The Brick Development Association

Transcription

BRICK
DEVELOPMENT
ASSOCIATION
Brick Development Association - Activity Report 2012
Brick Development Association
The Building Centre, 26 Store
Street, London, WC1E 7BT
Telephone: 020 7323 7030
Fax: 020 7580 3795
Email: [email protected]
Website: www.brick.org.uk
CONTENTS
1. Contents
16. Seminar Days
2. BDA Introduction
17. Press Relations
3. Graph of BDA Partnerships
18. Publications and Literature
4. BDA Background
19. Advertising
5. Working Group Introductions
20. Detail Drawings
6. Tiles and Bricks Europe
21. Educational Lectures & CPDs
7. British Ceramic Confederation
22. Website development
8. Modern Masonry Alliance
23. Industry Marketing Opportunities
9. Construction Products Association
24. Industry Bulletins
10. Cerame Unie
25. Support and Consultancy
11. International Masonry Society
26. Association of Brickwork Contractors
12. BDA Technical BSI Committees
27. BDA Staff Structure
13. BDA Marketing Activities
14. Brick Awards
15. Brick Bulletin
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BDA Introduction
The aim of the BDA is to promote the manufacture and use of Bricks in
the UK;
The BDA is a small organisation but funds a much larger group of
associated organisations and sub-contractors directed by the BDA
Board and the BDA committees. The BDA promotes bricks by national
marketing, technical representation, and direct and indirect government
lobbying. The Association is cost-effective in that its activities are
subsidised by capital from an asset sale which is budgeted to be available
to fund a deficit for 10 years.
•
The BDA represents the industry on national codes and standards( BSI) and European legislation
(TC EN) requirements. The BDA is represented directly on relevant BSI committees. The association is
responsible for Resource Efficiency plans, Environmental profiling, CE marking, Carbon footprinting and
Free technical consultancy to users of members products.
•
The BDA markets the industry nationally within the UK to promote the use of brickwork. The Brick
Awards is the leading Trade Association Architect’s competition in the UK, aimed to encourage innovation,
inspiration and commendations for exceptional design in Brick. Our quarterly publication, the Brick Bulletin
with a circulation of 30K design professionals is a leading magazine compiled by the BDA in association
with Architecture Today to showcase stimulating design and intellectual architectural thinking in Brick. The
web site receives up to 60K hits per month which now informs its users of industry specific news and events,
whilst a database of technical details provides architects with easily downloadable and informative details.
There is direct advertising through numerous architectural, sustainable and local authority publications
with a constant and very successful PR focus (complete magazines on brick through AJ/BD). Events
(Conservation day, Vacuum Insulation Conference) CPD’s, University lectures and an Educational Series
with Docomomo also help to increase the profile of Brick to our ever growing audience.
•
The BDA initiates new research (Arups, Ceram ) and innovation. The BDA is technically advanced in
Building Information Modelling (BIM) and familiar with modern construction and routes to market.
The BDA funds and contributes directly to other organizations which promote the use of bricks and wider
industry concerns:
British Ceramic Confederation; Cerame-Unie (European Ceramic Association); CPA; External Affairs,
Sustainability and Technical committees; The Modern Masonry Alliance; Futures group, Technical group
and Marketing group; The Association of Brickwork Contractors; Tiles and Bricks Europe; Sustainability
committee; Housing Committee; Masonry committee; and International Masonry Society.
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All the above are part funded by the BDA to further Industry objectives. The partnership of the above
achieved carbon leakage status for the Brick Industry in 2011.
Graph of BDA Partnerships
BOARD
Chairman
BDA
Working Groups:
Bricks, Mortar and
Paving Standards
Working Party
Brickwork
Working
Party
British Tiles and Bricks
Ceramic
Europe
Confederation
Construction
Products
Association
CERAME
UNIE
International
Masonry
Society
BDA
Affiliations:
Marketing
Green
Building
Council
Energy and Sustainability Manufacturing
Emissions
Working
Working
Committee
Party
Party
BDA
Associations:
Modern
Masonry
Alliance
Promotional
Working
Party
RIBA Carbon Hub
Flash
Program
Technical
Greenb Deal
DECC
Climate
CPA
Mineral Eurocode British
Week Technical +
Products ENBSI Standards
Group Sustainability Association
Committees
Committee
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BDA Background
The Brick Development Association (BDA) was originally
formed in 1946 to promote the Brick Industry and the merits
and benefits of building in brick. Today, the BDA represents
the majority of the United Kingdom and Ireland’s clay brick
and paver industries and aims to ensure clay brick and
pavers are recognised as the material of choice by architects,
engineers, planners, conservation officers, specifiers, developers,
landscapers, builders and property owners.
The BDA also represents the UK brick industry on as many as
fourteen BSI committees, subcommittees and working groups
in the development of product standards and codes of practice
for clay bricks and pavers. This includes the design of brickwork
masonry and hard landscaping. The Association has a very active
role within the British Standards Institute and is involved with
the development of Eurocode 6 within BS 519 and BS 525.
As part of its functions, the BDA conducts lectures and CPDs
for students, practising architects and engineers. Through its
marketing arm the BDA communicates the benefits of brick to a
wider audience on-line (www.brick.org.uk), through advertising
and PR and through the annual Brick Awards (now in its 35th
Year). The BDA’s regular publication, Brick Bulletin, specifically
written for the BDA and featuring brick projects from around
the world, continues to underpin the architectural and versatile
ways in which brick can be used.
Technical Marketing
BDA
Lobbying
Publications
&
Events
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This is just a handful of ways in which the BDA can aid its
members, to improve both their functionality, production and
market share of Brick in the UK Construction Industry.
Working Group Introductions
Mission Statements:
Bricks, Mortar and Paving Standards Working Party:
To provide BDA members with the information needed to comply with all applicable product standards and test
methods. To ensure the opinions of the UK clay brick and paver industry are expressed at National and European
level by providing views and feedback to various BSI committees and others, e.g. CPA Technical Committee and TBE.
To ensure all BDA members and stakeholders are aware of amendments to product standards and the affect these
amendment may have on the marketing and promotion of clay bricks and pavers.
Brickwork Working Party:
To monitor and provide input to B.S. and C.E.N Application Codes & Standards and U.K. Building Regulations.
Through this involvement, disseminate information to Members, to provide advice and assistance to users in terms
of the correct application of Member’s products. Where necessary, initiate relevant research proposals. Provide
specification advice, technical notes and Industry updates.
