2016 MEDIA KIT

Nashville
2016 MEDIA KIT
The average household
income of Nfocus readers is
$
Your Invitation to Nfocus
Nfocus is Nashville’s premier social and lifestyle magazine.
Created by society insiders more than 23 years ago, Nfocus is the most trusted source for
coverage of Nashville’s ever-growing social scene. Each month, we grant our readers insider
access to the city’s illustrious and vibrant philanthropic events, ranging from high-profile
galas to intimate and exclusive gatherings. Whether it’s a behind-the-scenes sneak peek at
the 30th annual Symphony Ball or in-depth interviews with celebrities like Rob Lowe, Diane
Keaton or Miranda Lambert, Nfocus offers exclusive access not available in other print publications in the marketplace.
Our columns and editorial features are created to appeal to the cultured tastemakers, educated philanthropists, affluent consumers and community leaders who comprise our readership. Our original content, produced monthly by a staff of local contributors, covers the
latest trends in fashion, dining, interior design, health and beauty, arts and culture, travel,
food and wine, weddings and more. With a desire to shine a light on Nashville’s thriving
philanthropic and business communities, we focus on the individuals, organizations and
artisans that make Nashville so unique.
Through top-notch editorial content, professional photography and beautifully designed
layouts, Nfocus reaches affluent and discerning readers all over the Middle Tennessee market, with a concentration in Davidson and Williamson counties, including Belle Meade,
Green Hills, West End, Downtown, Bellevue, Franklin and Brentwood. Available at Nashville’s top boutiques, salons, spas, choice restaurants, grocers, banks and more, Nfocus consistently boasts a 99% pickup rate of its 16,000 monthly copies.
The enclosed information will provide you with all of the details needed to advertise in
Nfocus. Research indicates that the most affluent and responsive consumers in the Middle
Tennessee area are loyal Nfocus readers, making it the most effective advertising vehicle to
reach the market’s influential VIPs, trendsetters and luxury consumers.
We look forward to partnering with you.
Nancy FloydMaggie Bond
Editor
Associate Publisher
The Nfocus Team
Our original content is produced monthly by a staff of local contributors who are proud to
call Nashville home. Motivated by a love for their community, the Nfocus team works tirelessly to spotlight the worthy causes, generous philanthropists, city leaders and fascinating
businesses that can be found in Music City.
Contributors include Nancy Floyd, Editor • Lauren Langston Stewart, Managing Editor • Holly Hoffman, Staff
Writer • Heather Pierce, Art Director • Eric England, Senior Photographer • Michael W. Bunch, Staff Photographer
• Gloria Houghland, Social Correspondent • Beth Alexander, Columnist • John Bridges, Columnist • Christine Kreyling, Columnist • Sandy Nelson, Wedding Columnist • Jennifer Puryear, Book Columnist • Varina Willse, Columnist
• R.B. Quinn and Mindy Merrell, Food Columnists • Abby White, Contributing Writer
202,000
They have a healthy
disposable income to spend
on the products, services and
events that are featured and
advertised in Nfocus.
EVERY YEAR,
NFOCUS
ATTENDS
AND COVERS
300+
SOCIAL EVENTS,
BRINGING
READERS
INSIDER ACCESS
AND EXCLUSIVE
COVERAGE OF
THE HOTTEST
HAPPENINGS
IN NASHVILLE
SOCIETY.
60%
With a
female
readership, Nfocus
consistently reaches
affluent women shoppers:
the most lucrative
consumer group.
Nfocus
consistently
achieves a
99%
pickup rate of its
16,000
monthly copies.
Nfocus has been
Nashville’s go-to
society magazine
for more than
23
YEARS,
providing exclusive
coverage of the
city’s most notable
social events.
Nfocus readers are 10 times as
likely to own a home with a
market value of $1,000,000 or
higher, making them the ideal
target audience for real estate,
furniture and home goods,
renovation services and
even home equity lenders.
Why advertise in Nfocus?
