18 - Yakutia Today
Transcription
18 - Yakutia Today
Leonid Spiridonov is a wrestler, an Asian champion in 2006, a bronze medalist at the World championship 2009, a bronze medalist in Asian Games 2010. “Olympic Torch Relay in Yakutsk” p. 8 Olympic Athletes in golden Aldan p. 12 Diamond Yakutia p. 14 A Park for a Mammoth p. 30 Yakutia TODAY#18, November - December 2013 1 4883 km m 5700 k «XXII Olympic Winter Games» 2 Yakutia TODAY#18, November - December 2013 CONTENTS # 18, November - December 2013 #18, November - December 2013 The northern world Love Yakutia p. 4 A unique guidebook to Yakutia is now available. p. 5 Greetings The official greeting of Egor Borisov, the President of the Sakha Republic (Yakutia) p. 6 In Focus Diamond Yakutia p. 14 Facets of perfection p. 18 Economics Investment Development Agency of the Republic of Sakha (Yakutia) Key element in the development of the investment potential of the Republic of Sakha (Yakutia) p. 22 Culture Projects of the mediagroup SITIM Revive titans of the past p. 24 Magazine “Belem Buol+” Will teach children Englis p. 24 Sports Winter sports in Yakutia It’s only fitting for frosty Yakutia to go in for winter sports p. 7 How to protect oneself from Yakutian frost Real fur mukluks – how and what they are made of p. 25 Tourism Interview Tourist products of Yakutia Taking Diamond Path to the Pole of Cold p. 26 “I see Yakutsk as one of the best cities in Russia” The head of Yakutsk has answered the questions of “Yakutia Today” magazine p. 8 Where does winter start in Russia? The third international festival “Winter starts from Yakutia” took place p. 28 Sports Wonderland Yakutian figures in visual image of Olympic Games p. 11 A Park for a Mammoth The Yakut mammoths are a unique scientific material p. 30 Olympic Athletes in golden Aldan For the last two years the Skiers’ training center has been working in Yakutia p. 12 Shamanism – the Heritage of the Past How Russian tsar Peter I asked Yakutian shamans for help p. 33 Yakutia TODAY#18, November - December 2013 3 THE NORTHERN WORLD Love Yakutia When you fly from Moscow to Yakutsk, sit on the right side of the plane. Six and a half hours – and the drone of turbines is starting to die away: the liner begins losing height. From the window you can see the boundless taiga. Vast glades, lakes, swamps. No villages, no roads. The plane descends lower, and a city becomes visible far to the right. The landing is often made from the east, and you will make two turns right above the Lena before you fully descend to the ground. If you sit to the right of the plane, you will be able to see this mighty Siberian river in its full glory. …Just two minutes later the undercarriage makes contact with the airstrip. Welcome to Yakutsk! For starters – we congratulate you, dear reader! The population density is so low that while you are in Yakutia you will enjoy three whole square kilometers at your disposal. Try to imagine this huge estate of 300 hectares. Each of the million citizens of the republic has one such estate, including older people and infants. Do you remember the uninhabited taiga that you saw from the plane window? Do enjoy this gift! But treat it with care! 4 Yakutia TODAY#18, November - December 2013 Look at the sky. Is the sun shining? If the sky is cloudy, it means that you have been a bit unlucky. Wait for the next day and the weather will improve. Yakutsk is one of the sunniest cities in the country. On average it has 228 clear days a year, which means that only one in three days is cloudy. Look around you. Who were you flying with? They are mainly natives of the region. Some of them will go to their flat in the city; others are waiting for another flight to a faroff district. And from there – more traveling, along rivers and dirt roads. All these people, of different nationalities and backgrounds, consider this cold region in permafrost to be their home. They love it, take pride in it, and are ready to invest their hard work, time and knowledge in it. Look close and do not jump to conclusions. You are in the North, and people do things more slowly here. Although, thanks to a recently-built terminal, you will get your luggage just within 10 minutes. Not too long ago it took airport services one and a half hours to unload a long-haul Boeing. “Slowly” is putting it mildly! The absence of even a slightest hint of falsity will probably be one of your most vivid impressions during the journey across Yakutia. Everything is fair here, which is dictated by nature itself: it is winter – then you can expect minus fifty degrees, if it is summer, you can rest assured that the temperature will be plus thirty degrees. Meet the local farmers, listen to their stories about how they grow watermelons in permafrost and how they freeze cow milk. Enjoy an off-road ride in an UAZ at the speed of 10 kph. Then you will understand that these people’s love to their little homeland is a strong, ardent feeling. By the way, here you will encounter a number of interesting idiosyncrasies and quirks, so do be ready. For instance, never mix up the words “Yakutyane” and “Yakuts”. Yakutyane are all the residents of the republic, regardless of the nationality (akin to “Russians”). At the same time, the Yakuts is the proper name for the Sakha people. By calling them “Sakha” you will show great respect for the local people. However, do not decline this word – saying in Russian “v Yakutiyu” is fine, but you cannot say “v Sakhu”. If your Sakha acquaintances will start speaking Yakut in your presence, do not hold a grudge against them. For them Sakhalyy (Yakut) is the native language with many centuries of history. By the way, Sakhalyy is very similar to Tatar, Kazakh, Kyrgyz and Turkish – they all take root in one language family. Just remind them that you do not understand what they are saying, and they will switch back to Russian that very moment (or English, to the best of their ability). This is an incredibly rich region – the price of everything that is hidden in the depths can THE NORTHERN WORLD hardly be calculated. It has always been rich: both in tsar and in Soviet times. And the more advanced the methods of exploring mineral deposits become, the richer Yakutia grows. However, up till very recently the proverb “so near yet so far” had been very apropos of the situation with the Yakut mineral deposits and with their near unreachability. But now, as the infrastructure moves forward, investment projects become more feasible. Today many Russian regions would be envious of the Sakha (Yakutia) Republic’s development rate. Construction sites are virtually everywhere: new enterprises are being created, jobs are being generated. People are confident in their future: the republic is the only region of the Far Eastern Federal District where there is constant population growth. This causes some unexpected problems, such as overcrowded kindergartens which cannot admit all children. The birthrate forecast requires pre-school facilities to admit no less than 15 thousand pupils by 2016, while as things stand now they will only be able to admit 12 thousand. Regional authorities are currently working on solving this issue. Travel sector is also actively developing. It is true that tourism in Yakutia is more expensive than many foreign and domestic destinations, but from year to year more and more people visit the republic: some come here for excitement, others – to see the beautiful nature, and others still – in search of authentic culture. Authenticity is a very precise definition of the local culture. Despite the progress and intense economic growth, people do not forget about their roots and ancient traditions. When you arrive in Yakutia you can see real shamans, listen to old folksongs and participate in the national dance osuokhay. Knowledgeable people say that in the turmoil of the 1990s the cultural aspect was really brought to the forefront. Thanks to this people not only have not done anything foolish, but were even able to lay the groundwork for the future progress during this hard transitional period. When the center of Russia refused ideology in education, Yakuts thought it sensible to preserve upbringing through culture. The solution was, on the one hand, based on the equal approach to the Yakut and Russian languages and cultures, and on the other – on the state program for supporting education, which let children study in the best higher education institutions of the country irrespective of their nationality. The consensus is that this approach “saved” the generation by way of fostering tolerance in the youth. Indeed, upon arriving to Yakutia you will immediately pay attention to the “young breed” of highly educated people with broad outlook, proficient in foreign languages and with a spark in their eyes. They may very well be the main sight of the otherwise cold republic. A unique guidebook to Yakutia is now available In January of 2014 a unique guidebook to the Sakha (Yakutia) Republic came out, both in Russian and English languages. The publication provides comprehensive travel information on the region: resort zones, ecological itineraries, skiing facilities and, of course, incredible natural sights. Another unique feature of the guide is that it not only has the overview of natural and cultural sights of the region, but also contains up-to-date information on its infrastructure and development prospects, as well as relevant and easy-to-read geographical maps. The guidebook lets you in on the magical, mysterious world, where you will learn the secrets of ancient rituals and witness the majestic beauty of pristine nature. Yakutia is the coldest region in Russia. It houses the Northern hemisphere’s pole of cold – the area with the lowest temperature ever recorded. Yet at the same time this is the warmest, most hospitable region, residents of which always welcome travelers. But do not take just our word for it – the guide also contains the impressions of travelers who experienced the hospitality of the locals and the incredible beauty of the region first-hand. The guidebook is available in print and online. Yakutia TODAY#18, November - December 2013 5 GREETINGS A welcome speech by the President of the Sakha (Yakutia) Republic For the English magazine «Yakutia Today», Devoted to the Sochi XXII Winter Olympic Games and XI Winter Paralympic Games of 2014 Dear readers! The XXII Winter Olympic Games and XI Winter Paralympic Games are the most outstanding sports events of 2014. They turned the city of Sochi into one of the centers of the world’s sports culture. These are already the second Olympic Games in the history of our homeland. Many of us remember the great event of 1980 – the XXII Summer Olympic Games in Moscow. I am confident that the Olympic Games of 2014 will yet again make everyone proud of their country. Carrying out such a large-scale event will improve the image of the Russian Federation as one of the great sports powers. The winter Olympic and Paralympic Games will take place in the unique climate conditions of the warm sea that neighbors the snowy mountain tops. I would like to invite all guests of the Winter Olympic Games to visit an exposition of the Russian regions in the Olympic Park and learn about the unique opportunities in Yakutia, with its tremendous tourism potential and unique methods of diamond production and cutting. Our republic is famous for its sports achievements, and we take pride in our Olympic champions and prize-winners. I would like to mention a small contribution of the Sakha Republic (Yakutia) to the preparation of Russian Olympic athletes for the Sochi Olympics. This winter in Aldan, which is one of the world’s best modern Centers for Skier Training, the men’s national biathlon and crosscountry skiing teams of Russia completed their pre-seasonal training. Since 1996 Yakutia has been hosting the International sports games “Children of Asia” in order to develop junior sports, further strengthen international ties of the Sakha (Yakutia) Republic with Asian countries and promote the ideas of the Olympic movement. The games are held under the patronage of the International Olympic Committee and the President of the Russian Federation, together with the Olympic Committee of Russia, Rossport, the Ministry for Foreign Affairs and the Ministry of Education and Science of the Russian Federation. 