your tRAining - Poynter`s News University

Transcription

TABLEOFCONTENTS
3
Message from the President
your TRAINING
9
13
17
21
25
33
37
Ethics & Diversity
Journalism Education
Leadership & Management
Online
Reporting, Writing & Editing
TV & Radio
Visual Journalism –
Design, Graphics & Photojournalism
43 How to Apply for a Poynter Seminar
45 Special Programs
46 Poynter On the Road
your RESOURCES
47
50
51
55
56
56
56
Poynter Online
Poynter Career Center
Publications
Eugene Patterson Library
Poynter OnCall
Comment & Analysis
Faculty Consultation
your poynter
57 Poynter Faculty
62 Affiliates & Fellows
64 Visitors – Speakers & Visiting Faculty,
Participating Newsrooms, International
66 National Advisory Board &
Board of Trustees
67 Administration & Staff
www.poynter.org | 1
your training | ethics & diversity
LEFT: Nicole Vap, KUSA-TV,
Denver, Colo.; Jane Hirt,
Chicago Tribune/RedEye;
Tom Heslin, The Providence
Journal; New Habits of
News Consumers
RIGHT: Ignacio Muñoz, ANP
Santiago, Chile; Kate
Nelson, The Albuquerque
Tribune; New Habits of
News Consumers
Poynter SEMINARS
Reporting & Writing the Untold Stories
Dates: Feb. 25 – March 2, 2007 (E411-07)
Teaching Diversity Across the Curriculum
Dates: May 20 – 25, 2007 (E301-07)
Who should attend? Newspaper and online
reporters, editors and photojournalists
Who should attend? Journalism and mass communications teachers in colleges and universities
Description: Find the untold stories in your community. Become more adept at listening for the
voices of people you haven’t heard before. Get out
to “listening posts” and learn to mine for the stories
others miss.
Description: If tomorrow’s journalists are to report
and write about a dynamic, increasingly diverse
society, they’ll need guidance in the classroom.
Whatever the course, there’s a place for teaching
diversity across the journalism curriculum.
You’ll learn:
• To find authentic voices in storytelling
• To understand and report powerfully on issues of
class, race, ethnicity, culture and sexual orientation
• To navigate past the barriers of difference that obstruct coverage and polarize readers
You’ll learn:
• How to define diversity so that students see the ways it connects to journalism’s core values
• To teach diversity modules that reinforce the universal skills journalists need to succeed
• Strategic ways to include elements of diversity
in the syllabus throughout the course
• New ways of framing journalism’s approach
to matters of race, ethnicity, gender, sexual
orientation and other diversity concerns
Faculty: Aly Colón, p. 57
Tuition: $995 (includes hotel)
Application deadline: Dec. 11, 2006
URL: www.poynter.org/07UntoldStories
Faculty: Lillian Dunlap, p. 62; Keith Woods, p. 61;
Aly Colón, p. 57; Kenny Irby, p. 58; Kelly McBride,
p. 59
Application deadline: March 28, 2007
URL: www.poynter.org/07DiversityCurriculum
“
Best journalistic experience of my life. It changed the way I think
about my job and career.”
Kevin Aldridge, City Editor, Middletown (Ohio) Journal
www.poynter.org | 9
RIGHT: Rick Hughes,
Hamilton Spectator
(Hamilton, Ontario); The
Complete Assigning Editor
Poynter SEMINARS
Coaching Ethics When the Stakes Are High
Dates: Sept. 30 – Oct. 5, 2007 (E401-07)
Who should attend? All journalists, from senior
reporters to senior managers, with the power,
authority or passion to improve their newsroom’s
ability to make tough decisions
Description: Looking to improve your newsroom’s
ability to make good story decisions under the
toughest conditions? This seminar will help you
learn to coach ethics and improve procedures for
making important decisions.
You’ll learn:
• The foundations of ethical decision making in
the newsroom
• To recognize potential weak spots that make
you vulnerable to bad decisions
• Methods for applying values on deadline
• To analyze your newsroom’s system for making decisions
Beat Reporting: Covering
Immigration & Race
Dates: Oct. 14 – 19, 2007 (W422-07)
Who should attend? Reporters, writers, editors,
producers, anchors, news directors and online
journalists
Description: Immigration, race and ethnicity
are some of society’s most explosive issues. To
handle what can sometimes feel like a political
minefield, journalists need sharp skills in focusing
coverage and drilling down to the heart of the
issue.
You’ll learn:
• How to improve your reporting and writing so that your stories are vibrant, precise and relevant
• How to look beyond the typical story frames that polarize storytelling
• Ways to effectively structure your beat coverage
• Strategies for telling stories in the age of blogs and convergence
Faculty: Kelly McBride, p. 59; Jill Geisler, p. 58
Application deadline: July 30, 2007
URL: www.poynter.org/07CoachingEthics
“
Faculty:
Aly Colón, p. 57; Keith Woods, p. 61
Application deadline: Aug. 22, 2007
URL: www.poynter.org/07ImmigrationRace
Poynter is where I come to charge my batteries, stiffen my spine and
open my mind to possibility.”
10 | 2007 poynter
Dean Miller, Managing Editor, The Post Register (Idaho Falls, Idaho)
your training | ethics & diversity
LEFT: Mike Lang, Sarasota Herald Tribune; Robin
Smith, USA Today; Editing
Truth: Photojournalism
Impact Summit
RIGHT: Bob Steele, Nelson
Poynter Scholar for Journalism Values and Senior
Ethics Faculty
Reporting, Writing & Editing
for the Ethnic Media
Dates: Nov. 4 – 9, 2007 (W412-07)
Reporting & Writing About
Sexual Violence
Dates: Feb. 5 – 10, 2007 (E415-07)
Who should attend? Writers, photojournalists and
editors working in ethnic media organizations
Who should attend? Reporters who cover crime,
women’s issues, children, education and sports
Description: Elevate your reporting and storytelling
skills so that you can more completely cover your
community. Join a select group of reporters, photojournalists and editors who’ll focus on the core
elements of excellent journalism.
Description: What’s the best way to effectively
tell the tough truths about sexual violence? Each
participant from a newsroom should recruit someone involved in counseling or victim advocacy to
attend the seminar as well. The idea is to create a
group that includes people working in the field as
well as journalists who are covering it – all spending
a week addressing issues that are packed with challenges for journalists. Seminar and hotel fees for
all participants will be paid for by a grant from the
National Sexual Violence Research Center.
You’ll learn:
• To develop your skills in interviewing, reporting, writing, photojournalism and ethical decision making
• How to use a range of story forms to tell powerful stories
• To find untold stories
• About the value of collaborative reporting partnerships
Faculty: Aly Colón, p. 57; Kenny Irby, p. 58
Tuition: Waived (includes hotel)
Application deadline: Sept. 5, 2007
URL: www.poynter.org/07EthnicMedia
You’ll learn:
• How reporters can critically assess research and statistics involving sexual violence
• To tackle the problems that arise when you’re reporting on children or other vulnerable people
• To analyze the cultural forces that influence
attitudes about sex and sexuality
• To separate myth from fact and search for the best plan for educating the audience about the real dangers of sexual assault and exploitation
Faculty: Kelly McBride, p. 59
URL: www.poynter.org/07SexualViolence
“
I learned there are still a lot of people who care about ethics,
and that it’s still worth fighting for.”
tim ryan, Assistant News Director, KUSA-TV (Denver)
www.poynter.org | 11
Learn more about news university on p. 69
newsu COURSES [WWW.NEWSU.ORG]
Handling Horrible Images
Who will benefit? Newsroom
leaders, photojournalists, picture
editors, producers, designers and
editors
Description: Journalists face
tough choices when they consider publishing visually explicit
images. Faculty at The Poynter
Institute discussed the topic with
more than 70 reporters, editors
and educators to help newsroom
leaders think through the issues.
This eSeminar includes the recording of that 2004 session,
as well as additional resources.
You’ll learn:
• To set up a decision-making process before you have to
face the issue on deadline
• To examine the ethical consid-
erations of publishing graphic images
• To determine the size and placement of images and whether/how you warn viewers
• To respond to reader and viewer comments after images are published
Instructors: Kenny Irby, p. 58;
Sara Quinn, p. 60
Tuition: Free to registered users
of News University
URL: www.newsu.org/
HorribleImages
Handling Race and
Ethnicity
Who will benefit? Reporters,
writers, editors and producers
Description: The question of
whether and how to include racial
and ethnic descriptions is one of
the most debated and least understood topics of journalism. When
handled poorly, the consequences
can be explosive. But the reward
for handling the decision with skill
is great: You honor journalism’s
highest values – accuracy, fairness
and contextual truth.
12 | 2007 poynter
You’ll learn:
• To examine the way you view matters of race and ethnicity and gain insights into new ways of thinking
• To deconstruct the forms of racial and ethnic identification that appear in news stories
• How to make more thoughtful and informed choices about the
words you use
• To confront the white-hot issue of suspect identification and reach for more precise ways of describing the way people look
Instructor: Keith Woods, p. 61
of News University
URL: www.newsu.org/
RaceAndEthnicity
Reporting Across
Cultures, Writing
About Differences
Dates: March 5 - 30, 2007;
Oct. 1 - 26, 2007
Who will benefit? Reporters
Description: To report and write
accurately and fairly about people, you need to understand and
navigate a culture or community,
including your own. Improve your
ability to cover different cultures,
communities and individuals who
are often missing or inaccurately
portrayed in news stories.
You’ll learn:
• To define, identify and describe various cultures or a specific community that may be
unfamiliar
• To identify specific character-
istics, traditions, language or issues that make a community different and newsworthy
• To use online resources to
add context to stories about cultures and communities
• To apply new strategies for interviewing reticent or
reluctant sources
Instructor: Victor Merina, senior
fellow at the USC Annenberg Institute for Justice and Journalism
and a former Los Angeles Times
reporter
Tuition: $249
Application deadline: Feb. 5,
2007, for the March session;
Sept. 4, 2007, for the October
session
URL: www.newsu.org/Cultures
Same-Sex Marriage:
A Conversation About
Coverage
Who will benefit?
Newsroom leaders, reporters,
Description: Legal, sexual and
cultural issues surround the topic
of same-sex marriage. To help
you think through some of these
issues, faculty at The Poynter Institute guided a discussion of the
topic. This eSeminar includes the
recording of that 2004 session,
as well as additional resources.
