delivering the heart of the consumer
Transcription
delivering the heart of the consumer
DELIVERING THE HEART OF THE CONSUMER 2 The Cineplex Media Advantage! Happy, engaged and immersive. Only Cinema can provide that kind of environment for a consumer and only Cineplex Media can put you and your brands in the heart of it. rom the moment a consumer decides to take in the latest Hollywood hit, until long after they’ve left our theatre, Cineplex Media can help you start the conversation, build the relationship, let them experience your products/services, and close the sale through multiple high-impact media touchpoints. It’s the Cineplex Media Advantage and no other media can offer your consumer, or your brand, the same opportunity. Through Cineplex.com on-line and mobile sites, you can connect to your consumers as they make their movie-going decisions, including what they want to see and where they want to see it. As they enter our theatres, they have little to distract them from the messages before them. Continue your introduction through our beautiful new 84” Digital Backlits and Digital Lobby Signage. Spend time with moviegoers as they check out what’s hot in Hollywood via Cineplex Magazine and Le magazine Cineplex. High readership, custom content and inexpensive full-page ads help deliver the message you want them to receive. Engage and entertain your consumers with ads in our Cineplex Pre-Show. Custom content allows you to integrate your content with the movie experience and become a part of the pre-movie entertainment. Take your consumer interaction to a whole new level by becoming involved in Cineplex TimePlay – the “gamification” of the consumer experience! High participation rates, recall and awareness make this unique media an impactful way to have fun with your consumers. So successful was Cineplex TimePlay in Toronto and Vancouver, we are rolling it out across Canada in 725 theatres nationally. Time to get serious as you place your hero ad right before the trailers and movie that our guests have come to see. Lights down, sound and emotion dialed up. Your Show-Time ad delivers. Your conversation with our guests doesn’t end with the credits. As our guests leave our theatres clients have the opportunity to put products or services right in their hands via the Cineplex Media Interactive Zone. This dedicated area is anchored by a massive interactive screen that delivers your message through touch, motion and gesture screens while collecting valuable data and allowing your message to spread virtually across social networks. How often do you get the chance to land your clients on a consumer’s social network because they want them there? There is no other media that can provide so many valuable touchpoints at so many steps along the marketing pathway. It’s The Cineplex Media Advantage. 3 CineplexMedia.com Everything you need to know about Cineplex Media and how we help deliver your brand objectives. YOUR BRANDS are never more than a click away from the path to success with CineplexMedia.com News, summaries of our media, updated research, campaign mapping, release dates, trailers, case studies, production schedules and rates ensure no matter what you’re looking for, Cineplexmedia.com delivers. CONTENTS 6 Coming Attractions 32 Special Media 13 Cinema Overview 36 Digital Signage Cinema Lobby 18 Show-Time 38 Cineplex Magazine 20 Cineplex TimePlay 43 MET Opera Guide 24 Pre-Show 44 Le Magazine Cineplex 28 Cineplex.com & Mobile 46 Theatre Listings CINEPLEX MEDIA SALES S A L E S @ C I N E P L E X . C O M | W W W. C I N E P L E X M E D I A . C O M TORONTO 416-539-8800 ATLANTIC 402-401-8152 QUEBEC 514-868-0005 OTTAWA 613-440-1358 MANITOBA/ SASKATCHEWAN 204-396-3044 ALBERTA 403-264-4420 BRITISH COLUMBIA 604-689-3068 HEAD OFFICE 102 Atlantic Ave. Toronto, ON M6K 1X9 5 MOVIE HIGHLIGHTS 2015’S MUST-SEE MOVIES BY MONTH Chris Evans (left) and Chris Hemsworth return in one of 2015’s biggest releases, May’s blockbuster Avengers: Age of Ultron January TAKEN 3 investigators — led by former computer hacker Nicholas Hathaway (Chris Hemsworth) — working together to find the high-level computer DIRECTOR: OLIVIER MEGATON hackers who’ve found a way to STARRING: LIAM NEESON, manipulate the stock market. FOREST WHITAKER, MAGGIE GRACE OPENS JANUARY 16 Former government operative Bryan Mills (Liam Neeson) and his THE BOY NEXT DOOR special set of skills are put to the DIRECTOR: ROB COHEN test when he’s framed for murder. STARRING: JENNIFER LOPEZ, Neeson agreed to return to the series RYAN GUZMAN, KRISTIN CHENOWETH only if the third film did away with Jennifer Lopez reignites her acting the kidnapping plot device. career with her first starring role since OPENS JANUARY 9 2013’s Parker. In this thriller, she plays BLACKHAT a newly separated woman who begins a romantic relationship with DIRECTOR: MICHAEL MANN her son’s (Ian Nelson) teenage friend STARRING: CHRIS HEMSWORTH, (Ryan Guzman). She quickly realizes VIOLA DAVIS, MANNY MONTANA she’s made a mistake and wants Director Michael Mann’s (Heat, to end the union, but her teenage Public Enemies) latest is a cat-and- lover — who has a past history of mouse thriller that finds a team of violence — won’t let her go. American and Chinese cyberterrorism OPENS JANUARY 23 6 Liam Neeson in Taken 3 Dakota Johnson stars in Fifty Shades of Grey February JUPITER ASCENDING DIRECTORS: THE WACHOWSKIS STARRING: CHANNING TATUM, MILA KUNIS, EDDIE REDMAYNE The Wachowskis put the release of this sci-fi on hold last year to perfect the Mila Kunis in Jupiter Ascending special effects. Their latest out-there offering stars Mila Kunis as a janitor who discovers her DNA makes her galactic royalty. Channing Tatum plays a humanwolf hybrid creature who protects her March CINDERELLA INSURGENT DIRECTOR: KENNETH BRANAGH DIRECTOR: ROBERT SCHWENTKE STARRING: LILY JAMES, STARRING: SHAILENE WOODLEY, CATE BLANCHETT, THEO JAMES HELENA BONHAM-CARTER The sequel to Divergent sees Tris The beloved fairy tale gets the live- (Shailene Woodley), Four (Theo James) DIRECTOR: JOHN MADDEN action treatment with James playing and a few of their Dauntless pals STARRING: MAGGIE SMITH, Ella, who is left in the care of her cruel seeking refuge in the farming faction DIRECTOR: SAM TAYLOR-JOHNSON RICHARD GERE stepmother (Cate Blanchett) and two Amity. But their respite is short-lived STARRING: JAMIE DORNAN, The sequel to the first Marigold Hotel mean stepsisters. But all is not lost, as as the battle between the warring DAKOTA JOHNSON, RITA ORA pic sees Sonny (Dev Patel) preparing her Fairy Godmother (Bonham-Carter) groups gets hotter, and the factionless The naughty bestseller that took the for his marriage and trying to open appears and sets the young girl on a — led by Four’s mother (Naomi Watts) publishing world by storm hits theatres another seniors’ property. The path of romance and redemption. — get in on the action. with Dakota Johnson playing a young stellar cast includes Maggie Smith, OPENS MARCH 13 OPENS MARCH 20 writer who falls for rich, handsome Judi Dench, Celia Imrie, Bill Nighy and businessman Christian Grey (Jamie Hotel series newbies Richard Gere Dornan). But if she is to be part of his and David Strathairn. life she must willingly be a servant to OPENS MARCH 6 from an alien royal (Eddie Redmayne) who wants to claim Earth as his own. OPENS FEBRUARY 6 FIFTY SHADES OF GREY his dominant sexual practices. OPENS FEBRUARY 13 THE SECOND BEST EXOTIC MARIGOLD HOTEL CHAPPIE DIRECTOR: NEILL BLOMKAMP KINGSMAN: THE SECRET SERVICE HUGH JACKMAN DIRECTOR: MATTHEW VAUGHN South African-Candian filmmaker STARRING: TARON EGERTON, Blomkamp’s (District 9, Elysium) latest COLIN FIRTH, SAMUEL L. JACKSON sci-fi focuses on an android named Based on the comic-book series Chappie (voiced by Sharlto Copley), The Secret Service, this tongue-in-cheek who’s developed artificial intelligence. spy pic stars Firth as a dapper agent who That makes him a valuable commodity recruits a juvenile delinquent named to the two Johannesburg criminals who “Eggsy” (Taron Egerton) and offers him kidnap the robot and use him to plan a spot in the ultra-secret organization out their nefarious activities. known as “Kingsman.” Co-starring Hugh Jackman and Dev Patel. OPENS FEBRUARY 13 OPENS MARCH 6 STARRING: SHARLTO COPLEY, Divergent’s Shailene Woodley and Theo James return for Insurgent Tom Hardy smoulders in Mad Max: Fury Road April FAST & FURIOUS 7 DIRECTOR: JAMES WAN STARRING: VIN DIESEL, DWAYNE JOHNSON Even the death of series mainstay Paul Walker can’t stall this popular series. Here, the nasty Ian Shaw (Jason Statham) is looking for revenge after the death of his brother in the previous film. OPENS APRIL 3 PAUL BLART: MALL COP 2 DIRECTOR: ANDY FICKMAN STARRING: KEVIN JAMES, RAINI RODRIGUEZ Kevin James returns as the accidentprone mall cop who takes on a group of art thieves while attending a security convention in Las Vegas. OPENS APRIL 17 CHILD 44 DIRECTOR: DANIEL ESPINOSA STARRING: TOM HARDY, NOOMI RAPACE, GARY OLDMAN Set in Stalin-era Russia, this thriller stars Tom Hardy as a disgraced military intelligence agent who searches for a serial killer targeting children. Based on the real-life crimes of notorious killer Andrei Chikatilo. May MAD MAX: FURY ROAD DIRECTOR: GEORGE MILLER STARRING: TOM HARDY, OPENS APRIL 17 story finds a girl, a brilliant teenager and