6 Yakutia TODAY#18, November - December 2013 The experience of hosting the International sports games “Children of Asia” in Yakutia and participating in them has shown that sports not only make our life healthier and more interesting, but they can also be instrumental in fostering good relations between different nations and countries. I would also like to mention the significance of the International games “Children of Asia” in raising future Olympic champions, since each time new talented sportsmen are revealed during these competitions. Thus, Yakutia makes a great contribution to developing the world’s Olympic movement. I wish organizers and participants of the Sochi Olympic Games the true Olympic spirit, fruitful work and reaching new heights in sports! As for spectators, I want to wish them unforgettable impressions! Let the strongest win! President of the Sakha Republic (Yakutia) E. BORISOV SPORTS Winter sports in Yakutia It’s only fitting for frosty Yakutia to go in for winter sports In Yakutia the ground is covered with white snow for seven months. It is not for nothing that people call it the Pole of Cold. For many centuries local people used spatula to find food in such adverse conditions, that’s why shooting and racing across the snow mantle is in the blood of Yakutian people. As you can see, it’s only fitting for frosty Yakutia to go in for winter sports. If previously we could hardly boast of international achievements, in the new century the situation has changed for the better. Winter sports are rapidly developing in Yakutia. Lately Yakutian athletes started to show stable results, and besides, big support is coming from the government of the republic. For example, at the Winter Olympics in Vancouver in 2010 a native of Neryungrinsky district Zoya Polunina played in the Russian National Hockey team. She is the first athlete in the history of Yakutia who took part in the winter Olympics. Some achievements have been made in biathlon, the most spectacular kind of winter sports. This year Nadezhda Elisseyeva from Churapcha managed to reach a standard of the master of sport of Russia, which brought her a gold medal in the country championship. She won a biathlon relay-race performing for the team of Novosibirsk oblast. The skiers have pulled up recently. In 2009 Dmitry Ploskonosov won a silver medal of Russia’s championship among youth and gained the right to participate in the world ski-run. As a member of the Russian national team at the world championship Dmitry had the eighth place, which is a good result. In 2010 a Yakutian Alina Kashina became a silver prize-winner of the World Universiade in Turkey. And last year the junior ski-racing team of the Republic of Sakha (Yakutia) won an all-team victory in the Far East Championship and left behind such strong teams as Magadan, the Khabarovsk Territory, Sakhalin and Amur oblasts. Starting this year Yakutia made still another big step for the development of winter sports in the republic – a Federal Skiing Training Center was opened in the city of Aldan. The center offers an original skiing run with steep slopes, standard shooting field, renovated sports center, gyms, roofed run track of 120m, and a modern recreation center. Early October this year post-seasonal meets took place at this skiing base for all the leading skiers and biathletes of the national team of Russia who are preparing for the upcoming Olympiad in Sochi. They included Olympic champions Nikita Kryukov, Eugeny Ustyugov, Eugeny Dementiev, Olympic prize winners Alexander Panzhinsky, Alexey Petukhov and many others. And their choice was not a random one. Aldan is a historic place. Back in their time the heroes of Rus- sia Larisa Lazutina, Lyubov Egorova, the Olympic champion in biathlon and ski racing Anfisa Reztsova, as well as legendary Raisa Smetanina, Mikhail Ivanov and many others were trained here before the Olympics. The Aldan skiing run was used for training even by the current coach of the Russian national team, the Olympic champion Mikhail Devyatyarov. Three years ago the coaching staff decided to resurrect the old traditions, so it is not a surprise that it was here that they’d prepared for Sochi 2014. We must pride ourselves on being a part of the Olympic movement in our country. The main advantage of Yakutia is availability of early natural snow. Here we have one of the best places for training on the snow in early October. Whilst leaders of other countries ski on roller skis in this time of the year or get trained on artificial snow, Russian athletes have an opportunity to be the first ones to step on natural snow. Since the last year the star skiers Nikita Kryukov, Alexander Panzhinsky and Alexey Petukhov decided to not only have annual pre-seasonal trainings, but defend the honor of the team of the Republic of Sakha (Yakutia) at different competitions. Presently the three of them are giving the double scoring – to Yakutia and to Moscow. The arrival of such big masters will raise the prestige of the republic. Now the team of Yakutia has a chance to train side by side with the stars of Russian and world sports. This is a big step forward. Nikolay BYASTINOV Yakutia TODAY#18, November - December 2013 7 INTERVIEW “I see Yakutsk as one of the best cities in Russia” The head of Yakutsk has answered the questions of “Yakutia Today” magazine Next year Sochi will host the first Winter Olympic Games in the Russian history. Twinning with Ancient Olympia gave the Yakut delegation the opportunity to participate in lighting the fire, and the Yakut children were one of the first to carry the Olympic torch in the relay. Please tell us more about this memorable event. - The participation of schoolchildren from sister cities in the Olympic torch relay is a tradition of Ancient Olympia’s municipality; the city’s administration forms the groups of torch-bearers who carry fire on their territory. I should say that the number of Olympia’s sister cities is a lot smaller than the number of cities that wish to be twinned with the homeland of the Olympic Games. The twinning procedure is quite complicated: the candidate must receive the unanimous vote of all the members of 8 Yakutia TODAY#18, November - December 2013 the city council. The negotiations between Yakutsk and Olympia had been held for quite some time; the initial idea was put forward by Ivan Pantaziev, the chairman of the Greek community in Yakutia. Finally we arrived at a decision. The main arguments in our favor were the sporting successes of the Yakuts and the International Sports Games “Children of Asia” that are regularly held in Yakutsk under the aegis of the International Olympic Committee. The ceremony of signing the twinning agreement in May of 2012 between us and Mayor of Olympia Mr. Efthymios Kotzas was covered in special issues of the local newspapers, and it was attended by mayors of the other sister cities of Olympia and by the province’s governor. In a few days there was the ceremony of lighting the flame for the London Olympics, which the Yakut delegation attended as a sister city. The torch was then carried by a group of children from a Japanese sister city. Theoretically, the Germans came after, and Yakutia, the ninth sister city of Olympia, could only count on participating in the relay somewhere in 2020. But, since the next Olympics are being held in Russia, the authorities of Olympia decided to grant the honor of participating in the relay Sochi-2014 to Yakuts, and the other sister cities were kind enough to wait. Thus, on September 29 of 2013, on the day of lighting the Olympic flame, ten Yakut schoolchildren participated in the start of the torch relay Sochi-2014. The children were chosen through an open citywide contest in the newspaper “Yakutsk Vecherniy”. Children were to write an essay about themselves, about their accomplishments and why they wanted to participate in this historic occasion. The authors of the best compositions, as selected by the press and the public, became the delegates. They were five boys and five girls, the pupils of different city schools. They conducted a presentation of the national games as part of Yakutsk Days in the city square, and organized a whole concert for their peers in Olympia’s junior school – they sang, danced, played the khomus (the Yakut jaw harp) and drums. They were also very confident in front of TV cameras – films with them were broadcast by the channel “My Planet” several times. These children truly made the Yakutsk Days, held in Olympia during the lighting of the Sochi-2014 flame, unforgettable. But the highlight, of course, was them carrying the torch in the relay. The Greek sportsman, who received the flame from the priestess, handed it to the famed Russian hockey player Alexander Ovechkin, and the next stage of the relay was reserved for our kids. It was a very stirring moment for us all. The torch turned out to be quite heavy, but it did not stop or hamper the children. I am sure they will remember it for the rest of their lives. During the globalization age international ties are playing an increasingly integral part in all the activity spheres, from small companies and to large cities and countries. What are the plans for INTERVIEW developing the international relations of Yakutsk, and what will be their role in the development of the capital? - That is right, in our times it is impossible to live and develop in your own little closed-off world, which is especially true of the cities. There is “people’s diplomacy”, which connects the city citizens with almost the whole world, there are business, academic, cultural links. Inter-municipal cooperation affords huge communication opportunities. As it has been mentioned, Yakutsk upholds ties with the sister cities, and we make a point of making sure this cooperation has practical value. The nature of events can be completely different, but they all serve a common purpose – benefitting out city. This year, aside from the project of lighting the Olympic fire, participation in the Harbin international trade fair, where Yakutsk for the first time represented the whole republic, proved to be quite effective. The business circles of our sister cities Harbin and Heihe were interested both in investment projects and in the production of the city’s enterprises; a number of agreements were signed. The Yakutsk’s pavilion was deemed the best of the foreign pavilions by the fair organizers. Cities of the world are organized into unions, associations, and Yakutsk is an active member of this global community. In September Yakutsk hosted a conference of the International Assembly of Capitals and Cities, devoted to the issues of developing the municipal infrastructure of the northern territories. At the beginning of October I participated in the summit of the global organization “United Cities and Local Governments”, that comprises more than a thousand cities, which amounts to more than a half of the planet’s population. We participated in developing a comprehensive cooperation strategy for the cities of the world, as well as working out the agenda for the “UN Millennium Development Goals”. The most discussed issues were innovations in the sphere of healthcare, education, transport, road and house construction, and in the sphere of collecting and recycling garbage. Such local government forums serve as a great way to exchange experience and afford extensive marketing opportunities for promoting Yakutsk on the international investment market. Here is another example of effective inter-municipal cooperation and of implementing global standards into the city’s policies. Since 2011 Yakutsk has been participating in the international project “City Health”, which operates in the municipalities of 30 countries. Acting on the recommendations of the WHO, we are realizing the city program “Youth. Family. Sport. – Healthy City for 2013-2017” – a check-up of the population, creating the health passport for the city, preventing the socially significant diseases and so on. International cooperation should be Yakut students with the major of Yakutsk - Aysen Nikolaev, Alexander Zhukov - the president of Russian Olympic Committee, Dmitriy Glushko - vice- president of the Republic of Sakha (Yakutia) mutually interesting and beneficial. For Yakutsk that means attracting investments and technologies, developing inbound tourism. We offer services and production: tourism objects, cultural events, unique crafts, various goods. Cooperation can even be based upon the climate conditions: for instance, BMW is considering building a test site for its cars in the city. We have a lot to offer the world, while the world has a lot of things that can be implemented in Yakutsk for the benefit of its residents, both now and in the future. Yakutsk is a major sports center of Russia’s Far East. For instance, in 2012 the city hosted the 5th International Sports Games “Children of Asia”. But these Games, for the most part, promote summer sports disciplines. What does Yakutsk have to offer in terms of winter disciplines? I would go as far as to say that Yakutsk is one of the global centers of junior sports. I am hard pressed to name another