Promotional Working Party:
To ensure that collective decisions are made on PR, advertising, events, web development, technical development,
graphics, branding, seminars, educational lectures or any other form of media, projected to the wider public and
targeted specifiers of brick from BDA initiatives and campaigns. To provide marketing opportunities to members
through architectural channels/software/initiatives and affiliations. Deliver a variety of promotional material to allow
members to associate their marketing opportunities with the BDA and ultimately expand the interest and sales of
brick amongst our targeted audience.
Energy and Emissions Committee:
Monitors the energy statutory and commercial markets. This advice enables members to plan for the longer term.
Changes to legislation are monitored and if necessary lobbying is undertaken. Advances in technology are shared.
Sustainability Working Party:
To consider and ensure that sustainability issues are addressed using the industries expertise. Issues include
promotional material in sustainable documentation, KPI’s, Resource Efficiency and Carbon Footprint regulation.
Manufacturing Working Party:
To ensure Manufacturing issues (including training and employment) are considered and action is taken to represent
the industry’s collective interest. Issues for consideration would include training/employment, energy, carbon,
environmental, health and safety, land property and materials, manufacturing innovation and resource efficiency.
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Tiles and Bricks Europe
Collaboration:
Tiles and Bricks Europe (TBE) promotes the interests of the clay brick,
block, paver and roof tile industry in Europe. It provides a forum for its
members to exchange information on technical development, sustainable
construction and emerging issues. Our association was established in
1952. The main partners are the European Commission, the European
Parliament and the Comité Européen de Normalisation (CEN).
Today, TBE brings together industry associations and companies from 21 European Union Member States plus
Croatia, Norway and Switzerland. TBE represents more than 700 companies of all sizes, from SMEs to world leaders,
and 1300 productions sites from across Europe. Last but not least, we collaborate closely with our corresponding
associations in Australia, North America, Russia and South Africa.
Carbon Leakage:
The EC granted carbon leakage status to the Brick Industry. This included the UK voting positively for the first time.
Benchmarks:
The draft EC’s Decision on EU rules for free allocation under ETS post 2012 was approved by the Council’s Climate
Change Committee. TBE will have to monitor the discussions in the EP and in the Council to ensure that no
objections are raised by the Members of the EP in order for the document to be officially adopted.
Sustainable Construction:
Following the various initiatives in the field of sustainable construction, the EC has decided to publish an overall
legislative package on the issue. This should include definitions for such concepts as re-use, recycling and secondary
raw material. As construction and demolition waste came under the spotlight in 2010, industry is now looking to
collect examples of good practice for dissemination and pro-active communication. This issue will most probably be
included in the EC draft as they look to cover the full life-cycle of sustainable construction, from extraction to end-oflife.
Water efficiency of buildings:
This initiative comes as the follow-up of the EC’s 2007 Communication on water scarcity and droughts. The EC will
hire a consultant to carry out a study over a period of 15 months that will include stakeholders meetings and internet
consultation. The objective is to include a chapter on water efficiency of buildings in the reviewed EU water policy.
Our angle on this dossier will be the promotion of pitched roofs with clay roof tiles as the most efficient, non-polluting
solution for the collection of rainwater.
There are many other Initiatives that the TBE have successfully undertaken, these include
Sustainable Building conferences, Construction & demolition waste, Energy efficiency of
buildings, Facade retrofitting, Construction Product Regulation, Regulated Dangerous
Substances, Stimulation of new residential construction and many other issues.
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Written by Christophe Sykes from the TBE
British Ceramic Confederation
Sector Issues:
BCC concentrates on issues of critical importance to the whole of the ceramic
manufacturing industry. In addition full support was given wherever possible
to the industry’s sector associations in addressing matters affecting individual
sectors only, which are too numerous to detail in this report.
Economic, Strategic and External Affairs:
The heightened political profile of the BCC has provided the route for participation in key decision influencing
discussions and forums. During the year direct discussions have been held with nine Government Ministers, five
Shadow Ministers, the Chairman of three Parliamentary Select Committees and numerous MPs and MEPs with
constituency interests in the ceramics industry. The range of activity has embraced formal meetings with Ministers
on energy intensive industries and sectoral support for ceramics, participation in the Coalition’s Advanced
Manufacturing Growth Review, evidence submission to the Business Innovation and Skills Select Committee, the
Environmental Audit Select Committee and the newly formed All Party Parliamentary Group on Energy Intensive
Industries, and latterly contribution to the Energy Intensive Industries Sub-Group of the Green Economy Council.
At the same time the BCC has continued to operate through strategic alliances with other organisations with shared
interests, principally CBI, CBI Minerals Group, the Construction Products Association, the Energy Intensive Users
Group and the Manufacturers’ Climate Change Group. Particular benefits have been derived from joint working in
both energy and employment related issues with the TUC and the industry’s trades unions. At European level close
cooperation with Cerame Unie and the European Parliament Ceramics Forum has been maintained.
Energy:
Interaction with senior politicians focused heavily on energy supply and emissions. The principal objective was to
achieve recognition of the contribution the industry can make to a low carbon economy despite its energy intensive
nature and to help ensure a level playing field between UK energy taxes and costs and those faced by overseas
competitors. A joint report produced by the TUC and Energy Intensive Users Group, to which the BCC and several
member companies made significant contributions, was critical in quantifying the costs of the UK’s policies for
presentation to Government.
Climate Change:
BCC management of the industry’s Climate Change Agreements ensured the satisfactory submission of all final
milestone 5.0 returns and the purchase of carbon by participating companies where necessary. Agreements for all
sectors will now continue until 2023. The negotiation of targets and other details continues.
There are many other Initiatives that the BCC have successfully undertaken, these include
Pollution Control, Minerals, Employment and Health and Safety on behalf of the Industry.
Written by Laura Cohen from the BCC
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Modern Masonry Alliance
Collaboration:
The MMA works closely with the key trade bodies including the CBA, APA, ABC and
BDA to present a united and powerful campaign voice for the masonry industry.
The support of the BDA is invaluable as we seek to make best use of the skills and
limited resources at our disposal to create maximum impact and drive market share.
Market Share:
The MMA is committed to the winning of market share through the promotion of the commercial, technical, safety
and environmental benefits of masonry construction. As a result of the efforts of the MMA and its supporters, timber
frame market share has now been reduced to 14% in Great Britain and just 11% in England. This is the lowest for
many years and represents the complete reversal of a 10 year trend towards the use of lightweight structures.