a washed-up inventor joining forces to find a place called Tomorrowland, which exists in an alternate universe. OPENS MAY 22 George Miller reboots his futuristic AVENGERS: AGE OF ULTRON series wirh Tom Hardy playing DIRECTOR: JOSS WHEDON CHARLIZE THERON, NICHOLAS HOULT Mad Max, who joins with Furiosa STARRING: ROBERT DOWNEY JR., (Charlize Theron) to drive across the CHRIS HEMSWORTH, CHRIS EVANS desert while being chased by baddies. This sequel to Avengers (the highest- OPENS MAY 15 grossing superhero movie in history) TOMORROWLAND sees Tony Stark (Robert Downey Jr.) creating Ultron, a thinking machine DIRECTOR: BRAD BIRD that detects threats. But when Ultron STARRING: GEORGE CLOONEY, assesses humans as the ultimate BRITT ROBERTSON, JUDY GREER threat, the Avengers must find a The plot details of Tomorrowland have way to destroy it. been closely guarded, but word is the OPENS MAY 1 8 Scarlett Johansson’s back in Avengers: Age of Ultron Ted’s Mark Wahlberg and his fuzzy friend return for another raunchy round in Ted 2: Back in the Habit June RICKI AND THE FLASH DIRECTOR: JONATHAN DEMME STARRING: MERYL STREEP, JURASSIC WORLD KEVIN KLINE, MAMIE GUMMER DIRECTOR: COLIN TREVORROW Not only can Meryl Streep act, the STARRING: BRYCE DALLAS HOWARD, 65-year-old can also sing, and she’ll CHRIS PRATT, JAKE JOHNSON show off her pipes in this drama that The long-awaited fourth film in the casts her as an aging rock star who Jurassic Park series is set in the theme makes an effort to reconnect with park “Jurassic World.” But the thrill of her grown children. Mamie Gummer, seeing living dinos has lost its appeal Streep’s daughter and an emerging with the public, so to boost interest actor in her own right, will play one the park’s staff, including a scientist of Streep’s on-screen kids. (Chris Pratt), creates a dangerous dino OPENS JUNE 26 exhibit that goes terribly wrong. OPENS JUNE 12 ENTOURAGE Chris Pratt takes on Jurassic World TED 2: BACK IN THE HABIT DIRECTOR: SETH MACFARLANE DIRECTOR: DOUG ELLIN STARRING: MARK WAHLBERG, STARRING: ADRIAN GRENIER, AMANDA SEYFRIED, SETH MACFARLANE JEREMY PIVEN, KEVIN DILLION MacFarlane’s R-rated comedy Ted saw Expect the big-screen version of the John (Mark Wahlberg) marry girlfriend Entourage TV series to stick to its Lori (Mila Kunis), leaving his best friend, tried-and-true formula that sees actor a potty-mouth talking teddy bear named Vincent Chase (Adrien Grenier) and Ted (voiced by MacFarlane), to move his group of pals, including Johnny on with his own life. Kunis is said to (Kevin Dillon), Eric (Kevin Connolly) and have only a small role in this film Turtle (Jerry Ferrara), trying to make with Amanda Seyfried cast as a name for themselves in Hollywood Wahlberg’s new love interest. So it with the help of fast-talking agent looks like Ted and John’s bromance Ari Gold (Jeremy Piven). is back on. OPENS JUNE 12 OPENS JUNE 26 9 Despicable Me’s little guys get their own movie in The Minions July THE MINIONS Aliens attack Earth after intercepting feeds from 1980s arcade videogames. It’s up to Sam (Adam Sandler), an ’80s videogame champion, his best friend DIRECTORS: PIERRE COFFIN (Kevin James) — who just happens to AND KYLE BALDA be the American President — and a VOICES: STEVE CARELL, team of former videogame geeks to SANDRA BULLOCK, JON HAMM thwart the attack. Those yellow creatures from the OPENS JULY 24 Despicable Me films get their own movie. The Minions, who are born to ANT-MAN serve super-villains, latch onto super- DIRECTOR: PEYTON REED evil Scarlett Overkill (Sandra Bullock) and STARRING: MICHAEL DOUGLAS, her husband Herb (Jon Hamm) as they PAUL RUDD, EVANGELINE LILLY set their sights on world domination. Dr. Hank Pym (Michael Douglas) invents OPENS JULY 10 a suit that shrinks him to the size of Jack Black in Goosebumps DIRECTOR: JOE WRIGHT retire so he mentors petty thief Scott August STARRING: HUGH JACKMAN, Lang (Paul Rudd) to take over the job. DIRECTOR: ROB LETTERMAN LEVI MILLER, GARRETT HEDLUND OPENS JULY 31 STARRING: JACK BLACK, AMY RYAN PAN an ant but increases his strength, making him Ant-Man. But it’s time to GOOSEBUMPS Mr. Fantastic, Kate Mara is Susan Storm/Invisible Woman, Michael B. Jordan is Johnny Storm/Human Torch and Jamie Bell is Ben Grimm/The Thing. OPENS AUGUST 7 of Greendale when the monsters THE MAN FROM U.N.C.L.E. DIRECTOR: ERICSON CORE created in the mind of children’s author DIRECTOR: GUY RITCHIE STARRING: LUKE BRACEY, R.L. Stine (Jack Black) come to life. STARRING: HENRY CAVILL, pirate Blackbeard (Hugh Jackman) in EDGAR RAMIREZ OPENS AUGUST 7 ARMIE HAMMER, HUGH GRANT a version of J.M. Barrie’s magical This remake of the 1991 cult hit kingdom of Neverland. stars Aussie actor Luke Bracey as OPENS JULY 17 THE FANTASTIC FOUR undercover FBI agent Johnny Utah, DIRECTOR: JOSH TRANK Napoleon Solo (Henry Cavill) and who infiltrates a gang of bank robbers STARRING: MILES TELLER, KATE MARA, Ilya Kuryakin (Armie Hammer) working — led by the charismatic Bohdi MICHAEL B. JORDAN together to stop evil organization DIRECTOR: CHRIS COLUMBUS (Edgar Ramirez) — who also happen The Fantastic Four franchise is T.H.R.U.S.H. from destabilizing the STARRING: ADAM SANDLER, to be extreme-sports nuts. rebooted with a cool young cast. world through a nuclear attack. KEVIN JAMES, PETER DINKLAGE OPENS JULY 31 Miles Teller plays Reed Richards/ OPENS: AUGUST 14 This origin tale finds young Peter Pan (newcomer Levi Miller) POINT BREAK and his friend Hook (Garrett Hedlund) joining forces to take down the evil PIXELS 10 A bunch of kids have to save the town This big-screen adaptation of the 1960s TV show finds U.N.C.L.E. agents September BLACK MASS DIRECTOR: SCOTT COOPER STARRING: JOHNNY DEPP, JOEL EDGERTON Johnny Depp landed the plum role of real-life Boston criminal kingpin Whitey Bulger, who used his relationship with childhood pal and FBI agent John Connolly (Joel Edgerton) to evade capture for years. Benedict Cumberbatch plays Bulger’s brother. OPENS SEPTEMBER 18 EVEREST DIRECTOR: BALTASAR KORMÁKUR STARRING: JAKE GYLLENHAAL, KEIRA KNIGHTLEY, JASON CLARKE Jason Clarke in Everest Based on the real-life 1996 Mount Everest disaster, this 3D action thriller cast Jake Gyllenhaal, Jason Clarke, Sam Worthington and October THE JUNGLE BOOK CRIMSON PEAK DIRECTOR: JON FAVREAU DIRECTOR: GUILLERMO DEL TORO VOICES: BILL MURRAY, IDRIS ELBA, STARRING: TOM HIDDLESTON, SCARLETT JOHANSSON MIA WASIKOWSKA, JESSICA CHASTAIN DIRECTOR: FREDRIK BOND Rudyard Kipling’s famed tale of Indian Shot in Toronto, but set in 19th-century STARRING: GERARD BUTLER, boy Mowgli (Neel Sethi) growing up Buffalo, Guillermo del Toro’s latest MORGAN FREEMAN, ANGELA BASSETT in the forest among talking animals is part creepy horror, part gothic The sequel to Olympus Has Fallen sees becomes a live-action/CGI hybrid romance. Mia Wasikowska plays a DIRECTOR: GENNDY TARTAKOVSKY Secret Service agent Mike Banning production with famous stars voicing young woman who arrives at a dark, VOICES: ADAM SANDLER, (Gerard Butler) accompanying the the creatures: Idris Elba as evil decaying manor that is home to a SELENA GOMEZ, DAVID SPADE U.S. President to London to attend tiger Shere Khan, Bill Murray as bear family (which includes Tom Hiddleston Adam Sandler returns to voice Dracula the British Prime Minister’s funeral. Baloo, Scarlett Johansson as python and Jessica Chastain) that refuses in this sequel that sees overprotective The event attracts numerous heads Kaa, Lupita Nyong’o as mother to leave the haunted house. Set dad Drac still running the castle hotel of state, making it a prime spot for wolf Rakcha and Christopher Walken amid the scary bits is a love story for monsters. Gomez is also back as a terrorist attack, which Mike and an as ape King Louie. that del Toro describes as “a little his daughter, Mavis. MI-6 agent must try to stop. OPENS OCTOBER 9 bit kinky.” OPENS SEPTEMBER 25 OPENS OCTOBER 2 John Hawkes as climbers who get trapped on the world’s tallest peak. OPENS SEPTEMBER 18 HOTEL TRANSYLVANIA 2 LONDON HAS FALLEN OPENS OCTOBER 16 2012 hit Hotel Transylvania gets a sequel 11 December STAR WARS: EPISODE VII DIRECTOR: PETER SOHN VOICES: NEIL PATRICK HARRIS, BOND 24 FRANCE MCDORMAND, LUCAS NEFF DIRECTOR: SAM MENDES Pixar’s latest is set in a world where STARRING: DANIEL CRAIG, dinosaurs survived extinction, and RALPH FIENNES, NAOMIE HARRIS finds a 70-foot dinosaur named Arlo The plot of the 24th 007 feature is (Lucas Neff) befriending a young under wraps, but we do know human boy named Spot. Daniel Craig is back to play the taciturn OPENS NOVEMBER 25 British secret agent for the fourth time, and rumours are swirling that this film THE MARTIAN is the first of a two-part arc for Bond, DIRECTOR: RIDLEY SCOTT which will continue in Bond 25. STARRING: MATT DAMON, OPENS NOVEMBER 6 JESSICA CHASTAIN THE HUNGER GAMES: MOCKINGJAY – PART II After taking on the Bible in Exodus: Gods and Kings, director Ridley Scott (Blade Runner, DIRECTOR: FRANCIS LAWRENCE Prometheus) returns to the familiar STARRING: JENNIFER LAWRENCE, terrain of sci-fi with this feature about JOSH HUTCHERSON, LIAM HEMSWORTH a lone astronaut (Matt Damon) The Hunger Games series goes out stranded on Mars who must find a way with a bang with this finale that sees to survive and make his way back to Katniss (Jennifer Lawrence) and her Earth. Look for Jessica Chastain