the industry leader for your communication with

media
K I T 2014
L ADIE S
DRIVE
THE INDUSTRY LEADER FOR YOUR COMMUNICATION WITH FEMALE DECISION-MAKERS.
PRINT MAGAZINE − BLOG − EVENTS.
PRINT RUN: 27’000
T H E B U S I N E S S M A G A Z I N E T H AT
P R E S E N T S W O M E N AT T H E I R M O S T
FEMININE AND POWERFUL.
Established:
Initial circulation, 2008:
Current circulation, 2014:
Number of employees:
Number of guest authors:
Owner:
Co-operations:
No. of titles published:
Awards:
Publishing company:
Autumn 2007
10,000
27,000
12
25
Sandra-Stella Triebl
With all of the women’s business clubs in Switzerland. No other publishing company co-operations, no investor.
2 (Ladies Drive and Girls Drive) as well as the Network of the League of Leading Ladies (since 2013)
EU innovation prize in 2008 (EUWIIN)
Q-certification by the Swiss Press Association in 2012 and 2013
Swiss Ladies Drive GmbH
THE LADIES DRIVE USPs:
•
•
•
•
•
•
•
•
The first successful title in the category “Business magazine for women” and the title with the highest circulation.
The only title to achieve: Extensive support for the title across all major women’s business clubs in Switzerland.
Alternative sales channels via women’s business clubs thanks to the founder’s unique network, as well as ambassador framework.
High degree of credibility on account of the editorial concept as an author magazine.
No waste circulation in addressing this target group, since non-qualified distribution is avoided (only targeted mailing, no kiosk).
The only website to be linked with all women’s business clubs and diverse universities.
With between 900 and 1200 visits per day.
Large organizer of events for women in leading positions (Ladies Drive “Bar Talks” with 1000 visitors per year/Network of the League of Leading Ladies since autumn 2013).
FRANZISKA
GSELL
CEO FOGAL
Interview in Ladies Drive No. 2
T H E M O S T I M P O R TA N T T H I N G S
Title
Circulation
Readership
Range
Age
Sex
Distribution
Contact Price
Publication
Aspect
Editing
Online
Ladies Drive
Print run 2013: 27,000 - 30,000, print run 2012: 20,000, WEMF-certified 2013: 21,934, paid circulation: 19,782
Business women from middle to top management, CEOs, entrepreneurs: female opinion leaders and women in leadership
positions. Access B2B as well as B2C level
100,000 readers per edition
Core target group: 30-55 year olds
70% female, 30% male
70% of the circulation: subscribers and ambassadors. Ladies Drive will be sent to members of 16 women’s business-clubs (personally addressed and not unsolicited mailing) as well as gates of business destinations at Zurich airport. In accordance with
WEMF no free distribution, only targeted mailing (personally addressed, delivery for at least one year). Organisation cooperation exists, among others; Smart Ladies Investment Club, “Wirtschaftsfrauen”, Federation of Swiss Female Entrepreneurs,
Development-Association KMU Swiss, Women Lifestyle Club, Federation of Business Women, Moneypenny Society and lots
more)
30% of the circulation: cafés, top hotels (5 star and luxury category – only when Ladies Drive is exclusively presented), Bernie’s
Donna, Annehouse Aarau, PKZ/Feldpausch. Furthermore: Free distribution to OPLs and free samples to agencies, associations, marketing leaders, designers, design studios, trend offices, politicians.
