it`s the cineplex media advantage.

Transcription

THE CINEPLEX MEDIA ADVANTAGE
THE
CINEPLEX
MEDIA
ADVANTAGE!
ENGAGEMENT • ENTERTAINMENT • EFFECTIVNESS
2
CINEPLEX MEDIA | MEDIA KIT 2016
oday’s consumers are exposed to more marketing
messages than ever before thanks to the rapidly
improving technology we all enjoy.
The result is that every day it gets harder for marketers'
messages to break through, to stand out and reach
consumers effectively and with impact.
The solution is simple — The Cineplex Media Advantage.
We start the conversation with consumers via CINEPLEX.COM
when they are still at home deciding what movies to see and
where to see them, and also via their mobile device through our
MOBILE WEBSITE and APP.
The real fun begins when they walk into our cinema lobbies,
which are buzzing with activity in anticipation of the big Hollywood
hits. Here, our advertisers get the benefit of a closed environment
that allows their message to get through to guests in the most
entertaining and engaging ways.
Our new, fully dynamic HD DIGITAL BACKLITS are a brilliant
way to engage consumers, especially in combination with our
DIGITAL LOBBY SHOW, which combines movie-based content
with advertising.
Our huge, new INTERACTIVE MEDIA ZONES are fully
deployed in 44 of our theatres. They allow our guests to play,
interact with, and learn about your products and services through
touch, motion, audio and video capture. They also provide data
capture and interaction with social platforms so you can establish
strong and ongoing bonds with your customers.
CINEPLEX MAGAZINE and LE MAGAZINE CINEPLEX give
our guests the inside scoop on their favourite actors and keep them
up to speed on everything in the world of movies. Custom Content
and regional split-runs help ensure your customers get your message.
Once they step into the auditorium, our guests enter a world with
zero distractions. It’s time for the PRE-SHOW, where your ad is
given a prime spot within a movie-centric program of entertainment
and fun. Want something a little different? We’ll work with you
to develop Custom Content that's actually part of the pre-movie
entertainment.
Speaking of entertainment, take your consumer interaction to a
whole new level by taking part in CINEPLEX TIMEPLAY — the
gamification of the consumer experience! High participation rates,
recall and awareness make this unique media an impactful way to
have fun with your consumers. With Cineplex TimePlay in well over
700 theatres across the country, we’re the new game in town!
It's time to get serious with SHOW-TIME. Place your hero ad
right next to the trailers and movie that our guests have come to see
— big screen, sound and emotion dialed way up.
There is no other media that can provide so many valuable touch
points at so many steps along the marketing pathway.
But wait, there’s more! Cineplex also offers SPECIAL EVENTS
and ALTERNATIVE PROGRAMMING that's guaranteed to
deliver what you need.
IT’S THE CINEPLEX MEDIA ADVANTAGE.
3
DIGITAL SIGNAGE
MEDIA KIT 2016
BEYOND
HOLLYWOOD!
CINEMA LOBBY
157 locations
We know that everyone leads
a busy life, so our extensive
Digital Signage network lets our
clients get their messages out to
consumers at the most relevant
times in the most important
locations – while they are making
purchase decisions.
TIMS TV
2,310+ locations
ONROUTE
20 locations
OXFORD MALLS
10 locations
CONCOURSE
22 locations
Be sure to review the
Cineplex Media Digital Signage Media Kit
for all the ways we can get your
message to consumers
CONTENTS
6
MOVIE HIGHLIGHTS
32
DIGITAL SIGNAGE
CINEMA LOBBY
15
CINEMA OVERVIEW
36
CINEPLEX MAGAZINE
18
SHOW-TIME
39
LE MAGAZINE CINEPLEX
20
PRE-SHOW
41
CINEPLEX.COM & MOBILE
24
CINEPLEX TIMEPLAY
44
SPECIAL EVENTS
28
INTERACTIVE
MEDIA ZONE
46
THEATRE LISTINGS
CINEPLEX MEDIA SALES
[email protected] • WWW.CINEPLEXMEDIA.COM
TORONTO
416-539-8800
OTTAWA
613-440-1358
EDMONTON
780-919-3011
QUEBEC
514-868-0005
CALGARY
403-264-4420
BRITISH
COLUMBIA
604-689-3068
ATLANTIC
902-401-8152
MANITOBA/
SASKATCHEWAN
204-396-3044
HEAD OFFICE
102 ATLANTIC AVE.
TORONTO, ON.,
M6K 1X9
SOUTHWESTERN
ONTARIO
519.725.3733 X 5025
5
MOVIE
HIGHLIGHTS
Po returns in
Kung Fu Panda 3
6
The Revenant's
Leonardo DiCaprio
seeks justice
JANUARY
DEADPOOL
DIRECTOR: TIM MILLER
STARRING: RYAN REYNOLDS,
GINA CARANO, T.J. MILLER
Marvel’s hilariously irreverent
antihero Deadpool finally gets
his own movie. Mercenary
soldier Wade Wilson (Reynolds)
joins the Weapons X Program
where he receives superhealing powers, making him
nearly invincible. He dons
a costume and becomes
Deadpool, a jaded killer
looking for redemption.
OPENS FEBRUARY 12
THE REVENANT
DIRECTOR: ALEJANDRO
GONZÁLEZ IÑÁRRITU
STARRING: TOM HARDY,
LEONARDO DICAPRIO
DiCaprio stars as frontiersman
Hugh Glass, who’s left behind
by his comrades after being
mauled by a bear. He survives
and sets out on a cross-country
trek to find the men and take
vengeance.
OPENS JANUARY 8
RIDE ALONG 2
DIRECTOR: TIM STORY
STARRING: KEVIN HART,
ICE CUBE, TIKA SUMPTER
This sequel to the 2014 hit
comedy Ride Along finds
Ben (Hart) and James
(Cube) working as partners in
the Atlanta police force. Ben is
about to marry James’ sister
Angela (Sumpter), but before
he can say “I do,” he and James
head to Miami to bust a drug
dealer (Benjamin Bratt) who’s
been flooding Atlanta with his
deadly product. Co-starring
Olivia Munn, Tyrese Gibson, T.I.
and Sherri Shepherd.
OPENS JANUARY 15
KUNG FU PANDA 3
DIRECTORS: JENNIFER YUH,
ALESSANDRO CARLONI
VOICES: JACK BLACK,
BRYAN CRANSTON,
J.K. SIMMONS
Kung fu-loving panda Po (Black)
reconnects with his long-lost
father Li (Cranston) in this third
movie in the popular franchise.
They travel to a panda retreat,
but while they're getting to
know each other the villain Kai
(Simmons) attacks the land.
Now Po has to train his fellow
pandas to battle back.
OPENS JANUARY 29
ZOOLANDER 2
FEBRUARY
HAIL, CAESAR!
DIRECTORS: JOEL COEN,
ETHAN COEN
STARRING: GEORGE CLOONEY,
JOSH BROLIN, TILDA SWINTON
The Coen brothers’ latest
comedy stars Brolin as a 1950s
Hollywood “fixer” who spends
one hectic day cleaning up
messes created by his actor
clients, including a matinee idol
(Clooney) who’s playing
Julius Caesar in a Roman epic.
OPENS FEBRUARY 5
DIRECTOR: BEN STILLER
STARRING: BEN STILLER,
OWEN WILSON, KRISTEN WIIG,
PENÉLOPE CRUZ, OLIVIA MUNN,
WILL FERRELL
The long-awaited sequel to
2001’s Zoolander finds male
models Derek (Stiller) and
Hansel (Wilson) competing
against younger models while
their business fends off a
takeover bid from a nefarious
competitor. Look for cameos
from Kim Kardashian and
Kanye West.
OPENS FEBRUARY 12
7
MOVIE
HIGHLIGHTS
MARCH
ZOOTOPIA
DIRECTORS: BYRON HOWARD,
RICH MOORE, JARED BUSH
VOICES: JASON BATEMAN,
GINNIFER GOODWIN
Disney Animation looks to build
on the success of Frozen and
Big Hero 6 with this tale set in a
world were humans don’t exist
and it’s walking, talking animals
who run the world. A scam-artist
fox (Bateman) teams with a
rabbit cop (Goodwin) to solve
a conspiracy in the big city of
Zootopia.
OPENS MARCH 4
THE DIVERGENT
SERIES: ALLEGIANT
– PART 1
DIRECTOR: ROBERT SCHWENTKE
STARRING: SHAILENE WOODLEY,
THEO JAMES, MILES TELLER
In the franchise's penultimate
film, the plot thickens as Tris
8
(Woodley), Four (James)
and the residents of postapocalyptic Chicago learn that
their faction-based culture is
actually a sealed, artificially
created society, and that more
Divergents are needed to save
what is left of the outside world.
OPENS MARCH 18
MY BIG FAT
GREEK WEDDING 2
DIRECTOR: KIRK JONES
STARRING: NIA VARDALOS,
JOHN CORBETT,
ANDREA MARTIN
It’s been 14 years since
Greek-American Toula Portokalas
(Vardalos) married WASP hunk
Ian Miller (Corbett) in the hit
rom-com My Big Fat Greek
Wedding. While the plot details
for the long-awaited sequel are
being kept under wraps, we do
know that a Portokalas family
secret is revealed leading to
much comedic angst.
OPENS MARCH 25
BATMAN V SUPERMAN:
DAWN OF JUSTICE
DIRECTOR: ZACK SNYDER
STARRING: HENRY CAVILL, BEN AFFLECK, AMY ADAMS
It’s a superhero smackdown! An older, angrier Batman (Affleck)
believes an all-powerful Superman (Cavill) could pose a threat,
so he heads to Metropolis to confront his rival. The Dark Knight’s
hate for Superman is matched by that of baddie Lex Luthor
(Jesse Eisenberg), who plots to take out the Man of Steel.
OPENS MARCH 25
APRIL
GODS OF EGYPT
DIRECTOR: ALEX PROYAS
STARRING: GERARD BUTLER,
NIKOLAJ COSTER-WALDAU
Ancient Egypt is the setting for
this fantasy that finds a human
thief (Brenton Thwaites) teaming
up with God of the Sky, Horus
(Coster-Waldau). They take on
God of Chaos, Set (Butler), who’s
usurped the throne and plunged
the land into eternal conflict.
OPENS APRIL 8
THE HUNTSMAN
DIRECTOR:
CEDRIC NICOLAS-TROYAN
STARRING:
CHRIS HEMSWORTH,
CHARLIZE THERON,
JESSICA CHASTAIN
This spinoff of 2012’s
Snow White and the Huntsman
focuses on the Huntsman
(Hemsworth) and the evil queen
Ravenna (Theron) before they
met Snow White. New additions
Chastain and Emily Blunt are set
to play villains.