You’ll learn:
• How language affects
coverage
• To resolve conflicts of interest within and outside the newsroom
• About resources to strengthen your coverage
Instructors: Kelly McBride, p. 59;
Keith Woods, p. 61
of News University
URL: www.newsu.org/SameSex
See Also:
31 Journalism and Trauma
42 Community Service Photojournalism:
Lessons from a Contest (2005)
your training | journalism education
LEFT: Roy Peter Clark,
Poynter Vice President
and Senior Scholar; World
Tabloid Conference
Poynter SEMINARS
50 Ways to Write, with Roy Peter Clark
Dates: Jan. 31 - Feb. 2, 2007 (WWTWR-07);
Sept. 30 – Oct. 2, 2007 (WWTWRB-07)
Who should attend? Writers and reporters across
all media platforms; writing teachers also invited
to apply
Description: How do you lift your writing to the
next level? Come discover writing strategies that
every reporter and writer should employ. You can
put these tools to work the moment you return to
the newsroom.
You’ll learn:
• Ways to create clarity, even when the subject
is unclear
• To emphasize what is most important
• How to create special effects that make a
story interesting
• How to distinguish between reports and stories
Faculty: Roy Peter Clark, p. 57
Tuition: $295 (does not include hotel)
Application deadline: Nov. 27, 2006 for January
seminar; July 30, 2007 for September seminar
URL: www.poynter.org/0750Ways_Jan;
www.poynter.org/0750Ways_Sep
Convergence for College Educators
Dates: Feb. 25 – 28, 2007 (N301-07)
Who should attend? Professors, associate professors and deans responsible for teaching
or influencing the development of converged
journalism education
Description: What will newsrooms demand of your
graduates in the near future? Teaching cross-platform journalism presents myriad challenges. Join
other college educators in exploring some of the
newest tools of journalism and the challenges you
face in putting those tools to work.
You’ll learn:
• The latest field tools to quickly tell stories on
the air, in print and online
• How news consumers’ habits are changing
and where they will head next
• What other schools have tried in terms of
cross-platform journalism instruction and how
it worked out
• How to coach colleagues who are resistant
to change
Faculty: Al Tompkins, p. 60; Howard Finberg, p. 58;
Larry Larsen, Multimedia Editor
URL: www.poynter.org/07ConvergenceEducators
“
It was incredible. I received the exact information I needed, we needed, to
build a better program and more. The speakers were dynamic and wellinformed. I highly recommend the Convergence for College Educators’
seminar to anyone interested in new directions for their programs.
Jennifer Woodard, Assistant Professor, Middle Tennessee State University
RIGHT: Jacqui Banaszynski,
Poynter Editing Fellow and
Knight Chair in Editing at
the University of MIssouri;
High School Journalism
Program
Poynter SEMINARS
Poynter EyeTrack07: Discover its Power
Dates: April 10 – 12, 2007 (GETRK-07)
Teaching Diversity Across the Curriculum
Dates: May 20 – 25, 2007 (E301-07)
Who should attend? Publishers, executive editors, managing editors, directors of design, photo,
graphics and online departments and any other
editors interested in learning about Poynter’s new
study about readers of print and online news
Who should attend? Journalism and mass communications teachers in colleges and universities
Description: Poynter unveils the findings from its
latest study of how readers navigate news in print
and online. Find out which story forms engage
readers most effectively. Explore how to make the
research work for your newsroom.
You’ll learn:
• How today’s readers and users navigate through broadsheet, tabloid and online news
• What story and visual forms help readers and
users better comprehend what they’ve read
• The newest insights in ways photographs and graphics capture the attention of readers/users
• How story length and format impact how much
of the story is read
Description: If tomorrow’s journalists are to report
and write about a dynamic, increasingly diverse
society, they’ll need guidance in the classroom.
Whatever the course, there’s a place for teaching
diversity across the journalism curriculum.
You’ll learn:
• How to define diversity so that students see
the ways it connects to journalism’s core values
• To teach diversity modules that reinforce
the universal skills journalists need to succeed
• Strategic ways to include elements of diversity
in the syllabus throughout the course
• New ways of framing journalism’s approach
to matters of race, ethnicity, gender, sexual
orientation and other diversity concerns
Faculty: Sara Quinn, p. 60; Pegie Stark Adam, p. 62
Faculty: Lillian Dunlap, p. 62; Keith Woods, p. 61;
Aly Colón, p. 57; Kenny Irby, p. 58; Kelly McBride,
p. 59
Application deadline: Feb. 14, 2007
URL: www.poynter.org/07EyeTrackPower
URL: www.poynter.org/07DiversityCurriculum
“
Definitely an A-plus! My students will benefit as a result. The faculty are dedicated, earnest individuals who strive to make the experience for educators as
thorough as possible.”
James Reppert, Associate Professor of Mass Communication and Director of Broadcast Journalism, Southern Arkansas University
14 | 2007 poynter
your training | journalism education
LEFT: (L-R) Matt Frye, Elie
Gardner, Michelle Le,
Mike Greener, Julie Kubal,
Lingbing Hang, Barton
Glasser; Summer Program
for Young Journalists;
photo by Mike Lang, Sarasota Herald-Tribune
RIGHT: Kelly McBride,
Poynter Ethics Group
Leader; Sara Quinn, Poynter
Visual Journalism Faculty;
Summer Program for Young
Journalists
Summer Fellowship for Young
Journalists: Reporting & Writing
Dates: June 3 – July 13, 2007 (W201-07)
Journalists: Visual Journalism
Dates: June 3 – July 13, 2007 (G201-07)
Who should attend? Recent college graduates who
are passionate about a career in journalism
Who should attend? Recent college graduates
interested in refining their skills in all forms of visual
storytelling: design, photojournalism, information
graphics and visual reporting
Description: Wanted: The best graduates in
journalism and the arts and sciences who want to
become tomorrow’s newsroom leaders. Report on
a community beat, and get constructive coaching
and feedback while you learn the skills you’ll need
the first day on the job.
You’ll learn:
• To develop your interviewing, reporting and
writing skills
• To generate compelling stories on and off
deadline
• Strategies for collaborating across disciplines
and platforms
• To make strong ethical decisions
Description: You’re on the cusp of an exciting
career. Spend six weeks refining skills in photojournalism, design, graphics and reporting. Work with
colleagues to generate ideas in a community and
produce memorable work.
You’ll learn:
•Creative techniques in print design,
photojournalism, infographics, Web design
and illustration
deadline
• To foster newsroom collaboration and make strong ethical decisions
Faculty: Kenny Irby, p. 58
Tuition: $3,000 (includes housing)
Application deadline: Nov. 15, 2006
URL: http://poyntersummerfellows.org
“
In three days I feel like I learned more than I have since leaving
college. This was the information I have been craving since I
started in the business.”
John Bednarowski, Sports Writer, The Gadsden Times (Birmingham, Ala.)
Freedom of Information
editors and producers
Description: Your viewers, listeners and readers deserve to know
how local, state and federal governments spend taxpayer dollars
and make decisions. Learn not
only the details of the Freedom
of Information Act laws in your
state, but how to use FOIA to
write better stories.
You’ll learn:
• To use the federal Freedom of Information Act to request information
• How to obtain public records and attend meetings under state-level Sunshine Laws
• How others have used the FOIA to write better stories
• How to use the Web to find more information about FOI laws in your state
Training partner: Society of
Professional Journalists
of News University
URL: www.newsu.org/FOI
“
News Sense: The Building
Blocks of News
Who will benefit? Journalism
educators and students
Description: Explore the who,
what, when, where, why and
how of news. Learn what makes
an event or idea a news story;
the skills needed to report and
confirm information; techniques
for turning jargon into clear writing; and the essentials of writing
leads that draw readers into
stories.
You’ll learn:
• To judge the newsworthiness of stories
• To verify facts using multiple sources
• To clarify information for
yourself and your readers,
listeners and viewers
• To build a strong foundation
for any news story
Instructor: Mary Ann Hogan,
writing coach
of News University
URL: www.newsu.org/
NewsSense
The “Be a Reporter” Game
Who will benefit? Journalism
educators and students
Description: Cover some of the
basics of newsgathering: how
journalists probe, clarify, verify
and race against a deadline.
Though the city and the characters are fictional, what they say
and do is based on experiences
of journalists in the field. And
you can share your instruction
ideas with other teachers.
You’ll learn:
• How to gather information for
a news story
• How to race against a deadline
• About ways to use the course in the classroom
Training partners: The Newseum
and The John S. and James L.
Knight Foundation
of News University
URL: www.newsu.org/
ReporterGame
Unhappy with the support materials for my copy editing course last fall, I’ve
been wringing my hands over what to offer students. Your site with its many,
many resources has helped me to locate lots of goodies to help fill the gaps.”
Dr. Kenneth Rosenauer, Chair and Professor, English, Foreign Languages, and Journalism, Missouri Western State University
16 | 2007 poynter
your training | leadership
LEFT: Tom Bettag, “Nightline”; participants, Leadership Academy
RIGHT: Ted Perry, WITI
Fox 6; Jill Geisler, Poynter
Leadership & Management
Group Leader; Leadership
Academy
Poynter SEMINARS
Leadership for New Managers
Dates: Jan. 21 - 26, 2007 (M406-07);
Dec. 2 – 7, 2007 (M406B-07)
The Complete Assigning Editor
Dates: Feb. 11 – 16, 2007 (W421-07);
June 18 – 23, 2007 (W421B-07)
Who should attend? Newsroom managers of all
ages who have been recently promoted, or managers with a few years of experience but limited
leadership training
Who should attend? Newspaper assigning editors,
preferably with at least one year of experience in
an assigning role
Description: New managers often learn from their
mistakes. How about letting Poynter help you
avoid some of them? In highly interactive sessions,
newly promoted managers learn skills and ideas
that they can put to work immediately.
Description: You’re already sitting in one of the
hottest seats in the newsroom. Now the newspaper
must deliver news on a variety of platforms. You
need to develop the leadership and editing skills
necessary to assign, edit and guide staff effectively
in this dynamic environment.
You’ll learn:
• Skills to help you lead as well as manage
• To coach your staff to do great work
• To navigate conflict and change
• To hone your ethical decision-making skills
and culture
You’ll learn:
• Skills for more effectively editing stories
• Techniques for coaching writers
• Communication skills to help you lead your changing newsroom
• Ways to identify your community’s untold stories
Faculty: Scott Libin, p. 58; Paul Pohlman, p. 59;
Jilll Geisler, p. 58; Butch Ward, p. 61
Faculty: Butch Ward, p. 61; Paul Pohlman, p. 59;
Jacqui Banaszynski, p. 62; Jill Geisler, p. 58
seminar; Sept. 26, 2007 for December seminar
URL: www.poynter.org/07NewManagers_Jan;
www.poynter.org/07NewManagers_Dec
Application deadline: Dec. 11, 2006 for February
seminar; April 11, 2007 for June seminar
URL: www.poynter.org/07AssigningEditor_Feb;
www.poynter.org/07AssigningEditor_June
“
It was the most reaffirming, confidence-boosting seminar I have
ever attended. What I learned will help me grow as a journalist
and become a more effective leader.”
