Creative Media Brochure

THE GAMES GROUP
2010 MEDIA KIT
GamesRadar
UVs: 2,897,000*
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“GamesRadar goes beyond the game
review and allows gamers unique insights
into the games that they cover, making
the site an absolutely critical partner.”
—Activision
www.gamesradar.com
*Source:
comScore Media Metrix
April 2010 (1 year average)
Appealing to men 13-34
who are passionate about
gaming, GamesRadar is
the premiere online site
for video game culture
and the world that
revolves around it.
GamesRadar is the true voice of the
gaming community known for it’s wit
and humor. It appeals to today’s gamer
because it goes beyond reviews and
previews reporting. The site offers
innovative and bold features, hours of
pin-sharp video, a massive jabber-happy
community and an ever growing mountain
of cheats, tips, hints, and FAQs you
won’t find elsewhere. In other words,
GamesRadar focuses on the stuff that
appeals to the real gamer.
VISITOR STATISTICS
•
86% like the fact that articles and
features are written for gamers by
gamers
•
81% have purchased a game as a
result of reading an article or seeing
an ad on the site
•
83% consider GamesRadar to be their
favorite website
•
71% favor GamesRadar for giving the
best cheats and tips
*Source:
GamesRadar Visitor Study
GENERAL
ADVERTISING
RATES
ONLINE SPECS
HOMEPAGE
LEADERBOARD
SKYSCRAPER
MPU
INTERSTITIAL
SKIN
GAMESRADAR
HOMEPAGE ROADBOCK
($20,000 / DAY FOR ALL)
CHEAT PLANET
HOMEPAGE ROADBOCK
($20,000 / DAY FOR ALL)
PLATFORM
PAGE ROADBOCK*
($15,000 / DAY FOR ALL)
RUN OF
SITE MEDIA
(HTML, JAVASCRIPT :15 OR :30 SEC.)
TARGETED
MEDIA
(HTML, JAVASCRIPT :15 OR :30 SEC.)
3RD PARTY
TECHNOLOGY
RATES
SIZE
1600X1200
728 X 90
FF/CPM
FLAT FEE
FLAT FEE
NET
$4,000 / DAY
$4,000 / DAY
HOMEPAGE SKIN
PRE-ROLL
VIDEO
STREAM
(4:3 OR 16:9)
1600
300 X 600
300 X 250
FLAT FEE
$4,000 / DAY
FLAT FEE
$4,000 / DAY
300 X 600
300 X 250
FLAT FEE
$4,000 / DAY
FLAT FEE
$4,000 / DAY
300 X 600
300 X 250
FLAT FEE
$3,000 / DAY
FLAT FEE
$3,000 / DAY
SIZE
728 X 90
FF/CPM
CPM
NET
$12.00
300 X 600
300 X 250
600 X 400
320 X 240
CPM
$16.00
CPM
$14.00
CPM
$20.00
CPM
$40.00
SIZE
728 X 90
FF/CPM
CPM
NET
$14.00
300 X 600
300 X 250
600 X 400
320 X 240
CPM
$18.00
CPM
$16.00
CPM
$22.00
CPM
$45.00
SIZE
CUSTOM
728 X 90
FF/CPM
FLAT FEE
FLAT FEE
NET
$4,000 / DAY
$4,000 / DAY
SIZE
CUSTOM
728 X 90
FF/CPM
FLAT FEE
FLAT FEE
NET
$3,000 / DAY
$3,000 / DAY
PROVIDER
EYEBLASTER -EXPAND
EYEBLASTER -FLOATING
POINTROLL -EXPAND
EYEWONDER -STREAMING
KLIPMART
SERVING FEE
NET
$3.00 CPM
$5.00 CPM
$5.00 CPM
$3.00 CPM
$0.00 CPM
$18.00
$20.00
$20.00
$18.00
$15.00
Geo target and demo target 15% premium charge
*Roadblocks include the following units: skin, leaderboard, skyscraper
*Roadblock packages are sold as a whole
X 1200
LEADERBOARD
SKYSCRAPER
MPU
INTERSTITIAL
728 X 90
300 X 600
300 X 250
600 X 400
275
UNLIMITED
275
UNLIMITED
275
UNLIMITED
275
UNLIMITED
> GIFs or JPEGs
MAX. KB SIZE
MAX. # OF ANIMATION LOOPS
275
UNLIMITED
> FLASH MPU
MAX. KB SIZE
MAX. # OF ANIMATION LOOPS
NOTES
CLICK TAG INSTRUCTIONS
275
275
275
275
275
UNLIMITED
UNLIMITED
UNLIMITED
UNLIMITED
:15 MAX. TIME
UP TO FLASH 10 (PROVIDE .GIF & .FLA FILES)
FILES SHOULD USE A CLICKTAG INSTEAD OF HARD-CODING THE URL. MAX FRAME RATE IS 24 FPS.