OPENS APRIL 22
THE JUNGLE BOOK
DIRECTOR: JON FAVREAU
VOICES: SCARLETT JOHANSSON, IDRIS ELBA, BILL MURRAY
Disney’s 1967 animated pic The Jungle Book is remade as a live action/
CGI spectacle. Indian boy Mowgli (Neel Sethi) is raised in the forest by
talking animals, including wolf Raksha (Lupita Nyong’o), bear Baloo
(Murray) and ape King Louie (Christopher Walken), while evading
evil tiger Shere Khan (Elba) and python Kaa (Johansson).
OPENS APRIL 15
MAY
CAPTAIN AMERICA:
CIVIL WAR
DIRECTORS: ANTHONY RUSSO,
JOE RUSSO
STARRING: CHRIS EVANS,
SCARLETT JOHANSSON,
ROBERT DOWNEY JR.
The third Captain America pic
takes place after the tumultuous
events of Avengers: Age of Ultron.
World leaders are determined
to control superhero behaviour,
leading to an ideological rift
between Captain America (Evans)
and Iron Man (Downey) that makes
superheroes choose sides.
OPENS MAY 6
ALICE THROUGH
THE LOOKING GLASS
DIRECTOR: JAMES BOBIN
STARRING: MIA WASIKOWSKA,
JOHNNY DEPP, RHYS IFANS
The sequel to 2010’s
Alice in Wonderland finds Alice
(Wasikowska) returning to
Underland (otherwise known
as Wonderland) to help the
Mad Hatter (Depp) find his
father, Zanik Hightopp (Ifans).
Returning cast includes
Anne Hathaway as the
White Queen and Helena Bonham
Carter as the Red Queen.
OPENS MAY 27
X-MEN: APOCALYPSE
DIRECTOR: BRYAN SINGER
STARRING: JAMES MCAVOY,
MICHAEL FASSBENDER,
JENNIFER LAWRENCE
The latest in director Singer’s
X-Men series is set in 1983
and delves into the origins of
mutants. Professor X (McAvoy)
and his fellow mutants take on
their forefather Apocalypse
(Oscar Isaac), an immortal
mutant born 5,000 years ago
who wants to kill all those he
considers weak, including other
mutants.
OPENS MAY 27
9
MOVIE
HIGHLIGHTS
JUNE
TEENAGE MUTANT
NINJA TURTLES:
HALF SHELL
DIRECTOR: DAVE GREEN
STARRING: MEGAN FOX,
WILL ARNETT, STEPHEN AMELL
The sequel to 2014’s
Teenage Mutant Ninja Turtles
finds the crime-fighting reptiles
back in New York City to take
on another mysterious villain
with the help of intrepid reporter
April O’Neil (Fox) and her
skittish cameraman
Vernon Fenwick (Arnett).
OPENS JUNE 3
NOW YOU SEE ME:
THE SECOND ACT
DIRECTOR: JON M. CHU
STARRING: JESSE EISENBERG,
WOODY HARRELSON,
DANIEL RADCLIFFE
In Now You See Me, four
magicians — Eisenberg,
Harrelson, Dave Franco,
10
Isla Fisher — and their FBI
accomplice (Mark Ruffalo) —
performed jaw-dropping tricks
and got even with conniving
insurance magnate Arthur Tressler
(Michael Caine). In this sequel,
it’s Tressler’s son (Radcliffe)
who looks to get even with
the magicians. Lizzy Caplan is
the new female lead as Fisher
dropped out of the pic when she
became pregnant.
OPENS JUNE 10
FINDING DORY
DIRECTOR: ANDREW STANTON
VOICES: ELLEN DEGENERES, ALBERT BROOKS, DIANE KEATON
Pixar’s sequel to 2003’s hit Finding Nemo is set six months
after the events of the first film and finds forgetful Dory
(DeGeneres), Nemo and Nemo’s dad (Brooks) heading out
in search of Dory’s family. Keaton voices Dory’s mom and
Eugene Levy chimes in as her dad.
OPENS JUNE 17
JULY
WARCRAFT
TARZAN
DIRECTOR: DUNCAN JONES
STARRING: TRAVIS FIMMEL,
PAULA PATTON, BEN FOSTER
Boasting millions of players
worldwide, the Warcraft
videogame series was destined
to hit the big screen. After more
than a decade in development,
the epic fantasy adventure finally
arrives with Fimmel (TV’s Vikings)
portraying human Anduin Lothar,
who leads the Alliance in battle
against the Orc Horde.
OPENS JUNE 10
DIRECTOR: DAVID YATES
VOICES: MARGOT ROBBIE,
ALEXANDER SKARSGÅRD,
CHRISTOPH WALTZ
Tarzan (Skarsgård) has left
the jungle and is living in
London with Jane (Robbie).
When he learns that a shady
African mining operation
threatens his homeland, he
turns his back on civilization
and returns to the jungle to set
things right.
OPENS JULY 1
THE BFG
DIRECTOR: STEVEN SPIELBERG
STARRING: BILL HADER,
MARK RYLANCE, RUBY BARNHILL
Director Spielberg catered
to adult audiences with his
last two films Lincoln and
Bridge of Spies, but the
moviemaker returns to the realm
of family entertainment with
this fantasy film based on the
book by Roald Dahl. A little girl
(Barnhill), the Queen of England
(Penelope Wilton) and a
Big Friendly Giant (Rylance)
team up to stop a group of nasty
man-eating giants.
OPENS JULY 1
THE SECRET
LIFE OF PETS
STAR TREK BEYOND
DIRECTORS: CHRIS RENAUD,
YARROW CHENEY
VOICES: LOUIS C.K.,
KEVIN HART, ERIC STONESTREET
This animated tales finds Max
the terrier (Louis C.K.) and
various other pets interacting
while their human owners are
off at work. Max’s comfortable
existence is threatened when he
discovers an army of abandoned
animals — led by bunny
Snowball (Hart) — is planning
to attack pets who live in loving
homes.
OPENS JULY 8
DIRECTOR: JUSTIN LIN
STARRING: CHRIS PINE,
ZACHARY QUINTO,
ZOE SALDANA
Director Lin (Fast & Furious 6)
replaces J.J. Abrams, who
helmed the first two Star Trek
films but was too busy with
Star Wars: The Force Awakens
to tackle this one. The premise is
being kept under wraps, but we
do know the crew of the U.S.S.
Enterprise — Captain Kirk (Pine),
Spock (Quinto), Uhura (Saldana)
and Bones (Karl Urban) — face
off against a powerful villain.
OPENS JULY 22
GHOSTBUSTERS
The Secret Life of Pets
DIRECTOR: PAUL FEIG
STARRING: KRISTEN WIIG, MELISSA MCCARTHY, KATE MCKINNON
Girls just wanna have fun! Hollywood sees the light and casts
four funny ladies — Wiig, McCarthy, McKinnon and Leslie Jones
— in this reboot that finds the team taking on supernatural
creatures who’ve invaded Manhattan.
OPENS JULY 15
11
MOVIE
HIGHLIGHTS
SUICIDE SQUAD
DIRECTOR: DAVID AYER
STARRING: WILL SMITH, MARGOT ROBBIE, JARED LETO
Antiheroes assemble! Based on the DC comic-book series of
the same name, the Suicide Squad consists of incarcerated
supervillains who take on dangerous black-ops missions in
return for commuted prison sentences. The team of baddies
— who are kinda goodies — includes Deadshot (Smith),
The Joker (Leto), Harley Quinn (Robbie), Rick Flag
(Joel Kinnaman), Enchantress (Cara Delevingne), Slipknot
(Adam Beach) and Captain Boomerang (Jai Courtney).
OPENS AUGUST 5
12
AUGUST
OCTOBER
PETE’S DRAGON
GAMBIT
DIRECTOR: DAVID LOWERY
STARRING: OAKES FEGLEY,
ROBERT REDFORD,
BRYCE DALLAS HOWARD
After young Pete’s (Fegley)
parents are killed in a car
accident, Elliot the dragon saves
the boy and raises him as his
own in the forest. Howard plays
a forest ranger who befriends
Pete and Redford plays the town
storyteller. Unlike the original
1977 Disney version, there are no
musical numbers in this remake.
OPENS AUGUST 12
DIRECTOR: RUPERT WYATT
STARRING: CHANNING TATUM
Taylor Kitsch first portrayed
Cajun mutant Gambit in 2009’s
X-Men Origins: Wolverine.
However, for this stand-alone pic
it’s Tatum, not Kitsch, who plays
the former thief with the ability
to move objects with his mind
and harness kinetic energy.
OPENS OCTOBER 7
JACK REACHER 2
DIRECTOR: EDWARD ZWICK
STARRING: TOM CRUISE,
COBIE SMULDERS
Tom Cruise returns as pugilistic
do-gooder Jack Reacher in
this sequel that sees Reacher
returning to Virginia and
discovering his military contact,
Major Susan Turner, has been
arrested. He also meets a young
woman (Cobie Smulders) who
could be his daughter.
OPENS OCTOBER 21
SAUSAGE PARTY
DIRECTOR: CONRAD VERNON,
GREG TIERNAN
VOICES: SETH ROGEN,
JONAH HILL, KRISTEN WIIG
Rogen and Hill came up with
the idea of a raunchy, Pixar-style
animated movie while working
together on The Green Lantern.
The story focuses on food items
inside a grocery store who
can’t wait to get bought, only
to discover that their ultimate
fate is to be eaten. Rogen, who
voices a hot dog, promises salty
dialogue and even a food orgy.
OPENS: AUGUST 12
SEPTEMBER
PATIENT ZERO
DIRECTOR: STEFAN RUZOWITZKY
STARRING: NATALIE DORMER,
STANLEY TUCCI, MATT SMITH,
AGYNESS DEYN
Game of Thrones star Dormer
plays Dr. Gina Rose in this horror
film in which a global pandemic
has turned the majority of Earth's
population into "the Infected" —
a violent, yet highly intelligent,
new species of human. Smith
plays the only man who is able to
speak with the infected. He uses
this skill to interview them in the
hopes of finding out who was
the disease's first victim, and
find an antidote. As if he needs
more motivation, his wife is
among the infected.
OPENS SEPTEMBER 2
INFERNO
DEEPWATER HORIZON
DIRECTOR: PETER BERG
STARRING: MARK WAHLBERG, KATE HUDSON, DYLAN O’BRIEN
In April 2010, the BP oil rig Deepwater Horizon exploded off
the coast of Louisiana leaving 11 workers dead, another 16
injured, and causing the largest and most damaging oil spill
in history. This drama focuses less on the oil spill and more on
the rig survivors as they band together while awaiting rescue.
OPENS SEPTEMBER 30
A CURE FOR
WELLNESS
DIRECTOR: GORE VERBINSKI
STARRING: DANE DEHAAN,
MIA GOTH, JASON ISAACS
This supernatural horror pic
stars DeHaan, who played
Green Goblin in The Amazing
Spider-Man 2, as an employee
sent to find his boss who’s
overdue from a jaunt to an
exclusive European spa. Upon
arrival he learns the spa is
actually a super-creepy place
where guests don’t leave. British
actor Goth (Everest) plays a
longtime resident.