Larry Bivins, Washington Editor, Gannett News Service
poynter SEMINARS
Leadership for TV & Radio News Managers
Dates: March 18 – 23, 2007 (B401-07)
Who should attend? News directors, assistant
news directors, managing editors, executive
producers, chief photographers and assignment
editors currently serving in management roles
Description: Become smarter and more strategic
in the way you lead your newsroom and the people
in it. Learn to improve the newscasts, innovate and
work better with other departments. The learning is
interactive, practical, inspiring and fun.
You’ll learn:
• About your leadership style – and how to
improve on it
• How to manage diverse personalities and
build high-performing news teams
• How to manage up, down and across
• About conflict resolution, ethical decision making, as well as coaching and motivation
You’ll learn:
• How the best managers help their organizations to change
• What your staff needs most in these challenging times
• How your leadership style is working – and how you might change
• How coaching and difficult conversations can
help reclaim underperformers
Faculty: Butch Ward, p. 61; Jill Geisler, p. 58; Paul
Pohlman, p. 59
Tuition $895 (includes hotel)
URL: www.poynter.org/07LeadChange
Leadership for Online Editors
Dates: May 29 – June 1, 2007 (M405-07)
Who should attend? Leaders in online news operations in print, broadcast, or Web-only
Faculty: Jill Geisler, p. 58; and Scott Libin, p. 58
Application deadline: Jan. 10, 2007
URL: www.poynter.org/07LeadTVRadio
Leadership for Newsroom Editors:
Managing Change
Dates: April 30 – May 4, 2007 (M409-07)
Who should attend? Newspaper managing
editors, deputy managing editors and assistant
managing editors with significant management
responsibilities
Description: As a newspaper’s senior newsroom
leader, your life is all about change. Learn more about
the shifting media landscape and hone the necessary
leadership skills for surviving—and thriving—in these
challenging times.
“
Description: Want to make sense of the changing
Web world and become a better leader? Learn how
to deal with staff needs and morale while balancing
the reality of the company’s limited resources, your
boss’ changing vision and the shifting technology
landscape.
You’ll learn:
• Strategies for managing tasks and priorities
• To develop a better understanding of the
relationship between content and revenue
• About issues involving media consumption and how it has an impact on your site
• To understand “what’s next” for online and
interactive technologies
Faculty: Howard Finberg, p. 58; Paul Pohlman,
p. 59; Bill Mitchell, Editor of Poynter Online
URL: www.poynter.org/07LeadOnlineEditors
It’s a rare chance to spend concentrated time focusing on your job,
how you do it and why you do it. You leave with a fresh memory of
the ideals that brought you to journalism in the first place.”
Alexa Capeloto, East County Editor, The San Diego Union-Tribune
18 | 2007 poynter
your training | leadership
LEFT: Rhonda Mann,
WCVB-TV; Emily Tsao,
The Dallas Morning News;
Leadership Academy
RIGHT: Tom Bettag,
“Nightline”; Wanda Lloyd,
Montgomery Advertiser; Ellen Soeteber, St. Louis PostDispatch; David Zeeck; The
News Tribune in Tacoma,
Wash.; Marci Burdick,
Schurz Communications;
Leadership Academy
Leadership for TV News Anchors
Dates: Aug. 19 – 24, 2007 (B415-07)
Who should attend? Television news anchors
Description: Anchors are the face of a television
newsroom. The best of them guide, inspire and
motivate their colleagues. Build the skills you need
to become as powerful a communicator inside your
newsroom as you are on the air.
You’ll learn:
• How to coach reporters and photographers
• How to build successful partnerships with
producers
• To understand the impact of personality
differences and how to resolve conflicts
• How to uncover stories, even when you’re
tethered to the newsroom
Faculty: Scott Libin, p. 58; Jill Geisler, p. 58
Application deadline: June 25, 2007
URL: www.poynter.org/07LeadTVAnchors
Best Practices for Newsroom Training
Dates: Sept. 6 – 8, 2007 (DJTRN-07)
Who should attend? Newsroom trainers, training
consultants, editors and managers involved in training
Description: Get a blend of best practices and
practical guidance on how to be more effective in
teaching, training and presenting. Join “The Idea
Exchange,” sharing with other trainers what works
(and what doesn’t).
You’ll learn:
• Best practices in newsroom training
• Latest issues facing newsroom trainers
• Impact of new forms of training
• Tips and ideas on how to make your training more effective
Faculty: Howard Finberg, p. 58; Evelyn Hsu,
Media Academy Program Director, The Maynard
Institute
Tuition: Waived (does not include hotel)
URL: www.poynter.org/07BestPractices
Coaching Ethics When the Stakes Are High
Dates: Sept. 30 – Oct. 5, 2007 (E401-07)
Who should attend? All journalists, from senior
reporters to senior managers, with the power,
authority or passion to improve their newsroom’s
ability to make tough decisions
Description: Looking to improve your newsroom’s
ability to make good story decisions under the
toughest conditions? Participants learn to coach
ethics and improve procedures for making important decisions.
You’ll learn:
• The foundations of ethical decision-making in
the newsroom
• To recognize potential weak spots that make
you vulnerable to bad decisions
• Methods for applying values on deadline
• To analyze your newsroom’s system for
making decisions
Faculty: Kelly McBride, p. 59; Jill Geisler, p. 58
URL: www.poynter.org/07CoachingEthics
Poynter SEMINARS
Poynter Leadership Academy
Dates: Oct. 21 - 26, 2007 (MACAD-07)
Who should attend? High-potential managers from
print, broadcast and online news organizations
Description: Are you on the way up in your organization? A skilled newsroom manager ready for
more challenges? The Poynter Leadership Academy will help you make the most of your talent – and
build a better newsroom in the process.
This is an intensive leadership development
program for upper-level and/or high-potential
newsroom managers. Journalists from print,
broadcast and online newsrooms with significant
management experience gather and learn how to
take their staffs and themselves to the next level.
You will learn in the company of great journalists
who care as deeply as you about helping journalists
do their best work in these changing times.
• To build a culture of good ethical decision making that encourages critical thinking and
independence
• To understand the power of personality,
how we all differ, and how good leaders adapt their style for different people and situations
• Ways to motivate and elevate the performance
of journalists
• How to use the power inherent in difference
and diversity to improve your journalism
• How to share your vision for the future with people who are looking to you for leadership
• How to have fun – both at Poynter and back
in your newsroom
Faculty: Jill Geisler, p, 58; Butch Ward, p. 61; Paul
Pohlman, p. 59; Scott Libin, p. 58; Gregory Favre,
p. 57; Bob Steele, p. 60
URL: www.poynter.org/07LeadAcademy
You’ll learn:
• How your newsroom and other colleagues view your strengths and challenges as a leader
• How your communication and conflict resolution styles help people navigate change
Anatomy of a Newspaper:
Understanding the Business
Who will benefit? Newspaper
editors, reporters, visual journalists and all who work at a
newspaper
Description: Go beyond the
newsroom to learn how newspapers operate as businesses.
Explore the structure, function,
costs and challenges of every
major department, from advertising to circulation, production
and multimedia. Then, test your
skills in a case study, resolving
a financial planning dilemma for
the fictitious Daily Gazette.
You’ll learn:
• The structure, function, costs and challenges of different departments of a newspaper
• Key terms associated with the newspaper business
20 | 2007 poynter
• How the different areas of a newspaper come together to create a successful business
Training partner: The Robert C.
Maynard Institute for Journalism
Education
of News University
URL: www.newsu.org/Newspaper
Lousy Listeners: How to
Avoid Being One
Who will benefit? Newsroom
leaders and all who work in a
newsroom
Description: When you’re a
better listener, you’re a better
journalist and a better newsroom
leader. But some of us aren’t
good listeners; we’ve developed
poor listening habits. See how
well you listen, and learn how
to break bad listening habits.
You’ll learn:
• The power of listening
• To identify your listening strengths and weaknesses
• To improve your listening and leadership skills
Instructor: Jill Geisler, p. 58
of News University
URL: www.newsu.org/Listeners
See Also:
12 Handling Horrible Images
24 Multimedia Reporting: Covering Breaking News
your training | online
RIGHT: Lauren Rich Fine,
Poynter National Advisory
Board member and Merrill
Lynch equity analyst; New
Habits of News Consumers
Poynter SEMINARS
Dates: Feb. 25 – 28, 2007 (N301-07)
Who should attend? Professors, associate professors and deans who are responsible for teaching or
influencing the development of converged journalism education
graduates in the near future? Teaching cross-platform
journalism presents myriad challenges. Join other college educators in exploring some of the newest tools
of journalism and the challenges you face in putting
those tools to work.
You’ll learn:
• The latest field tools to quickly tell stories on the air, in print and online
• How news consumers’ habits are changing and where they will head next
• What other schools have tried in terms of cross-
platform journalism instruction and how it
worked out
to change
Reporting & Writing for Multi-Platform
Newsrooms
Dates: March 11 – 16, 2007 (W401B-07)
Who should attend? Reporters, editors and producers who contribute multimedia content and
those who are interested in learning those skills
Description: Today’s newsroom is a hub of journalism tools that combine the best of print, audio and
video in a range of dynamic story forms. Build the
time-honored skills behind powerful reporting and
writing for the new newsroom.
You’ll learn:
• To use a range of story forms and platforms
to tell powerful stories
• To find your voice as a writer or editor
• How to use Internet tools to broaden your
reporting on deadline
• How to tell better stories by understanding
the writing process
Faculty: Chip Scanlan, p. 60
URL: www.poynter.org/07MultiPlatform
URL: www.poynter.org/07ConvergenceEducators
“
The online leadership seminar not only showed how far we have to go
in our online endeavors but gave us a road map on how to get there.”
DAN DAVIS, Managing Editor, Hattiesbburg (Miss.) American
RIGHT: Howard Finberg,
Director of Interactive
Learning, NewsU; Leadership Academy
poynter SEMINARS
Media Consumption:
Reaching New Audiences
Dates: April 30 – May 3, 2007 (NCONS-07)
Who should attend? Publishers, editors, managing
editors, assistant managing editors, station managers, news directors, and other senior executives
at newspaper, broadcast or online companies
Description: Interested in understanding the trends
and forces that affect how consumers use news and
information? Explore how readers, viewers and users
get, process and interact with media in their daily
lives. Learn how changing media habits have an impact on journalism and media organizations.
You’ll learn:
• To rethink innovation when it comes to audiences
• The importance of different audience segments and how to look at consumers’ changing
news habits
• The impact of social networks on audience
behavior and news gathering
• The conditions under which each media format
is most powerful
Faculty: Howard Finberg, p. 58
Leadership for Online Editors
Dates: May 29 – June 1, 2007 (M405-07)
Who should attend? Leaders in online news
operations in print, broadcast, or Web-only
Description: Want to make sense of the changing
Web world and become a better leader? Learn how
to deal with staff needs and morale while balancing
the reality of the company’s limited resources, your
boss’ changing vision and the shifting technology
landscape.
