Maquetación 1 - Cristian Lay

CRISTIAN LAY
BUSINESS
P R E S S
RELEASE
index
COMPANY BACKGROUND
BUSINESS MODEL
INTERNATIONAL CONSOLIDATION
A SYMBOL WITH CHARACTER
LATEST PROJECTS
CRISTIAN LAY SOCIAL
CRISTIAN LAY
company background
CRISTIAN LAY, was created in
1981, and has always been a leading company in the
field of jewellery design having found the perfect formula
between offering jewellery affordable to all that is also
modern and yet skillfully crafted thanks to the company’s
goldsmith’s tradition.
Throughout its 30 years of existence, the company has broadened its
lines of products and now offers more than 10,000 items ranging from jewellery or watches to cosmetic products and accessories. This has enabled
the company to convert itself in one of the leading companies in the sector
with more than 1,000 employees, a sales network of 130,000 collaborators
dealing with more than thirteen million clients in the 17 countries where it operates at present.
This is what makes CRISTIAN LAY a leading company in the sector.
CRISTIAN LAY has secured its position as first manufacturer of
jewellery in Europe and now generates an annual profit that exceeds 171
million euros. It is able to offer maximum quality products thanks to the control it operates over the whole of the manufacturing process of the articles it
markets and its use of high technology as well as its infrastructure that represents the biggest and most modern jewellery factory in Europe and that
was inaugurated in 2008.
Over the years, CRISTIAN LAY has continued to diversify its
business portfolio and now forms a considerable group of companies specialised in sectors as diversified as gas manufacturing, ondulated cardboard
manufacturing and distribution, cosmetics and personal hygiene, fruit and
vegetables and the production of alternative and renewable energies.
CRISTIAN LAY
business press release
business model
Selling via catalogues and offering to physically purchase items is what
our commercial network does.
It is able to offer the widest range of products available in the market
thanks to its paper format General Book CRISTIAN LAY and campaign catalogues. We offer any product designed to model people’s image
at an unbeatable quality and prices.
The model is inspired by the WIN-WIN moto. The company is composed
of entrepreneurs and achieves its global success when all those who are part
of it are successful themselves. Not only does it offer trendy products that
attract a majority of consumers but it also offers quality services and products
as well as a customer service support at prices unbeatable in the market.
And most importantly CRISTIAN LAY also relies on the human qualities of its members for the benefit of the customers who save time and
money whilst enjoying a personalised service
CRISTIAN LAY’s manufacturing process of any of its lines must
comply with strict standards of quality that make it fully reliable and make for
the tested duration of all of our products. This enables
CRISTIAN LAY to offer a guarantee on all of its gold and silver
jewellery items which are verified and certified by the recognised
gemological laboratory GEMACYT.
All of this and the company’s decision to manufacture its own products
as well as its 1,200 employees have converted CRISTIAN LAY into
the first manufacturer of jewellery in Europe.
>>>
CAMPAIGN CATALOGUE
GENERAL BOOK (GENERAL CATALOGUE)
CRISTIAN LAY
business press release
international consolidation
EUROPE
SPAIN
ITALY
PORTUGAL
CROATIA
CZECH REPUBLIC
ROMANIA
TURKEY
AMERICA
CHILE
COSTA RICA
COLOMBIA
MEXICO
PANAMA
PUERTO RICO
DOMINICAN REPUBLIC
NORTE DE ÁFRICA
ANGOLA
ALEGERIA*
LIBYA*
MOROCCO
TUNISIA
CRISTIAN LAY’s unusual business model has allowed for the company’s rapid expansion which started at the end of the 80s and has enabled the
company to operate today in 17 countries of Europe, America and Africa and in many others where the company is currently about to launch*.
CRISTIAN LAY
business press release
a symbol
with character
Thanks to the desire of its Creative Director Miguel Ángel Leal (born on the 6th of January
1980 in Badajoz), CRISTIAN LAY, opted for a new icon in 2008 to better identify
the brand and reflect the company’s values.
