Presskit Airdiem
Transcription
Presskit Airdiem
Le narghilé, nouvel objet de désir PRESS KIT - JANUARY 2011 News - « Etoile » narghile in obsidian stone, design JP. Martin - « Oxygen » narghile, design Vanessa Mitrani - Narghile in collaboration with BACCARAT Airdiem narghiles are a new, lavish interpretation of a 500 year-old object. Through their unique design value , Airdiem Narghile's double up as decorative items that add an extra edge to your interior design. Airdiem is a luxury french brand, which picks up the thread of French excellency in narghiles manufacture. Till the end of the 20th century, firms as Baccarat, Saint Louis and Christofle used to deliver narghiles to diplomatic departments all over the world, as well as some palaces. Airdiem took this thread back offering French master-craftsman manufactured product. AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 1 Le narghilé, nouvel objet de désir “Etoile” design Jean Philippe Martin Jean-Philippe MARTIN, Designer has been carefully creating exceptional and emblematic pieces for over 10 years for the world’s finest brands from Louis Vuitton to Airdiem. His achievements have been shaped by the footprint of travel, his knowledge of cultures, and a collaboration with the world’s finest manufacturers. 10 Blocks of the purest obsidian were selected from the mountains of Armenia. More than 150 hours of cutting and polishing of the 200 facets were made by master craftsmen. Each piece is unique, signed and numbered. The Sultan said, " Create for us a unique narghile, rare and precious Like the radiant Star of the East That shines in the night, And calls and guide our thoughts and deeds, In all its majesty" Dimension : 61 cm high Materials: « black natural crystal » (Obsidian stone), high tech ceramic, handles and mouthpieces in nacrine, braided cotton hose. AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 2 Le narghilé, nouvel objet de désir “Oxygen” design Vanessa Mitrani Amongst her large repertoire of work, French artist Vanessa Mitrani creates beautiful and functional hand-blown glass decorative vessels that can also function as fish tanks or fishbowls. Dimension : 42 cm high Materials : glass and ceramic AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 3 Le narghilé, nouvel objet de désir Baccarat narghile This model is a copy of a narghile created in 1986 for the court (Diwani) of Turkish Sultan (Abdel Ahmed II). More than 250 hours of work permitted to craftsmanship to deliver this piece. Dimension : 40 cm high Materials : cristal and golded bronze or silvered bronze AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 4 Le narghilé, nouvel objet de désir The new home deco centre piece, narghiles offer a moment of indulgent relaxation with friends Airdiem narghiles are a new, lavish interpretation of a 500 year-old object. Through their unique design value , Airdiem Narghile's double up as decorative items that add an extra edge to your interior design. The fruit of constant research, made with noble materials and the latest technology, Airdiem narghiles are a pure pleasure and a safe smoking experience. For demanding clients with high quality standards, at the lookout for esthetic luxury products to suit their lifestyle, Airdiem narghiles are a great and pleasurable discovery. Rediscover the art of enjoying the narghile … The perfect way to : … Enjoy togetherness … Enjoy a calorie free treat … Enjoy a moment of pure relaxation … Retrouver la sérénité … enjoy it At home, outdoors, at the finest hotels, at your favorite spa… With friends or alone, with your desert, to party, as a gift… AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 5 Le narghilé, nouvel objet de désir About us Airdiem, a French company, is the world’s leading manufacturer of contemporary Narghiles. Since 4 years Airdiem takes a totally new approach to a 500 years old product thanks to its team of designers. Airdiem has global reach and is found at leading shops such as Harvey Nichols, Davidoff, … Design and technology Airdiem's art of making the narghile is rooted in the French tradition of exceptional craftmanship, which first started in the 19th century with Baccarat and Saint Louis introducing their designs of narghiles to the rest of the world. Today, Airdiem research and design team have created a modern version to suit elite customer's search for high quality products fitting their lifestyle. Airdiem exhibits in many trade fairs such as : - Maison & Objet, Scènes d'Intérieur in Paris - Super studio Piu via Tortona in Milan - Biennale Internationale du Design in Saint Etienne, France - Hotel Show and Index in Dubaï… And won many design prices : Label Observeur du design in 2008 and Henry Van de Velde in 2007, Red Dot 2009 Be demanding Today many narghile are on offer but to enjoy a safe and pleasurable experience it is important to know what it takes to make an excellent narghile. A natural product : 75% melasse (honey and fruits) and 25 % tobacco … but zero calorie. These mixtures can be found in tobacco shops and duty free shops. Very much like the legendary tea ceremony, the preparation of the narghile and the presentation of the mixture add to the pleasure of the smoking experience. Our proprietary burner, safe and healty Stable levels of heat are at the heart of the matter. Our research and development team have engineered a unique burner and selected materials that guarantee the constant flow of heat. Airdiem is the only brand to offer a proprietary high tech burner with unique safety and quality performances AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 6 Le narghilé, nouvel objet de désir A pleasure to be taken in moderation Medical studies show that narghile is a no addiction product. The smoke is made of 90 % humidity, narghile smoke does not remain on clothings. “The narghile is taken in a moderate way and did not led to any sanitary issue for the last 500 years.” Dr Chaouachi in “a Passion, not for Hookah but for Scientific