2013 US HiSpanic Media Kit 2013 US HiSpanic

2013
2013U.S.
U.S.Hispanic
HispanicMedia
MediaKit
Kit
Editorial / About Us
One of the
most popular
entertainment brands
in the
Hispanic
community
Year Established: 1982
Frequency: 12x/Year (Monthly)
O
ne of the most popular
entertainment brands in
the Hispanic community,
TVyNovelas has been the
go-to-source for any information
regarding the most beloved stars in the
Spanish-speaking community in the
U.S. for over 30 years. A pillar within
the market, TVyNovelas became the
first entertainment magazine to be
launched in the U.S. Hispanic market;
the first to interview Latin show
business stars in the U.S. Hispanic
market; and the first magazine to
provide exclusive interviews, latest
news happenings, and celebrity news
in Spanish to U.S. Hispanics.
TVyNovelas is the only magazine
to set itself from the rest by leveraging
Grupo Televisa’s vast pool of entertainment talent to report the latest and
exclusive news in Latin show business
and its stars. The magazine offers the
celebrity news that the audiences
crave, and present it in a fun and
tasteful manner matter, with exclusive
images and content.
TVyNovelas is one of the most
established and trusted sources of
entertainment in the U.S. Hispanic
market, making it no surprise that it is
one of the most read magazines in the
Hispanic market today. Through
its extensive coverage on telenovelas,
one of Hispanics’ hottest passion
points, TVyNovelas provides an
unmatched connection to its readers
and advertisers alike.
“
TVyNovelas has been
the go-to-source
for any information
regarding the most
beloved stars in the
Spanish-speaking
community in the U.S.
for over 30 years
Source: Simmons NCS/NHCS Spring 2012
Editorial Breakdown
General Entertainment
47%
Exclusives
15%
Soap Operas
10%
News
10%
Fashion and Beauty
10%
Home and Health
5%
Cooking
3%
Source: Publisher’s estimate 2012
Most Read Sections
by tvynovelas readers
Exclusivas
89%
Salud
89%
Foto del ayer
86%
Belleza
83%
Casas de famosos/Hogar 83%
Entrevista central
83%
Los pleitazos
83%
Moda
83%
Lo mejor y lo peor
82%
La tele
82%
Echale un ojo
82%
El bisturí de las estrellas
81%
Se comenta
81%
Este soy yo
80%
Sexy entrevista
80%
Cocina
79%
Horóscopo
79%
Source: GfK MRI Starch en Español, September 2012
reader / research
The
About Televisa Publishing + Digital
T
VyNovelas is published by
Televisa Publishing + Digital
which is part of Televisa
Group, the largest media
company in the Spanish-speaking
world based in its market share and a
major participant in the international
entertainment business. With presence
in 20 countries and over 100,000
points of sale,Televisa Publishing +
Digital publishes over 189 titles with
an annual circulation of over 174
million.Televisa Publishing + Digital’s
titles are #1 in market and audience
share in most of its markets.Televisa
Publishing + Digital provides
multi-platform opportunities for
optimum delivery and impact.Televisa
Publishing + Digital’s popular brands
extend to online properties, events,
and branded products that reach
a greater audience and exceed
advertiser’s needs.
TVyNovelas
Reader / Research
When comparing
readership from
Winter 2011 to Winter
2012, TVyNovelas
continues to grow.
Readership
Ranking:
U.S. Hispanic
Magazine
Market
TVyNovelas
2,007
WINTER
WINTER
Ser Padres
1,247
Poder Hispanic
1,181
National Geographic
en Español
912
911
908
Source: Simmons NCS/NHCS Winter 2012
2,375
2011
Cosmopolitan en Español
1,265
69%
31%
ESPN Deportes
La Revista
Siempre Mujer
Latina
2,441
2012
Source: Simmons NCS/NHCS Winter 2012 & Winter 2008
WINTER
2,575
2011
WINTER
2,594
2012
WINTER
2011
WINTER
999
2012 908
Married Not Married 16%
26%
25%
15%
17%
37
35
53%
47%
Country / Region of Birth
Mexico United States Central America South America Puerto Rico Dominican Republic Cuba Other 74%
Rent
53%
Own
43%
Live with Parents / Family
43%
19%
10%
5%
4%
2%
3%
14%
71%
28%
8%
as per Census, TVyNovelas
readers Reside In
West
South
Northeast
44%
33%
16%
Midwest
8%
4%
Household Size
Avg People in Household
4
Avg Children in Household
2
Employment Status
Employed
62%
Homemaker
14%
Other
Language Spoken in Home
Spanish Dominant
Bilingual English Dominant Attended / Graduated College+
Home Ownership
Marital Status
tvynovelas + 3% Growth
TV Notas
1,432
Highest Level of
Education Completed
(Numbers in 000/Avg issue audience)
VANIDADES
1,604
Female Male 8-24 25-34 35-44 45-54 55+ Avg Age Median Age People en Español
2,441
Gender
Average Age
(Numbers in 000/Avg issue audience)
2,594
Demographic Profile
7%
Children in Household
% of Readers
with Children in Household
68%
Age of Children in Household
Under 2
12%
3-5
21%
6-11
29%
12-17
26%
Household Income
$30,000 – $49,999
39%
$50,000 – $74,999
18%
$75,000+
24%
Average HHI
$57,002
Median HHI
$54,364
Source: Simmons NCS/NHCS Spring 2012 /
GfK MRI Starch en Español, July 2012
Defining the
tvynovelas
reader
They love their magazines!
