2016 Media Kit - Gatehouse Media

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2016 Media Kit
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Welcome to The Leader
In a world of increasing advertising options,
newspapers continue to be the most trusted
medium and the top choice for shopping and
checking advertising.
We offer a comprehensive selection of quality
digital and print products to help grow
business and more easily navigate the market’s
competitive media landscape.
Located in Corning, The Leader is a publication
serving the Corning-Painted Post area in New
York State, and reaches thousands of homes
daily. The Leader, originally titled “The Corning
Journal,” has been a proud publication for the
area since 1847, when it was initially published
as a family-owned weekly. The Leader, and the
total market coverage product, The Corning
Penny Saver, were purchased by GateHouse
Media in 2012.
The Leader is now a daily publication with
strong community ties and a focus on providing
relevant, interesting news and content that the
community can trust. The Leader has grown
significantly over the past several years and
offers a number of valuable services, including
community outreach programs, a full range of
digital display ads and digital services through
Propel Marketing, our sister organization.
In addition, The Leader publishes The
Horseheads Shopper, a shopper distributed
weekly. These services, in combination with our
print media, have allowed The Leader to grow
into a digital and print pillar of marketing and
advertising success in our region.
The Leader is proud to be
part of GateHouse Media.
National Economic Outlook
The U.S. economy continues to improve and local markets mirror this
progress. Here are some of the top trends:
The Real Estate Market
Median Sales Price of Existing Homes
In addition to recent increases
in home sales, the median sales
price has
increased
significantly
over the past few years.
Source: National Association of Realtors
* Jan-June average
2012
$176,800
2013
$197,100
2014
$208,300
2015*
$215,700
Retail Sales
Retail Sales have been on an
upward
trend since 2009.
Annual
Retail Sales
$2,641
$2,727
$2,868
$2,980
$3,083
$3,191
(in Billions)
2009
2010
2011
2012
2013
2014
Source: National Retail Federation
The unemployment rate has been
Unemployment
steadily decreasing.
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
[
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Market Profile Corning-Painted Post Area, NY
Total Adults 22,463
Gender
Men
11,435 49%
Women
12,028 51%
14870
•
Painted Post
•
Corning
14830
Total Population
29,845
Total Households
12,714
Average Household Income
73,124
$
Age
18-34
35-44
45-54
55+
6,04826%
3,673 16%
4,28018%
9,462 40%
Education (adults age 25+)
College Graduate
Some College, no degree
High School Graduate
Other
9,559
3,558
6,114
1,744
46% 17%
29%
8%
Total Households 12,714
Home Ownership
Own
Rent
8,51367%
4,201 33%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999 $75,000+
4,166 33%
1,703 13%
2,248 18%
4,59736%
Children at Home
3,80930%
Source: 2016 Nielsen - NY Zip Codes: 14830, 14870
Consumer Expenditures
Total Annual Consumer Expenditures
for the Market
$
(in millions)
461
Key Consumer categories
Expenditure
(in millions)
Apparel and Services
$21
Contributions
$21
Education
$12
Food at Home
$52
Food Away from Home and Alcohol
$31
Health Care
$53
Household Furnishings & Appliances
$17
Housing Related Expenses
$82
Personal Care Products and Services
$10
Pet Expenses
$7
Sports & Entertainment
$37
Transportation & Auto Expenses
$96
Average Annual Consumer
Expenditure (per household)
36,227
$
Source: 2016 Nielsen - NY Zip Codes: 14830, 14870
The Leader will help you
increase your sales.
[ [
Reach
Print
& Digital Reach
63% of Total Adults
Newspapers
deliver
63% of Men
610
63% of Women
58% of Adults Age 18-54
out of
72% of Adults Age 55+
69% of College Educated Adults
57% of High School Graduates
57% of HHI under $50,000
68% of HHI $50,000+
shoppers.
67% of Homeowners
57% of Families with Children in the Home
Source: Scarborough 2015 R1, Total adults; INA+ Audience
(past 7 day print, past 30 day digital)
Digital Traffic
the-leader.com Average Monthly Traffic
Page Views
Unique Visitors
730,200
122,500
Source: Google Analytics, Sept. 2014-Aug. 2015
The Leader
reaches
your most profitable
customers.
Multi-Media Solutions
The Leader
is the
for your customized solution.
one source
THE HORSEHEADS
January 22, 2016
SHOPPER
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NOVEMBER 22, 2015 | PAGE 1 | THE LEADER HOLIDAY PLANNER
Holiday Planner
November 22, 2015 | A Special Section From
The Leader
34 West Pulteney Street, Corning, NY 14830 • Phone: 607-936-4651 • Fax: 607-962-0782
shop
b r o ws e
find
c o m pa r e
See inside for...
Travel planning, calendar of local events,
pet safety, menu guides, holiday shopping
ideas, local gift options, recipes and more
IDEAS FOR THE LAST-MINUTE SHOPPERS
ANTIQUES
TRAVEL
CLOTHING
GLASS
ART
WINE
A SPECIAL SECTION TO THE LEADER • DECEMBER 13, 2015
PRINT PRODUCTS
We offer a large variety of print
products and other creative
solutions to grow your business:
Premium Placement
Special Sections
Magazines
Total Market Coverage
DIGITAL SOLUTIONS
the-leader.com
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Creative Solutions Solutions to Build Your Brand and Your Business.
