Televisa is here, there, and everywhere - Esmas

1
Televisa
is here,
there, and
everywhere
When people gather friends and neighbors
to watch the weekend soccer match, to
see the next episode of their favorite show,
or read about their favorite character in a
magazine, Televisa is there.
Televisa is there to bring the news at the
end of your day, music to your ears, or your
favorite performers to you live. Televisa is
there to keep us all in touch, engaged and
inspired. Like the families and communities
we serve, Televisa is always connected.
Jacqueline Bracamontes
Lead actress in Las Tontas No Van Al Cielo
2
My fellow
shareholders:
We continue to leverage our high-quality
content in all of our business segments
to connect with, engage, and excite audiences throughout Mexico and around
the world.
In our television broadcasting business—
the cornerstone of our company—our
well-balanced mix of programming enabled us to continue to achieve exceptional audience shares and ratings. In
2007 we celebrated, with huge hits, the
fiftieth anniversary of the telenovela—a
format that Televisa invented and has
continued to update and innovate, with
outstanding results, over the years. In
2007 our broadcast television channels
aired 78 percent of the top 100, and 45
of the top 50, programs in Mexico. In addition, our average sign-on to sign-off
audience share was 70.9 percent.
Our pay-television networks segment
delivered outstanding results during the
year. We produce 14 pay-TV channels
that, in 2007, reached more than 18 million subscribers throughout the Americas, Europe, and Asia Pacific. Over the
past four years, sales in this segment
have grown at a compounded annual rate
of 22 percent, and operating income has
increased by more than 58 percent per
year in the same period. Pay-TV penetration is still low in many of the markets that we serve; therefore, we expect
this segment to continue to enjoy strong
growth over the next several years.
In 2007 we exported more than 60 thousand hours of programming to more
than 60 countries. In addition, we exported some of our most successful
program formats around the world,
assisting local production companies
in bringing them to life. We also moved
forward with our strategy to enter into
coproduction agreements with third
parties. In 2007 we entered into a coproduction in France, and we initiated
negotiations to colaborate in the production of a telenovela in China, which
will begin shooting in 2008.
In the United States, Televisa’s programming constitutes 36 percent
of Univision’s nonrepeat broadcast
hours, including the majority of the
network’s prime-time hours. Our content—in particular our telenovelas—
brought Univision some of its best
ratings during the year. For example,
the finale of our telenovela Destilando
Amor reached an audience of 12.7 million people and powered the network
to the nation’s number-one ranking
among all adults in the coveted 18–34
and 18–49 demographics.
Sky, our direct-to-home satellite television service, enjoyed another outstanding year. With the addition of 155
thousand new subscribers in 2007,
Sky’s total subscriber base at year
end was nearly 1.6 million. Our initial
efforts to expand our reach to Central
America have proven successful: in
the third quarter Sky launched operations in Costa Rica and the Dominican Republic, ending the year with 33
thousand subscribers in the region.
We will continue to expand our offering to subscribers and to seek additional opportunities to extend our
geographic reach.
Televisa is well positioned to capitalize
on the market’s adoption of triple-play
services. We own a controlling stake in
Cablevisión, Mexico City’s cable company. In 2007, Cablevisión revenue-generating units increased 19 percent, and
we closed the year with 539 thousand
television and 145 thousand broadband
subscribers. In addition, Cablevisión
launched its telephony service in the
second half of the year, with very encouraging results.
Televisa also owns an equity stake
in Televisión Internacional, the leading cable company in Monterrey, and a
long-term note that, subject to approval
from COFECO, the antitrust authority
in Mexico, is convertible into an equity
stake of Cablemás, the second-largest
cable company in Mexico. In addition,
Cablestar, 70 percent of which is owned
by Cablevisión, acquired the majority of
the assets of Bestel, which owns one of
the largest fiber-optic networks in Mexico. This acquisition will enable our cable
companies to offer reliable, high-quality
telephony and broadband services. We
continue to see tremendous opportunity
for our company in this industry.
In 2007, we strengthened our position as
the world’s leading Spanish-language
publishing company with our acquisition
of Editorial Atlántida, S.A., the leading
magazine publishing company in Argentina. As a result of this acquisition,
Televisa now publishes 156 titles in 20
countries with a total circulation of 165
million magazines. Sales in our publishing segment increased 10.6 percent
during the year, to Ps.3.3 billion, and we
3
realized an operating segment income
margin of 18.9 percent.