city that would initiate and become the regular host of such a large-scale event as the “Children of Asia” games under the auspices of the International Olympic Committee! The Games greatly helped in the development of Yakutsk, primarily by improving the sports infrastructure. Due to our climate we need indoor sports facilities – that is just the way it is. Just before the latest Games “Children of Asia”, the city got three outstanding, even by the global standards, facilities: center “Triumph”, swimming pool “Cholbon” and football arena “Dokhsun”. This is a true breakthrough, and there soon will be tangible results in many sports disciplines! Right now the republic’s authorities are developing the biathlon and world-class skiing centers in Southern Yakutia, which will definitely provide a new impetus for the capital’s winter sports. North-Eastern Federal University of Yakutsk graduates trainers, there are strong traditions of cross-country skiing, and there are skiing departments in the city’s sports schools. Ice Palace “Elley Bootur” that was built for the 1st International Sports Games “Children of Asia” provided the opportunity to develop winter disciplines that were very new for Yakutia: young figure skaters of Yakutsk are already winning competitions in Yakutia TODAY#18, November - December 2013 9 INTERVIEW Georgiy Balakshin is a boxer, a bronze medalist at the Olympic Games 2008, a bronze medalist at the World championship 2001 Russia, and the team “Polar Wolves” is one of the junior hockey leaders in the Far East. At the beginning of November the Olympic flame came to Yakutsk. The relay was one of the brightest cultural and sporting events. How did it go, and what was its influence on promoting sports in Yakutsk? - It was the very first time that Yakutsk received the Olympic flame. The relay truly was a very exciting event, especially given the fact that our schoolchildren participated in it. The relay covered almost all of the main streets of the capital – 82 torchbearers negotiated the distance of 20.2 km, and the flame was also carried on a Yakut horse, on dogsleds and on deer sledges. The administration of the International Sports Games “Children of Asia” was responsible for organizing the event. The honor of carrying the Olympic flame through the city streets was granted to professional and amateur sportsmen, Paralympians, sports veterans, students, doctors, and teachers. The prize-winner of the Beijing Olympics in boxing, knight of the order of the Polar Star, torchbearer Georgy Balakshin delivered the symbol of the Sochi 2014 Winter Olympics to the statue of the Honored Trainer, the founder of the Yakut freestyle wrestling school, Dmitry Korkin. In the ethnographic complex “Chochur Muran” the relay was continued by the Honored Master of Sports Alexander Ivanov, freestyle wrestling silver medalist of the Montreal 1976 Summer Olympics, who rode his distance on a deer sledge. Famous Yakut wrestler Leonid Spiridonov carried the torch on a Yakut horse, accompanied by two horsemen in the traditional costumes. 10 Yakutia TODAY#18, November - December 2013 He delivered the Flame to Komsomolskaya Square, where thousands of spectators were greeting the Sochi 2014 relay. The Olympic flame also went through the Permafrost Kingdom, where it was received by the Lord of Cold Chiskhaan. On the last stages of the relay in Yakutia the torch was carried by Vladimir Balynec – the power lifting silver medalist of the London 2012 Paralympic Games, Maria Pinigina – the athletics champion of the Seoul 1988 Summer Olympics, along with her husband Pavel Pinigin – the freestyle wrestling gold medalist of the Montreal 1976 Summer Olympics. The torch was brought to the arena of the “Triuph” sports complex by the biathlon champion of Russia Nadezhda Eliseeva. Along with the republic’s President Egor Borisov, she lit the Bowl of Olympic Flame, which will forever remain in the city. The entrance was free – 7,400 spectators witnessed the bowl being lit in “Triumph”, and it would be an insurmountable task to count how many people were able to join the spirit of the Olympics by seeing the relay in the city streets during the day. I think everyone interested was able to attend the event, which, undoubtedly, helped to further promote sports and the Olympic movement among the citizens, especially among kids and young people. The best proof of this is the fact that Yakut sports complexes are never empty. During the last years the city’s administration has been paying much attention to forming a positive image of the capital. There is an annual increase in the tourist inflow to the republic. What will the city of Yakutsk look like in 5-10 years? - The image must always be built on something, in our case – on real improvements. It is no secret that in today’s Yakutsk there are a number of systemic issues – poor state of transport infrastructure, poor services, many dangerous structures, bad state of repair of the housing and municipal infrastructure, problems with the environment due to the constant population growth as a result of migration. In November the republic government’s economic council approved the program for the socio-economic development of Yakutsk until 2017. It covers the whole range of economic and social spheres of Yakutsk, including large-scale federal and republican projects – building a bridge across the Lena, building a new water intake, reconstructing the runway of the airport and so on. The program requires 263bn rubles of capital investments. It is quite ambitious, and essentially represents the first step in realizing the Strategy for developing the urban region “Yakutsk City” until 2032. Our purpose is to create a truly comfortable environment in Yakutsk – affordable, healthy and safe, with good ecology and many public spaces. Long-term goals include expanding city blocks, at the same time eliminating dangerous structures, streets renovation, building a recycling complex, creating various public spaces, starting with pedestrian zones and ending with cultural and sports facilities. So, as for me, in the future I see Yakutsk as a beautiful, comfortable and modern city, and one of the best cities in Russia, not to mention the Far East. Are there any events and complex programs planned for attracting tourists? - Within the republican project for developing the tourism industry we will definitely continue developing the event tourism. Ysyakh Tuymaada, which is currently the most visited national celebration in Russia, attracts more and more guests each year. Ysyakh-2013 was visited by more than 165 thousand people, and more than a hundred mass media representatives received accreditation. Another event that is quite promising in terms of attracting tourists is “Winter Starts in Yakutia”, which has recently been held for a third time. And yet another event that holds a lot of potential for tourism is the “Week of Brilliants” that was held in Yakutsk in autumn. It does not mean, however, that we are going to limit ourselves to these events only – each year Yakutsk hosts a large number of cultural events, forums, Russian and international conferences, all of which attract guests to the city and each of which in time can become a tourism brand, for instance, the film festival. Your wishes to our readers. - I wish health, happiness and well-being to you and your relatives in the coming year! And also I wish you all enough strength and determination to change your life for the better, and much luck and success on this path! Best regards, Editor-in-chief Nikolay Kychkin SPORTS Yakutian figures in visual image of Olympic Games Patchwork quilt as a reflection of modern Russia Every Olympic Games has its own symbols and visual images. The main symbol of the 1980 Moscow Olympics was the Olympic Bear. In the Olympic Games in Sochi, several animals became a reflection of the Russian image. This time we will talk not about symbols but instead a visual image which was design by the BOSCO team. Designers faced a real challenge to reflect the entirety of Russian culture in just one symbol. They had to reflect a diverse range of feelings and emotions connected to notions such as Motherland, Family, Culture, Time, The Olympics, Peace, Nobility, Friendship, Memory, Honor, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Art, Hospitality, Creation, The Future, Russia and Earth. Truly loving, knowing and appreciating their country, these people represent a multicultural society – united, beautiful and strong in its variety. In Russia, as well as in the whole world, every region is proud of its originality. That’s why there’s such a variety of traditions, songs and crafts, which underline the originality of its creators. Each of them is all-sufficient. In order to reflect all this variety, BOSCO offered this well-known, kind, warm, rich idea of a patchwork quilt. Indeed this is the most understandable and pleasant idea, because it’s just as natural for Suzdal, Ivanovo, Kostroma, as it is for Scotland, Sardinia, Morocco, Guatemala, Portugal, Japan, Australia, Canada, Austria and Mongolia. Developing this concept the designers put a traditional figure of the different Russian regions on each patch. This is the how the most suitable symbol for the 2014 Olympic and Paralympic Games in Sochi was created. This blanket keeps the warmth of human hands as well as hearts. Such a thing does not go out of fashion as easily as simple national figures. Now, because of the Olympic and Paralympic Games they will become world known. Of the traditional Russian crafts known worldwide, outside of the country, BOSCO designers chose 28 figures. These figures became the basis of the Olympic patchwork quilt. Gzel, Khokhloma, Pavloposadskie kerchief, Severodvinskaya, Rakulskaya, Uftyujskaya fresco, palekh, Volgorodskoe lace, Yakutskiye and Kubachunskie figures, Ivanovskie chintz and triangular carving – each Olympic figure fragment presented is an original work of our painters. A modern approach, using SPADE algorithms, was used to development an “Individual net.” This net helped add the perfect finishing touches to the visual image of the Olympics. The Olympics figure is united in a general palette. Every palette is split on 50 variants. The results show variety on top of variety, but in a way which is perfectly harmonizing with ice, sun, and sea themes in Sochi. Made of many traditional figures, the Olympic patchwork quilt reflects modern Russia very precisely and creates a new image for the rest of the world – The “Great Empire of Good and Evil” is now gone. We are open, friendly, sensitive. We appreciate traditions but live at a modern tempo. We are very different, but we all anxiously await these Olympics very much. Yakutian figure In the history of every nation, figures have a mystical meaning. For the Yakutians they are not only talismans, but, in a way, a window into a person’s life. By having a quick glance at a woman’s clothes and jewelry you can quite easily determine her age, social position and even number of children. All the figures are strictly symmetrical and form a straight line, noting that her family line should be continued. The more branches there are the more children the person wearing this amulet has. Color also has a significant meaning: black – earth and spring, green – summer, red or brown – fall, silver jewelry – stars, snow and winter. Yakutia TODAY#18, November - December 2013 11 SPORTS Olympic Athletes in golden Aldan For the last two years the Skiers’ training center has been working in Yakutia Training center for skiers Last year the newly renovated Skiers’ training center was opened in the southern Yakutia city of Aldan. Skiers like Aldan because of its unique natural climate conditions. It isn’t as cold, compared to the rest of Yakutia, and yet the purest mountain air can still be found there. The most important aspect of the region is its natural snowfall, which appears way earlier than other regions of Russia. There is enough snow already laying on the ground in October that all the tracks are ready to accept skiers. About the ski lodge Because of the early appearance of snow, comfortable autumn temperatures, favorable landscapes and optimal height (600-800 meters above the sea level), Aldan has always been a very attractive place for the best skiers of the country, even in a Soviet times. During the 1980s and 90s, even without a ski lodge present at that time, the greatest sportsmen were already training here, for example Libov Egorove, Paisa Smetanina, Larisa Lazutina, Anfisa Rezcova, Mikhail Botvinov, Mikhail Devyatyarov, Aleksey Prokurorov, Vladimir Smirnov and others. Almost all of 12 Yakutia TODAY#18, November - December 2013 them achieved amazing results, won world championships