mediakit - Alliance Wakeboard

wakeboard
MEDIA KIT
wakeboard
wakeboard
wakeboard
ALLIANCE
ALLIANCE
two thousand Thirteen
ALLIANCE
CORTESE
ALLIANCE
Wakeboarding and Wakeskating's Movement and Lifestyle-- -
WITH OVER 3.5 MILLION PARTICIPANTS,
wakeboarding and wakeskating have a dedicated corps of riders whose identities
are tied to its spirit and lifestyle. These participants are young, opinionated, and
have resources to spend. We are snowboarding and surfing to millions of riders
in the middle of our country who don’t have a mountain or an ocean.
ALLIANCE
FOR THE PAST TWELVE YEARS,
Alliance Wakeboard Magazine has been the magazine of choice for true
wakeboarders and wakeskaters. Our readers expect Alliance to be on the
frontline of our activity and they eagerly anticipate each issue. Alliance Wakeboard Magazine
is independently published and solely focused on bringing our readers the most current and
complete editorial coverage of our sports. Our editorial experience is used, not only to cover
wakeboarding and wakeskating, but also actively unearth new regions, athletes, participants
and markets. Through our affiliate staff in the UK we have the strategic advantage of being
able to connect with wake enthusiasts on a truly global scale. Alliance’s editorial goals go
beyond simply entertaining and informing; we work to bring our readers along on the journey
of our growing sports and publication.
Wakeboarding has more than 3.5 million participants in the United
States alone, add equally passionate and rapidly growing factions
of wakeskating and wakesurfing enthusiasts and you have a growing
community of boardsport participants with significant purchasing power. As
access to the sport grows regularly with the propagation of cable parks throughout
the country and globe, wakeboarding has become a truly global activity.
The�sport
Alliance Wakeboard Magazine is written, edited, and photographed by
riders and industry experts. Collectively, this group has more editorial
and industry experience than any other wakeboarding and wakeskating
publication or media company in the world. Wherever Alliance goes, the highest
expectations and best reputation in the industry precede us.
content
012 BIG PICTURE
Winch and cable
026 CURRENT
On point
030 E-BOMBS & OVERHEARD
Peanut gallery
032 BROWN TROUT
070
O'NEILL RIVER TRIP
Knowledge
034 BEST & WORST
Brenton Priestley
036 REASON
Traveling
038 MATTERS
Remembering Kenney
040 SUBSCRIBE:
Heads-in-holes
078
Red bull wake Open
084 CONTESTING
Wake Park Triple Crown 2
086 REVIEWS
Get loud
044
THE LIST
088 COME CORRECT
Toeside backside 180 rewind
w/ Daniel Grant
090 GOODS
Boards & bindings
092 IN STORE
Bennett’s boat & ski
096 COMING UP
Gordon Harrison
054
METHOD CONTEST
098 GIRL PAGE
Morgan
100 BIG HEADS
Heads up
102 WAD
That extra kick
Alliance Wakeboard reaches a quality of wakeboarder and wakeskater
that no other magazine in the world can match. We reach the most
dedicated riders and lifestyle enthusiasts in the sport; the insiders and the
local opinion leaders across the country. This reach and influence has spread outside
readers
the United States as dedicated riders all over the world ask for Alliance.
Median household income for all wakeboarding participants is $75,000.
Over 1 million of these participants are core participants, meaning
they define themselves as wakeboarders: these are our readers.
More than 70% of all participants are males under the age of 25.
More than 75% of the frequent participants are under the age of 25.
opportu
nity
READER INFORMATION
SEX: 79% male, 21% female
AGE: Median 20.7
HOURS PER ISSUE SPENT READING
ALLIANCE: 2.9
OTHER SPORTING ACTIVITIES:
Skateboarding 42%,
Snowboarding 31%, Surfing 18%
OWN OR HAVE ACCESS TO A
COMPUTER: 99%
HOURS PER WEEK SPENT ONLINE:
12.54
Alliance Wakeboard Magazine publishes 8 issues per year, distributing
40,000 copies per issue through subscribers, boardsport retailers,
bookstores, boat dealerships, events, and industry affiliates. Our
distribution ensures that your ads get in front of active participants and true lifestyle
enthusiasts: regular purchasers of new products.
distribu
tion
40,000 copies per issue with a pass
along rate of 4x, totaling 168,000
readers per issue.
58% of our readers acquire our
publication at a boardsport retailer,
bookstore or a boat dealership.
40% of our distribution is represented
by subscribers.
2% of our readers are industry
affiliates or professional athletes.
Additional copies are distributed
to subscribers and newsstands
throughout the world.
Alliance Wakeboard Magazine
is the only domestic publication
to have a syndication agreement
established in the UK.
retail
RETAIL DEVELOPMENT PROGRAM
Alliance is the only media company in our market with a program
specifically focused on the development and growth of the wakeboarding
retail network. The Alliance Retail Development Program is designed as a conduit
for retailers and manufacturers. By sharing valuable information with both marketing
partners, Alliance acts as a support mechanism focused on growing both our retail
and our manufacturer partners. This program is effective in sharing quality brands
with the enthusiasts through trusted retail locations. Alliance can effectively marry the
appropriate brands and trusted shops and by doing so offer a better experience for the
participants of our activity.
wakeboard
wakeboard
wakeboard
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ALLIANCE
ADVERTISING SCHEDULE
ALLIANCE
DEC/JAN 2013.1
Ad close
Materials due
In stores
FEB/MAR GEAR GUIDE
2013.2
11/16
11/26
1/4
APRIL 2013.3
1/25
2/1
3/15
MAY 2013.4
2/22
3/1
4/15
JUNE 2013.5
3/29
4/5
5/13
JULY 2013.6
4/26
5/3
6/17
AUG/SEPT 2013.7
5/31
6/7
7/15
ALLIANCE
OCT/NOV 2013.8
7/26
8/2
9/13
10/4
10/11
11/20
10/5
Holiday/Photo Annual LARGE FORMAT
10/12
11/20
Boat Shows
Early Spring
ALLIANCE
Spring
Early Summer
Mid-Summer
Late Summer
Surf Expo
DEC/JAN 2014.1
Holiday/Photo Annual/LARGE FORMAT
ADVERTISING RATES FOR 2 0 1 3
4 COLOR
SPREADS
1 PAGE
2/3 PAGE
1/2 PAGE
2 COLOR
1X
5X
8X
$8526
$4488
$3407
$2712
$8099
$4263
$3237
$2699
$7695
$4049
$3074
$2565
SPREADS
1 PAGE
2/3 PAGE
1/2 PAGE
B&W
1X
5X
8X
$7502
$3949
$3005
$2505
$7125
$3750
$2854
$2379
$6770
$3563
$2712
$2260
SPREADS
1 PAGE
2/3 PAGE
1/2 PAGE
1X
5X
8X
$6486
$3414
$2473
$2161
$6164
$3244
$2349
$2053
$5854
$3100
$2232
$1948
POSITIONED ADS
COVER 2 SPREAD
COVER 2 GATEFOLD
$9780
$14,860
COVER 4
MASTHEAD SPREAD
$9896
$5132