Fig: Deborah Schulze Fig: Deborah Schulze Draft Master Plans The Master Plans of the six municipalities on Long Beach Island leave arts and culture out of the overarching planning goals and objectives. Although each municipality is distinct in their visions for the future of their township, they all have that in common. Not one Master Plan makes any mention of providing regulation for arts and cultural entertainment or activity within its jurisdiction. The language used, however, can provide small spaces for the planning of these types of activities. Beach Haven is making an attempt to attract "younger, year round families" by creating a more aesthetically pleasing Downtown area. The re-examination of Beach Haven's Master Plan in 1999 called for a study of the downtown area (Town Center) to consider "historic preservation, beautification and enhancements such as landscaping to make the center more pedestrian friendly". Ship Bottoms Master plan reexamination in 2003 stated the need for existing recreational and open space areas should be enhanced and improved in order to promote and maximize the use and enjoyment of these areas. However, the plan also prohibits "amusement activities" in recreational facilities, but doesn't clearly define what "amusement activities" are. Harvey Cedars, Barnegat Light, Long Beach Township, and Surf City make no reference to arts related activities, aside from design standards for the new construction of residential and commercial properties. These standards are primarily focused on setbacks, lot coverage, and infrastructural issues. A municipal master plan is an important policy guide for communities. The master plan provides focus and direction on how a community should be developed. It is the basis for land use regulations and is used to justify new strategies or directions in a community. By incorporating the LBI-ACC plan into its master plan, a municipality is taking an important step in supporting arts and culture -- as well as building a more sustainable and resilient community. Statistics & Data Section Draft Community Outreach LBI-ACC Survey of Arts and Culture Time of year when visitors frequent LBI In 2013, LBI-ACC conducted a series of community engagement events designed to get public input on the planning process, as well as learn more about the arts and cultural activities and aspi- In spring and summer 2013, the LBI-ACC team surveyed rations of both residents and visitors in Long Beach Island. residents of and visitors to LBI about their views on arts and cultural activities on the island. Of the roughly 170 people who responded The first public session was in April at the Long Beach Island to the survey, about 43% were year-round residents. About 25% Foundation of the Arts and Sciences in Loveladies. More than 40 were summer residents and another 18% have weekend homes on people participated, and offered suggestions. A second public ses- the island. Only 15% of the visitors did not stay overnight. Most of sion was held on the other end of the island, at the Jewish Com- the seasonal residents or visitors live in New Jersey. Of the 65% munity Center. There, around 20 people offered suggestions and that were surveyed that are seasonal visitors, 75% of them visit for worked on maps to identify locations for arts and culture related at least a day when they come. Most of these visitors come from improvements to LBI. In August, LBI-AC planners staffed a drop-by the tri state area, with almost 65% calling New Jersey home. Antable for participants involved in a public mural project at the LBI other approximately 25-30% come from New York, Connecticut and Foundation. More than 100 people stopped by, and most offered Pennsylvania. The remaining 5-10% indicated that they travel from suggestions or raised concerns about issues on the island. outside the region from areas in Colorado, California, Wisconsin, Utah, and Texas. In all three sessions, there was overwhelming support for the Survey vision that LBI-AC had developed. The most common concern was that the island not be overwhelmed by visitors outside of summer. Residents have gotten used to a yearly cycle in which the island Hometown of had what they considered a high degree of energy for three months of the year, and was quiet and peaceful the rest of the year. (This respondents plan works to balance having more activity with preserving quiet to survey 1 3 times and areas - but communities are going to have to find the right Fig: Denisse Ortiz balance that works for them over time.) 09 59 NY OH CO PA 77345 77345 NC GA TX 77345 CT NJ VA 77345 77345 77345 10710 06498 18951 19081 18045 19010 17111 The results of the sessions and a survey paints a vivid picture of what people wanted to see more, and less, of in regards to making the island more sustainable through arts and culture. A Creative Placemaking Plan for Long Beach Island, NJ 06877 06825 17112 19422 19067 07722 07405 07016 07423 07728 07030 0793 07946 07974 07704 07730 07624 07760 08534 08901 08087 08758 08090 08055 08550 08050 08008 08057 08005 08092 08902 08619 08501 08006 08801 08690 08332 08753 08536 57 LBI Draft The survey showed that there is a significant span of time between the months of October and April when visitation to the island significantly declines. This is indicative that these months would be a prime target for attracting visitors through arts and cultural activities. The importance of arts and culture to visitors of LBI Visitors who frequent the island regularly indicated a strong desire to attend arts and cultural activities while they visited. In fact, when asked to rate the importance of these types of activities from 1 to 10, 75% rated the importance at a 6 or above. This confirms that arts and culture could potentially be a major draw for people frequenting the island, and it can be inferred that it may be