and some even medaled in the Olympic games. Due to the demise of the Soviet Union and a series of crises, this native sport has received a colossal shock in recent times, one that it is just now has starting to recover from. Ski racing and biathlon are the main disciplines in which people see the biggest opportunities at the Olympic Games in Sochi, since historically in these medal-rich disciplines our sportsmen have shown a relative stability. During the last Winter Olympics in Vancouver in 2010 all the gold medals were taken by Russia skiers and biathlonists. It isn’t not hard to imagine the burden of responsibility our sportsmen will bear in the coming three months. Their future salaries and sponsorship deals will be decided by the outcome of these Olympic games. During the Olympic preparations of the last 3 seasons, the coaches of the men’s national biathlon and ski teams tested out various training bases in Finland and in several central European countries before eventually settling on Yakutia. There is no doubt that the 2012 opening of the skiers’ training center Aldan played a great role in this decision. The best recommendations come from the opinions of professionals who are training hard before the start of the season. According to the words these team members and coaches, this center deserves nothing but praise. It is situated in a very picturesque locale, overlooking the city of Aldan. It’s equipped with 5 km ski track with a modern training facility capable of housing up to 1500 people. Here you can also find a gym, an indoor firing range and an indoor track and field area. In the hotel complex you can find all the things necessary for rest and recovery – more than 80 comfortable rooms available, a cafe and procedural rooms. There are 52 people on staff, including 22 coaches. Available within this center many different sport clubs are organized, SPORTS including ski racing, biathlon, basketball, karate, wushu, track and field athletics, pinpong and others. More than 600 children are training in this center and its branches. That means that the skiers’ training center in Aldan has the opportunity to earn sport academy status. With this distinction, considering the positive experience of our training facilities, Aldan has the possibility to become a strategically important camp for the Russian national team’s preparation for winter sports. Mikhail Devyatyarov coach of the Russian nation ski team. The greatest advantage of Aldan is its early snow. Here’s you can find very good conditions, an excellent complex and perfect tracks. It’s really important. I’ve known Aldan since the 80s. The Olympic games in Calgary 1988 were taken mostly because of our preparations in Aldan. In 2002 the very same preparations helped Mikhail Ivanov take a golden medal at the Olympics in Salt Lake City. Last year, for the first time, the national team came here to begin training right after the first snow. Due to this preparation, this year the World championship was perfect for our sprinters. we won the gold in two out of two possibilities. Our main coach, Elena Valerevna Vyalbe, is eager to see our sportsmen taking home as much gold as possible. We are going to live up to all the expectations and win golden medals and bring joy to our fans. In the summer we were training in Finland. There the have this so called “tube” – a 2km circle. We were training in such a “tube”. Another option was Ramzau-am-Dakhstein, Gletcher (Austria), but they are very high (2700) above the sea level. The only place where the natural snow, forest and track correspond to the necessary requirements is the city Aldan, and we are glad to be here for our training. Nikita Krukov Olypmics champion We are very glad that we are met with snow here in Yakutia. For us it’s the most important thing. The temperature is about 0+3. That means we have to adapt to that climate. I see all the changes made in this sport complex; last year during my trainings here it was very good, this year just amazing. All the conditions were created for our training and winning, even the atmosphere has changed. I’m really glad to see the snow, I do like winter. After “green” Moscow I came to heaven. We were met with a national ceremony, it was amazing. I hope we will have a great time here and spend it profitably. From here we will go to Finland for gathering, and after preparations we’ll train for the World Cup. Yuriy Kaminskiy; senior coach of Rus- sian national ski team. It’s our second time here in Aldan. Last year we had a really good gathering here. We won two golden medals at the World cup. We hope this year we will have even greater gatherings and they will end with fantastic results at the Olympic Games in Sochi. Here we will start our winter season. The first preparatory stage, which is very important, will have certain speed-power training. This will be our base for the successful performance at the World Cup and Olympics. It’s a huge difference that we are training in the natural snow in natural conditions, not in a “tube”. It’s really important. I want to underline that the best conditions were created here, conditions which are very difficult to create in other regions of Russia or even other countries. In Sochi we will try to show our best. Yakutia TODAY#18, November - December 2013 13 IN FOCUS Diamond Yakutia 14 Yakutia TODAY#18, November - December 2013 IN FOCUS Joint Stock Company ALROSA is one of the biggest diamond-mining companies in the world. According to the production value our share of global diamond production is 30%. The company extracts 94% of all the diamonds mined in Russia and is one of the country’s most effective manufacturers. The expected diamond reserves in Russia are about one third of global ones. In 2012 all the manufacturers of the ALROSA Group extracted 34.5 million ct. of rough diamond production, which were sold for the price of about 4.5 billion USD. Brilliants were produced and sold for 160 million USD. The history of ALROSA and diamond mining in Yakutia dates back to 1954, when the first diamond pipe, Zarnitsa (‘Summer Lightning’), was discovered. This was the first primary diamond deposit in the USSR. Historically ALROSA represents almost the whole diamond mining industry of Russia. Its production and investment activities are within strategic interests of the Russian Federation. In Russia the company carries out production in 9 primary and 10 placer deposits. The technological basis of production is based on the world’s best scientific and technical breakthroughs and unique experience in working with the tough climate conditions of the Russia’s north. All the processes, such as rough diamond production, its grading, evaluation, distribution and brilliant production, are centered within the company. ALROSA is a group of enterprises united into a complex of diamond mining, supporting and accompanying manufactures in 23 branches. The whole economic and social complex of the group employs about 30 000 people. The ALROSA Group is carrying out its activities in the territories of 8 areas of Russian Federation and 8 foreign countries. Main manufactures of the company are in Western Yakutia. Today ALROSA is a multi-profile, diversified company with such clients as Russian and foreign companies and the private sector. Where the diamonds are extracted The heart of the diamond industry is the underground mine. These high-tech enterprises are the first stage of the “diamond pipes,” which allows these precious crystals to find their way to millions of customers. Today ALROSA Group’s manufactures are based on 19 primary and placer deposits. They are grouped on an area basis in a few ore-dressing and processing enterprises and affiliates. Total power capacity of ore mining complex ALROSA reaches about 39 million tons of ore and alluvial a year. The underground mine ALROSA is a real town with dozens of kilometers of horizontal excavations, shaft insets, compressor stations (to pump air underground) and refrigerating stations (to increase ore strength), powerful ore mining equipment. For example at the underground mine “Mir” a freight stem drop tower with a construction height of 52m (comparable to a 17 story apartment building) and weight of more than 800 tons. The onshore complex of any mine consists of dozens of constructions. The main difficulties at the underground mines “ALROSA” are hundreds of meters of ever frost, powerful water horizons with aggressive water pressure , salt beds, ingresses of oil, methane and hydrogen disulphide. Today ALROSA builds 3 underground mines in Yakutiya simultaneously – the “MIR”, “Aykhal”, “Udachnaya” deposits. Their construction became necessary due to the cessation of open-pit mining techniques. Geologists proved long time ago that the due to the remaining stocks of diamonds in these deposits reachable through underground mining techniques, the company and Russia itself will maintain their positions on the natural diamond market. Yakutia TODAY#18, November - December 2013 15 IN FOCUS Where diamonds got sorted, evaluated and sold “ALROSA” extracts more than 34 million carats to the value of 2.7 billion USD. There are no ideal or identical crystals. For this reason the decision to evaluate each crystal separately at 20000 positions was taken. Every crystal is described by 4 aspects: weight, form of a crystal, quality, color. The assortment and evaluation of diamonds quality is a very important trade characteristic. Perfect assortment gives 10% of product value, what corresponds to 300 million USD per year. ALROSA’s assortment system is certified by the State Committee for the Russian Federation for Standardization and Metrology and meets all the Russian and international requirements. Realization of rough diamonds is conducted at domestic and foreign markets in comparable extents. The main consumer of rough diamonds at the domestic market is the State Repository for Precious Metals, represented by the government fund and Russian lapidary companies. The main consumer of technical rough diamonds in Russia are companies working in the toolmaking industry, engineering, optics. Early on, only Russian diamond manufacturers could participate in the bidding of special sized diamonds. In 2002 ALROSA received the right to sells such diamonds to foreign buyers. Diamonds with the weight of 10.8 carat, including more than 50 carats each, which do not belong to the “unique” category, according to the expert commission of Finance ministry, as well as indivisible plumbs which consist of several diamonds with a weight of 50 carat, are put out to tender. ALROSA actively opens its affiliates around the world during last years. Today there are six of them in UK, Belgium, Israel, Udachny quarry Hong-Kong, USA, and UAE. These affiliates create new markets for ALROSA through public relations. tions during auctions, for example in Tokyo and Hong Kong. During all these years of work the company formed a base of standing clients. Where the diamonds are faceted and brilliants are sold How and where the diamonds are being found Brilliant (from French brilliant - shiny) – a diamond which has a special form after some manipulations what underlines its natural brilliance. Brilliants are estimated by 4C system. Cut Clarity Color Carat Today ALROSA’s lapidary companies are, in the whole, in the second place in Russia. ALROSA is successfully competing with about 100 lapidary companies in Russia, which are usually small enterprises. The company “Brillianty ALROSA” was created in 2000. The Annual extent of production and diamond realization is about 140-150 million USD. ALROSA affects the sale of brilliants in Moscow – on the “Brillianty ALROSA” basis as well as through foreign companies. Other than just the realization of brilliants, “Brillianty ALROSA” also conducts international exhibi- The difficulty of searching for diamond deposits depends on two factors. First, the content of diamonds in ore and sand is extremely low (less than 5 carat per ton or one part per million). Second, primary diamond deposits are covered by mantle rocks with a width of up to 100 meters and more, which is necessary for mass drilling operation searching. ALROSA looks positively on the prospect of diamond location at the Yakutiya territory till 2015. The detailed searching of this area takes place within well-known diamond volcanic fields, such as Narinskiy, AlakitMarkhinskiy, Mirninskiy. Geologists are very creative people. For example, in Mirniy they calculated that: - In 40 years 3000km of cracks/ chinks were bored by personal of the Botuobinskiy expedition. - Pedestrian routes of geoscientists circled Earth’s equator more than 2.5 times. - Mechanic-geoscientists spent more than 8 months in the air and relatively crossed the