Summit Synergy - Citrix Ready Marketplace
Transcription
Summit Synergy - Citrix Ready Marketplace
Citrix 2016 Summit Synergy January 11-13 MGM Grand Las Vegas May 24-26 The Venetian | The Palazzo Congress Center and The Sands Expo and Convention Center Las Vegas Sponsorship and Marketing Promotional Opportunities Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] Summit 2016 MGM Grand January 11-13, 2016 Las Vegas Sponsorship and Marketing Promotional Opportunities Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 | Fax: +1 763-322-9004 Email: [email protected] www.citrixsynergy.com Summit Las Vegas Jan 11-13 About Citrix Summit 2016 Citrix Summit is a combined channel and Citrix sales conference. With a focus on mobile workspace solutions, Summit will deliver the training and tools partners need to increase their profitability, take advantage of new market opportunities and delight their customers in an IT landscape that is increasingly consumer-driven. The 2016 conference will be the largest and most dynamic ever, with more than 5,000 attendees expected to convene at MGM Grand in Las Vegas, Nevada, on January 11-13. Summit offers sponsors an exceptional opportunity to reach Citrix partners and internal sales teams simultaneously and present their products and solutions very early in the sales cycle where they will have maximum impact. SPONSORSHIP OPPORTUNITIES Citrix Summit continues to be the best opportunity to reach key Citrix partners – to address, engage, and influence their decisions and actions related to your team efforts for the coming year. Our tiered sponsorship opportunities offer a robust package of high-value benefits. In addition, sponsors can extend their impact at Summit by selecting from a variety of a la carte opportunities including: • Website and Mobile App branding – to have an ongoing presence with our partners • Signage – to boldly express your message • Networking and Messaging - to reinforce the conversation and add a clever touch to your outreach • Hospitality branding – to influence on a large scale • Hardware Requirements – to be associated with successful technology integration “We love the fact that there is a large community of partners and Citrix sales reps all in the same place.” Summit 2015 Las Vegas “Everyone who came to our booth was a potential partner for what we sell.” Geographic type Attendees 4,188 Organization 6% Marketing 23% Business “We love having access to Citrix executives, exposure to Citrix partners, and meetings with other Citrix alliance vendors. It was helpful to have it condensed into two days.” “Everything was handled professionally and with a sense of urgency that is appreciated.” – Summit Las Vegas 2015 sponsor quotes 30% Sales 41% Technical 1% Japan 2% APAC 36% EMEA 61% Americas Job function 10% Business Development 11% Account Manager 12% Director 12% Architect 13% CXO 14% Consultant Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 28% Other 3 Summit Las Vegas Jan 11-13 Platinum• Gold Silver Bronze Expo $70,000 $36,000 $20,000 $12,500 $8,500 Platinum Gold Silver Bronze Expo Full conference passes 13 10 8 8 3 Speaker conference pass 1 Sponsorship Package Price Summary Investment Sponsorship Benefits Event Passes Provided Networking and Exhibiting Opportunities Room block at conference hotel • Citrix-provided turnkey booth package (includes booth structure, power, standard signage, lighting and internet) 20' x 20' 10' x 20' 10' x 10' 5' x 7' 3' x 3' Sponsor-provided booth (optional) (includes power, cleaning and internet) 20’ x 20’ 10' x 20' 10' x 10' N/A N/A 10 hours and 45 minutes 10 hours and 45 minutes 10 hours and 45 minutes 10 hours and 45 minutes Additional footprint on show floor (Platinum 30' x 30') Solutions Expo hours Lead retrieval units included Sponsor meeting room $10,000 10 hours and 45 minutes 2 1 Exclusive Exclusive 1 1 1 • • • • • • Messaging and Speaking Opportunities 45-minute track session • Sponsor-provided video (up to 30 seconds) promoting session on Summit website • Session highlighted on Summit website and event mobile app • Final presentation posted to Citrix Sales IQ • Direct access to event attendees with moblie app account • • Branding Pre-Event Attendee marketing material features sponsor logo (time dependent) • • Sponsor logo, URL, and 75-word description on Summit website • • On-Site Welcome Reception branding (Platinum co-branding) • Small easel signs produced to promote sponsor speaking sessions placed on lunch tables • Conference break, breakfast or lunch branding; non-exclusive • Priority listing in Exhibitor lists on event mobile app • Shared banner with sponsor logo • Sponsor-provided video (up to 60 seconds) to be played on monitors throughout the venue and event mobile app • Reserved table at lunches in Solutions Expo • Sponsor logo, URL, and 20-word description on event mobile app • • • • • Citrix Ready and Alumni signage on booth (as applicable) • • • • • Sponsor logo on Solutions Expo entrance panel • • • • • • Post-Event Sponsor-generated post-event email to attendees; Citrix approved and distributed; must tie into Summit event. • Final sponsor-session attendee list provided to sponsor • Citrix follow-up thank you email to attendees with sponsor listing • • • • • • Invitation only Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 4 Summit Las Vegas Jan 11-13 Marketing Promotional Opportunities Website and Mobile App branding Make an early and ongoing impact with Summit attendees by embracing key online and mobile branding opportunities. Mobile branding items are very effective in keeping your message front and center in the midst of an active event. Item Price Deadline OPPS Promote your company in the official Summit mobile app. There will not be a printed guide, so this is the place for mobile on-site exposure. $2,500 Nov 30 4 Mobile App PDF Post a white paper or PDF to the mobile app library. $2,500 Nov 30 Many Mobile App Push Notifications Communicate your message to attendees up to three times daily via the heavily-used