delivering the heart of the consumer

DELIVERING THE HEART OF THE CONSUMER
2
The Cineplex Media
Advantage!
Happy, engaged and immersive. Only Cinema can provide that kind of environment for
a consumer and only Cineplex Media can put you and your brands in the heart of it.
rom the moment a consumer decides to take
in the latest Hollywood hit, until long after they’ve
left our theatre, Cineplex Media can help you start
the conversation, build the relationship, let them
experience your products/services, and close the
sale through multiple high-impact media touchpoints.
It’s the Cineplex Media Advantage and no other media can
offer your consumer, or your brand, the same opportunity.
Through Cineplex.com on-line and mobile sites, you can
connect to your consumers as they make their movie-going
decisions, including what they want to see and where they
want to see it.
As they enter our theatres, they have little to distract them
from the messages before them.
Continue your introduction through our beautiful new 84”
Digital Backlits and Digital Lobby Signage.
Spend time with moviegoers as they check out what’s hot in
Hollywood via Cineplex Magazine and Le magazine Cineplex.
High readership, custom content and inexpensive full-page
ads help deliver the message you want them to receive.
Engage and entertain your consumers with ads in our
Cineplex Pre-Show. Custom content allows you to integrate
your content with the movie experience and become a part
of the pre-movie entertainment.
Take your consumer interaction to a whole new level by
becoming involved in Cineplex TimePlay – the “gamification”
of the consumer experience! High participation rates, recall
and awareness make this unique media an impactful way
to have fun with your consumers. So successful was
Cineplex TimePlay in Toronto and Vancouver, we are rolling
it out across Canada in 725 theatres nationally.
Time to get serious as you place your hero ad right before
the trailers and movie that our guests have come to see.
Lights down, sound and emotion dialed up. Your Show-Time
ad delivers.
Your conversation with our guests doesn’t end with the
credits. As our guests leave our theatres clients have the
opportunity to put products or services right in their hands
via the Cineplex Media Interactive Zone.
This dedicated area is anchored by a massive interactive
screen that delivers your message through touch, motion and
gesture screens while collecting valuable data and allowing
your message to spread virtually across social networks.
How often do you get the chance to land your clients on a
consumer’s social network because they want them there?
There is no other media that can provide so many valuable
touchpoints at so many steps along the marketing pathway.
It’s The Cineplex Media Advantage.
3
CineplexMedia.com
Everything you need to know about Cineplex Media
and how we help deliver your brand objectives.
YOUR BRANDS
are never more
than a click away
from the path
to success with
CineplexMedia.com
News, summaries of our media, updated research, campaign mapping,
release dates, trailers, case studies, production schedules and rates
ensure no matter what you’re looking for, Cineplexmedia.com delivers.
CONTENTS
6
Coming Attractions
32
Special Media
13
Cinema Overview
36
Digital Signage
Cinema Lobby
18
Show-Time
38
Cineplex Magazine
20
Cineplex TimePlay
43
MET Opera Guide
24
Pre-Show
44
Le Magazine Cineplex
28
Cineplex.com & Mobile
46
Theatre Listings
CINEPLEX MEDIA SALES
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5
MOVIE
HIGHLIGHTS
2015’S MUST-SEE
MOVIES BY
MONTH
Chris Evans (left) and Chris Hemsworth
return in one of 2015’s biggest releases,
May’s blockbuster Avengers: Age of Ultron
January
TAKEN 3
investigators — led by former
computer hacker Nicholas Hathaway
(Chris Hemsworth) — working together
to find the high-level computer
DIRECTOR: OLIVIER MEGATON
hackers who’ve found a way to
STARRING: LIAM NEESON,
manipulate the stock market.
FOREST WHITAKER, MAGGIE GRACE
OPENS JANUARY 16
Former government operative
Bryan Mills (Liam Neeson) and his
THE BOY NEXT DOOR
special set of skills are put to the
DIRECTOR: ROB COHEN
test when he’s framed for murder.
STARRING: JENNIFER LOPEZ,
Neeson agreed to return to the series
RYAN GUZMAN, KRISTIN CHENOWETH
only if the third film did away with
Jennifer Lopez reignites her acting
the kidnapping plot device.
career with her first starring role since
OPENS JANUARY 9
2013’s Parker. In this thriller, she plays
BLACKHAT
a newly separated woman who
begins a romantic relationship with
DIRECTOR: MICHAEL MANN
her son’s (Ian Nelson) teenage friend
STARRING: CHRIS HEMSWORTH,
(Ryan Guzman). She quickly realizes
VIOLA DAVIS, MANNY MONTANA
she’s made a mistake and wants
Director Michael Mann’s (Heat,
to end the union, but her teenage
Public Enemies) latest is a cat-and-
lover — who has a past history of
mouse thriller that finds a team of
violence — won’t let her go.
American and Chinese cyberterrorism
OPENS JANUARY 23
6
Liam Neeson in Taken 3
Dakota Johnson stars in
Fifty Shades of Grey
February
JUPITER ASCENDING
DIRECTORS: THE WACHOWSKIS
STARRING: CHANNING TATUM,
MILA KUNIS, EDDIE REDMAYNE
The Wachowskis put the release of this
sci-fi on hold last year to perfect the
Mila Kunis in
Jupiter Ascending
special effects. Their latest out-there
offering stars Mila Kunis as a janitor who
discovers her DNA makes her galactic
royalty. Channing Tatum plays a humanwolf hybrid creature who protects her
March
CINDERELLA
INSURGENT
DIRECTOR: KENNETH BRANAGH
DIRECTOR: ROBERT SCHWENTKE
STARRING: LILY JAMES,
STARRING: SHAILENE WOODLEY,
CATE BLANCHETT,
THEO JAMES
HELENA BONHAM-CARTER
The sequel to Divergent sees Tris
The beloved fairy tale gets the live-
(Shailene Woodley), Four (Theo James)
DIRECTOR: JOHN MADDEN
action treatment with James playing
and a few of their Dauntless pals
STARRING: MAGGIE SMITH,
Ella, who is left in the care of her cruel
seeking refuge in the farming faction
DIRECTOR: SAM TAYLOR-JOHNSON
RICHARD GERE
stepmother (Cate Blanchett) and two
Amity. But their respite is short-lived
STARRING: JAMIE DORNAN,
The sequel to the first Marigold Hotel
mean stepsisters. But all is not lost, as
as the battle between the warring
DAKOTA JOHNSON, RITA ORA
pic sees Sonny (Dev Patel) preparing
her Fairy Godmother (Bonham-Carter)
groups gets hotter, and the factionless
The naughty bestseller that took the
for his marriage and trying to open
appears and sets the young girl on a
— led by Four’s mother (Naomi Watts)
publishing world by storm hits theatres
another seniors’ property. The
path of romance and redemption.
— get in on the action.
with Dakota Johnson playing a young
stellar cast includes Maggie Smith,
OPENS MARCH 13
OPENS MARCH 20
writer who falls for rich, handsome
Judi Dench, Celia Imrie, Bill Nighy and
businessman Christian Grey (Jamie
Hotel series newbies Richard Gere
Dornan). But if she is to be part of his
and David Strathairn.
life she must willingly be a servant to
OPENS MARCH 6
from an alien royal (Eddie Redmayne)
who wants to claim Earth as his own.
OPENS FEBRUARY 6
FIFTY SHADES
OF GREY
his dominant sexual practices.
OPENS FEBRUARY 13
THE SECOND
BEST EXOTIC
MARIGOLD HOTEL
CHAPPIE
DIRECTOR: NEILL BLOMKAMP
KINGSMAN:
THE SECRET SERVICE
HUGH JACKMAN
DIRECTOR: MATTHEW VAUGHN
South African-Canadian filmmaker
STARRING: TARON EGERTON,
Blomkamp’s (District 9, Elysium) latest
COLIN FIRTH, SAMUEL L. JACKSON
sci-fi focuses on an android named
Based on the comic-book series
Chappie (voiced by Sharlto Copley),
The Secret Service, this tongue-in-cheek
who’s developed artificial intelligence.
spy pic stars Firth as a dapper agent who
That makes him a valuable commodity
recruits a juvenile delinquent named
to the two Johannesburg criminals who
“Eggsy” (Taron Egerton) and offers him
kidnap the robot and use him to plan
a spot in the ultra-secret organization
out their nefarious activities.
known as “Kingsman.”
Co-starring Hugh Jackman and Dev Patel.
OPENS FEBRUARY 13
OPENS MARCH 6
STARRING: SHARLTO COPLEY,
Divergent’s Shailene Woodley and
Theo James return for Insurgent
Tom Hardy smoulders in
Mad Max: Fury Road
April
FAST & FURIOUS 7
DIRECTOR: JAMES WAN
STARRING: VIN DIESEL,
DWAYNE JOHNSON
Even the death of series mainstay
Paul Walker can’t stall this popular
series. Here, the nasty Ian Shaw
(Jason Statham) is looking for revenge
after the death of his brother in
the previous film.
OPENS APRIL 3
PAUL BLART:
MALL COP 2
DIRECTOR: ANDY FICKMAN
STARRING: KEVIN JAMES, RAINI RODRIGUEZ
Kevin James returns as the accidentprone mall cop who takes on a group
of art thieves while attending a
security convention in Las Vegas.
OPENS APRIL 17
CHILD 44
DIRECTOR: DANIEL ESPINOSA
STARRING: TOM HARDY,
NOOMI RAPACE, GARY OLDMAN
Set in Stalin-era Russia, this thriller
stars Tom Hardy as a disgraced military
intelligence agent who searches for a
serial killer targeting children.
Based on the real-life crimes of
notorious killer Andrei Chikatilo.
May
AVENGERS:
AGE OF ULTRON
OPENS APRIL 17
MAD MAX: FURY ROAD
DIRECTOR: GEORGE MILLER
STARRING: TOM HARDY,
CHARLIZE THERON, NICHOLAS HOULT
George Miller reboots his futuristic
DIRECTOR: JOSS WHEDON
series with Tom Hardy playing
STARRING: ROBERT DOWNEY JR.,
Mad Max, who joins with Furiosa
CHRIS HEMSWORTH, CHRIS EVANS
(Charlize Theron) to drive across the
This sequel to Avengers (the highest-
desert while being chased by baddies.
grossing superhero movie in history)
OPENS MAY 15
sees Tony Stark (Robert Downey Jr.)
creating Ultron, a thinking machine
TOMORROWLAND
that detects threats. But when Ultron
DIRECTOR: BRAD BIRD
sees humans as the ultimate threat,
STARRING: GEORGE CLOONEY,
the Avengers must find a way to
BRITT ROBERTSON, JUDY GREER
destroy it. Look for new superheroes
A brilliant teenager and a washed-up
Quicksilver (Aaron Taylor-Johnson) and
inventor join forces to find a place
Scarlet Witch (Elizabeth Olsen) to join
called Tomorrowland, which exists in
all your returning faves.
an alternate universe.
OPENS MAY 1
OPENS MAY 22
8
Scarlett Johansson’s
back in Avengers:
Age of Ultron
Ted’s Mark Wahlberg and his fuzzy
friend return for another raunchy
round in Ted 2: Back in the Habit
June
RICKI AND THE FLASH
DIRECTOR: JONATHAN DEMME
STARRING: MERYL STREEP,
JURASSIC WORLD
KEVIN KLINE, MAMIE GUMMER
DIRECTOR: COLIN TREVORROW
Not only can Meryl Streep act, the
STARRING: BRYCE DALLAS HOWARD,
65-year-old can also sing, and she’ll
CHRIS PRATT, JAKE JOHNSON
show off her pipes in this drama that
The long-awaited fourth film in the
casts her as an aging rock star who
Jurassic Park series is set in the theme
makes an effort to reconnect with
park “Jurassic World.” But the thrill of
her grown children. Mamie Gummer,
seeing living dinos has lost its appeal
Streep’s daughter and an emerging
with the public, so to boost interest
actor in her own right, will play one
the park’s staff, including a scientist
of Streep’s on-screen kids.
