2014 US HiSpanic Media Kit 2014 US HiSpanic
Transcription
2014 US HiSpanic Media Kit 2014 US HiSpanic
2014 U.S. Hispanic Media Kit 2014 U.S. Hispanic Media Kit Editorial / About Us The Cosmo en Español reader es la chica Atrevida, Apasionada y Atractiva Year Established: 1973 Frequency: 10x/Year (Monthly) L aunched in 1973 and published as part of a joint venture with The Hearst Corporation, Cosmopolitan en Español has become well known for its empowering advice, sassy articles, and its fun and fearless way of approaching womanhood for all Hispanic females across the US. Cosmopolitan en Español presents a friendly voice when addressing the issues that young Hispanic women are concerned with. It entices and guides the young Hispanic woman in her personal and professional life, stimulating courage to help her encounter challenges while maintaining her self esteem and self confidence. Cosmopolitan en Español is the magazine that celebrates all that is fun, glamour, men, and a passion for life that inspires young women to be the best they can be in all realms of their life. Every issue, Cosmopolitan en Español covers topics of interest for Hispanic women from fashion, beauty, and health, to sex, relationships, and healthy living. Cosmopolitan is published in 26 languages and is sold in more than 100 countries, making it one of the most dynamic and global brands in the world. With more than 40 years in the Hispanic market, it is no wonder that Cosmopolitan en Español has become the #1 Spanishlanguage young Hispanic women’s fashion and beauty magazine in the United States.* Editorial Breakdown Beauty 24% Fashion 24% Relationships 15% Entertainment 13% Empowerment 12% Fitness/Health/Nutrition 8% Home Décor 2% Travel and Lifestyle 2% Most Read Sections by COSMOPOLITAN EN ESPAÑol readers Source: Publisher’s estimate 2013 Relationships 91% Beauty 76% Fashion 71% What you are dying to know 66% Health 57% Real life 52% Celebrities in the news 41% Career and personal finance 34% Decoration and cooking 34% Travel Source: Simmons NCS/NHCS Spring 2013 Source: GfK MRI Starch en Español, September 2013 29% About Televisa Publishing + Digital C reader / research osmopolitan en Español is published by Televisa Publishing + Digital, which is part of Grupo Televisa, the largest media company in the Spanishspeaking world based in its market share and a major participant in the international entertainment business. With presence in 20 countries and over 100,000 points of sale,Televisa Publishing + Digital publish over 189 titles with an annual circulation of over 174 million. With 10 channels and over 100 websites,Televisa Interactive connects with its users because of the editorial content of each site, averaging over 4 minutes per page view in Latin America. The Televisa Publishing + Digital’s titles are #1 in market and audience share in most of its markets and provides multi-platform opportunities for optimum delivery and impact. Televisa Publishing + Digital’s popular brands extend to online properties, events, and branded products that reach a greater audience and exceed advertiser’s needs. Cross Platform Capabilities Cosmopolitan As part of Televisa Publishing + Digital, we provide a number of multi- platform opportunities that bring advertiser’s brands and products to life. From fashion shows and themed events, to conferences and multi-media programs, we take brands to the next level! Aside from the signature events listed, Cosmopolitan en Español puts together custom events tailored to meet your brand’s needs. PRINT AND CUSTOM PUBLISHING PROMOTIONS ONLINE & MOBILE TALENT USE & MANAGEMENT Televisa Magazines Print Advertising Advertorials In-Book Promotions / Sweepstakes Print Online Tie-Ins Custom Publishing Content Development Database Creation Special Issues Multi-Media Programs Signature Events Shopper Marketing Customized Programs Grassroots Strategies Integrated Opportunities Esmas.com / Televisa Portal Vertical Sites Content Integration Promotions & Advertising Polls & Surveys Retail to content / In-store DVD’s, Novelas, etc. Televisa Talent / Celebrity Endorsement Site