Our digital businesses have made Televisa a leader in online entertainment.
Through platforms such as Esmas, the
leading digital entertainment web portal in Latin America, we distribute our
programs, music, and other content
through Televisa-branded and vertical
channel sites. In addition, we distribute
our content through video-on-demand,
live television, and video-streaming
services. And through our online music
store we distribute music, video clips,
and other audio content. We see the Internet as an ever-evolving vehicle for leveraging our content and cross-promoting our businesses, and we will continue
to seek fresh ways to extend the reach of
our content in this space.
Since entering the gaming business in
2006, we have opened 13 bingo parlors,
which now operate approximately 4,000
electronic bingo machines. In addition,
we operate a nationwide lottery with
more than 5,500 online lottery terminals installed in convenience stores
throughout Mexico. We continue to see
gaming as an attractive opportunity and
are working to accelerate the growth of
this business.
As we had expected, in 2007 our television broadcasting business faced an unfavorable comparison due to the record
sales generated by our broadcast of
the FIFA World Cup soccer tournament
and the presidential elections in 2006.
Strong performance in most of our other
business segments, which now account
for more than 50 percent of our consolidated sales, helped to compensate
for our television broadcasting results.
On a consolidated basis, our net sales
increased 5.6 percent to Ps.41.6 billion, consolidated operating income
increased 1.5 percent to Ps.14.5 billion,
and our net income was Ps.8.1 billion.
Our strong cash generation and sound
balance sheet and capital structure enabled us to continue returning cash to
our shareholders. In 2007 we paid a dividend of Ps.4.4 billion, and we invested
Ps.4.0 billion in share repurchases.
I am highly confident in the strength of
our business model. We see excellent
opportunities for growth in all areas of
our business and will continue to pursue ways to enhance our performance
by maximizing the synergies among our
business segments.
I want to express my gratitude to our
employees and our board of directors;
our success is a testament to their talent and commitment. We are grateful
as well for the patronage of our diverse
and loyal audiences and our customers.
We pledge to continue to bring them
excitement and innovative offerings and
to earn, and repay, their trust and support for years to come.
Emilio Azcárraga Jean
Chairman of the Board
and Chief Executive Officer
We see excellent
opportunities for
growth in all areas
of our business
and will continue
to pursue ways
to enhance our
performance by
maximizing the
synergies among
our business
segments
4
Financial
highlights
2007
%
Ps. 41,562
5.6
Operating segment income1
17,513 18,072
3.2
Segment margin
43.3% 42.3%
Consolidated net sales
Ps.
2006
39,358
Consolidated operating income
14,266 14,481
Margin
36.2% 34.8%
1.5
Majority interest net income
8,909
8,082
Earnings per CPO
3.07
2.84
(9.3)
Shares outstanding at year-end (in millions) 337,782329,960
Cash and temporary investments at year-end
Long-term investments at year-end
16,405 27,305
940
66.4
2,525
168.6
Total debt at year-end
19,488 24,922
27.9
Net (debt) cash position at year-end
(2,143)
4,908
(329.0)
In millions of Mexican pesos in purchasing power as of December 31, 2007, except per-CPO amounts and shares outstanding.
1
Operating segment income is defined as operating income before corporate expenses, depreciation and amortization. For reconciliation
of operating segment income with operating income, see Note 22 to our year-end consolidated financial statements.