as District 13 rebel pals carry out a major his ladylove, who anxiously awaits assault on the Capitol. his return. OPENS NOVEMBER 20 OPENS NOVEMBER 25 12 adventures of Po (Jack Black), the portly fighting panda, see him dealing with a supernatural menace, which means he needs the help of old DOMHNALL GLEESON, ADAM DRIVER friends, including Tigress (Angelina Good luck finding any early info about Jolie) and Mantis (Seth Rogen). this highly anticipated seventh OPENS DECEMBER 23 we do know the story picks up 30 years MISSION: IMPOSSIBLE 5 after the events of Return of the Jedi, DIRECTOR: CHRISTOPHER MCQUARRIE and that original Star Wars stalwarts STARRING: TOM CRUISE, Harrison Ford, Mark Hamill and JEREMY RENNER, SIMON PEGG Carrie Fisher are reprising their roles. Tom Cruise was originally set to OPENS DECEMBER 18 play Napoleon Solo in The Man from KUNG FU PANDA 3 THE GOOD DINOSAUR Oriental DreamWorks. The continuing STARRING: HARRISON FORD, J.J. Abrams is revealing very little, but November pic with its Shanghai counterpart, DIRECTOR: J.J. ABRAMS Star Wars pic. Writer-director Daniel Craig returns for Bond 24 co-producing the third Kung Fu Panda U.N.C.L.E., but dropped out of that film when Paramount gave the go-ahead DIRECTOR: JENNIFER YUH for the fifth M:I movie. Cruise is back VOICES: JACK BLACK, as thrill-seeking spy Ethan Hunt, who ANGELINA JOLIE, SETH ROGEN leads his specialized team, which Hoping to take advantage of the includes Jeremy Renner and lucrative Chinese film market, Simon Pegg, in daring missions. DreamWorks Animation is OPENS DECEMBER 25 These are the droids you’re looking for! C-3P0 and R2-D2 are expected to return in Star Wars: Episode VII CINEMA OVERVIEW THE ENVIRONMENT THAT DELIVERS! The Happy Place ovies – Canadians love them, Canadians go to them and Cineplex Media gives you access to those valuable consumers like no one else. With an average of nine movie premieres per week, there are no re-runs, no need for channel surfing, skipping commercials or focusing on one’s devices. Simply going to the movies is the key to our guests’ happiness and entertainment. In a recent Media Behavior Institute U.S. study (Touchpoints 2013): • 62% of moviegoers used the term “happy” when describing their state of mind at the movies. • 29% described themselves as “excited”. No other media came closer than 10% when asked the same questions. A U.S. National Omnibus Study (Phoenix Marketing International, May 2013) shows: • A18-59 - 49% of moviegoers believe ads “added to their enjoyment” • With women, it increases to 52%! • With A18-34, it increases to 54%! No other media can deliver that. WE DELIVER THE MOST SOUGHT-AFTER DEMOS Movies deliver strong reach of teens and youngsters 18-24. We also reach every two of three in P12-49 ATTENDED MOVIES PAST 3 MONTHS - REACH TOTAL CANADA ALL 12-27 74% ALL 18-24 74% 66% ALL 25-34 59% ALL 35-49 48% ALL 50-64 ALL 65+ 32% REACH 66% 12-49 74% 12-24 69% 18-34 SOURCE: PMB 2014 Spring 2-year study, Total Canada 13 Solid Investment onsumers, now more than ever, are conscious of where they spend their money. They, like advertisers, want their money to work hard, be an investment or provide entertainment. Cineplex delivers entertainment ROI for our guests through top Hollywood hits, beautiful theatres and unique experiences. Cineplex Media delivers results for our clients by providing an environment that helps over-deliver your message’s awareness, recall and likability with a valuable and captive audience. Cineplex delivers: • 75% higher emotional engagement than TV • Engages consumers 3.5 times longer than TV SOURCE: Cineplex Media Customer Research, April 2013 Moviegoer Fast Facts 73% OFMOVIEGOERS 9 OUT OF 10 HEAVY MOVIEGOERS HAVE AT LEAST ONE SOCIAL NETWORKING PROFILE* TYPICALLY COMBINE OTHER ACTIVITIES, SUCH AS SHOPPING & EATING WITH MOVIE-GOING NETWORKING PROFILE* 70% OF CINEMAGOERS ARE MEDIUM/LIGHT OR LIGHT TV VIEWERS. INDEX OF 149 VS. THE TORONTO POPULATION** 36% OF MOVIEGOERS TEXT, TWEET, AND/OR POST TO SOCIAL MEDIA AFTER SEEING A MOVIE*** 14 MOVIEGOERS VS. POPULATION** 37% EARN MORE THAN $100K HHI – INDEX 116 50% ARE WHITE COLLAR – INDEX 117 26% ARE MOPES – INDEX 115 27% HAVE A BACHELOR’S DEGREE OR HIGHER – INDEX 113 SOURCE: *PMB 2014 Spring, Toronto, A18-64, Cinema Advertising Impact Study 2014, Toronto, A18-64 SOURCE: **PMB 2014 Spring, Total Canada, Based on A18+, index based on moviegoer (past 3 months) composition vs. population SOURCE: ***Examining Moviegoer Behavior, Nielsen Research Group MOVIEGOER DEMOGRAPHIC PROFILE The movies deliver the most sought-after demographics efficiently with a balanced male/female split AUDIENCE COMPOSITION & REACH POPULATION (COMP%) MOVIEGOERS - ATTENDED MOVIES PAST 3 MONTHS REACH 64% The top-ranking genre of movie attended is Action/Adventure at 66%, and 2015 is packed with them! 59% 51% REACH 69% INDEX 116 REACH 60% 53% 49% INDEX 109 34% 27% INDEX 125 REACH 74% REACH 74% 8% 11% 10% 15% INDEX 132 P12-17 SPLIT Male 48% Female 52% INDEX 132 A18-24 A18-34 A18-49 A25-54 SOURCE: PMB 2014 Spring, Total Canada, index based on moviegoer (past 3 months) composition vs. population INCREASE AWARENESS BY ADDING CINEMA TO YOUR BUY EXPOSED TO TV ONLY EXPOSED TO CINEMA ONLY EXPOSED TO BOTH TV & CINEMA 43% 33% 35% INDEX 165 26% 18% BRAND RECALL 23% INDEX 194 21% 14% MESSAGE RECALL 25% INDEX 179 LIKEABILITY SOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV recall is within 24 hours, Cinema recall is within seven days, TV alone sample: 522K, Cinema alone sample: 106K, Combined sample: 22K 15 CANADIANS’ ENTERTAINMENT LIFESTYLE Going to the movies is a top leisure activity among Canadians LEISURE ACTIVITIES PARTICIPATED/ATTENDED IN PAST 12 MONTHS (% OF POPULATION) Not surprisingly, movies rank #1 against these other forms of entertainment. It’s an affordable night for our guests and your brands. SOURCE: PMB 2014 Spring 2-year study, Total Canada 16 16% 15% 15% 10% YOGA 19% GYM 20% CASINO 21% LIVE THEATRE 25% PRO SPORTS CONCERT ENTERTAINING AT HOME NON-TEAM SPORTS GOING TO THE MOVIES 27% DANCING 31% NIGHTCLUBS 49% TEAM SPORTS 61% THE CINEMA SCREEN DELIVERS SUPERIOR ENGAGEMENT VS. TV Emotional Engagement Comparison -RETAIL ADVERTISER- Emotional Engagement 0 5 10 15 20 25 30 35 40 100% Time (seconds) 80% +32% 45 50 55 60 BRANDING MOMENT LOGO DISPLAYED AT :60 CINEMA 60% NEUTRAL -9% 40% TV SOURCE: NCM Measuring The Magic of the Movies Study, Innerscope Research, Inc. 2011 CINEMA HELPS DRIVE RROI AVERAGE SALES INCREASE CAMPAIGNS NOT USING CINEMA AVERAGE REVENUE ROI ($) CAMPAIGNS USING CINEMA CAMPAIGNS NOT USING CINEMA CAMPAIGNS USING CINEMA $4.08 80% 67% +19% ALL CATEGORIES $2.50 +63% ALL CATEGORIES SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America 17 SHOW-TIME ADVERTISING TAKE ADVANTAGE OF THE 2015 BOX-OFFICE SCHEDULE! Brand Impact ery few things can capture the attention of a consumer like your ad on a huge screen, with huge sound, in a darkened theatre. Imagine your brand message alone on the big screen, with no chance for channel changing, second screens or other distractions. There’s nothing between you and your consumer. Show-Time lets you get your message as close to the greatest movies and big-screen events as possible, ensuring your brands will be coming soon to a consumer near you. Don’t miss out on 2015’s blockbuster lineup; it could be the biggest year in box-office history. Talk to your Cineplex Media Account Manager for specific packages, 3D opportunities, updated data and costs. 18 STAND OUT WITH 3D ADS SHOW-TIME CAMPAIGNS WITH BOTH 2D & 3D EXECUTIONS AVERAGE 2D EXECUTIONS AVERAGE 3D EXECUTIONS 57% 44% 36% 44% +30% +22% ENTERTAINMENT VALUE PURCHASE INTENT SOURCES: Cinema Advertising Impact Study - 2D + 3D campaigns 2009, 2012, Strategic Marketing Counsel SHOW-TIME AD EFFECTIVENESS TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)* CINEMA SHOW-TIME** 89% 71% AD “VERY ENTERTAINING /ENTERTAINING” 59% 44% 46% +51% +54% “AD LIKEABILITY” +193% 15% ADVERTISING AWARENESS CORRECT BRAND ASSOCIATION AD ENTERTAINMENT SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Strategic Marketing Counsel Custom Creative: Custom Experience: Clients without creative can also be on the big screen. With state-of-the-art production facilities and a dedicated content team, Cineplex Media can provide you with a cinema-quality piece of creative at a fraction of the cost of a traditional major creative production. Our team works with you to ensure strategic brand objectives are achieved and your creative delivers the message you want. Consumers get to experience your brand on the big screen with maximum impact. Cineplex Media will work with you to take your existing creative to the next level. Our expertise in guest experience combined with our ownership of environment allows us to work with clients to maximize impact and deliver never-been-donebefore executions. Allow us to show you the multimedia opportunities that are available both inside and outside our cinemas. 