OPENS SEPTEMBER 23
DIRECTOR: RON HOWARD
STARRING: TOM HANKS,
FELICITY JONES, OMAR SY
Howard and Hanks reunite for
their third big-screen adaptation
of a Dan Brown bestseller. This
time symbologist Robert Langdon
(Hanks) tries to stop a madman
from enacting the terrors found in
Dante’s Inferno.
OPENS OCTOBER 9
Tom Hanks, seen here
as Robert Langdon in
Angels & Demons, tackles
the role again for Inferno
13
MOVIE
HIGHLIGHTS
NOVEMBER
DOCTOR STRANGE
DIRECTOR: SCOTT DERRICKSON
STARRING: TILDA SWINTON,
BENEDICT CUMBERBATCH,
CHIWETEL EJIOFOR
Marvel assembles its most
prestigious cast yet (headlined
by three Brits) for its 14th
superhero pic and the
second of its Phase Three
rollout. Cumberbatch plays
Stephen Strange, an arrogant
neurosurgeon whose hands
are damaged in a car crash.
Desperate to restore his skills, he
travels to the Himalayas where
The Ancient One (Swinton)
teaches him sorcery.
OPENS NOVEMBER 4
BILLY LYNN’S LONG
HALFTIME WALK
DIRECTOR: ANG LEE
STARRING: JOE ALWYN,
KRISTEN STEWART, VIN DIESEL
Oscar-winning director Lee
(Life of Pi) helms this drama
based on Ben Fountain’s
14
bestselling novel about a
company of heroic infantryman,
including the 19-year-old Billy
(Alwyn), set to be honoured
during the halftime of a
Thanksgiving Day football game
and then shipped back to Iraq.
The drama takes us inside the
heads of the various soldiers
dealing with celebration and their
fears of heading back into battle.
OPENS NOVEMBER 11
FANTASTIC
BEASTS AND WHERE
TO FIND THEM
DIRECTOR: DAVID YATES
STARRING: EDDIE REDMAYNE,
EZRA MILLER
The popular — and lucrative —
Harry Potter franchise gets a
second wind with this spinoff
film written by J.K. Rowling.
Set 70 years before the events
of Harry Potter, the adventure
casts Redmayne as the magical
world’s foremost magizoologist
Newt Scamander, who searches
for and catalogues magical
creatures.
OPENS NOVEMBER 18
THE GREAT WALL
DIRECTOR: YIMOU ZHANG
STARRING: MATT DAMON,
WILLEM DAFOE, ANDY LAU
This Chinese-American
co-production stars Hollywood
actors Damon and Dafoe
alongside a cast of noted Asian
performers (Lau, Tian Jing,
Hanyu Zheng) in an epic
adventure that focuses on a group
of warriors making a final stand
along the Great Wall of China.
OPENS NOVEMBER 23
DECEMBER
PASSENGERS
DIRECTOR: MORTEN TYLDUM
STARRING: CHRIS PRATT,
JENNIFER LAWRENCE
Pratt plays a space colonist
placed into hypersleep on his
way to a distant planet. But
when he wakes up 90 years
too early he's so lonely that
he wakes another colonist
(Lawrence) so he doesn't have
to spend the rest of his life alone.
OPENS DECEMBER 16
STAR WARS
ANTHOLOGY:
ROGUE ONE
DIRECTOR: GARETH EDWARDS
STARRING: FELICITY JONES,
SAM CLAFLIN, DIEGO LUNA
The expanding Star Wars
movie universe gets a long
overdue jolt of female heroics
with Jones (The Theory of
Everything) starring as a rebel
fighter who leads a group
in stealing the plans for the
notorious Death Star.
OPENS DECEMBER 16
ASSASSIN’S CREED
DIRECTOR: JUSTIN KURZEL
STARRING: MARION COTILLARD,
MICHAEL FASSBENDER
The popular videogame hits
the big screen with Fassbender
playing a man kidnapped by a
secret organization that taps
into his DNA to send him back
in time and into the body of
his ancestor Altaïr Ibn La’Ahad
in order to recover a valuable
artifact.
OPENS DECEMBER 21
CINEMA
OVERVIEW
The Happy
Place
ho doesn’t love to
escape to the movies?
Whether it’s an intense
spy thriller, dramatic
love story or soon-tobe-classic cartoon, everyone enjoys the
getaway that the theatre provides. It’s
why our guests are so happy, and always
receptive to our advertisers' messages.
With hundreds of new movie releases
per year, there are no re-runs and every
week is a premiere! Something new, fresh
and exciting — it’s why our guests flock to
our theatres in record numbers.
As studios continue to try to outdo each
other, it’s the consumer and our clients
who win. This year is shaping up to be
another great one with huge new titles
and continuations of some of the greatest
franchises in movie history.
MAKE SURE YOUR BRANDS ARE
A PART OF THE EXCITEMENT, BECAUSE
YOUR CONSUMERS WILL BE!
73%
of moviegoers typically
combine other activities,
such as shopping and
eating, with movie-going*
90%
MOVIES REACH
73%
69%
71%
67%
OF PEOPLE WITH
HHI $100K+**
OF MOPES**
OF WHITE
COLLAR**
OF PEOPLE WITH
A BACHELOR'S
DEGREE OR
HIGHER**
of heavy moviegoers
have at least one social
networking profile*
36%
of moviegoers text, tweet
and/or post to social media
after seeing a movie*
SOURCES: *Examining Moviegoer Behavior, Nielsen
Research Group ** Vividata 2015 Q2, Total Canada, Based on
Moviegoers in the Past 12 Months
15
EXPLORE ALL THAT
CINEPLEX MEDIA
HAS TO OFFER AT
CINEPLEXMEDIA.COM
When describing their
state of mind at the movies...
49%
62%
TO THEIR
“HAPPY” “ADDED
ENJOYMENT”
52%
29%
54%
“EXCITED”
of moviegoers
used the term
*
of moviegoers
A18-59 believe ads
**
described
themselves as
— no other media came closer
than 10% when asked the
same questions*
With women,
it increases to
With A18-34,
it increases to
NO OTHER MEDIA
CAN DELIVER THAT
SOURCES: *Media Behavior Institute U.S. Study (Touchpoints 2013), **U.S. National Omnibus Study (Phoenix Marketing International, May 2013)
16
WE’VE GOT THE CONSUMER
YOU’RE AFTER
INDEX TO POPULATION
CINEMA DRIVES ROI
AVERAGE SALES
INCREASE (%)
AVERAGE REVENUE
ROI ($)
l Campaigns Not Using Cinema
l Campaigns Using Cinema
81%
73%
71%
71%
71%
67%
80%
$4.08
$2.50
INDEX
120
P12-17
INDEX
109
INDEX
106
INDEX
106
INDEX
105
A18-24
A18-34
A18-49
A25-54
ALL CATEGORIES
ALL CATEGORIES
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling of
41 Non-Cinema and 55 Cinema Media Campaigns from North America
SOURCE: Vividata 2015 Q2, Total Canada
ADDING CINEMA
MAKES YOUR MEDIA BUY
WORK HARDER VS. TV ALONE
GETTING YOUR
MONEY’S WORTH
+
Cinema Helps Drive ROI Vs.
Campaigns Not Using Cinema
CINEMA
CINEMA & TV
BRAND RECALL
+27%
+65%
MESSAGE RECALL
+28%
+94%
LIKEABILITY
+50%
+79%
SOURCE: Nielsen Brand Effect (formerly IAG), Jan 2007-July 2012, TV Recall is
Within 24 Hours, Cinema Recall is Within 7 Days, TV Alone Sample: 522k,
Cinema Alone Sample: 106k, Combined Sample 22K
WITH CINEMA:
AVERAGE SALES
INCREASE +19%
AVERAGE REVENUE
ROI ($) +63%
SOURCE: BrandScience, April 2013 BRANDSCIENCE Econometric Modelling
of 41 Non-Cinema and 55 Cinema Media Campaigns from North America
17
SHOW-TIME
ADVERTISING
SEE CINEPLEX
CREATIVE IN ACTION AT
CINEPLEXMEDIA.COM
It Doesn’t
Get Bigger
Than This!
ery few media can compete
with the size of on-screen
cinema ads. Our average
screen size of 55’, combined
with high-quality audio, ensures
your message gets the same attention our
Hollywood blockbusters get.
In a darkened theatre, airing just prior to
the biggest movie trailers, our guests will
see your latest ad with no distractions, no
multi-tasking and no interruptions — the
way you want it to be.
In 2015, an incredible lineup of movies
drove audiences into Cineplex theatres, and
2016 looks to be just as huge. Put your ad in
the best position for cash-register success!
18
SHOW-TIME CINEMA
WORK HARDER
70% AWARENESS
BRAND
88% ASSOCIATION
AD
40% ENTERTAINMENT
SOURCES: Cinema Impact Study 2010-2013, Strategic Marketing Counsel & Cinema Impact Study 2015,
Cineplex Via Vision Critical Online Survey Platform
REACH THOSE
WITH LUXURY
AND REFINEMENT
IN MIND
Custom Creative
C
lients without creative can still be on the big screen. With state-of-the-art
production facilities and a dedicated content team, Cineplex Media can
provide you with a cinema-quality piece of creative at a fraction of the cost of
a traditional major creative production.
Our team works with you to ensure strategic brand objectives are achieved
and your creative delivers your message. Consumers get to experience your brand on the big
screen with maximum impact.
2016 PRODUCTION SCHEDULE
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2017
ur Cineplex VIP Cinemas
offer guests an intimate and
sophisticated night out, with
luxurious reserved seats,
great food and exceptional
service. With limited media elements in
these exclusive theatres your message truly
stands out and reaches a very targeted adult
audience.
From experiential programs to more
traditional advertising, the VIP experience
not only caters to our guests, but our valued
advertising partners as well.
START/END
MATERIAL DUE
CYCLE
January 1 - January 28
November 27, 2015
4 Weeks
January 29 - March 3
January 8, 2016
5 Weeks
March 4 - March 31
February 12, 2016
4 Weeks
April 1 - April 28
March 11, 2016
4 Weeks
April 29 - June 2
April 8, 2016
5 Weeks
June 3 - June 30
May 13, 2016
4 Weeks
July 1 - July 28
June 10, 2016
4 Weeks
July 29 - September 1
July 8, 2016
5 Weeks
September 2 - September 29
August 12, 2016
4 Weeks
September 30 - October 27
September 9, 2016
4 Weeks
October 28 - December 1
October 7, 2016
5 Weeks
December 2 - December 29
November 11, 2016
4 Weeks
December 30 - February 2
November 25, 2016
5 Weeks
Ad bookings can occur anytime with a Friday start date.
Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager
19
PRE-SHOW
ADVERTISING
Be A
Part Of
The Show!
ut your brand up on the
big screen in the most efficient
and effective way with our
Cineplex Pre-Show!