Sponsorship iPad Apps Mobile Apps Creative Rights In-store appearances en Español Reader / Research Demographic Profile Gender The #1 magazine for the fun and fearless Hispanic female. Average Age 2,545 TVyNovelas 2,009 Cosmopolitan en Español 1,509 TVyNotas 1,139 National Geographic en Español Country / Region of Birth (in 000/Avg issue audience) Spring 2013 1,037 Ser Padres 55% 45% Married Not Married Cosmopolitan ee + 10% Growth 1,099 Latina Marital Status Mexico 35% United States 25% South America 13% Central America 9% Cuba 3% Dominican Republic 3% Puerto Rico 6% Other 6% 2,034 Vanidades 27% 30% 18% 11% 14% 36 32 18 - 24 25 - 34 35 - 44 45 - 54 55+ Avg Age Median Age (Numbers in 000/Avg issue audience) People en Español 96% 4% Female Male Readership Ranking: U.S. Hispanic Magazine Market Language Spoken in Home 898 AARP Viva Spring 2012 778 1,509 1,368 Source: Simmons NCS/NHCS Spring 2013 & 2012 Furia Musical Poder Hispanic Siempre Mujer Harper’s Bazaar en Español Source: Simmons NCS/NHCS Spring 2013 584 579 555 410 When comparing readership from Spring 2012 to Spring 2013, Cosmopolitan En Español grew 10%. Spanish Dominant Bilingual English Dominant Employment Status 62% 38% 12% As per Census, cosmo EE readers reside in Children in Household West 35% South 30% Northeast 19% Midwest 16% 83% Home Ownership Rent Own Live with Parents / Family % of Readers with Children in Household 65% Age of Children in Household Under 2 9% 3-5 26% 6-11 27% 12-17 30% Highest Level of Education Completed Attended / Graduated College+ Employed 63% Homemaker 19% Other 7% 53% 45% 2% Household Size Household Income $25,000 – $49,999 $50,000 – $74,999 $75,000+ Average HHI Median HHI 31% 25% 30% $61,260 $58,680 Source: Simmons NCS/NHCS Spring 2013 Avg People in Household 4 Avg Children in Household 2 COSMOPOLITAN EN ESPAñol IS THE MOST READ YOUNG WOMEN’S BEAUTY AND FASHION MAGAZINE IN THE HISPANIC MARKET! Hispanic Women 18-34 (in 000/Avg issue audience) PEOPLE EN ESPAÑOL COSMOPOLITAN EN ESPAÑOL 915 648 TVyNovelas481 Vanidades474 Latina464 Ser Padres 344 TV Notas 338 Source: Simmons NCS/NHCS Spring 2013 Psychographic Information Leading the way when it comes to trying and buying new things Agree with the following statements COSMOPOLITAN EE index I am first among my friends to try new styles 237 I’ll try any new diet 206 I’m usually first to try new health food 192 I’m usually first to try new food products 112 I am first among my friends to shop at a new store 162 I like to try new things no one else has 122 She is adventurous and outspoken Agree with the following statements COSMOPOLITAN EE index I like to stand out in a crowd 198 I enjoy taking risks 118 People say my enthusiasm is contagious 164 Agree with the following statements: COSMOPOLITAN EE index I like to experiment with new styles 218 I like to keep up with the latest fashions 175 I like to make a unique fashion statement 181 I keep up with changes in styles/fashions 175 She is socially connected, and as a result she is an influencer amongst her friends Agree with the following statements: COSMOPOLITAN EE index People often copy what I do or wear 202 I am good at convincing others to try new things 127 Meeting new people comes easy to me 119 I am often chosen to be the spokesperson 115 She is driven and a hard worker! Agree with the following statements: COSMOPOLITAN EE index I am willing to give up time with my family to advance 249 I would like to set up my own business 201 I want to get to the very top of my career 176 Source: Spring 2013 NHCS Adult Study 12-month Agree with the following: Cosmo EE is my main source for beauty information 83% Cosmo EE is my main source for fashion information 85% Cosmo EE is my favorite magazine 86% Marketing / Promotional Opportunities Marketing / Promotional Opportunities And when it comes to fashion, she dresses to impress with the latest styles The Cosmopolitan en Español reader at a glance! Signature events Location: Miami Timing: July 2014 Heating up the summer in Miami in its eighth consecutive year, Cosmo Summer Splash kicks off Swim Week 2014 with a multi-designer fashion