2015 PRODUCTION SCHEDULE MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2016 2015 RATES START/END MATERIAL CYCLE January 2 - January 29 January 30 - February 26 February 27 - April 2 April 3 - April 30 May 1 - May 28 May 29 - July 2 July 3 - July 30 July 31 - September 3 September 4 - October 1 October 2 - October 29 October 30 - November 26 November 27 - December 31 January 1 - January 28 November 28, 2014 January 9, 2015 February 6, 2015 March 13, 2015 April 10, 2015 May 8, 2015 June 12, 2015 July 10, 2015 August 14, 2015 September 11, 2015 October 9, 2015 November 6, 2015 November 27, 2015 4 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). NATIONAL-SCREEN $/WEEK 292 THEATRES - 2,295 SCREENS : 05 SECONDS $38.00 : 10 SECONDS $36.00 : 15 SECONDS $76.00 : 20 SECONDS $94.00 : 30 SECONDS $116.00 : 45 SECONDS $157.00 : 60 SECONDS $232.00 Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market & Theatre Specific rates. 19 CINEPLEX TIMEPLAY EVEN MORE FUN AT THE MOVIES. GET IN THE GAME! Fun and Results Delivered magine a captive and engaged cinema audience fully immersed in an interactive, entertaining and memorable experience with your brand, live, on the big screen via their mobile devices. Well, Cineplex Media can provide it. The Cineplex TimePlay team will work with you on a simple and effective Cineplex TimePlay sponsorship or deep dive into game development based on your specific brand strategies and objectives. Whether it’s watching, participating or sending offers right to consumers’ phones, Cineplex TimePlay is a fun and effective way to communicate with our movie-going guests. Contact your Cineplex Media Account Manager for specific Cineplex TimePlay execution options, packages and rates. 20 731 SCREENS NATIONALLY BY THE END OF 2014! 328 SCREENS IN TORONTO & VANCOUVER 66,350 AVERAGE MOVIEGOER INTERACTIONS PER WEEK MORE THAN 1.5 MILLION USERS SOURCES: *Based on original Van. and Tor. Cineplex TimePlay Theatre Interactions Top of Mind haw launched its TV show Brain Games with Cineplex TimePlay! What better way to introduce a brain-teasing TV program than teasing the brains of our guests? Cineplex TimePlay players were asked brain-teasing questions and got to complete against their friends and others on the big screen. The result — more than 4,000 players booked the date of the National Geographic Channel show’s premiere in their calendars through the TimePlay app. ONGOING POSITIVE TIMEPLAY FEEDBACK FROM SOCIAL MEDIA Taryn McElheran @TarynMcElheran I’m addicted to it. RT”@CashCorners: That Timeplay app before the movies at Cineplex is awesome. Ever tried it?” Marvin Bernal @AeroEchelon Cineplex’s Timeplay is one of the coolest innovations they have put out in awhile. I have not looked forward this much to a pre-show. Cameron McLellan @CMvsReality Just recently signed up for my #Scene card @cineplexmovies well worth it. But I love your #Timeplay #Mobile #App game before the #Movie. Nirvana @DillionVillegas I wanna go to the movies tomorrow night just so I can play #TimePlay 21 CINEPLEX TIMEPLAY: GET IN THE GAME TV* CINEMA PRE-SHOW** CINEMA TIMEPLAY** CINEMA SHOW-TIME** 96% 89% 86% AD “VERY ENTERTAINING /ENTERTAINING” 80% 71% 61% 59% 51% 46% “AD LIKEABILITY” 40% 15% ADVERTISING AWARENESS CORRECT BRAND ASSOC. AD ENTERTAINMENT SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel (SMC); TimePlay study 2012 & 2014, SMC and online survey via Vision Critical 22 44% CINEPLEX TIMEPLAY: THE BEST % PLAYED WOULD LIKE TO PLAY AGAIN IN THE FUTURE % NOT PLAYED CLAIMED VERY LIKELY TO PLAY IN THE FUTURE PLAYED THE CLIENT-SPONSORED TIMEPLAY GAME 52% 42% 93% INDEX 124 HIGHER PLAY RATE AMONG YOUNGER AUD. 47% YES YES ALL AGES GAME AWARENESS 100% HIGH IMPACTS AMONG THOSE WHO DIDN’T PLAY BRAND ASSOCIATION 99% 74% A18-24 RECALLED THE OFFER OR REWARD 95% 69% 40% OF RESPONDENTS WHO DID NOT PLAY RECALLED THE OFFER 40% PLAYED NOT PLAYED PLAYED NOT PLAYED PLAYED NOT PLAYED SOURCES: Average of Client-Sponsored TimePlay in 2012, TimePlay Imapct Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Imapct Research Study conducted online via Vision Critical 23 PRE-SHOW ADVERTISING YOUR EFFICIENT AND EFFECTIVE WAY TO THE BIG SCREEN! Be a Part of the Show! n efficient and effective way to get clients’ brands up on the big screen, the Pre-Show is available in two “Pods”. Pod 1 delivers your ad amongst custom entertainment content within 15 minutes of Show-Time. Pod 2, an even more efficient method of getting on the big screen, delivers your message between 21 minutes and 15 minutes to Show-Time. Regardless of the pod, your commercial message runs amongst exclusive content that covers the entertainment spectrum. From behind-the-scenes interviews with movie stars to one-on-one chats with Canadian musicians to trivia and home entertainment news, the Pre-Show delivers. Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. 24 CINEMA PRE-SHOW AD EFFECTIVENESS Canadian Cinema Pre-Show advertising impact measures of Ad Awareness, Correct Brand Association, and Ad Entertainment are considerably stronger than comparable TV measures TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)* CINEMA PRE-SHOW** AD “VERY ENTERTAINING /ENTERTAINING” 80% 61% 46% 59% “AD LIKEABILITY” 40% +36% +33% ADVERTISING AWARENESS 15% CORRECT BRAND ASSOC. +167% AD ENTERTAINMENT SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel Create Custom Content huge part of the Pre-Show is the unique content created for moviegoers. Become a part of that content by working with the Cineplex content team to develop a feature, promotion or contest that integrates your product directly into the programming. Cineplex Media puts you right in the action. 25 Customized Creative Production o creative? No problem! Cineplex Media’s design team is standing by to help produce dynamic, eye-catching content that will look great across our digital networks – Pre-Show, Cinema Lobby, Show-Time, and now Digital Backlits too! From cutting-edge visual effects to custom voiceovers and soundtracks, our in-house team has the experience to deliver great creative on time and on budget. 26 2015 PRODUCTION SCHEDULE HD DIGITAL PRE-SHOW: ADVERTISING MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2016 START/END MATERIAL DUE CYCLE January 2 - January 29 January 30 - February 26 February 27 - April 2 April 3 - April 30 May 1 - May 28 May 29 - July 2 July 3 - July 30 July 31 - September 3 September 4 - October 1 October 2 - October 29 October 30 - November 26 November 27 - December 31 January 1 - January 28 December 12, 2014 January 21 ,2015 February 18, 2015 March 25, 2015 April 22, 2015 May 20, 2015 June 23, 2015 July 22, 2015 August 26, 2015 September 23, 2015 October 21, 2015 November 18, 2015 December 14, 2015 4 weeks 4 weeks 5 weeks 4 weeks 4 weeks 5 weeks 4 weeks 5 weeks 4 weeks 4 weeks 4 weeks 5 weeks 4 weeks Ad bookings are not held to the above cycles. Some B.C./Quebec looped Pre-Shows require longer lead and off-cycle production costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). 2015 PRODUCTION SCHEDULE DIGITAL PRE-SHOW: CONTENT MONTH START/END RATES: POD 1 PER-SCREEN/WEEK 206 THEATRES - 1,947 SCREENS : 05 SECONDS : 10 SECONDS : 15 SECONDS : 30 SECONDS : 60 SECONDS $17.00 $32.00 $46.00 $76.00 $152.00 CUSTOM CONTENT PER-SCREEN/WEEK :40 SECONDS $57.00 :70 SECONDS $114.00 RATES: POD 2 PER-SCREEN/WEEK MATERIAL DUE CYCLE JANUARY January 2 - January 29 November 28, 2014 4 weeks FEBRUARY January 30 - February 26 January 2, 2015 4 weeks MARCH February 27 - April 2 January 30, 2015 5 weeks APRIL April 3 - April 30 March 6, 2015 4 weeks MAY May 1 - May 28 April 2, 2015 4 weeks JUNE May 29 - July 2 May 1, 2015 5 weeks JULY July 3 - July 30 June 5, 2015 4 weeks AUGUST July 31 - September 3 July 3, 2015 5 weeks SEPTEMBER September 4 - October 1 August 7, 2015 4 weeks OCTOBER October 2 - October 29 September 4, 2015 4 weeks NOVEMBER October 30 - November 26 October 2, 2015 4 weeks DECEMBER November 27 - December 31 October 30, 2015 5 weeks JANUARY January 1 - January 28 November 27, 2015 4 weeks Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). 206 THEATRES - 1,947 SCREENS : 05 SECONDS : 10 SECONDS : 15 SECONDS : 30 SECONDS : 60 SECONDS $11.00 $21.00 $30.00 $49.00 $98.00 CUSTOM CONTENT PER-SCREEN/WEEK :40 SECONDS $37.00 :70 SECONDS $74.00 Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market &Theatre Specific rates. 27 ONLINE & MOBILE THE SOURCE FOR CANADIAN MOVIE NEWS! All Things Movies he dominant entertainment website for Canadians, Cineplex.com also beats all Canadian Television sites, delivering 2x more unique visitors than the closest TV site. Redesigned in December of 2013, the site allows moviegoers and entertainment lovers the opportunity to view trailers, custom content and movie posters, visit the Cineplex Store and research movie times and theatres. Your Cineplex Media Account Manager will help you customize an online package that delivers your specific needs: • Page Dominations; Page Skins • Pre-Roll and Post-Roll • Geotargeting capabilities 28 1.9 MILLION AVERAGE MONTHLY UNIQUE VISITORS 15 MM MINUTES AVERAGE MONTHLY TIME SPENT 3.6 MM 25 MM AVERAGE MONTHLY VISITS AVERAGE MONTHLY PAGE VIEWS SOURCE: comScore MediaMetrix, September 2013-August 2014 CINEPLEX.COM: A LEADING VEHICLE FOR YOUR ONLINE REACH We reach more unique visitors than leading entertainment websites 1,873 CINEPLEX VS. COMPETITIVE ENTERTAINMENT SITES Average Monthly Unique Visitors (000) 1,176 860 729 725 Cineplex.com scores 59% greater than the second-highest entertainment website. 