We are making major strides in the social housing sector and are increasing our efforts in Scotland where the use
of imported timber frame systems has been common place. Working with a wide range of decision makers and
influencers the MMA has effectively communicated that brick and block construction is 15% cheaper than timber
frame.
The Futures Group:
The “MMA Futures Group” is key to this aim. This forum is comprised of some of the best technical brains in the
house building and manufacturing industries as well as those engaged in enforcing building regulations. A key output
of this group has been a new guide to “Achieving Thermal Compliance to Part L 2010 and 2013”. This is proving
particularly useful for smaller builders and the social housing sector that do not have the technical resource available
of some bigger companies. This unique “Think Tank” is ideally placed to lead the future agenda providing support to
our financially challenged Government and offering workable solutions to the environmental challenges that lie ahead
We have now positioned “The Futures Group” as the new homes think tank and our report “Building Better Homes for
the Customer” has been very well received by DCLG and the industry.
Fire:
The MMA continues to voice serious misgivings about the use of timber frame in high rise residential structures and
care homes. The MMA is working with Insurance providers, the Fire Prevention Association and Chief Fire Officers.
Together we have backed the Greater London Authority in a call for an urgent review of Part “B” of the Building
Regulations before we wake up to news of a tragic loss of life.
Regulation:
The MMA is at the forefront of a collaborative effort to reduce the potential financial and resource impact of this
on our hard pressed industry. This included some recent work with BUS to look at the impacts on energy intensive
industries and look of any opportunities for compensation.
There are many other Initiatives and Consultation that the MMA have successfully
collaborated with the BDA, these include Part L 2013, The Green Deal / ECO funding, Get
Britain Building and Made in Britain.
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Written by Mike Leonard from the MMA
Construction Products Association
Introduction:
The Construction Products Association represents the UK’s manufacturers
and suppliers of construction products components and fittings. It acts as the
voice of the construction products sector representing the industry-wide view
of its members. The products sector has an annual turnover of more than £50
billion and accounts for 40% of total construction output.
Everyone who belongs to one of the 42 trade association members is a member of the Construction Products
Association and can have complete access to our information. The Association acts as a single voice to promote and
campaign for the construction product manufacturers and suppliers, in order to support a growing and profitable
industry. Our growing credibility can be seen by the increasing influence we have with government departments and
other industry and political bodies.
Investment in our Built Environment:
Our aim is to bring about a significant and sustained increase in the level of investment in the built environment, so
as to reverse the consequences of past under investment. This will help improve both business competitiveness and
the quality of life for our citizens. The CPA will Continue to highlight the benefits of increased investment in the
built environment, Maintain up to date information on progress being made towards achieving the government’s
investment targets and Raise the importance of these issues with MPs, the media, key industry figures and opinion
formers to obtain their support for the Association’s objectives.
Regulatory and Fiscal Framework:
Our aim is to ensure that the regulatory and fiscal framework, within which the industry operates does not adversely
affect its competitiveness and wherever possible, provides a stimulus to industry performance. The means of
implementing regulations must not impose unnecessary burdens on either companies or the industry. The CPA will
Establish early dialogue with UK government, European Commission and European Parliament on regulatory and
fiscal issues that affect our industry, support the industry in the adoption of harmonised European Standards and
Work with the Better Regulation Executive and relevant government departments to address the unnecessary burdens
arising from existing regulations.
Industry Performance:
Our aim is to help manufacturers and suppliers improve their performance in order to increase levels of productivity
and profitability and through this, assist the whole of the construction industry to deliver better value construction
projects. The CPA will highlight innovative products and solutions through publications and industry awards,
establish a better understanding of the drivers behind productivity in the construction products industry and work
with government departments to increase standardised specifications in public sector procurement.
Sustainable Construction:
Our aim is to encourage the industry to develop products and processes that contribute to a more sustainable built
environment and to prepare and implement sustainability action plans. We also want to ensure that any steps the
government takes to encourage increasing sustainability, allows the industry to remain competitive in both a European
and global market place.
Written by Nicola Smith from the CPA
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CERAME UNIE
Membership:
Our members, both federations of national associations and direct
members, are established in 24 European countries, from the UK to
Turkey and from Sweden to Cyprus. The ceramic industry is reported
as gathering about 2000 companies in EU, including not only large
international groups but also a large proportion of SMEs from eight
different sectors, a huge variety in the true spirit of the European motto,
“United in diversity”.
According to article 5 of the Cerame-Unie by-laws, “the association is open to European Federations bringing together
National Federations or National Federations interested in ceramic industry, or, for lack of those, private companies
active in the ceramic industry or whose business is linked to the ceramic industry”.
Cerame-Unie is an umbrella organisation covering the following eight ceramic sectors:
TBE: Tiles and Bricks of Europe, CET: European Ceramic Tile Manufacturers Federation, FEPF: European Federation
for Table and Ornamentalware, FECS: European Sanitaryware Producers Federation, PRE: European Refractories
Producers Federation, EUTECER: European Technical Ceramics Federation, FEUGRES: European Federation of Clay
Pipe Producers and FEPA: Federation of European Producers of Abrasives.
Benefits:
The benefits of the BDA’s association Cerame Unie is up to date and efficient monitoring of European issues relevant
for the ceramic industry, access to statistical information on the specific sector and the ceramic industry as a
whole, a level of involvement in all stages of the legislative process, from the development of the proposal to the
implementation at national level and invitations to participate in expert meetings organised by Cerame-Unie or
European Institutions, the Cerame-Unie General Assembly and the European Parliament Ceramics Forum.
Mission:
Cerame-Unie is the voice of the European ceramic industry. It creates and maintains a constructive dialogue with the
EU institutions, international partners and the social and environmental stakeholders by providing expertise in such
important fields as:
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• Environment and Health & Safety,
• Climate Change and Energy,
• Trade,
• Construction,
• Raw Materials,
• Standardisation.
International Masonry Society
Background:
Founded in 1986, The International Masonry Society has a membership from
throughout the world and an international reputation in the field of masonry
literature, the dissemination of research and current thinking, as well as the
organising of meetings, seminars and symposia. Eurocode 6 development is
also carried out by the IMS.