(Chris Pratt), creates a dangerous dino
OPENS JUNE 26
exhibit that goes terribly wrong.
OPENS JUNE 12
ENTOURAGE
Chris Pratt takes on Jurassic World
TED 2:
BACK IN THE HABIT
DIRECTOR: SETH MACFARLANE
DIRECTOR: DOUG ELLIN
STARRING: MARK WAHLBERG,
STARRING: ADRIAN GRENIER,
AMANDA SEYFRIED, SETH MACFARLANE
JEREMY PIVEN, KEVIN DILLION
MacFarlane’s R-rated comedy Ted saw
Expect the big-screen version of the
John (Mark Wahlberg) marry girlfriend
Entourage TV series to stick to its
Lori (Mila Kunis), leaving his best friend,
tried-and-true formula that sees actor
a potty-mouth talking teddy bear named
Vincent Chase (Adrien Grenier) and
Ted (voiced by MacFarlane), to move
his group of pals, including Johnny
on with his own life. Kunis is said to
(Kevin Dillon), Eric (Kevin Connolly) and
have only a small role in this film
Turtle (Jerry Ferrara), trying to make
with Amanda Seyfried cast as
a name for themselves in Hollywood
Wahlberg’s new love interest. So it
with the help of fast-talking agent
looks like Ted and John’s bromance
Ari Gold (Jeremy Piven).
is back on.
OPENS JUNE 12
OPENS JUNE 26
9
Despicable Me’s little guys get their
own movie in The Minions
July
THE MINIONS
Aliens attack Earth after intercepting
feeds from 1980s arcade videogames.
It’s up to Sam (Adam Sandler), an ’80s
videogame champion, his best friend
DIRECTORS: PIERRE COFFIN
(Kevin James) — who just happens to
AND KYLE BALDA
be the American President — and a
VOICES: STEVE CARELL,
team of former videogame geeks to
SANDRA BULLOCK, JON HAMM
thwart the attack.
Those yellow creatures from the
OPENS JULY 24
Despicable Me films get their own
movie. The Minions, who are born to
ANT-MAN
serve super-villains, latch onto super-
DIRECTOR: PEYTON REED
evil Scarlett Overkill (Sandra Bullock) and
STARRING: MICHAEL DOUGLAS,
her husband Herb (Jon Hamm) as they
PAUL RUDD, EVANGELINE LILLY
set their sights on world domination.
Dr. Hank Pym (Michael Douglas) invents
OPENS JULY 10
a suit that shrinks him to the size of
Jack Black in Goosebumps
DIRECTOR: JOE WRIGHT
retire so he mentors petty thief Scott
August
STARRING: HUGH JACKMAN,
Lang (Paul Rudd) to take over the job.
DIRECTOR: ROB LETTERMAN
LEVI MILLER, GARRETT HEDLUND
OPENS JULY 31
STARRING: JACK BLACK, AMY RYAN
PAN
an ant but increases his strength,
making him Ant-Man. But it’s time to
GOOSEBUMPS
Mr. Fantastic, Kate Mara is Susan
Storm/Invisible Woman, Michael B.
Jordan is Johnny Storm/Human Torch
and Jamie Bell is Ben Grimm/The Thing.
OPENS AUGUST 7
of Greendale when the monsters
THE MAN FROM
U.N.C.L.E.
DIRECTOR: ERICSON CORE
created in the mind of children’s author
DIRECTOR: GUY RITCHIE
STARRING: LUKE BRACEY,
R.L. Stine (Jack Black) come to life.
STARRING: HENRY CAVILL,
pirate Blackbeard (Hugh Jackman) in
EDGAR RAMIREZ
OPENS AUGUST 7
ARMIE HAMMER, HUGH GRANT
a version of J.M. Barrie’s magical
This remake of the 1991 cult hit
kingdom of Neverland.
stars Aussie actor Luke Bracey as
OPENS JULY 17
THE FANTASTIC FOUR
undercover FBI agent Johnny Utah,
DIRECTOR: JOSH TRANK
Napoleon Solo (Henry Cavill) and
who infiltrates a gang of bank robbers
STARRING: MILES TELLER, KATE MARA,
Ilya Kuryakin (Armie Hammer) working
— led by the charismatic Bohdi
MICHAEL B. JORDAN
together to stop evil organization
DIRECTOR: CHRIS COLUMBUS
(Edgar Ramirez) — who also happen
The Fantastic Four franchise is
T.H.R.U.S.H. from destabilizing the
STARRING: ADAM SANDLER,
to be extreme-sports nuts.
rebooted with a cool young cast.
world through a nuclear attack.
KEVIN JAMES, PETER DINKLAGE
OPENS JULY 31
Miles Teller plays Reed Richards/
OPENS: AUGUST 14
This origin tale finds young
Peter Pan (newcomer Levi Miller)
POINT BREAK
and his friend Hook (Garrett Hedlund)
joining forces to take down the evil
PIXELS
10
A bunch of kids have to save the town
This big-screen adaptation of the
1960s TV show finds U.N.C.L.E. agents
September
BLACK MASS
DIRECTOR: SCOTT COOPER
STARRING: JOHNNY DEPP,
JOEL EDGERTON
Johnny Depp landed the plum role
of real-life Boston criminal kingpin
Whitey Bulger, who used his
relationship with childhood pal and FBI
agent John Connolly (Joel Edgerton)
to evade capture for years. Benedict
Cumberbatch plays Bulger’s brother.
OPENS SEPTEMBER 18
EVEREST
DIRECTOR: BALTASAR KORMÁKUR
STARRING: JAKE GYLLENHAAL,
KEIRA KNIGHTLEY, JASON CLARKE
Jason Clarke in Everest
Based on the real-life 1996
Mount Everest disaster, this 3D action
thriller cast Jake Gyllenhaal, Jason
Clarke, Sam Worthington and
October
THE JUNGLE BOOK
CRIMSON PEAK
DIRECTOR: JON FAVREAU
DIRECTOR: GUILLERMO DEL TORO
VOICES: BILL MURRAY, IDRIS ELBA,
STARRING: TOM HIDDLESTON,
SCARLETT JOHANSSON
MIA WASIKOWSKA, JESSICA CHASTAIN
DIRECTOR: FREDRIK BOND
Rudyard Kipling’s famed tale of Indian
Shot in Toronto, but set in 19th-century
STARRING: GERARD BUTLER,
boy Mowgli (Neel Sethi) growing up
Buffalo, Guillermo del Toro’s latest
MORGAN FREEMAN, ANGELA BASSETT
in the forest among talking animals
is part creepy horror, part gothic
The sequel to Olympus Has Fallen sees
becomes a live-action/CGI hybrid
romance. Mia Wasikowska plays a
DIRECTOR: GENNDY TARTAKOVSKY
Secret Service agent Mike Banning
production with famous stars voicing
young woman who arrives at a dark,
VOICES: ADAM SANDLER,
(Gerard Butler) accompanying the
the creatures: Idris Elba as evil
decaying manor that is home to a
SELENA GOMEZ, DAVID SPADE
U.S. President to London to attend
tiger Shere Khan, Bill Murray as bear
family (which includes Tom Hiddleston
Adam Sandler returns to voice Dracula
the British Prime Minister’s funeral.
Baloo, Scarlett Johansson as python
and Jessica Chastain) that refuses
in this sequel that sees overprotective
The event attracts numerous heads
Kaa, Lupita Nyong’o as mother
to leave the haunted house. Set
dad Drac still running the castle hotel
of state, making it a prime spot for
wolf Rakcha and Christopher Walken
amid the scary bits is a love story
for monsters. Gomez is also back as
a terrorist attack, which Mike and an
as ape King Louie.
that del Toro describes as “a little
his daughter, Mavis.
MI-6 agent must try to stop.
OPENS OCTOBER 9
bit kinky.”
OPENS SEPTEMBER 25
OPENS OCTOBER 2
John Hawkes as climbers who get
trapped on the world’s tallest peak.
OPENS SEPTEMBER 18
HOTEL
TRANSYLVANIA 2
LONDON HAS FALLEN
OPENS OCTOBER 16
2012 hit Hotel Transylvania
gets a sequel
11
December
STAR WARS:
EPISODE VII
DIRECTOR: PETER SOHN
VOICES: NEIL PATRICK HARRIS,
BOND 24
FRANCE MCDORMAND, LUCAS NEFF
DIRECTOR: SAM MENDES
Pixar’s latest is set in a world where
STARRING: DANIEL CRAIG,
dinosaurs survived extinction, and
RALPH FIENNES, NAOMIE HARRIS
finds a 70-foot dinosaur named Arlo
The plot of the 24th 007 feature is
(Lucas Neff) befriending a young
under wraps, but we do know
human boy named Spot.
Daniel Craig is back to play the taciturn
OPENS NOVEMBER 25
British secret agent for the fourth time,
and rumours are swirling that this film
THE MARTIAN
is the first of a two-part arc for Bond,
DIRECTOR: RIDLEY SCOTT
which will continue in Bond 25.
STARRING: MATT DAMON,
OPENS NOVEMBER 6
JESSICA CHASTAIN
THE HUNGER GAMES:
MOCKINGJAY – PART II
After taking on the Bible in
Exodus: Gods and Kings, director
Ridley Scott (Blade Runner,
DIRECTOR: FRANCIS LAWRENCE
Prometheus) returns to the familiar
STARRING: JENNIFER LAWRENCE,
terrain of sci-fi with this feature about
JOSH HUTCHERSON, LIAM HEMSWORTH
a lone astronaut (Matt Damon)
The Hunger Games series goes out
stranded on Mars who must find a way
with a bang with this finale that sees
to survive and make his way back to
Katniss (Jennifer Lawrence) and her
Earth. Look for Jessica Chastain as
District 13 rebel pals carry out a major
his ladylove, who anxiously awaits
assault on the Capitol.
his return.
OPENS NOVEMBER 20
OPENS NOVEMBER 25
12
adventures of Po (Jack Black), the
portly fighting panda, see him dealing
with a supernatural menace, which
means he needs the help of old
DOMHNALL GLEESON, ADAM DRIVER
friends, including Tigress (Angelina
Good luck finding any early info about
Jolie) and Mantis (Seth Rogen).
this highly anticipated seventh
OPENS DECEMBER 23
we do know the story picks up 30 years
MISSION:
IMPOSSIBLE 5
after the events of Return of the Jedi,
DIRECTOR: CHRISTOPHER MCQUARRIE
and that original Star Wars stalwarts
STARRING: TOM CRUISE,
Harrison Ford, Mark Hamill and
JEREMY RENNER, SIMON PEGG
Carrie Fisher are reprising their roles.
Tom Cruise was originally set to
OPENS DECEMBER 18
play Napoleon Solo in The Man from
KUNG FU PANDA 3
THE GOOD DINOSAUR
Oriental DreamWorks. The continuing
STARRING: HARRISON FORD,
J.J. Abrams is revealing very little, but
November
pic with its Shanghai counterpart,
DIRECTOR: J.J. ABRAMS
Star Wars pic. Writer-director
Daniel Craig returns for Bond 24
co-producing the third Kung Fu Panda
U.N.C.L.E., but dropped out of that film
when Paramount gave the go-ahead
DIRECTOR: JENNIFER YUH
for the fifth M:I movie. Cruise is back
VOICES: JACK BLACK,
as thrill-seeking spy Ethan Hunt, who
ANGELINA JOLIE, SETH ROGEN
leads his specialized team, which
Hoping to take advantage of the
includes Jeremy Renner and
lucrative Chinese film market,
Simon Pegg, in daring missions.
DreamWorks Animation is
OPENS DECEMBER 25
These are the droids you’re looking for!
C-3P0 and R2-D2 are expected to return
in Star Wars: Episode VII
CINEMA
OVERVIEW
THE ENVIRONMENT
THAT DELIVERS!
The
Happy Place
ovies – Canadians love them,
Canadians go to them and
Cineplex Media gives you
access to those valuable
consumers like no one else.