conference mobile app. $5,000 Nov 30 2 Mobile App Video Engage attendees with a video link to your listing within the mobile app sponsors section. This video will also be played on digital signs around the venue. $2,500 Nov 30 5 Website Banners Display a website banner on CitrixSummit.com. $2,500 Dec 11 5 Mobile App Banner Ad Description Signage Make a major impact on-site with Summit attendees by boldly presenting your logo and message on one of these creative branding opportunities. This signage is certain to grab attendee attention. Item Description Price Deadline OPPS Banners Two 3’ x 8’ meterboards with sponsor logo and message. Flexible placement. $4,500 Nov 30 Many Cube Graphics Three 3’ x 3’ cubes with sponsor logo and message. Cubes include four printed panels each. $5,000 Nov 30 Many Razor Sails Three 7’ razor sail banners with sponsor logo and message. $5,000 Nov 30 Many Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 5 Summit Las Vegas Jan 11-13 Networking and Messaging Make a unique pitch to Summit attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great on-site or online benefits. Item Description Price Deadline OPPS Meeting Room Meeting room at the conference hotel reserved with signage. Includes basic set up (conference table, chairs, electrical, and internet connection). $7,500 Dec 4 Many Room Drop or Door Tag Direct communication with attendees to drive traffic to your booth or presentation. January 10 or January 11. $5,500 Dec 4 2 Hotel Key Cards Branded hotel key cards at the conference hotel. $13,000 Dec 18 1 Lanyards Sponsor logo on event lanyard co-branded with Citrix. $15,000 Sep 25 1 Hospitality branding Make an impact on-site with Summit attendees by adopting one of these bold branding opportunities. Hospitality branding items are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality branding with other great on-site or online benefits. Item Description Price Deadline OPPS Charging Stations These stations will be located in high-traffic areas and will provide attendees with outlets to charge their devices. Sponsor to receive recognition on event website, mobile app and signage. $10,000 Dec 18 2 Event Connection Lounge Brand visibility in a high-traffic zone used for ad hoc meetings. Sponsor to receive recognition on event website, mobile app and signage. $20,000 Sep 25 1 Partner Appreciation Party Major visibility at this highly-popular event with logo placement on napkins, tabletop signs, gobos and more. $20,000 Dec 18 1 Relaxation Station Four massage chairs within the venue with appropriate branding. $4,000 Dec 18 2 Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 6 Summit Las Vegas Jan 11-13 Hardware Requirements Make an impact on-site at Summit by illustrating successful hardware integration with Citrix solutions and attendee engagement areas. Item Description Price Deadline OPPS Certification Center Provides attendees with the benefit and the convenience of an on-site Testing Center to help pursue Citrix Certifications. Sponsor to receive recognition on event website and mobile app. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. $10,000 Oct 2 3 The Citrix Booth Experience Showcase your products alongside Citrix products and solutions. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Oct 2 1 Digital Signage Provide the digital signs to be placed around the venue. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Oct 2 1 Self-paced Learning Labs On-demand labs in a hosted virtual infrastructure. Receive branding on signage in lab rooms and recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. In-Kind Oct 2 1 Solutions Demo Sandbox A structured, self-guided, hands-on demo experience with Citrix beta/tech preview product releases on sponsored hardware and endpoint devices. Receive recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. In-Kind Oct 2 Many Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 7 Summit Las Vegas Jan 11-13 Application and Contract for Sponsorship All requests are subject to Citrix approval. Company name: Primary event contact: Email:Phone: Mailing address: City: State: Postal code: Country: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: Summit 2016 Sponsorship Package (January 11-13, 2016 - Las Vegas) Summit 2016 sponsorship pricing is: o Platinum $70,000 o Gold $36,000 o Silver $20,000 o Bronze $12,500 o Expo $8,500 Synergy 2016 Sponsorship Package (May 24-26, 2016 - Las Vegas) Synergy 2016 sponsorship pricing is: o Platinum $107,000 o Gold $65,000 o Silver $30,000 Summit sponsorship: $ Summit MPO(s) : [Last day to sponsor: Friday, December 11, 2015] [Last day to sponsor: Monday, April 25, 2016] $ Less 5% for each event: $ Total Investment: o Expo $12,000 $ Synergy sponsorship: $ Synergy MPO(s): o Bronze $18,000 $ [If sponsoring both events and contracted by September 7. Must be paid prior to on-site for each event in order to receive the discount.] PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 8 Summit Las Vegas Jan 11-13 Application and Contract for Marketing Promotional Opportunities (MPOs) All requests are subject to Citrix approval. Company name: Primary event contact: Email:Phone: Mailing address: City: State: Postal code: Country: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: MPOs (rank in order of importance) 1. Price: $ 2. Price: $ 3. Price: $ 4. Price: $ Total Investment: $ PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 9 Summit Las Vegas Jan 11-13 Terms and Conditions Acceptance/Entire Agreement: The participation of each sponsor (“Sponsor”) in Citrix Summit 2016 (“Conference”) is subject to acceptance by Citrix Systems, Inc. (“Citrix”), through its conference management designee, Aimia Proprietary Loyalty U.S. Inc. (“Conference Management”) and Sponsor’s compliance with these terms and conditions (“Agreement”). With the exception of these Terms and Conditions, no contract is created until Citrix or Conference Management, on behalf of Citrix, countersigns such contract (“Contract”); until such time, this Agreement