The Pre-Show is a combination
of exclusive entertainment content and
well-placed advertising.
Pod 1 delivers your ad amongst custom
entertainment content, within most theatres,
15 minutes of Show-Time.
Pod 2, an even more efficient method
of getting on the big screen, delivers your
message between 25 and 15 minutes to
show-time.
With content that ranges from behindthe-scenes interviews with movie stars to
one-on-one chats with Canadian musicians
to trivia and home-entertainment news, the
Pre-Show delivers.
20
ADDING PRE-SHOW CINEMA
WORK HARDER VS. TV ALONE
61% AWARENESS
BRAND
84% ASSOCIATION
AD
39% ENTERTAINMENT
SOURCE: Cinema Impact Study, 2010-2014, Strategic Marketing Counsel
CHECK OUT MORE
CUSTOM CONTENT AT
CINEPLEXMEDIA.COM
Consider
Custom
Content
ork with the team
at Cineplex Media to
integrate your product
into content that viewers
will find engaging,
relevant and entertaining! Whether it’s a
specially scripted segment in Cineplex’s
national big-screen Pre-Show, content for a
skinned Cineplex microsite or special trivia
in Cineplex’s TimePlay (which is supported
via our social channels), Cineplex’s in-house
production studio will see your project
through from creative conception to final edit.
Eighty-two percent of consumers feel
more positive about a company after
reading Custom Content!*
Let Cineplex Media show you how!
SOURCE: *Demand Metric, 2014
21
HD DIGITAL PRE-SHOW: ADVERTISING
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2017
START/END
MATERIAL DUE
CYCLE
December 11, 2015
4 Weeks
January 20, 2016
5 Weeks
March 4 - March 31
February 24, 2016
4 Weeks
April 1 - April 28
March 23, 2016
4 Weeks
April 29 - June 2
April 20, 2016
5 Weeks
June 3 - June 30
May 25, 2016
4 Weeks
July 1 - July 28
June 22, 2016
4 Weeks
July 20, 2016
5 Weeks
August 24, 2016
4 Weeks
September 21, 2016
4 Weeks
October 19, 2016
5 Weeks
November 23, 2016
4 Weeks
December 9, 2016
5 Weeks
Ad bookings are not held to the above cycles. Some BC/Quebec looped Pre-Show requires longer lead and off-cycle production costs may apply.
Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
DIGITAL PRE-SHOW: CONTENT
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2017
START/END
MATERIAL DUE
CYCLE
November 28, 2015
4 Weeks
December 30, 2015
5 Weeks
March 4 - March 31
February 5, 2016
4 Weeks
April 1 - April 28
March 4, 2016
4 Weeks
April 29 - June 2
April 1, 2016
5 Weeks
June 3 - June 30
May 6, 2016
4 Weeks
July 1 - July 28
June 3, 2016
4 Weeks
June 30, 2016
5 Weeks
August 5, 2016
4 Weeks
September 2, 2016
4 Weeks
September 30, 2016
5 Weeks
November 4, 2016
4 Weeks
November 25, 2016
5 Weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
22
Dare Foods
Canada &
Cineplex Media
are Foods Canada
asked the team
at Cineplex Media
to create a
whole consumer
experience. That's quite a
challenge, but one that
our environment can more
than deliver.
The solution was a strategic
combination of traditional
advertising, custom-developed
content, extensive sampling
and a merchandise deal that
landed Dare Foods Products in
the concession stands of every
Cineplex theatre in the country.
The execution began with
four custom-created content
pieces airing throughout the year
in the Cineplex Pre-Show. The
spots worked in complete unison
with Dare’s product base and
corporate messaging.
ff"The Perfect Snack" tied in
with Academy Awards parties.
ff"Allergy Awareness" linked
with actors who have to watch
what they eat on set.
ff"Back to School" spoke to
lunch demands.
ff"Holiday Snacking" led into
November-December festivities.
Each of these stories was
complemented with extensive
sampling of a related product
at 50 of Cineplex's top theatres.
Traditional support came in the
form of national Digital Lobby
Signage and Cineplex Magazine
campaigns.
Combined with the fact
that Real Fruit Gummies and
Bear Paws were available at
Cineplex Concessions throughout
the campaign, the partnership
was a great success.
750,000+ SAMPLES
4
41%
LIKEABILITY
CUSTOM
CONTENT
PROGRAMS
CONCESSION
SALES TO
DATE:
90,000+
REAL FRUIT GUMMIES
53,000+
BEAR PAWS
42%
PURCHASE
INTENT
86%
SPONSOR
AWARENESS
SOURCE: Strategic Marketing Council – Dare Research Jan-July 2015. Jan-Aug 2015
Cineplex Concession Sales
COPIES/MONTH
23
CINEPLEX
TIMEPLAY
Get In
The Game!
e have turned our
audience’s smartphones
into game controllers
and let the crowd loose
on the big screen! This
innovative gaming system allows our guests,
your consumers, to compete against each
other, or as a team against the computer, to
win! Prizing lives in each person’s MyStuff
folder on their phone!
THE BEST PART IS – YOUR BRANDS
CAN PLAY TOO!
730
SCREENS
NATIONALLY
60%
FEMALE
40%
MALE
MORE THAN
1.5 MILLION
329
SCREENS IN
TORONTO, MONTREAL
& VANCOUVER
SOURCE: Based on Vancouver and Toronto Cineplex TimePlay Theatre Interactions, May 2015 – October 2015
24
USERS
90K
AVERAGE MOVIEGOER
PLAYS PER WEEK
CINEPLEX TIMEPLAY: GET IN THE GAME
l TV* l PRE-SHOW** l TIMEPLAY** l SHOW-TIME**
96%
86%
84%
88%
70%
61%
59%
51%
46%
39%
40%
15%
ADVERTISING AWARENESS
CORRECT BRAND ASSOCIATION
AD ENTERTAINMENT
SOURCE: *A Comprehensive Picture of Digital Video and TV Advertising, IAB with Nielsen Data 2012 **Cinema Advertising Show-Time Impact Study 2010-2013 + 2015,
Pre-Show Study 2010-2014, Strategic Marketing Counsel (SMC); TimePlay Study 2012 & 2014, SMC and Online Survey Via Vision Critical
REWARDS
Consumers receive advertiser offers directly
to their device’s MyStuff folder based on
participation and performance — real time
measurement!
ENGAGEMENT
Social competition and two-way interactivity
empowers and engages consumers.
CALL TO ACTION
Consumers are compelled to redeem offers
and amplify via social media with the
opportunity for brand opt-ins.
25
SEE MORE GAMES AND
MYSTUFF PRIZING AT
CINEPLEXMEDIA.COM
% PLAYED & WOULD LIKE TO PLAY
AGAIN IN THE FUTURE
CINEPLEX TIMEPLAY:
GAMING AT ITS BEST
93%
YES
High Impact Among Non-Players
l PLAYED l DIDN'T PLAY
100%
99%
95%
% DIDN'T PLAY BUT CLAIMED VERY
LIKELY TO PLAY IN THE FUTURE
74%
69%
40%
47%
YES
GAME AWARENESS
BRAND ASSOCIATION
OFFER/REWARD RECALL
SOURCE: Average of Client-Sponsored TimePlay in 2012, TimePlay Impact Research Study, Strategic Marketing Counsel
and Client Sponsored TimePlay in 2014, TimePlay Impact Research Study Conducted Online Via Vision Critical
26
TITLE
SPONSORSHIP
OWN IT ALL
(3:00 MIN)
ff Own the entire TimePlay experience
from end to end
ff Custom intro, game play, leaderboard,
outro, mobile interface
ff Includes MyStuff prizing and link to
social media
ff 8+ weeks production
CUSTOMIZED
EXPERIENCE
UNIQUE GAME
(1:00 MIN)
ff Create a truly unique and custom
brand experience
ff One game with all elements is tailored
to meet your brand strategy
ff Includes MyStuff prizing and link to
social media
ff 6 – 8 weeks production
INTEGRATED
EXPERIENCE
SPONSORED
TEMPLATE (1:00 MIN)
ff Sponsor an existing Power Play template
with your brand presence
ff Includes sponsor intro, brand colours
throughout and branded outro/
call to action
ff Includes MyStuff prizing opportunity
ff 4 – 6 weeks production
MYSTUFF SAMPLING
ff Direct one-to-one connection with guests
ff Reward player performance with branded offers.
Players can connect directly to Facebook to like/share offers
ff 2 weeks production
27
INTERACTIVE
MEDIA ZONE
Interactive
Media Zone
C
ineplex Media's new
Interactive Media Zone offers
a unique way for you to
engage with our guests on
the way in and out of our
auditoriums. Our custom solutions entice
your consumers to learn about, and interact
with, your brand. These opportunities can
extend the conversation outside of theatres
and into the retail environment.
CAPABILITIES
The Interactive Media Zones are made up
of 4K screens featuring infrared overlays
for added touch capability. Each screen
features a Kinect Camera to add gesture
and skeletal tracking components to the
guest experience.
Cineplex offers an in-house studio and
development team capable of producing
content (English and French) that responds
to touch, audio and gesture inputs relative
to our Interactive Media Zone technology.
Each Interactive Media Zone is additionally
equipped with audio, video and photo
capture, letting our guests create customguided content that can be shared socially.
Our Interactive Media Zones are live
and connected. Content is updated by our
Content Management System which allows
content to be scheduled by theatre, city or
nationally as required.
Each Interactive Media Zone is equipped
with a web camera dedicated to audience
tracking. In addition to interaction-specific
data we can generate reports using the
following metrics on a per campaign basis:
ff Average Attention Times
ff Average Dwell Time
ff Total Viewers Per Day (Per Week,
Per Hour and by Location)
ff Gender by Location
ff Age by Location
28
29
SEE THE IMZ
IN ACTION AT
CINEPLEXMEDIA.COM
Theatres With the
Insidious: Chapter 3
IMZ Saw a
17% LIFT
IN BOX OFFICE
Vs. Theatres
Without
Insidious:
Chapter 3
he Interactive Media Zones
were used to create awareness
for the 2015 horror movie
Insidious: Chapter 3, and also to
create interest and excitement for
a Virtual Reality Experience taking place
nearby in-theatre.
The first full Graphic Interactive Zone Wrap
debuted with this program, and created true
stop-in-your-tracks impact for theatre guests.
The Centre Zone featured a proximity
experience, where guests' proximity to
the wall triggered a movie-themed scare
experience which invited guests to further
participate through touch. This experience
wrapped up with a 30-second trailer — both
a pre-9 p.m. version and post-9 p.m. version.
On flanking screens guests were invited
to have their photos taken and framed for
takeaway by email/sms. The photos showed
an animated overlay once viewed on each
guest’s device.