The International Masonry Society was originally founded in the United Kingdom, with the British Ceramic Research
Association and “Timber” West as focal points, but quickly grew to encompass all masonry materials and interests,
firstly within the UK and then internationally. There are currently members in 31 countries, including those from
Africa, Asia, Europe, both North and South America, Canada, Australia and New Zealand.
Objectives:
The objectives of the International Masonry Society are to promote discussion and advancement of the science and
practice of masonry as allied to its constituent materials, and to all aspects of the design and use of masonry and the
construction process. It additionally aims to provide a means of contact for all those involved in masonry science,
design and industry, generating published papers having an international circulation.
Current function and operation:
The International Masonry Society acts as a focus for all masonry matters, and in particular for learned discussion
and the interchange of technology and engineering matters. The Society provides for the dissemination of research
information relating to all aspects of masonry in construction. It provides a pivot for all those involved in, or
interested in, masonry as a material and constructional form.
Masonry International:
The Society journal, Masonry International, is published three times a year, with each issue containing original
experimental and analytical research papers, together with reviews and practical papers, including case studies.
Meetings, seminars and conferences:
The International Masonry Society organises and runs technical meetings of all types. They may cover a topic
of particular current interest, for example a major legislative, regulatory or standardisation change, or be based
around the presentation and discussion of original work. Major international conferences are also hosted, including
the prestigious International Masonry Conference, of which a number have been held in London. Members have
participated in and contributed to seminars and symposia in a number of diverse venues.
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BDA Technical BSI Committees
BSIResponsible forStandards
BS/204
Structural design of low rise buildings
B/208/1Stairs & Walkways
B/209/2 & B563
Balustrades
B/500/1Climate
B500/2Durability
B500/3TerminologyBS 6100-1 BS6100-5
B/506/12Chimney’s & fluesBS 6461-1
B/507
Paving units, kerbs, screeds
BS EN 1344
In-situ flooringBS 7533 – Various parts
B507/08Tactile paving
B/519/01Masonry unitsBS EN 771-1
Wall Ties, straps & anchorPAS 70
BS 4729
B/519/02Mortar
B/519/02/02
Review of NA for BS EN 998-2 2010
B/519/03Ancillary components
B525/06/01
Implementation of eurocode 6 design
of masonry structures
B525/06/02
Structural design by calculation
B525/06/03
Structural design by simple rules
B525/06/04
Design (other than structural) &
Workmanship
B/525/06
Use of Masonry
BS5628 1, 2 & 3
BS 8103-2
BS EN 1996-1-1-1-2,-2 &-3
PD 6697
BS6576
B/540/2Energy in BuildingsBS 5250
B/546/6DPCs for MasonryBS6398
BS 8215
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B/554Dimensions and accuracyBS5606`
PD6446
FSH/022/0-/02
Fire resistance test - Interpolation and
Extrapolation of test results for load
bearing elements and protection systems
PRM/72Cavity wall insulationSeveral
BDA Marketing Activities
Core Activities: The Association performs, and responds to market requirements. The
Association has a good reputation and a long history as there is a greater resource than its
immediate staff due to access to associate companies and consultants, and the development of
initiatives created and organised in-house to raise awareness of Brick in the UK. The current
successful activities include:
Brick Awards:
Now in its 35th year the Brick Awards is one of the leading awards for architecture only
behind the Stirling and RIBA awards. This keening sought prize covers 16 categories from volume house building to innovation.
The results are published in the Architectural and Construction press. The function of the Awards is to arrest the long term decline
in brick sales by showing modern architecture in brick and highlighting the fantastic modern designs achieved. The Awards have
transformed the awareness of brick. The most modern and advanced architects now enter the awards transforming the perception
of brick.
Brick Bulletin:
The Brick Bulletin is a international magazine which is distributed as a hard copy to approx
30,000 designers, 3 times per year. The Magazine is highly sought after and is published by Architecture Today. The Bulletin
contains no advertising and is funded by the BDA as an advocate for brick. The Best International project examples are shown
which stimulates UK architects into better design. The Bulletin also has an international reputation and is downloaded from the
website on a daily basis.
Seminar Days:
The recent seminar day on the repair to historic brickwork was targeted at the conservation
officers who advise on design at 350 local authorities. Conservation Officers have an important role in allowing projects to
proceed this is in general applications not just conservation areas and listed buildings. We prefer that new buildings are built from
brick. The conservation day bought the industry’s leading speakers in this field to present a day of lectures to 190 attendees.
Public Relations: Budgets have become tighter however the BDA has maintained and increased the industry
exposure by targeted PR. In order to get stories placed some advertising spend has to occur. Our retained consultants BPS and
with the BDA’s own efforts, have built a rapport with the leading magazines. We gain exposure of many times the industries size
and influence. Bricks are well thought of in the UK as the preferred facing material, this we exploit.
Advertising:
The BDA undertakes an annual review of its advertising and agencies. The current agency
won the new campaign in an open competition with 6 other agencies. The existing campaign of 2011 winners in the brick awards
demonstrates the new vibrant and innovative way that brick can be employed on facades. The target audience are Architects
Clients and Contractors. The campaign will be displayed in the major magazines throughout 2012.
Detailed Drawings:
The BDA has the capability to produce (BIM) Building Information Modelling details and
drawings within the organisation. The construction details is a key task for 2012 and 2013, this will enable designers to have a predrawn set of construction details available throughout the cavity wall industry. The details are based on the set of approved details
available on the planning portal website but have been upgraded to the new BIM standards with the associated references. The
BDA has also been advising members on the importance and commercial imperative of getting involved with BIM, which will be
mandatory for all Government buildings after 2016.
Educational Lectures:
The BDA has a long history of CPD’s. In 2008 the RIBA Providers Network in a poll
determined the BDA gave the best talks of any body even though we are not a RIBACPD member. A central role of the BDA is the
dissemination of knowledge of brickwork which is vital to enable designers to use bricks with confidence. The talks are carried out
by 3 RIBA Architects who speak at Universities and to some local authorities. The talks cover both technical and design issues.
Website Development:
The Website along with Twitter is a central part of the marketing strategy going forward.
Traffic has been substantially increased by relevant news articles and this has made many users aware of the portal and its wide
technical resources. Future development will include pages on innovation forums and a private members only area which is under
construction. The website is operated within the BDA and for many designers is the starting point for inspiration for a new brick
building. The database of information although already very large, will grow in the future and will include the standard detail
programme.