will constitute the entire agreement between Sponsor, on the one hand, and Citrix and Conference Management, on the other hand, concerning its subject matter, and may only be modified in a writing signed by both parties. Citrix may withdraw its acceptance at any time prior to the Conference by providing a refund of the total fee paid to the Sponsor, if Citrix determines that Sponsor or its product is ineligible to participate. The exhibit dates, benefits, hours and venue may be modified by information provided by Citrix or Conference Management to the Sponsor in writing. By registering for this event I am providing permission for Citrix to utilize my image and/or any feedback provided in future event marketing efforts. Code of Conduct: By registering for this event, I confirm my acknowledgement that I am participating in this event at my own risk. I agree that I will not hold any of the following parties—Citrix Systems, Inc., its agency Aimia Proprietary Loyalty U.S. Inc., or any of their respective affiliates, officers, directors, agents, employees, clients or representatives—liable for any claims arising from or related to my participation in the event, except for claims for personal injury or death caused solely and directly by such party. TO THE EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES. Event Rules: Sponsor agrees to be bound by the terms of this Agreement as well as the Conference rules and regulations as may be established or provided from time to time by Citrix and/or Conference Management. Sponsor agrees that Citrix and/or Conference Management may terminate all rights and benefits associated with the Conference, without liability or refund, if Sponsor does not follow such rules and regulations, which are incorporated herein by this reference. Specifically, Sponsor shall comply with move in and move out deadlines. Sponsor acknowledges that a failure to comply with such deadlines may result in forfeiture of rights and benefits or the removal of Sponsor materials. Sponsor shall be liable for all storage and handling charges resulting from failure to remove Sponsor materials from the Conference after the move out deadline. Sponsor is responsible for keeping the aisles at the Conference free of congestion caused by its demonstrations or other promotional activities. Sponsor agrees not to damage or deface the walls or floors of the Conference venue. Sponsor representatives are restricted to personnel engaged in the display, demonstrations, application or sale of Sponsor’s products and services. Citrix and/or Conference Management reserves the right to terminate Sponsor participation for any action or behavior deemed inappropriate by Citrix in its sole discretion or for any breach of this Agreement or the Conference rules and regulations or local laws, and in such event all fees paid to Citrix by Sponsor will be considered nonrefundable. Cancellation: Citrix may cancel all or any part of the Conference based on its assessment of market conditions or requirements, in its sole discretion, or due to any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, venue construction, insufficient participation, government regulation or similar reasons. In such case, Citrix will refund to Sponsor any space fees already paid as Sponsor’s sole and exclusive remedy. Sponsor will have no further recourse against Citrix or Conference Management. Citrix may cancel Sponsor’s participation for cause if Sponsor engages in any inappropriate behavior, violates any of the terms of this Agreement or violates the Conference rules and regulations or local laws. In either such case, any payments made by Sponsor are considered fully earned by Citrix and are nonrefundable. Sponsor will have no further recourse against Citrix or Conference Management. Indemnity: Under no circumstances will Citrix, Conference Management, their respective employees, officers, directors, agents and subcontractors and all of their respective affiliates or the Conference venue (collectively the “Conference Providers”) be liable for lost profits or other indirect, incidental, consequential or exemplary damages for any acts or omissions with respect to the Conference, nor will they be liable for any errors in any listing or descriptions or for omitting any Sponsor from the Conference guide or any other materials. Limitation of liability: None of Conference Providers shall have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any sponsor, or their respective agents, representatives, contractors, participants, guests or invitees. In no event shall Citrix’s or Conference Management’s total liability hereunder exceed the amounts paid by Sponsor hereunder. Hold harmless: Sponsor agrees to defend, indemnify, and hold harmless the Conference Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to Sponsor construction or maintenance of an unsafe exhibit, and/or the negligence or misconduct of Sponsor or its agents, or Sponsor’s breach of any commitment made, or due to any other act of omission of Sponsor. Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least $1 million to cover its potential liability hereunder. Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix and its designees to record, transcribe, modify or reproduce and distribute in any form and for any purpose any such recording of the Conference which may include Sponsor, its employees or agents, and Sponsor agrees to execute any additional release presented by Citrix. Sponsor hereby releases Citrix and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on future claims or moral rights. Benefits and license: Citrix will provide exhibit space (“Space”) at the Conference for the Sponsor to display its qualified products and services in the Solutions Expo (“Exhibit”). The Total Space Fee includes the use of the Space and any of the benefits as specified on the Contract or as detailed in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended from time to time by Citrix. Sponsor grants to Conference Providers the right to use the Sponsor name and logo in promotion and production of the Conference. Space assignment: Citrix or Conference Management will assign the Space, and Citrix and Conference Management reserve the right to change or modify the Space at any time. The Space is for the Sponsor use only, and Sponsor may not assign or sublease any portion or the Space (including to an affiliated company) without Citrix’s prior written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix’s standards. At the Conference, Sponsor cannot exchange money or goods without the prior written consent of Citrix, nor may it assist other parties in soliciting business without that consent. Presentations by entertainers, spokespersons, or models will be allowed, pending advance Conference Management approval. They must be confined to the Sponsor’s contracted booth space, or the 4’’ aisle area directly in front of Sponsor’s booth. No staff, presenters, or entertainers will be allowed to represent Sponsor in other areas of the Solutions Expo or overall conference property. If they are found outside contracted booth space they will be removed from the Conference. Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor’s Space shall be deemed invitees of the Sponsor and not those of any of the Conference Providers. Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT ACCESS TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR CONFERENCE MANAGEMENT MAKES ANY REPRESENTATIONS OR WARRANTIES, ORAL OR WRITTEN, EXPRESSED OR IMPLIED, IN CONNECTION WITH THE SPACE OR CONFERENCE, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Relationship of the parties: Nothing in this Agreement or any Contract shall be construed as creating an employer-employee relationship, a partnership or joint venture between Sponsor, on the one hand, and Citrix and/or Conference Management, on the other hand. The parties shall at all times have an independent contractor relationship. Third Party Contractors: Citrix or Conference Management may require the Sponsor to use third party contractors designated by Citrix or Conference Management (“Designated Contractors,” as listed in the Toolkit and Exhibitor Kit). Those Designated Contractors act solely as independent contractors. Citrix and Conference Management are not responsible for any performance, acts or omissions of such Designated Contractors. Conference materials: The Toolkit and Exhibitor Kit and any other planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix or Conference Management. Sponsor is responsible for obtaining the Toolkit and Exhibitor Kit from Conference Management. The Toolkit and Exhibitor Kit will be available from Conference Management prior to the Conference. Laws and rules: Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by Conference Management. Third party proprietary rights: Sponsor will not violate the proprietary rights of third parties in connection with its participation with the Conference. Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees or other charges applicable to its participation in the Conference. Miscellaneous: Citrix’s and/or Conference Management’s rights in this Agreement may not be waived without Citrix’s and/or Conference Management’s (as applicable) prior written consent in writing. Sponsor may not assign the Agreement without prior written consent from Citrix and Conference Management. If any term of this Agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This Agreement shall be binding upon the permitted successors, and assignees of the Sponsor. Governing law: This Agreement shall be governed by and construed under the laws of the State of Florida without regard to its conflicts of law rules. The Ninth Judicial Court in and for the County of Orange, Florida, or the Federal District Court for the Southern District in Miami, Florida, shall have exclusive jurisdiction over the matters pertaining to this Agreement in any action or suit to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement. The prevailing party shall be entitled to recover costs, including reasonable attorney’s fees. Payment: Sponsor will receive invoice upon receipt of contract. Payments will be made to Aimia Proprietary Loyalty U.S. Inc. Forms of payment will be included with the invoice. Failure to make all scheduled payments as agreed amounts to breech in contract. Sponsoring companies will NOT be able to set-up in the Solutions Expo until full payment is received. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 10 Synergy 2016 The Venetian | The Palazzo Congress Center and The Sands Expo and Convention Center May 24-26, 2016 Las Vegas Sponsorship and Marketing Promotional Opportunities Bob Kennedy, Sponsorship Sales Manager Tel: +1 763-445-3517 | Fax: +1 763-322-9004 Email: [email protected] www.citrixsynergy.com Synergy Las Vegas May 24-26 About Citrix Synergy 2016 Citrix Synergy 2016 will focus on the software-defined workplace, which is enabling new ways to work better. Synergy will highlight how the software-defined workplace is about bringing mobility transformation to business and people—inspiring greater collaboration, efficiency and agility and, ultimately, shaping the future of how IT services are delivered, managed and consumed. The 2016 event, which moves to Las Vegas May 24–26 at The Venetian l The Palazzo Congress Center and The Sands Expo and Convention Center, is expected to attract more than 5,500 attendees at all levels of IT, from senior executives to technical experts. This diverse audience offers Synergy sponsors exceptional opportunities to showcase their solutions and technologies to decision makers, influencers and users. With its signature open, community environment, Synergy is an ideal venue for productive conversations about achieving business outcomes needed for success in a mobile world. SPONSORSHIP OPPORTUNITIES Synergy 2016 is your best opportunity to reach key Citrix customers, including executives, managers, architects and IT administrators, who are involved in the decision-making