After more than 23 years, Nfocus continues to be the most revered and established source
for coverage of Nashville’s ever-growing social scene. Nfocus delivers a lucrative consumer
base every month with its loyal, engaged readership that is spending money in stores,
dining at restaurants, purchasing new cars, and investing in their homes and portfolios.
Whether the economy is thriving or languishing, advertising to consumers with the
highest discretionary income continues to increase your revenue. The Nfocus audience
has the disposable income to spend with your business, and a consistent message to these
readers positions your business among the best in the market. Nfocus is the most effective
way to reach savvy, discerning consumers and the most affluent VIPs, tastemakers and
luxury buyers in the market.
Nfocus releases
12
beautiful issues
each year,
covering the
latest trends and
breaking news in
NASHVILLE
fashion, shopping,
real estate,
restaurants,
entertaining, the
arts, weddings
and social events.
Nfocus boasts more than
73,000
affluent and educated
readers per issue.
Our beautiful editorial layouts cover the latest trends in fashion, beauty, interior design, food and wine, travel, the arts, weddings and more. Our recurring columns and departments include monthly recipes (Deconstructing
the Dish), book reviews (The Discerning Reader), style picks (Nstyle), local
wedding coverage (Taking Vows and Nuptials), luxury car reviews (Ndrive)
and thoughtful insights about life (House & Home, This Just In, Backstory).
Signature Events by Nfocus
Nfocus has played a vital role in Nashville’s social scene for 20+ years. In addition to providing in-depth coverage of
more than 300 parties per year, Nfocus creates fantastic events in Nashville. Sponsorship and engagement opportunities are plentiful, and our expert staff can help you showcase your business via on site, collateral and multiple
platform marketing. Contact your Account Executive or Maggie Bond, [email protected], 615.844.9233
for more partnership details.
Homes of Distinction
This cocktail reception brings together real estate professionals and community
leaders alike to toast our annual Homes of Distinction as featured in the May issue.
• Hosted at a premier residence featured in Homes of Distinction
•A
ttracts a who’s-who list of real estate agents, designers, builders, architects and more
Model Behavior
This high-profile cocktail party celebrates the release of our September issue
and honors the 10 philanthropists and nonprofits featured in our Model Behavior fashion spread.
• 250-300 of the city’s most fashionable and powerful philanthropists
Fashion for a Fraction
Peruse luxury items from the city’s most fashionable and upscale shops at this
boutique warehouse sale.
• Hosted in the spring and fall
• Co-presented by the Nashville Scene
Nfocus Portrait Studio
Offered exclusively at the city’s most glamorous events—including Nashville’s
only white-tie galas, the Swan Ball and the Symphony Ball—the Nfocus Portrait
Studio captures beautiful staged and candid photos of partygoers. Photos are
sold online with a portion of proceeds donated to the event’s beneficiary.
The Season Social Calendar
Who says there’s nothing to do in Nashville? Just take one quick glimpse at The
Season, Nfocus’ Social Calendar, and you’ll find more than enough parties and
events to fill your schedule. Included with our September issue, The Season is
a comprehensive guide to the hottest happenings in Nashville, including fundraising galas, performing arts, sporting events and school calendars. We hope
our calendar is a handy guide to help you determine where to go, whom to
support and when to plan your own event.
To have your event included, please email details to [email protected]. For information on how you can advertise in the calendar,
please contact your Account Executive or Maggie Bond at 615.844.9233 or via
email at [email protected].
The Nfocus team works hard
to secure exclusive coverage
and interviews that can’t be
found in any other publication
in the marketplace. These
exciting one-of-a-kind articles
include interviews with Diane
Keaton, Rob Lowe, Keith Urban
and Miranda Lambert and a
behind-the-scenes peek at the
30th annual Symphony Ball.
Our captivating monthly issues are also available in a digital flipbook online and our website offers
even more photos, details and surprises. Professional photos from Nfocus photographers are also
for sale on our website, which is a tremendous draw for readers. Advertising and promotional
information regarding nfocusnashville.com is available upon request.
For all advertising and sponsorship inquiries, please contact Maggie Bond, Associate Publisher, at
[email protected], or 615.844.9233.
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