5
Segment Net Sales
42,693
40,488
Television Broadcasting 49.7%
Sky
19.7%
Publishing
7.8%
Cable and Telecom
6.1%
Other Businesses
6.0%
Programming Exports
5.3%
Pay-Television Networks
4.3%
Publishing Distribution
1.1%
(Millions of
pesos as of
December
31, 2007)
06
07
Operating Segment Income
18,072
17,513
Television Broadcasting 58.2%
Sky
43.3
42.3
Margin
(%)
(Millions of
pesos as of
December
31, 2007)
06
07
22.3%
Publishing
3.5%
Cable and Telecom
5.2%
Other Businesses
-1.5%
Programming Exports
5.7%
Pay-Television Networks
6.4%
Publishing Distribution
0.2%
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Televisa
at a glance
Business
Segment
Television
Broadcasting
Pay-Television
Networks
Programming
Exports
Publishing
Description
Televisa operates
four broadcast
channels in
Mexico—channels
2, 4, 5, and
9—through 258
affiliated stations
throughout the
country; we are
the world’s leading
producer of
Spanish-language
television content
We produce 31
television channels
under 14 different
brands for payTV systems. In
the United States
we distribute five
of our pay-TV
channels through
TuTV, our 50/50
joint venture with
Univision
We export
our programs
and formats
to television
networks around
the world. In the
United States we
distribute our
content through
Univision
The world’s largest
Spanish-language
magazine
publisher; we
produce more than
156 titles under 92
different brands
Audience /
Region
Sign-on to sign-off
audience share of
70.9 percent
More than 18
million pay-TV
subscribers in
more than 49
countries
More than
60 countries
worldwide
Annual circulation
of approximately
165 million in more
than 20 countries
Ownership
100%
100%
100%
100%
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Publishing
Distribution
Sky
Cable and Telecom
Other Businesses
Unconsolidated
Businesses
The world’s
largest
Spanishlanguage
magazine
distribution
company
Mexico’s only
direct-tohome satellite
television
system and
the country’s
largest pay-TV
platform
Cablevisión offers
cable television,
broadband access,
and telephony services
in Mexico City and
the surrounding
metropolitan area.
Cablevisión owns
70% of Bestel, a
telecommunications
company that provides
data and long-distance
services solutions to
carriers and other
telecommunications
service providers in
Mexico and the United
States
Esmas.com. The leading
digital entertainment web
portal in Latin America
Gaming. Bingo parlors and
online lottery
Soccer team. América
Azteca Stadium. Mexico’s
largest stadium
Feature-film Production and
Distribution. We produce and
coproduce Spanish-language
feature films and distribute
national and international
films throughout Mexico
Radio. Network of 17 owned
and 69 affiliated radio
stations
Cablemás. Second-largest
cable company in Mexico
TVI. Cable company with
operations in Monterrey
La Sexta. Free-to-air
channel in Spain
Ocesa Entretenimiento.
Live-entertainment
company in Mexico
Televisa EMI. Joint
venture with EMI Music
Volaris. Low-cost-carrier
airline
We sell our
magazines
through
more than
25 thousand
points of sale
in Mexico and
more than
80 thousand
abroad
1.58 million
subscribers
539 thousand pay-TV
subscribers
Esmas.com. More than 7
million unique visitors per
month
Gaming. 13 bingo parlors
and more than 5,500 online
lottery terminals
Azteca Stadium. Seats 105
thousand spectators
Feature-film Production
and Distribution. Operations
in Mexico
Radio. Reaches
approximately 70 percent of
Mexico’s population
Cablemás. 797 thousand
pay-TV, 220 thousand
broadband, and 41
thousand telephony
subscribers
TVI. 242 thousand pay-TV,
76 thousand broadband,
and 16 thousand telephony
subscribers
La Sexta. Average
audience share of 4%
Ocesa Entretenimiento.
Produced more than 4
thousand live events
Televisa EMI. Operations
in Mexico and the United
States
Volaris. Offers flights to 19
cities in Mexico
100%
145 thousand
broadband
subscribers
9 thousand telephony
subscribers
58%
Esmas.com
Gaming
100%
100%
Radio
51%
50%
Azteca
Stadium
100%
Cablemás
Ocesa
TVI
Televisa
EMI
49%*
50%
Feature-film
100%
La Sexta
40%
40%
50%
Volaris
25%
*Long-term notes convertible into a 49%
equity stake.
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Always
connected...
Televisa’s businesses touch the lives of millions of people
everyday through engaging television programs, music, news,
live entertainment, movies, online networks, and more.
We invite you to see how Televisa is connected to the world
9
Sara Maldonado
Lead actress in
Tormenta en el Paraíso
10
Always connected...
... to our
viewers
Jorge Poza
Host of Hoy
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Broadcast Television
70.9%
71.0%
70.2%
71.3%
Audience Share
(Sign-on to Sign-off)
Televisa operates four broadcast channels in Mexico—channels 2, 4, 5, and
9—through 258 affiliated stations
throughout the country. Our average
sign-on to sign-off audience share for
the entire year was 70.9 percent, and we
aired 78 of the top 100 and 45 of the top
50 programs of the year. The success
of our television broadcasting business
is driven primarily by our tremendously
popular programming, in particular on
Channel 2, which targets families and
women, and Channel 5, which attracts
mainly children and young adults.