process for new IT solutions. The event offers many different ways to engage and influence these attendees. Aside from the tiered sponsorships, take advantage of the depth of branding and messaging opportunities available to you, including: • Website and Mobile App branding – to have an ongoing presence with our customers • Signage – to boldly express your message • Networking and Messaging – to control and reinforce the conversation • Hospitality branding – to influence on a large scale • General branding – to add a clever touch to your outreach • Hardware Requirements – to be associated with successful technology integration Synergy 2015 Orlando Attendees 5,239 “There were a lot of really engaging activities in the Expo that encouraged attendees to spend more time there.” Geographic type Job function – Customers 8% Director “Booth traffic was great and conversations were of very high quality.” “I love the simplicity of the sponsorship program. Show management makes it very easy for sponsors to make their deliverables, and I feel like a person, not a number.” — Synergy 2015 sponsor quotes 17% Network Administrator/Engineer 2% APAC 2% Japan 15% EMEA 81% Americas 18% Architect 18% IT Manager Organization 22% System Administrator 7% Government/National-Federal 7% Education 9% Manufacturing 17% Other 11% Insurance 13% Technology 24% Finance 29% Healthcare Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 12 Synergy Las Vegas May 24-26 Sponsorship Package Price Summary Platinum* Gold Silver Bronze Expo $107,000 $65,000 $30,000 $18,000 $12,000 Platinum Gold Silver Bronze Expo Full conference passes 35 20 12 6 4 Speaker conference pass 1 30' x 30' 20' x 20' 10' x 10' 5' x 7’ 3' x 3' Sponsor-provided booth (optional) (includes power, cleaning, internet) 30' x 30' 20' x 20' 10' x 10' N/A N/A Additional footprint on show floor (Platinum 40' x 40') $15,000 17 hours 30 minutes 17 hours 30 minutes 17 hours 30 minutes 17 hours 30 minutes Investment Sponsorship Benefits Event Passes Provided Networking and Exhibiting Opportunities Room block at conference hotel Citrix-provided turnkey booth package (includes booth structure, power, standard signage, lighting and internet) Solutions Expo hours Lead retrieval units included Sponsor meeting room • 17 hours 30 minutes 2 1 Exclusive (4) 1 hour time slots 1 1 1 • • • • • • Messaging and Speaking Opportunities 45-minute track session - customer speaker • Sponsor-provided video (up to 30 seconds) promoting session on conference website • Session highlighted on conference website and event mobile app • Final presentation posted to website • Direct access to event attendees with mobile app account • • Branding Pre-Event Attendee marketing material features sponsor logo (time dependent) • • Sponsor logo, URL, and 75-word description on conference website • • On-Site Welcome Reception branding (Platinum co-branding) • Conference break, breakfast, or lunch branding (to promote sponsor sessions); non-exclusive • Priority listing in Exhibitor lists on event mobile app • Shared banner with sponsor logo • Sponsor-provided video (up to 60 seconds) to be played on monitors throughout the venue and event mobile app • Reserved table at lunches in Solutions Expo • Conference break, breakfast, or lunch branding; non-exclusive • Opportunity to meet with Citrix executives, schedules permitting • • Sponsor logo, URL, and 20-word description on event mobile app • • • • • Citrix Ready and Alumni signage on booth (as applicable) • • • • • Sponsor logo on Solutions Expo entrance panel • • • • • Citrix follow-up thank you email to attendees with sponsor listing • • • • • Final sponsor-session attendee list provided to sponsor • Sponsor-generated post-event email to attendees (Citrix approved and distributed). Must tie into Synergy event • Post-Event Press Benefits Access to registered press list (post-event, upon request) • • Press kits displayed in Press Center • • • Direct access to event attendees with social networking tools • • • • • Conference web banners with link to conference website • • • • • Customizable invite provided to sponsor to distribute to selected guests • • • • • Social Media and Co-Marketing * Invitation only Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 13 Synergy Las Vegas May 24-26 Marketing Promotional Opportunities Website and Mobile App branding Make an early and ongoing impact with Synergy attendees by embracing key online and mobile branding opportunities. Mobile branding items are very effective in keeping your message front and center in the midst of an active event. Item Price Deadline OPPS Promote your company in the official Synergy mobile app. There will not be a printed guide, so this is the place for mobile on-site exposure. $2,500 Apr 11 4 Mobile App PDF Post a white paper or PDF to the mobile app library. $2,500 Apr 11 Many Mobile App Push Notifications Communicate your message to attendees up to three times daily via the heavily-used Synergy mobile app. $5,000 Apr 11 2 Mobile App Video Engage attendees with a video linked to your listing within the mobile app sponsors section. This video will also be played on digital signs around the venue. $2,500 Apr 11 5 Website Banners Display a website banner on CitrixSynergy.com. $2,500 Apr 22 5 Mobile App Banner Ad Description Signage Make a major impact on-site with Synergy attendees by boldly presenting your logo and message on one of these creative branding opportunities. This signage is certain to grab attendee attention. Item Description Price Deadline OPPS Banners Two 3’ x 8’ meterboards with sposor logo and message. Flexible placement. $4,500 Apr 22 Many Column Wraps Dramatically brand your company with two very large and prominent column wraps. $9,000 Apr 22 4 Cube Graphics Three 3’ x 8’ cubes with sponsor logo and message. Cube includes four printed panels each. $7,500 Apr 22 Many Razor Sails Three 7’ razor sail banners with sponsor logo and message. $5,000 Apr 22 Many Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 14 Synergy