prices 2013

prices 2013
prices 2013
prices 2013
Welcome to Aller Mediasale
At Aller Mediasale, we are 43 dedicated and colourful
employees of all ages, representing a variety of interests
and combining a broad range of competences. But there
is one thing we all share: our passion for our media and for
finding the optimal media solution tailored to your needs
and communication goals. We are always striving for a
high degree of professionalism and a close relationship
with our collaborative partners.
We cover the interests of all Danes
At Aller Media, we are in contact with almost 2,4 million
Danish consumers every month through our print media,
and almost 1 million on our websites. Our readers cover
a broad spectrum in terms of age, behaviour and interests,
and this is reflected in our portfolio, encompassing subjects ranging from teenage life, fashion, everyday health,
family life, entertainment, travelling, destiny stories, and
much more. In short, everything of concern to Danish readers. Our broad variety of print and digital media enables
us to give your campaign coverage, frequency and not
least synergy with relevant topic areas.
Continuous renewal of our brand universe
At Aller Media we work continuously on developing our
strong brand universe on different platforms and with a
variety of publications to remain attractive to our readers,
users and commercial collaborative partners. Developing
our website has high priority, and already now, we can
promise you plenty of exciting initiatives in the near future
aimed at increasing traffic on our websites. Accordingly,
we will be able to offer you even better coverage in combined print and online advertising campaigns.
If you wish to discuss a campaign integrating several media
solutions, please contact Aller Mediasale.
We look forward to working with you.
Best regards,
Ene C. Krog
Sales Director, Aller Media
Aller cares about the women
Our knowledge of Danish women is particularly extensive,
and we are in contact with more than 1,5 million Danish
women every month through our weekly and monthly
magazines, and almost 400,000 through our websites.
This means that we are in contact with 70% of all Danish,
female decision makers of all ages and in all phases of life.
We make our living by communicating to and with women,
and consequently, we have the expertise to give you advice
on how best to communicate with your female customers.
Media solutions of any variety
At Aller Mediasale we make a virtue of offering you the best
and most creative media campaign, integrating a number
of platforms and thus covering all aspects of your product
to make sure that it is seen, heard and felt. For instance, a
campaign could combine print ads, creative advertorials,
online competitions, Facebook activities and participation
in events by means of a sponsorship, sampling, a stand, or
other activity.
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prices 2013
prices 2013
Print
MAGAZINES
2/1
1/1
1/2
1/4
Back-
Advertorial price
Single
Double
cover
per full page
module
module
ANTIK & AUKTION
31,900
19,900
13,500
-
25,900
23,900
4,200
8,300
BAZAR
55,900
35,000
23,700
15,000
45,400
41,900
6,100
12,200
ELLE
82,100
49,800
34,900
-
69,700
59,700
-
-
FRIKVARTER
52,000
30,600
20,500
15,400
38,300
36,700
-
-
IN
77,900
48,700
33,100
21,000
63,300
58,400
10,100
20,100
ISABELLAS
60,800
38,000
25,800
16,400
49,500
45,600
7,700
15,200
MAD!
49,900
31,100
21,200
10,600
40,500
37,300
-
-
MAD & BOLIG
68,500
42,800
29,100
18,400
55,600
51,300
8,700
17,200
PSYKOLOGI
58,300
36,500
24,800
15,700
47,300
43,800
8,000
15,900
Q
59,900
37,500
25,500
16,200
48,800
45,000
9,900
19,000
ROYAL
35,300
21,800
14,600
-
28,400
26,100
-
-
STREET BOYS
25,600
16,000
10,900
6,900
20,300
-
-
-
TIDENS KVINDER
36,700
22,900
15,600
9,900
29,100
27,500
5,300
10,700
TOPMODEL
31,900
19,300
-
-
-
-
-
-
VI UNGE
52,300
31,900
21,600
13,700
41,500
38,200
-
-
VI UNGE STORY
32,500
20,300
13,800
8,800
25,900
24,400
-
-
-
14,300
-
-
-
17,200
-
-
2/1
1/1
1/2
1/4
VI UNGE POSTERS
WEEKLIES
7 TV DAGE
Back-
Advertorial price
Single
Double
cover
per full page
module
module
-
20,100
13,600
8,900
22,700
-
-
-
BILLED-BLADET
93,800
58,600
39,800
25,200
67,400
70,300
-
-
FEMINA
94,500
59,100
40,200
25,400
68,000
70,900
15,300
30,400
109,800
68,700
46,700
29,600
79,000
82,500
16,100
32,100
47,700
29,800
20,200
12,800
34,300
35,700
-
-
129,000
80,800
55,000
34,800
-
97,000
-
-
SØNDAG
59,200
37,100
25,100
16,000
42,500
44,500
10,600
21,100
UDE OG HJEMME
91,700
57,400
39,000
24,700
66,000
69,000
13,800
27,500
FAMILIE JOURNAL
KIG IND
SE OG HØR
All prices are ind DKK excl. VAT. Prices are subjets to increases, errors and omissions in the ratecard.