With an average of nine movie premieres
per week, there are no re-runs, no need for
channel surfing, skipping commercials or
focusing on one’s devices. Simply going
to the movies is the key to our guests’
happiness and entertainment.
In a recent Media Behavior Institute U.S.
study (Touchpoints 2013):
• 62% of moviegoers used the term
“happy” when describing their state of
mind at the movies.
• 29% described themselves as “excited”.
No other media came closer than 10%
when asked the same questions.
A U.S. National Omnibus Study
(Phoenix Marketing International,
May 2013) shows:
• A18-59 - 49% of moviegoers believe ads
“added to their enjoyment”
• With women, it increases to 52%!
• With A18-34, it increases to 54%!
No other media can deliver that.
WE DELIVER THE MOST
SOUGHT-AFTER DEMOS
Movies deliver strong reach of teens and youngsters 18-24.
We also reach every two of three in P12-49
ATTENDED MOVIES PAST 3 MONTHS - REACH TOTAL CANADA
ALL 12-27
74%
ALL 18-24
74%
66%
ALL 25-34
59%
ALL 35-49
48%
ALL 50-64
ALL 65+
32%
REACH
66% 12-49
74% 12-24
69% 18-34
SOURCE: PMB 2014 Spring 2-year study, Total Canada
13
Solid
Investment
onsumers, now more than ever,
are conscious of where they
spend their money. They, like
advertisers, want their money
to work hard, be an investment
or provide entertainment.
Cineplex delivers entertainment ROI for
our guests through top Hollywood hits,
beautiful theatres and unique experiences. Cineplex Media delivers results for
our clients by providing an environment
that helps over-deliver your message’s
awareness, recall and likability with a
valuable and captive audience.
Cineplex delivers:
• 75% higher emotional
engagement than TV
• Engages consumers 3.5 times
longer than TV
SOURCE: Cineplex Media Customer Research, April 2013
Moviegoer Fast Facts
73% OFMOVIEGOERS
9 OUT OF 10 HEAVY
MOVIEGOERS HAVE
AT LEAST ONE SOCIAL
NETWORKING PROFILE*
TYPICALLY COMBINE
OTHER ACTIVITIES, SUCH
AS SHOPPING & EATING
WITH MOVIE-GOING
NETWORKING PROFILE*
70%
OF CINEMAGOERS ARE MEDIUM/LIGHT
OR LIGHT TV VIEWERS. INDEX OF 149
VS. THE TORONTO POPULATION**
36%
OF MOVIEGOERS TEXT,
TWEET, AND/OR POST TO
SOCIAL MEDIA AFTER SEEING A MOVIE***
14
MOVIEGOERS
VS. POPULATION**
37%
EARN MORE THAN
$100K HHI – INDEX 116
50%
ARE WHITE COLLAR
– INDEX 117
26%
ARE MOPES
– INDEX 115
27%
HAVE A BACHELOR’S
DEGREE OR HIGHER
– INDEX 113
SOURCE: *PMB 2014 Spring, Toronto, A18-64,
Cinema Advertising Impact Study 2014, Toronto, A18-64
SOURCE: **PMB 2014 Spring, Total Canada, Based on A18+,
index based on moviegoer (past 3 months) composition vs. population
SOURCE: ***Examining Moviegoer Behavior, Nielsen Research Group
MOVIEGOER DEMOGRAPHIC PROFILE
The movies deliver the most sought-after demographics efficiently with a balanced male/female split
AUDIENCE COMPOSITION & REACH
POPULATION (COMP%)
MOVIEGOERS - ATTENDED MOVIES PAST 3 MONTHS
REACH 64%
The top-ranking genre
of movie attended is
Action/Adventure at 66%,
and 2015 is packed with them!
59%
51%
REACH 69%
INDEX
116
REACH 60%
53%
49%
INDEX
109
34%
27%
INDEX
125
REACH 74%
REACH 74%
8%
11%
10%
15%
INDEX
132
P12-17
SPLIT
Male 48%
Female 52%
INDEX
132
A18-24
A18-34
A18-49
A25-54
SOURCE: PMB 2014 Spring, Total Canada, index based on moviegoer (past 3 months) composition vs. population
INCREASE AWARENESS BY ADDING CINEMA TO YOUR BUY
EXPOSED TO TV ONLY
EXPOSED TO CINEMA ONLY
EXPOSED TO BOTH TV & CINEMA
43%
33%
35%
INDEX
165
26%
18%
BRAND RECALL
23%
INDEX
194
21%
14%
MESSAGE RECALL
25%
INDEX
179
LIKEABILITY
SOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV recall is within 24 hours, Cinema recall is within seven days, TV alone sample: 522K, Cinema alone sample: 106K, Combined sample: 22K
15
CANADIANS’ ENTERTAINMENT LIFESTYLE
Going to the movies is a top leisure activity among Canadians
LEISURE ACTIVITIES PARTICIPATED/ATTENDED IN PAST 12 MONTHS (% OF POPULATION)
Not surprisingly, movies rank #1
against these other forms of
entertainment. It’s an affordable
night for our guests and your brands.
SOURCE: PMB 2014 Spring 2-year study, Total Canada
16
16%
15%
15%
10%
YOGA
19%
GYM
20%
CASINO
21%
LIVE THEATRE
25%
PRO SPORTS
CONCERT
ENTERTAINING AT HOME
NON-TEAM SPORTS
GOING TO THE MOVIES
27%
DANCING
31%
NIGHTCLUBS
49%
TEAM SPORTS
61%
THE CINEMA SCREEN DELIVERS
SUPERIOR ENGAGEMENT VS. TV
Emotional Engagement Comparison
-RETAIL ADVERTISER-
Emotional Engagement
0
5
10
15
20
25
30
35 40
100%
Time (seconds)
80%
+32%
45
50
55
60
BRANDING MOMENT
LOGO DISPLAYED AT :60
CINEMA
60%
NEUTRAL
-9%
40%
TV
SOURCE: NCM Measuring The Magic of the Movies Study, Innerscope Research, Inc. 2011
CINEMA HELPS DRIVE RROI
AVERAGE SALES INCREASE
CAMPAIGNS NOT USING CINEMA
AVERAGE REVENUE ROI ($)
CAMPAIGNS USING CINEMA
CAMPAIGNS NOT USING CINEMA
CAMPAIGNS USING CINEMA
$4.08
80%
67%
+19%
ALL CATEGORIES
$2.50
+63%
ALL CATEGORIES
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
17
SHOW-TIME
ADVERTISING
TAKE ADVANTAGE OF
THE 2015 BOX-OFFICE
SCHEDULE!
Brand
Impact
ery few things can capture
the attention of a consumer
like your ad on a huge screen,
with huge sound, in a darkened
theatre.
Imagine your brand message alone
on the big screen, with no chance for
channel changing, second screens
or other distractions. There’s nothing
between you and your consumer.
Show-Time lets you get your message
as close to the greatest movies and
big-screen events as possible, ensuring
your brands will be coming soon to a
consumer near you.
Don’t miss out on 2015’s blockbuster
lineup; it could be the biggest year
in box-office history.
Talk to your Cineplex Media Account
Manager for specific packages,
3D opportunities, updated data and costs.
18
STAND OUT WITH 3D ADS
SHOW-TIME CAMPAIGNS WITH BOTH 2D & 3D EXECUTIONS
AVERAGE 2D EXECUTIONS
AVERAGE 3D EXECUTIONS
57%
44%
36%
44%
+30%
+22%
ENTERTAINMENT
VALUE
PURCHASE INTENT
SOURCES: Cinema Advertising Impact Study - 2D + 3D campaigns 2009, 2012, Strategic Marketing Counsel
SHOW-TIME AD EFFECTIVENESS
TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)*
CINEMA SHOW-TIME**
89%
71%
AD “VERY
ENTERTAINING
/ENTERTAINING”
59%
44%
46%
+51%
+54%
“AD
LIKEABILITY”
+193%
15%
ADVERTISING AWARENESS
CORRECT BRAND ASSOCIATION
AD ENTERTAINMENT
SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012 **Cinema Advertising Show-Time Impact Study 2007-2013, Strategic Marketing Counsel
Custom Creative:
Custom
Experience:
Clients without creative can also be on
the big screen. With state-of-the-art
production facilities and a dedicated
content team, Cineplex Media can
provide you with a cinema-quality piece
of creative at a fraction of the cost of a
traditional major creative production.
Our team works with you to ensure
strategic brand objectives are achieved
and your creative delivers the message
you want. Consumers get to experience
your brand on the big screen with
maximum impact.
Cineplex Media will work with you
to take your existing creative to the
next level. Our expertise in guest
experience combined with our
ownership of environment allows
us to work with clients to maximize
impact and deliver never-been-donebefore executions.
Allow us to show you the multimedia
opportunities that are available both
inside and outside our cinemas.
2015 PRODUCTION SCHEDULE
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2016
2015 RATES
START/END
MATERIAL
CYCLE
January 2 - January 29
January 30 - February 26
February 27 - April 2
April 3 - April 30
May 1 - May 28
May 29 - July 2
July 3 - July 30
July 31 - September 3
September 4 - October 1
October 2 - October 29
October 30 - November 26
November 27 - December 31
January 1 - January 28
November 28, 2014
January 9, 2015
February 6, 2015
March 13, 2015
April 10, 2015
May 8, 2015
June 12, 2015
July 10, 2015
August 14, 2015
September 11, 2015
October 9, 2015
November 6, 2015
November 27, 2015
4 Weeks
4 Weeks
5 Weeks
4 Weeks
4 Weeks
5 Weeks
4 Weeks
5 Weeks
4 Weeks
4 Weeks
4 Weeks
5 Weeks
4 Weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).
NATIONAL-SCREEN $/WEEK
292 THEATRES - 2,295 SCREENS
: 05 SECONDS
$38.00
: 10 SECONDS
$63.00
: 15 SECONDS
$76.00
: 20 SECONDS
$94.00
: 30 SECONDS
$116.00
: 45 SECONDS
$157.00
: 60 SECONDS
$232.00
Seasonal Premiums for high-demand months of May, June, July, Aug, Nov,
Dec. Contact your rep for Regional, Local Market & Theatre Specific rates.
19
CINEPLEX
TIMEPLAY
EVEN MORE FUN AT
THE MOVIES. GET IN
THE GAME!
Fun and
Results
Delivered
magine a captive and engaged
cinema audience fully immersed
in an interactive, entertaining and
memorable experience with your
brand, live, on the big screen
via their mobile devices.
Well, Cineplex Media can provide it.
The Cineplex TimePlay team will work
with you on a simple and effective
Cineplex TimePlay sponsorship or
deep dive into game development
based on your specific brand
strategies and objectives.
Whether it’s watching, participating
or sending offers right to consumers’
phones, Cineplex TimePlay is a fun and
effective way to communicate with our
movie-going guests.
Contact your Cineplex Media Account
Manager for specific Cineplex TimePlay
execution options, packages and rates.
20
730
SCREENS NATIONALLY
328
SCREENS IN TORONTO
& VANCOUVER
60,000
AVERAGE MOVIEGOER
INTERACTIONS PER WEEK
MORE THAN
2.2
MILLION
USERS
SOURCES: *Timeplay Application downloads as of Feb 2015.
**Based on Vancouver and Toronto Cineplex TimePlay
Theatre Interactions, Dec 2014 – Jan 2015
Top of Mind
haw launched its TV show
Brain Games with Cineplex
TimePlay! What better way to
introduce a brain-teasing TV
program than teasing the
brains of our guests?
Cineplex TimePlay players were asked
brain-teasing questions and got to
complete against their friends and others
on the big screen. The result — more
than 4,000 players booked the date of
the National Geographic Channel show’s
premiere in their calendars through
the TimePlay app.
ONGOING POSITIVE TIMEPLAY
FEEDBACK FROM SOCIAL MEDIA
Taryn McElheran
@TarynMcElheran
I’m addicted to it. RT”@CashCorners: That Timeplay
app before the movies at Cineplex is awesome.
