greater toronto area radio group

GREATER TORONTO AREA RADIO GROUP
Z103.5 Dance Hit Music
Z1035 has been a leader in Dance Hit Music in
the Toronto market for over 20 years. Our
listeners are active, trendy, tech savvy new
consumers who are in the new-product
acquisition stages of life. Z103.5 listeners are the
most lucrative of all age demographics for
retailers to target.
Format: Dance Hit Music
Stats: Z103.5 is one of Toronto’s largest radio stations
delivering a huge loyal listening audience
Audience: Z103.5 targets young adults pursuing a
post-secondary education; urban professionals in the
work force; individuals getting married or starting new
families
STATION PROFILE | CIDC-FM
Z103.5 Dance Hit Music
Z1035’s SOCIAL MEDIA NETWORK
Z103.5 represents a loyal REAL audience - An audience, which is
ENGAGED …Z103.5 is a TRUE influencer
Z103.5 is among the top stations in the Toronto CMA
connecting with its listeners through Facebook.
Radio Station App on iPhone, Blackberry, and Android with
1,000,000’s of connects each month!
Over 1,000,000 listening online.
YouTube’s Z-TV engages Z103.5 listeners online.
BENEFITS OF ADVERTISING WITH Z103.5
Massive reach delivering consumers in the Toronto CMA,
Hamilton, Kitchener-Waterloo and Barrie areas.
Male and female audience with a slightly female skew.
Best annual grass roots and multi-media promotional
opportunities giving clients exposure on-air, on-line, on-social
and through sampling of products and coupons.
Proven track record delivering results to advertisers year
after year.
Listen live at z1035.com
Proud FM 103.9
Located in downtown Toronto, PROUD FM is
the world’s only commercial radio station dedicated
to serving the market’s enormous gay and lesbian
community of ½ million. PROUD FM’s highly
targeted audience allows advertisers to
reach loyal, high-value, double-income-no-kids
consumers.
Format: Upbeat CHR/Pop music with relevant spoken word
to the gay and lesbian community
Stats: Toronto’s gay community rated PROUD FM the city’s
#1 radio station
Audience: Core demographic of 25-54 year old professionals
with higher than average incomes
Source: www.communitymarketing.com
STATION PROFILE | CIRR-FM
PROUD FM 103.9
BENEFITS OF ADVERTISING WITH PROUD FM :
• Proud FM listeners have tons of disposable income
to buy now, because they are DINKS/SINKS –
Double/Single income NO KIDS
• 65% of PROUD FM listeners have a bachelor’s
degree or higher
• 68% of gay and lesbian individuals prefer
to buy products from businesses that
support and advertise directly to their
community
• With an audience of 69% male and 31%
female listeners, PROUD FM is the only
media source in Toronto to effectively reach
the gay AND lesbian market
www.proudfm.com
Source: www.communitymarketing.com
“Clearly when we look at
this group, they have higher
education, higher income levels
with more disposable income...
an attractive market for us”
Liliy Capriotti, BMO Vice-President GTA Central District.
Toronto Star
#1
Radio Station
chosen by Toronto’s
gay & lesbian
community
Jewel 88.5FM
Jewel 88.5 plays the most music variety for York
Region, The GTA, Barrie, Cottage Country and
surrounding areas and features the lighter side of
Classic Hits from the 70’s, 80’s and 90’s along with
the absolute best of today. Including Elton John,
Beyoncé, Rod Stewart, Celine Dion, The Eagles,
Kelly Clarkson, James Taylor, Jason Mraz, John
Mayer, Lady Antebellum, Michael Bublé and many
more.
Format: Easy Listening/Adult Contemporary
Stats: Huge, loyal listening audience from baby boomer
generation, which accounts for 51% of all disposable income
in Canada
Audience: Baby boomer demographic, upscale consumers
with considerable assets
STATION PROFILE | CKDX-FM
Jewel 88.5FM
BENEFITS OF ADVERTISING WITH JEWEL 88.5 FM :
• Jewel delivers upscale, mobile, empty-nest
consumers who are spending to upgrade their
lifestyles in every way
• Higher than average disposable incomes
• Targeted audience of owners, managers,
professionals and early retirees
•
tunes in longer on average than any other station’s
listeners
• Audience is highly responsive to advertising
messages due to loyalty factor
• Affordable, local advertising options for
businesses that wish to reach the 1 million
plus consumers in York Region
and Simcoe County
• Proven track record delivering results
to advertisers
www.jewelradio.com
Annual
HH income
$106,000
AM530 Multicultural
AM530 is Toronto’s heritage ethnic radio station
with over 25 years of programming experience.
CIAO-AM530 remains the leader in targeting
Toronto’s largest ethnic communities.