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Brick Awards
The awards are now in its 35th year and is widely respected
within the design and construction industry. The BDA are
fully responsible for all organisation, development, judging
and hosting involved in the Competition, to improve
awareness of Brick in the UK and provide an independent
competition to recognise and commend the wide variety of
professions involved with an individual Brick Architecture.
The judging panel comprises of award winning architects,
high profile engineers and several brick experts and the
winners are announced at the ceremony containing over
400 guests.
Entrants are judged on a wide range of architectural design factors including demonstrating the building fabric’s
sustainability credentials and the aesthetical choice, blend and bond of brick. The judges are also seeking attention to
structural and aesthetical brick detailing, the buildings contribution to its context and quality of craftsmanship.
“For the winners it’s true recognition of their skill and craft. They’re recognised by their industry as being the best in
the business.” says BDA chairman Alan Baxter. “Alongside that recognition, winners can look forward to extensive
media coverage and can use the accolade in their marketing campaigns”.
14 trophies plus the architects choice award and the supreme award (the BDA Building of the Year), are up for grabs.
The Awards are free to enter and open to anyone, whether they are architects/designers, building owners, developers,
housebuilders, contractors or brick manufacturers. The only stipulation is that the project – unless it’s featured in the
Worldwide category – must feature clay bricks or pavers made by BDA members.
Sponsorship has proved to be a vital marketing tool for all companies involved and improves their company’s status
within the industry. We provide our sponsors with a variety of packages which include multiple press coverage, adverts
in our printed Brick Awards literature, maximum online recognition through Brick Award pages and professional
videos published and edited from the evening, a five month feature in the Brick Awards exhibition at the building
centre and inclusion in a multitude of magazines through the PR the Brick Awards gain.
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2011 saw a drastic increase in applications from designers (53% of winning projects entered by architects), effectively
increasing the Awards profile amongst the design community. The number of sponsors has also risen and the total
number of entries is now over 300. With a decreased budget to 10k for the Awards, the BDA hopes to provide a
successful awards ceremony for 2012 with new initiatives such as the Architects Choice Award further improving the
Awards profile within the UK.
Brick Bulletin
Brick Bulletin is a quarterly publication, highly
regarded in the construction industry. The first Brick
Bulletin was published in 1947, and features profiles of
brick projects, news and technical guidance. The Brick
Bulletin achieves greater presence and impact amongst
specifiers and specifically architects, and to more
effectively fulfil the potential of this highly regarded
title.
Architecture Today and the BDA have an active
collaboration in developing both an editorial approach
and graphic style for the Brick Bulletin. We collectively
select the content of each issue and bring ideas and
projects for discussion as appropriate to issues within
the Industry. The publication displays a wealth of
outstanding new brick buildings from around the
world, many of which aren’t published in the UK, and
which helps to give the magazine an authoritative,
leading edge character. Likewise there is a scope for
features on brick other than through conventional
building studies, that are informative and engaging.
At the same time, concise technical studies and advice
on the specification and detailing of brick are highly
featured and play a vital part in the development and
knowledge of brick. It is important to us at the BDA
that approx 60% of projects featured in the publication
are British Brick Buildings.
Brick Bulletin has an average net circulation of more
than 28,500 and is sent to almost all architects in fulltime practice in the UK. It is also sent to a further 2500
conservation officers, 260 architectural school libraries
and over 1000 copies are given to members to circulate
for their own marketing purposes. So there is no ‘waste’
– no unemployed or retired architects or students –
and no need to rely on pass-on readership. The list of
names is based on the Register of Architects held by the
statutory registration body, the Architects Registration
Board.
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Seminar Days
This Year the BDA hosted a BDA Conservation Day, in
March of 2012 at the Building Centre which we hope to
continue on an annual basis. We brought together leading
experts in Historic Brickwork for the day, to offer practical
and authoritative advice on the restoration and renovation
of Brickwork, explored through both modest properties and
a selection of our oldest and most distinguished buildings.
BDA CONSERVATION DAY
Approximately 190 delegates attended including
THURSDAY 15th MARCH 2012
conservation officers, planning officers, architects,
BUILDING CENTRE, 26 Store Street, London, WC1E 7BT
bricklayers, manufacturers, consultants, contractors and
students. We received 88 feedback forms congratulating us
on the calibre of speakers, how informative and interesting the day was and we were proud to be awarded with
climate week status for this event. We also organised this conference to dispel any misconceptions about using Brick
including cost, durability and environmental issues and why Brick ticks all the boxes as natural building material both
of the future and past. We therefore used this opportunity to launch our sustainability brochure ‘Brick: Building a
Sustainable Resource for the Future’.
The BDA was responsible for all the organisation, administration, advertising, filming, post editing and marketing
for the event. The BDA applied for a government grant which we successfully received to help fund the event. A full
4hr50min video is available on the BDA website to inform delegates who could not attend.
By focusing on specific issues relating to conservation for the UK brick PLC it allowed the BDA to give a voice to our
heavily dominated audience of specifiers through conservation officers. It was invaluable opportunity for us and our
members to show their appreciation and efforts in caring for our existing built environment. An E-shot campaign was
created and emailed to 2,600 conservation officers to promote the event and several PR opportunities followed the day
from the press passes we allocated at the event.
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The BDA are proposing to continue our communication to our wide growing audience by organising an event in 2013
aimed at ‘worldwide development in clay facade engineering’. This will explore new techniques and products that are
becoming more common on the market today.
Press Relations
Key messages:
•
•
•
Sustainability and durability
Low cost and maintenance free
Design, versatility and aesthetics
The PR programme for 2012 has been coordinated around the key messages
with a range of editorial and press releases that focus on these and include:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
Sustainable and performance credentials of brick
Sustainability brochure
Carbon footprint – simplified comparisons
Energy prices and how these have affected the brick industry
Trends in building design – what’s happening in Europe? Simon Hay CEO to report on European meetings and developments
Architectural influences on design – interview with pro brick architectural practice
Innovation and how “traditional” material has evolved into modern brickwork – comments from member of Judging Panel?