237 123 CINEPLEX .COM CANADA .COM ROTTEN TOMATOES .COM YAHOO CANADA MOVIES TRIBUTE .CA HEAVY .COM CINEMA GUZZO .COM SOURCE: comScore, Sept 2013 -Aug 2014 Landmark.ca omplement your Cineplex.com buy from Ontario-West by adding Landmarkcinemas.com. The official site for Landmark Cinemas’ extensive theatre chain (spanning Ontario, Manitoba, Saskatchewan, Alberta, B.C. and the Yukon) houses show times, trailers and theatre info. JANUARY-AUGUST 2014 AVERAGE (000) Total Unique Visitors: 110,000 Total Pages Viewed: 1,196,000 Total Minutes: Total Visits: 475,000 171,000 SOURCE: comScore, Jan-Aug 2014 29 241 MILLION SESSIONS 8.6 MILLION TH 10 MOBILE APP DOWNLOADS IN CANADA Keeping Up With Those on the Go y their very nature, our guests are people on the go and Cineplex Mobile allows your messaging to keep up with them. Growth for Cineplex Mobile has even outpaced the industry, matching growth of Cineplex.com. With advertisers continuing to increase investment levels in mobile media, Cineplex keeps pace with their Top-10 app. Ranking above the big search engines, and better than some of the biggest social media sites, the app allows our advertising partners to engage moviegoers by the millions as they search for the latest blockbuster or purchase tickets. 30 3.6 MM AVERAGE MONTHLY MOBILE SUBSCRIBERS 2.1 MM 2.0 MM MOBILE BROWSER SUBSCRIBERS MOBILE APP SUBSCRIBERS CINEPLEX MOBILE SUBSCRIBERS HAVE INCREASED 165% SINCE 2011 SOURCE: comScore MobiLens June 2014 CINEPLEX MOBILE YEAR-OVER-YEAR INCREASE Cineplex Mobile has seen significant user increases year-over-year CINEPLEX MOBILE SUBSCRIBERS (000) 2011 3,257 2012 2013 2014 3,540 2,106 1,756 1,336 +165% 1,913 1,853 1,191 1,114 +183% 675 CINEPLEX MOBILE SUBSCRIBERS 2,264 769 CINEPLEX MOBILE APP SUBSCRIBERS +194% CINEPLEX MOBILE BROWSER SUBSCRIBERS SOURCE: comScore MobiLens, Total Canada, March - June 2014 CINEPLEX MOBILE DEMOGRAPHIC PROFILE Cineplex mobile delivers the most sought-after demographics efficiently and effectively with a balanced male/female split CINEPLEX MOBILE COMPOSITION AND % REACH OF THE MOBILE POPULATION MOBILE POPULATION (COMP%) CINEPLEX MOBILE AVERAGE MONTHLY UNIQUE VISITOR (COMP%) 68% 50% SPLIT Male 50% Female 50% 31% 48% INDEX 142 60% 54% INDEX 111 INDEX 161 23% 7% 13% INDEX 186 P13-17 13% INDEX 177 P18-24 P18-34 A18-44 A25-54 SOURCE: comScore MobiLens June 2014, Total Canada, Index based on Cineplex Mobile composition vs. Mobile Universe 31 CINEPLEX SPECIAL MEDIA EXTEND BEYOND THE BIG SCREEN 1-On-1 With our Guests ngage with your consumers one-on-one as they travel to and from their theatres. Take full advantage of the millions of guests per year who will be exposed to your brand messaging as they walk down theatre halls, through lobbies, to washrooms and make all those trips to the concessions! An important part of any multimedia cinema execution, engaging with the consumer via Floor, Door and Window Clings, Standees, Banners or Lobby Dominations increases the effectiveness of your overall buy. Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. 32 TOUCHSCREEN TECHNOLOGY Custom Executions ineplex Media works with you to develop a one-of-a-kind execution, surrounding your consumers with multiple touchpoints that deliver your message. In-Lobby Activation or Sampling tied to traditional cinema media will amplify the consumer experience. Few media partners can offer the full range of media touchpoints and experiential marketing the way Cineplex Media can. Have a true one-on-one conversation with your consumers after they’ve experienced your brand messaging. INTERACTIVE ZONE 2015 RATES PER-THEATRE/WEEK COST ($G) C-INTERACITVE WALL - MEDIA - WEEKLY $5,000 C-INTERACTIVE WALL - WRAP - WEEKLY* $900-$1,500 INTERACTIVE ZONE ACTIVATION - PER DAY $1,250 INTERACTIVE WALL EXECUTION - CREATIVE DEV. & PROGR.** $20K-$75K 13 Theatres (As of Jan 2015), 23 Theatres (As of Feb 2015), 43 Theatres (As of June 2015 - TBC) * Additional cost for wrap production/installation. Additonal cost for Activation Teams. **Dependent on experience/execution requirements. NON INTERACTIVE ZONE LOCATIONS RATES 2015 PER-THEATRE/COST/ DAY($G) KIOSK ACTIVATION $1,200 SAMPLING EXECUTION $750 Balance of Theatres on a Space Available basis Additonal cost for Activation Teams. **Dependent on experience/ execution requirements. 33 Consumer Engagement Like No Other ocated in high-traffic locations within cinema lobbies, this “Can’t Miss” experiential zone provides clients with the latest interactive technology to engage and interact with our guests. Put product in our guests’ hands, let them experience it for themselves, then get the information to get them to the cash register. This custom-designed software will power interactive screen experiences including gesture, image capture, green screen and on-screen content manipulation technologies, and will allow for data and image capture with the ability to share on social networks. CINEPLEX MEDIA INTERACTIVE ZONE 2014 • Scotiabank Theatre Toronto • Cineplex Queensway • Colossus Vaughan • Coliseum Mississauga • Cineplex Yonge & Dundas • Cineplex Eglinton Town Centre • SilverCity Yorkdale • SilverCity Riverport • SilverCity Yonge & Eglinton • Cineplex Crowfoot Crossing • Scotiabank Theatre Chinook • Scotiabank Theatre Edmonton • Scotiabank Theatre Vancouver JANUARY 2015 • SilverCity Newmarket • Cineplex Eglinton Town Centre • SilverCity Fairview Mall • Cineplex Crowfoot Crossing • Cineplex Windermere • Cineplex South Edmonton • Colossus Langley • SilverCity Coquitlam • SilverCity Metropolis • SilverCity Victoria Q2 2015 • Cineplex Avalon Mall • Cineplex Bayers Lake • Cineplex Dartmouth Crossing • Cineplex Sydney • Cineplex Trinity Drive • Cineplex Saint John • Cinema Banque Scotia Montreal 34 • Colusium Kirkland • Colossus Laval • Cineplex Brossard • Cineplex Cinemas Forum • SilverCity Montreal • SilverCity Polo Park • SilverCity St. Vital • Galaxy Saskatoon HUGE 84” Totally Interactive Screens! MASSIVE Centre Interactive Screen With 30 Interactive Tiles! ACTIVATE Extend Beyond The Screens With Our Sample Counters & Kiosks! 35 DIGITAL SIGNAGE CINEMA LOBBY MEDIA FREQUENCY IN HIGH DEFINITION Size Matters! igh-definition, stunning and engaging don’t just describe the on-screen action, but also our new 84” Digital Backlits! Huge, bright 84” screens located in high-traffic areas will help bring your campaign to life and make impactful impressions on our guests. The high frequency one-minute loops are divided into :10 ads that light up our lobbies! These dynamic screens are currently installed in our top theatres in the Atlantic, Toronto GTA, GMA and Vancouver markets. In early 2015 we’ll see these 84” screens rolled out across the country allowing advertising partners the chance to bring their brands to the forefront of our lobbies. Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. 36 HUGE 84” Screens Located In High-Traffic Areas Become Part of the Experience ur larger-than-life, state-ofthe-art, HD digital screens are located above the box office and concession stands and in theatre streets. Place your ad within our 10-minute content and advertising loop to make an impact with our guests. We ensure the entertainment starts long before they get to their seats. Our network of in-lobby digital signage delivers incredible impact, surrounding guests with movie information and ad messages that can’t be missed since screens are placed at all angles throughout the lobby. Moviegoers love to escape to our theatres and they are willing to spend money to do it. Why not engage them while they have their wallets open and are in a positive environment? DIGITAL BACKLITS 2015 RATES 2015 PRODUCTION SCHEDULE HD DIGITAL LOBBY SCREENS (16 X 9 ASPECT RATIO) MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2016 NATIONAL ($) COST PER WEEK START/END MATERIAL CYCLE January 2 - January 29 January 30 - February 26 February 27 - April 2 April 3 - April 30 May 1 - May 28 May 29 - July 2 July 3 - July 30 July 31 - September 3 September 4 - October 1 October 2 - October 29 October 30 - November 26 November 27 - December 31 January 1 - January 28 December 12, 2014 January 21, 2015 February 18, 2015 March 25, 2015 April 22, 2015 May 20, 2015 June 23, 2015 July 22, 2015 August 26, 2015 September 23, 2015 October 21, 2015 November 18, 2015 December 14, 2015 4 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). Please note that for Landmark and Cine-Entreprise locations, lobby material’s due date is 2.5 weeks before start date. Additional costs may apply. 134 THEATRES (AS OF JULY 2015) :15 Seconds $31,410.00 Three-minute ad creative loop. Creative is presented on all Digital Backlit screens in a given theatre location. (Digital Backlit deployment - Atlantic Canada as of Jan 2015, Toronto EMA/GTA, Vancouver by end of Q1 2015, balance of Canada by end of Q2 2015-TBC). Start date may be any day of the week. Contact your rep for Market, Theatre Specific Rates. DIGITAL LOBBY 2015 RATES NATIONAL COST PER WEEK DURATION COST ($G) :05 seconds $7,923.00 :15 seconds $14,364.00 :30 seconds $21,197.00 :45 seconds $24,444.00 :60 seconds $28,728.00 Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market & Theatre Specific rates. 