Format: Multicultural broadcasting to 15 ethnic groups
Stats: Reaching an ethnic population of over 1 million
Audience: Toronto’s immigrant residents represent almost
50% of the total population. AM530 broadcasts to several
ethnic communities including South Asian, Polish,
Italian and many more
STATION PROFILE | CIAO-AM
AM530 Multicultural
BENEFITS OF ADVERTISING WITH AM530:
• A heritage radio station with a reputation
for delivering quality programming to millions
for over 25 years
• Targeted marketing opportunities to
15 hard-to-reach ethnic consumer groups
within the GTA and surrounding areas
• An audience of
and extremely loyal
consumers
• A proven track record delivering results
for advertisers both large and small
• Translation and production of your commercial
from English to the language of choice at no cost
• Affordable advertising options
• CIAO-AM is a founder of the Canadian Catalogue
of Ethnic Music
A current and complete program guide
and online audio access is available at:
www.am530.ca
Source: Statistics Canada 2006
Broadcastin
g
since
1984!
The Evanov Radio Group Guarantee
We value your business and look forward to a
successful partnership with you and your company.
You can expect to receive the following from our
radio stations:
1) You will receive a duly executed copy of your contract prior to the start
date of your campaign (upon request)
2) You are able to approve the creative of your commercial prior to it airing**
3) It is our intention to remedy any discrepancies in a timely fashion
4) Your station representative will be in contact with you before, during
and after your campaign
5) Your station representative may be reached at all times via cell phone
or email. All calls will be returned within 1 business day
** Assuming script and/or production is not changed and assuming client is available via
email to approve within the business day.
Should any of the above service criteria not be met,
please forward your concerns to:
Ky Joseph
Executive Vice President Sales
416-213-1035
[email protected]
Our advertisers will tell you…
“Z103.5 is a fantastic station. I have been doing a lot of
business with them in the last 10 years. What built this
company is radio and print media and the familiarity of the
jingle. This station is very very important and key to me to
promote our messages and product innovations and certain
specials through the radio”
Pat Finelli – VP Marketing, Pizza Pizza
“We can tell we are on air with Z103.5 because the phones
start ringing. When we’ve done events and promotions we
we are running regular branding campaigns, we just see
consistent activity on our website, on our phones and in our
showrooms.”
Cathie Clark – Director of Marketing, AutoPark
Superstores
“Z103.5 biggest strength in our opinion, is the ability to offer
added value promotions for our clients. Also the competitive
rates along with offering non traditional opportunities. But most
importantly , its an interactive radio station that gets out into
the community and meets its listeners , and by doing so, it also
meets our consumers.”
Elvira Caria – Director of Media & Public Relations; Plan B,
Bramalea City Centre
“Z103.5 sells! We are an independent record label that
produces some of Canada’s best selling compilation CD’s.
This station is a great choice to reach potential customers
across much of Southern Ontario”
Gene Geroly – Managing Director, Show Stopping
Entertainment
“The decision to use Z103.5 was definitely a key factor in the
overall success of our launch. Not only did it generate
awareness but it also provided sufficient results in traffic to
our location”
Dwayne Rundle – Owner, Body Systems Nutrition (Milton)
“Z103.5 has been at the forefront of our marketing initiatives
helping us reach tech-savvy consumers. Their listeners are
heavy consumers of state of the art communication products
hence the reason Z103.5 always delivers results for us.”
Annie Camastra – Manager Operations and Human
Resources, Baka Wireless
“I believe advertising on Z103 has played a large role in
attracting prospective students” (to The University of
Guelph-Humber’s annual Fall information day).
Abby Blinch – Publications Coordinator, University of
Guelph-Humber
“Z103.5 has demonstrated a high degree of integrity,
responsibility and ambition to create and promote the
dealership goals and success”
Michael Phan – GM, Ontario Mazda
“We had a commercial campaign leading up to our event and
our total investment was under $5000. By mid-afternoon more
people had gone through our show home than during the
previous 6 months. We are now strong believers in The Jewel
and will advertise on a consistent basis.”
Ronald Fisco – President, Logan Homes
“I like to speak to the experience and results rather than
cost-per-rating, cost-per-thousand or rankers. For our target
audience, 88.5 is an essential part of our GTA campaign. On
the given days, the lot filled, the office packed, the bookings
followed and the phone continues to ring”.
Bob Mauro – Marketing Director, Maaco Systems Canada
Inc.
“After 5 years with another radio station, we decided to
listen to a presentation by The Jewel and decided to make
a change. On our first day of advertising we received our
first lead. We look forward to a long relationship with The
Jewel”.
Mark Lee – President, Maple Leaf Mortgages
“103.9 PROUD FM was involved in this year’s event for
the first time and because of their involvement we saw a
marked increase in our same sex couples. Their innovative advertising and ability to have fun with our show
proved to be invaluable in having the gay and lesbian
communities come out and enjoy what we think was
ourbest year yet.”
Mikey Singer – SX Marketing
MUSKOKA
ORILLIA
COLLINGWOOD
BARRIE
PETERBOROUGH
NEWMARKET
OSHAWA
BRAMPTON
TORONTO
LAKE ONTARIO
KITCHENER
NIAGARA
BRANTFORD
Designed by Zenergy Communications
LAKE ERIE
EVANOV RADIO GROUP
5312 Dundas Street West
Toronto, Ontario,Canada, M9B 1B3
Ph: 416-213-1035 | Fax: 416-233-0598