Agree with the following statements:
TVynovelas index
415
I enjoy reading ads in magazines 233
Rely on magazines to keep me informed 229
TVyNovelas readers rely heavily on their families and friends when shopping
Agree with the following statements:
78%
TVyNovelas has content no other
publication has
75%
I enjoy reading ads in TVyNovelas
62%
TVynovelas index
I enjoy shopping with my children 181
My friends have a significant impact on my brands choices
180
I prefer to shop with my family
162
TVyNovelas readers crave celebrity gossip and in turn are influenced by their
favorite celebrities when shopping
Agree with the following statements:
TVyNovelas is my main source
of gossip and entertainment
TVynovelas index
I love to keep up with celebrity news/gossip 194
I buy the same products that celebrities use 257
More than half (56%) of
TVyNovelas readers are
influenced by ads in the
magazine when making
purchases
Categories in which they are influenced
by ads to make purchasing decisions
Fashion (Clothing and Accesories) 79%
TVyNovelas readers love shopping especially when it comes to clothes
and cosmetics!
Beauty Products (Toiletries) 63%
Consumer Products 81%
Agree with the following statements:
TVynovelas index
Electronics 26%
I go shopping frequently 121
Telecomm 21%
I really enjoy clothes shopping 119
Groceries 84%
I spend a lot of money on toiletries/cosmetics 118
Autos 9%
Even when I don’t purchase, I enjoy shopping 122
Insurance 7%
180
Source: BIGresearch/TVyNovelas
subscriber study
I am usually the first among my friends to shop at a new store Source: Simmons NCS/NHCS Spring 2012
Index against General Market women
Marketing /
Promotional
Opportunities
Marketing / Promotional
Opportunities
Magazines are my main source of entertainment Agree with the following:
Signature events
Cover Parties
TVyNovelas will bring you special cover
parties that will showcase their hot
covers of the moment. Whether it is a
special issue, unique special sections,
or anniversary issue celebration,
TVyNovelas will work together with
your brands to make the cover and
magazine come to life. During cover
parties, your brand will come face to
face with the magazine audience and
be able to have a unique opportunity to
get to know a vast consumer base.
El Blog del Director
Cooking with the Stars
A monthly in-book section that will
showcase everything from the best
recipes and cooking tips to the latest
in kitchen gadgets and culinary
etiquette. Straight from the stars
themselves, celebrities will take the
reader into their own kitchen and
provide insight on what ingredients
make their meals unique; they will
share their favorite family recipes; and
even a sneak peek into their very own
kitchen pantry.
Want to be a part of the latest
entertainment news? Join TVyNovelas
Magazine Editor, Luis Alfonso Borrego,
as he shares the latest happenings of
the Spanish entertainment industry,
live from his weekly video blog. From
break-ups to make-ups, to dishing on
the stars you love and those you love
to hate, Luis Alfonso Borrego, discusses
it all! Live from his Televisa Publishing
office in Miami, Florida, Luis Alfonso,
showcases his true expertise on the
entertainment industry and delivers
it with style and class! Knowing his
readers best, El Blog del Director,
was created specifically for the loyal
audience TVyNovelas Magazine
continues to cater to each month!
Don’t miss out on this exclusive and
unique opportunity.
Special Collector’s issues
Apart from of our regular issues, TVyNovelas publishes special issues, providing great advertiser exposure because of their unique
content, increase in sell through, and the higher on sale cycle. Advertisers have the ability to sponsor and own a special issue.