You’ll learn:
• To develop strategies for managing tasks
and priorities
• To develop a better understanding of the
relationship between content and revenue
• To explore issues involving media consumption and how it affects your site
Faculty: Howard Finberg, p. 58; Paul Pohlman, p. 59
URL: www.poynter.org/07LeadOnlineEditors
URL: www.poynter.org/07MediaConsumption
“
“
The insights I gained from the seminar on changing media consumption
habits became fuel for dozens of conversations we’ve had at our shop
since then, as we grappled with how best to organize and develop our
product portfolio to better engage audiences. The speakers were great,
the sessions invaluable.”
hyde post, Vice President, Internet, The Atlanta Journal-Constitution
22 | 2007 poynter
your training | online
RIGHT: Rachel Boesing,
KNBC-TV, Burbank, Calif.;
Joshua McKinney, News 14
Carolina, Raleigh, N.C.; The
Weather Report: Putting
Journalism on Your Radar
FAR RIGHT: Al Tompkins,
Broadcast/Online Group
Leader; The Weather
Report: Putting Journalism
on Your Radar
Multimedia Reporting in Teams:
New Tools & Techniques
Dates: Sept. 23 – 28, 2007 (G426-07)
Online Fundamentals for
Newsroom Leaders
Dates: Oct. 30 – Nov. 1, 2007 (M405B-07)
Who should attend? Photojournalists, writers and
editors, producers, picture editors. Teams are encouraged to apply
Who should attend? New managers of online
sites run by newspaper, television and radio
news organizations; managers and leaders in
traditional media
Description: Master the challenges of online reporting and producing in a seminar that exposes you to
the digital tools and skill sets required in the new
media age. Along the way, discover the balance
between journalism and technology.
You’ll learn:
• To conceptualize, plan, organize, design and
write online stories
• To integrate video, sound, motion, navigation, editing and writing
• To strengthen core storytelling skills
Faculty: Kenny Irby, p. 58, and Chip Scanlan, p. 60
URL: www.poynter.org/07MultimediaTeams
Description: Want to better understand how to
manage in the changing Web world? Learn how a
blend of practical and big-picture thinking can help
you better manage online sites. Discover ways to
fully engage audiences and apply the latest research.
You’ll learn:
• To develop strategies for managing tasks and priorities
• About the relationship between content and revenue
• To explore issues involving media consumption
Faculty: Howard Finberg, p. 58; Paul Pohlman,
p. 59; Bill Mitchell, Editor of Poynter Online
URL: www.poynter.org/07OnlineFundamentals
“
“
After my week at Poynter, I came back rejuvenated, focused and ready to take on the
new challenges. We instituted several station committees of managers and employees
to look at what we need to be doing in the digital world. And, after hearing me quote
the seminar participants so many times, I can’t tell you how often my boss now asks, “Is
that what you heard at Poynter?”
Lee J. Brown, Assistant News Director, WYFF 4 (Greenville, S.C.)
Multimedia Reporting:
Covering Breaking News
Online Project
Development: Part I
Online Project
Development: Part II
producers, editors, photojournalists and designers
producers, editors and photojournalists
producers, editors and photojournalists
Description: Multimedia reporting may never be the same after
Hurricane Katrina. Examine the
compelling journalism of six online news organizations (NOLA.
com, latimes.com, MSNBC.com,
washingtonpost.com,
USATODAY.com and Magnum
in Motion). Explore lessons
from their coverage that you
can apply in your newsroom.
Description: Regardless of your
levels of staffing, resources and
multimedia expertise, you can
tell compelling stories in a digital
environment. Learn the five steps
to tell stories online – plan, report,
produce, market, assess – and see
how those steps were followed in
four multimedia projects.
Description: Here’s your roadmap
to create successful Web projects. Three models of excellence
show you how to plan, report,
produce, market and assess:
a breaking news project from
SignOnSanDiego.com and the
San Diego Union-Tribune; a
citizen-participation project
from Minnesota Public Radio and
MRP.com; and a feature project
from the University of Southern
California Multimedia Reporting
Seminar.
You’ll learn:
• To introduce new multimedia reporting ideas to your
newsroom
• To improve your technical
skills and preparedness as
a multimedia reporter
• To prioritize multimedia
training issues for your
reporters and editors
• To prepare your newsroom
to create groundbreaking multimedia reports in all
types of situations
You’ll learn:
• What it takes to produce a
successful Web project
• The five steps of a multimedia production
• To apply the five steps to
your own projects
Training partner: Online News
Association
of News University
URL: www.newsu.org/ona1
You’ll learn:
• What it takes to produce a
successful Web project
• To apply the five steps of
a multimedia production to
a variety of situations
•To identify and utilize the strengths of online projects
Association
of News University
URL: www.newsu.org/ona2
Association
of News University
URL: www.newsu.org/
BreakingNews
See Also:
20Anatomy of a Newspaper: Understanding the Business
30Cleaning Your Copy
31 Math for Journalists
24 | 2007 poynter
your training | reporting, writing & editing
LEFT: Todd Franko, Rockford Register Star (Rockford, Ill.); The Complete
Assigning Editor
Poynter SEMINARS
50 Ways to Write, with Roy Peter Clark
Dates: Jan. 31 - Feb, 2 , 2007 (WWTWR-07);
Sept. 30 – Oct. 2, 2007 (WWTWRB-07)
Who should attend? Writers and reporters from
all media platforms; writing teachers also invited
to apply
Description: How do you lift your writing to the
next level? Come discover writing strategies that
every reporter and writer should employ. You can
put these tools to work the moment you return to
the newsroom.
You’ll learn:
• Ways to create clarity, even when the subject
is unclear
• To emphasize what is most important
• How to create special effects that make a
story interesting
• How to distinguish between reports and stories
Faculty: Roy Peter Clark. p. 57
Tuition: $295 (does not include hotel)
seminar; July 30, 2007 for September seminar
URL: www.poynter.org/0750Ways_Jan;
www.poynter.org/0750Ways_Sep
Reporting & Writing About
Sexual Violence
Dates: Feb. 5 – 10, 2007 (E415-07)
Who should attend? Reporters who cover crime,
women’s issues, children, education and sports
Description: What’s the best way we can effectively tell the tough truths about sexual violence?
Come with a member of your community who’s
involved in counseling or victim advocacy for a
unique look at an issue packed with challenges
for journalists.
You’ll learn:
• How reporters can critically assess research
and statistics involving sexual violence
• To tackle the problems that arise when you’re reporting on children or other vulnerable people
• To analyze the cultural forces that influence
attitudes about sex and sexuality
• To separate myth from fact and search for the best plan for educating the audience about the real dangers of sexual assault and exploitation
URL: www.poynter.org/07SexualViolence
Beat Reporting: Covering Crime & Courts
Dates: Feb. 11 – 16, 2007 (W401-07)
Who should attend? Police reporters, court reporters, team leaders and editors
Description: Covering crime and courts demands
that you tap into a vast range of skills and knowledge. Take a deeper look at the institutions you
cover and the tools you need to tell better stories.
You’ll learn:
• Deadline and non-deadline storytelling strategies
to help your audience better understand the criminal justice system
• How to write about crime and courts for the newspaper and online
• How some in law enforcement, including top
police and judicial officials, think about coverage
URL: www.poynter.org/07CrimeCourts
Poynter SEMINARS
The Complete Assigning Editor
Dates: Feb. 11 – 16, 2007 (W421-07);
June 18 – 23, 2007 (W421B-07)
Reporting & Writing for Multi-Platform
Newsrooms
Dates: March 11 – 16, 2007 (W401B-07)
Who should attend? Newspaper assigning editors,
preferably with at least one year of experience in an
assigning role
Who should attend? Reporters, editors, and
producers who contribute multimedia content and
Description: You’re already sitting in one of the
hottest seats in the newsroom. Now the newspaper
must deliver news on a variety of platforms. You
need to develop the leadership and editing skills
necessary to assign, edit and guide staff effectively
in this dynamic environment.
You’ll learn:
• Skills for more effectively editing stories
• Techniques for coaching writers
• Communication skills to help you lead your changing newsroom
• Ways to identify your community’s untold stories
Faculty: Butch Ward, p. 61; Paul Pohlman, p. 59;
Jacqui Banaszynski, p. 62
Application deadline: Dec. 11, 2006 for February
seminar; April 11, 2007 for June seminar
URL: www.poynter.org/07AssigningEditor_Feb;
www.poynter.org/07AssigningEditor_June
You’ll learn:
• To use a range of story forms and platforms
to tell powerful stories
• How to use internet tools to broaden your
your writing process
Sports Journalism Summit
Dates: April 18 – April 20, 2007 (W424-07)
Reporting & Writing the Untold Stories
Dates: Feb. 25 – March 2, 2007 (E411-07)
Who should attend? Newspaper and online reporters, editors and photojournalists
Description: Find the untold stories in your community. Become more adept at listening for the voices of
people you haven’t heard before. Get out to “listening
posts” and learn to mine for the stories others miss.
You’ll learn:
• To find authentic voices in storytelling
• To understand and report powerfully on issues
of class, race, ethnicity, culture, abilities and sexual orientation
• To navigate past the barriers of difference that obstruct coverage and polarize readers
Who should attend? Sports writers and photojournalists, producers, editors, designers, newsroom
managers and copy editors, college students and
teachers of sports journalism
Description: Ever wish you could learn writing,
reporting and photographic storytelling skills from
the industry’s gold-standard sports writers and
photojournalists, like those at ESPN, Sports Illustrated, The Sporting News? This is your chance.
You’ll learn:
• How to cover your beat and also find the off-beat
• How to find your writing voice
• How sports writers and photojournalists can do their best work together
• More effective tools for interviewing, reporting and writing with different story forms
Faculty: Aly Colón, p. 57
Faculty: Roy Peter Clark, p. 57; Kenny Irby, p. 58
URL: www.poynter.org/07UntoldStories
26 | 2007 poynter
Tuition: $195 (hotel not included)
URL: www.poynter.org/07SportsSummit
Journalists: Reporting & Writing
Dates: June 3 – July 13, 2007 (W201-07)
Who should attend? Recent college graduates who
are passionate about a career in journalism
Description: Wanted: The best graduates in journalism and the arts and sciences who want to become
tomorrow’s newsroom leaders. Report on a community beat, getting constructive coaching and
feedback while you learn the skills you’ll need the
first day on the job.
Beat Reporting: Covering Children
Dates: Aug. 12 – 17, 2007 (W401D-07)
Who should attend? Reporters, producers, writers,
anchors, editors and news directors in all media
Description: Raise the power and potency of your
journalism as you take on the complex stories that
arise when children are the news. Expand your
expertise while sharpening your reporting and
storytelling skills.