37 CINEPLEX MAGAZINES CANADA’S MOST POPULAR MOVIE MAGAZINES COAST TO COAST Cineplex Magazine ver the past 15 years Cineplex Magazine has become Canada’s most popular movie monthly. At 2.8 million readers per issue (through cinema and Globe & Mail distribution), it also has the largest readership of any entertainment magazine in the country! It’s no wonder Cineplex Magazine routinely snags exclusive interviews with the world’s top stars. Jennifer Lawrence, Channing Tatum, Mark Wahlberg, Mila Kunis and Chris Evans are just a few of the huge names who’ve recently chatted with our staff. Work with our team to develop exclusive branded content, or choose to target specific markets and leverage the entertainment world while engaging your consumers. Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. 38 2.8 MM CIRCULATION 750,000 COPIES/MONTH EFFECTIVELY & EFFICIENTLY TARGET YOUR CONSUMERS DEMOGRAPHIC READERS/MONTH AVERAGE ISSUE READERSHIP READERSHIP 3.8 MASSIVE EXCLUSIVE REACH VS. OTHER TOP MAGAZINES #1 READERS /COPY MAGAZINE IN CANADA FOR 12-17 AND A18-24 Desirable reader profile to strongly target under 18 and 18-49 demographics SOURCE: PMB 2014 Spring, Total Canada CINEPLEX MAGAZINE READERSHIP PROFILE AVERAGE MONTHLY READERSHIP COMPOSITION AND % REACH OF POPULATION POPULATION (COMP %) AVERAGE MONTHLY READERSHIP (COMP %) READERSHIP 1,315,000 REACH 10% 57% READERSHIP 868,000 REACH 10% 47% READERSHIP 1,228,000 REACH 10% 37% 32% 53% INDEX 120 42% INDEX 118 READERSHIP 615,000 REACH 9% INDEX 125 24% 26% INDEX 109 HHI $100K+ HHI $75K+ WHITE COLLAR BACH. DEGREE + SOURCE: PMB 2014 Spring, Total Canada, Based on A18+, Index based on average issue readership composition vs. population In Every Issue... SPOTLIGHT: CANADA CASTING CALL Monthly interview with a Canadian actor or director Our insider’s look at the projects the stars have brewing SNAPS ALL DRESSED UP Candid celebrity shots from around the globe Celebrities show off their red-carpet looks IN BRIEF INTERVIEWS & FEATURES Short movie-world updates and entertainment news Up close and personal with the world’s biggest stars IN THEATRES AT HOME The month’s full slate of new releases, with detailed synopses The month’s most anticipated DVDs, Blu-rays and games 39 Editorial Calendar FEBRUARY: Academy Awards SEPTEMBER: Toronto International Film Festival MARCH: Spring Fashions everal times a year, a portion of Cineplex Magazine is given over to a special, timely section. Designed to pique consumer interest and help our advertisers reach their consumers in relevant and engaging ways, these editorial sections deliver the goods. APRIL: Summer Movie Preview AUGUST: Back to School OCTOBER: Fall Fashions & Holiday Movie Preview NOVEMBER & DECEMBER: Holiday Gift Guides CINEPLEX MAGAZINE RANKS #1 Cineplex Magazine reaches the most Canadians 18-34 across all magazines in Canada TOP-5 MAGAZINES FOR P12-17 P12-17 Average Issue Readership (000) TOP-5 MAGAZINES FOR A18-34 A18-34 Average Issue Readership (000) REACH 21% REACH 15% REACH 20% 512 479 1,269 REACH 15% 1,117 REACH 13% 350 323 #1 CINEPLEX CANADIAN MAGAZINE GEOGRAPHIC READER’S DIGEST HOCKEY NEWS REACH 14% REACH 12% 295 FASHION MAGAZINE REACH 12% 1,006 REACH 11% 971 924 #1 CINEPLEX MAGAZINE READER’S DIGEST SOURCE: PMB 2014 Spring, Total Canada, Average Issue Readership (000) 40 REACH 12% PEOPLE CANADIAN MAGAZINE GEOGRAPHIC WHAT’S COOKING CINEPLEX MAGAZINE 2015 RATES Full Page *Plus $720 Plate Change Fee National 1x National 4x Ontario* 1x Ontario* 4x GTA* 1x GTA* 4x Atlantic* 1x Halifax* 1x $28,750.00 $25,875.00 $20,700.00 $18,630.00 $11,385.00 $10,245.00 $2,730.00 $1,005.00 2/3 Page $24,725.00 $22,250.00 $17,595.00 $15,835.00 $9,677.00 $8,710.00 $2,350.00 $865.00 1/2 Page $21,563.00 $19,405.00 $15,525.00 $13,970.00 $8,539.00 $7,685.00 $2,050.00 $755.00 1/3 Page $12,938.00 $11,645.00 $9,315.00 $8,385.00 $5,123.00 $4,610.00 $1,230.00 $455.00 1/4 Page $10,063.00 $9,055.00 $7,245.00 $6,520.00 $3,895.00 $3,505.00 $955.00 $350.00 OBC $35,938.00 $32,345.00 ---- - DPS $54,625.00 $49,165.00 ---- - - CINEPLEX MAGAZINE - LESS CLUTTER, MORE TIME SPENT MAGAZINE TIME SPENT AND EDITORIAL VS. AD RATIO MAGAZINES TIME PER PAGE (SECS) EDIT. VS AD RATIO Cineplex Magazine 28 75/25 Toronto Life 23 51/49 Flare 13 46/54 Elle Canada 12 50/50 FASHION 10 49/51 SOURCE: Time Spent Reading - PMB Spring 2014, Total Canada, Toronto Life based on Toronto; Vancouver Magazine based on Vancouver; Editorial vs. Ad Ratio are based on page numbers Nielsen LNA, Jan 2011-Dec 2012 2015 PRODUCTION SCHEDULE MONTH JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY IN-THEATRE SPACE MATERIAL December 19 February 13 March 6 April 2 April 30 May 27 June 22 July 24 August 25 September 21 October 26 November 20 December 18 November 24 January 19 February 9 March 9 April 1 April 29 May 26 June 24 July 27 August 24 September 28 October 26 November 23 November 26, 2014 January 21, 2015 February 11, 2015 March 11, 2015 April 6, 2015 May 1, 2015 May 28, 2015 June 26, 2015 July 29, 2015 August 26, 2015 September 30, 2015 October 28, 2015 November 25, 2015 Our readers spend up to 2x more time reading Cineplex Magazine per page than Vancouver Magazine, Elle, Flare and FASHION CIRCULATION 750,258 NEWFOUNDLAND + LABRADOR PRINCE EDWARD ISLAND NOVA SCOTIA NEW BRUNSWICK QUEBEC ONTARIO MANITOBA SASKATCHEWAN ALBERTA + NWT BRITISH COLUMBIA + YUKON 5,880 3,960 25,640 14,520 37,400 442,868 22,920 17,040 80,225 99,805 SOURCE: CCAB Report March 2014 41 NO W DO W NL OA D FREE Cineplex Interactive Magazine nytime…anywhere… Cineplex Magazine and Le magazine Cineplex interactive versions connect with entertainment lovers across the country, and engage them again and again each month. The enhanced digital editions are free to download, and pages can be shared to Facebook and Twitter. Complementing your print execution in the regular edition of Cineplex Magazine or Le magazine Cineplex, the digital version allows consumers to link directly from your ad to your website for more information, contest entry, or direct purchase! Our Magazines may also be viewed through web browsers on your PC, mobile, or tablet without having to create different sized creative for each device! 42 Insert when You Purchase a National Print Ad MILLION MOBILE PAGE VIEWS 254,940 75,401 UNIQUE MOBILE VISITORS UNIQUE MAGAZINE DOWNLOADS THROUGH THE CINEPLEX APP +151,370 NEW USERS READING CINEPLEX MAGAZINE THROUGH THE IOS NEWSSTAND APP SOURCE: Flurry 2014, Site Catalyst 2014 The Met: Live in HD Guide ince its launch in 2006, Cineplex’s annual Metropolitan Opera LIVE in HD series has been a grand success. The program is beloved by opera fans across Canada who are given access to groundbreaking productions direct from the MET stage at New York’s Lincoln Center to our theatre screens live in HD. Clients and brands have the opportunity to become a part of the experience both on-screen and in the beautiful Cineplex MET Opera Guide. Our patrons turn to the guide for dates, cast information and synopses of each opera as well as vibrant images of the productions and their world-class stars. Over the course of this seven-month series, 300,000 copies are distributed in-theatre and via The Globe and Mail. 2014/15 SEASON • MACBETH • LE NOZZE DI FIGARO • CARMEN • IL BARBIERE DI SIVIGLIA • DIE MEISTERSINGER VON NÜRNBERG • THE MERRY WIDOW • LES CONTES D’HOFFMANN • IOLANTA / BLUEBEARD’S CASTLE • LA DONNA DEL LAGO • CAVALLERIA RUSTICANA / PAGLIACCI MET OPERA RATES NATIONAL - 300,000 COPIES Full Page $20,000.00 1/2 Page $11,900.00 1/4 Page $6,900.00 OBC $33,600.00 DPS $38,000.00 Fleming and Gunn FRANZ LEHÁR THE MERRY WIDOW NEW PRODUCTION Renée Fleming stars as the beguiling woman who captivates all of Paris in Lehár’s enchanting operetta, seen in a new production by Broadway virtuoso director and choreographer Susan Stroman. Nathan Gunn co-stars as Danilo and Kelli O’Hara makes her company debut as Valencienne. Sir Andrew Davis conducts. ACT I The Pontevedrian ambassador in Paris, Baron Mirko Zeta, is giving a ball at the embassy to raise funds for his bankrupt home country. His wife, Valencienne, flirts with the young Frenchman Camille de Rosillon, who declares his love for her and writes “I love you” on her fan. Zeta eagerly awaits the arrival of the guest of honor, Hanna Glawari, a wealthy Pontevedrian widow. He plans to get Danilo Danilovitch, a womanizing aristocrat, to marry her so that her millions will stay in Pontevedro. Hanna arrives, showered with compliments by the Parisian men. Valencienne realizes she has lost her fan with the incriminating message and rushes out to look for it. Finally Danilo arrives, fresh from a night of partying at Maxim’s. He and Hanna talk, revealing that they were once in love, but he tells her he’s not interested in marriage. He then meets with Zeta, who orders him to marry Hanna for the good of Pontevedro. Danilo says he will keep all the Parisian men away from her, but will not marry her. Hanna and Danilo flirt and finally dance. | 28 | 28-29_MET2014-15_TheMerryWidow.indd 28 2014-10-07 11:08 AM 43 Le magazine Cineplex vailable in all Cineplex theatre lobbies as well as in Le Journal de Montréal every month, Le magazine Cineplex is reaching more people than ever. With the perfect combination of in-depth, exclusive interviews with A-list stars, movie schedules, red-carpet fashion and fun, short movie-news nuggets, Le magazine Cineplex captivates both readers waiting for their movie to begin in theatres and those at home where there’s more time to read longer features. Fast Facts 461,000 CIRCULATION 200,000 COPIES/MONTH READERS/MONTH AVERAGE ISSUE READERSHIP READERSHIP 2.3 READERS /COPY SOURCE: PMB Spring 2014 2015 PRODUCTION SCHEDULE MONTH IN-THEATRE FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER January 29 February 25 March 25 April 29 May 27 June 24 July 22 August 26 September 20 October 29 December 2 44 SPACE January 6 February 2 March 2 April 6 May 4 June 1 June 26 July 31 September 4 October 5 November 9 2015 RATES MATERIAL January 8, 2015 February 4, 2015 March 4, 2015 April 8, 2015 May 6, 2015 June 3, 2015 June 30, 2015 August 5, 2015 Setpember 8, 2015 October 7, 2015 November 11, 2015 1X 2X Full Page $10,747.00 $8,383.50 2/3 Page $9,137.00 $7,126.20 1/2 Page $6,986.00 $6,287.40 1/3 Page $4,836.00 $3,772.80 1/4 Page $3,310.00 $2,934.00 OBC $13,455.00 $11,644.00 DPS $19,130.00 $17,699.00 LE MAGAZINE CINEPLEX READERSHIP PROFILE AVERAGE ISSUE READERSHIP COMPOSITION (%) QUEBEC POPULATION LE MAGAZINE CINEPLEX 66% Le magazine Cineplex scores above the index in every key demographic. 