On Demand Events
These events are ongoing throughout the year
Shopper Marketing
Activation Program
Special Advanced Movie
Screening Packages
Let TVyNovelas move your product
through our multi-tiered retail
program, which includes advertising
pages, online exposure, on site
shopper interaction, and a fun and
engaging retail program that will
drive sales, retail traffic, and brand
awareness for your product. Retail
portion includes a branded activation
that can be used in sampling as
well as interactive experience in
20 stores nationwide.
Tie in your brand with TVyNovelas
and a star powered upcoming
Hollywood movie by participating as
a sponsor in movie screenings in top
Hispanic DMA’s. Packages include ad
pages, email blast to our readers, logo
inclusion in movie passes, signage
opportunities, sampling in movie
theaters, and more!
Cross Platform
Capabilities
As part of Televisa Publishing + Digital, we provide a number of multi-platform
opportunities that bring advertiser’s brands and products to life. From fashion
shows and themed events, to conferences and multi-media programs, we take
brands to the next level! Aside from our signature events, TVyNovelas puts
together custom events tailored to meet your brand’s needs.
Rates /
Circulation / Dates
PROMOTIONS
ONLINE & MOBILE
TALENT USE &
MANAGEMENT
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /
Sweepstakes
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated
Opportunities
Esmas.com /
Televisa Portal
Vertical Sites
Content Integration
Promotions &
Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content /
In-store
DVD’s, Novelas, etc.
Televisa Talent /
Celebrity Endorsement
Creative Rights
In-store appearances
/ Specs
Rates / Circulation
Dates / Specs
PRINT AND CUSTOM
PUBLISHING
2013 Rate Base
2013 Audience
350,000*
2,297,021**
*ABC Audited
**Based on Publisher’s Estimated Figures.
Circulation
Vitality
“
Rate Base Growth 2010-2013
2010
2011
2012
2013
With a circulation of
350,000 for 2013, TVyNovelas
is among the fastest
growing consumer
magazines in the market,
growing consistently at
an average of 23% per
year over the last
5 years.
200,000
270,000
300,000
350,000
+75% growth from
2010-2013
Source: ABC
2013 Closing Dates
Rates
4C 1X Rates
Full Page
1/2 Page
1/3 Page
2 Page Spreads
$42,000
$26,250
$18,900
$84,000
Premium Positions
2nd Cover
3rd Cover
Back Cover
$52,500
$50,400
$54,600
Additional sizes, special positions,
2C and BW rates available upon request.
Rates are in gross.
Frequency discounts available.
”
ISSUE
NUMBER
ISSUE
MONTH
ON SALE
DATE
RESERVATION
DEADLINE
35-01
January
12-26-2012
11-26-2012
11-30-2012
35-02
February
01-22-2013
12-24-2012
12-28-2012
35-03
March
02-26-2013
01-28-2013
02-01-2013
35-04
April
03-26-2013
02-25-2013
03-01-2013
35-05
May
04-23-2013
03-25-2013
03-29-2013
35-06
June
05-28-2013
04-29-2013
05-03-2013
35-07
July
06-25-2013
05-27-2013
05-31-2013
35-08
August
07-23-2013
06-24-2013
06-28-2013
35-09
September
08-27-2013
07-29-2013
08-02-2013
35-10
October
09-24-2013
08-26-2013
08-30-2013
35-11
November
10-22-2013
09-23-2013
09-27-2013
35-12
December
11-26-2013
10-28-2013
11-01-2013
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
MATERIAL
DEADLINE*
In inches–indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size - 7.75 x 10.5
Bleed Size - 8 x 10.75
Non-Bleed Size - 7.25 x 10
2 Page Spread
Material Guidelines
PrintSure
Electronic Ads
In order to guarantee the safe and
timely arrival of your materials, we
encourage you to use PrintSure.
PrintSure is our new, reliable and
cutting edge solution software that
collects job information from the
user via a form, performs an optional
local pre-flight check and delivers
assets from the user’s workstation
over the internet to the PrintSure
server, thereby making the process
of delivery safe, fast and easy.
Whether you are a high volume
advertiser or agency, or a smaller, less
frequent advertiser, PrintSure is the
best ad delivery option.
Proof Submission
A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
Kodak, etc) are recommended, but
laser prints for layout are acceptable.
For color accuracy, a digital color
proof MUST be provided with every
ad, otherwise we will not be held
responsible for “Make-goods”.
Adobe Acrobat PDF/X-1a files only.
We DO NOT accept other formats.