CHF 80.00 (off the gross price, without discount)
Quarterly (March, June, September, December)
116 pages, 4 colours, premium with changing cover enhancements
Consists of 30 guest authors, all of whom are businesswomen and businessmen. There is no purchased editorial content
www.ladiesdrive.tv www.twitter.com/ladiesdrive www.facebook.com/ladiesdrivemagazine
Publication Dates
Edition
Editing Deadline
No. 25 (anniversary issue)
No. 26
No. 27
No. 28
25.01.2014
25.04.2014
25.07.2014
25.10.2014
Advertising Deadline
01.02.2014
01.05.2014
01.08.2014
01.11.2014
Publication Date
03.03.2014
03.06.2014
03.09.2014
03.12.2014
PRODUCTS AND PRICES
OVERVIEW
THE DETAILS TO ALL THE SERVICES LISTED HERE CAN BE FOUND ON THE FOLLOWING
PAGES. FACTS & FIGURES (SALES, EDITIONS) SEE THE LAST PAGE
SPECIALS PRINT
PRINT
2/1 pages
1/1 page
1/2 page
1/3 page
CHF 16’500.00
CHF 10’500.00
CHF 6’000.00
CHF 4’500.00
SPECIAL DEALS
Panorama 1/2
Center 1/3 CHF 10’100.00
CHF 6’000.00
Cover-photo shoot: CHF 26,000.00 for the entire production, retouching, presence on the cover for 3 months and transfer of image rights.
Product placement: CHF 10,000.00 for a product placement on the
cover for 3 months or CHF 8,000.00 for a product placement in the
travel reports.
Creative space as content in an issue: CHF 8,000.00 plus layout costs
per 1/1 page for jointly created content.
TOP PLACEMENT
Back cover
CHF 15’500.00
2. Cover page/2/1 pages:
1. Double page CHF 19’900.00
2. Double page CHF 17’700.00
3. Cover page CHF 12’200.00
ATTACHMENTS
By arrangement from CHF 4,500.00
(in parts of the print-run also possible)
SPECIAL ADVERTISING FORMS
Gatefolder
Banderole
Processed print
Processed paper
Affixed cards
from CHF
CHF
from CHF
from CHF
from CHF
18’000.00
10’000.00
6’000.00
4’000.00
3’000.00
EVENTS & SPONSORSHIP
Event creation & media partnership in one: from approx. CHF 12,000.00
BLOG & NEWSLETTER
Maxiboard (top of the page) CHF 2’000.00
Huge Sliderbanner (next to Ladies Drive Logo right
hand side) CHF 1’500.00
Wide Skyscraper (in Sidebar, left hand side) CHF 1’500.00
Wide Skyscraper (in Sidebar, right hand side) CHF 1’500.00
Video (within content) CHF 2’000.00
VOLUME-DISCOUNT 4 FOR 3
4 advertisements - 1 year presence – pay 3 print circulations
4 x 2/1 pages
CHF 49’500.00
Save : 16’500.00
4 x 1/1 page
CHF 31’500.00
Save : 10’500.00
4 x 1/2 page
CHF 18’500.00
Save : 6’000.00
4 x 1/3 page
CHF 13’500.00
Save : 4’500.00
DISCOUNTS
We guarantee first bookings – as well as sales discounts.
Further discounts are possible, especially with packageoffers in combination with events and/or engagements
on our Blog or in conjunction with further activities with
“Girls Drive” or our “League of Leading Ladies”.
Sponsor Ladies Drive-“Bargespräche”: per event CHF 8,000.00
– for all 3 events/year CHF 22,000.00
DISCOUNT IN COMBINATION WITH GIRLS DRIVE
Sponsor Ladies Drive-“Breakfast Club”: per event CHF 4,000.00
– minimum 7 events / year CHF 20,000.00
25% discount in combination with Girls Drive! Address approx.
220,000 academic women - with a total circulation of 67,000
copies (Ladies Drive = 27,000 / Girls Drive = 40,000)!
CONTACT
Please contact us without any obligation. Contacts can be found on the last page. Mail: [email protected]
Cell phone: +4179 480 19 85 (Sandra-Stella Triebl).
*all prices quoted exclude VAT. Accredited agencies we grant 10% operating costs.
-25%!
SARAH
F L IE G NÄF
CFO NAEF GROUP
Interview in Ladies Drive No. 21
EDITORIAL
HIGHLIGHTS
2 0 1 4
March 2014/No. 25 Anniversary issue with review and comments on the launch of Ladies Drive
Feature article: Women on the supervisory board - yes, they exist!