Ever tried it?”
Marvin Bernal
@AeroEchelon
Cineplex’s Timeplay is one of the coolest innovations
they have put out in awhile. I have not looked forward
this much to a pre-show.
Cameron McLellan
@CMvsReality
Just recently signed up for my #Scene card
@cineplexmovies well worth it. But I love your
#Timeplay #Mobile #App game before the #Movie.
Nirvana
@DillionVillegas
I wanna go to the movies tomorrow night
just so I can play #TimePlay
21
CINEPLEX TIMEPLAY: GET IN THE GAME
TV*
CINEMA PRE-SHOW**
CINEMA TIMEPLAY**
CINEMA SHOW-TIME**
96%
89%
86%
AD “VERY
ENTERTAINING
/ENTERTAINING”
80%
71%
61%
59%
51%
46%
“AD
LIKEABILITY”
40%
15%
ADVERTISING AWARENESS
CORRECT BRAND ASSOC.
AD ENTERTAINMENT
SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012
**Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel (SMC); TimePlay study 2012 & 2014, SMC and online survey via Vision Critical
22
44%
CINEPLEX TIMEPLAY: THE BEST
% PLAYED WOULD
LIKE TO PLAY AGAIN
IN THE FUTURE
% NOT PLAYED CLAIMED
VERY LIKELY TO PLAY
IN THE FUTURE
PLAYED THE CLIENT-SPONSORED
TIMEPLAY GAME
52%
42%
93%
INDEX 124
HIGHER PLAY
RATE AMONG
YOUNGER AUD.
47%
YES
YES
ALL AGES
GAME AWARENESS
100%
HIGH IMPACT
AMONG THOSE
WHO DIDN’T PLAY
BRAND ASSOCIATION
99%
74%
A18-24
RECALLED THE OFFER OR REWARD
95%
69%
40% OF
RESPONDENTS
WHO DID NOT PLAY
RECALLED THE OFFER
40%
PLAYED
NOT PLAYED
PLAYED
NOT PLAYED
PLAYED
NOT PLAYED
SOURCES: Average of Client-Sponsored TimePlay in 2012, TimePlay Impact Research Study, Strategic Marketing Counsel and Client Sponsored TimePlay in 2014, TimePlay Impact Research Study conducted online via Vision Critical
23
PRE-SHOW
ADVERTISING
YOUR EFFICIENT AND
EFFECTIVE WAY TO
THE BIG SCREEN!
Be a Part of
the Show!
n efficient and effective way
to get clients’ brands up on the
big screen, the Pre-Show is
available in two “Pods”.
Pod 1 delivers your ad
amongst custom entertainment content
within 15 minutes of Show-Time. Pod 2,
an even more efficient method of
getting on the big screen, delivers your
message between 25 minutes and 15
minutes to Show-Time.
Regardless of the pod, your commercial
message runs amongst exclusive content
that covers the entertainment spectrum.
From behind-the-scenes interviews with
movie stars to one-on-one chats with
Canadian musicians to trivia and home
entertainment news, the Pre-Show delivers.
Talk to your Cineplex Media Account
Manager for specific packages,
updated data and costs.
24
CINEMA PRE-SHOW AD EFFECTIVENESS
Canadian Cinema Pre-Show advertising impact measures of Ad Awareness,
Correct Brand Association, and Ad Entertainment are considerably stronger
than comparable TV measures
TV (NIELSEN ADVERTISING FACT SHEET SEPT 2010, USA)*
CINEMA PRE-SHOW**
AD “VERY
ENTERTAINING
/ENTERTAINING”
80%
61%
46%
59%
“AD
LIKEABILITY”
40%
+36%
+33%
ADVERTISING AWARENESS
15%
CORRECT BRAND ASSOC.
+167%
AD ENTERTAINMENT
SOURCES: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen data 2012
**Cinema Advertising Show-Time Impact Study 2007-2013, Pre-Show Study 2007-2014, Strategic Marketing Counsel
Create
Custom
Content
huge part of the Pre-Show is
the unique content created
for moviegoers. Become a
part of that content by
working with the Cineplex
content team to develop a feature,
promotion or contest that integrates
your product directly into the
programming. Cineplex Media puts
you right in the action.
25
Customized
Creative
Production
o creative? No problem!
Cineplex Media’s design team
is standing by to help produce
dynamic, eye-catching content
that will look great across our
digital networks – Pre-Show, Cinema Lobby,
Show-Time, and now Digital Backlits too!
From cutting-edge visual effects to custom
voiceovers and soundtracks, our in-house
team has the experience to deliver great
creative on time and on budget.
26
2015 PRODUCTION SCHEDULE
HD DIGITAL PRE-SHOW: ADVERTISING
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2016
START/END
MATERIAL DUE
CYCLE
January 2 - January 29
January 30 - February 26
February 27 - April 2
April 3 - April 30
May 1 - May 28
May 29 - July 2
July 3 - July 30
July 31 - September 3
September 4 - October 1
October 2 - October 29
October 30 - November 26
November 27 - December 31
January 1 - January 28
December 12, 2014
January 21 ,2015
February 18, 2015
March 25, 2015
April 22, 2015
May 20, 2015
June 23, 2015
July 22, 2015
August 26, 2015
September 23, 2015
October 21, 2015
November 18, 2015
December 14, 2015
4 weeks
4 weeks
5 weeks
4 weeks
4 weeks
5 weeks
4 weeks
5 weeks
4 weeks
4 weeks
4 weeks
5 weeks
4 weeks
Ad bookings are not held to the above cycles. Some B.C./Quebec looped Pre-Shows require longer lead and off-cycle production
costs may apply. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).
2015 PRODUCTION SCHEDULE
DIGITAL PRE-SHOW: CONTENT
MONTH
START/END
RATES: POD 1
PER-SCREEN/WEEK
206 THEATRES - 1,947 SCREENS
: 05 SECONDS
: 10 SECONDS
: 15 SECONDS
: 30 SECONDS
: 60 SECONDS
$17.00
$32.00
$46.00
$76.00
$152.00
CUSTOM CONTENT
PER-SCREEN/WEEK
:40 SECONDS
$57.00
:70 SECONDS
$114.00
RATES: POD 2
PER-SCREEN/WEEK
MATERIAL DUE
CYCLE
JANUARY
January 2 - January 29
November 28, 2014
4 weeks
FEBRUARY
January 30 - February 26
January 2, 2015
4 weeks
MARCH
February 27 - April 2
January 30, 2015
5 weeks
APRIL
April 3 - April 30
March 6, 2015
4 weeks
MAY
May 1 - May 28
April 2, 2015
4 weeks
JUNE
May 29 - July 2
May 1, 2015
5 weeks
JULY
July 3 - July 30
June 5, 2015
4 weeks
AUGUST
July 31 - September 3
July 3, 2015
5 weeks
SEPTEMBER
September 4 - October 1
August 7, 2015
4 weeks
OCTOBER
October 2 - October 29
September 4, 2015
4 weeks
NOVEMBER
October 30 - November 26
October 2, 2015
4 weeks
DECEMBER
November 27 - December 31
October 30, 2015
5 weeks
JANUARY
January 1 - January 28
November 27, 2015
4 weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier).
206 THEATRES - 1,947 SCREENS
: 05 SECONDS
: 10 SECONDS
: 15 SECONDS
: 30 SECONDS
: 60 SECONDS
$11.00
$21.00
$30.00
$49.00
$98.00
CUSTOM CONTENT
PER-SCREEN/WEEK
:40 SECONDS
$37.00
:70 SECONDS
$74.00
Seasonal Premiums for high-demand months of May, June, July, Aug, Nov,
Dec. Contact your rep for Regional, Local Market &Theatre Specific rates.
27
ONLINE &
MOBILE
THE SOURCE
FOR CANADIAN
MOVIE NEWS!
All Things
Movies
he dominant entertainment
website for Canadians,
Cineplex.com also beats all
Canadian Television sites,
delivering 2x more unique
visitors than the closest TV site.
Redesigned in December of 2013, the
site allows moviegoers and entertainment
lovers the opportunity to view trailers,
custom content and movie posters, visit
the Cineplex Store and research movie
times and theatres.
Your Cineplex Media Account Manager
will help you customize an online package
that delivers your specific needs:
• Page Dominations; Page Skins
• Pre-Roll and Post-Roll
• Geotargeting capabilities
28
1.9 MILLION
AVERAGE MONTHLY UNIQUE VISITORS
15 MM
MINUTES
AVERAGE MONTHLY TIME SPENT
3.6 MM 25 MM
AVERAGE MONTHLY VISITS
AVERAGE MONTHLY PAGE VIEWS
SOURCE: comScore MediaMetrix, September 2013-August 2014
CINEPLEX.COM: A LEADING VEHICLE FOR YOUR ONLINE REACH
We reach more unique visitors than leading entertainment websites
1,873
CINEPLEX VS. COMPETITIVE ENTERTAINMENT SITES
Average Monthly Unique Visitors (000)
1,176
860
729
725
Cineplex.com
scores 59%
greater than the
second-highest
entertainment
website.
237
123
CINEPLEX
.COM
CANADA
.COM
ROTTEN
TOMATOES
.COM
YAHOO
CANADA
MOVIES
TRIBUTE
.CA
HEAVY
.COM
CINEMA
GUZZO
.COM
SOURCE: comScore, Sept 2013 -Aug 2014
Landmark
cinemas.com
omplement your Cineplex.com
buy from Ontario-West by
adding Landmarkcinemas.com.
The official site for Landmark
Cinemas’ extensive theatre
chain (spanning Ontario, Manitoba,
Saskatchewan, Alberta, B.C. and the
Yukon) houses show times, trailers and
theatre info.
JANUARY-AUGUST 2014
AVERAGE (000)
Total Unique
Visitors:
110,000
Total Pages
Viewed:
1,196,000
Total Minutes: Total Visits:
475,000
171,000
SOURCE: comScore, Jan-Aug 2014
29
241
MILLION
SESSIONS
8.6
MILLION
TH
10
MOBILE APP
DOWNLOADS
IN CANADA
Keeping Up
With Those
on the Go
y their very nature, our guests
are people on the go and
Cineplex Mobile allows your
messaging to keep up with
them. Growth for Cineplex
Mobile has even outpaced the industry,
matching growth of Cineplex.com.
With advertisers continuing to
increase investment levels in mobile
media, Cineplex keeps pace with their
Top-10 app. Ranking above the big
search engines, and better than some
of the biggest social media sites, the
app allows our advertising partners to
engage moviegoers by the millions as
they search for the latest blockbuster or
purchase tickets.
30
3.6 MM
AVERAGE
MONTHLY MOBILE
SUBSCRIBERS
2.1 MM 2.0 MM
MOBILE BROWSER
SUBSCRIBERS
MOBILE APP
SUBSCRIBERS
CINEPLEX MOBILE SUBSCRIBERS
HAVE INCREASED 165% SINCE 2011
SOURCE: comScore MobiLens June 2014
CINEPLEX MOBILE YEAR-OVER-YEAR INCREASE
Cineplex Mobile has seen significant user increases year-over-year
CINEPLEX MOBILE SUBSCRIBERS (000)
2011
3,257
2012
2013
2014
3,540
2,106
1,756
1,336
+165%
1,913
1,853
1,191
1,114
+183%
675
CINEPLEX MOBILE SUBSCRIBERS
2,264
769
CINEPLEX MOBILE APP SUBSCRIBERS
+194%
CINEPLEX MOBILE BROWSER SUBSCRIBERS
SOURCE: comScore MobiLens, Total Canada, March - June 2014
CINEPLEX MOBILE DEMOGRAPHIC PROFILE
Cineplex Mobile delivers the most sought-after demographics efficiently and effectively with a balanced male/female split
CINEPLEX MOBILE COMPOSITION AND % REACH OF THE MOBILE POPULATION
MOBILE POPULATION (COMP%)
CINEPLEX MOBILE AVERAGE MONTHLY UNIQUE VISITOR (COMP%)
68%
50%
SPLIT
Male 50%
Female 50%
31%
48%
INDEX
142
60%
54%
INDEX
111
INDEX
161
23%
7%
13%
INDEX
186
P13-17
13%
INDEX
177
P18-24
P18-34
A18-44
A25-54
SOURCE: comScore MobiLens June 2014, Total Canada, Index based on Cineplex Mobile composition vs. Mobile Universe
31
CINEPLEX
SPECIAL MEDIA
EXTEND BEYOND
THE BIG SCREEN
1-On-1 With
our Guests
ngage with your consumers
one-on-one as they travel to
and from their theatres.