30
INTERACTIVE MEDIA ZONE
FAST FACTS
GENERATES CONTENT
CONSUMERS WANT TO
SHARE ON SOCIAL MEDIA
ACROSS CANADA COVERAGE WITH
46 ZONES IN 44 THEATRES ACROSS
ALL PROVINCES
A UNIQUE WAY
TO START THE
CONVERSATION
WITH CONSUMERS
AND LET THEM
EXPERIENCE YOUR
BRAND
CONTINUE THE
CONVERSATION
OUTSIDE THE
THEATRE VIA
CONTESTS,
TAKEAWAYS AND
E-COUPONING
The Toronto
Blue Jays
ffered at our Scotiabank Toronto
and Yonge and Dundas
locations, more than 5,700
interactions with our
Toronto Blue Jays campaign
were recorded.
Forty-seven percent of guests who
created their own Player Card entered their
email or SMS to have their card sent to them.
CENTRE ZONE
ff Be on the receiving end of an R.A. Dickey
knuckleball! Guests were invited to
“step into the batter's box” marked out
by a floor decal.
ff Gesture “hitting” provided a scored
experience, with a strike/line drive or
home run response.
ff Guests were scored on their outcomes,
and invited to enter their initials to be
ranked on the in-house leaderboard
displayed on the top of the Centre Zone.
LEFT/RIGHT ZONES
ff Guests could choose to build their
own Player Card or relive Jays history
through a Top-10 video reel of moments
in Blue Jays history.
ff Player Card: Guests were invited to take
a photo using the Zone’s on-board web
camera. Their photo was displayed for
review, and enhanced by a customizable
card overlay. Guests could then add a
name and jersey number and choose a
position.
ff Video Reel: Guests could review historical
footage from 10 key moments, with full
sound, to relive the excitement.
Top Popper
touch-based experience that
encourages up to four players
to play at any one time.
Kernels fall from the top of
the screen, small kernels fall
faster than large kernels, and guests must
touch to “pop” the kernels for points.
Items such as cell phones and 3D glasses
also fall from the top, creating obstacles that
make it harder to touch the popping kernels.
Touching an obstacle deducts points.
ff Over 30,000 Interactions during the first
four days of execution.
ff 12% Guest Conversion Rate
ff 58,000 Watchers
ff 99 Seconds Average Dwell Time
ff 48 Seconds Average Attention Time
31
DIGITAL SIGNAGE
CINEMA LOBBY
Come
On In!
s they enter our theatres,
moviegoers are instantly
surrounded by the excitement
and energy of our theatre
lobbies. They find themselves
walking through a colourful and vibrant
environment that sets them up for the
big-screen escape to come.
Our Digital Lobby Signage is the perfect
way to efficiently and effectively target your
consumers in a setting that combines great
movie content and advertising.
OUR CINEMAS DELIVER ALL
THE KEY DEMOGRAPHICS
REACH % BASED ON PAST 12 MONTHS
REACH
81%
73%
69%
72%
71% 18-34
71% 18-49
71% 25-54
63%
55%
IN
157
CINEMAS
COAST TO COAST
32
ALL 12-17
ALL 18-24
ALL 25-34
ALL 35-49
ALL 50-64
ALL 65+
Digital
Backlits
B
ring your message to life on
our huge 84” fully HD
Digital Backlits, strategically
placed throughout our lobbies
to ensure maximum exposure
to our guests. These dynamic screens allow
for full-motion ads in bright, impactful HD
quality. The three-minute loop keeps the
content upbeat and timely, making sure
your message gets across. Installed in
2015, these screens are now coast to coast
allowing clients to bring their campaigns
to life whether they be fully national or an
extremely local execution.
438
SCREENS IN
135
LOCATIONS
33
SEE OUR LOBBIES
COME TO LIFE AT
CINEPLEXMEDIA.COM
Digital
Lobby
Screens
O
ur larger-than-life, state-ofthe-art, HD digital screens are
located above the box office
and concession stands and in
theatre streets. Place your ad
within our 10-minute content and advertising
loop to make an impact with our guests.
We ensure the entertainment starts
long before moviegoers get to their seats.
Our network of in-lobby digital signage
surrounds guests with information about
current films and ad messages — a show
that can’t be missed since screens are
placed at all angles throughout the lobby.
Moviegoers love to escape to our theatres
and they are willing to spend money to do
it. Why not engage them while they have
their wallets open and are in a positive
environment?
CANADIANS LOVE
THEIR MOVIES
% COMPOSITION OF MOVIEGOERS IN PAST 3 MONTHS
76%
41%
24%
ATTENDED IN PAST 7 DAYS
ATTENDED IN PAST 2 WEEKS
34
ATTENDED IN PAST MONTH
OUR GUESTS DRIVE DECISIONS
In fact, they agreed to the following:
“WHEN I FIND
A NEW PRODUCT
I LIKE, I TYPICALLY
RECOMMEND IT”
“PEOPLE AROUND
ME EXPECT I GIVE
GOOD ADVICE ABOUT
PRODUCTS/SERVICES”
44%
“I LIKE TO
BE INFORMED
ABOUT NEW
PRODUCTS/SERVICES”
66%
52%
HD DIGITAL LOBBY SCREENS
MONTH
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY 2017
START/END
MATERIAL
CYCLE
December 11, 2015
4 Weeks
January 20, 2016
5 Weeks
March 4 - March 31
February 24, 2016
4 Weeks
April 1 - April 28
March 23, 2016
4 Weeks
April 29 - June 2
April 20, 2016
5 Weeks
June 3 - June 30
May 25, 2016
4 Weeks
July 1 - July 28
June 22, 2016
4 Weeks
July 20, 2016
5 Weeks
August 24, 2016
4 Weeks
September 21, 2016
4 Weeks
October 19, 2016
5 Weeks
November 23, 2016
4 Weeks
December 9, 2016
5 Weeks
Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier)
35
CINEPLEX
MAGAZINE
Cineplex
Magazine
Canada’s #1 Most-Read
Magazine for Key Demos,
and the #2 Most-Read
Magazine Overall!
t 3.7 million readers per
issue (through cinema and
Globe & Mail distribution),
Cineplex Magazine has the
largest readership of any
entertainment magazine in the country
and is the second most-read Canadian
magazine overall!
It’s no wonder Cineplex Magazine routinely
snags exclusive interviews with the world’s
top stars. Paul Rudd, Drew Barrymore,
Bryan Cranston, Helen Mirren, Ellen Page,
Ridley Scott and J.J. Abrams are just a few
of the huge names who’ve recently chatted
with our staff.
WORK WITH OUR TEAM TO DEVELOP
EXCLUSIVE BRANDED CONTENT, OR
CHOOSE TO TARGET SPECIFIC MARKETS
AND LEVERAGE THE ENTERTAINMENT
WORLD TO ENGAGE YOUR CONSUMERS.
2ND
RANKED
MAGAZINE
IN CANADA
3.7 MILLION
CIRCULATION
750,000
COPIES/MONTH
READERSHIP
5.0
36
READERS/COPY
PRINT READERS/
MONTH AVERAGE
ISSUE READERSHIP
#1
FOR P12-49,
P12-17, A18-24,
A18-34, A18-49
& A25-54!
VIVIDATA DIGITAL READERSHIP RESULTS
NET DIGITAL AVERAGE ISSUE READERSHIP (000)
2,143
1,917
1,615
1,361
1,341
1,302
1,045
CINEPLEX
MAGAZINE
DIGITAL
PEOPLE
DIGITAL
CANADIAN
LIVING
DIGITAL
THE HOCKEY CANADIAN
NEWS
GEOGRAPHIC
MAGAZINE
DIGITAL
DIGITAL
SPORTSNET
MAGAZINE
DIGITAL
CHATELAINE
(ENGLISH)
DIGITAL
971
READER'S
DIGEST
DIGITAL
895
872
REPORT ON
BUSINESS
MAGAZINE
DIGITAL
MACLEAN'S
DIGITAL
IN EVERY ISSUE...
SPOTLIGHT
CANADA:
Monthly interview with a
Canadian actor or director
SNAPS:
Candid celebrity shots from
around the globe
IN BRIEF:
Short movie-world updates
and entertainment news
IN THEATRES:
The month’s full slate of
new releases, with detailed
synopses
Editorial Calendar
S
everal times a
year, a portion of
Cineplex Magazine
is given over to
a special, timely
section. Designed to pique
consumer interest and help
our advertisers reach their
consumers in relevant and
engaging ways, these editorial
sections deliver the goods.
FEBRUARY: Academy Awards
MARCH-APRIL:
Summer Movie Preview &
Spring Fashions
AUGUST: Back to School
SEPTEMBER: Toronto
International Film Festival
OCTOBER: Fall Fashions &
Holiday Movie Preview
NOVEMBER & DECEMBER:
CASTING CALL:
Our insider’s look at the
projects the stars have
brewing
ALL DRESSED UP:
Celebrities show off their
red-carpet looks
INTERVIEWS &
FEATURES:
Up close and personal with
the world’s biggest stars
CINEPLEX STORE:
The month’s best new
movies to download at
home
Holiday Gift Guides
37
CINEPLEX MAGAZINE DELIVERS
EXCLUSIVE REACH
3.7 MM
l Cineplex Magazine Duplicated With (000)
l Cineplex Magazine Exclusive (000)
CANADIAN
HOUSE & HOME TFP
586
4016
FOOD & DRINK
670
3932
MACLEAN'S
512
4090
CAA MAGAZINE
626
3976
CHATELAINE
779
3823
CANADIAN GEOGRAPHIC
1038
3564
PEOPLE
1278
3324
CANADIAN LIVING
1020
3582
READER'S DIGEST
1079
3523
Readers
Per Print
Issue
2.1 MM
People Read
Cineplex Magazine
Content Online
ONLY 28%
DUPLICATION
MONTH
IN THEATRES
SPACE DEADLINE MATERIAL DUE
CIRCULATION
750,258
JANUARY
December 30
November 30
December 2
NEWFOUNDLAND + LABRADOR
5,880
FEBRUARY
February 11
January 18
January 20
PRINCE EDWARD ISLAND
3,960
MARCH-APRIL
March 10
February 13
February 17
MAY
NOVA SCOTIA
26,640
April 27
April 1
April 5
JUNE
May 24
April 28
May 2
NEW BRUNSWICK
14,520
JULY
June 20
May 26
May 30
QUEBEC
37,400
AUGUST
July 21
June 24
June 28
ONTARIO
442,868
SEPTEMBER
August 22
July 27
July 29
MANITOBA
22,920
OCTOBER
September 23
August 29
August 31
SASKATCHEWAN
17,040
NOVEMBER
October 24
September 27
September 29
ALBERTA + NWT
80,225
DECEMBER
November 21
October 25
October 27
BRITISH COLUMBIA + YUKON
99,805
JANUARY 2017
December 29
November 29
December 1
SOURCE: CCAB Report March 2015
38
CIRCULATION:
200,000
59%
MALE
41%
FEMALE
GET ALL THE DETAILS ABOUT
LE MAGAZINE CINEPLEX AT
CINEPLEXMEDIA.COM
Le Magazine CIRCULATION
Cineplex
200,000
vailable in all Cineplex theatre
lobbies in Quebec as well as
in Le Journal de Montréal,
Le magazine Cineplex
reaches a lot of movie fans.