You’ll learn:
• To develop your interviewing, reporting and
writing skills
deadline
• Strategies for collaborating across disciplines
and platforms
• To make strong ethical decisions
You’ll learn:
• Techniques for elevating writing and reporting skills, on and off deadline
• Investigative strategies, including how to better use the Internet to track down information and find story ideas
• How to creatively tell stories in the era of
multimedia reporting, blogs and podcasts
• New ways of dealing with matters of race
and ethnicity in reporting and writing
Faculty: Keith Woods, p. 61
URL: www.poynter.org/07CoveringChildren
Narrative Writing on Deadline, with
Tom French
Dates: July 15 – July 20, 2007 (W401C-07)
The 2008 Elections: Re-inventing Your
Coverage
Dates: Sept. 23 – 27, 2007 (W401E-07)
Who should attend? Reporters and editors, online
writers and producers
Who should attend? Newspaper and online editors
and political reporters responsible for planning and
carrying out the organization’s 2008 election coverage
Description: The elements of narrative writing can
bring characters to life and lend texture and power
to daily stories that might otherwise fall flat. It all
starts with a solid idea and sharp reporting and
writing techniques.
You’ll learn:
• To quickly place readers inside daily stories
using rich details
• To frame and organize a story to convey
theme and meaning
• To effectively use dialogue and develop
the characters in the story
Faculty: Thomas French, p. 62
Application deadline: May 14, 2007
URL: www.poynter.org/07NarrativeWriting
Description: Tear up your old election plans. Reimagine how your newsroom can make coverage of
the 2008 election the most informative, interactive
and useful ever. Will you poll? Map? Blog? How will
you decide which issues to cover – and how will
that influence the public debate?
You’ll learn:
• How readers can help you plan more relevant coverage
• How the campaigns will use technology to
influence your coverage
• Where to access databases and online tools
to deepen reporting
• How to cover communities and issues the
campaigns are ignoring
Faculty: Butch Ward, p. 61
URL: www.poynter.org/07Elections
poynter SEMINARS
Beat Reporting: Covering Immigration
& Race
Dates: Oct. 14 – 19, 2007 (W422-07)
Advanced Copy Editing:
Working Word by Word
Dates: Dec. 2 – 7, 2007 (W402-07)
Who should attend? Reporters, writers, editors,
producers, anchors, news directors and online
journalists
Who should attend? Copy editors and other desk
editors with at least five years of experience
Description: Immigration, race and ethnicity are
some of society’s most explosive issues. To handle
what can sometimes feel like a political minefield,
journalists need sharp skills in focusing coverage
and drilling down to the heart of the issue.
You’ll learn:
• How to improve your reporting and writing so that your stories are vibrant, precise and relevant
• How to look beyond the typical story frames that polarize storytelling
• Ways to effectively structure your beat coverage
• Strategies for telling stories in the age of blogs and convergence
Faculty: Aly Colón, p. 57; Keith Woods, p. 61
URL: www.poynter.org/07ImmigrationRace
Reporting, Writing & Editing for the
Ethnic Media
Dates: Nov. 4 – 9, 2007 (W412-07)
Who should attend? Writers, photojournalists and
editors working in ethnic media organizations
Description: Elevate your reporting and storytelling skills so you can more completely cover your
community. Join a select group of reporters, photojournalists and editors who’ll focus on the core
elements of excellent journalism.
You’ll learn:
• To develop your skills in interviewing, reporting, writing, photojournalism and ethical decision making
• To use a range of story forms to tell powerful stories
• To find untold stories
• To explore the value of collaborative reporting partnerships
Faculty: Aly Colón, p. 57; Kenny Irby, p. 58
Tuition: Tuition waived (includes hotel)
URL: www.poynter.org/07EthnicMedia
28 | 2007 poynter
Description: Been on the desk for half a decade
or more? Sharpen the complex range of skills
called for on today’s copy desk. Map out a path
to improve and advance in your career.
You’ll learn:
• New ways of approaching content editing
and headline writing
• To more effectively use design and visual
elements
• To play a leadership role in the newsroom
and build newsroom collaboration
Faculty: Sara Quinn, p. 60; Aly Colón, p.57
Application deadline: Oct. 3, 2007
URL: www.poynter.org/07AdvancedCopyEditing
Dates: Feb. 25 – 28, 2007 (N301-07)
Who should attend? Professors, associate professors and deans who are responsible for teaching or
influencing the development of converged journalism education
graduates in the near future? Teaching cross-platform
journalism presents many challenges. Join other college educators in exploring some of the newest tools
of journalism and the challenges you face in putting
those tools to work.
You’ll learn:
• The latest field tools to quickly tell stories on
the air, in print and online
• How news consumers’ habits are changing
and where they will head next
• What other schools have tried in terms of
cross-platform journalism instruction and how
it worked out
to change
Referring URL: www.poynter.org/
07ConvergenceEducators
LEFT: Aly Colón, Poynter
Reporting, Writing & Editing Group Leader; Finding
Untold Stories
RIGHT: Nekesa Moody, Associated Press; Reporting
on Sex, Sexuality and Pop
Culture
Reporting & Writing for
Multi-Platform Newsrooms
Dates: March 11 – 16, 2007 (W401B-07)
Media Consumption:
Reaching New Audiences
Dates: April 30 – May 3, 2007 (NCONS-07)
Who should attend? Reporters, editors and producers who contribute multimedia content and
Who should attend? Publishers, editors, managing
editors, station managers, news directors, assistant managing editors and other senior executives
at newspaper, broadcast or online companies
You’ll learn:
• To use a range of story forms and platforms to
tell powerful stories
your writing process
Description: Interested in understanding the trends
and forces that affect how consumers use news and
information? Explore how readers, viewers and users
get, process and interact with media in their daily
lives. We’ll learn how changing media habits influence
journalism and media organizations.
You’ll learn:
• To rethink innovation when it comes to audiences
• The importance of different audience segments and how to look at consumers’ changing news habits
• The impact of social networks on audience
behavior and news gathering
• The conditions under which each media format
is most powerful
Faculty: Howard Finberg, p. 58
URL: www.poynter.org/07MediaConsumption
“
It was a wonderful experience to spend a week with crime reporters who understand my
challenges. The discussions were inspiring and thought provoking. This week motivated
me to do great journalism and taught me how to do it.”
Laura Cadiz, Reporter, The (Baltimore) Sun
• To pick the right word when choosing between tricky pairs such as “that/which,” “that/
who” and “who/whom”
• Correct AP style for common usage
• To identify and correct
common punctuation errors
Beat Basics and Beyond
Who will benefit? Reporters and
writers
Instructor: Vicki Krueger, Interactive Learning Editor of News
University
of News University
URL: www.newsu.org/CleanCopy
Instructor: Steve Buttry, director of tailored programs at the
American Press Institute
of News University
URL: www.newsu.org/BeatBasics
Cleaning Your Copy
editors and visual journalists
Description: Mistakes in grammar, spelling and style stand out
like coffee stains on a shirt. And
those mistakes will eat away at
your credibility. Master the basics
of grammar, spelling, punctuation
and AP style. Then take the “Copy
Quotient Test” and see how well
you can clean your copy.
You’ll learn:
• To identify and solve grammati-
cal problems in your copy
30 | 2007 poynter
You’ll learn:
Description: Starting on a new
beat assignment? Identify the
key issues and sources and develop the resources to focus your
coverage. With these tools, plus
some tips from veteran reporters,
you’ll be able to confidently approach writing your first stories
on the beat.
You’ll learn:
• To identify key issues and sources on your beat
• To define areas of coverage
• To develop resources to focus your coverage
Covering Water Quality
Description: Nearly three-fourths
of the earth is covered by water.
How safe is the water in your
community? Get the resources
you need to understand the
complex environmental issues
that affect water quality.
You’ll learn:
• The best sources and resources on water quality for your cover-
age area
• Background information to help
you fact-check quotes and other information provided
by sources
• To prevent common water-
quality reporting errors
• To find angles to pitch stories about drinking water
Environmental Journalists
of News University
URL: www.newsu.org/
WaterQuality
of News University
Get Me Rewrite: the craft
of revision
writers
Description: Extraneous words
and muddled sentences can
bog down any story. Make your
writing clearer, sharper and more
powerful by reviewing your work
with fresh eyes to catch mistakes
and fine-tune awkward passages.
Explore why journalists struggle
with making time to revise their
work and how you can overcome
the “first-draft culture.”
You’ll learn:
• To identify and tag problems in your copy
• To make a great piece even better by trimming extraneous words and phrases
• To see passive verbs, adverbs and other words that weaken your text
• To analyze such “hidden”
qualities as pacing and flow
Math for Journalists
Instructor: Chip Scanlan, p. 60
of News University
URL: www.newsu.org/Rewrite
Description: Conquer your fear
of numbers and get ideas to
help others. Use the tools in this
course to help you check your
math on deadline and increase
your confidence in everyday
reporting and editing. The goal is
to make routine math routine.
Journalism and Trauma
editors, producers and photojournalists
Description: Interviewing,
photographing and writing
about victims of violent crimes,
horrific accidents, natural disasters and other traumatic events
requires skill and insight. Learn
to interview trauma victims and
their families with compassion
and respect. See how covering
traumatic events affects journalists and how to take care of your
own health.
You’ll learn:
• About traumatic stress and
its effects
• Why journalists should under-
stand the effects of traumatic stress
• To identify post-traumatic stress disorder (PTSD), acute stress disorder (ASD) and the
potential effects of working with traumatized individuals
• To cope with secondary stress disorder as a journalist
Training partner: The Dart Center for Journalism and Trauma
of News University
URL: www.newsu.org/Trauma
“
producers, editors, copy editors
and graphic designers
You’ll learn:
• To work with fractions more easily and effectively
• To perform arithmetic more
accurately and efficiently
• To calculate a percent and recognize the subtle differ-
ences between percent change, percent of total and percentage
points vs. percents
• To compare numbers more meaningfully by creating ratios, ranks and rates
Instructor: Debbie Wolfe, technology training editor at the St.
Petersburg Times
of News University
URL: www.newsu.org/Math
On the Beat: Covering Cops
and Crime
Description: If journalism is about
telling stories, then the crime beat
should be the best in the business. Almost every news event
can be a great narrative. Learn to
navigate police departments, develop sources and go beyond the
news you hear off the scanner.
You’ll learn:
• To develop sources and gather documents
• Terms used frequently on
the beat
• About the arrest process and the police chain of command
• How to prepare yourself for challenging situations on the beat
Training partner: Criminal Justice
Journalists
of News University
URL: www.newsu.org/Cops
The Interview
Description: Effective interviewing is one of the most important
skills a journalist can develop, yet
most have no training. They learn
through trial and error. Here’s
a chance to try, and err, in a
simulated environment. See how
the kinds of questions you pose
can stop or start an effective
interview.