a draw for potential vacationers as well. When asked what type of arts activities people would most like to see, they indicated that they would like to see theatrical performances, movies, and above all, hear live music. More than 65% of respondents to the survey indicated they visited the island any time during the year. Fig: Leonardo Vazquez Fig: Leonardo Vazquez Some activities respondents would like to see more on LBI are hearing music, seeing theater productions and visiting art galleries and exhibits. Through public engagement sessions, informal conversations and suggestion boxes at various public events, LBI-ACC was able to get further information from residents and visitors to LBI. People noted other activities related to arts and culture that they would like to see more of on the island. Dinner and a theatrical show were at the top of the list. In fact, 81% of respondents noted that they would be more likely to frequent a restaurant on the island if there was a musical or theatrical performance there. 'Several people stated that there were not enough shopping venues on the island, noting that residents often have to travel more than 30 minutes to reach department stores. (The nearest big box or department stores are in Manahawkin, which can be more than a 30 minute drive from either end of the island in the summer). An idea for movies that would be shown on the island was well received by visitors, but was frowned upon by some residents. Some were concerned about the impact of such movies on beach privacy and environmental preservation. Statistics & Data Section Draft Creative assets inventory Respondents also offered ideas about how to strengthen the island through arts and culture. Some expressed a desire to carve out designated areas that are currently underutilized for arts and cultural related activities. Some suggested the prospect of "pop up" art galleries in various locations throughout the island. There was a lot of discussion centered around bringing arts and culture in to preexisting events, as to not create a competition with other sectors, but rather foster stronger cross sectorparttmerships. Some discussed and began to map out their vision for a pedestrian plaza in Beach Havens downtown area. One statement that seemed to be a consensus amongst the groups and individuals is making sure that all municipalities are on board and in partnership when developments begin to take shape. LBI A creative assets inventory is a snapshot of people, activities and organizations who help to enhance creativity in an area and support its creative economy. 'This inventory focuses on the 'creative sector' organizations on the island - such as art galleries, craft boutiques, theaters, stores that sell artistic products, and restaurants that offer live performances. ASSETS Galleries, Gift Shops & Cultural Attractions Barnegat Light Borough Long Beach Township Harvey Cedars Borough Long Beach Township Surf City Borough Ship Bottom Borough Long Beach Township Art-related Stores Restaurants with Live Performances Arts and Cultural Attractions Beach Haven Borough The inventory focuses on the 'creative sector' organizations on the island -art galleries, theaters, museums and restaurants. Long Beach Township Fig: Denisse Ortiz A Creative Placemaking Plan for Long Beach Island, NJ A creative assets inventory is useful for establishing a baseline of creative activity. Over time, findings from future inventories can reveal whether a community is successful in attracting and retaining arts and cultural organizations. The initial inventory developed for this plan focused on creative sector organizations, such as galleries, museums, architectural offices, and venues for creative activity. We found that most assets were concentrated in Beach Haven, Ship Bottom, Surf City and Barnegat Light. The inventory shows that Long Beach Island as a whole contains 16 dining locations that provide live music; approximately 31 retail locations selling items such as antiques, jewelry, photography, and clothing; another 17 locations on the island that are museums or art galleries; as well as 10 offices focused on architecture and design. ( See table Creative Assets Inventory Table on pages 9-12) Draft Creative assets inventory table Table by: Joseph Daguman Statistics & Data Section Draft Creative assets inventory table Source: LBI Chamber of Commerce, The Sand Paper 'The Annual Manual Twenty Twenty Regional Directory and County Business Pattern Data 2010. Table by: Joseph Daguman A Creative Placemaking Plan for Long Beach Island, NJ Draft Opportunities and challenges for achieving the vision for LBI by 2023 Can LBI become a year-round arts and culture destination? Yes. Will it? That depends... ’ “”– –“”“” “”“” Statistics & Data Section Draft –“”“” “”“” ’ “” “” A Creative Placemaking Plan for Long Beach Island, NJ Draft February 2014 Draft Strategies A Creative Placemaking Plan for Long Beach Island, New Jersey Draft A creative placemaking plan for Long Beach Island, New Jersey Developed by Long Beach Island Arts and Culture Council, an island-wide partnership spearheaded by the Long Beach Foundation of the Arts and Sciences and Long Beach Township, New Jersey. Prepared for publication by The National Consortium for Creative Placemaking Funding provided by the National Endowment for the Arts and the Geraldine R. Dodge Foundation On Cover: From top to bottom, left to right. Images courtesy of: Juan Ayala Matt Burton Martha Kremer Art Ann Coen Photography Cathleen Engelsen February 2014 Draft Section II: Strategies Table of Contents Introduction A Guide to Selecting Strategies Viking Village Image courtesy of: Ann Coen Photography 4 5 How LBI-ACC Selected Strategies 6 Strategies 8 Draft Introduction In this section, we focus on the steps to help make this plan a reality. Some steps may be quick, easy and