With the perfect combination of in-depth,
exclusive interviews with A-list stars,
movie schedules, red-carpet fashion
and fun, short movie-news nuggets,
Le magazine Cineplex captivates both
readers waiting for their movie to begin in
theatres and those at home where there’s
more time to read longer features.
21%
HAVE A HHI OVER $100K
- INDEX 113
27%
547,000
31%
COPIES/MONTH
ARE MOPES - INDEX 111
PRINT READERS/MONTH
2.7
READERS
/COPY
HAVE A BACHELOR'S
DEGREE OR HIGHER INDEX 108
SOURCE: Vividata 2015 Q2, Quebec, Based on Adults 18+
39
LE MAGAZINE CINEPLEX DELIVERS KEY DEMOS
PRINT AND DIGITAL COMBINED AVERAGE ISSUE READERSHIP COMPOSITION (%)
l Quebec Population l Le Magazine Cineplex
67%
56%
43%
29%
18%
15%
7%
33%
INDEX
213
INDEX
165
P12-17
INDEX
129
P12-24
INDEX
119
P12-34
P12-49
SOURCE: Vividata 2015 Q2, Quebec
MONTH
FEBRUARY
MARCH-APRIL
MAY
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
IN THEATRES
SPACE DEADLINE
MATERIAL DUE
January 26
March 7
April 22
May 20
June 21
July 18
August 22
September 20
October 25
November 21
January 8
February 17
April 4
May 2
June 3
June 29
August 3
September 8
October 14
November 9
January 11
February 19
April 6
May 4
June 6
July 1
August 5
September 11
October 17
November 11
40
ONLINE
& MOBILE
Canadians
Rely On
Cineplex.com
OUR VIEWERS ARE:
AFFLUENT HHI
$100K+ (INDEX 120)
WHITE COLLAR
(INDEX 124)
BACHELOR'S OR
HIGHER (INDEX 120)
R
edesigned in December of
2013, the site gives moviegoers
and entertainment lovers the
opportunity to view trailers,
Custom Content and movie
posters, visit the Cineplex Store and
research movie times and theatres.
We will help you customize an online
package that delivers your specific needs:
ff Page Dominations, Page Skins
ff Pre-Roll and Post-Roll
ff Geo-Targeting Capabilities
13 MM
MINUTES TIME SPENT
PER MONTH
AVERAGE MONTHLY UNIQUE VISITORS
1.8 MILLION
Outperforms many
leading television
and entertainment
sites such as ctv.ca,
sportsnet.ca, and
TMZ.com
Extremely efficient
in targeting people
12-24, 18-34, 18-49
and 25-54
SOURCE: ComScore Media Metrix July 2014 – June 2015, Demographic Info Based on PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com UVs Composition Vs. Population, HHI,
Occupation, and Education Based on A18+
41
CINEPLEX.COM – A LEADING SOURCE
FOR YOUR ONLINE REACH
CINEPLEX.COM VS. COMPETITIVE TELEVISION SITES
Average Monthly Unique Visitors (000)
1,839
GET THE LATEST
NUMBERS AT
CINEPLEXMEDIA.COM
1,061
799
673
483
CINEPLEX.COM
SPORTSNET.CA
CP24.COM
CTV.CA
352
GLOBALTV.COM
MTV.CA
189
HISTORY.COM
91
DISCOVERY.CA
SOURCE: comScore Media Metrix July 2014 – June 2015
CINEPLEX.COM
DEMOGRAPHIC PROFILE
l Population (Comp%) l Cineplex.com Average Monthly Unique Visitor (Comp%)
71%
43%
49%
27%
26%
19%
51%
INDEX
139
INDEX
160
P12-24
A18-34
INDEX
138
A18-49
SOURCE: PMB 2014 Fall Fusion, Total Canada, Index Based on Cineplex.com Unique Visitors Composition Vs Population
42
62%
INDEX
126
A25-54
21%
REACH
OF CANADA’S TOTAL
TOP
20
MOBILE APP
A
MOBILE POPULATION
IN AN AVERAGE
MONTH*
IN CANADA*
3.7
MM
AVERAGE
10%
MONTHLY UNIQUE
VISITORS*
ONLY
DUPLICATION
BETWEEN APP AND
BROWSER VISITORS*
ff Our visitors
are 110% more
likely to tap on
browser/app ads
(Index 210) !!!*
TOP
5
“MOST-MOBILE”
SOURCE: *ComScore Media Metrix Multi-Platform, Mobile Metrix June 2015, Based on Top 100 Properties;
Demographic Profile Based MobiLens March 2015; “Most-mobile” Based on % of Total Digital Visiting Via Mobile
Keeping Up
With Those
On The Go
B
y their very nature, our guests
are people on the go and
Cineplex Mobile allows your
messaging to keep up with
them. Our Top-20 app allows
our advertising partners to engage
moviegoers by the millions.
Cineplex Mobile subscribers continue
to grow, with triple-digit increases going
into 2016. Cineplex Mobile provides a great
opportunity to reach our guests before they
even get to our theatres.
18% REACH
of Canada’s total
digital population in an
average month
PROPERTY
AMONG TOP 100*
MAXIMIZE YOUR POTENTIAL REACH
THROUGH BOTH CINEPLEX DESKTOP
AND MOBILE SITES!
5.2 MM UNIQUE VISITORS
DESKTOP
1.9MM 3.7MM
MOBILE
ONLY 7% DUPLICATION
Extremely efficient in
targeting educated,
affluent and wellemployed audiences
TOP 15
entertainment
property in Canada
SOURCE: ComScore Media Metrix, Multi-Platform, June 2015 and Demographic Profile Based on PMB Fusion Fall 2014 Study for Cineplex.com
43
SPECIAL
EVENTS
WorldGaming
Comes To Cineplex!
nce per quarter,
gamers from
across the
country will start
an epic 12-week
battle to see who’s the best!
Each quarter a new title will
become the focus in this battle
to the top. With initial rounds
taking place online, regional
winners will then participate
at one of 24 regional playoffs
hosted at a Cineplex theatre,
where they’ll go head to head
with the best from their area.
The winners of the regional
events will then travel to one
specific theatre to compete for
national bragging rights and
prizes.
44
Your brands can come along
for the ride!
Supported with a strong
multimedia promotional
schedule, brand sell media
accompany all Partnership
packages to ensure your brand
is associated with the biggest
Canadian gaming events from
the very beginning until the
champion is announced.
Cineplex will also host Tier II
one-night events and establish a
weekly Gamers League.
CINEPLEX IS THE HOME OF
GREAT MOVIES, AND NOW,
IT’S ALSO THE HOME OF
GAMING IN CANADA!
CINEMA
EVENTS
Stars and Strollers
One-Off Specials
Digital Mondays
Digital FilmFest
The Met
Opera
S
ince its launch in
2006, Cineplex’s
annual Metropolitan
Opera LIVE in HD
series has been a
grand success. The program is
beloved by opera fans across
Canada who are given access
to groundbreaking productions
direct from the MET stage at
New York’s Lincoln Center to our
theatre screens live in HD.
Clients have the opportunity
to become a part of the
experience both on-screen and
as part of Cineplex Magazine's
coverage of the MET's long and
lavish season.
45
THEATRE
LISTINGS
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits
Digital
Faces
Static
Faces
NEWFOUNDLAND
8124
Cineplex Cinemas Millbrook
Corner Brook
2
2
1
8122
Cineplex Cinemas Mount Pearl
St. John’s
6
6
1
8126
Scotiabank St.John's & IMAX l
St. John’s
12
12
12
1 (2)
1
3
20
12
1
1
3
1 (2)
1
2
Total Newfoundland
20
0
2
NOVA SCOTIA HALIFAX
5145
Cineplex Cinemas Dartmouth Crossing l
Dartmouth
12
12
5118
Cineplex Cinemas Oxford
Halifax
1
1
5130
Scotiabank Halifax & IMAX l
Halifax
17
17
1
5
5143
Cineplex Cinemas Park Lane
Halifax
8
8
1
2
5119
Cineplex Cinemas Lower Sackville
Lower Sackville
7
7
1
1
4
10
Total Halifax
45
0
45
17
17
1 (2)
2
0
NOVA SCOTIA BALANCE
5141
Cineplex Cinemas Amherst
Amherst
3
3
5133
Cineplex Cinemas Antigonish
Antigonish
1
1
1
5104
Cineplex Cinemas Bridgewater
Bridgewater
7
7
1
1
5114
Cineplex Cinemas New Glasgow
New Glasgow
7
7
1
2
5132
Cineplex Cinemas New Minas
New Minas
7
7
1
1
5103
Cineplex Cinemas Sydney
Sydney
10
10
1
2
5140
Cineplex Cinemas Truro
Truro
7
7
1
1
5134
Cineplex Cinemas Yarmouth
Yarmouth
5
5
1
1
Total Nova Scotia Balance
47
0
47
0
0
6
8
1
Total Nova Scotia
92
0
92
17
2
10
18
1
l CINEPLEX ULTRA AVX THEATRES l IMAX THEATRES | DIGITAL BACKLITS ARE NOW AVAILABLE IN ATLANTIC, TORONTO EMA & GTA AND VANCOUVER
DRIVE-IN LOCATIONS NOT INCLUDED – OPEN SEASONALLY FROM APPROXIMATELY MAY TO OCTOBER
46
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits
Digital
Faces
Static
Faces
PEI CHARLOTTETOWN
6160
Cineplex Cinemas Summerside
Summerside
5
5
6161
Cineplex Cinemas Charlottetown
West Royalty
8
8
8
13
8
0
8