You’ll learn:
• How to prepare quickly for an effective interview
• The difference between green light and red light questions that can keep an interview moving along or stall it in its tracks
• The power of listening and how to avoid the pitfalls of “off the record”
of News University
URL: www.newsu.org/Interview
The hands-on exercises were a helpful addition so that we aren’t
just reading and trying to retain the information; we’re actually
encouraged to use it as we’re learning.”
Jessica VanderKolk, state government reporter, Altoona (Pa.) Mirror
The Lead Lab
writers
Description: The lead of a story
makes a promise to the reader
of good things to come. Do you
deliver on that promise every
time you write a lead? Craft better leads by reviewing the basics,
the common myths about leads
and tips for revising your work.
You’ll learn:
• About your knowledge of
lead-writing basics
• The common myths about leads
• To write and revise your own leads
of News University
URL: www.newsu.org/LeadLab
The Writer’s Workbench:
50 Tools You Can Use
writers
Description: Master the nuts
and bolts of grammar and sentence structure, apply the special effects of pacing and voice,
create internal architecture for
your stories and develop some
habits to write confidently. Use
these tools to help build your
skills or as reference to keep
your writing sharp.
You’ll learn:
• How to choose the best
structure to write your story
32 | 2007 poynter
• To use special effects to refine your writing voice
• To write with confidence and develop your own useful habits
Tuition: $395
Application deadline: Sept. 17,
2007
URL: www.poynter.org/Process07
Instructor: Roy Peter Clark, p. 57
of News University
URL: www.newsu.org/
Workbench
Writing Better Headlines
Dates: Feb. 5 - March 2, 2007;
June 4 - 29, 2007; Sept. 10
- Oct. 5, 2007
Who will benefit? Copy editors
Writers at Work:
A Process Approach,
with Chip Scanlan
Dates: Oct. 15 - Nov. 9, 2007
writers and editors
Description: Good writing may
be magical, but it’s not magic. It’s
the byproduct of a rational series
of decisions that make up the
writing process. Use this process
to analyze your work, diagnose
and solve writing problems, and
nurture collaboration by sharing
the vocabulary of process with
other reporters and editors.
You’ll learn:
• The process approach –
step by step
• How to use brainstorming,
branching and other skills to generate ideas
• To focus, organize and revise a story
Description: An inviting headline
hooks a reader and sells the
story. Improve all facets of your
headline writing – with emphasis
on using key words for headlines,
making headlines more specific,
pinpointing the best verbs,
avoiding traditional headline
traps and recognizing when and
how to use word play.
You’ll learn:
• To write engaging headlines that draw readers into a story
• To identify the elements of good and bad headlines
• To identify and eliminate some of the worst (yet most common) transgressions in headlines
Instructor: Kenn Finkel, writing
and editing consultant
Tuition: $249
Application deadline: Jan. 8,
2007, for February session; May
7, 2007, for June session; Aug. 13,
2007, for September session
URL: www.newsu.org/Headlines
See Also:
12 Handling Race and Ethnicity
12 Reporting Across Cultures, Writing About Differences
20 Anatomy of a Newspaper: Understanding the Business
your training | television and radio
LEFT: Hope Stockwell,
Montana Public Radio; Valerie Ingram-Hinkley, WUSF;
Reporting for Public Radio
RIGHT: Ted Oberg,
KTRK-TV, Houston; Lynn
Carson, WFLA-TV, Tampa;
Enterprise and Investigative
Reporting for Television
POynter SEMINARS
TV Power Reporting:
Telling Stronger Stories
Dates: Jan. 21 – 26, 2007 (B402-07);
Oct. 14 – 19, 2007 (B402B-07)
Who should attend? Reporters and photojournalists with at least three years of professional journalism experience
Description: Tell stronger stories every day. Step
up your craft by working on the core skills of
broadcast journalism. Spend time focusing on stories you’ll bring to the seminar for intensive review
and coaching aimed at transforming your work.
You’ll learn:
• To write and tell clearer and stronger stories
• The skills of ethical decision-making, even when faced with a tight deadline
• The craft of mining the Internet for useful and
reliable sources of information
• How to make your stories stronger through feedback from faculty, visiting faculty and
fellow participants
The Complete TV Producer
Dates: March 18 – 23, 2007 (B406-07);
Dec. 2 – 7, 2007 (B406B-07)
Who should attend?
Newscast producers with at least three years of
professional journalism experience
Description: Making stories work involves more
than just teases and live shots. Expand your
expertise with new writing, storytelling, coaching
and ethical decision-making skills. Discover how to
enterprise stories more and to rely less on meaningless spot and event news.
You’ll learn:
• To write clearer and stronger copy – even on deadline
• How to make tough ethics calls, especially
when time is tight
• To think “visually” – even for non-visual stories
• How to use the Internet to find and enrich stories
Faculty: Al Tompkins, p. 60, leads March seminar;
Scott Libin, p. 58, leads December seminar
Faculty: Al Tompkins, p. 60; Bob Steele, p. 60
seminar; August 6, 2007 for October seminar
URL: www.poynter.org/07StrongerStories_Jan;
www.poynter.org/07StrongerStories_Oct
“
Application deadline: Jan. 10, 2007 for March
seminar; Sept. 26, 2007 for December seminar
URL: www.poynter.org/07CompleteProducer_Mar;
www.poynter.org/07CompleteProducer_Dec
After more than a decade of newsroom experience, Poynter has given me
a fresh outlook. The thoughtful, knowledgeable staff taught me the most
important “gold coin” – we can change the world! ”
Lisa LaPlante, News Reporter, WXMI-TV (Grand Rapids, Mich.)
RIGHT: Christine Haas,
KVUE-TV, Austin, Texas;
Angie Moreschi, WTHR-TV,
Indianapolis; Enterprise and
Investigative Reporting for
Television
Poynter SEMINARS
Leadership for TV & Radio News Managers
Dates: March 18 – 23, 2007 (B401-07)
Power Reporting: Public Radio
Dates: April 30 – May 4, 2007 (B411-07)
Who should attend? News directors, assistant news
directors, managing editors, executive producers,
chief photographers and assignment editors
currently serving in management roles
Who should attend? Public radio reporters and
producers, preferably with at least three years of
journalism experience
Description: Become smarter and more strategic
in the way you lead your newsroom and the people
in it. Learn to improve the newscasts, innovate and
work better with other departments. The learning is
interactive, practical, inspiring and fun.
You’ll learn:
• About your leadership style – and how to improve on it
• How to manage diverse personalities and build high-performing news teams
• How to manage up, down and across
• About conflict resolution, ethical decision-making as well as coaching and motivation
Description: In public radio, improving your community starts with great storytelling. Discover ways
to tackle complex and important stories that others
pass up. Learn how to build a culture of strong
enterprise reporting and improve core storytelling
skills.
You’ll learn:
• How to write tight copy that engages listeners and creates “driveway moments”
• The secrets to memorable sound that takes the listener inside the story
• Techniques for interviewing and Internet research that enrich your storytelling
• How to make tough ethics calls, especially on tight deadlines
Faculty: Jill Geisler, p. 58; Scott Libin, p. 58
URL: www.poynter.org/07LeadTVRadio
“
Faculty: Al Tompkins, p. 60; Chip Scanlan, p. 60;
Bob Steele, p. 60
URL: www.poynter.org/07PublicRadio
Poynter provided me with an opportunity to connect with other assignment
managers. I learned so much about information-gathering, ethics, and working with others. It was everything I had hoped for.”
34 | 2007 poynter
Mollie McGovern, Assignment Manager, WFMJ
your training | television and radio
RIGHT: Tom Merriman,
WJW-TV, Clevelahd, Ohio;
Enterprise and Investigative
Reporting for Television
TV Power Reporting: Enterprise &
Investigative Reporting
Dates: Aug. 19 – 24, 2007 (B408-07)
Leadership for TV News Anchors
Dates: Aug. 19 – 24, 2007 (B415-07)
Who should attend? Television news anchors
Who should attend? TV investigative and/or
enterprise reporters, photojournalists, investigative producers, I-team managers and supervisors,
consumer reporters
Description: Go beyond the daily grind, developing
hard-hitting investigative and/or enterprise stories.
Whether you’re a special projects investigator or a
daily reporter who wants to deliver stories beyond
press releases, we’ll help you find stories that make
newscasts more unique and useful.
You’ll learn:
• How to go far beyond the obvious to find the story that others miss
• How to keep a tight focus on complex and
hard-to-tell stories
• To write tight, build in rich sound and work in
effective teams in the field
• How to develop memorable characters to help
tell your story
Description: Anchors are the face of a television
newsroom. The best of them guide, inspire and
motivate their colleagues. Build the skills you need
to become as powerful a communicator inside your
newsroom as you are on the air.
You’ll learn:
• How to coach reporters and photographers
• How to build successful partnerships with
producers
• To understand the impact of personality
differences and how to resolve conflicts
• How to uncover stories, even when you’re
tethered to the newsroom
Faculty: Scott Libin, p. 58; Jill Geisler, p. 58
URL: www.poynter.org/07LeadTVAnchors
Faculty: Al Tompkins, p. 60; Bob Steele, p. 60
URL: www.poynter.org/07EnterpriseInvestigative
““
I am certain I will have opportunities to use this information in
my newsroom. It also re-energized me and I’m excited to get
right back to work.”
AMY MORRIS, Executive Producer, WLS-TV (Chicago)
You’ll learn:
of News University
“
Handling Race and
Ethnicity
Description: The question of
whether and how to include racial
and ethnic descriptions is one of
the most debated and least understood topics of journalism. When
handled poorly, the consequences
can be explosive. But the reward
for handling the decision with skill
is great: You honor journalism’s
highest values – accuracy, fairness
and contextual truth.
You’ll learn:
• To examine the way you view matters of race and ethnicity and gain insights into new ways of thinking
• To deconstruct the forms of racial and ethnic identification that appear in news stories
• How to make more thoughtful and informed choices about the
words you use
• To confront the white-hot issue of suspect identification and reach for more precise ways of describing the way people look
Instructor: Keith Woods, p. 61
of News University
URL: www.newsu.org/
RaceAndEthnicity
See Also:
42color in news design
By understanding the Freedom of Information Act, I can better help reporters
think of ideas on where we can dig up information. I can also better deal with
situations where we are denied access to information.”
