Selling and Demonstrating In

Selling and Demonstrating In-Vehicle Technology
Managing Resistance
to Technology
Managing Resistance
FEAR
STRATEGIES FOR RESISTANCE
MANAGEMENT
• Of technology itself
•
•
•
•
Owner Orientation
Delivery
Reconnect Visit
New Owner Clinic
• Of reliability of in‐vehicle technology
• Hyundai results in J.D. Power Navigation and Multimedia Satisfaction Surveys
• Of making a bad decision
• Third‐party reviews on
• Edmunds.com
• Automobile Magazine
• Of missing better technology on another vehicle
• Comparison charts
• Of getting a bad deal
• Hyundai Blue Link
More Comprehensive = More Value
*POI send-to-car is available on limited trims for Nissan Connect-equipped models and available for the life of the vehicle requiring a connected smartphone to deliver the feature
Telematics Complimentary
Periods Comparison by Brand
Assurance Connected
Care* Features
Car Care
Safety
Phone Required System? Data charges may apply.
Powered by
N
Y
N
N
Y
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Automatic Collision Notification
3 Years 3 Years ‐ 911 Assist
6 Months
1 Year
‐
‐
SOS Emergency Assistance
3 Years ‐
6 Months
1 Year
‐
‐
Enhanced Roadside Assistance
3 Years ‐
6 Months
1 Year
‐
‐
Monthly Vehicle Report
3 Years 3 Years 6 Months
‐
‐
‐
Maintenance Alert
3 Years 3 Years 6 Months
‐
‐
‐
3 Years ‐
6 Months
‐
‐
‐
Recall Advisor
3 Years ‐
‐
‐
‐
‐
Service Link (Service Scheduling)
3 Years ‐
6 Months (Connect to Dealer)
‐
‐
‐
Mobile App w/ Remote Access
3 Months*
‐
6 Months
‐
‐
Stolen Vehicle Recovery 3 Months*
‐
6 Months
1 Year
‐
Turn‐by‐turn Navigation
3 Months*
3 Yrs
6 Months
‐
‐
POI Send‐to‐car
3 Months*
3 Yrs
6 Months
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Automated Diagnostic Trouble Code Notification
Essentials &
Guidance
Other Features
Optional**
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Selling and Demonstrating In-Vehicle Technology