1 (2)
Total PEI
13
0
1
1
1
2
2
3
0
NEW BRUNSWICK SAINT JOHN / MONCTON
6110
Cineplex Cinemas Dieppe l
Dieppe
8
8
6109
Cineplex Cinemas Trinity Drive
Moncton
8
8
601
Vogue - Sackville
Sackville
1
6107
Cineplex Cinemas Saint John
Saint John
10
Total Saint John / Moncton
27
0
1
2
1
2
10
10
1 (2)
1
2
26
18
2
3
6
0
NEW BRUNSWICK BALANCE
600
Apollo - Bathurst
Bathurst
5
6111
Cineplex Cinemas Fredericton
Fredericton
10
10
1
1
6112
Cineplex Cinemas Miramichi
Miramichi
5
5
1
1
602
Atlantic - Woodstock
Woodstock
3
Total New Brunswick Balance
23
0
15
0
0
2
2
0
Total New Brunswick
50
0
41
18
2
5
8
0
Total Atlantic Region
175
0
166
55
5
18
32
3
16
1 (2)
1
1
2
12
1 (2)
1
4
QUEBEC MONTREAL - GREATER MONTREAL AREA (GMA)
9203
Cineplex Cinemas Boucherville 10
Boucherville
10
9185
Cineplex Cinemas Brossard & VIP l
Brossard
16
10
4
20
9267
Cineplex Cinemas Cavendish Mall
Cote St. Luc
8
8
9407
Cineplex Cinemas Kirkland l
Kirkland
12
12
1
2
5
47
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
9145
Cineplex Cinemas Place LaSalle
La Salle
12
12
9195
FP Carrefour Angrignon
La Salle
10
10
1
Backlits
Digital
Faces
2
2
9408
Cineplex Cinemas Laval l
Laval
18
18
18
1 (3)
9109
Cineplex Cinemas Montreal Forum & IMAX l l
Montreal
22
22
22
1 (2)
9172
Cineplex Cinemas Latin Quarter
Montreal
17
17
17
1
6
1
4
9401
StarCité Montreal l
Montreal
17
17
17
1 (3)
1
5
9406
Scotiabank Montreal & IMAX l
Montreal
13
13
13
1 (2)
1
8
9143
Cineplex Cinemas Bruno
St. Bruno
11
11
1
2
10
40
Total Montreal (GMA)
166
4
170
Static
Faces
115
6
2
MONTREAL - (BALANCE EXTENDED MARKET AREA - EMA)
Q5
Cinema Beloeil
Beloeil
10
104
Carnaval - Chateauguay
Chateauguay
6
9154
Cineplex Cinemas Delson
Delson
7
7
1
9153
Cineplex Cinemas Dorion
Dorion
8
8
1
9190
Galaxy Cinecapital
St. Jean
6
6
11
11
looped
Q1
St-Eustache
St-Eustache
Q2
Galeries St-Hyacinthe
St-Hyacinthe
8
Q3
Carrefour du Nord - St. Jerome
St-Jerome
9
Total Montreal - Balance Extended Market Area
65
2
9
looped
0
21/20
looped
0
0
2
0
1 (1)
1
4
1 (1)
1
4
2
2
8
16
1
4
12
1
2
2
QUEBEC CITY
9181
Cineplex Cinemas Beauport l
Beauport
16
16
9196
Cineplex Cinemas IMAX Galeries Capitale l
Quebec City
1
1
9177
Cineplex Cinemas Ste-Foy l
St. Foy
14
14
Total Quebec City
31
0
31
0
0
BALANCE QUEBEC
154
Complexe Alma - Alma
Alma
6
150
Cine-Centre - Baie Comeau
Baie Comeau
4
Q7
Cinema Gatineau 9
Gatineau
9
9268
StarCité Gatineau l
Hull
16
156
Cinema Magog
Magog
3
152
Princesse - Riviere Du Loup
Riviere-du-loup
4
9188
Galaxy Sherbrooke
Rock Forest
12
153
Paramount - Rouyn Noranda
Rouyn-Noranda
5
151
Cine-Centre - Sept Isles
Sept-Isles
3
Q4
Place Biermans - Shawinigan
Shawinigan
8
Q8
Fleur de Lys - Trois Rivieres
Trois Rivieres
9
155
Capitol - Val d'Or
Val d’Or
5
9186
Galaxy Victoriaville
Victoriaville
7
1
7
1
3
Total Balance Quebec
91
0
35
0
0
4
9
0
Total Quebec
353
4
357/20
looped
115
8
18
57
4
48
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
1
4
13
1 (3)
1
6
1 (3)
Backlits
Digital
Faces
Static
Faces
ONTARIO TORONTO (GTA)
7284
Cineplex Cinemas Aurora l
Aurora
10
10
7407
SilverCity Newmarket & Xscape l
East Gwillimbury
13
13
7213
Cineplex Cinemas Markham & VIP
Markham
10
13
10
7122
Cineplex Cinemas Courtney Park & IMAX l
Mississauga
16
16
16
7420
Cineplex Cinemas Mississauga & IMAX l
Mississauga
13
13
13
8
7410
Famous Players Pickering 8
Pickering
8
205
York Cinemas
Richmond Hill
6
3
7405
SilverCity Richmond Hill l
Richmond Hill
14
ML17
Elgin Mills Cinemas - Richmond Hill
Richmond Hill
10
7240
Cineplex Cinemas Morningside
Scarborough
11
11
12
7404
Cineplex Cinemas Scarborough l
Scarborough
12
ML12
Rainbow Cinemas Promenade Mall
Thornhill
6
201
Woodside Carlton Cinemas
Toronto
3
204
Humber
Toronto
4
7293
The Beach Cinemas
Toronto
6
7115
SilverCity Fairview
Toronto
9
7130
Cineplex Cinemas Yonge Dundas & VIP & IMAX l l
Toronto
17
7139
Cineplex Cinemas Don Mills & VIP
Toronto
7199
Cineplex Cinemas Varsity & VIP
Toronto
8
7253
Cineplex Cinemas Eglinton Town Centre l
Toronto
16
7260
Cineplex Cinemas Queensway & VIP l
Toronto
15
14
1 (1)
14
12
1 (3)
1
2
1
2
1
4
1
3
1
7
1
3
1
6
6
4
9
9
1 (2)
1
4
5
23
18
1 (2)
1
5
5
5
1
4
16
16
1 (1)
1
4
20
15
1 (3)
1
6
4
5
8
7298
Cineplex Cinemas Empress Walk & IMAX l
Toronto
10
10
10
1
2
7400
SilverCity Yonge Eglinton l
Toronto
9
9
9
1 (3)
1
4
13
1 (3)
1
7402
Scotiabank Toronto & IMAX l l
Toronto
13
13
7403
Famous Players Canada Square
Toronto
8
8
7406
Cineplex Cinemas Yorkdale l
Toronto
10
10
10
1 (3)
1
5
19
19
1 (2)
1
8
266
197
12
19
90
1
2
ML11
Rainbow Cinema Woodbine Centre
Toronto
7
ML13
Rainbow Cinemas Market Square
Toronto
7
ML14
Carlton Cinemas
Toronto
8
7408
Cineplex Cinemas Vaughan & IMAX l l
Vaughan
19
Total Toronto Greater Area (GTA)
298
22
3
8
3
7
TORONTO (BALANCE EMA)
7248
Cineplex Cinemas Ajax
Ajax
10
10
7415
SilverCity Ancaster & IMAX l
Ancaster
10
10
7249
Galaxy Barrie
Barrie
12
12
7304
Bayfield Cinemas
Barrie
7
7
10
1
4
1
2
7409
Galaxy Belleville
Belleville
8
8
1
2
7250
Cineplex Cinemas Orion Gate
Brampton
10
10
1
2
7411
SilverCity Brampton l
Brampton
16
16
1
5
4
1 (2)
7413
SilverCity Burlington
Burlington
12
12
1
L506
Landmark Cinemas 7, Bolton
Caledon
7
7
1
7269
Galaxy Cambridge
Cambridge
9
9
1
7241
Cineplex Cinemas Clarington Place
Clarington
11
11
1
ML18
Rainbow Cinemas Cobourg
Cobourg
4
1
7272
Galaxy Guelph
Guelph
10
10
L507
Landmark Cinemas 6, Jackson Square
Hamilton
6
6
2
2
3
5
49
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
203
Imagine Cinemas Frederick
Kitchener
2
L501
Landmark Cinemas 12 & IMAX l
Kitchener
12
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
12
Backlits
Digital
Faces
1
8
258
Century
Lindsay
3
7285
Cineplex Cinemas Milton
Milton
8
8
1
2
7256
Cineplex Cinemas Niagara Square l
Niagara Falls
10
10
1
3
209
Film.ca
Oakville
5
7123
Cineplex Cinemas Winston Churchill l
Oakville
24
7273
Cineplex Cinemas Oakville & VIP l
Oakville
9
24
3
24
12
1
4
1
3
7270
Galaxy Orangeville
Orangeville
7
7
1
2
7274
Galaxy Orillia
Orillia
6
6
1
2
7289
Cineplex Cinemas Oshawa
Oshawa
10
10
1
4
7263
Galaxy Peterborough Square
Peterborough
11
11
1
3
7117
Galaxy Pergola l
South Guelph
8
8
1
3
L503
Landmark Cinemas 10, Pen Centre
St. Catharines
10
10
1
7290
SilverCity Hamilton Mountain l
Stoney Creek
10
10
1
4
7268
Galaxy Waterloo
Waterloo
10
10
1
2
L500
Landmark Cinemas 10, Waterloo
Waterloo
10
10
7206
Cineplex Cinemas Seaway
Welland
7
7
L510
Landmark Cinemas 24 & IMAX, Whitby l
Whitby
24
24
10
Static
Faces
11
1
4
4
Total Toronto (Balance EMA)
318
3
307
44
1
25
55
37
Total Toronto Extended Market Area (EMA)
616
25
573
241
13
44
145
44
1
2
1 (2)
1
6
OTTAWA
7286
Cineplex Cinemas Barrhaven
Barrhaven
7
7
7
7428
SilverCity Gloucester & IMAX l
Gloucester
16
16
16
L509
Landmark Cinemas 24 & IMAX, Kanata l
Kanata
24
24
L502
Landmark Cinemas 10, Orleans
Orleans
10
10
7247
Cineplex Cinemas South Keys
Ottawa
12
12
7311
Cineplex Cinemas Lansdowne & VIP
Ottawa
6
7424
Cineplex Cinemas Ottawa l
Ottawa
12
Ml09
Rainbow Cinemas
Ottawa
5
OI2
Algonquin Cinemas
Pembroke
4
Total Ottawa
96
4
6
1
12
3
1 (1)
1
6
12
1 (2)
1
4
47
3
6
21
10
12
4
1
2
4
93
10
ONTARIO BALANCE
7291
Galaxy Brantford
Brantford
8
8
1
3
7283
Galaxy Brockville
Brockville
6
6
1
2
7297
Galaxy Chatham
Chatham
7
7
1
2
7288
Galaxy Collingwood
Collingwood
7
7
1
2
7262
Galaxy Cornwall
Cornwall
7
7
1
2
3
7259
Cineplex Cinemas Gardiner's Road l
Kingston
10
10
1
L504
Landmark Cinemas 10 & IMAX, Kingston l
Kingston
10
10
1
254
Imagine Cinemas
Leamington
3
260
Western Film Cinema
London
1
262
Hyland
London
1
50
6
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
3