In addition, we are focusing on developing new products for broadcast television considering all potential business
opportunities from concept to realization, for example, licensing and merchandising, digital and mobile distribution, home entertainment, music, and
magazines.
04
05
06
07
In 2007 we celebrated, with huge hits,
the fiftieth anniversary of the telenovela, a format invented by Televisa
that has enjoyed tremendous success
over the past fifty years and that we
continue to reinforce and innovate. For
example, our telenovela Destilando
Amor achieved an average audience
share of 46.6 percent and, during its
We have consistently
maintained a sign-on
to sign-off audience
share of more than
70 percent
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Destilando Amor
achieved an average
audience share of
46.6 percent
final episode, garnered an incredible 61.1 percent audience share. In
fact, Destilando Amor captured the
highest rating of any telenovela since
the year 2000. It also created excellent advertising opportunities, such
as product integration into the plot.
This telenovela and others, together
with our newscasts, game shows,
and variety shows, helped Channel
2 to achieve an average sign-on to
sign-off audience share of 29.7 percent during the year.
During 2007 we shifted the focus of
Channel 5 to the 19–44 demographic, airing such popular US programs
as Supernatural, Law and Order, Malcolm in the Middle, House, and Prison
Break. These programs, together with
original series produced in-house,
such as SOS: Sex and Other Secrets
and El Pantera, pleased audiences
and advertisers alike.
Television Broadcasting Sales and
Operating Segment Income Margin
21,760
20,050
21,213
19,079
Sales
45%
04
48% 51% 50%
05
06
Operating
Segment
Income Margin
(Millions of
pesos as of
December
31, 2007)
07
13
Pay-Television Networks
Through its 14 pay-TV brands and 31
national and international feeds, Televisa reached more than 18.2 million
subscribers throughout Latin America,
the United States, Canada, Europe, and
Asia Pacific in 2007. Our pay-TV channels include three music, four movie,
and seven variety and entertainment
networks. Through TuTV, our joint
venture with Univision, we distribute
in the United States five pay-TV channels. These channels, whose content
includes film, music, and lifestyle programming, reached more than 1.8 million households in 2007.
Pay-Television Network Sales and
Operating Segment Income Margin
1,852
1,379
1,200
62%
893
51%
47%
37%
Sales
Operating
Segment
Income Margin
04
05
06
07
07
(Millions of
pesos as of
December
31, 2007)
Programming Exports
We continue to successfully export
our programs to foreign markets and,
in 2007, exported more than 60 thousand hours of programming to more
than 60 countries. In addition to producing our telenovelas, we moved
forward with our strategy to enter
into coproduction arrangements with
third-party producers, leveraging their
contributions, experience, and expertise to make programming relevant
and attractive to local audiences. This
year we entered into a coproduction in
France and we initiated negotiations
to collaborate in the production of a
telenovela in China, which we plan to
begin shooting in 2008.
In the US Hispanic Market, our telenovelas continue to serve as Univision’s main prime-time offering and
were responsible for some of the network’s most outstanding ratings during 2007. For example, the finale of our
telenovela Destilando Amor reached
an audience of 12.7 million people
and powered the network to the nation’s number one ranking among
all adults—not only Hispanics—aged
18–34 and 18–49.
In 2007, Televisa’s content represented
36 percent of the Univision Network’s
nonrepeat broadcast hours, including
most of its prime-time programming.
In addition, our content constituted 15
percent of the Telefutura Network’s
and almost all of the Galavision Network’s nonrepeat broadcast hours.
Feature-film Production
and Distribution
Televisa produces and coproduces
Spanish-language feature films and
distributes national and international
films throughout Mexico. This year we
coproduced Divina Confusión, which
airs in 2008. In addition, we distributed 30 films, including Fuera del Cielo,
KM31, Colorín Colorado (Happily Never
After), Mr. Brooks, and Hasta el Viento
Tiene Miedo.
We connect with
audiences in
Mexico and more
than 60 countries
worldwide through
a broad range of
programming options
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Always connected...