show showcasing the season’s hottest swimwear fashions apparel and accessories in a trendy, upscale venue on Miami Beach. With a live performance and exciting DJ entertainment, crowds of up to 700+ people are present to watch this exciting event take place. Among the crowds are celebrities, socialites, movers & shakers, and an array of media coverage. There is no better way of associating your brand to the sexy Miami lifestyle, than with one of the sexiest fashion shows of the year. Sponsors receive high impact exposure through logo on the step & repeat, brand presence in all press materials, sampling in gift bags, on-site branding and more. Cosmo Beach Bash Location: Miami Beach • Timing: June 2014 In its third year, Cosmopolitan en Español brings back its Cosmo Beach Bash to Miami Beach. A unique event that embodies all that the magazine is about and stands for. Beginning as the sun sets over Miami, the party begins with sexy cocktails, hor d’oeuvres, good music and best of all, in good company! Join in on the fun and don’t miss out on the year’s hottest beach party. College Leadership Tour Noche de Estrellas/Cosmo on the Edge Location: TBD • Timing: 2014 Location: Las Vegas • Timing: November 2014 Cosmopolitan en Español visits the different college campuses around the nation, bringing all the elements students need to learn about empowerment and leadership. Fun filled day of special speaker sessions, sponsored booths, magazine giveaways and more! Together with Universal Music Latin Entertainment, Cosmopolitan en Español ignites the evening bringing to life its sexy and edgy fashion styles to the runway! It is a night of celebration for Latin Music and fashion - a fusion that is Noche de Estrellas! CUSTOMIZED Editorial Unique cross platform properties ¡Wow! PUBLIRREPORTAJE ¡Sonrisa brillante y bella en dos días*! Con los productos 3D White podrás tener una sonrisa blanca que causará una gran impresión. Úsalos juntos para lograr una sonrisa radiante y bella. ¡Obtendrás grandes resultados en tan solo dos días! 1 Pasta de dientes Crest 3d White Luxe GLamorous White Usándola lograrás dientes más blancos y brillantes. Esta pasta tiene una formula única de acción espumosa que rodea diente por diente con agentes blanqueadores, para que logres una sonrisa una sonrisa más blanca ¡que se robe las miradas! 2 enjuaGue busCaL Crest 3d White GLamorous White Su formula única de triple acción refresca el aliento eliminando matando los gérmenes que causan el mal aliento, blanquea los dientes removiendo las manchas de la superficie, y ayuda a prevenir la aparición de futuras manchas. 3 CePiLLo oraL-b 3d White Pro-FLex Modernizado con la tecnología Pro-Flex, este cepillo se dobla para ayudar a limpiar las curvaturas y contornos de tus dientes y encías. Las cerdas, junto con el removedor de manchas, trabajan juntos para remover hasta el 90% de las manchas de la superficie. El mundo quiere ver tu sonrisa. Puedes sonreir en cualquier momento… y en cualquier lugar. Crest 3D White te prepara para sentirte confiada al compatir ese sonrisa que hará que el mundo diga: ¡WOW! * Blanquea removiendo las manchas de la superficie www.3dwhite.com/espanol Advertorial Series Rates / Advertisers have the opportunity to create their own in-book advertorial series, that will enhance their product initiatives and advertising strategies. With advertorials, clients will incorporate the unique and exclusive creative design catering to each magazine look/feel and readers. These series speak to consumers and create the additional buzz for brands across all categories. Guía de Moda 10 MejoRes looks del MoMento S/S 2014 Lo ultimo de las pasarelas Shopper Marketing Activation Program Let Cosmopolitan en Español move your product through our multi-tiered retail program, which includes advertising pages, online exposure, on site shopper interaction, and a fun and engaging retail program that will drive sales, retail traffic, and brand awareness for your product. Retail portion includes a branded activation that can be used in sampling as well as interactive experience in stores nationwide. Nuevas tendencias