Identity Guidelines Version 1.0

Transcription

Identity Guidelines
Version 1.0
Contents
Institute of Certified Public Accountants in Ireland
Identity Guidelines — Version 1.0
Master logo
02
Using the logo
03
Incorrect use of the logo
04
Logo sub-brands
06
Colour Palette
07
Typography
08
Stationery
09
Email signature
11
Document layout guidelines
12
Sample document layout
13
Document grid
14
Internal documents
15
Powerpoint slides
16
Photography
17
1
01
The new CPA master logo
has been designed to reflect
our essential values as an
organisation – progression,
assurance and openness.
Master Logo
Where possible the logo
should be reproduced in
CPA’s brand colours. Single
colour black or white versions
of the logo are permitted in
certain circumstances.
2
01.2
Using the logo
The logo has a minimum
clearance space which
must be observed at all
times. This clearance space
is the size of the letter
‘C’ in the logo, therefore
the measurements of the
clearance space are always
relative to the size at which
the logo appears.
In all CPA print and screen
communications the
logo should appear at the top
left corner. The minimum
clearance space (above) must
be observed. For A4 or larger
documents a margin of at least
12mm on all sides is preferred.
In order to preserve the
legibility of the logotype
it must be reproduced at a
minimum width of 42mm.
42mm
3
01.3
Incorrect use
of the logo
Changing or attempting
to simulate the colours
of the logo.
Changing the relationship
between the elements
in the logo.
Removing any part
of the logo.
Changing the proportional
values of the logo.
Placing the colour logo on a
dark background (the white
version of the logo should be
used in this instance).
4
01.3
Changing any of the typefaces
used in the logo.
Incorrect use of
the logo (cont.)
CERTIFIED
PUBLIC
ACCOUNTANTS
Placing the logo directly
onto a textured background,
photograph or illustration.
5
02
Logo sub-brands
CPA’s new identity system
includes a number of
sub-brands. These sub-brands
are subject to the same usage
guidelines as the master logo.
Note: Use of the CPA Skillnet
mark is subject to Skillnet’s
brand guidelines.
(CTax)
See: http://bit.ly/Vw0YC0
APPROVED
EDUCATOR
GOLDSTAR
APPROVED EDUCATOR
6
03
Colour Palette
Primary Colour Palette
Pantone 2935
C
M
Y
K
100
46
0
0
R 27
G 118
B 188
#0076C0
Pantone 354
C
M
Y
K
80
0
90
0
R 99
G 176
B 95
#00B259
Secondary Colour Palette
Note: The secondary colour
palette is intended as an accent
palette and should be used
sparingly. The CPA primary
colours must appear on all
documents, with the secondary
palette being used when
further colours are needed for
clarification or categorisation
purposes, for example in tables or diagrams, or to distiguish
sections of a document.
Pantone 390
C
M
Y
K
22
0
100
8
R 196
G 204
B 60
#C1CD23
Pantone 418
C
M
Y
K
3
0
31
75
R 96
G 96
B 77
Pantone 4515
C
M
Y
K
0
9
50
24
R 196
G 180
B 121
#CBB677
#SF604B
Pantone 7420
C
M
Y
K
0
80
42
20
R 173
G 75
B 92
#C74A5D
7
04
CPA’s preferred typefaces for
all professionally produced
communications (eg: Annual
Reports, Accountancy Plus)
are Hoefler Titling and
Hoefler Titling is CPA’s
Primary Typeface and should
be used wherever possible for
headings and body copy.
Typography
Univers. Type sizes of 10pt
for body text and 7pt for
footnotes and legal text
should be used in all CPA
documents.
LightABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz / 0123456789
Light Italic
BCDEFGHIJKLMNOPQRSTUVWXYZ
A
BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ
In situations requiring
a secondary typeface
Univers may be used.
45 Light
BCDEFGHIJKLMNOPQRSTUVWXYZ
A
45Light ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ
65 BoldABCDEFGHIJKLMNOPQRSTUVWXYZ
65 Bold ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZ
For internally produced
communications (with the
exception of Powerpoint
slides, see p14) Arial should
be used. Type size of 10pt
should be used for all CPA
documents.
Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZ
8
05
Stationery
Below are scaled-down
examples of CPA stationery
for reference only. Designers
should use the templates
available at ...
CPA letterhead &
Continuation Sheet
210mm
42.5mm
The Institute of Certified
Public Accountants in Ireland
17 Harcourt Street
Dublin 2
Tel: +353 1 425 1000
Fax: +353 1 425 1001
[email protected]
www.cpaireland.ie
Hoefler Titling Bold Roman
& Light Roman
9pt (10.8pt leading)
60% Black
297mm
Page Margins
Top: 18mm
Bottom: 22mm
Left & Right: 14mm
Hoefler Titling Light Roman
7pt (8.4pt leading)
60% Black
CPA is a company limited by guarantee.
Registered Office as above.
Company No. 010475 (Ireland)
9
05
Stationery
(cont.)
210mm
CPA compliment slip
42.5mm
17 Harcourt Street
Dublin 2
Tel: +353 1 425 1000
Fax: +353 1 425 1001
[email protected]
www.cpaireland.ie
99mm
& Light Roman
60% Black
Page Margins
Top: 18mm
Bottom: 18mm
Left & Right: 14mm
55mm
CPA business card
Page Margins
All sides: 6mm
12pt (16pt leading)
CPA Blue
12pt (16pt leading)
60% Black
9pt (12pt leading)
CPA Blue / 60% Black
43mm
17 Harcourt Street, Dublin 2
85mm
John Smith
Marketing Manager
Tel: +353 1 425 1000
Mobile: +353 87 123 4567