... to our
subscribers
Ingrid Martz
Actress in
Tormenta en el Paraíso
Televisa is well positioned to
capitalize on the market’s adoption
of triple-play services
15
Through Sky, our
satellite business,
and our cable
television businesses,
we serve more than
3 million pay-TV
subscribers
In December, we acquired Bestel, a
telecommunications company whose
value resides in its 8,000-kilometer fiber-optic network, which includes three
crossing points into the United States.
Bestel’s telecommunications expertise
complements the capabilities of our
three cable companies and allows us to
provide data and long-distance services
to carriers and other telecommunications service providers in both Mexico
and the United States.
Cable Revenue-Generating
Units (RGUs)
Sky Subscriber Base
2,087,930
1,694,093
130,255
1,003
04
05
(Thousands of
subscribers)
06
07
475,436
1,251
694,650
155,449
714,332
1,057,401
200,653
582,860
1,345,217
Cablemás
910,580
1,430
334,754
1,058,526
1,585
381,483
During the year, Sky broadened its
service footprint and increased capacity. Sky expanded its satellite
television services to Central America, specifically in Costa Rica, and the
Dominican Republic. In addition, Sky
reached an agreement with Intelsat
to build and launch, together with
SKY Brasil, a new 24-transponder
satellite that will provide back-up for
both platforms and will double Sky’s
current capacity. Sky will use 12
transponders as extra capacity to enhance subscriber services by rolling
out high-definition television (HDTV)
and other value-added services.
Cable and Telecom
Televisa is a shareholder in two of Mexico’s leading cable companies—Cablevisión and Televisión Internacional—and
also owns a long-term note convertible into an equity stake of Cablemás,
the second-largest cable company in
Mexico. With these ownership interests,
Televisa is well positioned to capitalize
on the market’s adoption of triple-play
services. Our cable companies offer a
competitive, all-in-one package that includes high-speed internet, telephone,
video-on-demand services and cable
television loaded with channels.
545,663
Sky
Sky is the only direct-to-home satellite television provider, and the
largest pay-television platform, in
Mexico. Sky’s success has been
driven by the superior quality of its
content offering, customer service,
nationwide coverage, and digital
technology. Sky provides exclusive
access to the most exciting and popular sporting events in the world, including soccer, football, basketball,
baseball, and golf tournaments.
In 2007, for example, Sky featured
exclusive broadcasts of NBA Pass,
NFL Sunday Ticket, the Spanish
soccer league, Major League Baseball, and one out of every four soccer matches of the Mexican soccer
tournament. Sky rounds out these
offerings with more than 220 channels featuring news, general entertainment, movies, music, and children’s programming. In 2007, Sky
added 155 thousand subscribers,
bringing its total subscriber base to
nearly 1.6 million.
04
05
06
07
Cablevisión
TVI
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Always connected...
... to our
readers
Mayrín Villanueva
Lead actress in
Yo Amo a Juan Querendón
17
Publishing & Publishing
Distribution
Televisa is the world’s largest Spanish-language magazine publisher,
publishing more than 156 titles under 92 different brands in more than
20 countries. Our variety of titles
ranges from beauty, health, fashion,
and celebrity to technology, travel,
sports, and science. In 2007, annual
circulation reached more than 165
million copies thanks to our popular content, strong readership, and
extensive distribution network. Televisa owns one of the world’s leading
Spanish-language magazine distribution companies.
Publishing Sales and Operating
Segment Income Margin
3,312
2,994
2,705
2,335
Sales
20% 19% 19% 19%
04
Operating
Segment
Income
Margin
(Millions of
pesos as of
December
31, 2007)
05
06
07
We stay connected to our readers by creating compelling content
that keeps them informed and engaged through colorful, photo-filled
magazine formats designed to capture and hold their attention. We
understand our readers and satisfy
their diverse range of interests by
delivering relevant, appealing material. Televisa employs regional
brand strategies to tailor content to
local market preferences. Editorial
Televisa has partnerships with the
most prestigious magazine publishers in the world, such as National
Geographic, Hearst, Marie Claire,
Disney, Rodale, G+J, Motorpress,
and Northern & Shell. Televisa’s
own brands, including Vanidades,
TVyNovelas, Caras, Tú, Conozca Más,
Casaviva, and In Fashion, which are
locally produced in several countries
across Latin America, round out our
offering to subscribers and casual
readers alike.