de estilo Custom Publishing Advertisers have the ability to sponsor and create a customized issue that will surround their brand, products and initiatives. In addition to a 32-page in-magazine booklet, advertisers will have the option to create a corresponding iPad application to enhance the print version using the latest technological interactions. Rates / Circulation Dates / Specs Fashion Report Circulation / Dates / Specs 2014 Rate Base Guarantee 225,000* *ABC Audited Circulation Vitality “ Rate Base Growth 2011-2014 2011 2012 2013 2014 100,000 150,000 200,000 225,000 with a circulation of 225,000 for 2014, cosmopolitan en español has more than doubled its circulation over the last 4 years with a growth of 125%.” +125% growth from 2011-2014 ” Rates 4C 1X Rates Full Page 1/2 Page 1/3 Page 2 Page Spreads 2014 Closing Dates $27,000 $16,875 $12,150 $54,000 Premium Positions 2nd Cover 3rd Cover Back Cover $33,750 $32,400 $35,100 Additional sizes, special positions, 2C and BW rates available upon request. Rates are in gross. Frequency discounts available. ISSUE NUMBER ISSUE MONTH ON SALE DATE RESERVATION DEADLINE MATERIAL DEADLINE* 42-02 February 01-28-2014 12-16-2013 12-19-2013 42-03 March 02-25-2014 01-13-2014 01-16-2014 42-04 April 03-25-2014 02-10-2014 02-13-2014 42-05 May 04-29-2014 03-24-2014 03-27-2014 42-06 June 05-27-2014 04-21-2014 04-24-2014 42-07 July/August 06-24-2014 05-19-2014 05-22-2014 42-08 September 09-02-2014 07-28-2014 07-31-2014 42-09 October 09-30-2014 08-25-2014 08-28-2014 42-10 November 11-04-2014 09-22-2014 09-25-2014 42-11 Dec/Jan 12-09-2014 11-03-2014 11-06-2014 *No extensions Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines. In inches–indicated in width by height. Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim). Full Page Trim Size - 8 x 10.875 Bleed Size - 8.25 x 11.125 Non-Bleed Size - 7.5 x 10.375 Digital 2 Page Spread Material Guidelines PrintSure Electronic Ads In order to guarantee the safe and timely arrival of your materials, we encourage you to use PrintSure. PrintSure is our new, reliable and cutting edge solution software that collects job information from the user via a form, performs an optional local pre-flight check and delivers assets from the user’s workstation over the internet to the PrintSure server, thereby making the process of delivery safe, fast and easy. Whether you are a high volume advertiser or agency, or a smaller, less frequent advertiser, PrintSure is the best ad delivery option. Proof Submission A conventional proof (MatchPrint, Chromalin) or digital color proof (Fuji, Kodak, etc) are recommended, but laser prints for layout are acceptable. For color accuracy, a digital color proof MUST be provided with every ad, otherwise we will not be held responsible for “Make-goods”. Adobe Acrobat PDF/X-1a files only. We DO NOT accept other formats. Color ads should be sent as composite files. Remote ads which require changes must be re-submitted. 1/2 Page Horizontal Trim Size - 8 x 5.4378 Bleed Size - 8.25 x 5.6875 Non-Bleed Size - 7.5 x 4.9378 Preferred format: Adobe Acrobat PDF/X-1a. Note Televisa Publishing + Digital’s Production Department has introduced a new software for the exclusive use of our clients.This software (PrintSure) is meant to facilitate the traffic of incoming materials, from the agency or the client, directly to our server. The PDF/X-1a format will be Televisa Publishing + Digital’s preferred format for all accepted materials. Clients are asked to send all documents electronically in PDF/X-1a format through our new software server. PrintSure will not only facilitate the traffic of materials, but will also work as a “filter” as it verifies and controls the quality of all documents sent.This will ensure excellent reproduction quality of your ads. Offerings for 2014 1/2 Page Vertical Trim Size - 3.9844 x 10.875 Bleed Size - 4.2344 x 11.125 Non-Bleed Size - 3.4844 x 10.375 1/3 Page Vertical Trim Size - 2.6679 x 10.875 Bleed Size - 2.9179 x 11.125 Non-Bleed Size - 2.2929 x 10.5 Digital offerings for 2013 Remote File Delivery File Formats Trim Size - 16 x 10.875 Bleed Size - 