Miguel Ángel Leal is the second generation within CRISTIAN LAY. and works
as the marketing, communication and creative director of the company founded by his father. He chose the butterfly as its icon because for him this animal symbolises the brand
perfectly. Indeed this fascinating insect goes through a process of transformation from a
chrysalis to becoming one of the most spectacular creatures that exists in nature. It is also
a symbol of good luck and beauty.
He has created three collections for CRISTIAN LAY, and also possesses his
own brand that bears his name and which he launched in 2010.
CRISTIAN LAY
business press release
image & communication
CRISTIAN LAY’s marketing and communication strategy is meant to provide constant
support to its network of collaborators and clients. The creation in 2008 of its line Prestige
which benefited fro the collaboration of outstanding designers and public figures as well as
the launching of the brand and products to the media represented a key event for the company and contributed to consolidating the company’s branding.
Designers as reputable as Javier Larrainzar, Candela Sastre, Lolita, Jaqueline de la Vega,
Elena Tablada, Melanie Olivares, amongst others have collaborated with CRISTIAN LAY
adding their own personal touch to various pieces that attracted hundreds of people.
^
JAVIER LARRAINZAR
LOLITA
>
CANDELA SASTRE
JAQUELINE DE LA VEGA
ELENA TABLADA
>>
MELANIE OLIVARES
CRISTIAN LAY
business press release
LA
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CA
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JAV
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latest projects
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2009 spring-summer collections
Designers Javier Larrainzar and Candela Sastre collaborate to the Prestige line as well as Miguel Ángel Leal who also presented his new collection inspired in what is today CRISTIAN LAY’s branding icon.
The image of the most prestigious line of jewellery was international
top model Verónica Blume.
CRISTIAN LAY
business press release
MALÚ Y MELENDI
may 2009
CRISTIAN LAY takes part in the MIAMI
FASHION WEEK event with exceptional guests
such as actress Elsa Pataky, presentor Chabeli
Iglesias, singer Julio José Iglesias and designer
Elena Tablada.
Elisabeth Reyes, ex Miss España closed the
successful catwalk wearing creations by Miguel
Ángel Leal.
ANGY FERNÁNDEZ, ANDREA DURO Y ÚRSULA CORBELÓ
MAR SAURA
june 2009
july 2009
Presentation of the catalogue “La magia de la
razón”, (“The Magic of Reason”) that included the
participation of singers Malú and Melendi as well
as young actresses Andrea Duro, Angy Fernández
and Úrsula Corberó.
Presentation of the new fragrance “BLUSH by
Miguel Ángel Leal”, the image of this new mysterious and evocative fragrance being actress Mar
Saura.
CRISTIAN LAY
business press release
2009 Autumn-Winter collections
COLECCIÓN ELENA TABLADA
CAROLINA CEREZUELA
Javier Larrainzar continues to collaborate and presents his new collection. Miguel Ángel Leal surprises
everyone with his collection inspired by the butterfly insect that also includes fresh and trendy creations
by Elena Tablada.
Actress and presenter Carolina Cerezuela is the image of the Prestige line for the 2009 AutumnWinter collection.
OCTAVI PUJADES
october 2009
Presentation of the new fragrance CLM for men.
Actor Octavi Pujades is the image of this new fragrance, both daring and a little naughty.
CRISTIAN LAY
business press release
CC
IÓ
FLORES
ITA
Spring-Summer collections
COL
E
N
L
LO
MISCHA BARTON CON MIGUEL ÁNGEL LEAL
SORAYA ARNELAS
Singer Lolita Flores presents her new jewellery collection designed for CRISTIAN LAY with
pieces full of symbolism. Javier Larrainzar and
Miguel Ángel Leal surprise us once again with creations designed for this summer season.
Soraya Arnelas is the image of the Prestige line.