June 2014/No. 26
Feature article: What if a woman earns more than a man? Consequences and prospects.
Sept 2014/No. 27
Feature article: Life’s turning points. How female entrepreneurs and executives cope.
Dec 2014/No. 28
Feature article: Business out of the box. Innovative businesses run by women.
REGULAR COLUMNS 2014
Diversity:
CEO and entrepreneur interviews:
Career coachings and mentorings:
Finance trend reports:
Fashion:
Mobility:
Beauty, design and lifestyle:
Travel and wellbeing:
Events:
Interviews with those responsible for diversity & inclusiveness – progress reports - best practice
Female leadership and entrepreneurship
Diverse columns as well as programmes for managers
Columns and analysis
By and for successful business women
From the female perspective for once
From the lives of executive frequently travellers
Exclusive travel reports and tests
Reports and special offers
OUR COLLABORATORS AND DISTRIBUTERS IN 2014
Benefitting from their professional backgrounds, we are supported by contributions from the following partners:
OUR GUEST authors
As an author’s magazine here you will find a list of all the guest authors, who with their professional backgrounds,
have been with us since the beginning:
Prof. Doris Kortus-Schultes, university Niederrhein – Mobility
Tatjana Strobel, bestselling author - Coaching
Christina Künzle, entrepreneur – Executive coaching
Joan Billing, trend-forcaster amongst others for Li Edelkoort – Future trends & lifestyle
Ioannis Martinis, curator of www.theperfectlounge.com – Design trends
Tamara Krieger, owner www.landhausdiva.ch – Interior & living trends
Eveline Göldi, financial expert – Finance and investment tips
Alexandra Kindermann, Christies – Alternatives to securities
Bea Petri, entrepreneur – Beauty tips
Christian Ott, business consultant – Female entrepreneurship
INGA
B EA L E
CEO Canopius
Interview in Ladies Drive No. 22
PRINT
AD S
TOP PLACEMENTS, SPECIALS, 4 F0R 3 PROMOTIONS, ATTACHMENTS
PRINT ADS
PRINT
2/1 pages
Size: 440 x 300 mm (width x height
Full bleed (+3mm overlap)
CHF 16’500.00
1/1 page
Size: 220 x 300 mm (width x height)
Full bleed (+3mm overlap)
CHF 10’500.00
1/2 pages horizontal or vertical
Size horizontal: 220 x 150 mm Size vertical: 102 x 300 mm
Full bleed (+3 mm overlap)
CHF 6’000.00
1/3 pages horizontal or vertical
Size horizontal: 220 x 100 mm
Size vertical: 71 x 300 mm
Full bleed (+3 mm overlap)
CHF 4’500.00
TOP PLACEMENTS
4. Back cover
Size: 220 x 300 mm (width x height)
Full bleed (+3mm overlap)
CHF 15’500.00
2. Inside cover 2/1 page /
1. double page
Size: 220 x 300 mm (width x height)
Full bleed (+3mm overlap)
CHF 19’900.00
2. Cover 2/1 pages /
2. double page
Size: 440 x 300 mm (width x height)
Full bleed (+3mm overlap)
CHF 17’700.00
3. Inside back cover
Size: 220 x 300 mm (width x height)
Full bleed (+3mm overlap)
CHF 12’200.00
SPECIAL ADVERTISING FORMATS
from CHF 18’000.00
Gatefolder
CHF 10’000.00
Banderole
from CHF
Processed print
6’000.00
Processed paper
from CHF
4’000.00
Affixed cards
from CHF
3’000.00
ATTACHMENTS
By arrangement
from CHF
VOLUME DISCOUNT (4 FOR 3)
4 insertions – 1 year presence – pay 3circulations
4 x 2/1 pages
CHF 49’500.00
Save : 16’500.00
4 x 1/1 page
CHF 31’500.00
Save : 10’500.00
4 x 1/2 page
CHF 18’500.00
Save : 6’000.00
4 x 1/3 page
CHF 13’500.00
Save : 4’500.00
DISCOUNTS
We guarantee first bookings – as well as sales discounts.