Brick in the local community – planning and conservation restraints, English Heritage
Structural performance of brick – interview with a structural engineer
How brick as a cladding material meets Part L
Lowest cost cladding material
Renovate and refurbish with brick, English Heritage
Long life, maintenance free
Why brick is the preferred cladding material that’s here to stay
Role of the BDA – interview with Simon Hay, CEO
Industry outlook, statistics
Does BDA lobby Government? If so, an article could be developed based on this activity
The Green Deal and Eco Fund
It is envisaged that the post Brick Awards will remain a key element of the
PR Programme and opportunities have been sought for maximum coverage,
however it should be noted that “A” list titles, in particular, Architects Journal,
Building Design, RIBA Journal, Architecture Today will be looking for key
design features and how brick has provided an architectural solution in order
to publish as a case study. In addition to the above elements, general PR has
been included in the programme, such as:
a.
Call for Brick Awards – in progress
b.
BDA Publications, series of articles
c.
BDA Website – “Ask the Expert”
d.
Sustain Awards
e.
BIM, the effects on the brick industry
f.
Conservation Seminar follow up
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Publications and Literature
The Brick Development Associations publication ‘Brick: Building a sustainable
resource for the future’ was launched in 2012 and was short listed in the
governance sector for business and society at the sustain awards.
The UK Clay and Paving Industry was among the first UK industrial sectors
to publish its sustainability policy and is committed to minimising carbon
emissions and reducing the impact manufacturing has on the environment.
Locally available resources are used as efficiently as possible; to reduce waste,
to reduce the energy used in manufacture, to encourage the re-use of materials
and to design products with the longest possible life span and best performance.
The publication has been forwarded to all MPs with brick factories in their
constituency, to increase the awareness of the improvements and investment the
industry has made in most recent years. Up to 5000 copies were also given out
at Eco Build and each of the delegates at the Conservation Day were informed
of the publication to raise the Industries awareness.
‘The BDA guide to Successful Brickwork’ was last
updated in 2005 for its third edition. The book is still
heavily requested today and was competitively sold at
EcoBuild in march 2012.
In 2013 the BDA hope to renew the information
supplied in our previous book and publish a document
called ‘Brick, a studio design guide’ in conjunction with
RIBA publishing. This will showcase modern methods
of construction and design with brickwork to a much
wider audience. Allowing connections with the BDA
and RIBA to develop to a new level whilst providing
designers with current, inspirational design knowledge.
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The BDA are now developing a Resource Efficiency
Action Plan for the Brick sector with WRAP (WRAP
have funded the BDA proposal for 50k). The objectives
of this work would be to realise the significant potential
for delivering and demonstrating increased resource
efficiency within the bricks industry leading to increased
resource efficiency, reductions in embodied water and
carbon, reduced waste burden, behavioral change in
product use within the sectors and maximising diversion
of waste from landfill.
Advertising
The main purpose of this campaign is to increase the awareness and recognition of brick as the material of choice for
all key decision makers within the UK construction industry.
Our new launch focuses on the versatility of brick and aims to dispel common misconceptions. Our message is to
show that brick can be used in many different building types, through a range of typologies and most importantly
that it will last for generations, improving the appearance and quality of our existing built environment through the
sustainable and durable credentials of Brick.
The BDA undertakes an annual review of its advertising and agencies. The current agency won the new campaign
above, in open competition with 6 other agencies. The existing campaign of 2011 winners in the brick awards
demonstrates the new vibrant and innovative way that brick can be employed on facades. The target audience are
Architects Clients and Contractors. The campaign will be displayed in all major magazines throughout 2012.
The budget for Advertising this year has decreased from 80k to 40k, however due to increasing levels of
communication between the BDA and the architectural publications through numerous initiatives, the number of
inserts has only slightly reduced. We have also been able to secure a great deal more online banners for architectural
websites at a substantially low cost.
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Detail Drawings
The BDA now has the capability to produce (BIM) Building Information Modelling details and drawings within the
organisation. The construction details is a key task for 2012/2013 and will enable designers to have a pre-drawn set
of construction details available throughout the cavity wall industry. The details are based on the set of approved
accredited details made available on the planning portal website but have been upgraded to the new BIM standards
with the associated references.
The BDA has also been advising members on the importance and commercial imperative of getting involved with
BIM which will be mandatory for all Government buildings after 2016. We have been offering BIM demonstrations on
request from Manufacturer’s sales forces and technical staff.
The intention for this database on the website, is to create a database of current drawings that architects will
commonly use as a reference to import into their own project data. In order to ensure that the BDA are therefore not
liable we have printed the text below on all relevant website pages:
“While these drawings are based on the Planning Portal Accredited detail scheme, we do not know the full
circumstances of your intentional use. Please ensure the details are reviewed by a competent designer and confirmed
as suitable for the end use”.
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We believe that this will further increase traffic numbers to our website, and prove to be a very useful tool for
Architects who will design with masonry. It will be our duty to maintain the drawings and update them to the most
current regulations.
Educational Lectures & CPD’S
For the Second year the BDA are sponsoring and supporting an educational lecture series with
Docomomo which will visit and test the realms of brick in architecture. The 2011 BDA Series:
Modernism and Brick, proved to be very successfull with a high turn out of students and qualified
architects. The 2012 series will expand on Brick’s many sustainable characteristics to exploit and
promote flexibility in design and innovation with Brick. Using case studies and guest speakers,
this allows the BDA and members the opportunity to talk to advocates and specifiers of Brick and
the reasons as to why they believe Brick is the most influential, cost effective and durable building
material in the UK today.
DOCOMOMO promotes the study,
interpretation and protection of the
architecture, landscape and urban
design of the Modern Movement.
Following last years talks on
Modernism and the use of Brick this
is a second series examining how
modern architects applied the evolving
principles (what drove the modern
project) when building in brick.
This series looks at differing architects
from different periods and differing
contexts, but all driven by idealistic
modernism.
There are to be four talks by experts
on: Peter Behrens, Italian Rationalists,
Colin St.John Wilson,and Laurie Baker.
Among Modern Movement Architects perhaps the Italian Rationalists most developed the use of brick. This was
initially due to Rationalist analyses of vernacular architecture, so as to develop contemporary buildings best fitted to
local climatic conditions, and since Rationalism began in Northern Italy much of this vernacular was in brick. Using
this material for their own buildings also enabled Rationalist architects to fulfil their axiom that most distinguished
them from other Modernists, of developing from, rather than breaking with, tradition. From 1935 dependence upon
indigenous materials left brick as a principal construction material across Italy, so that Modernism exploited brick
nationwide. The presentation will also show how brick continued to play a major role in the less well known period
of post-war Rationalism, through the work of architects such as Ignazio Gardella or Figini & Pollini, thus providing a
link between the pre-war Rationalism of Terragni and the neo-Rationalism of the Tendenza, led by Aldo Rossi from
the late 1960s.