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits
Digital
Faces
7112
Cineplex Cinemas Westmount London & VIP l
London
8
11
8
1
3
7422
Silver City London & IMAX l
London
12
12
12
1
5
L508
Landmark Cinemas 8, London
London
8
8
ML15
Rainbow Cinemas 7
London
7
7271
Galaxy Midland
Midland
7
4
7
1
2
259
Boulevard
Napanee
2
7265
Galaxy North Bay Mall
North Bay
7
7
1
2
7264
Galaxy Owen Sound
Owen Sound
7
7
1
2
7138
Galaxy Cinemas Sarnia l
Sarnia
8
8
1
2
7266
Galaxy Sault Ste Marie
Sault Ste Marie
7
7
1
2
251
Strand Cinemas
Simcoe
2
7267
Galaxy St. Thomas
St. Thomas
6
6
1
2
7429
SilverCity Sudbury l
Sudbury
12
12
1
4
12
1
4
7430
SilverCity Thunder Bay l
Thunder Bay
12
252
Broadway
Tilsonburg
3
253
Imagine Cinemas
Timmins
6
256
Centre
Trenton
3
255
Lakeshore Cinemas
Windsor
10
Static
Faces
7257
Cineplex Cinemas Devonshire Mall
Windsor
12
12
1
3
7431
SilverCity Windsor & IMAX l
Windsor
12
12
1
3
257
Gallery
Woodstock
7
Total Balance Ontario
218
3
176
20
0
19
48
10
Total Ontario
930
32
842
308
16
69
215
65
MANITOBA
L400
Landmark Cinemas 9
Brandon
9
300
CountryFest
Dauphin
4
L402
Landmark Cinemas 5
Winkler
5
2111
McGillivray Cinema & VIP
Winnipeg
8
9
1
5
3
1
11
1
2
6
2112
Northgate
Winnipeg
8
8
2401
SilverCity Polo Park & IMAX l
Winnipeg
14
14
14
1 (2)
1
10
1 (3)
1
2402
SilverCity St. Vital l
Winnipeg
10
10
2403
Famous Players Kildonan Place 6
Winnipeg
6
6
L045
Towne
Winnipeg
8
8
L401
Landmark Cinemas 8
Winnipeg
8
8
L042
Garry
Winnipeg
1
1
Total Manitoba
81
1
3
80
2
2
2
4
24
2
4
12
8
SASKATCHEWAN
4113
Galaxy Moose Jaw
Moose Jaw
6
6
1
2
4112
Galaxy Prince Albert
Prince Albert
6
6
1
2
4108
Cineplex Cinemas Southland Mall
Regina
10
10
1
10
4114
Galaxy Regina l
Regina
10
ML07
Golden Mile Cinema
Regina
8
4109
Cineplex Cinemas Centre
Saskatoon
7
4403
Scotibank Saskatoon & VIP
Saskatoon
12
ML06
Roxy Theatre
Saskatoon
2
10
1
1
4
1
6
7
3
15
12
1 (3)
51
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
ML08
Rainbow Cinema
Saskatoon
8
350
Twin
Swift Current
2
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Digital
Faces
Static
Faces
22
1
5
14
1
1
2
1
3
L041
Soo
Weyburn
1
1
L040
Tower
Yorkton
1
1
Total Saskatchewan
73
3
56
Backlits
ALBERTA CALGARY
BC1
Lux Cinema Centre
Banff
4
3134
Cineplex Cinemas Eau Claire Market
Calgary
6
6
3138
Cineplex Cinemas Crowfoot Crossing
Calgary
12
12
12
1 (1)
1 (2)
3142
Cineplex Cinemas Sunridge Spectrum l
Calgary
14
14
14
3150
SilverCity CrossIron Mills & Escape l
Calgary
7
7
7
3401
Scotiabank Chinook & IMAX ll
Calgary
17
17
16
2 (3/2)
1
4
1
2
1
8
4
3409
Cineplex Cinemas Westhills
Calgary
10
10
1
L200
Landmark Cinemas 10, Shawnessy
Calgary
10
10
1
6
L204
Landmark Cinemas 16 & IMAX, Country Hills l
Calgary
16
16
1
9
L022
Roxy
Calgary (Airdrie)
2
2
Total Calgary
98
0
94
49
4
8
23
1
4
2 (2/2)
1
4
15
EDMONTON
L054
Cardium
Drayton Valley
3
3
3143
Cineplex Cinemas North Edmonton l
Edmonton
14
14
14
3144
Cineplex Cinemas South Edmonton l
Edmonton
16
16
16
3147
Movies 12
Edmonton
12
12
3149
Cineplex Cinemas Windermere & VIP l
Edmonton
8
3151
Cineplex Cinemas Manning Towne Centre l
Edmonton
10
3
10
11
3403
Scotiabank Edmonton & IMAX ll
Edmonton
13
13
L201
Landmark Cinemas 9, City Centre
Edmonton
9
9
ML05
Princess Theatre
Edmonton
2
ML16
Fort Cinema
Fort Saskatchewan
3
H15
Leduc Cinema
Leduc
4
4
looped
3146
Galaxy Sherwood Park
Sherwood Park
10
10
L202
Landmark Cinemas 7
Spruce Grove
7
7
H17
Wetaskiwin Cinemas
Wetaskiwin
4
4
looped
Total Edmonton
115
3
105/8
looped
1
8
13
1 (3)
1 (2)
1
3
1
1
1
5
1
10
61
3
4
1
2
8
19
1
2
BALANCE ALBERTA
L020
Oasis
Brooks
1
ML02
Duggan Cinemas
Camrose
5
LO14
Nova
Edson
1
LO55
Landmark 6
Fort McMurray
6
6
3141
Cineplex Cinemas Grande Prairie
Grande Prairie
10
10
H11
Park Theatre
High Prairie
2
2
looped
H20
Wales Theatre
High River
1
H12
Lacombe City
Lacombe
3
1
1
3
looped
52
4
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Digital
Faces
Backlits
454
Movie Mill
Lethbridge
7
3103
Galaxy Lethbridge
Lethbridge
10
10
1
3
10
1
3
1
3
3140
Galaxy Medicine Hat
Medicine Hat
10
ML01
River City Cinema
Peace River
4
H21
Fox Theatre
Pincher Creek
2
455
Carnival
Red Deer
8
3132
Galaxy Red Deer
Red Deer
11
11
H22
Rocky Mountain Cinemas
Rocky Mountain House
2
2
looped
ML03
Elite Theatre
St. Paul
3
L064
Sylvan Lake
Sylvan Lake
3
ML04
Vista Theatre
Whitecourt
1
Static
Faces
3
Total Balance Alberta
90
0
52/7
looped
0
0
4
11
0
Total Alberta
303
3
251/15
looped
110
6
20
53
19
3
10
1 (1)
BRITISH COLUMBIA VANCOUVER (EMA)
1148
Cineplex Cinemas Abbotsford & VIP l
Abbotsford
8
1408
SilverCity Metropolis l
Burnaby
10
500
Cottonwood 4
Vancouver
4
11
10
1144
Galaxy Chilliwack l
Chilliwack
8
1412
SilverCity Coquitlam & VIP l
Coquitlam
15
504
Hollywood 3
Vancouver
3
H9
Gem Theatre
Grand Forks
1
1
looped
1146
Cineplex Cinemas Westshore l
Langford
7
7
1
8
5
20
1405
Cineplex Cinemas Langley & IMAX ll
Langley
19
19
1407
SilverCity Mission
Mission
12
12
1103
Cineplex Cinemas Park & Tilford
North Vancouver
6
6
1141
Galaxy Nanaimo
Nanaimo
8
8
L030
Avalon
Nanaimo
8
8
L062
New Westminster
New Westminster
10
10
L102
Landmark Cinemas 6, Esplanade
North Vancouver
6
6
505
Hollywood 3
Pitt Meadows
3
15
19
1 (2)
Pitt Meadows
10
10
Richmond
19
19
19
1 (1)
H10
Star Cinemas
Sidney
2
12
1 (1)
Surrey
12
12
Surrey
12
12
1147
Cineplex Cinemas International Village
Vancouver
12
12
1149
Fifth Avenue Cinemas
Vancouver
5
5
1150
The Park Theatre
Vancouver
1
1
1422
Scotiabank Vancouver l
Vancouver
9
9
1129
Cineplex Cinemas Odeon Victoria
Victoria
7
7
1417
SilverCity Victoria & IMAX l
Victoria
10
10
L101
Landmark Cinemas 4, University
Victoria
4
4
501
Hollywood Caprice
White Rock
4
502
Hollywood Rialto
White Rock
2
Total Vancouver (EMA)
237
8
226/1
looped
1
2
1
6
1
2
2
4
Cineplex Cinemas Pitt Meadows l
Cineplex Cinemas Strawberry Hill l
2
5
1
SilverCity Riverport & IMAX ll
Landmark Cinemas 12, Guilford
1
1
1
1142
1136
2
6
2
1409
L100
1
1
2
1
6
1
4
1
12
9
1
1 (3)
1 (1)
11
3
1
6
1
2
1
5
4
96
6
17
55
21
53
Show-Time
ID#
LOCATION
MARKET
Digital
Screens
VIP
Screens
PreShow
TimePlay
Interactive Wall
Digital Signage
Cinema Lobby
Screens
Screens
Unit (Screens)
Location
Backlits
Digital
Faces
Static
Faces
BALANCE BC / YUKON
H2
Beacon Theatre
Burns Lake
1
1
looped
1
looped
L039
Showcase
Campbell River
5
5
L028
Rialto
Courtenay
4
4
L052
Columbia
Cranbrook
5
5
L021
Centre Cinema
Dawson Creek
1
1
503
Caprice Twin
Duncan
2
H18
Vogue Theatre
Fernie
2
L053
Aurora
Fort St. John
5
5
H1
South Cariboo Theatre
100 Mile House
1
2
looped
H3
Golden Theatre
Golden
1
H19
Pleasant Valley Theatre
Houston
1
1
looped
1
looped
1137
Cineplex Cinemas Aberdeen Mall
Kamloops
8
8
L033
Paramount
Kamloops
2
2
1410
Famous Players Orchard Plaza 5
Kelowna
5
L035
Paramount
Kelowna
3
3
L036
Grand 10
Kelowna
10
10
L063
West Kelowna Xtreme
Kelowna
8
8
L037
Encore Theatre
Kelowna (West Bank)
5
5
L060
Penticton
Penticton
7
7
L006
Paramount
Port Alberni
1
1
6
1415
Famous Players Prince George 6
Prince George
6
1414
Famous Players Prince Rupert 3
Prince Rupert
3
RD1
Carib Theatre
Quesnal
2
1
RD4
Roxy Theatre
Revelstoke
1
H5
Salmar Theatres
Salmon Arm
5
H6
Tillicum Theatres
Terrace
2
H7
Royal Theatre
Trail
1
1413
Galaxy Cinemas Vernon
Vernon
7
7
H14
Towne Cinemas
Vernon
1
L026
Yukon
Whitehorse
2
2
L027
Quanlin
Whitehorse
2
2
RD2
Paradise Theatre
Williams Lake
4
Capitol
Yellowknife
3
4
4
1
1
1
2
5
looped
1
looped
1
looped
1
looped
550
1
2
1
4
Balance BC
116
0
81/14
looped
0
0
6
2
14
Total BC
353
8
307/15
looped
96
6
23
57
35
Total National
2268
53
1959/50
looped
730
44
157
440
135
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