Fax: +353 1 425 1001
Email: [email protected]
www.cpaireland.ie
& Light Roman
10
06
Email signature
The CPA email signature
uses text only, without logos
or pictures. Follow these
guidelines to set up your
personalised email signature.
Firstname Surname
Marketing Manager
The email signature should
be set in Arial. Your name
appears at 12pt size in Arial
Bold, using CPA Blue
(see p7 for detailed colour
breakdowns). Your job title
appears in Arial Regular using
CPA green.
Tel: +353 1 425 1000
Fax: +353 1 425 1001
[email protected]
www.cpaireland.ie
The Institute of Certified Public Accountants in Ireland
17 Harcourt Street, Dublin 2
The Institute’s name appears
at 10pt in Arial Bold, using
black. The address and
contact details are also 10pt,
Arial Regular, and black.
Generic contact details have
been used in the example shown.
Please include your own direct
line and email address.
11
07
The CPA style is bright,
positive and open. Our
documents should reflect
this, whether produced
by designers or by CPA
employees. Adhering to
Document
layout guidelines
these simple guidelines when
setting up a new document
will ensure that all CPA
material is of a consistently
high visual standard.
Never use borders, shadows
or any other effects on
photography or images.
Use only the typefaces
specified on pages 8–9
of this document.
Primary Typeface
Hoefler Text
Secondary Typeface
Univers
Alternate Typeface 1
Times New Roman
Alternate Typeface 2
Arial
The CPA logo must always
appear in full at the top
left of the cover page, and
must observe the minimum
size and clearance space
as shown on page 3.
12
07.2
Sample
document cover
A4 Document Cover
89mm
Logo positioned at top
left of page, with clearance
space observed.
Image bleeds off page,
with no border/colour
effects/drop shadow etc.
& Bold Italic
12pt (16pt leading)
Quarterly Report
January – March 2013
10pt (13pt leading)
13
07.3
Document grid
The standard cover template
grid for all CPA documents
is shown on this page
(gridlines in light blue). The
grid allows for flexibility in
cover layouts, with the grey
area in the centre of the page
acting as a free space for the
placement of photography,
typography or illustration.
Report Title
Report Date / Subheading
14
07.4
Internal
documents
Documents produced
internally should follow
the template on this page.
The document is A4, with
margins of 12mm on all sides.
82mm from top of page
Report title – Arial Bold
CPA Blue, 36pt
Author’s name – Arial Regular
CPA Blue, 24pt
89mm
Report Title
Author’s name
50mm
Arial Regular
CPA Green, 14pt
Version number
Date of Publication
Document footer
Arial Regular
10pt
Ssee page 7 of this document for
detailed colour breakdowns
15
07.5
Powerpoint slides
Presentation title sits on the
right hand side of the slide
Cover page
Quarterly
Report
Times New Roman Bold
54pt (Where the presentation
title is very long use the
largest point size possible)
March 12th 2013
Times New Roman
Bold Italic
28pt
Arial Bold and Regular
18pt
Inside page
CPA Quarterly Report
March 12th 2013
Times New Roman Bold &
Bold Italic
18pt
Arial Bold 32pt
Arial Bold 20pt
Arial Regular 14pt
Arial Regular 14pt
Presented to: CPA Board of Directors
By: CPA Marketing Department
Heading
Subhead
Body copy Illamuscit mostiunt qui de con cusdaesto inis modi testio qui ut ellant rectur?
Gia eatestis excepra tquiatia persperit escieni nimus. Agnis nonsed exped quid eario officid ut
vent et venia ditam eum eic tes renimi, odias nos eumquuntius, consequibus etur a dent remperum erite dolloreptata niatumquo corpossintis mil enis ut dentotates est ...
• Bullet point
• Bullet point
• Bullet point
16
08
CPA have a large suite
of photographs taken on
location in the workplaces
of our members around
Ireland. These photographs
can be used across all CPA
Full image
Photography
and on screen and must
not be edited or altered in
Photoshop or other image
editing software. Cropping
of images is permitted
where appropriate.
communications. Where
possible our preference is
for images to be displayed
in landscape format. These
photographs have been
optimised for use in print
Example of appropriate cropping
Example of inappropriate cropping (face
is cut off, composition is unbalanced)
Example of photography in use
on the CPA website
CERTIFIED
PUBLIC
ACCOUNTANTS
JOIN US
EMPLOYERS
STUDENTS
MEMBERS
CPD/EVENTS
KNOWLEDGE PORTALS
Do you have
what it takes
to be a CPA?
Take our 10 minute test!
17
08
Below are some examples
of photographs taken on
location in the workplaces
of our members around
Ireland. These photographs
Photography
(cont.)
can be used across all CPA
communications. If further
imagery is required it
should be led by the stye of
the photographs below.
The preferred CPA style
is clean and contemporary,
using natural light where
possible. If purchasing files
from online stock libraries,
care must be taken to ensure
that the images appear
natural and unforced.
Realism and credibility are
particularly important – any
people or situations depicted
must be appropriate to CPA.
18

Identity Guidelines Version 1.0

Transcription

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