Further discounts are possible, especially with packageoffers in combination with events and/or engagements
on our Blog or in conjunction with further activities with
“Girls Drive” or our “League of Leading Ladies”.
DISCOUNTS IN COMBINATION WITH GIRLS
-25%!
DRIVE
25% discount in combination with Girls Drive! Address
approx. 220,000 academic women - with a total circulation of 67,000 copies (Ladies Drive = 27,000/
Girls Drive = 40,000)!
SPECIALS – CREATIVE SPACE
Creative space – jointly prepared content for Ladies
Drive. On the following pages, read how you can contribute to the editorial.
(French door, Papillon, 2/1-Gatefolder-insert etc.)
Extra charges (e.g. glitter finish, soft-touch-finish, scented finish)
(e.g. glossed paper, special paper)
Extra charges (without print on cards, post-its, etc.)
4’500.00 (also possible as part of a print run)
CONTACT
Please contact us without any obligation. Contacts can
be found on the last page. Mail: [email protected]
Cell phone: +4179 480 19 85 (Sandra-Stella Triebl).
PRINT
SPEC IA L S
COVERFOTOSHOOTINGS, PRODUCT PLACEMENTS, CREATIVE SPACE
PRINT SPECIALS
COVERFOTOSHOOTING
This offer is of interest for all those partners, who
are already planning a photo-shoot and would
also like to connect it with a 3 month presence
on the cover of our magazine at the same time.
Upon request, and according to your specifications, we can produce the complete photo series
including make-up and hair artist, styling team,
model booking, photograph plus retouching.
Furthermore, you receive the picture rights for
further use of the photo material for your purposes. Be it for a campaign, your house magazine or your press archive. Besides: one of these
pictures could adorn our next cover. For you this
means 3 months exposure to our readers including at all our points of sale. Plus other subjects
by arrangement in the photo spread that will
be printed in Ladies Drive magazine (minimum
3/1 pages). Projected costs all included:
CHF 26,000.00
PRODUCT PLACEMENTS
Would you like to see your product on the cover of Ladies Drive? For 3 months? Then this
slightly smaller priced version of the cover photo-shoot is of interest to you. Together with
you we can produce the cover picture (including complete production and retouching) and
already your product is visible for 3 months for our readers and at all points of sale.
Projected costs all included: CHF 11,000.00
The possibility of a product placement also exists in our travel reports. We guarantee a presence within the range of at least 2/1 pages (picture material). The following price includes
photograph, retouching and layout. Projected costs all included: CHF 8,000.00
CREATIVE SPACE
This is an editorial content segment in the magazine, the basic ideas which are inspired
by the customers and then individually conceptualised and designed by the Ladies Drive
editors. The images and text material will be independently created and developed by the
editors. Creative Space can also be used by you for an exclusive raffle in the printed magazine. Projected costs: CHF 8,000.00 editorial plus CHF 900.00 layout
CONTACT
For information without any obligation: [email protected] - Cell phone: +4179-480 -19 85 (Sandra-Stella Triebl).
ONLINE
BANNER, NEWSLETTER, CONTENTS, ONLINE LOTTERY
Betw
900 & een
1
Visits200
DAY! /
ONLINE
Run-time: 6 weeks
Maxiboard (top of the page)
Format: 994px wide x 118px high
File: jpeg, png, gif, Flashbanner, Scripts, Click Tag
CHF 2’000.00
Huge SliderbanneR (next to Ladies Drive Logo
right hand side)
Format 970px wide x 400px high
File: jpeg, png
ATTENTION: This banner CANNOT be animated.
This banner CANNOT be tracked.
This banner is displayed continuously with other Ladies
Drive content and other banners.