JUAN GARCÍA
- MR. MUNDO’07
ALBERTO CONTADOR
february 2010
may 2010
Juan García Postigo, Mister World 2007, is the
image of the 2010 SPRING-SUMMER
Cyclist Alberto Contador, winner of three Tour de
France, one Giro de Italia and of the Vuelta a
España becomes the image of a new collection
of watches.
Actress Mischa Barton launches the presentation
of the 2010 SPRING-SUMMER collections.
CRISTIAN LAY
business press release
2010 Spring-Summer collections
^
RICARDO PEREIRA
^
ADRIANA KAREMBEU
>
BERTÍN OSBORNE
Lisbon is the chosen city to present “The Secret: the most expected fashion collection”.
Portuguese actor Ricardo Pereira is the image of the collection designed for men which
he also presents.
Slovakian top model Adriana Karembeu is the image of the 2010 FALL WINTER
collection. Bertín Osborne designs his first fragrance which symbolises a way of being,
living and feeling “Toro by Bertín Osborne”.
CRISTIAN LAY
business press release
2010 Spring-Summer collections
BERTÍN OSBORNE
MARTA TORNÉ
CRISTIAN LAY
new magazine nº 1
Presenter and actress Marta Torné is the new
image for the fragrance BLUSH by Miguel Ángel
Leal designed for women.
Bertín Osborne and CRISTIAN LAY
seal their strong ties by launching an exclusive collection of watches on the market that show the
same elegance as the popular presenter.
MELANIE OLIVARES
COL. BENDITA LOCURA
COL. JAQUELINE DE LA VEGA
ALBERTO CONTADOR
june 2011
Following his victory of the Giro de Italia in 2011,
Alberto Contador reaches the podium in Milan
wearing a CRISTIAN LAY watch specially
designed for this occasion with a pink strap that
matches the champion’s shirt.
CRISTIAN LAY launches a very juvenile
and summery collection called “Bendita Locura”,
inspired by the popular actress Melanie Olivares.
august 2011
Together with CRISTIAN LAY, presenter
and model Jaqueline de la Vega design a line of
jewellery called “Jaqueline from Bali” inspired by
the Indonesian island.
CRISTIAN LAY
business press release
social
CRISTIAN LAY
october 2009
<
REVISTA AR
- MIGUEL ÁNGEL LEAL,
SOLIDARITY BRACELET COLL.
<<
MIGUEL ÁNGEL LEAL AND ISABEL
ORIOL, HANDING OVER OF DONATION
^
REVISTA AR
- SPECIAL PUBLICATION FOR BREAST CANCER DAY
^
CRISTIAN LAY SOLIDARITY BRACELET COLLECTION
To commemorate “International Breast Cancer Day”, CRISTIAN LAY
and the publishers of the Revista AR, a magazine for women, develop a project that includes the participation of numerous figures of the world of culture
and the entertainment industry so as to raise funds to promote research to
fight this illness.
For this occasion, CRISTIAN LAY designed a collection of solidarity jewellery. The entirety of the profits obtained from the sales were donated to AECC (THE SPANISH ASSOCIATION AGAINST CANCER).
Funds collected reached 70,000 euros and were handed over to the
president of the association, Isabel Oriol during an act celebrated in the entity’s headquarters.
CRISTIAN LAY
business press release
COLECCIÓN
“N O
M
ÁS
GRI
LÁ
MAS”
^
MIGUEL ÁNGEL LEAL IN LEOGANE, HAÏTI
madrid 2010
^
“NO MORE TEARS” CAMPAIGN”
>
MIGUEL ÁNGEL LEAL AND HUECCO
IN LEOGANE, HAÏTI
CRISTIAN L AY and singer Huecco had designed a new collection of
solidarity jewellery.
This collection was named after one of the singer’s most famous and committed songs called “Se acabaron las lágrimas” (“No more tears”).
The benefits from the sales of this collection were used to rebuild an orphanage located in Leogane (Haïti) which was entirely destroyed after the earthquake
that hit the country.