Color ads should be sent as composite
files. Remote ads which require
changes must be re-submitted.
1/2 Page Horizontal
Trim Size - 7.75 x 5.25
Bleed Size - 8 x 5.5
Non-Bleed Size - 7.25 x 4.75
Preferred format: Adobe Acrobat
PDF/X-1a.
Offerings
for 2013
Note
Televisa Publishing + Digital’s
Production Department has introduced
a new software for the exclusive use
of our clients.This software (PrintSure)
is meant to facilitate the traffic of
incoming materials, from the agency
or the client, directly to our server.
The PDF/X-1a format will be Televisa
Publishing + Digital’s preferred format
for all accepted materials. Clients are
asked to send all documents
electronically in PDF/X-1a format
through our new software server.
PrintSure will not only facilitate the
traffic of materials, but will also work
as a “filter” as it verifies and controls
the quality of all documents sent.This
will ensure excellent reproduction
quality of your ads.
1/2 Page Vertical
Trim Size - 3.875 x 10.5
Bleed Size - 4.125 x 10.75
Non-Bleed Size - 3.375 x 10
1/3 Page Vertical
Trim Size - 2.5833 x 10.5
Bleed Size - 2.8333 x 10.75
Non-Bleed Size - 2.2083 x 10.125
Digital offerings
for 2013
Remote File Delivery
File Formats
Digital
Trim Size - 15.5 x 10.5
Bleed Size - 15.75 x 10.75
Non-Bleed Size - 15 x 10
Televisa Publishing +
About Televisa
Digital/Esmas.com Digital’s entertainment
Televisa leverages all of its unique talent
Online Network
and properties, including the vastly
popular programs on US Hispanic
television, via a digital entertainment
platform including a robust portal, mobile
platform and various magazine websites.
These digital channels bring to consumers
unique and exclusive world class content,
such as late breaking news, entertainment,
women’s interests and sports. With 10.5
million monthly visits, 4.4 million unique
visitors and almost 53.1 million pageviews
in the US, Televisa Digital / Esmas.com
delivers advertisers a large, highly desirable
audience and offers consumers a complete
digital entertainment platform experience.
With the US Hispanic online audience
growing faster than the total US internet
population, Televisa Digital / Esmas.com’s
properties are the perfect medium to
reaching an engaged and ever-growing
audience due to its strong impact and
penetration within the market.
Televisa Publishing + Digital is a onestop destination for online entertainment
related content. From everything you
need to know about your favorite
telenovelas, to the latest celebrity gossip,
to exclusive photogalleries of the hottest
stars of the moment, we cover it all.
Through our network of entertainment
focused sites, we bring Hispanics closer to
the world they love the most- the world
of Latin show business!
Product Ad Size
728x90
300x250
300x100
640x480
Leaderboard Medium Rectangle Sponsorship Button Video Preroll Floating Ads Varies. Televisa sites support
Rich Media and Standard Flash Ad Units.
Custom placement available.
Traffic Numbers for Televisa digital/
esmas.com
Visits
Unique Visitors
Avg. Time on Site
Page Views
10.1 MILLION
3.5 MILLION
00:03:36
56.4 MILLION
Traffic Numbers for Televisa digital/
esmas.com Mobile Sites
Visits Unique Visitors
Avg. Time on Site Page Views 4.0 MILLION
1.7 MILLION
00:05:58
18.3 MILLION
Source: Google Analytics, January 2013
User Profile for Televisa digital/
esmas.com
Male
Female
18 - 24
25 - 34
35 - 44
45 - 54
55+
Median Age
Presently Married
Not Married
Median HHI
Children in HH
Source: Simmons NCS/NHCS Spring 2012,
Esmas.com users last 30 days
50.5%
49.5%
35.9%
29.7%
12.9%
17.1%
4.4%
33
47.8%
52.2%
$82,210
52%
Telenovela
Microsites
TVyNovelas.com
The go-to-source for the latest online
gossip and information regarding the
most beloved stars in the Spanishspeaking Americas. TVyNovelas.com
is the premier site capturing all
the exciting moments in Hispanic
entertainment through its unique access
to Televisa content with the touch that
only TVyNovelas has. Featuring the
latest celebrity news, exclusive photo
galleries, celebrity fashion, and videos
of your favorite stars,TVyNovelas.com
captures the online savvy Hispanic who
is passionate about everything related
to entertainment.
Our hit telenovelas airing on Hispanic
and Latin American television come to
life in their own microsites featuring
photo galleries with the main characters,
interviews, behind the scenes, synopsis
of each episode, discussion forums, and
general information.