36 | 2007 poynter
carolyn kuckertz, WINK-TV, Fort Myers, Fla.
your training | visual journalism
RIGHT: Michael Cisneros,
Irvine World News; Participants; Design, Type, Color
poynter SEMINARS
Compelling Photojournalism:
Reporting & Editing
Dates: March 19 – 24, 2007 (G409-07)
Who should attend? Photojournalists, photo directors, visual managers and presentation editors from
newspapers and online publications
Description: Photojournalists are a critical part of
the newsgathering team. Develop your reporting,
researching and editing skills so you can produce
compelling photographic coverage and publish
your work in innovative ways.
You’ll learn:
• How to improve your photographic storytelling
• To develop your ability to spot visual potential
in news coverage
• Effective ways to find authentic documentary stories and creatively publish them in print
and online
Faculty: Kenny Irby, p. 58
URL: www.poynter.org/07CompellPhotoj
Poynter EyeTrack07: Discover its Power
Dates: April 10 – 12, 2007 (GETRK-07)
Who should attend? Publishers, executive editors,
managing editors, directors of design, photo and
graphics and online departments and any other
editors interested in learning about Poynter’s new
study about readers of print and online news
Description: Poynter unveils the findings from its
ground-breaking study of how readers navigate
news in print and online. Find out what story forms
engage readers more. Explore how to make the
research work for your newsroom.
You’ll learn:
• How today’s readers and users navigate through broadsheet, tabloid and online news
• What story and visual forms help readers and
users better comprehend what they’ve read
• The newest insights in ways photographs and graphics capture the attention of readers/users
• How story length and format impact how much of the story is read
URL: www.poynter.org/07EyeTrackPower
“
I came looking for inspiration and instruction. I also found
camaraderie with other people from small papers facing
the same issues.”
Caroline Chen, News Designer, The Seattle Post-Intelligencer
poynter SEMINARS
Sports Journalism Summit
Dates: April 18 – April 20, 2007 (W424-07)
Who should attend? Sports writers and photojournalists, producers, editors, designers, newsroom
managers and copy editors, college students and
teachers of sports journalism
Description: Ever wish you could learn writing,
reporting and photographic storytelling skills from
the industry’s gold-standard sports writers and
photojournalists, like those at ESPN, Sports Illustrated, The Sporting News? This is your chance.
You’ll learn:
• How to cover your beat and also find the off-beat
• How to find your writing voice
• How sports writers and photojournalists can do their best work together
• More effective tools for interviewing, reporting and writing with different story forms
Faculty: Roy Peter Clark, p. 57; Kenny Irby, p. 58
Tuition: $195 (hotel not included)
URL: www.poynter.org/07SportsSummit
Basic Design Principles
Dates: May 6 – 11, 2007 (G401-07)
Who should attend? Print designers and copy
editors with fewer than three years of experience
and little or no formal training in graphic design;
also other editors interested in learning more about
design and story presentation
Description: What are the principles that guide
your newspaper design decisions each day? Come
strengthen that foundation, learn how to successfully pitch new, creative ideas and collaborate with
others in the newsroom.
“
You’ll learn:
• The foundations of graphic design: grids,
typography and color
• The principles of conceptual thinking and
visual storytelling
• How to become a more effective colleague in
the newsroom
• To build a vocabulary for discussing and
critiquing your work
Faculty: Pegie Stark Adam, p. 62; Sara Quinn, p. 60
URL: www.poynter.org/07BasicDesign
Journalists: Visual Journalism
Dates: June 3 – July 13, 2007 (G201-07)
Who should attend? Recent college graduates
interested in refining their skills in all forms of visual
storytelling: design, photojournalism, information
graphics and visual reporting
Description: You’re on the cusp of an exciting
career. Spend six weeks refining skills in photojournalism, design, graphics and reporting. Work
with colleagues to generate ideas in a community
and produce memorable work.
You’ll learn:
• Creative techniques in print design, photojournal-
ism, infographics, Web design and illustration
• To generate compelling stories on and off deadline
• To foster newsroom collaboration and make strong ethical decisions
Faculty: Kenny Irby, page 60
Beyond the outstanding content-planning, gathering and production phases
of the seminars, learning to provide audiences with honest and compelling
stories is what I now take into the field with me every day.”
38 | 2007 poynter
Ryan K. Morris, Ryan K. Morris Photography (Tampa, Fla.)
LEFT: Pegie Stark Adam,
Poynter Visual Journalism
Affiliate; Design, Type,
Color
RIGHT: Caroline Chen, The
Seattle Post-Intelligencer;
Brandi Mellinger, Ocean
City Today; Design, Type,
Color
Poynter EyeTrack07: Insights in Action
Dates: Aug. 12 – 17, 2007 (G425-07)
Multimedia Reporting in Teams:
New Tools & Techniques
Dates: Sept. 23 – 28, 2007 (G426-07)
Who should attend? Designers, graphic artists,
visual leaders, assigning editors, photojournalists,
writers and any editor interested in learning about
the best ways to connect with readers
Who should attend? Photojournalists, writers and
editors, producers and picture editors; teams are
encouraged to apply
Description: How do readers navigate news in
print and online? Does one form engage readers
more than another? Put Poynter’s ground-breaking
EyeTrack07 research to work on your newsroom’s
challenges and ambitions.
Description: Master the challenges of online reporting and producing in a seminar that exposes you to
the digital tools and skill sets required in the new
media age. Along the way, discover the balance
between journalism and technology.
You’ll learn:
• How to apply EyeTrack07 findings to everything from design to story forms to graphics and other visuals
• Strategies for finding the clearest way to tell
the story
• Ideas for compelling packaging, story formats
and reader navigation
• How to improve newsroom collaboration as
you put your new insights into action
You’ll learn:
• To conceptualize, plan, organize, design and write online stories
• To integrate video, sound, motion, navigation, editing and writing
• To strengthen core storytelling skills
Faculty: Kenny Irby, p. 58; Chip Scanlan, p. 60
URL: www.poynter.org/07MultimediaTeams
URL: www.poynter.org/07EyeTrackAction
“
It was an eye opener to the level to which we should extend the frontiers of photojournalism. Admonishing photojournalists to give voice to the voiceless is highly
recommended to all media practitioners. That is my new credo as a journalism
teacher in Nigeria.”
Adeboye Ola, Photojournalism Lecturer, The Nigerian Institute of Journalism
LEFT: Mario Garcia, Garcia
Media; John Mulholland,
The Observer (UK); World
Tabloid Conference
RIGHT: Sotiris Beckas,
Greek Daily Ethnos; Design,
Type, Color
poynter SEMINARS
Advanced Design Principles
Dates: Oct. 21 - 26, 2007 (G418-07)
Principios del Diseño, con Mario Garcia
Fechas: Nov. 4 – 9, 2007 (G406-07)
Who should attend? Art, design, graphics and
photo directors and designers with at least five
years experience
¿Quién debe atender? Diseñadores, artistas,
fotógrafos y editores de copia trabajando para
publicaciones Españolas en los Estados Unidos y
por todo el mundo
Description: Your colleagues look to you to help
lead the newsroom’s visual thinking during a
dynamic time in journalism. Learn to use the latest
research and time-honored principles to be an effective visual leader.
You’ll learn:
• Ways to develop the visual identity of your
publication
• How to use Poynter’s EyeTrack07 research to improve your effectiveness in print and online
• How to become an effective newsroom leader,
using collaboration and constructive feedback
• How to inspire visual thinking in your newsroom
Faculty: Pegie Stark Adam, p. 62; Sara Quinn, p. 60
URL: www.poynter.org/07AdvancedDesign
Descripción: Este seminario enseña los principios
que guían las decisiones visuales que hacen los
editores y diseñadores de diarios. Invitamos a
participantes que deseen fortalecer esos principios
a que aprendan nuevos conceptos aplicables a
nuestro trabajo y ideas creativas de expertos sobre
el tema, y al mismo tiempo colaborar con colegas
en la redacción.
Este seminario enseñara:
• Los elementos básicos del diseno gráfico,
la tipografía y el color
• Los elementos principales del pensamiento
conceptual y el periodismo visual
• Como ser un mejor colega en la redaccion
• Como tener un vocabulario que le permita
discutir y evaluar su trabajo
Facultad: Dr. Mario R. Garcia, Sr., p. 62
Precio: $995 (incluye hotel)
Aplique antes de: Aug. 27, 2007
Página de Web: www.poynter.org/
07DesignSpanish
“
We just kicked off a redesign of our entertainment tabloid, LINK. We’re down to
two typefaces for the whole thing, and we’re using the color palette you helped
me develop during the seminar. The simple design works much better. I applied
just about everything I learned at the seminar to this publication.”
Eric Hahn, Designer, Argus Leader (Sioux Falls, S.D.)
40 | 2007 poynter
RIGHT: Steve Dorsey,
Detroit Free Press; Design,
Type, Color
Informational Graphics:
Planning & Presenting
Dates: Nov. 11 – 16, 2007 (G402-07)
Advanced Copy Editing:
Working Word by Word
Dates: Dec. 2 – 7, 2007 (W402-07)
Who should attend? Print and online artists,
graphic artists, directors and researchers
Who should attend? Copy editors and other desk
editors with at least five years of experience
Description: Credible news graphics are powerful
storytelling tools in a time when such visuals are in
high demand in print and online. Cover the range of
skills you’ll need, from the basics of design to the
latest interactive ideas around.
Description: Been on the desk for half a decade
or more? Sharpen the complex range of skills
called for on today’s copy desk. Map out a path
to improve and advance in your career.
You’ll learn:
• To create online and print news graphics with impact and credibility
• Ways to improve communication, research, design
and writing skills
• To use Flash and three-dimensional applications software
Faculty: Archie Tse, p. 62; Sara Quinn, p. 60
URL: www.poynter.org/07InfoGraphics
“
You’ll learn:
• New ways of approaching content editing
and headline writing
• To effectively use design and visual elements
• To play a leadership role in the newsroom
and build newsroom collaboration
Faculty: Sara Quinn, p. 60; Aly Colón, p. 57
Application deadline: Oct. 3, 2007
URL: www.poynter.org/07AdvancedCopyEditing
I have been fortunate to attend two different Poynter seminars. Each one
gave me energy and insight into areas of journalism/photojournalism that
I had not experienced before. And, the folks that attended and led the seminars gave me energy and knowledge I will use to increase my horizons both
in my photographic and my journalistic work.”
bill serne, Staff Photographer, St. Petersburg Times
Color in News Design
Who will benefit? Graphic
artists, designers and online
producers
Description: The right colors and
the right combinations engage
readers and viewers. Create the
right mood and tone for your
news report with effective color,
contrast and dimension.