CRISTIAN LAY
business press release
june 2011
MARISA BERENSON, ANA OBREGÓN,
MIGUEL ÁNGEL LEAL Y JAQUELINE DE LA VEGA
MIGUEL ÁNGEL LEAL Y JAQUELINE DE LA VEGA
JAQUELINE DE LA VEGA, CARMEN LOMANA, MIGUEL ÁNGEL LEAL Y ANA OBREGÓN
The NGO Children for Peace celebrated their second charity event in Marbella to raise funds aimed at improving the lives of underprivileged children
born in areas suffering from a conflict.
Numerous well known figures took part in the event for the benefit of this
cause and were able to witness the prize rewarded to CRISTIAN LAY
for the humanitarian aid given in Leogane (Haïti) where the company funded
the reconstruction of an orphanage destroyed by the earthquake that struck
the country in 2010.
This reward enabled the Creative Director of the firm to become one
of the stars of that night whilst he collected the prize from the hands of
Marisa Berenson.
CRISTIAN LAY
business press release
january 2012
CRISTIAN LAY, the foundation Isabel Gemio and the Association ADEEM
(Association of Young Spanish Designers in Movement) joined together in an effort
to launch a new solidarity project aimed at raising funds for families with children suffering from “rare diseases”.
A total of 10 designers took part in the solidarity fashion catwalk competition
judged by a panel of famous individuals from the world of design, fashion and journalism such as Olga Ruiz from the magazine Telva; Cuca Solana, director of Pasarela
Cibeles, fashion photographer Luis Malibrán, designer Miguel Ángel Leal amongst
others. They selected the winner who was given the opportunity to commercialise
his own creations under the brand “Sbelia” which profits were donated to the Isabel
Gemio foundation.
ISABEL GEMIO AND MIGUEL ÁNGEL LEAL
LUIS MALIBRÁN, ISABEL GEMIO AND MIGUEL ÁNGEL LEAL
CRISTIAN LAY
business press release
december 2012
The company launched the competition “The biggest virtual kiss in the world” through
our Creative Director Miguel Ángel Leal’s fan page which received a great amount of
positive messages about our company and the pieces designed by Miguel Ángel
Leal from the collection named “Diseños con Alma” via the most prestigious bloggers
of our country.
CRISTIAN LAY
business press release
enero 2013
Publication of an article called “Algo brilla en Badajoz” (“Something is shining in
Badajoz) in the magazine named “Actualidad Económica” dedicated to the field of
economics in which CRISTIAN LAY is the star of the interview held by our
Creative Director Miguel Ángel Leal for possessing the biggest jewellery factory
in Europe.
CRISTIAN LAY
business press release
april 2013
For the first time in history, a piece of jewellery is used in a film script. The bracelet
of “Balance” designed by our Creative Director Miguel Ángel Leal appears in the film
“Alacrán Enamorado” (“Alacrán in love”) directed by Santiago A. Zannou and based
on a novel by Carlos Bardem.
<^
POSTER “ALACRÁN ENAMORADO”
^>
MAIN CAST WITH FILM DIRECTOR
SANTIAGO A. ZANNOU
<<
MIGUEL ÁNGEL LEAL, JAVIER BARDEM.
<
SCENE FROM THE FILM IN WHICH APPEARS
THE BALANCE BRACELET.
CRISTIAN LAY
business press release
may 2013
october 2013
december 2013
CRISTIAN L AY is rewarded the “Extremadura Exporta: Trayectoria” prize for its
international expansion, the largest business expansion displayed by a company from the region
of Extremadura in Spain.
CRISTIAN LAY is accredited a special
mention “Estrategia y Crecimiento” (“Strategy and
Growth”) by the Asociación para el progreso de
la Dirección.
The company is rewarded the title of National
Champions for Spain in the RSM Entrepreneur
of the year category allocated by European Business Awards.
CRISTIAN LAY
business press release
CRISTIAN LAY
BUSINESS PRESS RELEASE
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