50% INDEX 133 54% 43% 38% INDEX 126 33% 26% INDEX 217 P12-17 25% 33% 24% INDEX 134 INDEX 140 17% 16% 7% INDEX 147 10% INDEX 161 A18-24 A18-34 A18-49 HHI $100K WHITE COLLAR BACH. DEGREE + SOURCE: PMB 2014 Spring, Quebec, Index based on average issue readership composition vs. population, occupation, education & HHI based on A18+ 45 THEATRE LISTINGS COVERING CANADA, COAST TO COAST Show-Time ID# LOCATION MARKET Digital Screens Pre-Show 3D Screens Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location NEWFOUNDLAND 8126 Cineplex Cinemas Avalon Mall St. John’s 12 6 12 8122 Cineplex Cinemas Mount Pearl St. John’s 6 2 6 8124 Cineplex Cinemas Millbrook Corner Brook 2 1 2 20 9 20 TOTAL NEWFOUNDLAND 0 3 3 12 12 Q2-2015 (2) 1 1 1 2 NOVA SCOTIA HALIFAX 5130 Cineplex Cinemas Bayers Lake Halifax 17 6 17 5 5143 Cineplex Cinemas Parklane Halifax 8 4 8 2 17 Q2-2015 (2) 1 1 5118 Cineplex Cinemas Oxford Halifax 1 5145 Cineplex Cinemas Dartmouth Crossing Dartmouth 12 7 12 2 5119 Cineplex Cinemas Lower Sackville Lower Sackville 7 3 7 1 1 45 20 45 10 4 TOTAL HALIFAX 1 0 17 Q2-2015 (2) 2 1 NOVA SCOTIA BALANCE 5114 Cineplex Cinemas New Glasgow New Glasgow 7 4 7 2 1 5134 Cineplex Cinemas Yarmouth Yarmouth 5 2 5 1 1 1 1 5132 Cineplex Cinemas New Minas New Minas 7 4 7 5133 Cineplex Cinemas Antigonish Antigonish 1 1 1 5140 Cineplex Cinemas Truro Truro 7 4 7 1 1 5104 Cineplex Cinemas Bridgewater Bridgewater 7 4 7 1 5141 Cineplex Cinemas Amherst Amherst 3 3 5103 Cineplex Cinemas Sydney Sydney 10 5 10 2 Q2-2015 (2) 1 47 24 47 7 1 6 TOTAL NOVA SCOTIA BALANCE 0 0 TOTAL NOVA SCOTIA 92 44 92 0 17 17 3 CINEPLEX ULTRA AVX THEATRES VIP THEATRES IMAX THEATRES DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER - *REMAINING MARKETS TO FOLLOW IN 2015 46 10 Show-Time ID# LOCATION MARKET Digital Screens Pre-Show 3D Screens Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location PEI CHARLOTTETOWN 6161 Cineplex Cinemas Charlottetown Charlottetown 8 4 8 2 8 1 6160 Cineplex Cinemas Summerside Summerside 5 2 5 1 1 TOTAL PEI 13 6 13 0 3 80 2 NEW BRUNSWICK SAINT JOHN / MONCTON 6110 Cineplex Cinemas Dieppe Dieppe (Moncton) 8 5 8 2 6109 Cineplex Cinemas Trinity Drive Moncton 8 4 8 2 Q2-2015 (2) 1 2 Q2-2015 (2) 1 8 6107 Cineplex Cinemas Saint John Saint John 10 5 10 6106 Cineplex Cinemas Rothesay Rothesay (Saint John) 4 2 4 601 Vogue 10 1 Sackville (Moncton)1 TOTAL SAINT JOHN / MONCTON 31 16 30 0 6 18 2 3 NEW BRUNSWICK BALANCE 6112 Cineplex Cinemas Miramichi Miramichi 5 2 5 1 1 6111 Cineplex Cinemas Fredericton Fredericton 10 4 10 1 1 600 Apollo Bathurst 5 602 Atlantic Woodstock 3 TOTAL NEW BRUNSWICK BALANCE 23 6 15 0 2 0 0 2 TOTAL NEW BRUNSWICK 54 22 45 0 8 182 5 TOTAL ATLANTIC REGION 179 81 170 0 31 55 6 19 QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA) 9401 StarCité Montreal 9406 Cinéma Banque Scotia Montreal Montreal 17 7 17 Montreal 13 7 13 6 10* 17 Q2-2015 (2) 1 13 Q2-2015 (2) 1 47 Show-Time ID# LOCATION MARKET 9172 Cineplex Odeon Quartier Latin 9109 Cineplex Odeon Forum Cinemas Digital Screens 3D Screens 6 Pre-Show Screens 17 Backlits Static Faces Digital Faces 4 TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location Montreal 17 Montreal 227 2222 Q2-2015 (2) 17 9203 Boucherville Boucherville (Montreal) 103 10 9112 Boucherville (Montreal) Ciné-parc Odeon (Drive-in) 9185 Cineplex Odeon Brossard 9145 Cineplex Odeon Place LaSalle 1 1 2 Brossard (Montreal) 16 7 20 5 LaSalle 12 2 12 2 16 Q2-2015 (2) 1 1 9195 FP Carrefour Angrignon LaSalle 10 2 10 4 9267 SilverCity Cavendish Mall Cote-St-Luc (Montreal) 8 2 8 2 1 9143 Cineplex Odeon St. Bruno St-Bruno (Montreal) 11 4 11 2 1 9407 Colisée Kirkland Kirkland 12 6 12 6 12 Q2-2015 (2) 1 9408 Colossus, Laval Laval 18 8 18 6 18 Q2-2015 (2) 1 168 61 170 37 115 6 10 TOTAL MONTREAL (GMA) 10 Montreal - (Balance Extended Market Area - EMA) 9154 Cineplex Odeon Delson Delson 7 2 7 1 9153 Cineplex Odeon Carrefour Dorion Dorion 8 2 8 1 9190 St-Jean Cinecapitol 2 6 Saint-Jean-Sur, Richelieu 6 104 Carnaval Chateauguay 6 3 Q1 St-Eustache St-Eustache 166 Q2 Cinema 8 St-Hyacinthe 8 4 Q5 Cinema Beloeil Beloeil 106 Q3 St-Jerome 9 9 70 34 Carrefour du Nord TOTAL MONTREAL - Balance Extended Market Area 21 0 0 0 0 2 TOTAL MONTREAL (EMA) 238 95 191 37 10 115 6 12 QUEBEC CITY 9181 Cineplex Odeon Beauport Beauport (Que City) 16 9266 Cineplex St-Nicolas (Drive-in) St-Nicholas (Que City) 2 9177 Cineplex Odeon Ste-Foy Ste-Foy (Que City) 14 7 7 16 14 4 Q2-2015 (2) 1 4 Q2-2015 (2) 1 8 2 2 TOTAL Quebec City 32 14 30 0 0 BALANCE QUEBEC 9188 Galaxy Sherbrooke Rock Forest (Sherbrooke) 12 6 2 1 Q8 Fleur dy Lys Cinema Trois Rivieres 9 4 1 Q4 Place Biermans Shawinigan 8 5 150 Ciné-Centre Bair Comeau 4 4 151 Ciné-Centre Sept-Isles 3 3 152 Princesse Riviere-du-loup 4 4 153 Paramount Rouyn-Noranda 5 1 154 Alma 6 Val d’Or 5 5 Complex J Gagnon 155 Capitol 9268 StarCité Gatineau 4 Gatineau 16 6 16 4 Q7 Gatineau 9 Gatineau 9 4 9186 Victoriaville 7 4 7 3 1 88 50 35 9 4 Galaxy Victoriaville 12 TOTAL BALANCE QUEBEC 0 0 0 1 TOTAL QUEBEC 48 358 159 256 54 10 115 8 18 Show-Time ID# LOCATION MARKET Digital Screens Pre-Show 3D Screens Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location ONTARIO TORONTO (GTA) 7400 SilverCity Yonge-Eglinton 7402 Scotiabank Theatre, Toronto 7403 Canada Square 7406 SilverCity Yorkdale Toronto 7293 The Beach Cinemas Toronto Toronto 9 5 9 4* 9 1 (2) 1 Toronto 14 6 14 8* 14 1 (3) 1 Toronto 8 2 8 3* 10 7 10 6* 6 3 10 1 (2) 1 4 7260 Cineplex Odeon Queensway Toronto 15 7 20 7199 Cineplex Odeon Varsity Toronto 8 4 8 4* 1 7298 Cineplex Odeon Empress Walk Toronto 10 4 10 2* 1 9 1 4 15 1 (3) 7115 SilverCity Fairview Mall Toronto 9 7139 Cineplex VIP Cinemas Don Mills Toronto 5 3 5 7130 CO Yonge Dundas Cinemas ML13 Rainbow Cinemas Market Square 6 6 9 1 Toronto 17 7 2318 1 (3) Toronto 7 1 ML14 Carlton Cinemas Toronto 8 201 Woodside Toronto 3 204 Humber Toronto 4 1 205 York Cinemas Richmond Hill 6 7404 Coliseum, Scarborough Toronto (Scarb) 12 7 12 6* 12 1 (3) 1 7253 Cineplex Odeon Eglinton Town Centre Toronto (Scarb) 16 7 16 4 16 Jan 2015 (2) 1 6 11 3 11 7240 Cineplex Odeon Morningside Toronto (Scarb) 11 ML11 Rainbow Cinema Woodbine Centre Etobicoke 8 7122 Cineplex Odeon Courtney Park Cinemas Mississauga 16 6 16 2* 15 1 7420 Coliseum Mississauga Mississauga 13 5 13 5* 13 1 (1) 1 7408 Colossus Vaughan Woodbridge 19 8 19 8 19 1 (2) 1 ML12 Rainbow Cinemas Promenade Mall Thornhill 6 7410 FP Pickering 8 Pickering 8 3 8 7244 Cineplex Odeon First Markham Place Markham 10 4 10 10 1 7405 SilverCity Richmond Hill Richmond Hill 14 7 14 14 1 ML17 Elgin Mills Cinema Richmond Hill 10 7407 SilverCity Newmarket Newmarket 13 5 13 7284 Cineplex Odeon Aurora Aurora 10 5 10 4* 1 305 118 258 19 TOTAL TORONTO GREATER AREA (GTA) 4 3* 1 7 6 85 13 198 Jan 2015 (3) Jan 2015 (3) 11 1 1 TORONTO (Balance EMA) 7270 Galaxy Orangeville Orangeville 7 4 7 7304 Bayfield 7 Barrie 7 3 7 2* 1 7249 Galaxy Barrie Barrie 12 6 12 4* 1 7274 Galaxy Orillia Orillia 6 3 6 2* 1 7411 SilverCity Brampton Brampton 166 16Q2-2015 (2) 1 7250 Cineplex Odeon Orion Gate Grande Brampton 10 5 10 2* 1 L506 Landmark Cinemas 7, Bolton Bolton 7 3 7 5* 1 4 10 4* 1 2 7272 Galaxy Guelph Guelph 10 7117 Galaxy Pergola South Guelph South Guelph 8 4 8 1 7269 Galaxy Cambridge Cambridge 9 1 7415 SilverCity Ancaster Ancaster 10 4 10 5* 10 1 7290 SilverCity Hamilton Mountain Hamilton 10 6 10 4* 1 2 6 5 9 2* L507 Landmark Cinemas 6, Jackson Square Hamilton 6 203 Image Cinemas Frederick Kitchener 2 5 209 Encore Mews Oakville Oakville 5 7413 SilverCity Burlington Burlington 12 5 12 7285 Galaxy Milton Milton 8 4 8 2* 5* 1 1 49 Show-Time ID# LOCATION MARKET 7273 SilverCity Oakville 7123 Cineplex Odeon Winston Churchill Cinemas L501 Landmark Cinemas 12, Kitchener Digital Screens 3D Screens Pre-Show Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location Oakville 9 4 12 3* Oakville 24 8 23 4* Kitchener 12 5 12 Q2-2015 (2) 1 24 1 6 1 7268 Galaxy Waterloo Waterloo 10 6 10 10 1 L500 Landmark Cinemas 10, Waterloo Waterloo 10 5 10 4 3* 1 11 1 L503 Landmark Cinemas 10, Pen Centre St. Catharines 10 5 10 7256 Cineplex Odeon Niagara Square Niagara Falls 10 5 10 7206 Cineplex Odeon Seaway Mall Welland 7 3 7 3* 1 7241 Cineplex Odeon Clarington Place Bowmanville 11 3 11 1 7263 Galaxy Peterborough Peterborough 11 5 11 1 3* 7409 Famous Players Belleville 8 Belleville 8 4 8 2* 1 7248 Cineplex Odeon Ajax Ajax 10 4 10 2* 1 7289 Cineplex Odeon Oshawa Oshawa 10 5 OI1 Northumberland Theatres