16.25 x 11.125 Non-Bleed Size - 15.5 x 10.375 Signature Events Microsites About Televisa Televisa Publishing + Digital’s Digital/Esmas.com Women’s Online Network Televisa leverages all of its unique talent and properties, including the vastly popular programs on US Hispanic television, via a digital entertainment platform including a robust portal, mobile platform and various magazine websites. These digital channels bring to consumers unique and exclusive world class content, such as late breaking news, entertainment, women’s interests and sports. With 10.5 million monthly visits, 4.4 million unique visitors and almost 53.1 million pageviews in the US, Televisa Digital / Esmas.com delivers advertisers a large, highly desirable audience and offers consumers a complete digital entertainment platform experience. With the US Hispanic online audience growing faster than the total US internet population, Televisa Digital / Esmas.com’s properties are the perfect medium to reaching an engaged and evergrowing audience due to its strong impact and penetration within the market. Product Ad Size Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90 300x250 300x100 640x480 Floating Ads Varies. Televisa sites support Rich Media and Standard Flash Ad Units. Custom placement available. Traffic Numbers for Televisa Digital/esmas.com Visits Unique Visitors Avg. Time on Site Page Views 11.6 MILLION 3.5 MILLION 00:03:23 57.7 MILLION Traffic Numbers for Televisa Digital/esmas.com Mobile Sites Visits Unique Visitors Avg. Time on Site Page Views 4.0 MILLION 1.7 MILLION 00:05:58 18.3 MILLION Cosmoenespanol.com Esmas Mujer Cosmoenespanol.com is the essential destination for the fun, fearless Hispanic female offering the same empowering advice and sassy content as Cosmopolitan en español magazine in an up to date and fresh manner. With a new look and feel since 2011 featuring videos and more interactive content, cosmoenespanol.com offers daily articles on beauty, relationships, fashion, entertainment, nutrition and home décor. Cosmoenespanol.com serves as a community that guides the online savvy Hispanic woman on a daily basis while offering her the tools she needs to be the best she can be in all aspects of her life. Our women’s channel on Esmas, Esmas Mujer, features information on everything today’s Hispanic woman needs to know including the latest in fashion and beauty trends, relationships and body care, cooking, mental health, and tips for mothers. Our easy navigation and variety of content make Esmas Mujer an indispensable guide for today’s Hispanic woman.Tests, blogs, and photo galleries bring users closer to their passion points and provide an engaging environment. Audience Female 18-44 Avg Age Avg HHI User Profile for Televisa Digital/ esmas.com Male Female 18 - 24 25 - 34 35 - 44 45 - 54 55+ Median Age Presently Married Not Married Median HHI Children in HH Source: Spring 2013 NHCS Adult Study 1 Esmas.com users last 30 days 32% 68% 17% 48% 20% 8% 7% 34 63% 37% $80,310 64% Caras.com.mx Vanidades.com 77% 31 $76,600 Source: Simmons NCS/NHCS Spring 2013 Based on a projected target for cosmoenespanol.com users Source: Google Analytics, January 2013 Vanidades Icons of Style When it comes to women’s interests, Televisa Publishing + Digital covers every segment in the Hispanic online space. From the young, hip Hispanic fashionistas, to the sophisticated and classic women, and the established Hispanic moms, we have the content to satisfy their needs and special interests through our recognized and trusted brands. With fresh content that is updated daily, we deliver unparalled coverage in the Hispanic women’s online space. (www.esmas.com/mujer) Audience Female 18-4484% Avg Age 36 Avg HHI $67,130 Source: Simmons NCS/NHCS Spring 2013 Based on projected target for Esmas Mujer users Esmas Health helps Hispanics live a better and healthier life providing robust content on nutrition, physical activity, and natural health. It also provides interactive tools such as calorie counters, tests and relevant health information. Esmas Health (www.esmas.com/salud) Audience Female 18-44 Avg Age Avg