Take full advantage of the
millions of guests per year who
will be exposed to your brand messaging
as they walk down theatre halls, through
lobbies, to washrooms and make all
those trips to the concessions!
An important part of any multimedia
cinema execution, engaging with
the consumer via Floor, Door and
Window Clings, Standees, Banners
or Lobby Dominations increases the
effectiveness of your overall buy.
Talk to your Cineplex Media Account
Manager for specific packages,
updated data and costs.
32
TOUCHSCREEN TECHNOLOGY
Custom
Executions
ineplex Media works with you to
develop a one-of-a-kind execution,
surrounding your consumers with
multiple touchpoints that deliver
your message.
In-Lobby Activation or Sampling tied
to traditional cinema media will amplify
the consumer experience.
Few media partners can offer the
full range of media touchpoints and
experiential marketing the way
Cineplex Media can. Have a true
one-on-one conversation with your
consumers after they’ve experienced
your brand messaging.
INTERACTIVE ZONE 2015 RATES
PER-THEATRE/WEEK COST ($G)
C-INTERACTIVE WALL - MEDIA - WEEKLY
$5,000
C-INTERACTIVE WALL - WRAP - WEEKLY*
$900-$1,500
INTERACTIVE ZONE ACTIVATION - PER DAY
$1,250
INTERACTIVE WALL EXECUTION - CREATIVE DEV. & PROGR.** $20K-$75K
13 Theatres (As of Jan 2015), 23 Theatres (As of Feb 2015), 43 Theatres (As of June 2015 - TBC)
* Additional cost for wrap production/installation. Additonal cost for Activation Teams. **Dependent on experience/execution requirements.
NON INTERACTIVE
ZONE LOCATIONS
RATES 2015
PER-THEATRE/COST/ DAY($G)
KIOSK ACTIVATION
$1,200
SAMPLING EXECUTION
$750
Balance of Theatres on a Space Available basis
Additional cost for Activation Teams. **Dependent on experience/
execution requirements.
33
Consumer
Engagement
Like No Other
ocated in high-traffic locations
within cinema lobbies, this
“Can’t Miss” experiential zone
provides clients with the latest
interactive technology to engage
and interact with our guests. Put product
in our guests’ hands, let them experience
it for themselves, then get the information
to get them to the cash register.
This custom-designed software will
power interactive screen experiences
including gesture, image capture,
green screen and on-screen content
manipulation technologies, and will allow
for data and image capture with the
ability to share on social networks.
CINEPLEX MEDIA
INTERACTIVE ZONE
2014
• Scotiabank Theatre Toronto
• Cineplex Queensway
• Colossus Vaughan
• Coliseum Mississauga
• Cineplex Yonge
& Dundas
• Cineplex Eglinton Town Centre
• SilverCity Yorkdale
• SilverCity Riverport
• SilverCity Yonge
& Eglinton
• Cineplex Crowfoot Crossing
• Scotiabank Theatre Chinook
• Scotiabank Theatre Edmonton
• Scotiabank
Theatre Vancouver
JANUARY 2015
• SilverCity Newmarket
• Cineplex Eglinton
Town Centre
• SilverCity
Fairview Mall
• Cineplex Crowfoot Crossing
• Cineplex Windermere
• Cineplex
South Edmonton
• Colossus Langley
• SilverCity Coquitlam
• SilverCity Metropolis
• SilverCity Victoria
Q2 2015
• Cineplex Avalon Mall
• Cineplex Bayers Lake
• Cineplex Dartmouth
Crossing
• Cineplex Sydney
• Cineplex Trinity Drive
• Cineplex Saint John
• Cinema Banque
Scotia Montreal
34
• Coliseum Kirkland
• Colossus Laval
• Cineplex Brossard
• Cineplex Cinemas
Forum
• SilverCity Montreal
• SilverCity Polo Park
• SilverCity St. Vital
• Galaxy Saskatoon
HUGE 84”
Totally
Interactive
Screens!
MASSIVE
Centre
Interactive
Screen With
30 Interactive
Tiles!
ACTIVATE
Extend Beyond The Screens With
Our Sample Counters & Kiosks!
35
DIGITAL SIGNAGE
CINEMA LOBBY
MEDIA FREQUENCY
IN HIGH DEFINITION
Size
Matters!
igh-definition, stunning and
engaging don’t just describe
the on-screen action, but also
our new 84” Digital Backlits!
Huge, bright 84” screens
located in high-traffic areas will help bring
your campaign to life and make impactful
impressions on our guests.
The high frequency up to three-minute
loops are divided into :10 ads that light up
our lobbies!
These dynamic screens are currently
installed in our top theatres in the Atlantic,
Toronto GTA, GMA and Vancouver markets.
In early 2015 we’ll see these 84” screens
rolled out across the country allowing
advertising partners the chance to bring
Talk to your Cineplex Media Account
Manager for specific packages,
updated data and costs.
36
HUGE 84”
Screens
Located In
High-Traffic
Areas
Become
Part of the
Experience
ur larger-than-life, state-ofthe-art, HD digital screens are
located above the box office
and concession stands and in
theatre streets. Place your ad
within our 10-minute content and advertising
loop to make an impact with our guests.
We ensure the entertainment starts long
before they get to their seats. Our network
of in-lobby digital signage delivers incredible
impact, surrounding guests with movie
information and ad messages that can’t
be missed since screens are placed at all
angles throughout the lobby.
Moviegoers love to escape to our
theatres and they are willing to spend
money to do it. Why not engage them
while they have their wallets open and
are in a positive environment?
DIGITAL BACKLITS
2015 RATES
2015 PRODUCTION SCHEDULE
HD DIGITAL LOBBY SCREENS
(16 X 9 ASPECT RATIO)
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2016
NATIONAL ($) COST PER WEEK
START/END
MATERIAL
CYCLE
January 2 - January 29
January 30 - February 26
February 27 - April 2
April 3 - April 30
May 1 - May 28
May 29 - July 2
July 3 - July 30
July 31 - September 3
September 4 - October 1
October 2 - October 29
October 30 - November 26
November 27 - December 31
January 1 - January 28
December 12, 2014
January 21, 2015
February 18, 2015
March 25, 2015
April 22, 2015
May 20, 2015
June 23, 2015
July 22, 2015
August 26, 2015
September 23, 2015
October 21, 2015
November 18, 2015
December 14, 2015
4 Weeks
4 Weeks
5 Weeks
4 Weeks
4 Weeks
5 Weeks
4 Weeks
5 Weeks
4 Weeks
4 Weeks
4 Weeks
5 Weeks
4 Weeks
Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). Please note that for Landmark and Cine-Entreprise
locations, lobby material’s due date is 2.5 weeks before start date. Additional costs may apply.
134 THEATRES (AS OF JULY 2015)
:15 Seconds
$31,410.00
Three-minute ad creative loop. Creative is presented on all Digital Backlit
screens in a given theatre location. (Digital Backlit deployment - Atlantic
Canada as of Jan 2015, Toronto EMA/GTA, Vancouver by end of Q1 2015,
balance of Canada by end of Q2 2015-TBC). Start date may be any day of
the week. Contact your rep for Market, Theatre Specific Rates.
DIGITAL LOBBY
2015 RATES
NATIONAL COST PER WEEK
DURATION
COST ($G)
:05 seconds
$7,923.00
:15 seconds
$14,364.00
:30 seconds
$21,197.00
:45 seconds
$24,444.00
:60 seconds
$28,728.00
Seasonal Premiums for high-demand months of May, June, July, Aug, Nov,
Dec. Contact your rep for Regional, Local Market & Theatre Specific rates.
37
CINEPLEX
MAGAZINES
CANADA’S MOST
POPULAR MOVIE
MAGAZINES
COAST
TO
COAST
Cineplex
Magazine
ver the past 15 years
Cineplex Magazine has
become Canada’s most
popular movie monthly.
At 2.8 million readers per
issue (through cinema and
Globe & Mail distribution), it also has the
largest readership of any entertainment
magazine in the country! It’s no wonder
Cineplex Magazine routinely snags
exclusive interviews with the world’s top
stars. Jennifer Lawrence, Channing Tatum,
Mark Wahlberg, Mila Kunis and Chris Evans
are just a few of the huge names who’ve
recently chatted with our staff.
Work with our team to develop
exclusive branded content, or choose
to target specific markets and leverage
the entertainment world while engaging
your consumers.
Talk to your Cineplex Media Account
Manager for specific packages,
updated data and costs.
38
2.8 MM
CIRCULATION
750,000
COPIES/MONTH
EFFECTIVELY
& EFFICIENTLY
TARGET YOUR
CONSUMERS DEMOGRAPHIC
READERS/MONTH
AVERAGE ISSUE
READERSHIP
READERSHIP
3.8
MASSIVE
EXCLUSIVE
REACH
VS. OTHER TOP
MAGAZINES
#1
READERS
/COPY
MAGAZINE
IN CANADA
FOR 12-17
AND A18-24
Desirable reader profile to strongly
target under 18 and 18-49 demographics
SOURCE: PMB 2014 Spring, Total Canada
CINEPLEX MAGAZINE READERSHIP PROFILE
AVERAGE MONTHLY READERSHIP COMPOSITION AND % REACH OF POPULATION
POPULATION (COMP %)
AVERAGE MONTHLY READERSHIP (COMP %)
READERSHIP 1,315,000
REACH 10%
57%
READERSHIP 868,000
REACH 10%
47%
READERSHIP 1,228,000
REACH 10%
37%
32%
53%
INDEX
120
42%
INDEX
118
READERSHIP 615,000
REACH 9%
INDEX
125
24%
26%
INDEX
109
HHI $100K+
HHI $75K+
WHITE COLLAR
BACH. DEGREE +
SOURCE: PMB 2014 Spring, Total Canada, Based on A18+, Index based on average issue readership composition vs. population
In Every Issue...
SPOTLIGHT: CANADA
CASTING CALL
Monthly interview with a
Canadian actor or director
Our insider’s look at the
projects the stars have brewing
SNAPS
ALL DRESSED UP
Candid celebrity shots
from around the globe
Celebrities show off their
red-carpet looks
IN BRIEF
INTERVIEWS & FEATURES
Short movie-world updates
and entertainment news
Up close and personal with the
world’s biggest stars
IN THEATRES
AT HOME
The month’s full slate of new
releases, with detailed synopses
The month’s most anticipated
DVDs, Blu-rays and games
39
Editorial
Calendar
FEBRUARY:
Academy Awards
SEPTEMBER: Toronto
International Film Festival
MARCH: Spring Fashions
everal times a year, a portion
of Cineplex Magazine is given
over to a special, timely
section. Designed to pique
consumer interest and help
our advertisers reach their consumers
in relevant and engaging ways, these
editorial sections deliver the goods.