Integrity” http://knol.google.com/k/kamal-chaouachi/hookah-smoking-from-abiomedical-and/534k6mvefph/4# A world of luxury and artistry The narghile (also known as a hookah, argileh, shisha, ghelyoon or hubble-bubble) stands as the cosmopolitan centerpiece around which Airdiem fashions a broad line of very high quality smokingroom accessories, such as our mixture boxes, humidors, smokingroom chest, moveable furniture, and more. Airdiem works with fine materials like gold, silver, pewter, Corian, rare exotic woods and precious leathers. The very name Airdiem suggests precious moments: The “air” stands for lightness and reverie, and the “diem” comes from the motto of the ancient hedonists, CARPE DIEM. AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 7 Le narghilé, nouvel objet de désir “Disco Pipe” design Hicham Lahlou Hicham Lahlou is born and is living in Morocco. This land of tradition discovered the narghile just a couple of years ago. An atypical designer, Hicham Lahlou is considered as the precursor of industrial design in Morocco, Africa and in the entirety of the Arab World, and can be attributed for having made Moroccan design a reality. Dimension : 70 cm high Material : Polyethylen Colors: AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 8 Le narghilé, nouvel objet de désir "Smoke Me!" by Emmanuel Meyssonnier With this 30-year-old designer’s narghile, Airdiem is more than ever trendy. This fashionable object is also a nomad one. It makes us imagine the end of an afternoon at the beach, chatting with friends of the evening party to come… Its coloured aluminium body makes it look like bright plastic. It is nevertheless ballasted to stand up firmly in the wind. The “Smoke me “is 27 cm high, and is easy to carry anywhere in its neoprene bag (much inspired of the surfing’s way of life).". Chromatic & mobile « AttractIve and sweet, a little like a robot of the future, this little freedom loving character called Smoke Me! invites itself and becomes part of our daily life». 27 cm high Structured Aluminium, High-tech ceramic Delivered in a neopren carrying bag wit boxes for the mixture and combustibles AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 9 Le narghilé, nouvel objet de désir "N" by Nedda El-Asmar A Belgian designer with Palestinian roots, Nedda El-Asmar has become a major figure in the world of décor. Hermès, Puiforcat, Robbe & Berkings and Villeroy & Bochs have picked up her bold and witty creations. Nedda was voted European Designer of the Year in 2007 by the French newspaper l’Express. Her narghile received the 2008 Henry Van de Velde design prize, along with the Observeur du Design award that same year. “I wanted to create something streamlined that also looked timeless. It’s a functional object that suggests those moments of relaxation when you just take your own time, yet also feels convivial.” A stylish and elegant narghile, with a subtle but highly-developed technology. Solid high-polished pewter version The piece can be engraved Height: 40cm, Diameter: 11 cm Weight: 1.5 kg AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 10 Le narghilé, nouvel objet de désir "Pure" "Corail" Coral is the 'garden of the sea', and is said to cure madness and give wisdom. Records dating back thousands of years confirm that coral was used in decorative art objects. Narghile adorned with a sprig of coral (in bronze) colors: red, green or gold Gold plated version – 24 carats AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 11 Le narghilé, nouvel objet de désir "Fez top Narghile" by Hilton McConnico Both a designer and a major figure in the art world, Hilton McConnico is known for his bold and colorful creations as well as his contributions to the success of Saint-Louis, Daum, Hermès and others. Something of a UFO in contemporary design, Hilton McConnico has been designing and taking risks for 40 years with a universally recognized style all his own: playful and irreverent. “This narghile represents someone dressed up impishly. I wanted it to suggest the warmth and friendliness you find in the East. I see it as jolly.” All of Hilton McConnico’s whimsy and mischievousness come out in this pop narghile. Exotic and colorful, it is topped off with the traditional fez. Body of metal, plastic and chrome, balls of acrylic mother-of-pearl and glass Height: 38 cm, Width: 14 cm, Weight: 1 kg . AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 12 Le narghilé, nouvel objet de désir "White " by TribuDesign TRIBUDESIGN is an untypical agency consisting of talented young Lebanese designers. Their logo shaped like a mask expresses their collective attitude against the star system: the team comes before the individual “If you want to preserve tradition, you have to help it evolve. So, by making the narghile more functional and practical to use, we wanted to create new social behaviors around an object that was mired in tradition.” This narghile’s original and untypical design gives it universality. It works with the current minimalist trend: a young, portable version of the narghile. This sleekness of this horizontal piece is accentuated by the modernity of Corian. This narghile is a natural fit with new technologies. Natural acrylic stone, stainless steel and leather Length: 40 cm, Width: 11 cm Height: 5 cm AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 13 Le narghilé, nouvel objet de désir " Pondicherry " by Régis Dho Régis Dho has created a “jeweled narghile” influenced by his memories of a sun-filled, lush and colorful land. Inspired by the Silk Road that runs from India to the Mediterranean, this piece embodies all the magic of the East. Bronze gold plated 24 carats, Obsidian stone, Glasswork, burner in Hi-tech ceramic, malachite. Customizable with semi-precious stones and pearls Height: 52 cm, Diameter: 18cm, Weight 6,5kg Silver, lapis lazuli AIRDIEM - Paris www.airdiem .com PR: Emmanuelle Gormand +33. (0)608 947 968 - [email protected] 14
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