In 2007, Televisa acquired Editorial Atlántida, the leading magazine
publisher in Argentina, in a move to
expand its magazine portfolio and
readership. This acquisition expands
our magazine portfolio to include
three premier brands: Gente, the
lifestyle and entertainment weekly
magazine; Para Ti, the women’s
beauty and fashion weekly magazine; and Billiken, the children’s
weekly magazine. It also enables us
to connect with approximately 2.6
million additional readers.
Televisa produces
5 of the 10 mostread titles in the US
Hispanic market
18
Always connected...
... to our
contestants
Gaming
Televisa’s gaming business brings a
variety of offerings, including bingo,
sports books, and a national lottery,
to people throughout Mexico. Televisa owns and operates 13 PlayCity®
bingo parlors, as well as an online
national lottery business called MultiJuegos®, which has a network of
more than 5,500 electronic lottery
terminals.
Televisa owns
and operates
13 PlayCity®
bingo parlors
in Mexico
Arath de la Torre
Actor in
La Parodia
19
Always connected...
... to the
online community
Digital Platforms
Televisa harnesses the full breadth
of its multimedia business and
channels it in many different ways
to connect with diverse audiences.
Our digital strategy is an important
tool that enables us to further leverage our content to excite and engage people through all media. We
see our digital business as an extension of our efforts to deepen our
connection with our audiences and
customers, extract maximum value
from our content, and drive revenue
growth through online sales and
mobile services.
Televisa’s digital entertainment web
portal, Esmas.com, serves more
than 7 million unique visitors each
month. Esmas Player, Televisa’s
desktop application, has been downloaded 8 million times by visitors that
increasingly rely on the Internet and
their PCs to buy television programs
and music and to manage their
podcasts; music, image, and video
libraries; and other online content.
Moreover, Esmas has become the
leading mobile content distributor
in Latin America. Today, visitors can
also download images, text services,
ring tones, games, and other interactive services related to Televisa’s
programs and related content.
Our diverse digital services enable us
to reach more people while putting
them in control of their entertainment and information choices. Televisa’s other digital services include:
Video-on-demand
allows visitors to download
television programs, movies,
and music videos
Live TV
allows visitors to watch Televisa’s
four broadcast channels live online
and enables 14-day time-shifting
for all Televisa programs
Streaming Video
gives users access to more than 16
thousand short videos, clips, movies,
and television shows
Tarabu
our online digital music store
enables customers to purchase and
download music from a vast
catalogue of offerings
Esmas.com is
the leading digital
entertainment
web portal in Latin
America
20
Always connected...
... to our
listeners
Angelique Boyer
Actress in Alma de Hierro
21
Radio
We stay connected to our listeners by
satisfying their range of tastes through
our diverse radio programming and
our promotion of new and established
recording artists. Through a network
of 86 owned and affiliated broadcast
radio stations, Televisa’s radio programming reaches nearly 70 percent
of the country’s population and brings
music, news, and entertainment to
approximately 26.7 million listeners.
Music
Through its joint venture with EMI records—Televisa EMI—Televisa develops and promotes a variety of musical
artists, including Flex, La Nueva Banda
Timbiriche, and Lola. In 2007, 22 of our
artists were nominated for a Premio Lo
Nuestro award. Some of these artists
included Kumbia All Stars, Moderatto,
Intocable, and Fonseca. During the
2007 Grammy Awards, our artists received 32 nominations and 10 awards.
Nominated artists included Aleks
Syntek, Miranda!, Zoé, and Juan Luis
Guerra, who won 6 Grammy awards.
Radio Station
Program Format
40 Principales
Top 40 English- and Spanish-language hits
Ke Buena
Popular Mexican music
Bésame Radio
Love songs and easy listening
Estadio W
24-hour transmission of live sports events
and sports commentary
W Radio
Political and economic news and commentary
as well as other radio programs covering a
variety of topics
Televisa’s radio
programming reaches
nearly 70 percent of the
country’s population
22
Always connected...