distance to the moon and back to the earth. Aikhal mine Environment We cannot imagine a sustainable development of the company without environmental friendliness, especially in regions where ALROSA operates. Annual expenditure for environment protection amounts to more than 3.2 billion rubles, which includes 1.1 billion rubles for the building of environmental facilities. Environmental friendliness is one of the main priorities of the company and is an inalienable part of the effective management of the production strategy. The main manufactures which provide a negative effect on environment are mining and concentration complexes and upstream players. ALROSA helps the Ministry of environment conservation in the Sakha republic (Yakutiya) to increase the biological diversity of 16 Yakutia TODAY#18, November - December 2013 IN FOCUS wild animals at the republic’s territory. For this mining and concentration complex Aykhalskiy strengthened materials and technical facilities of the park “Terpey-Tumus” at the territory of the Anarab settlement. In Mirniy the company took the initiative to finance and create the unique park “Jivie almazi Yakutii.” There are many roe deer, musk oxen, moose and other rare mammals and birds on our planet. People and diamonds Popular education, healthcare, culture and sport are the most important parts of our social commitments. The company builds new schools, supports sport teams, provides musicians and theaters with charitable money, supports veterans and disabled persons as well as orphan children. The most important projects of the last years was the participation in 3rd International sport games “Deti Azii”, building of museums and churches in Yakutia, donation of two pictures of Repin ”Portrait of Nikolay the II” to the state museum Hermitage, participation in reconstruction of presidential residential Constantinovskiy palace in St.Petersburg, donation of jewelry made by “Brilliant in Russian avangard” to the memorial-estate “Moscow Kremlin”, financial support for the reconstruction of the theater of drama in Arkhangelsk and support of massive initiatives of “Sportivnaya Rossia.” Our company is a sponsor of a few traditional singing festivals in Yakutiya, supporting the creativity of young people, and also a well-known children ballet theater “Almazi Yakutii”, which has won many competitions. The most distinctive events are the special ALROSA’s festivals “Tuyo-Haya”, “Mirniy poyot o mire”, “Leninskie prostori”. “Duhovnie grani ALROSA”. Great attention is paid to mass cultural and sport activities, since many employees, as well as members of the younger generation, are involved in it. Annually our company donates more than 200 million rubles to such an events. ALROSA supports clubs and sport buildings, where more than 13,000 people spend their time. ALROSA was a sponsor of Futsal World Championship in Mirniy, Yakutsk, Leninsk in 2007. Futsal Sport Club ALROSA ALMAZ is a prize winner of many Russian and international competitions. Sportsmen who are exercising in sport clubs of ALROSA and who are also financially supported by the company win many prizes at Russian and International championships. ALROSA is realizing a massive and diverse regional policy. The basic principles of it are high levels of responsibility for the social and economic situation and development of the living standards in the Sakha republic (Yakutiya). ALROSA is one of the biggest tax payers in the Sakha republic. In 2013 the company paid almost 30 billion rubles. In 2012 ALROSA signed a deal with Yakutia according to which the company is obligated to donate money to “Trust fund of future generations of the Sakha republic” for carrying out its charity activities as well as for the construction, repairs, education, art, science, healthcare, social protection and sports at the territory of the Sakha republic (Yakutia). The total sum of donation is 521 million rubles. Yakutia TODAY#18, November - December 2013 17 IN FOCUS Facets of perfection The Sakha (Yakutia) Republic is one regions of Russia developing most dynamically. It supplies one third of the world’s diamond stock, the region is rich with oil, gold, natural gas and fur. The economy of the Republic is developing rapidly, however the most outstanding growth can be seen in diamond-cutting and jewelry industries. The leader of this industry is Yakutian Diamond Company which can be righteously called an economic wonder of the North. In only six years of its activities the company turned from a small jewelry store into the largest producer of diamonds in Yakutia. What is the secret of success of this company? Year 2007, Yakutsk. A jewelry store was opened in a big mall, and its English name - Yakutian Diamond Company - attracted everyone’s attention. From the very start the company’s intention was to make the whole world talk about Yakutian diamonds, and up to now this policy is pursued successfully. By 2013 the company opened its jewelry stores in Yakutsk, Moscow, Astana and Almaty (Kazakhstan). Here every person can find a gemstone which suits his/her taste and wallet. Thus, the price for small size diamonds starts from RUB 903. The company’s strategy relies on several whales, which are its own production, direct selling without middlemen in YDC jewelry stores and unique design of the products. YDC diamond-cutting and jewelr y factories Yakutian Diamond Company is an absolute leader in Yakutia for the quantity of produced diamonds. Each third or fourth diamond of Yakutia was cut at the YDC diamond-cutting factory. The company is one of the top three clients of AK ALROSA, one of the world leaders for the volume of diamonds recovery. Using just Yakutian diamond rough the company selects the clearest samples for its factories. Few people have an idea how exactly a diamond is created. How of a dull stone – a rough diamond - do we get the most beautiful and valuable treasure in the world? YDC lifts the veil and invites us on an exciting tour of the company’s diamond-cutting factory. Transforming a rough diamond into a polished gemstone. Diamond is the hardest mineral in the world, its production is very hard and requires utmost precision and patience. The stone undergoes many stages of production, the main ones are marking the rough diamond, sawing, polishing, bruting, faceting, evaluation and sorting. The first stage is pre-production analysis made to determine on the technology of diamond cutting. In fact, it is at this stage that the estimate is made of the weight of the final diamond, its main geometric parameters, value characteristics and the cost 18 Yakutia TODAY#18, November - December 2013 IN FOCUS of the future diamond. Computer programs Advizor and DiaVision make instant analysis of rough diamond and show how to get the best polished gemstone of it. Next the stone goes to the marking stage – the diamond is marked with lines by which it will be sawn. A planner must have special professional instinct and spatial reasoning to see the future shining diamond in a dull stone. The third stage, sawing of a diamond, can take from a few hours to a few days. Sawing can be of two kinds – done mechanically and by laser. Mechanical sawing by diamond-coated rotary disks is normally for small and not complex gems. For the rough of a more complex structure and larger sizes a laser method is used – a laser installation allows technologist to model the stone and give it fancy shapes. The next stage is polishing, which takes the unnecessary mass off the diamond. It is shaped as the future article, natural flaws of the stone are eliminated, and it is sent for blocking, to get the shape of the future round diamond. The last stage of production is faceting the diamond. Apart from the classical round cut with 57 facets the company factory produces a broad range of fancy shapes, such as princess, oval, pear, marquise, cushion, radiant. The faceting process is one of the most laborious and responsible steps in making a diamond. Just one wrong move can kill all the previous work. During the faceting stage facets are applied on the stone in certain sequence –culette, facets, triangular and kite facets of the upper part of the gemstone (crown) and the bottom part (pavilion), form the girdle (a belt, the broadest part of a gemstone). For cutting small gems normally machines with 4 cutters are used. One control operator can operate 4 machines simultaneously, which means the output of 16 ready diamonds. After faceting the diamond goes to polishing which ensures high clarity of the diamond surface, and consequently high brilliance. It remains just to clean the stone of production dirt and oils – diamonds are boiled in a washing solution and then multiply rinsed in distilled water and dried with alcohol. We have a ready gemstone in front of us, and sunshine reflects in its facets with iridescent light. How YDC jewelry is created From olden times the art of jewelry was considered one of the main crafts in Yakutia. The ancient goldsmiths made pieces of jewelry of silver which had a ritual function as well. Traditional jewelry is still popular today, in the century of information technologies and internet. The Yakutian Diamond Company proudly continued the traditions of excellence laid by the Yakut ancestors, and today perfect balance of technology and tradition is kept in each piece of jewelry. The YDC jewelry factory was modernized only a year ago – new equipment was purchased from Israel and Germany, which allowed multiple increase of production capacities. The YDC pieces of jewelry inimitable in their beauty and complexity also go through several stages in their creation. An idea of each piece of jewelry comes from the department of design – it is here that they draw sketches and on their basis make prototype models of the future jewelry – master models. The master model can either be made manually or modeled on a 3D printer. The received model goes to the rubber jeweler whose task is to make a rubber press form for wax copies of jewelry pieces. The next stage is waxing. The waxing man pours jewelry wax in the rubber form to make the copy of the future piece. The wax copies are carefully attached to the base and make a kind of Christmas tree. One of the most interesting stages is casting. Here a casting master pours the Christmas tree with plaster. Afterwards the solid plaster becomes a form for casting the melted precious alloy of gold or silver. The result is a golden or silver copy of a wax Christmas tree. But this is just a half of it – future pieces are thoroughly polished on a turbo tumbler or manually, to achieve perfect shine and smooth surface. Since one piece of jewelry can have many details, their assembly is the job of a mounting jeweler. Next the jewelry setter sets precious inserts onto a piece. The last steps are passing quality control, hallmarking, and the piece is ready to be sent to YDC jewelry store. Yakutia TODAY#18, November - December 2013 19 IN FOCUS of sun, Galanthus opens its precious petals to a person. The central diamond weighing 2.72 carats is surrounded with a spread of classically YDC chain of jewelry stores and Service center Jewelry stores of YDC chain are located not only in the territory of Yakutia but also outside. The company products are sold in more than 20 stores across Russia. Thus, the residents of Moscow, Blagoveshchensk, Khabarovsk and Astana, the capital of Kazakhstan, have the possibility to buy Yakutian top quality diamonds of various price range. YDC always pleases its clients with quality and beautiful products, favorable offers and professional service. Today the Yakutian Diamond Company is holding the leading position in volumes of sales in the Sakha (Yakutia) Republic, and actively strenghtens its presence in the Central Russia and in Kazakhstan. The company plans to extend significantly the chain of YDC jewelry stores and bring the number of points of sale to 48 units. Today in Yakutia great emphasis is made on the sector of raw materials. It is due to own production and selling of diamonds and jewelry that the situation will be steady and the selling market will develop. For the beauty and fineness of diamonds and jewelry pieces produced by YDC are on a level with the best jewelry houses of Europe and Asia, whilst their price category is two-three, and sometimes even ten times less. The Service center of the Yakutian Diamond Company provides to its clients a whole range of services, from cleaning of silver and gold pieces of jewelry to a proposal which is unique in the territory of the Republic – buying up certified diamonds. The center specialists can make an exclusive piece of jewelry tailor-made by the sketch provided by the client, or make a rough design of the future piece together with the client. One