APRIL:
Summer Movie Preview
AUGUST: Back to School
OCTOBER: Fall Fashions
& Holiday Movie Preview
NOVEMBER
& DECEMBER:
Holiday Gift Guides
CINEPLEX MAGAZINE RANKS #1
Cineplex Magazine reaches the most Canadians 18-34 across all magazines in Canada
TOP-5 MAGAZINES FOR P12-17
P12-17 Average Issue Readership (000)
TOP-5 MAGAZINES FOR A18-34
A18-34 Average Issue Readership (000)
REACH 21%
REACH 15%
REACH 20%
512
479
1,269
REACH 15%
1,117
REACH 13%
350
323
#1
CINEPLEX CANADIAN
MAGAZINE GEOGRAPHIC
READER’S
DIGEST
HOCKEY
NEWS
REACH 14%
REACH 12%
295
FASHION
MAGAZINE
REACH 12%
1,006
REACH 11%
971
924
#1
CINEPLEX
MAGAZINE
READER’S
DIGEST
SOURCE: PMB 2014 Spring, Total Canada, Average Issue Readership (000)
40
REACH 12%
PEOPLE
CANADIAN
MAGAZINE GEOGRAPHIC
WHAT’S
COOKING
CINEPLEX MAGAZINE 2015 RATES
Full Page
*Plus $720 Plate Change Fee
National 1x
National 4x
Ontario* 1x
Ontario* 4x
GTA* 1x
GTA* 4x
Atlantic* 1x
Halifax* 1x
$28,750.00
$25,875.00
$20,700.00
$18,630.00
$11,385.00
$10,245.00
$2,730.00
$1,005.00
2/3 Page
$24,725.00
$22,250.00
$17,595.00
$15,835.00
$9,677.00
$8,710.00
$2,350.00
$865.00
1/2 Page
$21,563.00
$19,405.00
$15,525.00
$13,970.00
$8,539.00
$7,685.00
$2,050.00
$755.00
1/3 Page
$12,938.00
$11,645.00
$9,315.00
$8,385.00
$5,123.00
$4,610.00
$1,230.00
$455.00
1/4 Page
$10,063.00
$9,055.00
$7,245.00
$6,520.00
$3,895.00
$3,505.00
$955.00
$350.00
OBC
$35,938.00
$32,345.00
---- - DPS
$54,625.00
$49,165.00
---- - -
CINEPLEX MAGAZINE
- LESS CLUTTER, MORE TIME SPENT
MAGAZINE TIME SPENT AND EDITORIAL VS. AD RATIO
MAGAZINES
TIME PER PAGE (SECS)
EDIT. VS AD RATIO
Cineplex Magazine
28
75/25
Toronto Life
23
51/49
Flare
13
46/54
Elle Canada
12
50/50
FASHION
10
49/51
SOURCE: Time Spent Reading - PMB Spring 2014, Total Canada, Toronto Life based on Toronto; Vancouver Magazine based on Vancouver;
Editorial vs. Ad Ratio are based on page numbers Nielsen LNA, Jan 2011-Dec 2012
2015 PRODUCTION SCHEDULE
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
IN-THEATRE
SPACE
MATERIAL
December 19
February 13
March 6
April 2
April 30
May 27
June 22
July 24
August 25
September 21
October 26
November 20
December 18
November 24
January 19
February 9
March 9
April 1
April 29
May 26
June 24
July 27
August 24
September 28
October 26
November 23
November 26, 2014
January 21, 2015
February 11, 2015
March 11, 2015
April 6, 2015
May 1, 2015
May 28, 2015
June 26, 2015
July 29, 2015
August 26, 2015
September 30, 2015
October 28, 2015
November 25, 2015
Our readers spend up to 2x more time
reading Cineplex Magazine per page
than Vancouver Magazine, Elle, Flare
and FASHION
CIRCULATION
750,258
NEWFOUNDLAND + LABRADOR
PRINCE EDWARD ISLAND NOVA SCOTIA NEW BRUNSWICK QUEBEC ONTARIO
MANITOBA SASKATCHEWAN ALBERTA + NWT BRITISH COLUMBIA + YUKON 5,880
3,960
25,640
14,520
37,400
442,868
22,920
17,040
80,225
99,805
SOURCE: CCAB Report March 2014
41
NO
W
DO
W
NL
OA
D
FREE
Cineplex
Interactive
Magazine
nytime…anywhere…
Cineplex Magazine and
Le magazine Cineplex
interactive versions connect
with entertainment lovers
across the country, and engage them
again and again each month.
The enhanced digital editions are
free to download, and pages can be
shared to Facebook and Twitter.
Complementing your print execution in
the regular edition of Cineplex Magazine
or Le magazine Cineplex, the digital
version allows consumers to link
directly from your ad to your website
for more information, contest entry,
or direct purchase!
Our Magazines may also be viewed
through web browsers on your PC,
mobile, or tablet without having to create
different sized creative for each device!
42
Insert when
You Purchase
a National
Print Ad
MILLION
MOBILE PAGE VIEWS
254,940
75,401
UNIQUE MOBILE VISITORS
UNIQUE
MAGAZINE
DOWNLOADS
THROUGH THE
CINEPLEX APP
+151,370
NEW USERS READING CINEPLEX MAGAZINE
THROUGH THE IOS NEWSSTAND APP
SOURCE: Flurry 2014, Site Catalyst 2014
The Met:
Live in
HD Guide
ince its launch in 2006,
Cineplex’s annual
Metropolitan Opera LIVE in HD
series has been a grand
success. The program is
beloved by opera fans across Canada
who are given access to groundbreaking
productions direct from the MET stage at
New York’s Lincoln Center to our theatre
screens live in HD.
Clients and brands have the
opportunity to become a part of the
experience both on-screen and in the
beautiful Cineplex MET Opera Guide.
Our patrons turn to the guide for dates,
cast information and synopses of each
opera as well as vibrant images of the
productions and their world-class stars.
Over the course of this seven-month
series, 300,000 copies are distributed
in-theatre and via The Globe and Mail.
2014/15 SEASON
• MACBETH
• LE NOZZE DI FIGARO
• CARMEN
• IL BARBIERE DI SIVIGLIA
• DIE MEISTERSINGER VON NÜRNBERG
• THE MERRY WIDOW
• LES CONTES D’HOFFMANN
• IOLANTA / BLUEBEARD’S CASTLE
• LA DONNA DEL LAGO
• CAVALLERIA RUSTICANA / PAGLIACCI
MET OPERA RATES
NATIONAL - 300,000 COPIES
Full Page
$20,000.00
1/2 Page
$11,900.00
1/4 Page
$6,900.00
OBC
$33,600.00
DPS
$38,000.00
Fleming and Gunn
FRANZ LEHÁR
THE MERRY WIDOW
NEW PRODUCTION
Renée Fleming stars as the beguiling woman who captivates all of Paris in Lehár’s
enchanting operetta, seen in a new production by Broadway virtuoso director and
choreographer Susan Stroman. Nathan Gunn co-stars as Danilo and Kelli O’Hara
makes her company debut as Valencienne. Sir Andrew Davis conducts.
ACT I The Pontevedrian ambassador in Paris, Baron Mirko Zeta,
is giving a ball at the embassy to raise funds for his bankrupt
home country. His wife, Valencienne, flirts with the young
Frenchman Camille de Rosillon, who declares his love for
her and writes “I love you” on her fan. Zeta eagerly awaits
the arrival of the guest of honor, Hanna Glawari, a wealthy
Pontevedrian widow. He plans to get Danilo Danilovitch, a
womanizing aristocrat, to marry her so that her millions will stay
in Pontevedro. Hanna arrives, showered with compliments
by the Parisian men. Valencienne realizes she has lost her
fan with the incriminating message and rushes out to look
for it. Finally Danilo arrives, fresh from a night of partying at
Maxim’s. He and Hanna talk, revealing that they were once
in love, but he tells her he’s not interested in marriage. He
then meets with Zeta, who orders him to marry Hanna for the
good of Pontevedro. Danilo says he will keep all the Parisian
men away from her, but will not marry her. Hanna and Danilo
flirt and finally dance.
| 28 |
28-29_MET2014-15_TheMerryWidow.indd 28
2014-10-07 11:08 AM
43
Le magazine
Cineplex
vailable in all Cineplex
theatre lobbies as well as
in Le Journal de Montréal every month, Le magazine Cineplex is
reaching more people than ever.
With the perfect combination of
in-depth, exclusive interviews with A-list
stars, movie schedules, red-carpet fashion
and fun, short movie-news nuggets, Le magazine Cineplex captivates both
readers waiting for their movie to begin in
theatres and those at home where there’s
more time to read longer features.
Fast Facts
461,000
CIRCULATION
200,000
COPIES/MONTH
READERS/MONTH
AVERAGE ISSUE
READERSHIP
READERSHIP
2.3
READERS
/COPY
SOURCE: PMB Spring 2014
2015 PRODUCTION SCHEDULE
MONTH
IN-THEATRE
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
January 29
February 25
March 25
April 29
May 27
June 24
July 22
August 26
September 20
October 29
December 2
44
SPACE
January 6
February 2
March 2
April 6
May 4
June 1
June 26
July 31
September 4
October 5
November 9
2015 RATES
MATERIAL
January 8, 2015
February 4, 2015
March 4, 2015
April 8, 2015
May 6, 2015
June 3, 2015
June 30, 2015
August 5, 2015
September 8, 2015
October 7, 2015
November 11, 2015
1X
2X
Full Page
$10,747.00
$8,383.50
2/3 Page
$9,137.00
$7,126.20
1/2 Page
$6,986.00
$6,287.40
1/3 Page
$4,836.00
$3,772.80
1/4 Page
$3,310.00
$2,934.00
OBC
$13,455.00
$11,644.00
DPS
$19,130.00
$17,699.00
LE MAGAZINE CINEPLEX READERSHIP PROFILE
AVERAGE ISSUE READERSHIP COMPOSITION (%)
QUEBEC POPULATION
LE MAGAZINE CINEPLEX
66%
Le magazine Cineplex
scores above the
index in every key
demographic.