The BDA have found the 2012 series to be most inspirational, with approximately 70 architects/designers attending
each lecture (approximately 60% young architects), we feel that it has been successfull in expanding the voice of Brick
umongst the next generation of Brick designers.
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Website Development
The BDA have recently used twitter as a
professional use of social media than other
websites available. We have been posting news
articles on to the BDA website and re-tweeting
them and have found that we can expand our
voice in communication with a whole range of
construction professionals. Only BDA events of
Constructional News Items are posted and we
have seen our website traffic numbers increase
through ‘click through’s’ because of this.
Please follow us @BricksUK
The website has been increasing in traffic
numbers since we migrated over to the web
graphics. We have approximately 25,000
visits per month with this rising to 60,000
during the Brick Awards.
Most week days we see an average of 1100
views however at weekends the average drops
to 450 per day.
With the new implementation of
downloadable drawing details, we hope
to see the sites traffic increase further as
it becomes a resource for architects and
designers when designing in brick.
Further more a segregated area for members to login and browse confidential information is being made available.
This will be a password protected zone that only members who have the most recent password (updated quarterly) will
be able to access information.
The members will be able to download minutes and agenda’s from any of the BDA’s current and past sub-committee
meetings. Also a BDA manufacturer map will be uploaded and kept up to date with relevant details containing MP’s
names and political parties for the specific factories constituency.
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The BDA realise that more information is being transferred and marketed through online platforms and we believe
that it is imperative that we maintain both the BDA and ABC websites and use it as a free tool to communicate our key
messages and initiatives.
Industry Marketing Opportunities
The BDA exhibited at Ecobuild in
London this year. The show had over
500,000 visitors over the 4 day period.
Representing our Members as well as
promoting BDA membership benefits
we had over 1,000 visitors on the Stand
ranging from Architects and Bricklayers
to Brickwork Tutors. Our member’s
supplied a vast selection of their Bricks,
corporate brochures and videos which
were looped onto the large Plasma and
played throughout the show, along with
the Brick Awards winner’s 2011 display.
The BDA aims to provide awareness through its promotional steering
group of any marketing opportunities surrounding the Brick Industry
that the Members should be aware of and to highlight what benefits we
feel the members would gain.
The BDA are working with SCIN Gallery in London towards a long
standing exhibition ‘Another Brick In the Wall’, which has the potential
to go global. The scope of this exhibition is going to be massive as we
will look to promote the best of British Architecture, Developers and
Contractors through the framework of reinvigorating the British Brick.
The BDA have managed to fully exploit their location at
the Building Centre this year by organising, designing and
constructing a BDA Brick Awards 2011 Exhibition. This has
provided a lot more marketing opportunities for the companies
which sponsored the Brick Awards. The Exhibition has been
viewed by approx 25,000 people in its four months of being on
display, whilst also catching the eye of the Duke of Gloucester
(Pictured right), during his visit to the Building Centre’s
80th Birthday. The exhibition also coincided with the 2012
Conservation Day for which we had 180 paying delegates,
15 speakers, including Dr. Gerard Lynch, The Princes Trust
Foundation, Andy Batterham (Ibstock), Paul Rogatzki (Hanson),
Paul Dewick (Irvine Whitlock) the latter speaking on the
subject matter of St Pancras Way. There was also a practical
demonstration from Emma Simpson who worked on Hampton
Court Palace chimney’s. The Conservation Day was targeted at
Conservationist & Town & Country Planners.
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Industry Bulletins
Industry Information forwarded to Members:
The BDA sends all communication to members via our associated companies in order to give current up to date
information about current affairs
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Construction Products Association – Weekly notes
The CPA supply a weekly update covering all aspects of the Building Industry.
TBE European Update (Tiles & Bricks Europe)
Monthly news letter, minutes of meetings held, information and updates.
Ceramie-Unie Reports & Annual Report
Information & updates on all aspects and implementations of the European Ceramic Industry.
European Ceramic Association Publication on Embodied Impact of Construction Products.
Construction Industry Forecast – Issued Quarterly – CPA
Based on feedback from the CEO’s/Managing Directors of their Manufacturing Companies, the CIF is compiled and circulated based on information fwd.
Listed Property Members - Vat & Listed Buildings Information and up-dates on refurbishment on listed buildings
Technical as supplied by CERAM
Information to Members on all Technical updates /
amends/proposals & response.
Consequential Improvements - Industry Affairs - CPA
Updates and information on building regulations
Draft for External Consultation – BRE
Update and information e.g. test and conclusion on Brick.
House Forum Workshop on Green Deal
Workshops on varying topics covering Green Deal and Asset Management that is available for Members
Sustainability, Regulations & Standards – EU Const Products Information updates, implementations and reviews
Zero Carbon Hub – Update & Report by Neil Jefferson CEO Originally set up by the Government, now independently managed – promotes low energy buildings. Information, newsletter and reports.
State of Trade Survey – Quarterly – CPA
In depth analysis of the trade industries, manufacturing output and Industry predictions.
Construction & Contract Law update seminars
For ABC & BDA Members to attend at reduced rate.
BIM Building Information Modelling
An opportunity to attend a Member’s reduced rate conference on the manufacturing advantages to BIM, implementation of software and forum.
Green Deal Bulletin
Information for members (including new proposals) that members can respond to and enter into forthcoming consultations.
STBA (Sustainable Traditional Buildings Association) DECC On line survey that member’s can complete for information & research for DECC.
60 second Housing Net
Weekly bulletins on the housing market, both private and Government, with web links for in depth information on each area and subject heading.
Support and Consultancy
The Brick Development Association is often asked to comment on disputes where the CEO, an
Architect (by trade) who has a vast knowledge in bricks and a Fellow of the Chartered Institute
of Arbitrators, will give Advice and support (free to members) and is charged out at a fee to
non-members (brickwork-sub contractors).
The BDA is seen as an independent body and therefore carry’s greater authority than members on these matters. The
advantage is that the BDA does not have commercial pressures, but is able to insist on good practise. We recognise
the importance of communicating sound design and construction details, inorder to avoid long term defects and
minimise the risk of inappropriate manufacturer liability claims. The BDA will always support members, and if
this is not possible we will decline to comment. In order to carry out this function the BDA will emphasise its own
publications on good practice and elevate these to the industry standard. All technical information will be adjusted
to communicate to a wider audience applicable for specific proffessions (i.e. bim drawings for architects, three
dimensional drawings for contractors). It is intended that a claims system is set up twinned with good practice
scenarios to support our members.