CHF 1’500.00
Wide Skyscraper (in Sidebar, left hand side)
Format :160px wide x (up to) 600px high
File: jpeg, png, gif, Flashbanner, Scripts, Click Tag
CHF 1’500.00
Wide Skyscraper (in Sidebar, right hand side)
Format 160px wide x (up tp) 600px high
File: jpeg, png, gif, Flashbanner, Scripts, Click Tag
ATTENTION: This banner is only displayed on pages and
articles (content section). A placement on the welcome page
is NOT possible.
CHF 1’500.00
Video (within content)
Format & File: Video hosted e.g by YouTube, or Vimeo
Embedding of a video into the content section, which also
can be played directly on the home page (230px X 170px)
Through clicking on the article, the video will be launched
on the content page in standarf format of 560px x 300px and
can also be viewed on fullscreen.
ATTENTION: No autoplay on the welcome page.
CHF 2’000.00
DISCOUNTS
We guarantee first bookings – as well as sales discounts. Further discounts are possible, especially with package-offers in combination with events, creative space or insertions in the print magazine
or in conjunction with further activities with “Girls Drive” or our “League of Leading Ladies”.
CONTACT
For further information without obligation: [email protected] - Cell phone: +41 79-480-1985 (Sandra-Stella Triebl)
*all prices quoted exclude VAT. Accredited agencies we grant 10% operating costs.
EVENTS
LADIES DRIVE “BAR TALKS”, INDIVIDUAL EVENTS
EVENTS
YOU WANT MORE THAN CLASSIC ADVERTISEMENTS?
One of our strengths lies in developing individual and creative solutions for you in order to directly address your desired target group. Ladies Drive is
not just a blog or a print product – it is a network.
LADIES DRIVE “BAR TALKS”
Number of events in 2014:
Cities:
Visitors per event:
Customer contacts per year:
Concept:
Timeframe:
Previous sponsors:
Sponsoring opportunities:
Costs:
7
Zurich (3 events), Bern, Luzern, Basel, St.Gallen
Zurich up to 350 people, other cities 150 people
Approx. 1,650
Podium discussion with 4-5 guests – presented by Sandra-Stella Triebl
6.00 p.m. – 10.00 p.m. with “flying dinner”
Kanebo, La Prairie, Cell Premium, Maserati, Porsche, UGG Boots, Swisscom,
Bank Coop, Nationale Suisse, Dataquest and many more
With individual packages, including presence at the venue, logo visibility, goodie
bag integration, the possibility to invite your customers, contact opportunity also
once the event has taken place.
Sponsoring fee (industry-exclusive) per event: CHF 8’000.00
CREATION OF INDIVIDUAL EVENTS
You wish to communicate with high-earning and influential businesswomen and managers? – We are happy to advise you on this. To work with
you to create an individual event concept tailored to your needs and budget, to invite contacts from our network and to also report on this in an issue of Ladies Drive.
References: Montblanc (Ladies Drive & Montblanc in Love – prominent figures read love poems for Valentine’s Day), Swisscom (cooperation for
the Diversity Round Table), Porsche World Road Show (driving events for ladies).
Costs: Depending upon scope of event, between CHF 14’000.00 and CHF 25’000.00 all in - including catering, photography and reporting.
CONTACT
For further information without obligation: [email protected] - Cell phone: +41 79-480-1985 (Sandra-Stella Triebl)
Y O U R C O N TA C T S AT
LADIES DRIVE
Sandra-Stella Triebl
Publisher, Chief Editor,
Ad Manager, Events
+41 79 480 19 85
[email protected]
Isabel Steinhoff
Executive Assistant
[email protected]
Sebastian Triebl
General Manager
+41 79 882 37 38
[email protected]
Lucas Triebl
Art Direction
+41 79 8844 373
[email protected]
Lydia Zechner
Editorial
Category „To discover“
+41 79 8844 373
[email protected]
Simone Deschwanden
Finance & Backoffice
+79 88 44 373
[email protected]
[email protected]
General enquiries
[email protected]
Editorial
[email protected]
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