The COSMOPOLITAN story

The COSMOPOLITAN story
Since it hit the magazine shelves in 2005, COSMOPOLITAN has emerged as one
of the most talked about women’s magazine catering to the needs of the modern
independent young Malay woman. The Cosmo reader is one who aspires for the
best in all areas and she is constantly searching to do so within her means
without sacrificing her passion for the finer things in life. Despite her desires to
have a fully versatile and savvy lifestyle, she holds strong to her traditional roots
and culture.
Over the years, COSMOPOLITAN has not only been part of these young women’s
life but the magazine also represents the voice which encapsulates the complete
new-age Malay woman. She can be the young explorer that seeks new adventures
broadening her horizons daily or she could also be the traditionalist perfectionist
who embraces her culture with heart and constantly strives in moving forward
with trend.
COSMOPOLITAN stands out amongst the rest of Malay magazines in the market,
being such a notable International brand and yet able to stay in touch with its
readers and meet their expectations. COSMOPOLITAN has 63 international
editions, is printed in 32 languages and is distributed in more than 100 countries.
As COSMOPOLITAN head towards an awe-inspiring future, bringing our readers
on a journey of self-improvement, it maintains its formula of sharing stunning
fashion and beauty, celebrity updates, practical lifestyle advice and informative
features.
COSMOPOLITAN is unique in its character, especially in providing a service in
which our readers can constantly enjoy being fun, fearless and fabulous!
FASHION
‘From runway trends to
wearables, it’s a complete
guide to what’s hot and
must have for every
fashion savvy reader’
BEAUTY
‘Enhance your life and be
confident with the latest
make-up, skin care, hair &
bodycare news, views, tips
and tricks’
LIFESTYLE
‘Live life to the fullest in
every area from career to
health, from cash to
dating, dining plus
travelling and the inside
scoop on entertainment
world’
CELEBRITY
‘Local and International
celebrities who inspire,
motivate and share their
stories with our readers’
COSMOPOLITAN facts
COSMOPOLITAN provides a quality audience
26 average age
57% PMEB
87% Malay
72% single
51% live in landed property
58% own a car
68% of readers own a current/fixed deposit
93% of readers are family driven
92% say career gives them a sense of achievement
94% believe every woman should have their own savings, even if
they are married
60% of readers take health supplements to stay healthy
Average monthly income RM 4,626, that is 100% higher than the
national average*
Print run 42,000
* COSMOPOLITAN readership survey, Synovate 2007
COSMOPOLITAN spends
COSMOPOLITAN readers are active and responsive purchasers,
especially on fashion and beauty products.
88% of readers agree COSMOPOLITAN gives them good fashion tips
87% of readers agree that products featured in COSMOPOLITAN have
given them new ideas for shopping
77% of readers agree that they get their fashion and lifestyle inspiration
from COSMOPOLITAN
69% of readers do not use an anti-ageing product
65% of readers believe in spending money to improve their looks
61% of readers are always ready to try new brands and products
55% of readers go for quality and style, regardless of price
The beauty pages are ranked number one by the majority of readers
Spending habits in the past 2 months
RM 342 on skincare
RM 231 on make-up
RM 221 on haircare
RM 223 on bodycare
RM 260 on fragrance
RM 329 on fashion items
RM 746 on jewelries
RM 250 spent on groceries in a week
* COSMOPOLITAN readership survey, Synovate 2007
COSMOPOLITAN works
COSMOPOLITAN provides a proven advertising environment
83% of readers agree ads in COSMPOLITAN are useful in giving
them ideas about what to buy
69% of readers have purchased a product they have not tried before
as a result of seeing an ad in COSMOPOLITAN
78% of readers believe the ads in COSMOPOLITAN encourage
them to try new and familiar brands
Upon seeing an ad in COSMOPOLITAN,
56% of readers visited a retailer
55% of readers bought the product
51% of readers referred information to friends
40% of readers visited a website shown on the ad
39% of readers referred information to a colleague
* COSMOPOLITAN readership survey, Synovate 2007
COSMOPOLITAN
responsive readers
COSMOPOLITAN reader actively participates in quality promotions
which yield high number of responses in different categories.
FRAGRANCE
647 entries
SKINCARE
286 entries
FASHION
485 entries
COSMETICS
398 entries
HAIRCARE
329 entries
BODYCARE
340 entries
COSMOPOLITAN interactive readers
COSMOPOLITAN offers advertisers on-ground exposures and
marketing opportunities to touch and interact with readers.
COSMO ON THE ROAD
Sampling exercise to
reach out new and
potential Cosmo
readers- an excellent
opportunities for
advertisers to tap into
our readers.
COSMOPOLITAN FUN FEARLESS FABULOUS AWARDS
Cosmo’s international signature awards to
acknowledge Malaysia’s most Fun
Fearless and Fabulous people.
KUNCI COSMO KE KERJAYA KONFIDEN
80 participants learnt the keys to looking great and being confident in
career lives.
SPECIAL FEATURES
JULY 2012
CAREER AND THE CITY
AUGUST 2012
1 MALAYSIA ISSUE
SEPTEMBER 2012
RUNWAY TO RAYA
OCTOBER 2012
THE BIG CHILL ISSUE
NOVEMBER 2012
COSMO WORLD ISSUE
TIME TO TRAVEL – BUDGET TRAVEL SPECIALS
DECEMBER 2012
COSMO LOVES SHOPPING
MARKETING OPPORTUNITIES
JULY 2012
Kunci COSMOPOLITAN to Career Confidence Workshop
SEPTEMBER 2012
COSMOPOLITAN Raya Open House
OCTOBER 2012
Launch of COSMO Cover Girl Search In Magazine
DECEMBER 2012
Fun Fearless Fabulous Awards 2012
* All features are subject to change
COSMOPOLITAN MALAYSIA RATECARD
RATES 2013
Type of Page (Four Colour)
Casual
Full
Page