Las Vegas May 24-26 Networking and Messaging Make a unique pitch to Synergy attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great on-site or online benefits. Item Description Price Deadline OPPS Meeting Room Meeting room at the conference hotel reserved with signage. Includes basic set up (conference table, chairs, electrical, and internet connection). $8,000 Apr 15 Many Room Drop or Door Tag Direct communication with attendees to drive traffic to your booth or presentation. May 23 or 24. $6,000 Apr 8 2 Hospitality branding Make an impact on-site with Synergy attendees by adopting one of these bold branding opportunities. Hospitality branding items are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality branding with other great on-site or online benefits. Item Description Price Deadline OPPS Charging Stations These stations will be located in high-traffic areas and will provide attendees with outlets to charge their devices. Sponsor to receive recognition on event website, mobile app and signage. $10,000 Apr 15 2 Final Night Party Make the party scene. Sponsor the grand finale. Branding on napkins, gobos, table top signs and more. Plus, two backstage passes to meet the performers. $25,000 Apr 15 1 Relaxation Station Four massage chairs within the venue with appropriate branding. $4,500 Apr 15 2 Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 15 Synergy Las Vegas May 24-26 General branding Make an impact on-site with Synergy attendees by adopting one of these creative branding opportunities. These unique branding items provide a clever way to grab attendee attention. Consider bundling the effectiveness of general branding with other great on-site or online benefits. Item Description Price Deadline OPPS Event Staff Shirts Display your logo on shirts worn by all Synergy event staff. $8,000 Apr 8 1 Game Zone Fun and games at Synergy. Sponsor this wildly popular attraction in a prime location. For 2016, the Game Zone will evolve to feature Internet of Things activities, to feed the mind while having fun. $10,000 Apr 8 2 Geek Speak Tonight! Target technical attendees at this popular happy hour event. Branding on prominent signage and napkins, and recognition on event website and mobile app. $10,000 Apr 8 2 Hotel Key Cards Branded hotel key cards at the conference hotel. $15,000 Apr 8 1 Lanyards Sponsor logo on event lanyard co-branded with Citrix. $15,000 Apr 8 1 Lunch Table Tech Chats Get mindshare at lunch. Sponsor a Tech Chat table attracting technical attendees. Sponsor to receive recognition on event website, mobile app and signage. $5,000 Apr 8 3 Workspace Operations Center (WOC) Showcase your company at a major tech attraction. Be part of the Powered by Citrix story. $20,000 Apr 8 2 Social Media Hub Take part in the Synergy social media buzz. Your brand on Social Media Hub signage, plus exclusive access to publish content on Citrix social media channels (with Citrix approval). $15,000 Apr 8 2 SynergyTV You won’t miss a thing when you watch SynergyTV! This digital resource is designed to enhance the Synergy experience before, during and after the event. Live, streamed content in the form of the keynotes and breakout sessions will be available on your favorite device as well as on flat screens in several areas of the convention center. $30,000 Apr 8 2 Walk-in Keynote Video Play a 30-second video during the Keynote walk-in for all attendees to see. $10,000 Apr 8 2 Women in Technology Event Target women IT professionals and key influencers by sponsoring an exclusive networking reception. Sponsor to receive recognition on event website, mobile app, signage and thank you email. $20,000 Apr 8 2 Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 16 Synergy Las Vegas May 24-26 Hardware Requirements Make an impact on-site at Synergy by illustrating successful hardware integration with Citrix solutions and attendee engagement areas. Item Description Price Deadline OPPS Certification Center Provides attendees with the benefit and the convenience of an on-site Testing Center to help pursue Citrix Certifications. Sponsor to receive recognition on event website and mobile app. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Mar 1 1 The Citrix Booth Experience Showcase your products alongside Citrix products and solutions. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Mar 1 1 Digital Signage Provide the digital signs to be placed around the venue. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Mar 1 1 Press Center Get your brand in front of press at Synergy. Sponsor to provide required hardware and is responsible for all shipping and drayage costs. In-Kind Mar 1 1 Self-paced Learning Labs On-demand labs in a hosted virtual infrastructure. Receive branding on signage in lab rooms and recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. In-Kind Mar 1 1 Solutions Demo Sandbox A structured, self-guided, hands-on demo experience with Citrix beta/tech preview product releases on sponsored hardware and endpoint devices. Receive recognition on event website and mobile app. Sponsor to provide required hardware and cover all shipping and drayage costs. In-Kind Mar 1 1 Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 17 Synergy Las Vegas May 24-26 Application and Contract for Sponsorship All requests are subject to Citrix approval. Company name: Primary event contact: Email:Phone: Mailing address: City: State: Postal code: Country: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: Synergy 2016 Sponsorship Package (May 24-26, 2016 - Las Vegas) o Platinum $107,000 o Gold $65,000 o Silver $30,000 Synergy sponsorship: $ Synergy MPO(s): $ Total Investment: $ o Bronze $18,000 o Expo $12,000 [Last day to sponsor: Monday, April 25, 2016] PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payments should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 18 Synergy Las Vegas May 24-26 Application and Contract for Marketing Promotional Opportunities (MPOs) All requests are subject to Citrix approval. Company name: Primary event contact: Email:Phone: Mailing address: City: State: Postal code: Country: Postal code: Country: Billing and invoicing information (if different than above): Primary billing contact: Email: Billing address: City: State: MPOs (rank in order of importance) 1. Price: $ 2. Price: $ 3. Price: $ 4. Price: $ Total Investment: $ PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor. Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment should be made to Aimia. The billing contact will receive an invoice with payment options and details. Payment is due upon receipt of invoice. Full payment must be received in order to set up in the Solutions Expo. Authorized signature: Date: Name printed: Citrix approval: Date: Please scan/email or fax to Bob Kennedy, Sponsorship Sales Manager +1 763-322-9004. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 19 Synergy Las Vegas May 24-26 Terms and Conditions Acceptance/Entire Agreement: The participation of each sponsor (“Sponsor”) in Citrix Synergy 2016 (“Conference”) is subject to acceptance by Citrix Systems, Inc. (“Citrix”), through its conference management designee, Aimia Proprietary Loyalty U.S. Inc. (“Conference Management”) and Sponsor’s compliance with these terms and conditions (“Agreement”). With the exception of these Terms and Conditions, no contract is created until Citrix or Conference Management, on behalf of Citrix, countersigns such contract (“Contract”); until such time, this Agreement will constitute the entire agreement between Sponsor, on the one hand, and Citrix and Conference Management, on the other hand, concerning its subject matter, and may only be modified in a writing signed by both parties. Citrix may withdraw its acceptance at any time prior to the Conference by providing a refund of the total fee paid to the Sponsor, if Citrix determines that Sponsor or its product is ineligible to participate. The exhibit dates, benefits, hours and venue may be modified by information provided by Citrix or Conference Management to the Sponsor in writing. By registering for this event I am providing permission for Citrix to utilize my image and/or any feedback provided in future event marketing efforts. Code of Conduct: By registering for this event, I confirm my acknowledgement that I am participating in this event at my own risk. I agree that I will not hold any of the following parties—Citrix Systems, Inc., its agency Aimia Proprietary Loyalty U.S. Inc., or any of their respective affiliates, officers, directors, agents, employees, clients or representatives—liable for any claims arising from or related to my participation in the event, except for claims for personal injury or death caused solely and directly by such party. TO THE EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES. Event Rules: Sponsor agrees to be bound by the terms of this Agreement as well as the Conference rules and regulations as may be established or provided from time to time by Citrix and/or Conference Management. Sponsor agrees that Citrix and/or Conference Management may terminate all rights and benefits associated with the Conference, without liability or refund, if Sponsor does not follow such rules and regulations, which are incorporated herein by this reference. Specifically, Sponsor shall comply with move in and move out deadlines. Sponsor acknowledges that a failure to comply with such deadlines may result in forfeiture of rights and benefits or the removal of Sponsor materials. Sponsor shall be liable for all storage and handling charges resulting from failure to remove Sponsor materials from the Conference after the move out deadline. Sponsor is responsible for keeping the aisles at the Conference free of congestion caused by its demonstrations or other promotional activities. Sponsor agrees not to damage or deface the walls or floors of the Conference venue. Sponsor representatives are restricted to personnel engaged in the display, demonstrations, application or sale of Sponsor’s products and services. Citrix and/or Conference Management reserves the right to terminate Sponsor participation for any action or behavior deemed inappropriate by Citrix in its sole discretion or for any breach of this Agreement or the Conference rules and regulations or local laws, and in such event all fees paid to Citrix by Sponsor will be considered nonrefundable. Cancellation: Citrix may cancel all or any part of the Conference based on its assessment of market conditions or requirements, in its sole discretion, or due to any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, venue construction, insufficient participation, government regulation or similar reasons. In such case, Citrix will refund to Sponsor any space fees already paid as Sponsor’s sole and exclusive remedy. Sponsor will have no further recourse against Citrix or Conference Management. Citrix may cancel Sponsor’s participation for cause if Sponsor engages in any inappropriate behavior, violates any of the terms of this Agreement or violates the Conference rules and regulations or local laws. In either such case, any payments made by Sponsor are considered fully earned by Citrix and are nonrefundable. Sponsor will have no further recourse against Citrix or Conference Management. Indemnity: Under no circumstances will Citrix, Conference Management, their respective employees, officers, directors, agents and subcontractors and all of their respective affiliates or the Conference venue (collectively the “Conference Providers”) be liable for lost profits or other indirect, incidental, consequential or exemplary damages for any acts or omissions with respect to the Conference, nor will they be liable for any errors in any listing or descriptions or for omitting any Sponsor from the Conference guide or any other materials. Limitation of liability: None of Conference Providers shall have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any sponsor, or their respective agents, representatives, contractors, participants, guests or invitees. In no event shall Citrix’s or Conference Management’s total liability hereunder exceed the amounts paid by Sponsor hereunder. Hold harmless: Sponsor agrees to defend, indemnify, and hold harmless the Conference Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to Sponsor construction or maintenance of an unsafe exhibit, and/or the negligence or misconduct of Sponsor or its agents, or Sponsor’s breach of any commitment made, or due to any other act of omission of Sponsor. Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least $1 million to cover its potential liability hereunder. Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix and its designees to record, transcribe, modify or reproduce and distribute in any form and for any purpose any such recording of the Conference which may include Sponsor, its employees or agents, and Sponsor agrees to execute any additional release presented by Citrix. Sponsor hereby releases Citrix and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on future claims or moral rights. Benefits and license: Citrix will provide exhibit space (“Space”) at the Conference for the Sponsor to display its qualified products and services in the Solutions Expo (“Exhibit”). The Total Space Fee includes the use of the Space and any of the benefits as specified on the Contract or as detailed in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended from time to time by Citrix. Sponsor grants to Conference Providers the right to use the Sponsor name and logo in promotion and production of the Conference. Space assignment: Citrix or Conference Management will assign the Space, and Citrix and Conference Management reserve the right to change or modify the Space at any time. The Space is for the Sponsor use only, and Sponsor may not assign or sublease any portion or the Space (including to an affiliated company) without Citrix’s prior written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix’s standards. At the Conference, Sponsor cannot exchange money or goods without the prior written consent of Citrix, nor may it assist other parties in soliciting business without that consent. Presentations by entertainers, spokespersons, or models will be allowed, pending advance Conference Management approval. They must be confined to the Sponsor’s contracted booth space, or the 4’’ aisle area directly in front of Sponsor’s booth. No staff, presenters, or entertainers will be allowed to represent Sponsor in other areas of the Solutions Expo or overall conference property. If they are found outside contracted booth space they will be removed from the Conference. Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor’s Space shall be deemed invitees of the Sponsor and not those of any of the Conference Providers. Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT ACCESS TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR CONFERENCE MANAGEMENT MAKES ANY REPRESENTATIONS OR WARRANTIES, ORAL OR WRITTEN, EXPRESSED OR IMPLIED, IN CONNECTION WITH THE SPACE OR CONFERENCE, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Relationship of the parties: Nothing in this Agreement or any Contract shall be construed as creating an employer-employee relationship, a partnership or joint venture between Sponsor, on the one hand, and Citrix and/or Conference Management, on the other hand. The parties shall at all times have an independent contractor relationship. Third Party Contractors: Citrix or Conference Management may require the Sponsor to use third party contractors designated by Citrix or Conference Management (“Designated Contractors,” as listed in the Toolkit and Exhibitor Kit). Those Designated Contractors act solely as independent contractors. Citrix and Conference Management are not responsible for any performance, acts or omissions of such Designated Contractors. Conference materials: The Toolkit and Exhibitor Kit and any other planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix or Conference Management. Sponsor is responsible for obtaining the Toolkit and Exhibitor Kit from Conference Management. The Toolkit and Exhibitor Kit will be available from Conference Management prior to the Conference. Laws and rules: Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by Conference Management. Third party proprietary rights: Sponsor will not violate the proprietary rights of third parties in connection with its participation with the Conference. Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees or other charges applicable to its participation in the Conference. Miscellaneous: Citrix’s and/or Conference Management’s rights in this Agreement may not be waived without Citrix’s and/or Conference Management’s (as applicable) prior written consent in writing. Sponsor may not assign the Agreement without prior written consent from Citrix and Conference Management. If any term of this Agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This Agreement shall be binding upon the permitted successors, and assignees of the Sponsor. Governing law: This Agreement shall be governed by and construed under the laws of the State of Florida without regard to its conflicts of law rules. The Ninth Judicial Court in and for the County of Orange, Florida, or the Federal District Court for the Southern District in Miami, Florida, shall have exclusive jurisdiction over the matters pertaining to this Agreement in any action or suit to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement. The prevailing party shall be entitled to recover costs, including reasonable attorney’s fees. Payment: Sponsor will receive invoice upon receipt of contract. Payments will be made to Aimia Proprietary Loyalty U.S. Inc. Forms of payment will be included with the invoice. Failure to make all scheduled payments as agreed amounts to breech in contract. Sponsoring companies will NOT be able to set-up in the Solutions Expo until full payment is received. Bob Kennedy, Sponsorship Sales Manager | Tel: +1 763-445-3517 | Fax: +1 763-322-9004 | Email: [email protected] 20