PLEASE INCLUDE BACK UP GIF/JPG.
> 3RD PARTY RICH MEDIA AD TAG
UNLIMITED
UNLIMITED
UNLIMITED
UNLIMITED
UNLIMITED
MAX. LOOPING ANIMATION
N/A
DOWN
LEFT
LEFT
N/A
EXPAND DIRECTORY PIXEL SIZE 728 X 700
600 X 600
650 X 250
AUDIO OR EXPANDING ADS MUST BE USER INITIATED. A STOP/CLOSE BUTTON IS REQUIRED.
NOTES
NO POP-UP ADS. FOR CLICKABLE PAGE SKINS, EDITORIAL AREA IS 916 PX WIDE.
> PRE-ROLL VIDEOS
:15 OR :30 PRE-ROLLS: UNCOMPRESSED VIDEO FILES IN .AVI, .MPG, or
.MOV FORMAT OR REDIRECTS TO YOUR HOSTED .FLV'S. ASPECT RATIO
IS 4:3 OR 16:9.
> DEADLINE FOR CREATIVE MATERIALS + URL
3 BUSINESS DAYS PRIOR TO START DATE
CONTACTS
VP Sales & Marketing
Rachelle Considine
E: [email protected]
T: 650-238-2505
ONLINE SPECS
Executive Director, Integrated Sales
Nate Hunt
E: [email protected]
T: 415-269-5402
PAGE SKIN
> Skins will be available on GamesRadar
homepage, CheatPlanet homepage, and
platform pages
> Pixel size: 1600 width x 1200 height
> Middle plain white background: 916 px
width
> Gutters: 361 x 1200 px
> File format: Static GIF or JPEG
> File size: 275KB
> Skin is clickable, please provide click thru
URL
> 300 x 600 may be replaced with a 300 x
250
National Sales Manager, Key Accounts
Isaac Ugay
E: [email protected]
T: 714-381-3419
> Sound
• Sound must be User-initiated
> Remarks
• Larger sized ads that obscure or "live" on
content are subject to approval
• GamesRadar has final approval over all
ad units
Regional Sales Director
Frank Rosa
E: [email protected]
T: 646-723-5459
EXPANDABLE UNITS AD SPECS
> Dimensions & Weight
• Width: 600, Maximum Height: 600
• No full page ads. The width and height
maximums are only for areas of the page
where the expandable unit are 600 x 600
• File weight: 275K initial load (additional
files can be subloaded)
• GamesRadar recommends the
expandable unit be no larger than 500 x
500
> Deadline
• 3 business days
Regional Sales Manager
Carol Gillard
E: [email protected]
T: 646-723-5476
Regional Sales Manager
Ace St. Germain
E: [email protected]
T: 650-238-2571
Account Executive
Ashley Kardel
E: [email protected]
T: 650-745-9229
> Site-served (accept 1x1 tracking)
Leaderboard
> Recommended no text (Logos OK)
> Creation lead time: If GamesRadar design
team creates, the leadtime is 2 weeks (inc.
approval)
Page Skin
> Complete Roadblock: 3 units
1. Page Skin
2. Leaderboard 728 x 90
3. Skyscraper 300 x 600
Skyscraper
> Close Box
• Close button must be present on
Expandable Unit and Reminder ad at all
times
• Close button must be clearly visible,
contain the word "CLOSE", and be at
least 50 x 16 (width x height). An "X" is
optional
• Close button colors should be highly
contrasting to ad and not be covered at
any time by the ad
Ad Coordinator
Jose Urrutia
E: [email protected]
T: 650-238-2498
Future US, Inc.
4000 Shoreline Court
South San Francisco, CA 94080
650-872-1642
www.futureus.com
Ad Coordinator
Heidi Hapin
E: [email protected]
T: 650-238-2475