of the orders executed by the Service Center is making a medal for the annual Republican Premium “Yakutian of 20 Yakutia TODAY#18, November - December 2013 the Year’, encrusted by seven diamonds, and making a logo of the international sports forum “Russia is a Sports Power”, 45cm in diameter. The cost of the jewelry original of the logo is more than $ 100,000. The logo weighing almost 15 kilos is made entirely by hand from silver and gold. The logo is decorated with 83 diamonds, by the number of constituent parts of the Russian Federation. Philosophy of YDC brand The creativity line reflects the YDC brand philosophy – it’s harmony of human and nature, quest for the perfect inside oneself and in the world around us. In the jewelry pieces made by the company one can see the lines of nature, outlines of mountains, rivers, wide open snow valleys of Yakutia. The pride of the company is a transformer ring Galanthus. The work on its creation lasted for almost half a year, special mechanism was designed to open precious petals of the unique ring. For the creation of Galanthus jewelers drew inspiration from a small but surprisingly daring flower – snowdrop. In every country where it grows it is considered to be a symbol of hope, victory of warmth over cold, love of life. Similar to that flower, awaken under the beams cut diamonds, the outer side of the petals are sapphires, and the stalk is emeralds. The ring was honored a title of The Best Piece of Jewelry in original design at the Altyn Bars contest in June, and it also won the 1st place at the international exhibition JUNWEX New Russian Style 2013. Among special works of the company’s cutting factory there is a unique diamond of the first water, with ideal 1/1 clarity and color characteristics. Such stones very rarely occur in nature – flawless stones with no defect or color make just 1% of overall volume. The best company’s specialists worked on faceting of this diamond. The diamond assumed pear type of cutting, which allowed for the most advantageous display of the play of light in the gemstone. The diamond has 77 facets, its weight is 3.09 carats. The Lena Pillars collection is also considered to be one of the most beautiful and sophisticated in its execution. The Lena Pillars are one of the greatest wonders of nature, it’s a stone forest which spreads over the waters of the Lena river for almost 80 km. The natural monument is included by UNESCO in the World Heritage Fund. Back in his time the exile Decembrist A.A. Bestuzhev-Marlinsky described them in glowing terms: “Some sacred silence rests on the whole creation, and soul blends into wild yet magnificent nature”. Pieces from the collection, necklace, ring and earrings symbolize the fragile beauty of Yakutia’s nature and call on everyone to treat it with greater care. The collection was made with the use of non-standard materials – pieces of the mammoth tusk and uncut diamonds, as well as spread of classically cut diamonds and white gold of 750 hallmark. The ring from the collection won a diploma and a medal “For exquisite design and unmatched author’s execution” at the VII exhibition Jewelry Salon of Siberia 2013 in Krasnoyarsk. IN FOCUS YDC social and cultural activities The scope of activities of Yakutian Diamond Company is not limited to just diamonds and jewelry. The company is always in the thick of events of the Republic and Russia. With the support of YDC events are carried out in Yakutsk which have high significance for cultural life of the city and the Republic. In 2013 several big events were held under the auspices of YDC: Opening a Museum of the History of Cutting and Jewelry Work in Yakutia, which became significant for the industry. Mission of the new Museum is to evoke interest to the production side of the world of jewelry. In the Museum you can learn about development, evolvement and the present of the diamond cutting and jewelry industries in Yakutia. Among the exponents there are copies of the world’s biggest diamonds, unique logo of the forum “Russia is a Sports Power”, the first diamond cut in Yakutia and exclusive jewelry pieces by YDC which attract special interest. The Museum exposition will make it possible to show the history of diamond and jewelry industry in a more vivid and more comprehensive way. Year 2013 was marked for the company by joining the ALROSA ALLIANCE – a privileged circle of reliable partners of ALROSA joint stock company, the biggest diamondproducing company in the world. With the agreement signed with ALROSA ALLIANCE the Yakutian Diamond Company will be able to continue the policy of intensive increase of production output. This step became one more confirmation of non-conflict and clean origin of YDC products, its compliance with the highest quality standards. Trust of the clients is the priority for the company, and its entering the Alliance certainly provides still another prove. Presently the ALROSA ALLIANCE includes 36 companies, each of them selling its products in the world level. Main trends of jewelry fashion in 2014 One of the most fashionable trends of 2014 can be considered going back to basics, dominance of the ethnic style in jewelry design. Plant motives, intriguing interlace of gold look very mystifying and feminine. Miss Virtual Russia 2013 is a beauty contest of all-Russian scale, the main prize to which were exclusive earrings “Diva” from YDC, made of pure gold, diamonds and “Yakutian emeralds” – chrome-diopsides which are mined only in the Yakutian territory. Diamond Week of Yakutia 2013 is a major image event of the year which included whole scope of information about the process of diamond mining, cutting and selling of gemstones. Besides, the guests of the Diamond Week could visit a Diamond Vernissage fair where the products of local producers were offered at big discounts. The top of the week was the Brilliant ball dance – a high society charity evening at which Lyubov Kazarnovskaya, a worldfamous opera diva, sang her songs; “Diamonds are the girl’s best friends”. This phrase is always up-to-date, and 2014 is not an exception. Rings with big diamonds are always in trend, and every stylish woman must have them in her jewelry box. Earrings from the Diva collection Yakutian Diamond Company Rings. From left to right: Giselle, Josephine, Elisabeth Yakutian Diamond Company Yasmina ring Yakutian Diamond Company Scarabaeus pendant Yakutian Diamond Company Global awareness of the state of environment brought to the top of 2014 trends the theme of flora and faunae: brooches, rings and pendants styled as insects, feathers and leaves are at the height of popularity. YDC continues the line of transformer pieces which have remained popular for several years. Due to several possibilities of wearing them, these pieces are very practical, which will help to better control own budget. Bentos transformer ring (Depth from Latin) Three ways to wear Yakutian Diamond Company Apart from being made with the observance of all canons of jewelry traditions, the jewelry pieces of Yakutian Diamond Company fulfill their main function – to bring out the internal glowing of your soul. Thus, the Yakutian Diamond Company is developing dynamically and increases volumes of production and selling of jewelry products. Beneficial geographic location provides direct access to the dynamically developing markets of Asia-Pacific region and opens up new prospects. And unique character of the Yakutian diamonds brand will foster successful positioning of YDC in the world market. The company plans to extend the geographic scope of its operations, improve brand recognition and increase the number of jewelry stores to 48 units. But the most important thing about YDC products remains unchanged: it’s the joy of a gift in a white YDC box. Diamonds are forever, and with them our memories of the happiest moments of our lives last forever as well. Yakutia TODAY#18, November - December 2013 21 ECONOMICS Investment Development Agency of the Republic of Sakha (Yakutia) Key element in the development of the investment potential of the Republic of Sakha One of prospective ways to consolidate powers which are interested in promoting the region and increasing the flow of investment is to set up specialized organizations in all constituent parts of the Russian Federation – investment development agencies. Activities of the Investment Development Agency of the Republic of Sakha (Yakutia) is an essential element of investment marketing of the territory, a factor of bringing Russian and foreign investors in the region and raising its overall investment appeal. One of the main conditions for intensive development of the Republic is boosting up investment activities, which includes creation of favorable conditions for investment in the Republic by way of forming an up-to-date investment infra“Chulmakanskaya” mine 22 Yakutia TODAY#18, November - December 2013 structure, improvement of investment legislation and promotion of attractive image of the Republic, both in Russia and abroad. A few years ago all investment projects of the Republic were maintained by different agencies according to the type of industry, due to which the projects could not unlock their full potential for an investor. As experience showed, the main factors restraining the increase of the investment flow into the Republic are the lack of direct investment marketing of the region and absence of an established system of preparation and support of investment projects. It is proven in practice that the best solution to this task can be provided by an independent specialized organization which works professionally in management of the process of attracting investment and improvement of the investment climate. At the moment as a part of consolidation of all projects the Agency relies in its work on the “One Window” principle, which makes it possible to fulfill the set goal successfully. The “One window” principle is a system of organizing work of executive and local self-regulating bodies, as well as development institutions and other organizations of the Republic of Sakha (Yakutia) for working with investors, which assumes the creation of simplified mechanism of centralized governance, necessary initial permit documentation for the purpose of reducing administrative barriers on the way of realization of investment projects. If we take a look at the experience of other countries, the agencies for regional development became very wide-spread in the developed countries in the 1980ies being an important tool of PPP in the realization of programs for development of local economy. They can exist in different organizational forms, such as joint stock companies, limited liability companies, non-commercial partnerships. ECONOMICS In our work we are guided by successful experience of setting up and functioning of other agencies which participate, directly or indirectly, in the creation and promotion of hospitable regional image for the purposes of attracting investment in the Republic. One of the key objectives of the Investment Development Agency of the Republic of Sakha (Yakutia) is marketing of the region with the goal of finding and attracting investors. The agency has in its structure the Center of expertise and promotion of investment projects whose function is collecting information, analysis, promotion and investment consulting. By now this made possible to create a database of the existing opportunities for investment across industries and territories, to provide legal and commercial consultations to investors on-the-spot, to make ties between enterprises and regional authorities. On the whole the Agency activities comprise the following: • realization of the One Window function; • attracting investment; • support and realization of investment projects; • participation in forming hospitable investment climate; • raising investment attractiveness of the Republic of Sakha (Yakutia); • realization of PPP projects; • organization of talks and visits; To learn about investment projects and ideas generated in the Republic you can visit a web portal investyakutia.com. Niobium - rare deposit “Tomtor” The portal was created especially for these purposes, and as time showed, this instrument is very convenient for working with investors and project initiators, it allows tracking and monitoring a project’s movement at every stage. For example, today over 200 projects are being implemented in Yakutia across different industries. Every change of status of those projects can be seen through personal account at our portal. Top priorities are the projects on the development of mineral deposits. It is well-known that the territory of Yakutia could comprise up to five territories of France, but only in recent years those huge