In the next 7 days 99420* local listeners will listen to CHYM 96.7

In the next 7 days 99,420*
local listeners will listen to CHYM 96.7
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65% of CHYM listeners are female
35% are male
Most are between 35 and 64 years (52%)
CHYM is the #1 medium to reach
upscale Adults in the Tri-Cities
BBM Fall ‘13 A12+ Central Cume, Mon-Sun 5a-1a
On www.chymfm.com:
 44,284 Loyalty Members***
 1,040,936 page views*
 63,140 Unique Visits*
Source: *Omniture Analytics December 2013
***M2o Media December 2013
 Skew higher in income and
education.
 They work at white collar and
professional occupations.
 Are active. They enjoy
gardening, fitness walking,
swimming and home
workout/exercise
 Enjoy dining out
 Go to movies, bars and national/
provincial parks
 Consider family life and having
children to be a very important part
of their life
 Are likely to be part of the “Baby
Boom” generation
*Source: BBM Fall ‘13 Central Cume A12+, Mon-Sun 5a-1a
February 2014
100,000 Watts Day & Night
CHYM 96.7 has been Waterloo region’s
first choice for Today’s Best Music and
information for over 30 years!
CHYM 96.7 features George & Tara, the
area’s #1 morning team, from 5:00am to
10:00am.
George Michaels has been the #1
morning man in Waterloo Region for over
30 years!
 Traffic Live rush hour traffic reports morning
and afternoon
 Weather with John Wilson at the weather
centre
 News Every half hour 5:00am-8:30am
Dr. Oz Heard every day 8:40am and 5:40pm
 chymfm.com has links to info
about the music we play, community
events, and Bios of our on-air
personalities.
 CHYM 96.7 Platinum VIP has
contests, prizes and more. We now
have over 44,200+ active members
and growing.
February 2014
CHYM 96.7 has been an institution in
southern Ontario since we signed on in
1965. There is no stronger radio brand in
this community. CHYM 96.7 has market
heritage and no personality is more ingrained in the lives of families than George
Michaels, who is celebrating over 30 years as the number one morning man in our
region. Together with Tara Connors, CHYM 96.7 George & Tara continue to be the
#1 morning show.
Paul Johnson 10am-1pm/7p-8p weekdays
Make the most of your workday with Paul Johnson! Paul keeps
you company with Today’s Best Music and the Most Music at Work
to get you through your hectic day!
Adele 1pm-7pm weekdays
There’s only one Adele and you can hear her exclusively on CHYM.
Born and raised in the Waterloo Region, Adele is passionate about
her community and her world. Her strong sense of social
conscience takes her abroad every year with the STIMMA
organization. Adele makes every day fresh and fun on CHYM!
John Tesh 8pm-1am weekdays
One of radio’s most recognizable voices brings you “Intelligence for
Your Life” every weeknight on CHYM. It’s a creative blend of
Today’s Best Music along with great advice and tips to enhance
your everyday life.
CHYM 96.7 is the region’s most powerful station…the only station serving the
influential “women 25 plus” demographic…and that power translates into decision
making and spending.
February 2014
CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7
99,500 Reached Weekly (Adults 12+/Central Market)
Age
12-17
18-24
25-34
35-44
45-54
55-64
65+
Sex
Male
Female
% of Weekly Reach
6.0%
14.5%
15.4%
12.3%
19.8%
19.5%
12.6%
% of Weekly Reach
Weekly Reach (A18+)
35.6%
64.4%
33,300
60,200
Household Size
1-2 Persons
3-4 Persons
5+ Persons
44.3%
38.8%
16.7%
41,500
36,300
15,700
University Degree/Post Grad
54.1%
50,500
Owners/Managers/Professionals
22.5%
21,000
Household Income $60,000+
53.6%
50,100
Household Income $75,000+
38.8%
36,300
Household Income $100,000+
24.2%
22,600
Source: BBM Fall 2013 (Sept 2 – October 27), MicroBBM5.1,
Kitchener-Waterloo Central Market, Monday to Sunday, 5a-1a
CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S
CHYM Audience Composition
CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST MUSIC 96.7 CHYM TODAY’S BEST
100,000 Watts Day & Night
Rogers Kitchener Radio Group
305 King St. W.,
Kitchener, ON N2G 4E4
PH: (519) 743-2611
FAX: (519) 743-7510
www.chymfm.com
www.country1067.com
www.570news.com
How Do You Reach
Families in the Waterloo Region?
According to the latest Census results from 2006,
Waterloo Region is a great place to raise a family.
Our region has approximately 126,205 families
(up 8.8% from the last census in 2001).*
**Did you know….
 24.4% of CHYM listeners have one or more
teens in the household
 16.4% of CHYM listeners have children who are
between the ages of 7-11 in the household
 62.4% of CHYM listeners are married/common
law
 58.4% of CHYM listeners have 3 or more people
living in the household
 72% of CHYM listeners agree “Family life and
having children are most important to me”.***
*Source: Statistics Canada, Census 2006, Kitchener Census Metropolitan Area
includes Waterloo Region except Wellesley and Wilmot townships.
**MicroBBM Fall 2013
***BBM RTS Kitchener-Waterloo Fall ’09, Adults 12+
 62% have some level of postsecondary education
 58.3% have children in the
household
 31% are Owners, Managers and
Professionals
 58.8% have a household income of
$60,000+
 55.8% did not read the newspaper
yesterday
 87.5% listened to radio yesterday
*Source: BBM RTS Kitchener-Waterloo Fall ‘09
21.9%
listen to
CHYM-FM!
Source:
Airware BBM
Fall 2013
Central Cume
F35-54