50%
INDEX
133
54%
43%
38%
INDEX
126
33%
26%
INDEX
217
P12-17
25%
33%
24%
INDEX
134
INDEX
140
17%
16%
7%
INDEX
147
10%
INDEX
161
A18-24
A18-34
A18-49
HHI $100K
WHITE COLLAR
BACH. DEGREE +
SOURCE: PMB 2014 Spring, Quebec, Index based on average issue readership composition vs. population, occupation, education & HHI based on A18+
45
THEATRE
LISTINGS
COVERING CANADA,
COAST TO COAST
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
Pre-Show
3D
Screens
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
NEWFOUNDLAND
8126
Cineplex Cinemas Avalon Mall St. John’s
12
6
12
8122
Cineplex Cinemas Mount Pearl
St. John’s
6
2
6
8124
Cineplex Cinemas Millbrook
Corner Brook
2
1
2
20
9
20
TOTAL NEWFOUNDLAND
0
3
3
12
12
Q2-2015 (2)
1
1
1
2
NOVA SCOTIA
HALIFAX 5130
Cineplex Cinemas Bayers Lake Halifax
17
6
17
5
5143
Cineplex Cinemas Parklane
Halifax
8
4
8
2
17
Q2-2015 (2)
1
1
5118
Cineplex Cinemas Oxford
Halifax
1
5145
Cineplex Cinemas Dartmouth Crossing Dartmouth
12
7
12
2
5119
Cineplex Cinemas Lower Sackville
Lower Sackville
7
3
7
1
1
45
20
45
10
4
TOTAL HALIFAX
1
0
17
Q2-2015 (2)
2
1
NOVA SCOTIA BALANCE
5114
Cineplex Cinemas New Glasgow
New Glasgow
7
4
7
2
1
5134
Cineplex Cinemas Yarmouth
Yarmouth
5
2
5
1
1
1
1
5132
Cineplex Cinemas New Minas
New Minas
7
4
7
5133
Cineplex Cinemas Antigonish
Antigonish
1
1
1
5140
Cineplex Cinemas Truro
Truro
7
4
7
1
1
5104
Cineplex Cinemas Bridgewater
Bridgewater
7
4
7
1
5141
Cineplex Cinemas Amherst
Amherst
3
3
5103
Cineplex Cinemas Sydney
Sydney
10
5
10
2
Q2-2015 (2)
1
47
24
47
7
1
6
TOTAL NOVA SCOTIA BALANCE
0
0
TOTAL NOVA SCOTIA
92
44
92
0
17
17
3
CINEPLEX ULTRA AVX THEATRES
VIP THEATRES
IMAX THEATRES
DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER - *REMAINING MARKETS TO FOLLOW IN 2015
46
10
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
Pre-Show
3D
Screens
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
PEI
CHARLOTTETOWN
6161
Cineplex Cinemas Charlottetown
Charlottetown
8
4
8
2
8
1
6160
Cineplex Cinemas Summerside
Summerside
5
2
5
1
1
TOTAL PEI
13 6
13 0 3 80
2
NEW BRUNSWICK
SAINT JOHN / MONCTON
6110
Cineplex Cinemas Dieppe Dieppe (Moncton)
8
5
8
2
6109
Cineplex Cinemas Trinity Drive
Moncton
8
4
8
2
Q2-2015 (2)
1
2
Q2-2015 (2)
1
8
6107
Cineplex Cinemas Saint John
Saint John
10
5
10
6106
Cineplex Cinemas Rothesay
Rothesay (Saint John)
4
2
4
601
Vogue
10
1
Sackville (Moncton)1
TOTAL SAINT JOHN / MONCTON
31
16
30
0
6
18
2
3
NEW BRUNSWICK BALANCE
6112
Cineplex Cinemas Miramichi
Miramichi
5
2
5
1
1
6111
Cineplex Cinemas Fredericton
Fredericton
10
4
10
1
1
600
Apollo
Bathurst
5
602
Atlantic
Woodstock
3
TOTAL NEW BRUNSWICK BALANCE
23
6
15
0
2
0
0
2
TOTAL NEW BRUNSWICK
54
22 45 0 8 182
5
TOTAL ATLANTIC REGION
179
81
170
0
31
55
6
19
QUEBEC
MONTREAL - GREATER MONTREAL AREA (GMA)
9401
StarCité Montreal 9406
Cinéma Banque Scotia Montreal
Montreal
17
7
17
Montreal
13
7
13
6
10*
17
Q2-2015 (2)
1
13
Q2-2015 (2)
1
47
Show-Time
ID#
LOCATION
MARKET
9172
Cineplex Odeon Quartier Latin
9109
Cineplex Odeon Forum Cinemas
Digital
Screens
3D
Screens
6
Pre-Show
Screens
17
Backlits
Static
Faces
Digital
Faces
4
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
Montreal
17
Montreal
227 2222
Q2-2015 (2)
17
9203
Boucherville
Boucherville (Montreal)
103 10
9112
Boucherville (Montreal)
Ciné-parc Odeon (Drive-in)
9185
Cineplex Odeon Brossard
9145
Cineplex Odeon Place LaSalle
1
1
2
Brossard (Montreal)
16
7
20
5
LaSalle
12
2
12
2
16
Q2-2015 (2)
1
1
9195
FP Carrefour Angrignon
LaSalle
10
2
10
4
9267
SilverCity Cavendish Mall
Cote-St-Luc (Montreal)
8
2
8
2
1
9143
Cineplex Odeon St. Bruno
St-Bruno (Montreal)
11
4
11
2
1
9407
Colisée Kirkland
Kirkland
12
6
12
6
12
Q2-2015 (2)
1
9408
Colossus, Laval
Laval
18
8
18
6
18
Q2-2015 (2)
1
168
61
170
37
115
6
10
TOTAL MONTREAL (GMA)
10
Montreal - (Balance Extended Market Area - EMA)
9154
Cineplex Odeon Delson
Delson 7
2
7
1
9153
Cineplex Odeon Carrefour Dorion
Dorion 8
2
8
1
9190
St-Jean Cinecapitol
2
6
Saint-Jean-Sur, Richelieu 6
104
Carnaval
Chateauguay
6 3
Q1
St-Eustache
St-Eustache 166
Q2
Cinema 8
St-Hyacinthe
8 4
Q5
Cinema Beloeil
Beloeil
106
Q3
St-Jerome 9
9
70
34
Carrefour du Nord
TOTAL MONTREAL - Balance Extended Market Area
21
0
0
0
0
2
TOTAL MONTREAL (EMA)
238
95
191
37
10
115
6
12
QUEBEC CITY
9181
Cineplex Odeon Beauport Beauport (Que City)
16
9266
Cineplex St-Nicolas (Drive-in)
St-Nicholas (Que City)
2
9177
Cineplex Odeon Ste-Foy
Ste-Foy (Que City)
14
7
7
16
14
4
Q2-2015 (2)
1
4
Q2-2015 (2)
1
8
2
2
TOTAL Quebec City
32
14
30
0
0
BALANCE QUEBEC
9188
Galaxy Sherbrooke
Rock Forest (Sherbrooke)
12
6
2
1
Q8
Fleur dy Lys Cinema
Trois Rivieres
9
4
1
Q4
Place Biermans
Shawinigan
8 5
150
Ciné-Centre
Bair Comeau
4 4
151
Ciné-Centre
Sept-Isles
3 3
152
Princesse
Riviere-du-loup
4 4
153
Paramount
Rouyn-Noranda
5 1
154
Alma
6
Val d’Or
5 5
Complex J Gagnon
155
Capitol
9268
StarCité Gatineau
4
Gatineau
16 6 16 4
Q7
Gatineau 9
Gatineau
9 4
9186
Victoriaville
7
4
7
3
1
88
50
35
9
4
Galaxy Victoriaville
12
TOTAL BALANCE QUEBEC
0
0
0
1
TOTAL QUEBEC
48
358
159
256
54
10
115
8
18
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
Pre-Show
3D
Screens
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
ONTARIO
TORONTO (GTA)
7400
SilverCity Yonge-Eglinton 7402
Scotiabank Theatre, Toronto
7403
Canada Square
7406
SilverCity Yorkdale Toronto
7293
The Beach Cinemas Toronto
Toronto
9
5
9
4*
9
1 (2)
1
Toronto
14
6
14
8*
14
1 (3)
1
Toronto
8
2
8
3*
10
7
10
6*
6
3
10
1 (2)
1
4
7260
Cineplex Odeon Queensway
Toronto
15
7
20
7199
Cineplex Odeon Varsity Toronto
8
4
8 4*
1
7298
Cineplex Odeon Empress Walk Toronto
10 4
10 2*
1
9
1
4
15
1 (3)
7115
SilverCity Fairview Mall
Toronto
9
7139
Cineplex VIP Cinemas Don Mills Toronto
5 3 5
7130
CO Yonge Dundas Cinemas
ML13
Rainbow Cinemas Market Square
6
6
9
1
Toronto
17 7 2318
1 (3)
Toronto
7
1
ML14
Carlton Cinemas
Toronto
8
201
Woodside
Toronto
3
204
Humber
Toronto
4 1
205
York Cinemas
Richmond Hill
6
7404
Coliseum, Scarborough Toronto (Scarb)
12
7
12
6*
12
1 (3)
1
7253
Cineplex Odeon Eglinton Town Centre Toronto (Scarb)
16
7
16
4
16
1 (2)
1
6
11
3
11
7240
Cineplex Odeon Morningside
Toronto (Scarb)
11
ML11
Rainbow Cinema Woodbine Centre
Etobicoke
8
7122
Cineplex Odeon Courtney Park Cinemas Mississauga
16
6
16
2* 15
1
7420
Coliseum Mississauga Mississauga
13
5
13
5*
13
1 (1)
1
7408
Colossus Vaughan
Woodbridge
19
8
19
8
19
1 (2)
1
ML12
Rainbow Cinemas Promenade Mall
Thornhill
6
7410
FP Pickering 8
Pickering
8
3
8
7244
Cineplex Odeon First Markham Place Markham
10
4
10
10
1
7405
SilverCity Richmond Hill Richmond Hill
14
7
14
14
1
ML17
Elgin Mills Cinema Richmond Hill
10
7407
SilverCity Newmarket Newmarket
13
5
13
7284
Cineplex Odeon Aurora
Aurora
10
5
10 4*
1
305
118
258
19
TOTAL TORONTO GREATER AREA (GTA)
4
3*
1
7
6
85
13
198
Jan 2015 (3)
Jan 2015 (3)
11
1
1
TORONTO (Balance EMA)
7270
Galaxy Orangeville
Orangeville 7
4
7
7304
Bayfield 7
Barrie 7
3
7
2*
1
7249
Galaxy Barrie
Barrie
12
6
12
4*
1
7274
Galaxy Orillia
Orillia 6
3
6
2*
1
7411
SilverCity Brampton Brampton
166 16Q2-2015 (2) 1
7250
Cineplex Odeon Orion Gate Grande
Brampton
10
5
10
2*
1
L506
Landmark Cinemas 7, Bolton
Bolton
7
3
7
5*
1
4
10
4*
1
2
7272
Galaxy Guelph
Guelph 10
7117
Galaxy Pergola South Guelph South Guelph
8 4 8
1
7269
Galaxy Cambridge
Cambridge
9
1
7415
SilverCity Ancaster Ancaster
10
4
10
5* 10
1
7290
SilverCity Hamilton Mountain Hamilton 10
6
10
4*
1
2
6
5
9
2*
L507
Landmark Cinemas 6, Jackson Square Hamilton 6
203
Image Cinemas Frederick
Kitchener 2
5
209
Encore Mews Oakville
Oakville
5
7413
SilverCity Burlington
Burlington 12
5
12
7285
Galaxy Milton Milton
8
4
8 2*
5*
1
1
49
Show-Time
ID#
LOCATION
MARKET
7273
SilverCity Oakville
7123
Cineplex Odeon Winston Churchill Cinemas
L501
Landmark Cinemas 12, Kitchener
Digital
Screens
3D
Screens
Pre-Show
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
Oakville
9
4
12
3*
Oakville
24
8
23
4*
Kitchener 12
5
12
Q2-2015 (2)
1
24
1
6
1
7268
Galaxy Waterloo Waterloo 10
6
10
10
1
L500
Landmark Cinemas 10, Waterloo Waterloo 10
5
10
4
3*
1
11
1
L503
Landmark Cinemas 10, Pen Centre St. Catharines 10
5
10
7256
Cineplex Odeon Niagara Square Niagara Falls 10
5
10
7206
Cineplex Odeon Seaway Mall
Welland
7
3
7
3*
1
7241
Cineplex Odeon Clarington Place
Bowmanville
11
3
11
1
7263
Galaxy Peterborough
Peterborough 11
5
11
1
3*
7409
Famous Players Belleville 8
Belleville 8
4
8
2*
1
7248
Cineplex Odeon Ajax
Ajax
10
4
10
2*
1
7289
Cineplex Odeon Oshawa Oshawa
10 5
OI1
Northumberland Theatres
Cobourg
3
L510
Whitby
24 7 244
Landmark Cinemas 24, Whitby TOTAL TORONTO (BALANCE EMA) 317
10 5*
133 306 32 62 442
1
25
TOTAL TORONTO EXTENDED MARKET AREA (EMA)
622