lands have seen active development. The establishing of ground infrastructure provided access to many previously unattainable places, some of which had been reached only by local hunters and geologic parties back in Soviet times. Arrival to Yakutia of such big enterprises as Surgutneftegas, Mechel only opened the way to other investors. In Yakutia all conditions for making business are formed, both for local entrepreneurs and potential investors who are especially welcomed by authorities. Because everyone understands that in today’s world steady development is not possible without attracting investment. Presently the Republic of Sakha is practically a white spot on the world map. And this can be said not only of its recognition abroad, tourist attractiveness, but also of investing. Most convenient conditions for all categories of investors are created in our Republic. “Upper Menkechensk” silver deposit Yakutia TODAY#18, November - December 2013 23 CULTURE Projects of the mediagroup SITIM Revive titans of the past This fall in France, a book about little mammoth’s adventures in Yakutia was published. This book was written by French elementary school teacher, musician and writer Jean-Michel Chevry, who’s been in love with Yakutia since his first visit. He has already visited Yakutia 10 times, where he played with local musicians, gave lectures at the Federal University and also built very good relationships with the French Department in University of Foreign Languages. Many bands from Yakutia, as well as students, stayed at his place during their trips to France. This fall in France, a book about little mammoth’s adventures in Yakutia was published. This book was written by French elementary school teacher, musician and writer Jean-Michel Chevry, who’s been in love with Yakutia since his first visit. He has already visited Yakutia 10 times, where he played with local musicians, gave lectures at the Federal University and also built very good relationships with the French Department in University of Foreign Languages. Many bands from Yakutia, as well as students, stayed at his place during their trips to France. The idea of writing a book wasn’t spontaneous. There has been a lot of talks about mammoths recently. A real mammoth cloning program is in its final stage. The NEFU’s (North-East Federal University) World Mammoth Museum is working together with a South Korean biotechnological research fund in order to build a laboratory for researching the cell structures and genomes of Yakutian zoo life. The recent discovery of an extremely well-preserved mammoth spurred cloning research. Liquid blood and red meat found on the body of the mammoth excited scientists, whose dream is to see this real giant of the past. The name of the main hero of the book is Kiim. In this context it doesn’t seem to Magazine “Belem Buol+” Will teach children English A new upcoming project of SITIM-Media, the publication of a new children’s newspaper “Belem Buol+,” will soon be underway. The publication of this new newspaper will start in January 2014. The main goal is to educate children. There will be informational, developmental and cognitive materials. During the planning for this publication we asked children which language they would want to read it in. The majority said it should be in the Yakutskiy and English languages. English is an international language. These days children participate in different international competitions and travel abroad more often than their parents. Children said that because of lack English knowledge and skills they are unable to get acquainted and communicate with their peers, express their thoughts or even buy something in the shop. Because 24 Yakutia TODAY#18, November - December 2013 of these difficulties, as well as taking into account the children’s wishes, we decided to publish the newspaper in 3 languages: Russian, Yakutskiy and English. The format of the newspaper is as fol- be random. It means spark. A spark gives birth to a new life of fire. Here it can give new birth to mammoths. The Media group SITIM decided to conduct a campaign together with NEFU. They are going to collect mammoth origami from the entire world in order to support the future revival of tundra. 1000 origami will be collected from South Korea, China, Japan, France and Russia and will be displayed in the mammoth museum in the city of Yakutsk. During this initiative, this fall the book “Little Mammoth Kiim” was presented in Yakutsk, what started the origami collection from around the world. lows: A4 format with 24 pages. In every edition there will be 4 pages in English “Be ready”, 2 in Russian “Bud’ gotov” and all others in Yakutskiy. With the help of annexes in English, children will be able to study English by themselves by reading topics about Yakutia and its features and sights, in order to improve their skills. There will also be developmental crosswords, word find puzzles and other games included in each edition. CULTURE How to protect oneself from Yakutian frost Real fur mukluks – how and what they are made of Temperatures reaching -50 degrees Celsius are quite normal in Yakutia. At such weather life in the republic does not stop, people still go to work, cars drive, children go to schools and kindergartens. What is the reason? Whilst in other parts of the world with resident population such low temperatures would be an extraordinary situation, in Yakutia few people pay attention to this. The secret is in proper clothing .As Yakutians say, the main thing in freezing weathers is to be dressed warm. In the cities most people wear modern clothes – down coats, winter boots, but in the high north regions fashion remained the same for the last few centuries. Despite all technologies of the 21st century, natural fur remains the best thermal insulating material. In particular, the fur of caribous. Its hairs are hollow for better thermal insulation, and even help to stay afloat in case of fording rivers. The love of all Yakutians to fur clothes remains unchangeable, because those are the only things which can save you even in hardest cold. The most wide-spread among fur garments in Yakutia are the mukluks (“oonty”) which translates from the language of the Evenkis as “footwear”. Mukluks are footwear of reindeer skin, made of lining, sole, decorative pattern (petersham), high to the knee, with fur on the outside. The know-how of making the mukluks came to us from the depth of ages, almost unchanged. We met with the traditional craftsmen to learn the secrets of making such footwear. Albina Ushnitskaya, craftswoman: - The main thing about making the mukluks is the quality of material. To make mukluks the fur of a caribous should be used who was killed in winter, because during cold season its fur assumes the best thermal insulating qualities. On average it takes 8 to 12 skins to make one pair of mukluks. We use the skins sent to us by the Evenkis of Aldansky Ulus (a region in south Yakutia), it is larger and no chemicals are used during its currying. Everything is done manually, in the way of our ancestors. After the skin is taken off it must be dried at room temperature, then cleaned from all unnecessary parts (tendons, fat). It should be moisturized with laundry soap, folded several times and processed with a special wooden device with teeth. The processing may take whole day, and it should be kept in mind that his must not be done in the sunshine, the material will get dry too quickly and later will not be strong enough. Next the dressed skins are straightened out, longer hairs are cut off and the skins are dried again. And only after all these processes we get from the skin a material ready for sewing. First the upper part of the future mukluks is made (without sole), seamed together and moisturized skins are put on special wooden lasts to give them the right shape. Meanwhile the sole is made, mainly of hard felt. Later, when the top and the bottom parts are ready, they are connected with glue made of animal fats, and threads. I told this to you in brief. If we go deep in detail my story would make a whole book. Each year there is less and less of the true masters, who sew mukluks in the ancestors’ way. But still, I think, our skill will be demanded for many years more, because untill now no such materials were invented which might keep the warmth at Yakutian frost the same way natural fur does. Let’s hope that it will be this way. The skills will not be forgotten, passed from father to son, and for long time the Yakutians will wear the warmest footwear in the world. Yakutia TODAY#18, November - December 2013 25 TOURISM Tourist products of Yakutia Taking Diamond Path to the Pole of Cold Yakutia is a white spot for those who love travelling. The vast territory is so sparsely populated that there are still places where no human has ever set foot. The forest reserves are full of animals, crystal clear lakes and rivers are rich with fish. You can find only a few Yakutians who visited all areas of the republic and saw the beauties of own nature. For this reason in recent years the government has persistently promoted the concepts of internal and inbound tourism. Because in many countries these kinds of tourism provide up to 80% revenue from the tourist business. Themed web-sites on tourism were launched, the number of different kinds of tours grows every year, as well as event tourism actions. In this article we will tell you about seven tourist products which in our view are the most attractive ones. Oimyakon valley Feel the breath of the Arctic. Pole of Cold There are two settlements in Yakutia contesting the name of the Cold Pole. Verkhoyansk and Oymyakon are the coldest places on the globe with permanent population. Oymyakon is a more famous one with some tourist infrastructure, and particularly the township of Tomtor where the lowest temperature indicator was set, that is -71.2 degrees Celsius. The average monthly temperature of January is minus 61degrees Celsius, which can get to minus 68 on the coldest days. Every year a tourist festival Pole of Cold is carried out in Tomtor, traditionally visited by Santa Claus from Lapland. In March 2004 a residence of Santa Claus was opened here. A car tour traditionally takes place as a part of the festival, many events are organized in the village of Tom26 Yakutia TODAY#18, November - December 2013 tor and township of Oymyakon: a fair of folk garments, applied art and national cuisine of the North peoples, feast of the deer farmers on the pole of cold, reindeer team racing, jumping over dog-sledge, sports competitions and under-ice fishing. Hunting a “river tiger”. A tour for taimen The northern rivers have one of the biggest freshwater predatory fish, called “river tiger” for its temper. Some species of taimen can be over one meter long and weigh over 60 kilos. It is believed that the biggest catch is in the northern rivers of Olenyok, Kelimyar, Besyuke, Khorbusounka, Sakhanja. It likes clean and cold water, fast stream, thresholds and hard ground. Taimen is a dream of any professional fisherman, particularly because such fish cannot be caught without preparation and experience. The fish itself can dip an unlucky fisherman into the water. Rafting Yakutia boasts a great number of big and small rivers. Many of the big rivers are suitable for navigation, and each year goods are delivered on them to remote northern settlements. Smaller rivers perfectly suit those who love fishing and rafting. There is many kinds of rafting tours divided by complexity of areas and objectives set by tourists as they go on a tour. We will tell about rafting down the Vostochnaya Khandyga river. The mountain river has the 3rd category of complexity and is recommended for tourists who are physically prepared. The river flows across the reserve places of Tomponsky area. In some parts the river flows in narrow canyons between sheer cliffs. Over the river there is a federal highway which connects Magadan with the rest of the world. The river can be divided into two parts – mountain and valley. The mountain part starts from the spur of the ridge Suntar Khayata and passes through the ridges of Skalnye Gory, Sette Daban, Tomporuksky. In the surroundings or the river one can come across a moufflon, mouse, wild reindeer, bear, rare type of swallowtail butterflies (Parnassius Arcticus) and a multitude of other species of flora and faunae. Lena pillars, the Lena river Lena, the river on which the city of Yakutsk stands, is the fourth in the world for its length and the second in the world for the size of its delta. An icebreaker on the Lena is an unforgettable and magnificent view, and one of the most significant annual events in the life of local people. The water reservoirs give home to 