inexpensive; others will take more time, coordination and costs. LBI-ACC can guide LBI's communities through these steps, but the team can't complete them all on its own. (For example, any changes proposed for Long Beach Boulevard will need the support of both Long Beach Township and Ocean County; property owners have to give their consent to let murals be painted on their property.) Achieving the vision is going to take more than a few projects or events. First, LBI's creative, cultural, business, government and residential communities need to partner to get more things done more quickly. (This already started with the planning process and is going to continue with a new Long Beach Island arts council, which will be incubated by the Long Beach Island Foundation.) Positive, productive activities, like the film festival, exhibits at the foundation, and events at the Surflight in spring and fall, should continue. There should be a number of new small, but visible projects, such as pop-up galleries, public art and more open-air musical events. Together, this will help position LBI's communities to do bigger projects and bring in more resources. What follows is a combination of a guide for action, menu of activities, and template for adding and prioritizing strategies. LBI-ACC members have selected some strategies that they are committed to completing. The team is also committed to getting more ideas and input from LBI's communities. The only limit to the number of strategies is the amount of commitment people are willing to put into them. Strategies Draft A guide to selecting strategies words, not being able to express yourself make you feel like a second-class resident of that community.) Example: Changing land use regulations and practices to encourage more public art or to attract more galleries Make it easier to enhance the quality can make artists feel more welcome. of life in a community for more people (also Promote the best and distinct qualiknown as livability or community develop- ties of the place (also known as a placement.) Example: School-based arts programs can help children be more success- based orientation). What makes LBI differful, because research shows that children ent from other beach communities? It's more who participate in arts programs tend to do than just the beach or the buildings. It has to do with the history, culture and feelings better in school than their peers. that people get when they're on the island. Increase economic opportunities for Understanding, protecting and promoting more people and enhance typical standards those qualities will help keep LBI a distinct of living in a community (also known as eco- place on the Jersey Shore. Example: Havnomic development). Example: Attracting ing public art that speaks to LBI's diverse more visitors to Long Beach Island through- history in commercial fishing, surfing and out the year can create more opportunities vacationing can help residents and visitors for local entrepreneurs, and make it more better understand why LBI is the way it is. likely that existing businesses will create Promote the use of existing resources more jobs. and assets (also known as an asset-based Make a better climate for creativ- orientation). It is usually more cost-effective ity and cultural expression (also known as in the long run to reuse existing buildings cultural development). Creativity comes and protect the natural environment. Exfrom within, but creative people tend to be ample: Using existing spaces, such as the more inspired (and productive) where they LBIF and the Surflight, for the Lighthouse feel more welcome. Cultural expression -- Film Festival. through events, public art, and similar visEngage a wide variety of stakeholdible activities -- helps residents feel a shared ers in lasting partnerships. sense of ownership in a place. (In other In creative placemaking, it's not about good ideas; it's about the best ones. And it is not doing arts for 'arts sake'. The best ideas are those that can most cost-effectively: A Creative Placemaking Plan for Long Beach Island, NJ What gets done first depends on other considerations. Among them are: Commitment. This is the most important, because if no one is committed to making an idea happen, it probably won't. The more people who are willing to commit to an idea, the faster it usually gets done. Capacity. Do the people who are committed to making the idea happen able to do it on their own? If not, they are going to need help (or to learn how to make the idea happen) and it's going to take longer to complete. Complexity. Is the idea simple - such as painting a mural -- or does it have many steps -- such as redesigning a stretch of Long Beach Boulevard into an arts district? The more complex it is, the more time it's probably going to take. Cost. Many people start here. Unfortunately, this is a good way to stop an idea from moving forward. When there is a shared commitment, capacity and understanding of what is needed to make a project happen, project organizers can better position themselves to get the resources they need. Draft How LBI-ACC Selected Strategies The vision, values, goals, and all strategies were created by group, they determined by consensus which strategies they would LBI-ACC members or LBI residents, workers or business owners. pursue in the short-term (within a year), the medium-term (two to Because there were so many good ideas, LBI-ACC used several five years) and the long term. approaches to choosing among them. One key strategy is already underway. The Long Beach Is To determine the vision and goals, LBI-ACC used a method land Foundation of the Arts and Sciences is incubating LBI-ACC as sometimes known as 'dotmocracy'. The team members identified an island-wide arts council. The council will be a center of support their ideas, which were written on