... to our
spectators
Live Entertainment
Televisa connects with spectators in
Mexico by making it possible for them
to enjoy their favorite sports teams,
musical groups, and entertainers in
a live environment. Televisa produces and hosts a range of live events
through its unique portfolio of entertainment resources, including event
producer Ocesa Entretenimiento (Ocesa); the Azteca Stadium in Mexico
City; and América, one of Mexico’s
most popular soccer teams.
In 2007, Ocesa produced more than
4,000 live events, including concerts
featuring Gwen Stefani, Joss Stone,
Ricky Martin, Shakira, Alejandro Sanz,
The Police, and Timbiriche. Ocesa’s
theatrical productions included Cirque
du Soleil, Disney on Ice, and Beauty
and the Beast. Ocesa also produced
Nascar and Champ Car events last
year. Through sponsorships from radio
stations like Ke Buena and 40 Principales, Azteca Stadium—which seats
approximately 105 thousand people—
hosted musical performances by Intocable, Zoé, Flex, Daddy Yankee, and
Moderatto, as well as América’s home
soccer matches.
Antonio de Valdés
Sportscaster for
Televisa Deportes
Top-Grossing
Events Produced
by Ocesa in 2007
1
2
3
4
5
6
7
8
9
10
Cirque Du Soleil
Timbiriche
Soda Stereo
Miguel Bosé
Héroes del Silencio
Shakira
Disney On Ice
Vive Latino
Roger Waters
Alejandro Sanz
23
Always connected...
... to our
communities
Social Responsibility
At Televisa, we believe we have a significant, positive impact on the development of the communities that we
reach. Through our programming,
we generate awareness of critical
social issues and invite the public to
participate in resolving them. We also
create alliances among enterprises,
governments, and nongovernmental
organizations for the same purpose.
And through both regular and special
programming we present the results
of the work done through both these
alliances and the participation of the
public. Through these activities, we
create a virtuous cycle of trust and
social engagement.
We stay connected to our communities by committing time and resourc-
es to support and enhance Mexico’s
social and cultural fabric. Fundación
Televisa is a key driver of these efforts. Established in 2000, Fundación
Televisa strives to fund and foster
educational, nutritional, health, environmental, and cultural development
opportunities.
Among its other activities, Fundación
Televisa created and coordinates the
largest private scholarship program
in Mexico, Bécalos, and sponsors the
most extensive infant nutrition, transplant, and hearing-aid programs in
the country. The foundation also supports efforts to preserve and promote
Mexico’s cultural heritage. A key activity is Fundación Televisa’s broadcast of
the most widely known social awareness campaign in the country, ¿Tienes
2007 Fundación Televisa Initiatives
Education
Televisa’s fundraising program Redondeo—produced in
collaboration with our advertisers—collected Ps.92.5 million to be used to provide computers and internet access
to 1,000 public schools in the country. In addition, teachers at these schools will receive training through a program called Formando Formadores
Affordable Housing
Televisa leveraged its soccer connection to promote the
Goles por México program. For every goal scored by soccer teams América, Toluca, San Luis, Querétaro, Atlante,
Cruz Azul, and the Mexican National team, Televisa provided a donation to help deliver accessible financing for
housing. This program delivered 2,000 houses to families
in need in 2007
Health Care
Televisa increased awareness about cervical and uterine
cancers by incorporating the subject matter into the story
line of the popular telenovela, Destilando Amor
Children
Fundación Televisa raised Ps.439.9 million during its annual Teletón, a fundraiser dedicated to building rehabilitation centers for disabled children
Environment
Mexico is home to six of the world’s seven turtle species
in existence today. In an effort to protect the endangered
golfina turtle, Televisa Verde partnered with other organizations to set free 1,000 golfina turtles on El Pozole
Beach. Actors from our telenovela Tormenta en el Paraíso
participated in the event
Culture
Fundación Televisa promoted and sponsored Frida Kahlo’s
100th Anniversary at the Walker Art Center in Minneapolis
and the “The Arts in Latin America 1492 – 1820” at the Los
Angeles County Museum of Art
We stay connected to
our communities by
committing time and
resources to support and
enhance Mexico’s social
and cultural fabric
el valor o te vale?, which emphasizes
universal values. To important effect,
messages promoting programs that
Fundación Televisa supports are woven through Televisa’s programming,
whether sports, news, or telenovelas.
These initiatives include Goles por
México, Telenovelas con Causa, GuiARTE, and Más que Palabras.