Cobourg 3 L510 Whitby 24 7 244 Landmark Cinemas 24, Whitby TOTAL TORONTO (BALANCE EMA) 317 10 5* 133 306 32 62 442 1 25 TOTAL TORONTO EXTENDED MARKET AREA (EMA) 622 251 564 36 147 24213 44 OTTAWA 7247 Cineplex Odeon South Keys Ottawa 12 5 12 3 12 1 7286 Cineplex Odeon Barrhaven Barrhaven (Ottawa) 7 5 7 2 7 1 L502 Landmark Cinemas 10, Orleans Orleans 10 5 10 4 1 7424 Coliseum Ottawa Ottawa 12 5 12 3 1 ML09 Rainbow Cinemas Ottawa Ottawa 5 7428 SilverCity Gloucester Gloucester (Ottawa) 16 Pembroke 4 L509 Kanata (Ottawa) 24 4 24 4 90 30 81 22 0 472 TOTAL OTTAWA 16 6 16 Q2-2015 (2) OI2 Algonquin Cinemas Landmark Cinemas 24, Kanata 6 12 Q2-2015 (2) 1 5 ONTARIO BALANCE 7291 Galaxy Brantford Brantford 8 4 8 4 1 7283 Galaxy Brockville Brockville 6 3 6 2 1 7262 Galaxy Cornwall Cornwall 7 4 7 2 1 7271 Galaxy Midland Midland 7 3 7 2 1 7265 Galaxy North Bay Mall North Bay 7 4 7 2 1 7264 Galaxy Owen Sound Owen Sound 7 4 7 2 1 7266 Galaxy Sault Ste. Marie Sault Ste. Marie 7 4 7 2 1 7267 Galaxy St. Thomas St. Thomas 6 3 6 2 1 5 12 3 1 7257 Cineplex Odeon Devonshire Mall Windsor 12 7431 SilverCity Windsor Windsor 12 5 12 3 7422 SilverCity London London 12 5 12 5 11 1 7112 Cineplex Odeon Westmount London 8 5 11 3 8 1 4 8 L508 Landmark Cinemas 8, London London 8 ML15 Rainbow Cinemas 7 London London 7 251 Strand Cinemas Simcoe 2 252 Broadway Tillsonburg 3 253 Imagine Cinemas Timmons 6 254 Imagine Cinemas Leamington 3 255 Lakeshore Cinemas Windsor 102 256 Centre Trenton 3 1 50 4 1 Show-Time ID# LOCATION MARKET Digital Screens Pre-Show 3D Screens Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location 257 Gallery Woodstock 7 260 London 1 262 Hyland London 1 7138 Galaxy Sarnia Sarnia 8 5 8 2 1 7429 SilverCity Sudbury Sudbury 12 5 12 4 1 Western Film Cinema 7430 SilverCity Thunder Bay Thunder Bay 12 7259 Cineplex Odeon Gardiners Road Kingston 10 5 10 3 6 12 4 1 1 L504 Landmark Cinemas 10, Kingston Kingston 10 4 10 4 7297 Galaxy Chatham Chatham 7 4 7 2 1 7288 Galaxy Collingwood Collingwood 7 4 7 2 1 216 89 176 57 18 TOTAL BALANCE ONTARIO 0 19 0 TOTAL ONTARIO 928 370 821 115 147 308 15 67 MANITOBA 2401 SilverCity Polo Park Winnipeg 14 8 14 6 14 Q2-2015 (2) 1 2402 SilverCity St. Vital Winnipeg 10 6 10 4 10 Q2-2015 (2) 1 3 6 2 2403 Kildonan Place 6 Winnipeg 6 2111 Cinema City McGillivray Winnipeg 8 4 11 2112 Cinema City Northgate Winnipeg 8 300 Countryfest Dauphin 4 L401 Landmark Cinemas 8, Grant Park Winnipeg 8 4 8 4 1 L400 Landmark Cinemas 9, Brandon Winnipeg (Brandon) 9 3 9 1 1 L402 Landmark Cinemas 5, Winkler 2 5 1 3 Winnipeg (Winkler) 5 L045 Towne Winnipeg 8 3 8 L042 Garry Winnipeg (Selkirk) 1 1 1 TOTAL MANITOBA 81 37 1 8 80 18 0 24 2 5 SASKATCHEWAN 4109 Cineplex Odeon Centre Saskatoon 7 3 7 4403 Galaxy Saskatoon Saskatoon 12 7 12 ML08 Rainbow Cinema Saskatoon Saskatoon 8 ML06 Roxy Theatre Saskatoon 2 350 Twin Swift Current 2 1 4114 Galaxy Regina Regina 10 5 10 4108 Cineplex Odeon Southland Mall Regina 10 4 10 ML07 Rainbow Cinema Golden Mile Regina 8 4113 Galaxy Moosejaw Moose Jaw 6 3 6 2 1 4112 Galaxy Prince Albert Prince Albert 6 4 6 2 1 5 5 12 Q2-2015 (2) 10 L041 Soo Weyburn 1 1 1 L040 Tower Yorkton 1 1 1 TOTAL SASKATCHEWAN 73 29 53 14 0 22 0 1 1 1 5 ALBERTA CALGARY 3134 Cineplex Odeon Eau Claire Market Calgary 6 3 6 2 1 3138 Cineplex Odeon Crowfoot Crossing Calgary 12 6 12 3 12 1 3142 Cineplex Odeon Sunridge Spectrum Calgary 14 6 14 4 141 3401 Scotiabank Theatre Chinook Calgary 17 8 17 8 171 3409 Cineplex Odeon Westhills Calgary 10 5 10 Jan 2015 (1) 5 1 1 1 51 Show-Time ID# LOCATION MARKET Digital Screens 3D Screens Pre-Show Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location 3150 SilverCity Cross Iron Mills Calgary 7 5 7 2 7 1 L200 Landmark Cinemas 10, Shawnessy Calgary 10 6 10 6 1 L204 Landmark Cinemas 15, Country Hills Calgary 16 5 16 8 L022 Roxy Calgary (Airdrie) 2 2 2 LB01 Lux Banff 4 2 TOTAL CALGARY 98 48 94 38 0 503 1 8 Edmonton 3143 Cineplex Odeon North Edmonton Cinemas Edmonton 14 7 14 5 14 1 3144 Cineplex Odeon South Edmonton Edmonton 16 7 16 5 16 1 3151 Cineplex Cinemas Manning Town Centre Edmonton 106 1010 1 3146 Galaxy Sherwood Park Sherwood Park 10 5 10 1 3403 Scotiabank Theatre, Edmonton Edmonton 13 6 13 5 Edmonton 123 12 1 Edmonton 8 1 Edmonton 2 3147 Movies 12 3149 CPX Windermere ML05 Princess Theatre ML16 Fort Cinema 6 11 Jan 2015 (2) 2 2 131 8 Jan 2015 (2) 1 3 L203 Landmark Cinemas 10, Clareview Edmonton 10 4 4 1 L201 Landmark Cinemas 9, City Centre Edmonton 9 4 9 4 1 L202 Landmark Cinemas 7, Spruce Grove 3 7 Spruce Grove 7 H15 Leduc Cinema Leduc 4 3 H17 Wetaskiwin Cinema Wetaskiwin 4 2 L054 Cardium Drayton Valley 3 3 3 TOTAL EDMONTON 125 59 105 27 0 613 9 BALANCE ALBERTA 3140 Galaxy Medicine Hat Medicine Hat 10 5 10 3 1 3101 Galaxy Lethbridge Lethbridge 10 5 10 3 1 3 1 3132 Galaxy Red Deer Red Deer 11 6 11 L064 Sylvan Lake Red Deer (Sylvan Lake) 3 3 3 H12 Lacombe City Cinemas 2 Lacombe 2 454 Movie Mill Lethbridge 7 3 455 Carnival Red Deer 8 3 H22 Rocky Theatre Rocky Mountian House 2 3141 Cineplex Odeon Grand Prairie Cinemas Grand Prairie 10 ML01 River City Cinema Peace River 4 ML02 Duggan Cinema Camrose 5 ML03 St. Paul 3 ML04 Vista Theatre Whitecourt 1 H11 High Prairie 2 Brooks 1 1 1 Elite Theatre Park Theatre L020 Oasis 5 10 2 2 L014 Nova Edson 1 1 1 L055 Landmark 6 Fort McMurray 6 4 H20 Wales Theatre High River 1 1 H21 Fox Theatre Pincher Creek 2 2 89 43 TOTAL BALANCE ALBERTA 1 6 52 11 0 0 0 4 TOTAL ALBERTA 52 312 150 251 76 0 111 6 21 Show-Time ID# LOCATION MARKET Digital Screens Pre-Show 3D Screens Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location BRITISH COLUMBIA VANCOUVER (EMA) 1422 Scotiabank Theatre, Vancouver Vancouver 9 6 9 6 91 1103 Cineplex Odeon Park & Tilford N. Vancouver 6 3 6 1 2* 1147 CPX International Village Cinemas Vancouver 12 6 12 1149 CPX Fifth Avenue Cinemas Vancouver 5 2 5 12 1150 CPX Park Cinemas Vancouver 1 1 1 L102 Landmark Cinemas 6, Esplanade N. Vancouver 6 3 6 RC1 Village 8 Cinema Whistler 8 2 500 Cottonwood 4 1 4 Chilliwack 4 504 Hollywood 3 Delta 3 1 505 Hollywood 3 Pitt Meadows 3 1 1141 Galaxy Rutherford Mall Nanaimo 8 4 L030 Avalon Nanaimo 8 5 8 8 4* L100 Landmark Cinemas 12, Guildford Surrey 12 4 12 1136 Cineplex Odeon Strawberry Hill Surrey 12 7 12 L023 Towne Cinema Centre Abbotsford 9 5 9 1148 Cineplex Odeon Abbotsford Abbotsford 8 5 11 2 1 1142 Cineplex Odeon Meadowtown Cinemas Pitt Meadows 10 5 10 2* 1 11 1 4* 12 1 1 2 1412 SilverCity Coquitlam Coquitlam 15 7 20 5* 15 Jan 2015 (2) 1 1409 SilverCity Riverport Richmond 19 8 19 6* 19 1 1 1408 SilverCity Metropolis Burnaby 10 7 10 6* 10 Jan 2015 (2) 1 L062 New Westminster New Westminster 10 5 10 H9 Gem Theatre Grand Forks 1 1 Sidney 2 H10 Star Cinemas 1405 Colossus Langley Langley 19 7 19 6* 1407 SilverCity Mission Mission 12 4 12 4* 1 1144 Galaxy Chilliwack Chilliwack 8 4 8 2* 1 1146 Cineplex Odeon Westshore Langford 7 4 7 2* L101 Landmark Cinemas 4, University Victoria 4 2 4 1129 Cineplex Odeon Victoria Victoria 7 3 7 2* 1 1417 SilverCity Victoria Victoria 10 5 10 5* 1 TOTAL VANCOUVER (EMA) 248 117 19 Jan 2015 (1) 1 1 4 Jan 2015 (2) 235 23 56 966 16 BALANCE BC / Yukon 1410 Orchard Plaza 5 Kelowna 5 3 L036 Grand 10 Kelowna 10 5 10 L035 Paramount Kelowna 3 2 3 L037 Kelowna (Westbank) 5 Kelowna 8 4 8 Encore Theatre L063 West Kelowna 5 5 L028 Rialto Courtenay 4 4 4 L039 Campbell River 5 Port Alberni 1 1 1 Showcase L006 Paramount 1137 Cineplex Odeon Aberdeen Mall 550 Capitol 5 5 1 4 5 Kamloops 8 Yellowknife 3 1 8 L033 Paramount Kamloops 2 2 2 H1 South Cariboo Theatre 100 Mile House 1 H2 Beacon Theatre Burns Lake 1 H19 Pleasant Valley Theatre Houston 1 H3 Golden Cinema Golden 1 1 RD1 Carib Theatres Quesnal 2 2 H5 Salmar Theatres Salmon Arm 5 3 H6 Tillicum Twin Theatres Terrace 2 1 1 1 2 53 Show-Time ID# LOCATION MARKET Digital Screens 3D Screens Pre-Show Screens Backlits Static Faces Digital Faces TimePlay Interactive Wall Digital Signage Cinema Lobby Screens Size (Screens) Location H7 Royal Theatres Trail 1 1 RD2 Williams Lake 4 RD5 Caprice Twin Duncan 2 1 RD4 Roxy Theatre Revelstoke 1 1 H14 Towne Vernon 1 1413 FP 7, Vernon Vernon 7 1414 FP Prince Rupert Prince Rupert 3 1415 Parkwood Mall, FP 6 Paradise Cinemas H18 Vogue Theatre 4 3 4 2 7 Prince George 6 Fernie 2 1 6 L052 Columbia Cranbrook 5 3 5 L053 Aurora Fort St. John 5 3 5 L021 Center Cinema Dawson Creek 1 1 1 L060 Landmark Penticton Pentiction 7 5 7 L026 Yukon Whitehorse 2 2 2 L027 Quanlin Whitehorse 2 2 2 BALANCE BC 116 76 81 8 0 00 1 1 4 TOTAL BC 364 193 316 31 56 966 20 TOTAL NATIONAL 2,295 1,019 1,947 308 244 731 43 CINEPLEX ULTRA AVX THEATRES VIP THEATRES IMAX THEATRES DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER - *REMAINING MARKETS TO FOLLOW IN 2015 Cineplex Media Represents: Cineplex Entertainment, Alliance Cinemas, Ontario Cinemas, AdFilms, Landmark Cinemas, Quebec Independents, Resort Cinemas of Whistler, FilmAds, Magic Lantern 54 155 Digital Signage Media Kit 2015 Cineplex Media represents the largest digital network in Canada. With well over a billion impressions per year, can your brands afford not to be advertising with us? Oxford Malls 10 locations Tims TV 2,234 locations Concourse 23 locations Cinema Lobby 155 locations ONroute 19 locations Get Your 2015 Cineplex Media Digital Signage Media Kit From Your Account Manager Or Online @ Cineplexmedia.com 55
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