Joint Booking Rate
5,500

4,950
Double Page Spread

Joint Booking Rate
11,000
 10,450
9,900
9,406
9,900

 9,350 
2/3 Page

Joint Booking Rate
4,532
4,074



3,667
 3,463 



3X


1/2 Page

Joint
Booking Rate
4,125
3,708
1/3 Page
Joint
Booking Rate

3,707
3,302

5,225
4,703
4,305
 3,870

3,919
 3,523
3,522
3,137
6X
12X
 4,950



4,455
8,910
4,079
3,713

3,337
18X
4,675 
4,208

8,416
3,852


3,506
 3,152 
3,336
2,972
3,151
2,807
24X
36X
4,532

4,084
4,400

3,960
4,125

9,064

8,168
8,800

7,920
8,250

3,734

3,361
3,626

3,259

3,056






3,399

3,059
3,300

2,966
3,055
2,724
2,966
2,642
3,713

7,426

3,399

3,094

2,781
2,780
2,477
 
Outside
Back Cover

Joint
Booking
Rate
 


 9,933 





 8,940 




Inside
Front Cover
Joint Booking Rate


 8,613 




7,752






Inside Back Cover
Joint Booking Rate


6,248
5,623

*
Specified positions will be charged 20% loading.
All advertisement rates are quoted in Ringgit Malaysia (RM). Rates are subjected to
prevailing Government Tax. Cosmopolitan Joint Booking Rates - the total number of insertions in both magazines must tally accordingly
to qualify for this package.
 
 
 







 
 

 
 

DEADLINES 2013
ISSUE
BOOKING/
CANCELLATION
MATERIAL
DEADLINE
January
14 November 2012
21 November 2012
February
14 December 2012
21 December 2012
March
14 January 2013
21 January 2013
April
14 February 2013
21 February 2013
May
14 March 2013
21 March 2013
June
15 April 2013
232 April 2013
July
14 May 2013
21 May 2013
August
14 June 2013
21 June 2013
September
15 July 2013
22 July 2013
October
15 August 2013
22 August 2013
November
13 September 2013
20 September 2013
December
14 October 2013
21 October 2013
All special creatives inserts must arrive at the printer by the 10th of each month prior to issue date.
All material for booklets/creative's printed by Blu Inc Media Sdn Bhd must reach printers by the 3rd of each
month prior to issue date
Important note:
Material must be submitted by Electronic Transmission via Asia On Time together with DIGITAL PROOF using
Fogra 39L for printing reference.
Should above deadlines not be adhered to, kindly refer to General Conditions of the rate card.
Please refer to Satvinder Kaur (Vin) / Rechel / Tabitha for material coordination.
MECHANICAL
SPECIFICATIONS


































 




DIGITAL ADS
   

 

    

    
 
 
 

  







   
  
  

 


   

   





   


GENERAL CONDITIONS












 

 

 



 