251
564 36 147 24213
44
OTTAWA 7247
Cineplex Odeon South Keys
Ottawa
12
5
12
3
12
1
7286
Cineplex Odeon Barrhaven
Barrhaven (Ottawa)
7
5
7
2
7
1
L502
Landmark Cinemas 10, Orleans Orleans
10
5
10
4
1
7424
Coliseum Ottawa Ottawa
12
5
12
3
1
ML09
Rainbow Cinemas Ottawa
Ottawa
5
7428
SilverCity Gloucester Gloucester (Ottawa)
16
Pembroke
4 2
L509
Kanata (Ottawa)
24
4
24
90
30
83 22 0 472
TOTAL OTTAWA
16
6
16
Q2-2015 (2)
OI2
Algonquin Cinemas
Landmark Cinemas 24, Kanata 6
12
Q2-2015 (2)
1
4
5
ONTARIO BALANCE
7291
Galaxy Brantford
Brantford
8
4
8
4
1
7283
Galaxy Brockville
Brockville
6
3
6
2
1
7262
Galaxy Cornwall
Cornwall
7
4
7
2
1
7271
Galaxy Midland
Midland
7
3
7
2
1
7265
Galaxy North Bay Mall
North Bay
7
4
7
2
1
7264
Galaxy Owen Sound
Owen Sound
7
4
7
2
1
7266
Galaxy Sault Ste. Marie
Sault Ste. Marie
7
4
7
2
1
7267
Galaxy St. Thomas
St. Thomas
6
3
6
2
1
5
12
3
1
7257
Cineplex Odeon Devonshire Mall
Windsor
12
7431
SilverCity Windsor Windsor
12 5 12 3
7422
SilverCity London London
12
5
12 5
11
1
7112
Cineplex Odeon Westmount
London
8
5
11 3 8
1
4
8
L508
Landmark Cinemas 8, London London
8
ML15
Rainbow Cinemas 7 London
London
7
251
Strand Cinemas
Simcoe
2
252
Broadway
Tillsonburg
3
253
Imagine Cinemas
Timmons
6
254
Imagine Cinemas
Leamington
3
255
Lakeshore Cinemas
Windsor
102
256
Centre
Trenton
3 1
50
4
1
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
Pre-Show
3D
Screens
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
257
Gallery
Woodstock
7
260
London
1
262
Hyland
London
1
7138
Galaxy Sarnia Sarnia
8 5 8 2
1
7429
SilverCity Sudbury Sudbury
12 5 12 4
1
Western Film Cinema
7430
SilverCity Thunder Bay Thunder Bay
12
7259
Cineplex Odeon Gardiners Road Kingston
10 5 10 3
6
12
4
1
1
L504
Landmark Cinemas 10, Kingston
Kingston
10
4
10
4
7297
Galaxy Chatham
Chatham
7
4
7
2
1
7288
Galaxy Collingwood
Collingwood
7
4
7
2
1
216
89
178
57
18
TOTAL BALANCE ONTARIO
0
19
0
TOTAL ONTARIO
928
370
823
115
147
308
15
67
MANITOBA
2401
SilverCity Polo Park Winnipeg
14
8
14
6
14
Q2-2015 (2)
1
2402
SilverCity St. Vital Winnipeg
10
6
10
4
10
Q2-2015 (2)
1
3
6
2
2403
Kildonan Place 6
Winnipeg
6
2111
Cinema City McGillivray Winnipeg
8 4 11
2112
Cinema City Northgate
Winnipeg
8
300
Countryfest
Dauphin
4
L401
Landmark Cinemas 8, Grant Park Winnipeg
8
4
8
4
1
L400
Landmark Cinemas 9, Brandon Winnipeg (Brandon)
9
3
9
1
1
L402
Landmark Cinemas 5, Winkler 2
5
1
3
Winnipeg (Winkler)
5
L045
Towne Winnipeg
8 3 8
L042
Garry
Winnipeg (Selkirk) 1 1 1
TOTAL MANITOBA
81
37
1
8
80
18
0
24
2
5
SASKATCHEWAN
4109
Cineplex Odeon Centre
Saskatoon
7
3
7
4403
Galaxy Saskatoon Saskatoon
12
7
12
ML08
Rainbow Cinema Saskatoon
Saskatoon
8
ML06
Roxy Theatre
Saskatoon
2
350
Twin
Swift Current
2 1
4114
Galaxy Regina Regina
10
5
10
4108
Cineplex Odeon Southland Mall
Regina
10
4
10
ML07
Rainbow Cinema Golden Mile
Regina
8
4113
Galaxy Moosejaw
Moose Jaw
6
3
6
2
1
4112
Galaxy Prince Albert
Prince Albert
6
4
6
2
1
5
5
12
Q2-2015 (2)
10
L041
Soo
Weyburn
1 1 1
L040
Tower
Yorkton
1 1 1
TOTAL SASKATCHEWAN
73
29
53
14
0
22
0
1
1
1
5
ALBERTA
CALGARY
3134
Cineplex Odeon Eau Claire Market
Calgary
6
3
6
2
1
3138
Cineplex Odeon Crowfoot Crossing
Calgary
12
6
12
3
12
1
3142
Cineplex Odeon Sunridge Spectrum Calgary
14
6
14
4
141
3401
Scotiabank Theatre Chinook
Calgary
17
8
17 8
171
3409
Cineplex Odeon Westhills
Calgary
10
5
10
Jan 2015 (1)
5
1
1
1
51
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
3D
Screens
Pre-Show
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
3150
SilverCity Cross Iron Mills Calgary
7
5
7
2 7
1
L200
Landmark Cinemas 10, Shawnessy
Calgary
10
6
10
6
1
L204
Landmark Cinemas 15, Country Hills Calgary
16 5 16 8
L022
Roxy
Calgary (Airdrie)
2 2 2
LB01
Lux
Banff
4 2
TOTAL CALGARY
98
48
94 38 0 503
1
8
Edmonton
3143
Cineplex Odeon North Edmonton Cinemas Edmonton
14
7
14
5
14
1
3144
Cineplex Odeon South Edmonton Edmonton
16
7
16
5
16
1
3151
Cineplex Cinemas Manning Town Centre Edmonton
106 1010
1
3146
Galaxy Sherwood Park
Sherwood Park
10
5
10
1
3403
Scotiabank Theatre, Edmonton
Edmonton
13
6
13 5
Edmonton
123 12
1
Edmonton
8
1
Edmonton
2
3147
Movies 12
3149
CPX Windermere
ML05
Princess Theatre
ML16
Fort Cinema
6
11
Jan 2015 (2)
2
2
131
8
Jan 2015 (2)
3
L201
Landmark Cinemas 9, City Centre
Edmonton
9
4
9
L202
Landmark Cinemas 7, Spruce Grove Spruce Grove
7
3
7
H15
Leduc Cinema
Leduc
4 3
H17
Wetaskiwin Cinema
Wetaskiwin
4 2
L054
Cardium
Drayton Valley
3 3 3
TOTAL EDMONTON
1
4
125 59 105 27 0 613
1
9
BALANCE ALBERTA
3140
Galaxy Medicine Hat
Medicine Hat
10
5
10
3
1
3101
Galaxy Lethbridge
Lethbridge
10
5
10
3
1
3
1
3132
Galaxy Red Deer
Red Deer
11
6
11
L064
Sylvan Lake
Red Deer (Sylvan Lake)
3
3
3
H12
Lacombe City Cinemas
2
Lacombe
2
454
Movie Mill
Lethbridge
7 3
455
Carnival
Red Deer
8 3
H22
Rocky Theatre
Rocky Mountian House
2
3141
Cineplex Odeon Grand Prairie Cinemas
Grand Prairie
10
ML01
River City Cinema
Peace River
4
ML02
Duggan Cinema
Camrose
5
ML03
St. Paul
3
ML04
Vista Theatre
Whitecourt
1
H11
High Prairie
2
Brooks
1 1 1
Elite Theatre
Park Theatre
L020
Oasis
5
10
2
2
L014
Nova
Edson
1 1 1
L055
Landmark 6 Fort McMurray
6
4
H20
Wales Theatre
High River
1
1
H21
Fox Theatre
Pincher Creek
2
2
89
43
TOTAL BALANCE ALBERTA
1
6
52
11
0
0
0
4
TOTAL ALBERTA
52
312
150
251
76
0
111
6
21
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
Pre-Show
3D
Screens
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
BRITISH COLUMBIA
VANCOUVER (EMA)
1422
Scotiabank Theatre, Vancouver Vancouver
9
6
9 6 91
1103
Cineplex Odeon Park & Tilford N. Vancouver
6
3
6
1
2*
1147
CPX International Village Cinemas
Vancouver
12
6
12
1149
CPX Fifth Avenue Cinemas
Vancouver
5
2
5
12
1150
CPX Park Cinemas
Vancouver
1
1
1
L102
Landmark Cinemas 6, Esplanade
N. Vancouver
6
3
6
RC1
Village 8 Cinema
Whistler
8
2
500
Cottonwood 4
1
4
Chilliwack 4
504
Hollywood 3
Delta
3 1
505
Hollywood 3
Pitt Meadows 3
1
1141
Galaxy Rutherford Mall
Nanaimo
8
4
L030
Avalon
Nanaimo
8 5 8
8
4*
L100
Landmark Cinemas 12, Guildford
Surrey
12
4
12
1136
Cineplex Odeon Strawberry Hill Surrey
12
7
12
L023
Towne Cinema Centre
Abbotsford
9
5
9
1148
Cineplex Odeon Abbotsford
Abbotsford
8 5 11 2
1
1142
Cineplex Odeon Meadowtown Cinemas Pitt Meadows 10
5
10
2*
1
11
1
4* 12
1
1
2
1412
SilverCity Coquitlam
Coquitlam 15
7
20
5*
15
Jan 2015 (2)
1
1409
SilverCity Riverport
Richmond 19
8
19
6
19
1
1
1408
SilverCity Metropolis Burnaby 10
7
10
6*
10
Jan 2015 (2)
1
L062
New Westminster
New Westminster
10
5
10
H9
Gem Theatre
Grand Forks
1
1
Sidney
2
H10
Star Cinemas
1405
Colossus Langley
Langley
19
7
19
6*
1407
SilverCity Mission
Mission 12
4
12
4*
1
1144
Galaxy Chilliwack Chilliwack 8
4
8
2*
1
1146
Cineplex Odeon Westshore Langford
7
4
7 2*
L101
Landmark Cinemas 4, University Victoria 4
2
4
1129
Cineplex Odeon Victoria
Victoria 7
3
7
2
1
1417
SilverCity Victoria Victoria 10
5
10
5
1
TOTAL VANCOUVER (EMA)
248 117
19
Jan 2015 (1)
1
1
4
Jan 2015 (2)
235 23 56 966
16
BALANCE BC / Yukon
1410
Orchard Plaza 5
Kelowna
5
3
L036
Grand 10 Kelowna
10
5
10
L035
Paramount Kelowna
3 2 3
L037
Kelowna (Westbank)
5
Kelowna
8 4 8
Encore Theatre
L063
West Kelowna
5
5
L028
Rialto Courtenay
4 4 4
L039
Campbell River
5
Port Alberni
1 1 1
Showcase L006
Paramount
1137
Cineplex Odeon Aberdeen Mall
550
Capitol
5
5
1
4
5
Kamloops
8
Yellowknife
3 1
8
L033
Paramount Kamloops
2 2 2
H1
South Cariboo Theatre
100 Mile House
1
H2
Beacon Theatre
Burns Lake
1
H19
Pleasant Valley Theatre
Houston
1
H3
Golden Cinema
Golden
1 1
RD1
Carib Theatres
Quesnal
2 2
H5
Salmar Theatres
Salmon Arm
5
3
H6
Tillicum Twin Theatres
Terrace
2
1
1
1
2
53
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
3D
Screens
Pre-Show
Screens
Backlits
Static
Faces
Digital
Faces
TimePlay
Interactive
Wall
Digital Signage
Cinema Lobby
Screens
Size
(Screens)
Location
H7
Royal Theatres
Trail
1 1
RD2
Williams Lake
4
RD5
Caprice Twin
Duncan
2 1
RD4
Roxy Theatre
Revelstoke
1 1
H14
Towne
Vernon
1
1413
FP 7, Vernon Vernon
7
1414
FP Prince Rupert Prince Rupert
3
1415
Parkwood Mall, FP 6 Paradise Cinemas
H18
Vogue Theatre
4
3
4
2
7
Prince George
6
Fernie
2 1
6
L052
Columbia Cranbrook
5 3 5
L053
Aurora
Fort St. John
5
3
5
L021
Center Cinema
Dawson Creek
1
1
1
L060
Landmark Penticton
Pentiction
7 5 7
L026
Yukon
Whitehorse
2 2 2
L027
Quanlin
Whitehorse
2 2 2
BALANCE BC
116 76 81 8 0 00
1
1
4
TOTAL BC
364 193 316 31 56 966
20
TOTAL NATIONAL
2,295
1,019
1,949
308
244
731
43
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155
Digital Signage
Media Kit 2015
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in Canada. With well over a billion impressions per year,
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