Exclusive Custom Webcast Program

MICRONEWS MEDIA
2011 - Webcast Overview
© 2011
April
2010
www.i-micronews.com
Exclusive Custom
Webcast Program
Benefits:
 Access to a highly targeted and valuable audience of buyers who rely
on the associated website and magazine for news, education, and
vendor information
 All program elements handled “under one roof:”—Program
Development, Production, Platform, and Promotional Management
 Micronews Media supplies analysts’ expertise and personality to
take part in the webcast program acting as a program moderator
 Brand recognition throughout promotional, registration and viewing
experience
 Lead generation
Webcast Program includes exclusive sponsorship of a dynamic live, 40-60 minute
custom Webcast Program. Featuring an industry discussion led by one of
Micronews Media’s expert analysts and followed by a Q&A session.
After the live launch, the webcast will be available for 3 months through imicronews.com.
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2010 Copyrights © Yole Développement SARL. All right reserved.
Exclusive Custom
Webcast Program
 We develop marketing tools to promote your company and its webcast
program:
Advertisements inserted
in our magazines
Email blast
through our database
Banners on I-Micronews.com
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©
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Exclusive Custom
Webcast Program
Registration page
Announcement on I-Micronews.com
Banners on I-Micronews.com
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©
2010 Copyrights © Yole Développement SARL. All right reserved.
Exclusive Custom
Webcast Program
 We develop a marketing campaign to announce the webcast program and
present all speakers. The timeline is dedicated to your webcast.
Marketing
Campaign
begins
Webcast’s
Definition
We help you develop content and
speakers ideas. With their expertise, our
analysts assist you and advise you on the
way to present your technology, your
knowledge.
To promote the webcast, its program and
all speakers, we create banners, email
blasts, advertisements, articles …
Webcast
Released
We produce the
webcast as well as
the event and
provide some
analysis supports.
Webcast
available on IMicronews.com
All contacts can still watch the
webcast weeks after the
event.
12 weeks
8 weeks
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Audience
Webcast Program
 Deliver your brand and product features and benefits to our GLOBAL network
of readers and Subscribers.
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2011 Webcast
Content
EXCLUSIVE CUSTOM WEBCAST PROGRAM
This custom Webinar will deliver your product or technology message to its target audience
in a high-impact and thought-provoking manner while generating both important feedback
and actionable registration/lead data. You develop the presentation and we will do the rest.
Micronews Media will:
• Collaborate to help with developing content and speaker ideas
• Produce the Webinar for live and on-demand release
• Moderate the event and provide some analysis support
• Integrate any related resources into our Webinar platform
• Archive the webcast for 3 months
• Aggressive promotional marketing campaign (described below).
Media plan include:
• Creating and deploying ad banners to run on i-micronews.com, ads to run in Micronews and Tech.
Magazines, direct invitation emails to Micronews email databases
• Additional features:
– 2 pre-qualifying questions on registration page
– 3 polling questions to audience
– 3 exit survey questions …
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2010 Copyrights © Yole Développement SARL. All right reserved.
2011 Webcast
Rates
→ WEBCASTS
 One webcast collaboration:
Euros 10,500 – 3 months marketing
 Two webcast collaborations:
Euros 9,500 each – 2 x 4 months collaboration
→ COMBINED COLLABORATIONS
Sponsorship & Webcast – Get 10% discount on
the webcast program
 Webcast Program & Gold Sponsorship:
Euros 18,400 Euros 17,350
 Webcast Program & Platinum Sponsorship:
Euros 27,400 Euros 26,350
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2010 Copyrights © Yole Développement SARL. All right reserved.
For more information
Contacts
Sandrine Leroy
Yole Développement
Email: [email protected]
Tel: (33) 472 83 01 89
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©
Bill Stinson
Yole Inc.
Email: [email protected]
Tel: (1) 610-948-6110
2010 Copyrights © Yole Développement SARL. All right reserved.