HHI Source: Simmons NCS/NHCS Spring 2013 Based on projected target for Esmas Salud users 76% 38 $72,100 With its relaunch in 2011, Vanidades.com now features more of that compelling content Vanidades has become known for over the past 51 years. From fashion and beauty, to health and travel as well as in depth reporting and interviewing of icons in culture, fashion, and entertainment, Vanidades.com now features all of this in a new layout. While maintaining Vanidades’ unique and sophisticated tone, Vanidades.com brings its users closer to all the things she is passionate about through its videos and exclusive online content. Audience Female 25-54 Avg Age Avg HHI The online destination for the upscale Mexican society featuring information and exclusive photos of the latest social events, as well as the latest in the world of entertainment and fashion. Caras.com.mx reflects the exciting and trendsetting elements of upscale Mexico, making it a must visit website for affluent Mexicans living in the US. Audience Female 25-5486% Avg Age 40 Source: Projected based on internal Televisa Publishing + Digital studies Cosmo Summer Splash Vanidades Magia de la Moda Our signature events come to life in their own microsites featuring an extensive photo gallery, videos of the events, interviews, behind the scenes, runway looks, and everything else associated with our events. Microsites are created for Vanidades Icons of Style, Cosmo Summer Splash, and Vanidades Magia de la Moda. 93% 38 $92,356 Source: Simmons NCS/NHCS Spring 2013/ Based on projected target for Vanidades.com users 2014 Online Network Calendar Theme Date Products Valentine’s Day February 2014 Hottest couple, best romantic films, Valentine’s Day gift guide Mother’s Day April/May 2014 Celebrity moms, special gifts for mom, getaway retreats Father’s Day May/June 2014 Celebrity dads, gadgets for him Vanidades Beauty Awards May/August 2014 Editor’s top picks for beauty, skin and hair products Cosmo Summer Splash July 2014 Sexy bikini swimwear, video footage, photo galleries, microsites Summer Special July/August 2014 Best beach hot spots, summer diets, sexy swimwear Back to School July/August 2014 Back to school shopping guide, editor’s recommendations for back to school styles and gadgets Vanidades Icons of Style September 2014 Special editorial, event photo galleries and video footage, microsite Hispanic Heritage Month September/October 2014 Special tribute of Hispanic figures, microsite, interviews and video Cosmo Bash November 2014 Hottest beach party of the year Vanidades Magia de la Moda October 2014 Hottest Fall / Winter trends, photo galleries, microsite, interviews and video Holiday Special November/December 2014 Holiday Season tips, recipes, travel, photo galleries and polls Note: Dates and themes subject to change without prior knowledge. Digital Offerings for 2014 Televisa Publishing + Digital is committed to entertaining and informing millions of US Hispanics while innovating our content through the latest technologies in order to provide Hispanics with information everywhere and anywhere. We deliver our content through various different formats so that our reader fully experiences our brand in all of its dimensions. Vanidades.com iPad Apps Tvynovelas.com Cosmoenespanol.com Vertical Magazine Sites Zinio Caras.com.mx Smartphone Sites Vanidades.com, Esmas Mujer, Cosmoenespanol.com Targeted Microsites Vanidades Icons of Style Cosmo Summer Splash QR codes in our major publications Esmas Mujer Online Destinations and Targeted Channels Esmas Salud Social Media 33,021 Facebook fans 4,602 Twitter followers MIAMI (US HEADQUARTERS) NEW YORK HOUSTON LOS ANGELES CHICAGO 6355 NW 36th Street Miami, FL 33166 Tel: 305.871.6400 Fax: 305.871.5062 150 E 58th Street, 22nd Floor New York, NY 10155 Tel: 212.838.7220 Fax: 212.838.8532 11200 Broadway, Suite 2743 Pearland, TX 77584 Tel: 832.895.6665 Fax: 832.895.6401 8383 Wilshire Boulevard, Suite 348 Beverly Hills, CA 90211 Tel: 323.655.0535 Fax: 323.655.8011 875 N Michigan Ave, Suite 3100 Chicago, IL 60611 Tel: 312.373.3710
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