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Who we are: Creative Solutions is a full-service
creative agency within GateHouse Media
Our award-winning
designers specialize
in print ads, rich-media ads,
construction of landing pages,
email campaigns, mobile ads
and other contemporary
digital platforms.
Magazine ads
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Sales collateral
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Live Longer, Stronger
Look Younger.
More Muscle
Stronger Bones
Less Time Exercising!
A lot of Health and Fitness facilities talk a good talk about their
equipment, staff and flooring but at Abstract, our mission is for
YOU to Live Stronger, Longer! It’s not about us-It’s about you!!
Save Time- Live Stronger- Look Younger - No Contracts- Private
Training.
So lets talk a little about what Health and Fitness benefits a new
client should expect:
Fat Loss
As you will see below, we are losing muscle every year of life
after the age of 25. We are becoming fatter as people and a
nation. According to the newest statistics over 81% of America is
overweight(over fat). This is not a good thing.
At Abstract we help our clients lose as much as 22 lbs. of fat in
only 8 weeks! This is a huge change when you understand that
10 lbs. of fat is the size of a basketball. Through proper exercise,
diet, motivation and accountability our clients lose on average 2
1/2 pounds of fat per week with only two 15 minute workouts. This
is a total training time of just four hours over two months. When
looking for changes in the body remember, it’s not about how
much exercise, it’s about good exercise!! (Please see our Abstract
Challenge page for latest winner!)
New Lean Muscle
As we age we lose muscle,in fact, according to research, we lose
it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean
muscle per decade. This loss of muscle drops our metabolic rate
by 7% every 10 years. Ever wonder why you seem to eat the
same or less as you did when you were 25 but the fat still comes
on? What is the answer to this old problem? Less calories burnt
because we have less lean muscle. By the way, this is a factor of
disuse not aging.
Our clients will see a change in their bodies very quickly. In fact,
usually within 6-8 weeks(if the client comes in with the right
attitude)most will see an increase of 3 lbs. of lean muscle. New
muscle will make a very dramatic change in not only how they
feel but also on their metabolism. This new muscle will equate to
an increase of around 100-130 more calories burnt at rest and a
reversal of years of loss! More muscle will allow our client to lose
fat faster and keep it off.
Stronger Bones
People after the age of 25-30 begin to lose bone at a rate of 1%
year. In just 10 years we will have lost 10% of our bone density.
Most of us have heard about this condition, it has become almost
epidemic, this is called Osteoporosis. Thats the bad news.
The good news is that through proper exercise(Abstract
strength training progam) people like you can stop and
reverse this bone loss! Not only will their muscles get
stronger but their bones will also. Some of our
clients have seen an increase in bone density by
as much as 16% in less than a year! This new
bone helps our clients to take control of a vital
part of their aging process- helping them live
Younger and Stronger.
More Time!
Time is of great importance to all of us.
Life is going at an all time fast pace.
When looking at an exercise program
how many of us have 3-5 hours a
week to devote to getting in better
shape? If you are typical, your
lucky to just stay ahead of what
keeps being heaped upon you.
At Abstract Bodyworks
we save you time. How
would a weekly program
of only 30 minutes fit into
your busy life? How will an
exercise program designed
for you to achieve “3 times
the results in 1/10th the
time” affect the health goals
you have set for yourself?
Understand that this program
will build strength, new bones,
fight Type II diabetes and allow you
to save your important extra time for
other parts of your life!! As a matter of
fact, many of our experienced clients
train only 15 minutes a week. Now that is a
great Return On Investment!
Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212
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What our clients are saying...
“I am 59 years old, and I have been training at Abstract
Bodyworks for about 4 months. During this time, my
two weekly workouts took me less than 30 minutes but
they really changed my life. Infact, I am much leaner
and stronger than I was at 30! I can’t believe that I could
make such a difference in my health and fitness in so
little time.I have to say the Abstract program probably saved my life!”
John A.
“I am 39 years old and I weighed 275 lbs. and diets
had never worked for me. I certainly did not believe
that working out for only 15 minutes twice a week and
cutting my calories was going to work either. However
to my surprise’ “8 weeks” later on after completing the
Abstract Fat loss Challenge, I had lost over 30 lbs of fat!
The great thing is not only am I leaner, but I am much
stronger too.”
Todd B.
“I want to tell you about the great things that have happened to me by working out at Abstract. Since I have
been doing the Abstract exercise program I am not
losing ground i.e muscle loss, bone loss etc. I am growing stronger, not weaker and can still do all the things I
could do in my 20’s. I have more muscle, energy and I
feel younger. You can’t beat that for only 15 minutes
a week! The team at Abstract is now like part of my
family!”
Debra S.
T
SEP
6
25-2
MARK YOUR CALENDARS!
XNSP135989
Creative Solutions
What we do: In addition to advertising design,
Creative Solutions can create marketing materials
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When you first turn into MAS VERDE and drive down the
palm lined streets you begin to feel Florida Living at its
fullest. Enjoy the activities at our Clubhouse or swimming
in the heated pool. We have an excellent place for
bike riding, walking or jogging. Only 1/4 mile north of
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2600 Harden Blvd., Lakeland
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Your advertising and marketing creative solution.
Digital ads
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And for commercial
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your piece.
The Leader delivers more than just the news to our community ­— we
provide high-quality journalism and ongoing support for the organizations
that make a difference in the Corning-Painted Post area in New York State.
Nobody delivers like
The Leader.
How to Reach Us
34 W Pulteney Street • Corning, NY 14830
(607) 936-4651
the-leader.com