All advertorials must be approved by the editors of the magazine in question.
The price of advertorials do not include production costs and advertorials are not covered by the other discount structure.
For other creative solutions, contacts Aller Mediasale.
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prices 2013
prices 2013
Online
Lifestyle:
in.dk, elle.dk, bazaronline.dk, magasinetmad.dk, madogbolig.dk, mama.dk, antikogauktion.dk, psykologimagasinet.dk, q.dk, oestrogen.dk,
streetboys.dk, viunge.dk, storynet.dk, femina.dk, soendag.dk, familiejournal.dk, udeoghjemme.dk, isabellas.dk
Entertainment:
billedbladet.dk, kigind.com, seoghoer.dk, pling.dk and tjektv.dk.
Format LifestyleEntertainment
930x180/728x90 300x250 RON*
ROS**
DHTML (floating ad) Expandable Geotargeting
Re-targeting Frequency per unique browser Sequence
Premium position
Microsite User survey Delivery
155
65
CPM
130
45
CPM
140 50CPM
145 55CPM
450
200
CPM
225 80
CPM
50 50CPM
100
100
CPM
10
10
CPM
20
20
CPM
20
20
CPM
75,000 75,000
Fixed price
by agreement by agreement by agreement
*Pageviews distributed randomly at 930x180, 728x90 and 300x250 on random sites in the category. **Pageviews distributed randomly at 930x90, 728x90 and 300x250 on one selected site in the category.
Site
HOMEPAGE OWNERSHIP
(per day, all banners +
wallpaper on the homepage)
Wallpaper
(per day, on the
whole site)
Ad Article**
(3 months)
COMPETITION
(14 days)
Quickpolls
(14 days)
antikogauktion.dk*
3,500
5,000
7,500
7,500
7,500
bazaronline.dk*
7,500
5,000
7,500
7,500
7,500
billedbladet.dk
10,000
10,000
17,500
17,500
elle.dk
9,500
9,500
12,500
12,500
10,000
familiejournal.dk*
7,500
9,500
22,500
22,500
12,500
femina.dk*
9,500
16,500
25,000
25,000
15,000
in.dk*
3,500
3,500
7,500
7,500
7,500
isabellas.dk
3,500
5,000
7,500
7,500
7,500
kigind.com
7,500
7,500
7,500
7,500
7,500
madogbolig.dk*
3,500
5,000
7,500
7,500
7,500
magasinetmad.dk*
3,500
5,000
7,500
7,500
7,500
mama.dk*
3,500
5,000
12,500
12,500
7,500
oestrogen.dk
5,000
12,500
15,000
15,000
10,000
psykologimagasinet.dk*
3,500
5,000
7,500
7,500
7,500
q.dk*
3,500
5,000
7,500
7,500
7,500
seoghoer.dk
12,500
12,500
30,000
30,000
17,500
soendag.dk
7,500
7,500
7,500
7,500
7,500
storynet.dk*
3,500
5,000
7,500
7,500
7,500
streetboys.dk*
3,500
5,000
7,500
7,500
7,500
udeoghjemme.dk*
7,500
9,500
12,500
12,500
7,500
12,500
14,500
30,000
30,000
15,000
-
viunge.dk
All Aller sites
85,000
75,000 ***
-
-
All lifestyle sites
75,500
50,000
-
-
**Price when delivering finished material. There is a supplement of DKK 8,500 if the editors write
the article text.
***Excluding billedbladet.dk
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Aller Media A/S
10,000
Minimum order: DKK 10,000. Segmented campaigns: + CPM 20
Discount is not given on editorial products, advertorials, competitions and quick polls
When purchasing ownership and wallpapers on sites marked with * at least three must be bought.
Aller Media A/S
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prices 2013
prices 2013
Mobil
site
TOP BANNER*
BOTTOM BANNER*
m.biledbladet.dk
65
45
m.seoghoer.dk
65
45
m.bazaronline.dk
155
115
m.oestrogen.dk
155
115
65
45
m.udeoghjemme.dk
155
115
m.madogbolig.dk
155
115
m.q.dk
155
115
m.mama.dk
155
115
m.femina.dk
155
115
m.elle.dk
155
115
m.viunge.dk
155
115
m.streetboys.dk
155
115
m.kigind.com
site
Ron**
Lifestyle
Entertainment
Delivery
140
50
CPM
Photo by Garo/Phanie / Rex Features
*Format: 320x80 max 65 KB jpg/gif.