Reference and advice is based on the following documentation. PAS 70:2003 BSI HD clay bricks –Guide to
appearance and site measured dimensions and tolerance. Reference might also be made to BS5628 pt 3 2005 (now
withdrawn) or PAS 6697 the current standard.
Expertise within the Construction Industry can decline in
downturns. The BDA is responsible for maintaining the body of
knowledge pertaining to brick construction and in addition to
formal reports on specific projects, operates a technical advice
line (some 2000 calls a year) suggesting brick based solutions.
This Information is given impartially, brick selection is not
generally offered and a brick library is not available as this may
damage member’s commercial interests.
The Brickwork Working Party is co-ordinating the industries
response to product failures, It may be that we have to qualify
our statement that bricks last for 150 years with the information
‘when correctly detailed’ relating to how the work should be
carried out to good practice standards.
The technical advice line is complemented with technical visits and advice on projects where member’s products are
being used. Not generally available for non-members products. The advice is seen as impartial and independent and
we are happy to assist with any member’s project. If the CEO is unavailable we have a network of experts to refer
the queries to. Additional structural engineering advice and explanation of matters discussed in BSI committees is
provided by the structural engineering department of the BRE.
CPDs are given by The Current CEO, Michael Driver RIBA or Andrew Cainen RIBA depending on location. These
talks are given nationwide to the major practices and Universities especially in London. Up to 1000 Architects and
Designers are spoken to annually, and the benefits and ease of brick specification explained.
Among subjects covered are:
Designing for Movement in Masonry
Durability in Masonry (Good Detailing)
Innovation in Masonry
Renovation in Historic Brickwork
Brick Manufacture
Good Design in Brickwork
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Association of Brickwork Contractors
The ABC activities are organised by the Marketing and Design Manager of the BDA. All BDA
permanent staff have a role in maintaining and co-ordinating the Association.
The Association of Brickwork Contractors is a body made up a number of
well-known brickwork contractors throughout the United Kingdom.
The goal of the Association of Brickwork Contractors is to promote the role of
the bricklayer and the brickwork contractor and to continually seek to improve
standards through the focus of quality of work, employment, health and safety and
training and education.The Association of Brickwork Contractors believes training
and education must underpin all major advancements in quality, employment
conditions and health and safety.
Quality of Work:
The main priority is the highest quality standards of materials and workmanship to ensure brickwork continues to make a positive
and growing contribution to our urban landscape. Continued acceptance of brick in the environment is dependent on the quality
of workmanship employed. All Member companies must demonstrate they have not just the will but also the expertise to deliver
a quality product that enhances the use of brick and the associated materials that make up the total masonry package. Quality
requires training and commitment. Member companies must have in position – or be willing to put in place – a Quality Plan
and the necessary disciplines regarding training, including commitment to the CITB modern apprenticeship scheme. With the
company Quality Plan in place, Members can produce job-specific quality plans that incorporate all the required checks and
balances that deliver a quality product. As a Member of the ABC we offer our members arbitration as an independent advisory.
Health and Safety:
Any construction site, whether large or small, offers ideal scope for personal injury and dangerous occurrences, making on-site
health and safety a major priority within the Association. Member companies must enforce health and safety standards set out in
legislation, properly assessing and controlling workplace risks to ensure safe and healthy working conditions for all employees,
clients and the general public. Through its role of focussed lobby point, the Association will represent its Members’ opinions in
offering advice – and assistance as required – to the Health and Safety Executive and other bodies on safety matters concerning
brickwork and other masonry operations.
Training and Education:
The Association strives to promote, encourage and improve technical knowledge and education of persons in – or training to be in
– the brickwork contracting industry so as to improve the overall standards of work. Member companies must support the CSCS
and be registered with the Construction Industry Training Board (CITB) and fully endorse the Board’s apprenticeship initiative.
Supporting this aim, the Association made its first priority the appointment of a CITB-accredited Group Training Officer.
Annually, the Association produces a business and training plan which encompasses the requirement that each Member company
undertakes an average of 15 training days per annum. The Association sees training and education not just as a requirement for
new employees but as an on-going requirement to keep employees in touch with the latest developments and, by providing work
experience placements for school pupils and teachers – encouraging new entrants into the industry.
Employment:
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Taking into account changes in legislation, the Association has established an Employment Charter that looks to shape the
industry in the future whilst continuing to ensure a competitive market. At the heart of this Charter is the drive for workforce
stability, ensuring member companies reap the benefits of their training investment in each employee. Member companies,
in cooperation with relevant Trade Unions and similar representative bodies will ensure all their employees are employed
in accordance with current legislation at rates that are consistent within their respective regions. Additionally, they promote
the Construction Skills Certification Scheme (CSCS) and support the Scheme’s aspirations towards full membership across
the construction industry. In return, the Association promotes member companies who have adopted and implemented this
Employment Charter to preferred contractor status among developers and construction clients.
BDA Staff Structure
Board of Directors
Chairman: Alan Baxter
Working Groups:
BDA
Promotional Steering Group
Chairman: Sarah Jackson
Manufacturing Steering Group
Chairman: John Sandford
Sustainability Steering Group
Chairman:Paul Freeman
Energy & Emissions Working Party
Chairman: Dr. D. Hills
Brickwork & Paving Working Party
Chairman: Barrie Clamp
Bricks, Mortar & Paving
Working Party
Chairman: John Renshaw
Land Property & Mineral Committee Health & Safety Policy Working Party
Chairman: Dr. R. Donnelly
Chairman: Dr. Francis Morrall
Permanent Staff:
Environmental Management
Committee
Chairman: Jon Lawrence
Chairman: Alan Baxter
CEO: Simon Hay
Marketing and Design Manager
Sarah Huelin
Project and Accounts Coordinator
Eve Livett
PA/Office Manager
Terri Dicker
Indirect employed organizations are;
BPS (Public Relations)
Purple Frog (Advertising Agency),
BRE Structural Engineering/EPD’s.
Ceram research/ carbon footprinting/ CE marking.
Arups, Consultancy Thermal Shield advice on government reports eg. Poyry DECC report substitution of brick by
wood.
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The Brick Development Association

Transcription

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