50 kinds of fish, including famous sturgeons and salmons. The greatest beauty of the Lena river banks is the Lena Pillars – a magnificent monument, a unique creation of nature with the broadest spectrum of different landscapes of stunning beauty and world scientific value. The pillars are steep and sheer, very thin for their relative height (4070 m), hence they are very beautiful rocky TOURISM people come from all over the republic. In two days Ysyakh is visited by hundreds of thousands of people to go through the custom of purification, meet with their relatives, take part in the holy round dance Osuokhay, receive blessing of the higher deities, who come closer to people on that particular day, and watch the sports competitions. One of the main customs of Ysyakh is meeting the Sun. On the first day of the festivity nobody goes to bed, because it is when you meet the sun you get the charge of energy for the whole year. Lena Pillars, a view from the ship cliffs which stretch as a whole wall on the right bank of the river for more than 40 km forming magnificent colonnades, towers, arches, domes and other peculiar figures. Water, summer heat and winter frost made up a true work of art, a jewel of the great river Lena. The pillars are especially picturesque in the mornings, lit by the rising sun. At that moment they turn into magic statues suggestive of medieval castles or oriental palaces glowing with gold The Lena pillars are on UNESCO list of the world natural heritage. United with nature Indigenous minorities of the North are peoples who have kept their lifestyle living in harmony with nature and respecting the legacy of their ancestors. There is an interesting tour to Iengru, a village where the Evenkis reside, the people of reindeer farmers. The past of the people is also its future. In today’s life the Evenkis have learnt to use all the preserved values and build their life in harmony. It is the severe northern nature that has hammered out the character of people, and their customs are as simple as the nature itself. Tourists get a unique opportunity to be away from civilization and forget about themselves and their problems and get a feel of simple power and beauty of real life, get a sense of its wonderful manifestations. Ysyakh The New Year is celebrated twice in Yakutia. The first time is on January 1, marking the new calendar year, with the Father Frost and green Christmas tree. The second one is a spring and summer celebration to honor the heavenly deities and resurrection of nature, called Yysakh, marked on June 21 on the day of summer solstice. As a rule, for the main Ysyakh of Yakutia which is held around the city of Yakutsk in the holy area of Us Khatyn, where Elley, the first predecessor of the Yakutians made the first celebration, To Yakutia for diamonds The main wealth of the republic is diamonds, “the magic gems of fire”. It is for a reason that it is called a “Diamond Yakutia” – one third of its territory is diamond, which is around 980 thousand km2. According to experts, raw diamond here is one of the best in the world and costs more than in other countries. The gem diamonds of Yakutian deposits are normally quite clear, with good preservation of crystals, completely colorless or with a slight brownish, lemon or yellowish color. From the plain diamond crystals the masters create shining diamonds playing all colors of life, which amaze with their glow and splendor. The tourist product “Diamond week of Yakitia” made especially for the lovers of those eternal gems is an exciting program. The tourists get an opportunity to see the whole way from recovery, cutting, sorting of diamonds to their transformation into a shining gem as a part of jewels. They can take part in the international diamonds auction AK ALROSA and visit the Diamond Vernissage with the faerie ball dance, presentation of exclusive diamonds and jewels with the opportunity to purchase the products with an unprecedented discount. Yakutia TODAY#18, November - December 2013 27 TOURISM Where does winter start in Russia? The third international festival “Winter starts from Yakutia” took place On December 1st the festival “Winter starts from Yakutia” takes place in Yakutsk. The festival comprises several events taking place in and around the city. This year’s program turned out to be more intense. It included beauty and talent contest “Kharchaana Quo”, a republican contest of soloists and art of declaration “Brilliant notes”, city junior tournament on figure skating, festival of winter sports in the Tekhtur township, festive program in the ethnography center Chochur Muran, ice museum “Breath of the Olympics”, dog sledding. And, of course, a feast of Stroganina (sliced frozen meat/fish), visiting the Ice City, lighting a Christmas tree, and the main part of the festival – passing the symbol of cold to Ded Moroz (Father Frost) from Veliky Ustug. The ice sculpture presented in the Ice competition on the Sochi Olympics, held in Yakutsk in December 2013 But let us tell about it in proper order. This is already the third time that the festival “Winter starts from Yakutia” takes place. Its main goal is popularization of Yakutia as a tourist Mecca for those who like extreme tourism. Our republic is one of the coldest spots on the globe with permanent population. Yakutsk is the biggest city built on permafrost. Yakutia has two villages in its territory contesting the right to be named the Cold Pole – Oymyakon and Verkhoyansk. Chyskhaan and Ded Moroz 28 Yakutia TODAY#18, November - December 2013 Stroganina feast Stroganina (sliced frozen meat/fish) is a national dish of many peoples of the north, where in crystal clear rivers and lakes precious kinds of fish can be found, such as broad whitefish, omul, nelma, muksun. But it is in Yakutsk that this dish has been celebrated for several years. “Stroganina is an integral part of life of all peoples living in our big republic. It is not just a dish of northern cuisine, it is a product which helped our ancestors survive here. I am confident that thanks to this festival and celebration the culture of making stroganina and the keeping it will be passed on from one generation to another”, said the head of TOURISM winter sports. “Extreme tourism in Yakutia is one of the directions with the potential which can probably be compared with the area of our republic. We hope that with such events as the festival “Winter starts from Yakutia” our undertaking will find supporters not only in Yakutsk and its neighborhood, but in the rest of Russia and even the rest of the world”, said the head of the center Ilya Kondratyev. Yakutsk Aisen Nikolayev. 17 teams contested the title of the best. A team has two people, a man who slices fish and a woman who puts it on a dish. There are certain rules for slicing fish to make the dish especially tasty. First, this must be an under-ice fish, i.e. caught under the ice and instantly frozen by natural cold. Secondly, it shouldn’t be thawed, so that no pieces of ice were formed inside the fish during its second freezing. Thirdly, thin and even slices must be cut with a sharp knife from top to bottom, the fish being held with its head down, so that the tail bore against the stomach. Guided by such simple rules the 17 teams started to find out who of them is more masterful. By results of the contest the winners were the team of an up-town village Magan. The light of the Olympics in Yakutsk After the feast of Stroganina the festival participants arrived at the Ice City situated on the frozen arm of the Lena river. In summer a city beach is located on this spot. The Ice city, which started its work this spring, by the beginning of the festival commenced its second season. The freezing weather which stays in Yakutia for most part of the year allows functioning of the Ice city for half a year. In winter 2012 the city administration of Yakutsk together with the Nordic Light Park built up the concept of development of culture and parks area of Yakutsk city during winter period. Visitors of the park could enjoy the skating rink, ice hills, big ice cups for the smallest ones, attractions like zorb, tubing, Skidoo and quad bike riding, an ice cafе. The park was decorated with the works of the best masters of Yakutia made of ice and snow. In addition, city and republican events and festivities were held in the park territory, such as the Day of Sun (the festivity of indig- enous minorities of the North), Hunter’s Day, Farewell to winter. Guests of the festival took part in awarding the winners of the ice sculptures contest dedicated to the theme of Sochi Olympics. Yakutian ice sculptors have been known outside the republic for long time, as ones of the best. One of them, Alexander Shadrin, throughout his career became the winner of many prestigious international contests held in Harbin, Sapporo, Alaska etc. Alexander must also be a head of the national team of ice sculptors of Russia at the contest which will be held in Sochi before the Olympics. But at the Yakutian contest his work won the second prize. The winner of the contest was the work Gravity by masters Ivan Rumyantsev and Roman Petrov. The park is open for visitors on all days till spring, when all the ice and snow splendour adorning the city will start to melt. Presently in order to encourage popularity of inbound tourism in Yakutia several actions of the event tourism are carried out. These are Ysyakh Tuymaady which reveals to every of its visitors the whole many-sided and ancient culture of the sakha people, The Diamond Week which shows the Republic in the light of diamond glow, and the recent festival aimed at forming the brand of Yakutia as a motherland of winter and cold, a pristine land, Mecca for those who love extreme tourism. Start of the winter One of the main events during the festival was lighting the first Christmas tree in Russia and passing the Symbol of Cold from the hands of the Cold Keeper Chyskhaan into the hands of Father Frost. The goal of the visit of Father Frost is to bring real northern winter to Russia. The symbol of cold is magnificent: it is a silver sphere decorated with the drusen of crystal and diamonds; iridescent in the sunlight, it fascinates you. The trip of Father Frost across Russia started on November 23 in Kazan. The tour program included visiting many Russian cities as well as Germany, Latvia and the Republic of Belarus. The most important one on this list is of course our Yakutia –he takes the Symbol of Cold from the hands of Chyskhaan and carries it with him to bring real Siberian frost to other cities and towns of Russia. Trumpets blared on the main square of Yakutsk, and Chyskhaan, Yakutian Winter, Father Frost rose on the podium, and on his command the first Christmas tree in Russia lit up as a forerunner of the beginning of winter. Extreme at minus 40 One day earlier, on November 30, the first stage of the “Dear Winter” annual city competition on snowboarding and alpine skiing kicked off as a part of the festival. The place of the competition is a country sports and leisure center Tekhtur, which despite Yakutian frost is always full of amateurs of Harchaana Kuo - Karina Ivanova Yakutia TODAY#18, November - December 2013 29 WONDERLAND 30 Yakutia TODAY#18, November - December 2013 WONDERLAND Yakutia TODAY#18, November - December 2013 31 WONDERLAND 32 Yakutia TODAY#18, November - December 2013 WONDERLAND Yakutia TODAY#18, November - December 2013 33 KITCHEN Children’s entertainment center Octem Park offers the following attractions: Tourism is one of the leading and most dynamic branches of global economy. It was recognized an economic phenomenon of the century for its fast pace of growth. Tourism greatly impacts such key spheres of economy as transports and communication, construction, agriculture, manufacturing of consumer goods and other products, i.e. it works as a certain catalyst of social and economic development. Our main goal is to create tourism industry in Khangalassky Ulus and in the rest of the republic. Children’s and tourist center Octem Park was set up in January 2012. During the first and the second seasons of its work it was visited by a lot of tourists. It is located in Khangalassky Ulus, at the 49th kilometer of Pokrovsky highway, in the area of Orto-Doydu (in front of the Orto-Doydu zoo), on the bank of the Uulaakh river, Oktemsky agricultural community. Presently a construction of a big tourist center is to be started. Big ice hills for children and grown-ups; Scoop-slopes for children; Children’s ice dish; Skating rink with skates for rent; Carousel on the ice; Banana riding pulled by a skidoo; Quad bike riding; Horse riding and horse sledging; Motoplan riding; Shooting gallery; Renting of ice huts; Cafе; Barbecue spots and a lot more.