**Pageviews distributed on all Allers sites and distributed randomly at the two positions at randomly sites in the category.
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prices 2013
Digital Products
NEWSLETTER
We offer advertising in the newsletters for the following brands:
Slankedoktor kost, Slankedoktor motion, ELLE, Familie Journal, FEMINA, Oestrogen, MAD OG BOLIG, mama.dk, Q, UDE OG HJEMME, SØNDAG, Soendag.dk.
format
Price
Delivery
300x250
200
CPM
WEB-TV
Web-tv package A | DKK 45,000:
•
•
•
Production of 4 spots
Exposure of 4 spots over a 3 months period on an Aller website
DVD with the spots, which can be used on the advertiser’s website/shop
Web-tv package B | DKK 75,000:
•
•
•
Production of 10 spots
Exposure of 10 spots over a 3 months period on an Aller website
DVD with the spots, which can be used on the advertier’s website/shop
Web-tv package B | DKK 75,000:
•
•
Web-tv package A | DKK 8,000 per site
Web-tv package B | DKK 15,000 per site
Puchase of spots for use on websites other than an Aller site and advertiser’s
• Web-tv package A | DKK 45,000
• Web-tv package B | DKK 75,000
The video spots can be purchased after the expiration of the agreement.
Read the full terms and conditions on www.annonce.aller.dk
Livestreaming
•
•
Live streaming (1 day) | DKK 20,000
1-4 hours of edited film from the live streaming day (can only be purchased when buying 1 day of live streaming) | DKK 5,000
Submission of material
Material should be sent
to [email protected] at least
three days before the
start of the campaign.
Specifications
For specifications see
www.mediesalg.aller.dk
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prices 2013
prices 2013
Discounts print
COMMON DISCOUNT FOR WEEKLIES AND MAGAZINES
Annual contracts:
When entering into an Annual Contract for 2013 of at least DKK 200,000 with Aller Mediasale, it is possible to obtain a
turnover discount. It is possible to make individual Annual Contracts, which combine Aller Media’s platforms. The Annual
Contract is concluded on the basis of the customer’s net investment before commission in respect of all weeklies and magazines covered under Aller Mediasale (individual contracts are made in respect of ELLE) and includes the full investment.
However, technical costs, postage etc. are not included in the investment amount, which is invoiced to the customer.
Please contact Aller Mediasale for further information on terms and conditions.
The turnover discount is the only type of discount which is combinable with other discounts.
Multi-shots:
By placing at least 4 sequential pages in the same publication, we offer a discount on the advertisement’s full page price
in four colours of: 35% discount.
MAGAZINES
Quantity discount:
BAZAR, Q, IN, FEMINA, Mad og Bolig, Vi Unge, Vi Unge Story, Vi Unge Posters, TopModel, Streetboys:
2 pages
3-4 pages
5-8 pages
9-14 pages
15-20 pages
21 pages or more
5%
10%
15%
20%
25%
30%
The advertisements must be placed within 12 months. 2 half pages equals 1 full page
and 1 double page spread equals 2 full pages.
Quantity discount:
Isabellas, Antik & Auktion, Mad!, Psykologi, Tidens Kvinder:
2 pages
5%
3 pages
10%
4 pages 15%
5 pages
20%
6 pages
25%
7+ pages
30%
The advertisements must be placed within 12 months. 2 half pages equals 1 full page
and 1 double page spread equals 2 full pages.
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prices 2013
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Discounts print (continued)
WEEKLIES
Special placements:
First half Other special placements + 15%
+ 10%
Quantity discount in weeklies:
The placements must be made in the same media. In order to achieve the discount,
the placements must be booked on the same order.
Discount on 2-5 placements:
2 placements within 2 weeks 10%
3 placements within 3 weeks
15%
4 placements within 4 weeks
25%
5 placements within 5 weeks
30%
The above deal does not apply in respect of FEMINA.
Discount on 5-10 placements:
5 placements within 6 months
6 placements within 6 months
7 placements within 6 months
8 placements within 6 months
9 placements within 6 months
10 placements within 6 months
20%
21%
22%
23%
24%
25%
Special placements for magazines:
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Bazar, Isabellas, Q, Psykologi,
Tidens Kvinder, Vi Unge, Vi Unge Story, TopModel, Streetboys:
First ¼ of the magazine + 15%
Inside back cover
and other special placements + 10%
Material:
Upload material on: portal.aller.dk
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15
contact
Visiting adress
Havneholmen 33
1561 Copenhagen V
Denmark
Telephone +45 72 34 26 26
Fax: 72 34 20 03
Postal adress
Aller Media A/S
Att .: Aller Mediasale
Postboks 420
0900 Copenhagen C
Demark
www.mediesalg.aller.dk