Teresa
Soy tu dueña
Audience Gender Female 68% / Male 32%
18-54 98%
Avg Age 35
Avg HHI
$67,200
Esmas Espectáculos
Source: Simmons NCS/NHCS Spring 2012,
Based on projected target for Esmas.com users
(www.esmas.com/espectaculos)
One of our strongest channels within
Esmas.com, Esmas Espectáculos covers
everything Hispanics need to know
relating to entertainment. Presenting
daily updates of what is happening in
the world of showbiz that relates to
the Hispanic and general market by
featuring exclusive photo galleries and
interviews with the Hispanic television
and movie stars of the moment,
upcoming movies, and the latest
news in the world of music, Esmas
Espectáculos is a one-stop destination
for Hispanics with an appetite for
entertainment. One of our most
popular sections includes a biography
of the hottest Hispanic stars, coupled
with an exclusive photo gallery.
Esmas Espectáculos is a window for
everything happening in the world of
entertainment in the Hispanic market.
Esmas Telenovelas
2013 Online Network Calendar
(www.esmas.com/telenovelas)
Theme
Date
Products
The official microsite for each telenovela
that is produced by Televisa, this channel
provides exclusive, behind the scenes
content including photo galleries, the
latest gossip, live chats, and interviews
of the hit telenovelas airing on Hispanic
and Latin American television. Powered
by the people who produce the
telenovelas, Esmas Telenovelas is
THE place to go to for all the latest
information on your favorite telenovela.
Valentine’s Day
Mother’s Day
Father’s Day
Cosmo Summer Splash
Summer Special
Back to School
February 2013
Hottest couple, best romantic films, Valentine’s Day gift guide
April/May 2013
Celebrity moms, special gifts for mom, getaway retreats
May/June 2013
Celebrity dads, gadgets for him
July 2013
Sexy bikini swimwear, video footage, photo galleries, microsites
July/August 2013
Best beach hot spots, summer diets, sexy swimwear
July/August 2013
Back to school shopping guide, editor’s recommendations for back to school
styles and gadgets
Audience Gender Female 61% / Male 39%
18-54
90%
Avg Age
39
Avg HHI $36,600
Audience Gender Female 69% / Male 31%
18-54
90%
Avg Age
39
Avg HHI:
$36,800
Vanidades Icons of Style
Hispanic Heritage Month
Vanidades Magia de la Moda
Holiday Special
September 2013
Special editorial, event photo galleries and video footage, microsite
September/October 2013
Special tribute of Hispanic figures, microsite, interviews and video
October 2013
Hottest Fall / Winter trends, photo galleries, microsite, interviews and video
Source: Simmons NCS/NHCS Spring 2012,
Based on projected target for Esmas.com users
Source: Simmons NCS/NHCS Spring 2012,
Based on projected target for Esmas.com users
November/December 2013 Holiday Season tips, recipes, travel, photo galleries and polls
Note: Dates and themes subject to change without prior knowledge.
Digital Offerings for 2013
Televisa Publishing + Digital is committed to entertaining and informing millions of US Hispanics while
innovating our content through the latest technologies in order to provide Hispanics with information
everywhere and anywhere. We deliver our content through various different formats so that our reader
fully experiences our brand in all of its dimensions.
Vanidades.com
iPad Apps
Tvynovelas.com
Cosmoenespanol.com
Fashion
Vertical
Magazine
Sites
Decoration
Zinio
Caras.com.mx
Smartphone
Sites
Vanidades.com,
Esmas Mujer,
Cosmoenespanol.com
Targeted
Microsites
Vanidades
Icons of Style
Cosmo Summer Splash
QR codes in our major
publications
Esmas Mujer
Online Destinations
and Targeted Channels
Esmas Salud
Social Media
5,305 Facebook fans
30,707 Twitter followers
MIAMI
(US HEADQUARTERS)
NEW YORK
HOUSTON
LOS ANGELES
CHICAGO
6355 NW 36th Street
Miami, FL 33166
Tel: 305.871.6400
Fax: 305.871.5062
150 E 58th Street,
22nd Floor
New York, NY 10155
Tel: 212.838.7220
Fax: 212.838.8532
11200 Broadway,
Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401
8383 Wilshire Boulevard,
Suite 648
Beverly Hills, CA 90211
Tel: 323.655.0535
Fax: 323.655.8011
875 N Michigan Ave,
Suite 3100
Chicago, IL 60611
Tel: 312.373.3710