Yale`s dark nights sales opportunities

Yale’s dark nights
sales opportunities
Mid September
November
National Home Security Month
preparation.
As the clocks go back and the dark
nights set in, statistics show a 20%
increase in burglaries*. With this in mind,
now is the ideal time for consumers
to start thinking about securing their
homes. This provides the perfect
opportunity for trade professionals to
promote home security and boost sales.
National Home Security Month is back,
and is set to be bigger and better than
ever, helping to drive demand for
security products and installation
services throughout autumn and winter.
To get involved contact
[email protected] or get in
touch with your local Yale sales rep.
At this time of the year there are more
than just ghost and ghouls to look out
for, as statistics show there is a 26%
increase in burglaries between Halloween
and Bonfire Night.
Product focus – CCTV, Alarms, Digital
Door Viewers
December
NAT
I
TH
It’s time for…National
Home Security Month
NAL HO
O
TY MON
RI
Yale has produced a new dark nights
crime awareness video which can be
found on the Yale website and on the
Yale YouTube channel, as well as an
infographic filled with crime statistics
encouraging homeowners to think about
securing their homes in time for the
dark nights.
October
E SECU
M
Yale’s extensive consumer marketing
campaign is supported by an on-going
programme of promotional activity in
national and regional press, as well as on
social media.
NHSM is designed
to create awareness
around home security across the UK. It
will feature a series of hints and tips to
highlight the ways consumers can keep
their homes, families and possessions
safe during the dark nights.
On average, homeowners are spending
£822*** on Christmas presents each year,
not only increasing the value of items in
our homes but the temptation to
criminals.
THE BIG
BANG!
The campaign will feature four weekly
themes, each focusing on a different
aspect of home security, and is
designed to provide support for trades
professionals by creating demand from
consumers based on advice given via a
dedicated microsite, social media and
marketing activities.
Product focus – BS products, Alarms, Safes
CCTV, Padlocks, Digital Door locks
An ASSA ABLOY Group brand
Statistics also reveal there is a 28%**
increase in insurance claims for
burglaries committed on Bonfire Night –
making it the worst night of the year for
break-ins.
During winter, and especially around
Christmas, homeowners are more
susceptible to fraud, as the increase in
larger purchases, internet shopping and
a busy social calendar means they are
less likely to notice unusual activity on
their account.
Product focus – Safes, Alarms, CCTV, BS
products, Digital Door Locks
* Office of National Statistics
** Aviva
***YouGov