several large sheets of paper. and information for creative professionals on the island, and will Team members were given a number of tags (in this case, draft help guide the implementation of these strategies. dots) to place on the ideas that they considered most important. The next step for the team is to build consensus with LBI's To give all members of the team time and space to help de- communities about what should happen and when. velop their ideas, LBI-ACC shared all draft documents with members through Dropbox, maintained an email list, and created a private Facebook page for team members. The draft vision and values were developed in the spring, and the team explored the vision through several open, free events that encouraged members of the public to contribute their thoughts in different ways. Throughout the summer and fall, LBI-ACC team members explored (and in some cases tried to implement) a wide variety of issues and strategies. In the fall, LBI-ACC prioritized strategies. First in small groups (to make it easier for everyone to share their thoughts), then as one Strategies Section Draft Here is a list of strategies, organized by priority. The strategies are discussed in the following pages. Medium Term Strategies: : • Website with events calendar • Create pop-up galleries in vacant storefronts. (Pop-up galleries are temporary exhibitions or stores) • Explore how best to create affordable housing and residencies for artists. • Create LBI shuttle (jitney / trolley) to arts and cultural destinations on the island. • Explore opportunities to develop a new arts district in Long Beach Township -- along Long Beach Boulevard between Ohio Street and 33rd Street. • Some of the ideas for the arts district include a new plaza for events and performances, public art, and improvements to Long Beach Boulevard to make it safer or more inviting for pedestrians to cross. • Provide more hands-on creative activities for LBI visitors and residents, such as cooking or art classes. • Incorporate more arts activities into pre-existing events on the island. • Develop a Long Beach Island Arts and Culture Council that will be an information center for both creative professionals and cultural visitors. • Conduct artists' surveys to find out how many artists live or work on the island, and to better understand their interests. • Create better partnerships with municipalities, local schools and religious institutions. • Develop a logo for LBI-ACC, which could also serve as a logo for arts and culture on the island in general. • Pursue implementation funding. • Continue mapping and inventorying creative assets. Long Term Strategies: A Creative Placemaking Plan for Long Beach Island, NJ • Develop more shuttle (jitney/ trolley) lines to connect the island to the mainland. • Develop signage and public art to promote events and the presence of arts and culture on Long Beach Island Draft Strategies These strategies are organized by type: Physical improvements are changes that are visible at the street level. Examples: public art, roadway improvements, or a jitney. Programming/cultural developments are changes that will increase arts activities or enhance the presence of artists on the island. Example: Conducting more arts activities at existing events. Organizational development are changes that will help build the capacity of LBI-AC and other organizations to do more to further the goals of this plan, effectively and efficiently. Example: Creating an arts council. ’ ‘’ Pop-up shop in Hanley, Stoke-on-Trent Source: http://www.flickr.com/photos/futuril Strategies Section Draft ‘ ’ A Creative Placemaking Plan for Long Beach Island, NJ ’ ’ Draft Possible future jitney / trolley lines and stops Viking Village Barnegat Lighthouse Long Beach Island Foundation of the Arts & Sciences Transportation Hub Line 1 Line 2 Line 3 Possible Future Art District Long Beach Island Museum Surflight Theater Edwin B. Forsythe Natural Wildlife Refuge This maps shows suggestions for three jitney/trolley lines and stops. Exact locations of lines and stops should be developed as part of municipal and island-wide transportation plans. Fig: Denisse Ortiz Strategies Section Draft ’’ ’ ’ A Creative Placemaking Plan for Long Beach Island, NJ Draft ’ Strategies Section Draft A Creative Placemaking Plan for ‘’ Long Beach Island, NJ ’ “” Ideas for a potential art district Illustration by: Juan Ayala Draft ’ An example of how signage can help promoting arts and cultural activities. Niagara on the Lake, Canada Image courtesy of: Leonardo Vazquez How public art could fit in along Long Beach Boulevard. Examples shown for illustration purposes only. Illustration by: Denisse Ortiz Strategies Section Draft ‘’ A Creative Placemaking Plan for Long Beach Island, NJ Draft ’ Strategies Section Draft ’’ ’ ’ A Creative Placemaking Plan for Long Beach Island, NJ Draft LBI CREATIVE ASSETS Establishments by territory Barnegat Light Long Beach Township Harvey Cedars Borough Long Beach Township Surf City Borough Ship Bottom Borough Long Beach Township Beach Haven Borough This map shows the concentration of creative activities on the island. A current inventory is available in the Statistics and data section of this plan. More establishments Less establishments Long Beach Township Fig by: Denisse Ortiz Strategies Section Draft LBI-ACC members and participants in public sessions generated several more ideas. These are presented separately because no one has agreed to take the lead in pursuing them. Hopefully, in future versions of this plan, these ideas will have stewards: • Build cross-promotional partnerships with arts and cultural agencies in Atlantic City, New York City and Philadelphia. • Cross-promote events on the island. • Make cross-walks along the island more interesting. A Creative Placemaking Plan for Long Beach Island, NJ Draft February 2014