You’ll learn:
• To make informed decisions about color
• To identify the moods or the emotional overtones created by different colors
• To create effective contracts by combining colors
• To create a sense of foreground and background using color combinations
Instructor: Pegie Stark Adam,
p. 62
of News University
URL: www.newsu.org/Color
Community Service Photojournalism: Lessons from
a Contest (2005)
Who will benefit? Photojournalists and picture editors
Description: Explore ways to
strengthen your picture editing
and critical thinking by analyzing these models of excellence in
photojournalism – work honored
by the 2005 ASNE judges. See
and hear from the photojournalists and the judges as they discuss
42 | 2007 poynter
individual storytelling, watchdog
photojournalism and connecting
with under-covered communities.
You’ll learn:
• Three approaches to commu-
nity service photojournalism
• To create photo stories that connect with the people in your community
• Techniques to give your
photojournalism a fresh
perspective
Training partner: American
Society of Newspaper Editors
Instructor: Kenny Irby, p. 58
of News University
URL: www.newsu.org/bnw2005
Language of the Image
Who will benefit? Photojournalists, picture editors, copy editors,
designers, producers and editors
Description: There are reasons
some photos succeed and
others fall short. Photojournalists should use, and encourage
others to use, visual language to
analyze the journalistic value of
an image. Developing your visual
vocabulary will not only improve
your skills, but nurture more constructive discussions of images
in the newsroom.
You’ll learn:
• To identify the elements that transform a photograph into an image that tells a story
• The visual vocabulary to
analyze images
• To articulate the journalistic value of an image
• To make better storytelling images
Instructor: John Davidson, partner in Creative Eye Consulting
of News University
URL: www.newsu.org/loti
Typography for News
Design
Who will benefit? Designers,
graphic artists and copy editors
Description: Typography sets
the tone and voice for your
publication. Master the principles
of type and the rules of thumb
for designing engaging news
pages. Explore the roles that font
size, weight and contrast play in
designing with type and see how
to correct common typographic
mistakes.
You’ll learn:
• The history of type with an interactive timeline
• Vocabulary terms such as
ascender, kerning and ligature
• About inspiring type design from publications around
the world
Instructor: Sara Quinn, p. 60
of News University
URL: www.newsu.org/
Typography
See Also:
20Anatomy of a Newspaper: Understanding the Business
31 Math for Journalists
your training | seminar application
LEFT: Participants: Sports
Journalism Summit, Writing
RIGHT: Participants: Sports
Journalism Summit, Writing
SEMINAR application
information
To apply for a Poynter seminar, go to the Web address shown with
the listing. Click on “apply for this seminar online.” If you’re unable to
apply online, please use the printed application form at the back of
this Training Guide. You may also download a PDF of the application
form at www.poynter.org/seminar.
Please note the application deadline shown for the seminar. Check
the seminar description online for more information and to see if you
need to supply additional application materials. We consider an application complete when we have received all application materials by
the deadline.
If you apply online (our preferred method), please print your completed form before clicking “Submit.” Include the printed form with
any additional materials you mail to Poynter.
Mail or Fax to: Seminar Admissions, The Poynter Institute,
801 Third St. S., St. Petersburg, FL 33701 – Fax: (727) 821-0583.
Frequently Asked Questions
How do I know if I’m eligible to apply?
Generally, our participants are full-time employees of a news organization or journalism educators. Free-lancers, however, are welcome
to apply. Check the “Who should attend?” section in each listing for
additional information. If you’re still not sure, call or e-mail the contact person shown with the seminar on Poynter Online.
We encourage the applications of women, racial and ethnic minorities,
first-time applicants, organizations nominating a staff member for the
first time and individuals who have applied previously for a seminar but were not accepted. Generally, most seminars do not include
more than one participant from any particular newsroom (except for
seminars or conferences for teams); however, more than one candidate
may apply. We’re sensitive to how many participants we accept from a
single ownership group. We try to create a seminar group that reflects
a rich mix of people and consider the factors of experience, race, gender, ethnicity, circulation/market size and geography.
SEMINAR application
information continued
What about accommodations?
For most programs, participants and visiting faculty stay in the same hotel,
and lodging for a predetermined number of nights is included in the tuition
fee. Participants may walk or take a hotel van to and from Poynter. Participants are encouraged to attend seminars without family members or other
company, prepared to devote full attention to the seminar.
Do you give academic credit?
The Poynter Institute is accredited by the Accrediting Commission of the
Council on Occupational Education, but we are not a degree-granting
institution. Universities have granted undergraduate or graduate credit for
our programs. The Poynter staff can provide specific information and assistance, but in most cases, participants must make prior arrangements to
receive credit from their college or university.
Is financial assistance available?
Poynter has a limited number of fellowships for those in need of assistance.
There are also a limited number of fellowships available for specific programs that are donated to the Institute by individuals and organizations.
Applicants seeking financial assistance should attach a letter to their application form stating the particular aid they are seeking (tuition and housing
waiver and/or help with travel costs) and why their organization is unable
to pay should they be selected for a seminar.
What about applicants from outside the United States?
Poynter welcomes journalists from around the world. Due to current
restrictions on student visas, we can be of very limited assistance in helping you obtain travel documents. When applying for a seminar at Poynter,
please remember that:
• Early notification is not possible because faculty members choose
participants from a full pool of applicants, and the selection is not
made until 45 to 60 days before the start of the seminar.
• Participants are responsible for obtaining their own travel documents
and visas and for making and financing their own travel arrangements.
• Normally, we do not provide fellowships for International travel. For help with travel arrangements, check the Web site for the U.S. Embassy in your country at http://usembassy.state.gov.
“
If you are at all serious about your career and journalism, a visit to
Poynter is a must. Absolutely the best learning experience I have ever
had as a manager. Truly transformative.”
michelle savoy, Entertainment/Food & Home Editor, The Arizona Republic
44 | 2007 poynter
your training | special programs
special programs
At Poynter, we promote journalistic excellence in ways big and small,
reaching across generations and beyond national borders. Whether we
convene CEOs for conversations about industry issues, inspire elementary
school students to embrace writing or work with seasoned journalists from
the United States and throughout the world, Poynter makes a difference.
Here are some additional programs through which we extend learning for
others and ourselves.
Alfred Friendly Press Fellows and Foster Davis Fellowships
The Alfred Friendly Press Fellows, mid-career print journalists from developing countries, visit Poynter for several days of training in writing, editing
and coaching during their time on assignment working for a U.S. newspaper. The Foster Davis Fellowships express Poynter’s continuing support for
journalists in South Africa and across the African continent.
Critical Issues in the Media
The news industry wrestles constantly with enduring and erupting issues
that challenge the stability, success and even survival of media organizations. Each year, Poynter gathers top executives to share their experiences,
ideas and visions.
National Writers Workshops (nww)
These weekend celebrations of craft provide instruction and inspiration to
journalists and writers around the country. Workshops are offered in several regional sites to keep travel time and costs to a minimum.
The low-cost weekends of training feature top writers, editors and coaches,
who donate their time and energy to help you improve your reporting,
writing and editing. Attracting as many as 5,000 attendees a year, NWW is
a collaborative effort between Poynter and these confirmed sponsors:
• South Florida Sun-Sentinel, Ft. Lauderdale, Fla.,
Sept. 30 – Oct. 1, 2006
• Nieman Foundation for Journalism at Harvard University, Cambridge, Mass., Nov. 17 – 19, 2006
• The Hartford Courant, Hartford, Conn., April 14 - 15, 2007
• The Orange County Register & California State University at Fullerton Fullerton, Calif., May 5, 2007
• The Oregonian, Portland, Ore., TBA
• The San Antonio Express-News, San Antonio, Texas, May 19 - 20, 2007
• The Wichita Eagle, Wichita, Kansas, May 19 - 20, 2007
Poynter Ethics Fellows
This invitation-only program brings together leading journalists who explore key issues, including tension between journalism and business values,
credibility, ethical decision-making and coaching ethics in the newsroom.
Scholastic Journalism Programs
Tampa Bay area high school students come to Poynter year-round to learn
about craft and values. After an intensive, two-week summer program, the
young journalists return each month during the school year for workshops
that help them develop and strengthen their skills. At our three-week summer Writers Camps, area elementary and middle school students learn to
use strategies of journalism to write while their teachers develop effective
coaching and teaching strategies.
poynter on the road
Poynter’s efforts to promote journalism excellence reach
across the country and around the world. In addition to
providing seminars and courses, we bring our expertise to
you. The following are some of the newsrooms, workshops,
conferences and colleges Poynter faculty members visited
in recent months to teach, mentor, coach and listen.
Newsrooms and Ownership Groups
The Pittsburgh Post-Gazette, The Christian Science Monitor, St. Petersburg Times, The Boston Globe, CNN Atlanta,
WFAA Dallas, KUSA Denver, Cox Newspapers, Telemundo
(Los Angeles, Phoenix), Young Broadcasting, The Oregonian, Florida Today, Yahoo!, WSBT-TV, South Bend Hearst
Training Symposium, Seattle, Wash., Bliss Communications, The Washington Post, The Post-Standard (Syracuse,
N.Y.), the Atlanta Journal-Constitution, Portland Press
Herald, Schurz Communications, The (Baltimore) Sun, The
Houston Chronicle, The San Antonio Express News, The
Hickory (N.C.) Record, the Blair (NB) Independent, The
Miami Herald, the Spokesman-Review (Spokane, Wash.),
the Hearst-Belo Producer Academy, The Sacramento Bee,
The Charlotte Observer, CCI Europe, Saxotech
Journalism Training Workshops
NewsTrain (Albuquerque, Baltimore, Charleston, Charlotte, Kansas City, Montgomery); Fotofusion, International
Women’s Media Foundation Leadership Training; The Institute for the Advancement of Journalism, Johannesburg,
South Africa; The American Press Institute; Committee for
Concerned Journalists
Journalism Associations/
Conferences and Conventions
National Association of Hispanic Journalists, World Press
Photo (Amsterdam, Netherlands), National Association of
Black Journalists, American Society of Newspaper Editors,
Native American Journalists Association, National Press
Photographers Association, Radio-Television News Directors Foundation Leadership Coaches Project, Hoosier
Press Association, RTNDA (Las Vegas, Newfoundland),
Inland Press Association, National Lesbian and Gay Journalists Association, Newspaper Association of America,
Illinois Association of Broadcasters, Florida Scholastic
Press Association, Florida Society of Newspaper Editors,
Journalism Education Association, American Association
of Sunday and Features Editors, Asian American Journalists Association, Association for Education in Journalism
and Mass Communication, Society for News Design
46 | 2007 poynter
ABOVE: Jill Geisler, Poynter Leadership
& Management Group Leader; Covering
Hurricanes Conference
Colleges & Universities
University of Alabama
Marymount University
West Virginia University
Belmont University
University of California
University of Southern California
Winthrop University
Ball State University
Kent State University
Kinsey Institute at Indiana University
Columbia University
Emerson College
University of South Florida
Penn State University
Savannah State University
Oklahoma State University
Stanford University

your tRAining - Poynter`s News University

Transcription

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